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How To Create A Great Educational Blog


Most teachers aren’t the most technically inclined people. However, as the generations turn and the “old-school teachers” are replaced by newer ones, the popularity of educating via the internet continues to increase.

This has became a common thing via online university courses, online programs, online certificates, and many more. It has never been easier to share information with anyone, anywhere in the world, thanks to the internet. So how do you wield this power to make a brilliant education blog? Here are some tips you can follow:

1. Foundation

The first tip, foundation, consists of choosing your niche, setting up your domain / web hosting, and picking a theme that you will use for your blog. Without these stuffs, whatever blog you’re trying to create per se, will crumble.

  • Niche

You might have heard this word before. If you haven’t, then the best definition to think of to go along with this word is the definition: “a place or position suitable or appropriate for a person or thing.” In the world of online education the only thing that is suitable for creating a brilliant blog is your passion.

In this case, what do you teach? Are you a science teacher? Do you teach math? Do you teach english? Or are you a university professor that specialises in a specific major? A mix of majors? Do you teach theory? Or do you teach practice? Are you an elementary-school teacher so your audience is more parents? Or do you teach high school students?

These are some questions you have to figure out to make your blog brilliant. You can’t teach what you don’t know right? You will not be able to do some of the other steps in this how to guide if you do not pick the correct niche from the very beginning. If you’re not choosing something you’re passionate about, it will be recognisable and your motivation to continue to deliver the best to your audience will falter over time.

  • Domain & Web Hosting

The domain is the middle part of your www. — . com. For example, the domain name of Google is google: This is important as it’s your identity, it’s your virtual home or business address. It should be relevant to your niche and keyword. I can go deeper into details on how to do keyword research but that may slow you down from taking the most important step: the first one. So choose a domain name that is relevant to what you’re teaching, or you can choose your name. This is very common for people who are creating a website for the first time.

  • Theme

Themes are important because they are the interior design of your virtual house or business. Do you want it to feel cozy? Do you want it to feel fun and bright? Do you want it to feel more streamline, or minimalist? These are some questions that will help you find the core emotion to how you want people to feel when they come to your site, and with that in mind you can find a theme that evokes that emotion and go with it.

Unlike real house-buying, for your virtual house, the interior design (theme) may be the most costly part, rather than the house itself (the domain & web hosting). A great theme takes a lot of work for web designers and web development teams, as well as their ongoing updates and support for those themes to keep them up to date and to meet customer demands so choose wisely and go with the one that you see yourself sticking with for the long haul. Utilise the demos and scour every inch of them. Read the reviews before you make a final decision.

2. Audience Expectations

Think about the times. We have an add type of society now. Everyone wants things quick and fast, and if they don’t get what they’re looking for fast enough, they discard it quickly. Therefore, you should always have high quality content that engages and gives your reader more to think about, or is a one stop shop for them in regards to finding the information they are seeking out. There are an infinite number of possibilities that you can come up with when thinking of what to make a post about, depending on the depth of your niche.

No matter what you should always be consistent and reliable with whatever you’re posting. Reliable, whereas what you’re posting will be of high quality and provide the reader with some type of value. Consistent, whereas readers can come back and know that you’ll have some new information for them. It depends on your schedule of course and what works best for you.

Lastly, you should always link to additional resources, tools, cool websites in the niche you’ve selected and enjoy. This establishes yourself as a student of the subject and not as some self-proclaimed know it all. People like other people who they can relate with, and by positioning yourself as a student of the subject, you’ll help yourself build more trust with your audience. Be cautious on utilising affiliate links and promotions. You can easily stop yourself from acquiring a great following by promoting for a profit.

3. How to Avoid the Most Common Mistakes

The Internet isn’t far off from the greatest libraries in the world but it is so much better because you don’t have to wait for books to come, or read through so many of them to find what you’re looking for; however, you still must be very careful when trusting something you read from the internet. That’s why it is very important to utilise sources when you write, a common mistake that a lot of content creators forget to do.

Some other common mistakes are of course spelling and hiccups in grammar. In any blog that is professional or formal, these small things can sometimes be big subtractions to your overall mission as they undermine your professionalism and rob your credibility. You can avoid them by re-reading,editing and revising your work before submitting it. Reading out loud is very helpful so that you can listen for anything that doesn’t sound correct when read.

Lastly, internet plagiarism is very big. Content theft runs rampant throughout the internet, especially because there are so many users who do not properly source their articles and want to get attributed for the creation of the brilliance themselves. For this reason alone it is very important to utilise any plagiarism checker at all times. It’ll help you get answers to your question on the spot, rather than having to wait days or weeks for e-mail support at other plagiarism checkers.

4. How to Produce Unique Content & Attract Reader’s Attention

Unique content comes when the creator are having fun. When you’re having fun and enjoying what you’re writing about, the creativity flows easily. This is another reason why it’s important to choose a topic that you’re passionate about.

If you’re an educator, it isn’t hard for you to get in front of a classroom or audience, so it shouldn’t be hard for you to make some video recordings of yourself. This is 100% guaranteed to be unique. You can also do webinar campaigns, offer online tutoring sessions and post the recordings on your site afterwards if the student gives you his/her consent.

Another way to create some very unique content is to do your research. During your research you want to find the void, or the cracks in other people’s research or articles that could utilise a lot more detail. Be the plug that fills the void and you’ll definitely attract more readers attention. Source properly all the time and make connections with those other internet authorities in your subject to help elevate both of your individual missions.

84 Reputable Blogs In Digital Marketing You Need To Follow


In today’s digital era, those who can manage the information flow will hold the power among its peers.

Content is still the king with context as its queen. If you are thinking that image and appearance are the one you need to prioritise, then you are clearly one step behind your competitors. Good SEO means you need great content too. In today’s post, we will share the top 84 digital marketing blogs in the industry. We love these blogs and you will too. Take a look at the following list.

1. Search Engine Land

2. Tech in Asia

3. Hubspot

4. Moz

5. You Moz

6. Search Engine Watch

7. The Daily Egg

8. Click Z

9. Marketing Profs

10. Pixlee

11. Social Media Examiner

12. Social Fresh

13. Sprout Social

14. Marketing Land

15. Content Marketing Institute

16. Search Engine Journal

17. Social Times

18. The Next Web

19. Get Elastic

20. Express Writers

21. SEO Book

22. Reel SEO

23. Top Rank

24. Social Media Explorer

25. Simply Measured

26. Jeff Bullas

27. Mari Smith

28. Kim Garst

29. Pam Moore

30. Amy Porterfield

31. Brian Solis

32. Rebekah Radice

33. Jen Herman

34. Neil Patel

35. Noam Kagan

36. Stone Temple

37. Wordtracker

38. WordStream

39. Socially Stacked

40. Razor Social

41. Copyblogger

42. Pro Blogger

43. Distilled.Net

44. Search Engine Roundtable

45. Fizzle Sparkline

46. Portent

47. Grow

48. PPC Hero

49. Unbounce

50. Econsultancy

51. Viper Chill

52. Search Engine People

53. Tech Crunch

54. Maximize Social Business

55. Back Link

56. KissMetrics

57. Social Times

58. Venture Beat

59. Marketing Pilgrim

60. Dejan Marketing

61. CoSchedule

62. Advertising Age Digital

63. Buffer Social

64. Boost Blog Traffic

65. Post Planner

66. Mashable

67. Convince & Convert

68. Blogging your Passion

69. Ion Interactive

70. Visual Website Optimizer

71. Contently

72. AfterClicks Interactive

73. Socially Sorted

74. Seer Interactive

75. Built Visible

76. Kopywriting Kourse

77. Social Media /r/ = Reddit

78. Social Media – on Quora

79. Social Triggers

80. Digital Buzz Blog

81. Ads of the World

82. Social Media Today

83. Bazaarvoice

84. Marketing Experiments


7 Common Blogging Mistakes You Need To Avoid At All Cost (Infographic)

Have you ever realised how big the role of your company blog toward your business?

Undoubtedly, blog is one of the most important part of modern company website. With over 409 million people reading more than 17.6 billion blog pages every month, the big number is simply too good to be ignored. The problem is people who are just starting out may have received some bad advice on how to become as popular as the big sites.

Do you want to start building a solid blog for your business? Start small and keep the right track. Here’s a closer look at some common blogging mistakes to avoid and what you really need to do instead.


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Infographic credit: WhoIsHostingThis.

How to Get The First 500 Comments on Your Blog (Infographic)


Most people think that blog comments are completely useless, so they turn them off. However, they’re also missing a tremendous opportunity to learn more about their audience.

This choice is, by no means, wrong. We just presume that people can’t get the most out of blogging without comments. The main reason is comment feature allows you to learn more about your readers. It explains how they think, the words they use to describe their problems, and even the way they see the world. The ones who can understand the way their prospective customers view things are the ones who get the most profits.

Most importantly, blogging is all about readers. Without readers, your blog is rendered worthless. So the best thing you can do is to build a community where they can interact with you by expressing their thoughts and feelings.

Now the question is how can you get more blog comments? The infographic below will show you eight steps you need to follow in order to get more people commenting on your blog.


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Infographic credit:

4 Blogging Tips You Can Try To Improve Your SEO


Latest research has revealed that there were around 47 billion web pages in Google index. However, trying to stand out among these multi billion pages is not an easy thing to do.

Online marketing is all about creating and nurturing meaningful engagement, especially for businesses with longer sales cycles. This means you need to build meaningful relationships with your page visitors so that they come to rely on you as an industry expert in your field and trust your message. This engagement is also useful to build SEO for your business.

Having a blog provides an effective platform not only for SEO, but also to enable every brand to build its brand image, increase traffic as well as raise awareness and brand reputation. A blog gives the space on which to regularly provide high-value, high-quality and fresh content for your users. This ensures you always have your visitors coming back, increasing engagement and consequently ranking.

In today’s post, we will share four reasons why blogging is critical for any content marketing strategy:

1. Fresh Content

Search engines are about providing users with the best UX. Therefore, they look for sites and pages with up-to-date and fresh content. Search engines give more weight for fresh content on current topics. They interpret recent updates as being more relevant and current than those of pages that haven’t seen updates in weeks or months. Search engines believe the former provide better user experience overall.

2. Keyword coverage and targeting

Keywords are still important item in terms of SEO. These present simple phrases or words most commonly associated with a certain field or brand. Until now, keywords have been improperly used, a technique known as keyword stuffing, in an effort to manipulate search engines and outrank competition in search results.

The result of keyword stuffing is incoherent, undeveloped content which turns away users from your brand, and which can attract penalties from search engines. Blogs are an ideal platform to generate and promote content in the right context around your targeted keywords. This can be through blogging on various topics and addressing key questions within your industry in each post. In the process, you can naturally incorporate your keywords and their variations without sounding artificial.

You can also create pages centered on various keywords to improve your page reporting strategy. Traffic driven to such pages from search engines will have used your targeted terms in their search queries. This way, you can understand how best to use queries and keywords for your content strategy.

3. Revamping your site

In the absence of a blog, a page can only have so many sites. While Google has been on recording saying that having more indexed pages in search results doesn’t mean higher rankings, larger sites are still more valuable in that you have more pages that could possibly be ranked for a certain query than smaller sites.

Running a blog on your site allows you to increase your web pages easily. Every new page is another page that can possibly rank for a certain keyword and another opportunity to provide value and engagement for users. You will have a better internal linking structure and provide more information to reduce your bounce rates and keep users on your site.

More pages mean more pages for backlinks, which can elevate your pages on search results. However, every new page must fulfill the criteria for top ranking – have high quality, relevant content with design elements appropriately applied to give the best user experience.

4. Improving the quality of your backlink profile

Each time you create high-quality, high-value content, you can actively promote your chances of securing backlinks. Readers and followers of your blog and content series will likely reference the content in other places. You can also find other resource centers that your audience frequent and asked to be included there.

Having multiple pages that provide useful information on different subjects and keywords in your niche provides linkable pages for those topics. This is the best way to earn non-spammy, high-quality backlinks from your peers and other authoritative sites in related industries.

Backlinks, despite the negative SEO, are still quite valuable, since they are endorsements for a given brand/webpage regarding its authority on the matter under discussion. What Google and other search engines want to see is high quality backlinks devoid of any manipulation. Blogs make this easy and possible, enabling you to build authority for your site through your back link profile.

Bonus: Eight fundamental lessons for running successful blogs

Maintaining your brand’s blog requires significant investment of time, financial resources and committed effort. Management of the blog will likely be through a content marketing/corporate marketing team, in collaboration with the PR team. This refers to larger, more structured organisations. For them, here are eight tips you need to understand:

  1. Research on and identify valuable keywords which have minimal competition and high query volumes.
  2. Always have a schedule drawn out for at least two months.
  3. Create a small team of editors and content writers who are always available.
  4. Ensure that every page is optimally written according to SEO best practices.
  5. Cross reference related blog content to fortify your internal linking structure.
  6. Ensure there are social sharing buttons to make sharing easy for users.
  7. Cross-promote related content within blog posts.
  8. Use social media and email marketing to promote new content as it is published.


Blogging offers useful tools through which you can provide high quality, valuable content that page visitors and hence search engines will like and reward. The additional pages just contribute to plumping up your site; they provide more space to improve SEO, drive meaningful engagement and traffic conversions as well as provide more value for clients/visitors.

Tips and Tricks to Start a Fabulous Photography Weblog (infographic)

Have you ever heard an old adage, saying that “a picture is worth a thousand words”?

It really is. With the emerge of numerous visual social media channels like Instagram, Flickr and Pinterest, beautiful pictures always win most people’s heart. If you are fond of photography, why don’t you start a photography weblog, considering the aforementioned notion as a good reason? Here are some simple tips to help you get started.


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Infographic credit: Who is hosting this?.

Driving More Traffic To Your Blog With Visual Content (Infographic)

In today’s fast-developing Internet world, content is being produced in formidable speed. It is a place where every story is being presented for the audience to see and where users are constantly choosing what to read.

However, visual content still gets the most appealing type to our senses. Information that is driven through visual content can drive in more blog traffic and hold the interest of your readers.

Visual content can be the secret recipe to boost your blog engagement and traffic. They can be eye-catching, attention-grabbing and compelling additions to a blog post that can increase traffic by manifold. For more useful tips regarding visual content and how it can help your blog further, take a look at the following infographic:


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Infographic credit: Canva.

Five Great Tips To Start A Successful Blog (Infographic)

One of the biggest open-source blogging tools and CMS, WordPress, reports that more than 409 million people view upward of 19.1 billion blog pages each month. On the other hand, bloggers generate about 60.1 million new posts and readers leave 61.5 million new comments every month.

The good news is there’s always an audience ready for new blog content. However, it can be an uphill climb to let them know you’re there. Becoming a successful blogger takes time, but it’s not a rocket science. Follow the five tips presented on the infographic below and you’ll be fine along the way.



17 Blogging Tools To Ease Your Marketing Effort


Blogging activities have developed a bad stigma for many businesses. That’s totally understandable, since with all the myriad of tasks involved, it does take a toll on you.

For each post that you’ll ever write, you come up with some research and ensure it’s worth your while; then you compose your thoughts and finally write that 1,000+ words article.

However, it doesn’t end there. You have work out your SEO, source images and schedule social shares. You do everything in your power to spread the word and hopefully, make your post viral. Quite a process, right?

How many bloggers make a living from their blog?

Bloggers can earn a decent living from their blog and it can be from multiple streams. What are the different business models for bloggers? Here is a simple infographic:


With the blogging tools available it does not have to be that hard anymore to earn a living from blogging. Let’s take a look at some that are above the mark and can do wonders for your blog.

So here are the top blogging tools that are broken up into these seven categories:

  1. Research
  2. Blog management
  3. Social media
  4. Graphic design
  5. Content
  6. Traffic and marketing
  7. Landing pages and pre-launch tools.

A. Research

1. BuzzSumo

BuzzSumo is my go-to search engine for content research. Just put your keywords or the URL that you want analyzed and it will give you insights into the most popular content and the influencers who sharing it. Let’s say you want to know more about what’s trending for “make money blogging” subject. Let’s say you’ve got an idea for a post and want to make sure it’s killer. How do you do that? Add the keyword in BuzzSumo and see if it has any potential social-share wise.

2. Topsy

Ever wanted to make sense of the bazillion tweets on Twitter since 2006? Now you can with Topsy. Simply put, Topsy is a search engine for Twitter. You can use its search operators to search all content on a specific topic by a particular influencer, find influencers on new topics, and do a detailed social analytics for three keywords and compare them.

3. Feedly

Feedly is a daily dose of reading materials – be it a magazine, a blog or a newspaper. It’s great for content research and to keep up with what your favorite bloggers talk about. If influencers pay attention to something in your niche, you should too. Feedly saves you time from hopping from one blog to another, and gives me my content straight all in one place. You can also categorize publications based on their niche.

4. Quora

Quora is the best Q&A site online. Forget Yahoo! Answers and the like as most content posted there isn’t usable for any serious research. Basically, it’s an ever-growing user-generated database of questions and answers that can be edited by Reviewers. Questions are community-owned and can be edited by anyone.

Simply go on Quora and look for questions posted on topics in your niche. Make a list of these to convert into fresh blog posts. Since you’re writing posts based on demand, you’ll see a likely increase in your incoming traffic. And not just posts – you can create videos, newsletters, podcasts from these questions.

B. Blog Management

5. Wrike

If you run a multi-author blog and maintaining excel spreadsheets of Google docs is getting on your nerves, you’ll love Wrike. If you have a small team that writes for your company’s internal (or external) blog, Wrike facilitates direct communication between various contributors involved and saves you hours. It’s easy to use, fast and reasonably priced free for basic account or less than $10/mo/user for a five person Professional account).

You can assign tasks, add new contributors and create folders for your upcoming blog posts – everything you want in a good project management app. In addition, team members can simultaneously edit a task and @mention others to collaborate without having to leave the tool.

C. Social Media

6. Rignite

If you want to turn social activity into something more meaningful and measurable for your blog, try Rignite. You can monitor keyword search streams and schedule new social media posts from a single dashboard. However, what sets Rignite apart is the Campaigns feature. Campaigns are a guided social media strategy where you can create a series of posts across multiple platforms on social media. For example, you can create a campaign to share a blog post three times per week for 6 months.

Research says that re-sharing old posts can work magic for your blog in terms of traffic. Each post in the campaign can be slightly tweaked so as not to annoy your followers.Campaigns can be targeted to schedule a series of posts, grow your list, host contests for your fans, or promote a discount.

With their campaign-level analytics, you’ll know what’s working and what’s not.

7. Rival IQ

In today’s super-competitive online world, the gap between being a blogger and a marketer is non-existent. If you’re a blogger, you want to know how to market well. You want to be constantly analyzing what’s hot, paying attention to SEO and “spying” on your competitor’s successful digital activities. If this sounds like too much work, there’s good news.

Rival IQ is one of the most robust competitor analysis and marketing intelligence tools there is. Simply set up your “Landscape” with your blog/website being the focus “company”. You can add as many competitors as you like.

In short, in a few seconds of signing up, you get:

  • How your competitor blogs are leveraging social media
  • How well you rank in comparison to them
  • What content was posted
  • What’s working for you SEO-wise, and what’s not
  • Detailed and summary reports

Under each detailed report, you get a ton of metrics to compare (social audience, engagement, applause etc). If you’re after a deeper analysis, give Rival IQ a try (they have a 30-day free trial).

8. Triberr

Tribber is a community of bloggers and influencers who come together to share each other’s content. Think of it as a very responsive, supportive bunch of bloggers in your niche who are happy to send more traffic your way. It’s a social network for bloggers that sends over 2 million new visitors to member blogs. Just like any other social network on the web, the principle is to be nice and give before asking. However, there’s more to it – you can start your own Tribe as an expert on a certain topic. It’s natural that this will tie in tightly with your blog.

D. Graphic Design

9. Death to the Stock Photo

Did you know that the human mind craves visuals? A vast majority of us are visual learners (65%). Photos and visuals are stimulating and engaging, thus making your pages “sticky” and keeping readers hooked. But the problem is cost.

Here comes Death to the Stock Photo. It’s a free photo database that delivers a fresh hi-res pack right in your inbox each month. There’s one for every ocassion!

10. Awesome Screenshot

Awesome Screenshot is a neat little annotation tool for screenshot and picture that sits as your browser plugin. You can capture full page or the visible part, delay capture for drop-downs and menus, and capture a selected area. This tool is super-handy when you want to explain a point using a screenshot.

E. Landing Pages & Pre-Launches

11. LeadPages

LeadPages offers slick ways to create a mobile-responsive squeeze page, launch page, event registration or sales page easily and quickly. It has an intuitive user-interface that can get your new page ready in less than 10 minutes. They have some nice free templates too.

12. LaunchEffect

LaunchEffect is a free, responsive, one-page theme that you can use as a placeholder before your new shiny blog is launched and collect subscriber emails. It’s a smart way to get your blog to work even before it’s launched. Upon signing up, a visitor is redirected to a special URL that they can use to share with their friends, which you can then use to track referrers and reward them once your blog is launched. Pretty neat.

F. Content

12. Headlines

This is a cool plugin by KingSumo, Headlines lets you run A/B tests inside WordPress. It costs $99 for a lifetime and works in three steps:

  • You come up with as many relevant titles for your post
  • Readers are shown different titles as they share your posts
  • The best-performing title wins overtime.

You also get detailed, inline reports about headline performance.

13. Hemingway

Got grammar gremlins? Worry no more. Hemmingway comes to your rescue. Quite simply, the app makes your writing bold and clear. Just add your content in the text box and click Edit. It tells you whether your sentence is hard to read, very hard to read, and if you could do with simpler phrases. It also marks any adverbs and usage of passive voice. Based on this, you get a Grade out of 10.

G. Traffic & Marketing

14. WordPress SEO by Yoast

If you’re serious about blogging, sooner or later you’ll pay attention to Search Engine Optimization or SEO. If your content is optimized, search engines like Google and Bing will send you more visitors by putting your posts in the search engine rankings, thereby increasing your conversions. SEO by Yoast makes optimization easy and you can do a ton with it. Just set the parameters once and it’s taken care of forever. You have other alternatives in the marketplace too, such as the All in One SEO plugin.

15. MailChimp

MailChimp is a popular email marketing service that knows how to combine usefulness with humor. Secondly, they have a great customer support system in place which never ceases to impress me. It’s used by more than 7 million people. One of the reasons is the low cost to entry barrier with their Entrepreneur plan – send 12,000 emails to 2,000 subscribers for free (forever). As your list grows, you start upgrading to paid accounts.

H. Other Essentials

16. Amazon S3

Amazon Simple Storage Service (Amazon S3) is a secure backup and archiving service for anywhere on the web. You can offload all your critical content into the cloud and pay only for storage you use. There is no minimum set up fees involved. If you have a huge blog, Amazon S3 can help you scale it without putting too much load on the servers or eating up bandwidth. No more running out of bandwidth in shared hosting accounts and no more paying extra in lump sum (as in the case of VPS or dedicated server). Pretty cool!

17. LastPass

Losing passwords is such a pain. LastPass remembers all your passwords in a simple and sophisticated manner. Just save your website’s username and password in LastPass and you’ll never have to worry about forgetting them, ever. All your accounts and passwords get stored centrally in your “vault”. When you first install the app, it shows you a list of all passwords stored insecurely on your computer that need to be imported to the vault. You’re saved form the hassle of remembering all passwords – all you need is a Master password. They also have an independent app, so you can always be carefree on the go.

10 Simple Tips To Increase Your Blog Traffic


It’s not a secret anymore that writing more blog posts will increase your blog traffic. One may thinks if one blog post results in an average of 200 visits, then two blog posts should magically turn into 400 visits.

However, it won’t work that way. There is a way to increase your blog traffic without creating more content. Rather than using more posts to multiply the visits, you could get the same result by better optimising each piece of content that you posted. Try to blog smarter, not just harder.

The good news is that you can easily do it, too. Here are ten life hacks that you can use to optimise traffic on your own blog.

1. Make Your Content More Shareable

Everyone has social media share buttons somewhere on their blog, but what happens if you add them in your content as well? Click To Tweet links do just that by helping you to create tweetable quotes and comments throughout your post. The idea is that you are not only providing readers a way to share, but actively suggesting that they do. This naturally leads to more shares and more exposure for your content. It’s easy to install too.

2. Evoke The Emotional Value Of Your Headlines

Did you know that blog posts with more emotional headlines actually result in more shares? Therefore, you need to write headlines that have stronger emotional output. There are several tools that you can use to do this. The Emotional Value Analyzer by the Advanced Marketing Institute will give you a basic rating on the emotional value of a headline. The Blog Post Headline Analyzer will do the same, but also give you a rating on the overall quality and length of your headline. It should make it easy for you to to write awesome, emotional and engaging headlines every time.

3. Create Longer Content

Did you know that Google gives precedence to long-form content that have a total of 2,000 words or more in its search results?

Long-form content was more likely to be linked to from another site, and it was more likely to take the top spot in search results. Having a few hundred (or thousand) extra words never hurts your business.

4. Improve Your Meta Tags And Rich Snippets

There are a ton of things you can do to your blog to make sure that your content looks as good as possible when it’s shared on social media or picked up by search engines like Google. Most of this relies on a small bit of meta tag code that you should include in the <head> of your html page. This code will provide instructions to networks like Twitter, Facebook, Google+, and Pinterest by telling them which image, title, and description to use when a post goes live.

You can even preview what your own link previews look like using this handy debug tool provided by Facebook. If you’re using WordPress, the Yoast SEO plugin is a great way to make sure that most of it happens automatically. By making sure your content looks as good as possible when it’s shared, you will increase your blog traffic with ease.

5. Tell A Better Story

In 2014, helpdesk software maker Groove shut down their content marketing blog after seeking a solution that would bring them more traffic. Groove decided to shift their content from “generic evergreen content” to the story of their own success.

Groove relaunched their blog as a step-by-step telling of their journey from $20k in revenue per month to more than $100k. As it turns out, the relaunch worked! In the first five weeks of the new blog, Groove gained 5000 new email subscribers instantly, and gave us all a lesson in the power of storytelling. One way to increase your blog traffic is to actually tell your story. Make it an epic one.

6. Promote Your Content On Social Media More Than Once

One of the biggest mistakes we make as bloggers happens right after we press the “publish” button. Once a blog post goes live, too many of us only share our posts once or twice on social media—even though we are frequently producing evergreen content. The trick here is to follow a simple pattern to promote your content on social media.

  • On publish – Social messages publish when your blog posts go live.
  • Same day – Initial social messages trickle out to your accounts throughout the next 2–3 hours.
  • Next day – Messages are shared again on the appropriate social channels.
  • Next week – Another series of messages are pre-scheduled and sent the following week.
  • Next month – More social messages are pre-scheduled for the following month. This is especially important for evergreen content.
  • Next _____ – Additional messages can optionally be scheduled for the three-month mark or beyond.

By the way… make sure you add some variety to your social content so you don’t come off as just another spammer. You can read more about this whole process here.

7. Make Your Blog Load Faster

Did you know that Google considers the speed of your website when ranking your website in search results? Back in 2010, Matt Cutts announced that Google is now factoring site speed into search rankings. So, it only makes sense that you would make your blog as fast as possible. If you aren’t careful, you can easily add a bunch of crummy plugins and themes that degrade your site’s performance over time. It’s important to spend some time reclaiming that speed and improving how you rate on Google.

While it can be a bit technical, WPMU DEV has a great guide for speeding up your WordPress blog. Follow it and speed things up.

8. Optimise Your Social Sharing Buttons

The way people put these buttons can actually make a big impact on how many shares your posts receive. Recent research has found that they seem to do best near the top left of the page, but you can use free heat map tool from SumoMe to find out how readers interact with your pages.

9. Clean Up Your Sidebar

One of the fastest ways to make a big impact on your blog is to simply clean up your act. After a bit of time, most blog sidebars start getting pretty congested with ads, links, and other cool widgets. However, those widgets aren’t so cool if they’re distracting your readers from what they should really be doing. Take a minute to really decide what you want your readers to be doing and remove any clutter that you can.

10. Improve Your Call To Action

One way to determine if a widget belongs on your blog is to ask yourself if it is contributing to your bottom line. Your blog should be set up to guide readers to only two different CTAs. Users can either sign up for your email list or try your service. That’s it.

Have a a clear call to action, and a blog layout and design that accurately leads your readers to it. This is a guaranteed way to improve your blog traffic and conversion rate.