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Allianz Insurance Decides To Continue The ‘Ahhh’ Moments Campaign

Following its success on March, Allianz Insurance Australia decides to continue its ‘Ahhh’ moments campaign.

MercerBell, a Sydney based customer experience agency, created the latest commercial. It deals with the campaign’s popular ‘Ahhh’ theme by showing people amidst depressing situations and calling the insurer for help.

Dominic Brandon, Allianz group manager marketing and brand, stated that this next phase allowed them to move beyond traditional channels of TV and radio where the audio link with the brand name has worked so well, thus brought ‘Ahhh’ moments to life in other media channels.

Furthermore, Allianz will see their sponsorship with Foxtel during the football season. They are planning to air ‘Ahhh’ moments of the round. The insurance company also stated that they will also include sponsored radio segments that invite listeners to tell their own stories when accidents happened.

Here is the official ad:

Native Advertising in Context (Infographic)

The term “native advertising” is getting big in the online advertising community, yet its definition has been confusing until now. In short, native advertising is not an advertorial. Instead, it contributes value to any page it presents by improving user experience and adding value for consumers. Recent data confirms that publishers, agencies, marketers, and investors believe that native advertising is the fastest growing segment in the online advertising business. One of the best example of how native video advertising works is by looking on how an advertising company like Vooza creating native advertising videos for their clients. Take a closer look at how native advertising works in context on this infographic:


Web Advertisements and Banners pay our bills here, but man, do people really click on them?

Web Advertisement and Banners TWMG Website Designers Sydney

Web Advertisement and Banners

For many years, I have remained a presence in the shadows. You citizens of the internet have gone about your lives, navigating to this page and that, reading articles, watching videos, exchanging messages with friends, but all the while a single question has clawed at your curiosity each time your focus breaks and you notice the garish blinking ads strewn about your web pages:

Who, who is it that clicks these banner ads?

The time to wonder has ended and the time has come to open your eyes and to see the truth, to discover who has been clicking that which you so often ignore.

It is I who click the banner ads.

While you check the weather, I find out why dermatologists hate the one weird skin care secret discovered by a stay-at-home mum. While you read the New York Times, I rollover for more information about how to get my diabetes under control. While you search IMDB, I click for showtimes, tickets and behind-the-scenes videos for Think Like a Man. Page after page, banner after banner, I click and I click.

It is not for myself that I click these banner ads, not because I yearn for exclusive local deals and belly fat-reducing tips. No, it is for all of you that I click to learn more, rollover to expand and tap to download. Without me, your banners would go unclicked. And if your banners go unclicked, then who will pay for your web pages? Banners are the steam engine of the internet and I must shovel coal into the fiery maw.

It may be a sacrifice, to labour hour after hour, day after day, month after month in my secret lair, one hand on a mouse, the other on an iPad, furiously clicking and tapping every banner ad I can find. My ears have been calloused by movie trailers with auto-playing sound. My eyes have been warped and reddened by live streams of red carpet events presented by auto manufacturers. My hands have turned to gnarled claws from all the cartoon monkeys I have punched. My computer is but a shuddering pile of tracking cookies and spyware following my every move so that the next “lower my bills” advertisement I see is slightly better targeted to my gender, age and browsing history.

Some may see me as a tragic husk, obsessed with duty but without friendship, without warmth, and without love for anything but all of you who I labour so hard to keep safe. I may have hundreds of free ringtones, thousands of exclusive promotional desktop wallpapers, and millions of special offer codes, but what good is a printable coupon for one dollar off a family-sized chicken lasagna when you have no family?

But a hero is more than himself. I am the thin gossamer line between a free, sprawling internet and an oppressive desert bound in barbed wire and ruled by dollar-hungry warlords. Without me clicking to learn how New York drivers are saving hundreds on car insurance, you would be paying for what you are reading right now, throwing precious coin down an endless digital well.

So if you see a targeted text advertisement for debt reduction next to your email, know that I am there. If you see an animated custom background for the Call of Duty franchise, know that I am there. If you see a three-dimensional computer-animated dog run across the page and cover the video you are watching about dog food, know that I am there.Now get back to your reading, your posting, your downloading. The night will soon be over and there are still hundreds more credit card offers I must post to my wall.

Mike Lacher writes and programs funny things on the internet. His book On The Bro’d, a full translation of On The Road into bro-speak, is currently available wherever books are sold.

Google Display Ads

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