Web Design & Marketing – Web Advice & Tips | TWMG Blog

If you want to better understand social media and how to connect more effectively in today’s networked marketplace…if you genuinely are interested in becoming a smarter marketer and influencer, then you must check out all of the featured experts, speakers and thought leaders individually.

You won’t be disappointed.

These digitally savvy men and women have got plenty to offer. Collectively they’re generous with their knowledge and regularly and openly share thoughts, opinions and ideas through their respective blogs, books, videos and podcasts.

Here are all the links – you have no excuses.

1. David Meerman Scott – author, The New Rules of Marketing & PR
2. Anne Holland – Which Test Won
3. Mike Volpe – VP of inbound marketing, HubSpot
4. Michael Port – author, Book Yourself Solid
5. Liz Strauss – Successful-Blog.com
6. Robert Scoble – veteran blogger, Scobleizer
7. Carol Roth – business strategist
8. Scott Porad – Cheezburger Network
9. Joe Pulizzi – Junta42 & Content Marketing Institute
10. Laurel Touby – Mediabistro.com
11. Hugh MacLeod – cartoonist, GapingVoid
12. Chris Guillebeau – The Art of Non-Conformity
13. Laura Roeder – social media marketing expert
14. Michael Margolis – GetStoried.com
15. Dave Navarro – LaunchCoach.com
16. Loren Feldman – 1938 Media
17. Ann Handley – MarketingProfs
18. Jim Kukral – author, This Book Will Make You Money
19. Joselin Mane – internet marketing consultant
20. John Jantsch – Duct Tape Marketing
21. Marshall Kirkpatrick – ReadWriteWeb.com
22. Shama Kabani – author, The Zen of Social Media Marketing
23. Terry Starbucker – SOBcon
24. Johnny B. Truant – blogger/entrepreneur
25. Jason Falls – PR & social media expert
26. Robbin Phillips – Brains on Fire
27. Yaro Starak – Entrepreneurs-Journey.com
28. Michael Stelzner – SocialMediaExaminer.com
29. Erica O’Grady – ReinventingErica.com
30. Gary Vaynerchuk – Wine Library TV, author of Crush It
31. Nathan Hangen – blogger + digital entrepreneur
32. Danielle LaPorte – strategic business adviser
33. Guy Kawasaki – author, entrepreneur, venture capitalist
34. David Bullock – profit engineer
35. Vanessa Fox – author, Marketing in the Age of Google
36. Lewis Howes – author, speaker, entrepreneur
37. Valeria Maltoni – Conversation Agent
38. Sergio Balegno – research director, Marketing Sherpa
39. Hank Wasiak – communications thinker, author, entrepreneur
40. Mitch Joel – blogger/author/podcaster, Six Pixels of Separation
41. Tamsen McMahon – communications + branding strategist
42. Justin Levy – author, Facebook Marketing
43. Chris Garrett – professional blogger + new media consultant
44. Cathy Brooks – founder, Other Than That
45. Todd Defren – blogger + principal, SHIFT Communications
46. Brian Clark – Copyblogger.com
47. Scott Belsky – founder/CEO, Behance.com
48. Wendy Piersall – new media entrepreneur + speaker
49. Mark Silver – founder, Heart of Business
50. Dan Schawbel – personal branding expert
51. Shashi Bellamkonda – social media  swami, Network Solutions
52. Gretchen Rubin – author, The Happiness Project
53. Muhammad Saleem – social media consultant
54. Aaron Kahlow – CEO, OnlineMarketingConnect.com
55. Alexandra Levit – career + workplace author/speaker
56. Steve Woodruff – social media marketer + networker
57. David Siteman Garlan – founder, The Rise to the Top
58. Amber Naslund – communications + business strategist
59. Julien Smith – consultant + co-author, Trust Agents
60. Brian Solis – new media thought leader + author, Engage

When writing your posts around predetermined keywords and phrases, remember to use long-tail keywords for better search traffic to your website or post. For example, on a post about IT content relating to “Data Recovery,” instead of using “Data Recovery” for the title of the post, since you have an opportunity to use a valuable local search phrase in a title and file name, “Oklahoma Computer Data Recovery” would be ideal and more likely to become a search term by a consumer than the shorter keyword. This is easier to do in the title (or name) of your blog post than in the body content, obviously, because it doesn’t require any sentence or grammar / structure rewriting.

If I’ve lost you already, check out these helpful outside sources on their definitions for long-tail and short-tail keywords:

http://www.marketinghub.info/long-tail-versus-short-tail-keywords/

http://blog.usweb.com/archives/long-tail-seo-strategy/

http://www.soloseo.com/blog/2007/10/18/learn-seo-basics-long-tail-keywords/

When you think about it, when you are doing a local search for let’s say a local lawncare company in Tulsa, you may type in Tulsa LawnCare, Tulsa Lawncare Company, Tulsa Lawn Maintenance, Tulsa Weed Control Service, etc. You wouldn’t just type in Lawncare, because it would display national results, and that doesn’t help you when you are looking for a lawncare company to serviceyour lawn.

However, if you are looking for a web design company to develop a website for your company, as a business owner, if it doesn’t matter to you where the web design company is located, you could just search for web design company,web designer, web design firm, etc., because it would be okay to display and view some national results. Yet, if you are looking for a local service provider for your new company website, you need a long tail keyword such as Tulsa web design company or Tulsa website design firm.

This concept about how searches will be displayed using long tail and short tail keywords needs to be in the front of your mind when you are developing content / writing copy for a web page or blog post. If the company website you’re working on provides a local service and your market is the local Tulsa market, then all of your content on the web page or blog entry needs to containlongtail keywords such asTulsa computer PC sales,computer network design company Tulsa, etc. You would NOT want to use “PC sales” as a tag or keyword on a blog or web page, nor would you want to use “network design company.” The terms are simply too broad and the search results would be in the millions.

Thinking ahead and staying a step ahead of your potential website visitors will mean making search easier for them, and more website conversions for you! Remember: content is king, but optimized content is the conquering king. Yes that’s corny and I just made it up.