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Blogging Rules For Content Creators and Marketers (Infographic)

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In the online world, content is the king.

Every day, there are new bloggers popping out of the woodworks. There are many content creators, website administrators and content marketers. There is no need for a qualification to post and venture online but many don’t know the laws of blogging that govern online content.

Is it really safe to use others ideas? If someone steals your ideas, are there any laws that can protect you?

Sure, there are laws, imposing them may be a tough issue in the digital world. Infringement of copyright protected material is a serious issue and if found guilty the penalties could range from hefty financial fines, prison time and your content and even website can all be taken down.

Here are some quick lessons from the infographic:

  • Copyright infringement can lead to 5 years of jail time or fines up to $150,000 to $250,000 if found guilty
  • Ask for permission if you are ever in doubt
  • Use Public Domain licenced material or Creative Common material like images
  • Provide a link back to the source where it is due and provide proper acknowledgement
  • Make sure you have an unsubscribe button in your email campaigns
  • Opinions should not be defamatory and make sure you get your facts straight

Knowing the laws of blogging can better protect your online assets and also make sure you are staying on the right side of the law.

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Infographic credit: Morden Law Group

How To Promote Your Blog and Make It Viral (Infographic)

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Do you want more traffic to your blog posts? How about making them viral?

Are you struggling to catch the attention of more readers? This is a common pitfall to focus all your energy on writing a blog post, and then completely forget to promote it. Write it and let Google do the rest – right?

Great content means nothing without proper promotion. That’s right. Absolutely nothing. The fact is that there are lots of strategies you need to implement to have a successful blog. This infographic highlights 10 effective tips that can help you to get your blog noticed.

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Infographic credit: CrazyEgg

6 Different POWERFUL Headlines You Can Create in 30 Second or Less

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Are you ready for the scary statistic? About 8 out of 10 (or 80%) of people never make it past the headline. Yikes!

This is what you really need in order to sell. You can have the best offer or product in the entire universe, but if people don’t know about it, you’re not going to sell a single thing. That’s what direct response copy is all about: getting people’s attention on your offer. It all starts with the headline. If that doesn’t grab your prospects attention, then you’re way behind the competition. In short, the success of your marketing lies on the power of your headline.

In today’s post, we’re going to guide you through how you can develop your own powerful headline in 30 seconds or less after you’ve answered a few simple but important questions.

Think of this like a Marketing MadLib of sorts – its fun and it works like crazy!

Step 1: Answer these 6 questions:

1. Describe your audience in 5 words or less. (Example: Entrepreneurs who market their business.)

2. Describe the BIG BENEFIT they’ll receive from your services. (Example: Create Your Own Winning Sales Copy.)

3. Describe how long it will take your customer to see a result from your product or service. (Example: Within 48 Hours)

4. Describe one big objection that your prospect has. (Paying for a consultant is too expensive.)

5. Describe something your prospect needs or has had in order to be successful. (Example: Having taken a copy course.)

6. Describe a mistake that your prospects typically make. (Example: Overcomplicating the process of writing great sales copy.)

Now here’s the fun part… It’s time to turn these answers into copy!

Here’s HEADLINE #1:

How To [Accomplish Something] In [Short Amount of Time]

Now that you’ve already answered all the questions, you can VERY easily fill this in. Grab a benefit from question 2 and the time frame from question 3 and you’re done.

How To Write Your Own Winning Sales Copy In 48 Hours Or Less

Let’s try another one, HEADLINE #2:

How To [Receive Benefit] Without [Undesired Expenditure]

We’ll grab the same benefit for this example, and we’ll also get an objection from question 4.

How to Write Your Own Winning Sales Copy WithOUT Paying Through The Nose For a Private Consultant.

HEADLINE #3:

How To [Accomplish Something] Even If [You’reb Missing An Obvious Necessity]

This one has the same benefit, but the necessity from question 5.

How to Write Your Own Winning Sales Copy Even If You’ve Never Taken a Copy Course.

HEADLINE #4:

This one here only requires we fill in the answer from question 6:

The Guaranteed Method For Avoiding [Common Mistake or Misfortune]

Becomes…

The Guaranteed Method To Avoid Overcomplicating The Process of Writing Great Sales Copy.

HEADLINE #5:

Now, we didn’t include a question for one of these blanks, so fill the first one in with what you do.

World Renowned [Blank] Reveals “Top Secret” [# of] Ways To [Accomplish Result] With [Little Expenditure] Absolutely Guaranteed

Turns into…

World Renowned Copy Expert Reveals “Top Secret” 3-Ways to Write Your Own Winning Sales Copy WithOUT Paying Through The Nose For a Private Consultant: Absolutely Guaranteed.

HEADLINE #6:

And another one:

The Scientifically Proven Formula For [Accomplishing Something]

The Scientifically Proven Formula For Writing Your Own Winning Sales Copy

That’s it! You can now generate a head line in 30-seconds or less using these formulas. And what’s even better is that you can use this same technique to break down ANY headline into its parts and create your very own custom swipe file from the headlines in the world around you.

Good luck with your journey.

How To Turn Your Blog Into A Money Making Machine

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The trend of weblog has been changed over years. Now, it is one of the most useful medium to make your business bigger than ever.

In the past decades, blogging was a mere idea that entrepreneurs overlook when establishing online persona through their website. In 2015, blogging has revolutionised the role of content publication, thanks to successful blogs, such as The Huffington Post and Mashable. Due to the growing popularity of blogs, coupled with their potential power to generate huge revenues, more and more bloggers are turning their passion for blogging into a full time job. Take a look at today’s infographic for some tips on how to start a blog that makes money.

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Infographic credit: Jeff Bullas

Blogging Like A Pro: How Do Big Businesses Deal With Blog? (Infographic)

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How do successful bloggers spend their time writing? Do they write longer or shorter posts? Has publishing frequency changed for the typical blogger?

To help you identifying how successful business blogs operate in 2015, the infographic below has provided the result of a survey from 1,074 bloggers. The conclusion says that the old way how businesses conduct blogging is changing. Some things are consistent from the prior year, yet a new trend has emerged. Included in the infographic, there are more findings from the study as well as insights from content marketing experts on what’s trending in business blogging and where it’s headed in 2016 and beyond. Take a good look at it.

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Infographic credit: Orbit Media Studio

How Do You Compare To Serious Business Bloggers? (Infographic)

In today’s digital age, blogging has become more of a respected profession and less of a hobby.

Latest survey of more than 1,000 business and corporate blogs has revealed the fact that bloggers are investing more time to create blog posts with better quality, where 85 percent of them publish content at regular basis. Most of them publish weekly or more.

Take a look at the infographic below for more detailed insights and statistics.

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Infographic credit: Orbit Media Studio

The Science Behind Most Wonderful (and Popular) Infographic

Curious on how to make a good infographic for your daily blog post? This infographic is for you.

In partnership with Buzzsumo, Siege analyzed the 1,000 most-shared infographics of the past year to find out what they had in common—and what advertisers can use to make their multimedia assets more shareable. Let’s just say this: Before you start stressing over the actual content of your infographic, there are easy format and distribution tips you can use to make your infographics pop.

Speaking of industries, infographics about health do best on Facebook and Pinterest, while infographics about social media are shared more on Twitter. Additionally, you might be able to get away with wordier infographics on Twitter, seeing as the most-shared infographics on the platform average of 442 words.

To find out more for yourself, take a look at the infographic below.

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Infographic credit: Siege Media and Buzzsumo.

How To Make Your Blog Stand Out In 2015 (Infographic)

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“I wasted time and now doth time waste me.”

This is one of Shakespeare lines. In fact, the quotation pretty much speaks to anyone who has ever sat down to write, especially bloggers. Time management is the biggest challenge facing today’s writers, with 22 percent saying they can’t carve out the time needed to produce content, and 20 percent saying it’s tough to plan posts ahead of schedule.

This struggle shouldn’t be surprising given that the study also found that 58 percent of companies only have one person running their blogs. For a third of bloggers, it takes two hours just to complete a single article.

However, some publishing have managed to thrive by efficiently managing their time. The marketers behind some of the most successful blogs out there not only make a concerted effort to block out the time they need, but they also know how to use that time wisely. For more tips on how to make your blog stand out among the other, take a look at the infographic below.

 

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Infographic credit: Salesforce

Six Habits Of Highly Effective Bloggers

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Whether you blog as a fun hobby or as a part of a bigger and more professional business, there are six things every successful bloggers need to do.

The following six tips work regardless of which blogging niche you choose to stick with or even if you decide to keep your content general.

1. Create an Editorial Planner

Editorial planners and calendars have been used for years in the publishing and marketing world, and play a key role in the blog world. Having an editorial planner will make it a million times easier to track your blogging schedule, post ideas, and any major events and/or holidays that may influence the topics of your posts. Editorial planners also help when it comes to developing a blogging strategy that will boost your site traffic, build relationships with your readers, and get them to share your content with others.

It may serve a lot of different functions, but it’s pretty simple to put together. There are five basic steps to creating an editorial planner:

  • Determine your blogging schedule. Remember that consistency is key.
  • Figure out your blogging niche. Some bloggers argue that this isn’t entirely necessary, but most successful bloggers have carved out a niche for themselves. Blog on something you are passionate about, as that will prevent burnout and “blogger’s block.” Write for your readers, and they will keep coming back for more.
  • Determine your blog categories. Start out with a list of 5 to 10 categories, then narrow down the list to the most critical 3 to 5 categories. For each category, try to come up with 10 post ideas. This will serve as a great starting point for filling in your planner.
  • Any holidays coming up? Write down any holidays or exciting events coming up that may influence your customers and blog topics.
  • Create your planner! Schedule your blog posts 2 to 3 months out. This will give you enough structure to work with and stay consistent, but enough flexibility to change up your blog post schedule if you need to.

2. Pay Attention to SEO Techniques

Research shows that roughly 75% of all internet users never go past the first page of search engine results. Making sure your blog is search engine optimised will help ensure your blog gets on that first page.

SEO can get pretty involved when you get more into the advanced techniques, but there are some basics you can implement on your very next blog post.

  • Optimise the title. Don’t just stuff your title (and tags) full of keywords, use interesting adjectives to make your headlines more shareable.
  • Craft efficient content. Make sure your content is valuable to your readers. Include your important search terms and keywords within your content.
  • Get the most out of your images. Eye-catching images are a great way to attract (and keep) readers on your page. Employ SEO techniques by optimising the image titles with keywords. Include the same keywords within the image alt tags as well.

If you need a bit of extra help creating an SEO-oriented landing page for your blog, consider going through a professional company for help. This will help you sell your service or product, and promote your blog easily and effectively.

3. Use Social Media Effectively

Social media is the best tool you have for blog and brand promotion. From Facebook to Instagram, there are numerous platforms on which to promote your blog. Just remember to keep your content relevant and valuable. A good ratio to stick to is 80% content, 20% site promotion.

Re-share some of your old posts to bring them back to life. They will reach a new bunch of readers, and it will extend your views. Learn the best times to post on each platform you use, and make sure to share your best (and most recent) posts during those times.

Comment on other pages, blogs, and many more. Not only will this establish connections, but it will also bring you some new viewers.

4. Make Connections

One of the easiest ways to build blog traffic and form connections is to comment on other blogs. Make sure your comments are insightful, helpful, and valuable, and show that you have actually read their post. Don’t leave promotional comments, but you can include a link to your blog in the signature of your comments.

Ask to guest post on other bloggers’ blogs. Pitch them with some ideas for posts that would be relevant to their site and audience. See if they will guest post for you, as well.

Share and link to the posts of other bloggers, and let them know. They may return the favor.

5. Promote Your Brand

Your personal brand says a lot about what your blog is all about. Promote your brand (and your blog) through various ways: Business cards, stationary, office supplies, bumper stickers, etc. The possibilities are literally limitless.

6. Monetise Your Blog

Most successful bloggers do not gain their success simply because of the high traffic numbers they get. It’s not just because of the size of their social following, or because multiple people share their work. While all of this helps, the most successful bloggers are successful because they have managed to monetise their blogs.

How do you do that? There are a wide variety of options:

  • Advertising (Banner ads, sponsored posts, Twitter promotions, Facebook ads, etc.).
  • Affiliate marketing (Amazon has a great affiliate program.).
  • Selling your own products and services (ebooks, web seminars, blogging courses, etc.).

One of the best ways to go about monetising your blog is to set up a landing page that is integrated with payments. Not only does this make it easy for customers to find your blog and services, but it makes it easy to keep track of the payments you receive.

How To Create A Great Educational Blog

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Most teachers aren’t the most technically inclined people. However, as the generations turn and the “old-school teachers” are replaced by newer ones, the popularity of educating via the internet continues to increase.

This has became a common thing via online university courses, online programs, online certificates, and many more. It has never been easier to share information with anyone, anywhere in the world, thanks to the internet. So how do you wield this power to make a brilliant education blog? Here are some tips you can follow:

1. Foundation

The first tip, foundation, consists of choosing your niche, setting up your domain / web hosting, and picking a theme that you will use for your blog. Without these stuffs, whatever blog you’re trying to create per se, will crumble.

  • Niche

You might have heard this word before. If you haven’t, then the best definition to think of to go along with this word is the definition: “a place or position suitable or appropriate for a person or thing.” In the world of online education the only thing that is suitable for creating a brilliant blog is your passion.

In this case, what do you teach? Are you a science teacher? Do you teach math? Do you teach english? Or are you a university professor that specialises in a specific major? A mix of majors? Do you teach theory? Or do you teach practice? Are you an elementary-school teacher so your audience is more parents? Or do you teach high school students?

These are some questions you have to figure out to make your blog brilliant. You can’t teach what you don’t know right? You will not be able to do some of the other steps in this how to guide if you do not pick the correct niche from the very beginning. If you’re not choosing something you’re passionate about, it will be recognisable and your motivation to continue to deliver the best to your audience will falter over time.

  • Domain & Web Hosting

The domain is the middle part of your www. — . com. For example, the domain name of Google is google: www.google.com. This is important as it’s your identity, it’s your virtual home or business address. It should be relevant to your niche and keyword. I can go deeper into details on how to do keyword research but that may slow you down from taking the most important step: the first one. So choose a domain name that is relevant to what you’re teaching, or you can choose your name. This is very common for people who are creating a website for the first time.

  • Theme

Themes are important because they are the interior design of your virtual house or business. Do you want it to feel cozy? Do you want it to feel fun and bright? Do you want it to feel more streamline, or minimalist? These are some questions that will help you find the core emotion to how you want people to feel when they come to your site, and with that in mind you can find a theme that evokes that emotion and go with it.

Unlike real house-buying, for your virtual house, the interior design (theme) may be the most costly part, rather than the house itself (the domain & web hosting). A great theme takes a lot of work for web designers and web development teams, as well as their ongoing updates and support for those themes to keep them up to date and to meet customer demands so choose wisely and go with the one that you see yourself sticking with for the long haul. Utilise the demos and scour every inch of them. Read the reviews before you make a final decision.

2. Audience Expectations

Think about the times. We have an add type of society now. Everyone wants things quick and fast, and if they don’t get what they’re looking for fast enough, they discard it quickly. Therefore, you should always have high quality content that engages and gives your reader more to think about, or is a one stop shop for them in regards to finding the information they are seeking out. There are an infinite number of possibilities that you can come up with when thinking of what to make a post about, depending on the depth of your niche.

No matter what you should always be consistent and reliable with whatever you’re posting. Reliable, whereas what you’re posting will be of high quality and provide the reader with some type of value. Consistent, whereas readers can come back and know that you’ll have some new information for them. It depends on your schedule of course and what works best for you.

Lastly, you should always link to additional resources, tools, cool websites in the niche you’ve selected and enjoy. This establishes yourself as a student of the subject and not as some self-proclaimed know it all. People like other people who they can relate with, and by positioning yourself as a student of the subject, you’ll help yourself build more trust with your audience. Be cautious on utilising affiliate links and promotions. You can easily stop yourself from acquiring a great following by promoting for a profit.

3. How to Avoid the Most Common Mistakes

The Internet isn’t far off from the greatest libraries in the world but it is so much better because you don’t have to wait for books to come, or read through so many of them to find what you’re looking for; however, you still must be very careful when trusting something you read from the internet. That’s why it is very important to utilise sources when you write, a common mistake that a lot of content creators forget to do.

Some other common mistakes are of course spelling and hiccups in grammar. In any blog that is professional or formal, these small things can sometimes be big subtractions to your overall mission as they undermine your professionalism and rob your credibility. You can avoid them by re-reading,editing and revising your work before submitting it. Reading out loud is very helpful so that you can listen for anything that doesn’t sound correct when read.

Lastly, internet plagiarism is very big. Content theft runs rampant throughout the internet, especially because there are so many users who do not properly source their articles and want to get attributed for the creation of the brilliance themselves. For this reason alone it is very important to utilise any plagiarism checker at all times. It’ll help you get answers to your question on the spot, rather than having to wait days or weeks for e-mail support at other plagiarism checkers.

4. How to Produce Unique Content & Attract Reader’s Attention

Unique content comes when the creator are having fun. When you’re having fun and enjoying what you’re writing about, the creativity flows easily. This is another reason why it’s important to choose a topic that you’re passionate about.

If you’re an educator, it isn’t hard for you to get in front of a classroom or audience, so it shouldn’t be hard for you to make some video recordings of yourself. This is 100% guaranteed to be unique. You can also do webinar campaigns, offer online tutoring sessions and post the recordings on your site afterwards if the student gives you his/her consent.

Another way to create some very unique content is to do your research. During your research you want to find the void, or the cracks in other people’s research or articles that could utilise a lot more detail. Be the plug that fills the void and you’ll definitely attract more readers attention. Source properly all the time and make connections with those other internet authorities in your subject to help elevate both of your individual missions.