Are you ready for the scary statistic? About 8 out of 10 (or 80%) of people never make it past the headline. Yikes!
This is what you really need in order to sell. You can have the best offer or product in the entire universe, but if people don’t know about it, you’re not going to sell a single thing. That’s what direct response copy is all about: getting people’s attention on your offer. It all starts with the headline. If that doesn’t grab your prospects attention, then you’re way behind the competition. In short, the success of your marketing lies on the power of your headline.
In today’s post, we’re going to guide you through how you can develop your own powerful headline in 30 seconds or less after you’ve answered a few simple but important questions.
Think of this like a Marketing MadLib of sorts – its fun and it works like crazy!
Step 1: Answer these 6 questions:
1. Describe your audience in 5 words or less. (Example: Entrepreneurs who market their business.)
2. Describe the BIG BENEFIT they’ll receive from your services. (Example: Create Your Own Winning Sales Copy.)
3. Describe how long it will take your customer to see a result from your product or service. (Example: Within 48 Hours)
4. Describe one big objection that your prospect has. (Paying for a consultant is too expensive.)
5. Describe something your prospect needs or has had in order to be successful. (Example: Having taken a copy course.)
6. Describe a mistake that your prospects typically make. (Example: Overcomplicating the process of writing great sales copy.)
Now here’s the fun part… It’s time to turn these answers into copy!
Here’s HEADLINE #1:
How To [Accomplish Something] In [Short Amount of Time]
Now that you’ve already answered all the questions, you can VERY easily fill this in. Grab a benefit from question 2 and the time frame from question 3 and you’re done.
How To Write Your Own Winning Sales Copy In 48 Hours Or Less
Let’s try another one, HEADLINE #2:
How To [Receive Benefit] Without [Undesired Expenditure]
We’ll grab the same benefit for this example, and we’ll also get an objection from question 4.
How to Write Your Own Winning Sales Copy WithOUT Paying Through The Nose For a Private Consultant.
How To [Accomplish Something] Even If [You’reb Missing An Obvious Necessity]
This one has the same benefit, but the necessity from question 5.
How to Write Your Own Winning Sales Copy Even If You’ve Never Taken a Copy Course.
This one here only requires we fill in the answer from question 6:
The Guaranteed Method For Avoiding [Common Mistake or Misfortune]
The Guaranteed Method To Avoid Overcomplicating The Process of Writing Great Sales Copy.
Now, we didn’t include a question for one of these blanks, so fill the first one in with what you do.
World Renowned [Blank] Reveals “Top Secret” [# of] Ways To [Accomplish Result] With [Little Expenditure] Absolutely Guaranteed
World Renowned Copy Expert Reveals “Top Secret” 3-Ways to Write Your Own Winning Sales Copy WithOUT Paying Through The Nose For a Private Consultant: Absolutely Guaranteed.
And another one:
The Scientifically Proven Formula For [Accomplishing Something]
The Scientifically Proven Formula For Writing Your Own Winning Sales Copy
That’s it! You can now generate a head line in 30-seconds or less using these formulas. And what’s even better is that you can use this same technique to break down ANY headline into its parts and create your very own custom swipe file from the headlines in the world around you.
Good luck with your journey.