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The Native Advertising Principles: A Definitive Advertising Guide For Brands And Publishers


Two major advertising organisations – The Interactive Advertising Bureau (IAB) of Australia and The Australian Association of National Advertisers (AANA) – have collaborated to create a definitive guidelines around native advertising for both advertisers and publishers.

The “Native Advertising Principles” is created with the aim to provide protection tools for advertisers to reference, aimed at ensuring readers can easily distinguish between what is paid-for advertising versus editorial content in the online environment.

Matt Tapper, managing director global markets, Lion Beer, Cider and Wine and new chair of the AANA board, said with the increasing potential for blurred lines between editorial and paid-for advertising, it’s timely that these principles are being launched to provide guidance to advertisers and publishers about how they should guarantee transparency for consumers.

The IAB and AANA define native advertising as: “Paid for content that is assimilated to appear like surrounding editorial content in the online environment,” with the principles for doing native well mainly focusing on ensuring there are visible cues for consumers to devise the content was paid for. These cues could be the use of the brand’s logo in or around the content or the use of a different design, font or shading to clearly differentiate it from the editorial content.

Alice Manners, CEO of IAB Australia, said: “The rise of native advertising and storytelling by brands is fundamentally shifting the way in which we, as an industry, need to consider advertising. The Native Advertising Principles are an important addition to the IAB Australia’s Advertising Playbook and the AANA’s Code of Ethics and we expect they will provide valuable guidance to advertisers and publishers alike.

Ed Harrison, IAB chairman and CEO of Yahoo7 agreed and said native advertising is a strategically important format for the industry, particularly in the drive towards monetising mobile. Its ability to provide a seamless consumer experience is exceptional, but its successfulness will ultimately be defined by ensuring the advertisements are clearly delineated and defined for consumers

Four Reasons Why You Need To Consider Social Media Advertising


Social media advertising is one of the most popular and effective way to promote your business in today’s digital age.

When newspaper, magazine and TV are not enough, social media might be the right solution for your marketing needs. Still not convinced? In today’s post, we will exemplify four reasons why you need to shift your attention toward social media advertising right away.

1. It’s Cheaper

This is the most obvious reason. Businesses that invest their money in social media marketing rather than television find there’s a much higher ROI. The average time cost of a 30-second television commercial costs $342,000. Most small businesses don’t have that kind of money to spend on a single approach, and unless a commercial airs during primetime or during a popular program, not very many people will see it.

2. It’s Easier to Target Your Audience

This is definitely one of the positive aspect of social media advertising is the ability to easily target your audience. The main reason TV commercials don’t work is because they’re unspecific. TV commercials just hit everyone across the board. Because of that, businesses aren’t able to target directly to their customers, and conversions are low.

Social media involves a number of tools that make targeting a customer simple. Using analytics and data collections, businesses can display ads to consumers based on their interests, browsing and shopping behaviors, email addresses, and similar audiences. It’s currently the most efficient form of target advertising.

3. Mobile Is Becoming More Popular

Nowadays, the average consumer spends more time on their phone than they do in front of the television. Aside from texts and phone calls, most of the time spent hunched over the tiny screen is used to browse social media. Eighty percent of customers own a smartphone, and in 2014, we reached the point where more people used their phones to browse the internet than any other medium. There’s not much room for television when consumers are spending all their time looking at their phones.

4. Tracking Conversions Is Easy

Finally, data tracking has been made easier thanks to social media, meaning that you can find a measurable number of consumers influenced by your social ads when making a purchase. The ability to easily track performance of these ads means that companies can repeat successful strategies and tweak the ones that don’t work. Conversions that come with commercials aren’t so easy to measure. Your marketing department becomes smarter about their ad spending and overall strategies so that they can put their time, money, and effort into improving other marketing areas.

Like in all things business related, there comes a point when you must recognize which marketing strategies aren’t working and move on. If you’re currently putting excessive money and energy into television marketing, now is the time to make a change, and put your money where the ROI is high.

Advertising Budget 2016: 4 Trends You Need To Know (Infographic)

MDG Advertising’s latest infographic reveals 4 trends making a big impact on advertising budgets in 2016. Some of the trends include: the rise of digital ad spending, Facebook and mobile’s growth in advertising.

Have you spent countless hours to devise your advertising budget for 2016? The best strategy should match with the top trends of modern marketing and compatible with media channels that suits your budget. If your ad budget is in your hands but you need a hand with proper planning, this post is appropriate for you.

For more detailed tips and tricks, take a look at the following infographic.


Infographic credit: MDG Advertising

Allianz Insurance Decides To Continue The ‘Ahhh’ Moments Campaign

Following its success on March, Allianz Insurance Australia decides to continue its ‘Ahhh’ moments campaign.

MercerBell, a Sydney based customer experience agency, created the latest commercial. It deals with the campaign’s popular ‘Ahhh’ theme by showing people amidst depressing situations and calling the insurer for help.

Dominic Brandon, Allianz group manager marketing and brand, stated that this next phase allowed them to move beyond traditional channels of TV and radio where the audio link with the brand name has worked so well, thus brought ‘Ahhh’ moments to life in other media channels.

Furthermore, Allianz will see their sponsorship with Foxtel during the football season. They are planning to air ‘Ahhh’ moments of the round. The insurance company also stated that they will also include sponsored radio segments that invite listeners to tell their own stories when accidents happened.

Here is the official ad:

Native Advertising in Context (Infographic)

The term “native advertising” is getting big in the online advertising community, yet its definition has been confusing until now. In short, native advertising is not an advertorial. Instead, it contributes value to any page it presents by improving user experience and adding value for consumers. Recent data confirms that publishers, agencies, marketers, and investors believe that native advertising is the fastest growing segment in the online advertising business. One of the best example of how native video advertising works is by looking on how an advertising company like Vooza creating native advertising videos for their clients. Take a closer look at how native advertising works in context on this infographic:


Web Advertisements and Banners pay our bills here, but man, do people really click on them?

Web Advertisement and Banners TWMG Website Designers Sydney

Web Advertisement and Banners

For many years, I have remained a presence in the shadows. You citizens of the internet have gone about your lives, navigating to this page and that, reading articles, watching videos, exchanging messages with friends, but all the while a single question has clawed at your curiosity each time your focus breaks and you notice the garish blinking ads strewn about your web pages:

Who, who is it that clicks these banner ads?

The time to wonder has ended and the time has come to open your eyes and to see the truth, to discover who has been clicking that which you so often ignore.

It is I who click the banner ads.

While you check the weather, I find out why dermatologists hate the one weird skin care secret discovered by a stay-at-home mum. While you read the New York Times, I rollover for more information about how to get my diabetes under control. While you search IMDB, I click for showtimes, tickets and behind-the-scenes videos for Think Like a Man. Page after page, banner after banner, I click and I click.

It is not for myself that I click these banner ads, not because I yearn for exclusive local deals and belly fat-reducing tips. No, it is for all of you that I click to learn more, rollover to expand and tap to download. Without me, your banners would go unclicked. And if your banners go unclicked, then who will pay for your web pages? Banners are the steam engine of the internet and I must shovel coal into the fiery maw.

It may be a sacrifice, to labour hour after hour, day after day, month after month in my secret lair, one hand on a mouse, the other on an iPad, furiously clicking and tapping every banner ad I can find. My ears have been calloused by movie trailers with auto-playing sound. My eyes have been warped and reddened by live streams of red carpet events presented by auto manufacturers. My hands have turned to gnarled claws from all the cartoon monkeys I have punched. My computer is but a shuddering pile of tracking cookies and spyware following my every move so that the next “lower my bills” advertisement I see is slightly better targeted to my gender, age and browsing history.

Some may see me as a tragic husk, obsessed with duty but without friendship, without warmth, and without love for anything but all of you who I labour so hard to keep safe. I may have hundreds of free ringtones, thousands of exclusive promotional desktop wallpapers, and millions of special offer codes, but what good is a printable coupon for one dollar off a family-sized chicken lasagna when you have no family?

But a hero is more than himself. I am the thin gossamer line between a free, sprawling internet and an oppressive desert bound in barbed wire and ruled by dollar-hungry warlords. Without me clicking to learn how New York drivers are saving hundreds on car insurance, you would be paying for what you are reading right now, throwing precious coin down an endless digital well.

So if you see a targeted text advertisement for debt reduction next to your email, know that I am there. If you see an animated custom background for the Call of Duty franchise, know that I am there. If you see a three-dimensional computer-animated dog run across the page and cover the video you are watching about dog food, know that I am there.Now get back to your reading, your posting, your downloading. The night will soon be over and there are still hundreds more credit card offers I must post to my wall.

Mike Lacher writes and programs funny things on the internet. His book On The Bro’d, a full translation of On The Road into bro-speak, is currently available wherever books are sold.

Google Display Ads

New from Google

Display Ads 101

Get started with Display Ads, quickly, and easily!

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You can easily build display ads in minutes.

Provide your own text, images, and logo, then select your ad format from over 40 professionally designed templates.

Show me how |  Watch the video tutorial

Got your own display ads?

No problem! AdWords accepts image, Flash, video and other supported ad formats. So go ahead and upload your existing files. Then, set up your campaigns.

What are display ads, and why should I use them in my campaigns?

Grab your customers’ attention with visually dynamic creatives that use images, Flash, video and other technologies to deliver your message.

Reach your customers on the Google Content Network, which includes over 1 million sites reaching over 75% of unique internet users in more than 20 languages and over 100 countries.

Google AdWords Image Ad Formats
Image Ads | Video AdsMobile Ads

Banner (468 x 60)
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Small Square (200 x 200)
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Wide Skyscraper
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Small square
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Wide Skyscraper
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Square (250 x 250)
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Medium Rectangle (300 x 250)
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Large Rectangle (336 x 280)
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