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Creating An Optimal Blog Design For Your Business (Infographic)

BLOG on speech bubble price labels

The appropriate design of your company blog is not all about looking “cool” or “trendy”. Instead, it should be well-optimised to increase readership and help your business gain more engagement.

Do you have any idea what a professional blog should look like? If you think that there has to be a perfect formula to manage a good blog for your business, then you are right. Using snippets, placing images in the correct location to figuring out the optimal width of your design and employing an appropriate content curation are some of the needed things in order to maximise the power of your blog.

To show you how you can create the optimal design for your blog, here is an infographic that breaks down what you need to do:


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If you implement the advices provided in the above infographic, you will see an increase in your readership. For more tips and web service, please contact us today or give us a call on 1300 911 772.

A Guide To Successful Blog Headline (Infographic)


The hardest part of blogging is coming up with a great headline.

Great headlines are infamously difficult to come up because they need to carry out numerous things in such a relatively small amount of space. In just a few characters, you have to convey the message of your post without raising confusion. Also, the headline must be attractive enough to work for any popular social media channels like Twitter, Facebook, LinkedIn, Pinterest, Google+ (and Google itself) and any other network you hope to be found on.

For those who ever consider to take the easy way, keep in mind that click baiting is not a reliable solution, as it will tarnish your reputation and damage your business in a long term. Nobody will appreciate the bait and switch.

A “good” headline is enough for the beginning, but that’s not how you’re going to be able to grow your blog and your audiences. The following infographic will give you a simple formula for marvelous headlines. Though there’s no “universal” trick that guarantees a big jolt in your traffic, the tips below should help you to fix your headlines so your posts will get the attention they deserve.


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The Best 10 WordPress Plugins To Enhance Your Blog’s Performance


The Best 10 WordPress Plugins To Enhance Your Blog’s Performance

Most bloggers are looking for new ways to work smarter, faster, and more productively, and the compatible plugins might be the right solution for it.

Blogging is one of the most fundamental aspects in content marketing, yet most companies often overlook its potential. Scheduled posts combined with useful content will help you to boost visitors to your blog, and hopefully to your website as well. If you are using WordPress for your company blog, congratulations! In today’s post, we will share the best ten plugins to enhance your blog’s performance. These tools have their own role for your blog, such as providing easier content sharing, better posting, and many more. Let’s start our list with…

1. Scroll Triggered Box


This is probably the most useful plugin for email capture slide-up feature. The email capture box slides up from the bottom right-hand corner of the page whenever a visitor scrolls down 60 percent of the page’s height. If a visitor closes the box, they won’t see it again for 30 days. The box itself can be completely customised with whatever HTML text you want, in case you want to sync it with MailChimp or other email marketing service providers. The plugin can be completely customised: scroll percentage, days hidden, position, width, colors, and more. You can even choose where the box is visible, e.g. frontpage, posts, and/or pages.

Price: Free

2. Digg Digg


There are a huge number of different plugins you can use to display social share buttons on your blog post, and the best plugin is Digg Digg. Its most helpful feature is the flexibility of where you can place the share buttons: floating to the left or right of the article, pinned to the top or bottom of a blog post, or manually wherever you wish inside your theme.

Price: Free

3. WordPress SEO by Yoast


Many SEO experts would recommend to get an SEO plugin for your WordPress blog, and the best choice is WordPress SEO by Yoast. It handles just about every element of SEO you could think of. The most direct impact of this plugin on the writers is the SEO box beneath every post. Inside the box, you can choose the most appropriate keywords for the post—a great tactic for staying focused on a topic—and add a custom title and description. The plugin will also show you in bright green/red text how your post stacks up based on the keyword you’ve entered.

Price: Free

4. Hello Bar


Hello Bar is an amazing tool for A/B testing different CTAs and power words. In addition, it is also a great tool for collecting email addresses, too. With Hello Bar, you can collect over 400 email addresses each week. Along with the email slideup (scroll triggered box), you will have a solid email signups apparatus.

The WordPress plugin for Hello Bar is as simple as it comes: Simply download, install, and paste in your Hello Bar code. Other than that, you can also signup for a free Hello Bar account and grab the embed code yourself.

Price: Free

5. Disqus


This is one of the easiest commenting systems for WordPress. The powerful Disqus system works right off your standard WordPress setup, allowing you to manage all comments neatly and quickly through the Disqus admin area or straight from the comments section on your blog.

Price: Free

6. WP Engine


If you are still wondering about the best hosting for your blog, WP Engine is a good choice. You will get more goodies from them beyond just hosting. It creates daily backups and one-click restores of the blog, manages all your major WordPress updates automatically, and provides security features to keep your blog safe.

While it’s not technically a plugin, WP Engine does add a little menu item to the WordPress sidebar. Plus, you can quickly check to see error logs, change some advanced settings, or log in to our WP Engine dashboard.

Price: Starting at $29 per month

7. Pin It Button for Images


Here’s what people seem to love: the Pin It Button for Images. This plugin adds a Pinterest Pin It button overlay on top of any image that appears in your blog post. As simple as that. You can also change the settings so that the button only shows on images on single posts, pages, index, category, and more.

Price: Free

8. Editorial Calendar


If you blog in a team, it would be better to stay organised with an editorial calendar. The Editorial Calendar WordPress plugin is adequate for that need. It grabs all of your scheduled posts and drafts, and it places them on a neatly organised calendar so we could see at-a-glance what content is coming up.

Perhaps the most favourable feature of the plugin was the way you could drag and drop different stories around the calendar, and it would update not only the calendar, but the post itself. It was a huge help for keeping all your content organised.

Price: Free

9. WP Hide Post


WP Hide Post does exactly what it says: It hides posts from the blog. Of course, these posts are still visible if you navigate there directly. However, they won’t show up in RSS feeds or on the main index page of blog posts. Use this plugin to publish marketing materials (case studies, interviews, etc.) that you might want to reference later with your outreach efforts or promotions. These materials typically don’t fit the content strategy you have on the blog, so you can hide them from your standard publishing streams.

Price: Free

10. MyTweetLinks


Another plugin you should keep in the toolbox is MyTweetLinks. This plugin is a soundbite source. You can enter a soundbite or quotable via the post editor, and this plugin will create a list of Tweets to share at the end of your published post.

Price: Free

20 Inspiring Prompts To Guide You Over The Writer’s Block


Have you ever experienced writer’s block during the search for new ideas for your blog?

The truth is, whether you are a blogger who need to post in a daily schedule or an idea starter who assign topics to others, sometimes coming up with new ideas everyday can become a painful and unpleasant experience. Most of the times, you will feel your “creative well” being empty.

Fortunately, there are several things that you can do in order to “recharge your creative well”, and one of the easiest ways is to use idea starters.

In short, an idea starter is also called a prompt or a phrase that is meant to tickle your brain and get your creativity flowing back. When you are at a state-of-loss for ideas, you can turn to the following prompts and come up with ideas for your writing. Plus, these prompts is good for SEO. Let’s start the first idea starter with:

1. A Beginner’s Guide to ___________.

Fill in the prompt above with a proper topic that someone who doesn’t understand your blog subject at all. For example, if you run a blog about digital media, then the above prompt might become “A Beginner’s Guide to Social Media Marketing.”

2. Top 5 Ways to __________.

This title is general enough that you could write on any topic from beginner to intermediate to advanced. For example, if your blog is about garage door openers, then you might write an article titled Top 5 Ways to Keep Your Garage Door Opener in Working Order.

3. How to Prevent __________.

This title prompt is a call to action. There is something in your niche that is worrisome to readers. What is it? If your blog is about action movies, then this title might become: How to Prevent Action Movie Burnout.

4. What __________ Should Know About __________.

This headline is an attention grabber for a specific audience. You will fill the first blank in with your target demographic and the second with the topic. So, if you own a car rental agency, you might write: What Vacationers Should Know About Getting the Best Rental Rates on Passenger Vans.

5. Special Report on What _________ Think About __________.

Case studies and special reports lend an air of authority to your site. Let’s say your site is about herbal remedies for dogs. You might turn this headline into something like this: Special Report on What Dog Owners Think About Milk Thistle for Liver Function.

6. 10 Lies You’ve Been Telling Yourself About __________.

This is a warning style headline. It draws the reader in because she wants to know what she’s been doing wrong. One example might be a dating website. The headline would become something like: 10 Lies You’ve Been Telling Yourself About Why You’re Still Single.

7. Best Ways to Stay Safe During __________.

This type of headline follows the same idea as a warning. It plays on our sense of wanting to be safe, smart, and happy. Let’s use the example of a security company. The article might become: Best Ways to Stay Safe During a Home Invasion.

8. 4 Stages to Gaining __________

This is a how-to type headline but with a specific number of steps for getting from A to Z. So, a construction company might write on something like: 4 Stages to Gaining a Completely Waterproof Basement.

9. Why You Should Steer Clear of __________.

This is another warning to the reader. You can fill in the blank with just about any topic imaginable. If you are an SEO specialist, you might turn that title into: Why You Should Steer Clear of Paying for Search Engine Placement.

10. Best Tips for Creating __________.

This title should be reserved for your very best advice for readers. It should come from an expert interview, personal experience, or scientific research from reputable sources. Let’s say you run a site that sells clothing. You might write the following: Best Tips for Creating the Perfect Outfit for New Year’s Eve.

11. 3 Steps to Learn __________.

This title is very versatile. To fill in the blanks for this title, think about what your readers need and want to learn and what special knowledge you have. If you run a cooking school, you might right about: 3 Steps to Learn to Make the Perfect Souffle.

12. Pros and Cons of __________.

What are some of the most common pros and cons involved in your industry? If you run a public relations company and you want to reach potential customers, you might write a topic like: Pros and Cons of Print Advertising in Today’s Digital World.

13. All You Need to Know About __________.

This is a comprehensive guide-type article. What are the big topics for your site? If you have a site about cats, then you might write something about: All You Need to Know About Introducing a Kitten to Your Other Cats or All You Need to Know about Feline Leukemia.

14. The __________ Guide to __________.

Speaking of guides, how can you provide extremely specific advice to your readers that no one else is offering? If you sell sewing supplies, you might write something like: The Teenager’s Guide to Sewing Your Own Prom Dress.

15. Increase Your __________ by __________% with __________.

Play on reader’s desire to improve themselves with this headline. Let’s say you run a site that offers financial planning advice. You might write something like: Increase Your Retirement Portfolio by 50% with Penny Stocks.

16. Fast Relief for __________.

If someone is suffering, then what do they desire? That’s right…fast relief. This title meets that need. Let’s use an example of a website parents. You might write something on: Fast Relief for Fever or Fast Relief for Sore Throats in Kids.

17. Are You Worried About __________?

“Are you” headlines are another way to touch upon a concern your site visitors might have. The article then presents a solution to that concern. So, if you run a site where people discuss political issues, you might write something like: Are you Worried About the Upcoming Election? or Are You Worried About Voting for the Wrong Person? Think like your readers and try to figure out what they are most concerned over.

18. Get __________ Like __________ (famous person).

Another technique is to use the name of a famous person to draw people into the article. Let’s say you run a dieting advice website. You might write something like this: Get Biceps Like Sylvester Stallone.

19. For People Who __________.

This title can cover a wide range of topics. The idea is to fill in the blank with a wish. So, you might write something like: For People Who Want to Lose 30 Pounds or For People Who Want to Improve Their Golf Swing.

20. 18 Proven Ways to __________.

You are offering value with this type of title. These ways are “proven” and the experts recommend them or you’ve tested them yourself. For a site about writing, you might come up with: 20 Proven Ways to Finish Your First Novel.

Good Images Is The Secret of A Good Blog Post (Infographic)

The secret of a good blog posting lies on the content. A good, updated content will (hopefully) make the blog popular as well. However, images selection plays a big role on the appearance of your blog content. Poor images can break the experience for your audience, so it’s important that you take a good consideration when choosing the right images for your blog posts. Everything from photo quality to size and placement can affect whether or not your readers will like your blog content.

So how to choose images that catch your reader’s attention, how to avoid copyright issues and how to create your own stunning images? Check out the infographic below.


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Useful 12 Guest Blogging Tips (Infographic)

Guest blogging should be a major factor of any Internet-based marketing plan. It attracts new readers and build credibility for your website/blog. However, not all guest blogging opportunities are equal. There are a lot of things you can do rather than putting together a few hundred words and looking for a place to send them.

Being a good guest blogger is a great way to “borrow” readership from someone else. It’s all about finding the new audiences for what you really want to say. With this idea in mind, you should be able to manage the process easier and more effective. Without further ado, here is an infographic containing a dozen powerful guest blogging tips that you can use to increase your marketing reach instantly.


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Three Primary Reasons Why You Should Share Your Blog Post More Than Once on Social Media

Posting the same contents or blog posts on social media more than once can be quite a discouraging thing to do. Some people don’t like this idea at all, while others suggest it sturdily. Why should you post the same content on your social media channels more than once? Here are the three main reasons:

1. Gaining More Traffic

The first and perhaps the most obvious reason to share your content more than once is to drive more traffic that the initial share. Tweeting posts from the blog more than once gives you more traffic and more engagement (favorites, Retweets). Sharing the same contents in a reasonable “gap” is effective to maximize traffic and therefore advertising sales. Each tweet gets approximately the same amount of clickthroughs. Why get 600 page views when you can get 2,400?

2. Appears On  Multiple Time Zones

Other reason you should provide content repeatedly is because people live in different time zones and have different social media habits. Even if you only Tweet the same thing a couple of times, if you spread out your Tweets (or Facebook posts, or updates on other social networks), you’ll be able to reach more people who might have otherwise missed out on seeing your content.

3. Reaching New Followers

Some if not a lot of your posts might be still relevant months after you publish them. The other thing that changes after you publish a post is that when more people follow you on social networks. So, if you repost content from your blog that’s six months old, many of your followers will be seeing it for the first time, so they will get value out of it even though it’s old content.

You can use a tool like Twitter Counter to track your follower growth, so you know when it’s a good time to repost some of your older content. When there is a big difference in engagement on a different headline like that, people usually go back to the original post and change the title itself (the URL never changes, just the heading of the blog post), so this can be a really useful learning experience for us, as well as helping you to share your content with more people.

Seven Biggest Mistakes of Guest Blogging

Usually, most Internet marketers always care on different social media strategies that can be used to build the brand, promote their business, and build a relationship with customers. Instead, today we will discuss about guest blogging. More specifically, the seven biggest mistakes of guest posting people committing over and over when trying to incorporate guest blogging into their marketing strategy.

First of all, why should you care about guest blogging?

The Importance on Guest Blogging

As most of us know, guest blogging is the act of writing a piece of content for another person’s site to get a link back to your own website. The true advantage of guest blogging, however, comes at the end when we get to include those few glorious sentences. The ones that gives the reader a glimpse into who we are, how magnificent we are, as well as a link back to whatever it is we’re linking to. Not only can these links help you to rank for some seriously profitable keywords on Google, but they can help you build up your social following, spread the word on your brand, and ultimately, make more sales.

So, here are the common mistakes of guest posting and how to avoid them:

1. Not Having Any Strategy

This is quite possibly the biggest mistake a lot of people starting out with guest posting make. They think they can just improvise with it. The fact is, you can’t just ‘improvise’ a marketing strategy. It needs to have a good strategy and planning. If you don’t have a plan in place for what you are trying to accomplish with your guest blogging efforts, you will just end up pitching useless posts and creating content that doesn’t give you any traction.

So how can you right this wrong? Simple. Define your goals. Decide whether you want to use it as:

  • A method of backlinking, where you target specific keywords and rank on Google for those particular phrases
  • Get in front of a new audience perfectly aligned with your business, product, or service
  • Build your newsletter subscribers by linking directly to a subscribe or squeeze page
  • Drive direct sales

Whatever it is you want to do, keep your goal in mind when finding and pitching websites to write for.

2. Not Keeping Track

It gets really awkward when you pitch the same topic twice in a row to the exact same blog owner. And not only does it get awkward, but you look like an amateur. Long or story short, track it.

3. Not Personalizing Your Pitch

It is simple: If you address your email as “Dear Website Owner” or “Dear [URL]”, you do not deserve the chance to submit content to that site. Web-surfers should be witty, meaning you should not have any problem looking up the name of the website owner in order to personalize our pitch. It can be as simple as browsing through the site’s About Us page, their Contact page, or even by reading some of the comments on the site.

Worst comes to worst a simple “Hi there” will work so much better than “Dear Site Owner” if you cannot find the owner’s name.

4. Not Spell-Checking The Pitch

Seriously, if you can’t even spell-check or proofread your pitch before submitting it to make sure it’s free of errors, how is the blog owner ever supposed to trust in your ability to create high-quality content for their audience? Take the 60 seconds to read over your pitch before submitting it. You’ll be happy you did.

5. Not Pitching in Your Pitch

It sounds so obvious: If you’re going to submit a request to write a guest post for a website in your industry, you should include the topic you wish to write on. However, it turns out it’s not that obvious. In fact, you would be surprised to hear how many website owners receive pitchless pitch emails. Do yourself the favour and take a few minutes to brainstorm 2-4 topics that you think you would be a good fit for your target blog’s audience. A lot of website owners (especially the busy ones) don’t have time to go back and forth with you figuring out which topics work best for them. Instead, pitch them a few topics and give them the chance to choose which one works best.

6. Not Submitting Your Best Work

Let’s get one thing straight here: Just because you are writing content for someone else’s website does not mean you can slack and submit sub-par quality. Remember, just because that blog manager has given the green light for you to submit a post to their site does not mean they are obligated to hit the “publish” button on that piece of content. Give your best effort and submit nothing but your best work. Not only will the site owner appreciate it, but their audience will enjoy reading it and will likely click the links in your author bio.

7. Not Linking Your Website in Your Author Bio

So what was the point? One of the biggest benefits of guest blogging is the links you get in your author bio. Not only can you use them to link directly to your homepage and drive big traffic, but you can use targeted anchor text that will help you out-rank your competition on Google. Hitting the first page of Google is one of the most profitable benefits to guest blogging. It is the most popular reason for people to commit time and energy to a regular schedule of guest blogging.

10 WordPress Plugins to Increase Your Social Media Sharing

How to be a good blogger? Well, every good blogger should think the answer to this question:

“How can I attract my blog readers, so that they will become an avid reader of my posts and continuously visit my blog?”

The answer is very essential, since more than thousands of new posts that are published every day and makes the competition fiercer for each and every author.

However, creating attractive articles that make your readers want to come back is not very hard. Providing amazing content is obviously the answer. However, through this post we will share the latest WordPress Plugins that can greatly improve the number of shares and the awesomeness of your blog. Here are the top 10 list of WordPress plugins to increase social media sharing of your articles and blog performance:

1. Digg Digg

Social proof of sharing is one of the most important things in the blog post. From BrightEdge’s research, it has proven to increase Social sharing by up to 7 times if included.

Digg Digg makes it super easy to add a floating share bar to your blog post, just like Mashable for example. You can also choose to add buttons either before or after your posts with the plugin.

Unique feature: Digg Digg also features the latest sharing button options such as Pinterest and Buffer.

2. Hello Bar

It adds a simple line above your articles that you can fill with any message you wish. The plugin is used and trusted by some of the biggest bloggers out there, plus it also offers some great customization options, to be either displayed at the top of your page or at the bottom.

Unique feature: What is most impressive about Hello Bar is the analytics options, allowing you to track exactly how many clicks you are getting on your promotions.

3. WP Touch

WP Touch is a nice plugin to have your blog optimized for the millions of iPhone, Android and other Smartphone users. Within a split second of installing this plugin, anyone arriving at your blog from a mobile phone will have a beautifully formatted site in front of them. It gives you some great customization options so you can truncate titles, hide excerpts and other things that are a pain to get working on your mobile normally.

Unique feature: WP Touch has advertising options built in right into the plugin, so you can capitalize more on mobile traffic.

4. Sexy Bookmarks

An awesome plugin solution to add a ton of different social bookmarking buttons to your blog is Sexy Bookmarks by Shareaholic. Especially if you are looking for a plugin that covers some not so well known buttons, this one will be providing them for you.

The plugin also comes with the option to be installed for a great number of other blogging platforms such as Tumblr or as a stand-alone for any website. It is overall a more solid solution for your blog.

Unique feature: The plugin enables a customization option to add a small line of text, that adds that extra amount of personalization to your blog.

5. W3 Total Cache

With W3 Total Cache, you have one of the most powerful caching plugins out there, that will increase the loading time of your blog up to 10 times. It will cache each and every element of your site and readers will be able to read your posts in a split second.

Unique feature: The ability to individually turn on or off object caching, database caching and other options so performance is absolutely optimized.

6. The Slide

There have been many attempts of products that aim to keep readers on your site after they have read one of your articles. The Slide is a simple plugin that slides into your page, halfway through an article, just like the New York Times has for example. The article suggested is not just a random article. The Slide uses a sophisticated algorithm to pick the most relevant and related content for your readers.

Unique feature: An amazing part is that the Slide also allows you to place sharing buttons right on the widget and get more social traffic for your blog.

7. Twitter Follow Button and Facebook Subscribe Buttons

Of course, strictly no WordPress plugins, the Twitter follow button and Facebook subscribe button are two of the most indispensable things for bloggers. Although mentioning the two buttons is quite an obvious tip for many, as they are quite well known, there are still a lot of blogs, who don’t make use of them. Both can easily be implemented by copy and pasting the code snippet into a sidebar text widget on your blog.

Unique feature: The process of following or subscribing is so seamless and doesn’t cause the reader to leave the page.

8. All in One SEO Pack

Although there exists a ton of great SEO solution out there, one of the most reliable and well maintained plugins is the “All in one SEO Pack”. Especially if you aren’t too familiar with any SEO tactics, this plugin makes it dead simple to understand the most important ones.

The plugin automatically generates Meta tags, optimizes your post titles for search engines and helps you to detect and avoid duplicate content. Even if you have very little SEO knowledge, this plugin will be of great help for you.

Unique feature: A goodie to mention of this plugin is that it enables you to manually include meta tags (title, description and keywords) for each page and post on your site.

9. Social Metrics

Another handy solution every blogger should know about is a plugin called Social Metrics. It gives you a slick dashboard inside your WordPress interface, and allows you to track and compare how well each of your post performances on Social Media. By being able to track each of your posts in comparison to each other, you could focus on improving your content’s quality. It is also interesting to see that some posts perform better on different social networks.

Unique feature: There is no setup involved for you. You can start tracking seconds after you install the plugin.

10. Social Media Widget

A lot of the times, you might want to display larger amounts of your different Social Media profiles, especially as Pinterest and others are being added to the mix and official buttons aren’t available yet. With the super easy to handle Social Media widget, you will be able to do exactly that and display any Social Networking profile you can think of.

Unique feature: What is super handy with this plugin, is that you are even able to create your own icons of Social Media accounts and personalize the look and feel much more.

Thirty Useful Tips to Promote Your Blog (Infographic)

This infographic contains some useful tips on promoting your blog articles once you have published them. Some tips are obvious, such as submitting posts to social sites, but you should find some new ways to promote your content.