Apotek’s “Coughing Billboard” is a Great Example How Innovative A Digital Touch Can Be

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When you don’t have enough creative billboard in the world (like this massage billboard), you will create another one.
There are billboards and there is this, Apotek’s Coughing Billboard that detects cigarette smoke within a proximity range of the digital screen, and triggers and interaction, or perhaps more on point, a repulsive cough at the near … Continue reading “Apotek’s “Coughing Billboard” is a Great Example How Innovative A Digital Touch Can Be”

December Is Proven As The Fruitful Month For Advertisers

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Once again, the month of December has proven to be a great month for advertising spend.
Retailers have again splashed out heavily on Christmas advertising as they attempt to seize their slice of the pie from competitors and online competitors.
The biggest spending segments for the month of December remain alcohol, department stores, grocery stores, hardware and electronics. With … Continue reading “December Is Proven As The Fruitful Month For Advertisers”

Ten “Everlasting” and Most Inspiring Christmas Ads

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December is the time where TV are flooded with Christmas commercials.
While some are good, there are ugly ones as well. Here are top ten most brilliant Christmas ads you might find useful during preparing your Christmas campaign next year.
1. JOHN LEWIS 2015 – MAN ON THE MOON
 

John Lewis is notorious for its most moving Christmas ads and … Continue reading “Ten “Everlasting” and Most Inspiring Christmas Ads”

The Native Advertising Principles: A Definitive Advertising Guide For Brands And Publishers

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Two major advertising organisations – The Interactive Advertising Bureau (IAB) of Australia and The Australian Association of National Advertisers (AANA) – have collaborated to create a definitive guidelines around native advertising for both advertisers and publishers.
The “Native Advertising Principles” is created with the aim to provide protection tools for advertisers to reference, aimed at ensuring … Continue reading “The Native Advertising Principles: A Definitive Advertising Guide For Brands And Publishers”

Four Reasons Why You Need To Consider Social Media Advertising

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Social media advertising is one of the most popular and effective way to promote your business in today’s digital age.
When newspaper, magazine and TV are not enough, social media might be the right solution for your marketing needs. Still not convinced? In today’s post, we will exemplify four reasons why you need to shift your … Continue reading “Four Reasons Why You Need To Consider Social Media Advertising”

Advertising Budget 2016: 4 Trends You Need To Know (Infographic)

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MDG Advertising’s latest infographic reveals 4 trends making a big impact on advertising budgets in 2016. Some of the trends include: the rise of digital ad spending, Facebook and mobile’s growth in advertising.
Have you spent countless hours to devise your advertising budget for 2016? The best strategy should match with the top trends of modern … Continue reading “Advertising Budget 2016: 4 Trends You Need To Know (Infographic)”

Allianz Insurance Decides To Continue The ‘Ahhh’ Moments Campaign

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Following its success on March, Allianz Insurance Australia decides to continue its ‘Ahhh’ moments campaign.
MercerBell, a Sydney based customer experience agency, created the latest commercial. It deals with the campaign’s popular ‘Ahhh’ theme by showing people amidst depressing situations and calling the insurer for help.
Dominic Brandon, Allianz group manager marketing and brand, stated that this … Continue reading “Allianz Insurance Decides To Continue The ‘Ahhh’ Moments Campaign”

Native Advertising in Context (Infographic)

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The term “native advertising” is getting big in the online advertising community, yet its definition has been confusing until now. In short, native advertising is not an advertorial. Instead, it contributes value to any page it presents by improving user experience and adding value for consumers. Recent data confirms that publishers, agencies, marketers, and investors … Continue reading “Native Advertising in Context (Infographic)”

Web Advertisements and Banners pay our bills here, but man, do people really click on them?

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For many years, I have remained a presence in the shadows. You citizens of the internet have gone about your lives, navigating to this page and that, reading articles, watching videos, exchanging messages with friends, but all the while a single question has clawed at your curiosity each time your focus breaks and you notice … Continue reading “Web Advertisements and Banners pay our bills here, but man, do people really click on them?”