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Good Images Is The Secret of A Good Blog Post (Infographic)

The secret of a good blog posting lies on the content. A good, updated content will (hopefully) make the blog popular as well. However, images selection plays a big role on the appearance of your blog content. Poor images can break the experience for your audience, so it’s important that you take a good consideration when choosing the right images for your blog posts. Everything from photo quality to size and placement can affect whether or not your readers will like your blog content.

So how to choose images that catch your reader’s attention, how to avoid copyright issues and how to create your own stunning images? Check out the infographic below.


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Useful 12 Guest Blogging Tips (Infographic)

Guest blogging should be a major factor of any Internet-based marketing plan. It attracts new readers and build credibility for your website/blog. However, not all guest blogging opportunities are equal. There are a lot of things you can do rather than putting together a few hundred words and looking for a place to send them.

Being a good guest blogger is a great way to “borrow” readership from someone else. It’s all about finding the new audiences for what you really want to say. With this idea in mind, you should be able to manage the process easier and more effective. Without further ado, here is an infographic containing a dozen powerful guest blogging tips that you can use to increase your marketing reach instantly.


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Three Primary Reasons Why You Should Share Your Blog Post More Than Once on Social Media

Posting the same contents or blog posts on social media more than once can be quite a discouraging thing to do. Some people don’t like this idea at all, while others suggest it sturdily. Why should you post the same content on your social media channels more than once? Here are the three main reasons:

1. Gaining More Traffic

The first and perhaps the most obvious reason to share your content more than once is to drive more traffic that the initial share. Tweeting posts from the blog more than once gives you more traffic and more engagement (favorites, Retweets). Sharing the same contents in a reasonable “gap” is effective to maximize traffic and therefore advertising sales. Each tweet gets approximately the same amount of clickthroughs. Why get 600 page views when you can get 2,400?

2. Appears On  Multiple Time Zones

Other reason you should provide content repeatedly is because people live in different time zones and have different social media habits. Even if you only Tweet the same thing a couple of times, if you spread out your Tweets (or Facebook posts, or updates on other social networks), you’ll be able to reach more people who might have otherwise missed out on seeing your content.

3. Reaching New Followers

Some if not a lot of your posts might be still relevant months after you publish them. The other thing that changes after you publish a post is that when more people follow you on social networks. So, if you repost content from your blog that’s six months old, many of your followers will be seeing it for the first time, so they will get value out of it even though it’s old content.

You can use a tool like Twitter Counter to track your follower growth, so you know when it’s a good time to repost some of your older content. When there is a big difference in engagement on a different headline like that, people usually go back to the original post and change the title itself (the URL never changes, just the heading of the blog post), so this can be a really useful learning experience for us, as well as helping you to share your content with more people.

Seven Biggest Mistakes of Guest Blogging

Usually, most Internet marketers always care on different social media strategies that can be used to build the brand, promote their business, and build a relationship with customers. Instead, today we will discuss about guest blogging. More specifically, the seven biggest mistakes of guest posting people committing over and over when trying to incorporate guest blogging into their marketing strategy.

First of all, why should you care about guest blogging?

The Importance on Guest Blogging

As most of us know, guest blogging is the act of writing a piece of content for another person’s site to get a link back to your own website. The true advantage of guest blogging, however, comes at the end when we get to include those few glorious sentences. The ones that gives the reader a glimpse into who we are, how magnificent we are, as well as a link back to whatever it is we’re linking to. Not only can these links help you to rank for some seriously profitable keywords on Google, but they can help you build up your social following, spread the word on your brand, and ultimately, make more sales.

So, here are the common mistakes of guest posting and how to avoid them:

1. Not Having Any Strategy

This is quite possibly the biggest mistake a lot of people starting out with guest posting make. They think they can just improvise with it. The fact is, you can’t just ‘improvise’ a marketing strategy. It needs to have a good strategy and planning. If you don’t have a plan in place for what you are trying to accomplish with your guest blogging efforts, you will just end up pitching useless posts and creating content that doesn’t give you any traction.

So how can you right this wrong? Simple. Define your goals. Decide whether you want to use it as:

  • A method of backlinking, where you target specific keywords and rank on Google for those particular phrases
  • Get in front of a new audience perfectly aligned with your business, product, or service
  • Build your newsletter subscribers by linking directly to a subscribe or squeeze page
  • Drive direct sales

Whatever it is you want to do, keep your goal in mind when finding and pitching websites to write for.

2. Not Keeping Track

It gets really awkward when you pitch the same topic twice in a row to the exact same blog owner. And not only does it get awkward, but you look like an amateur. Long or story short, track it.

3. Not Personalizing Your Pitch

It is simple: If you address your email as “Dear Website Owner” or “Dear [URL]”, you do not deserve the chance to submit content to that site. Web-surfers should be witty, meaning you should not have any problem looking up the name of the website owner in order to personalize our pitch. It can be as simple as browsing through the site’s About Us page, their Contact page, or even by reading some of the comments on the site.

Worst comes to worst a simple “Hi there” will work so much better than “Dear Site Owner” if you cannot find the owner’s name.

4. Not Spell-Checking The Pitch

Seriously, if you can’t even spell-check or proofread your pitch before submitting it to make sure it’s free of errors, how is the blog owner ever supposed to trust in your ability to create high-quality content for their audience? Take the 60 seconds to read over your pitch before submitting it. You’ll be happy you did.

5. Not Pitching in Your Pitch

It sounds so obvious: If you’re going to submit a request to write a guest post for a website in your industry, you should include the topic you wish to write on. However, it turns out it’s not that obvious. In fact, you would be surprised to hear how many website owners receive pitchless pitch emails. Do yourself the favour and take a few minutes to brainstorm 2-4 topics that you think you would be a good fit for your target blog’s audience. A lot of website owners (especially the busy ones) don’t have time to go back and forth with you figuring out which topics work best for them. Instead, pitch them a few topics and give them the chance to choose which one works best.

6. Not Submitting Your Best Work

Let’s get one thing straight here: Just because you are writing content for someone else’s website does not mean you can slack and submit sub-par quality. Remember, just because that blog manager has given the green light for you to submit a post to their site does not mean they are obligated to hit the “publish” button on that piece of content. Give your best effort and submit nothing but your best work. Not only will the site owner appreciate it, but their audience will enjoy reading it and will likely click the links in your author bio.

7. Not Linking Your Website in Your Author Bio

So what was the point? One of the biggest benefits of guest blogging is the links you get in your author bio. Not only can you use them to link directly to your homepage and drive big traffic, but you can use targeted anchor text that will help you out-rank your competition on Google. Hitting the first page of Google is one of the most profitable benefits to guest blogging. It is the most popular reason for people to commit time and energy to a regular schedule of guest blogging.

10 WordPress Plugins to Increase Your Social Media Sharing

How to be a good blogger? Well, every good blogger should think the answer to this question:

“How can I attract my blog readers, so that they will become an avid reader of my posts and continuously visit my blog?”

The answer is very essential, since more than thousands of new posts that are published every day and makes the competition fiercer for each and every author.

However, creating attractive articles that make your readers want to come back is not very hard. Providing amazing content is obviously the answer. However, through this post we will share the latest WordPress Plugins that can greatly improve the number of shares and the awesomeness of your blog. Here are the top 10 list of WordPress plugins to increase social media sharing of your articles and blog performance:

1. Digg Digg

Social proof of sharing is one of the most important things in the blog post. From BrightEdge’s research, it has proven to increase Social sharing by up to 7 times if included.

Digg Digg makes it super easy to add a floating share bar to your blog post, just like Mashable for example. You can also choose to add buttons either before or after your posts with the plugin.

Unique feature: Digg Digg also features the latest sharing button options such as Pinterest and Buffer.

2. Hello Bar

It adds a simple line above your articles that you can fill with any message you wish. The plugin is used and trusted by some of the biggest bloggers out there, plus it also offers some great customization options, to be either displayed at the top of your page or at the bottom.

Unique feature: What is most impressive about Hello Bar is the analytics options, allowing you to track exactly how many clicks you are getting on your promotions.

3. WP Touch

WP Touch is a nice plugin to have your blog optimized for the millions of iPhone, Android and other Smartphone users. Within a split second of installing this plugin, anyone arriving at your blog from a mobile phone will have a beautifully formatted site in front of them. It gives you some great customization options so you can truncate titles, hide excerpts and other things that are a pain to get working on your mobile normally.

Unique feature: WP Touch has advertising options built in right into the plugin, so you can capitalize more on mobile traffic.

4. Sexy Bookmarks

An awesome plugin solution to add a ton of different social bookmarking buttons to your blog is Sexy Bookmarks by Shareaholic. Especially if you are looking for a plugin that covers some not so well known buttons, this one will be providing them for you.

The plugin also comes with the option to be installed for a great number of other blogging platforms such as Tumblr or as a stand-alone for any website. It is overall a more solid solution for your blog.

Unique feature: The plugin enables a customization option to add a small line of text, that adds that extra amount of personalization to your blog.

5. W3 Total Cache

With W3 Total Cache, you have one of the most powerful caching plugins out there, that will increase the loading time of your blog up to 10 times. It will cache each and every element of your site and readers will be able to read your posts in a split second.

Unique feature: The ability to individually turn on or off object caching, database caching and other options so performance is absolutely optimized.

6. The Slide

There have been many attempts of products that aim to keep readers on your site after they have read one of your articles. The Slide is a simple plugin that slides into your page, halfway through an article, just like the New York Times has for example. The article suggested is not just a random article. The Slide uses a sophisticated algorithm to pick the most relevant and related content for your readers.

Unique feature: An amazing part is that the Slide also allows you to place sharing buttons right on the widget and get more social traffic for your blog.

7. Twitter Follow Button and Facebook Subscribe Buttons

Of course, strictly no WordPress plugins, the Twitter follow button and Facebook subscribe button are two of the most indispensable things for bloggers. Although mentioning the two buttons is quite an obvious tip for many, as they are quite well known, there are still a lot of blogs, who don’t make use of them. Both can easily be implemented by copy and pasting the code snippet into a sidebar text widget on your blog.

Unique feature: The process of following or subscribing is so seamless and doesn’t cause the reader to leave the page.

8. All in One SEO Pack

Although there exists a ton of great SEO solution out there, one of the most reliable and well maintained plugins is the “All in one SEO Pack”. Especially if you aren’t too familiar with any SEO tactics, this plugin makes it dead simple to understand the most important ones.

The plugin automatically generates Meta tags, optimizes your post titles for search engines and helps you to detect and avoid duplicate content. Even if you have very little SEO knowledge, this plugin will be of great help for you.

Unique feature: A goodie to mention of this plugin is that it enables you to manually include meta tags (title, description and keywords) for each page and post on your site.

9. Social Metrics

Another handy solution every blogger should know about is a plugin called Social Metrics. It gives you a slick dashboard inside your WordPress interface, and allows you to track and compare how well each of your post performances on Social Media. By being able to track each of your posts in comparison to each other, you could focus on improving your content’s quality. It is also interesting to see that some posts perform better on different social networks.

Unique feature: There is no setup involved for you. You can start tracking seconds after you install the plugin.

10. Social Media Widget

A lot of the times, you might want to display larger amounts of your different Social Media profiles, especially as Pinterest and others are being added to the mix and official buttons aren’t available yet. With the super easy to handle Social Media widget, you will be able to do exactly that and display any Social Networking profile you can think of.

Unique feature: What is super handy with this plugin, is that you are even able to create your own icons of Social Media accounts and personalize the look and feel much more.

Thirty Useful Tips to Promote Your Blog (Infographic)

This infographic contains some useful tips on promoting your blog articles once you have published them. Some tips are obvious, such as submitting posts to social sites, but you should find some new ways to promote your content.


Blog: Your Key to Search Engine Optimisation


using blog to boost your SEO

Many companies believe that they can boost their websites’ SEO and then won’t need to do anything further to obtain and keep good rankings. However, these companies will likely be disappointed as Google has incorporated freshness and social media buzz into its algorithm. It means fresh content and daily updates are essential for getting high SERP. And blogging provides an effective format for this purpose.

Google’s obsession with human-generated contents may indicate the relative popularity leads directly to various types of social media interactions in the form of commenting, retweeting, reposting, sharing, emailing links, votes, likes, check-ins, pressing play on videos, and more. All of these things are types of user interactions that Google could potentially quantify for ranking determinations.

The Importance of Interaction

Very simply, all of these things boil down to one broad definition: interaction.

Since the interactions of users in relation to your site, your business, your location and your content are all things that may now affect your rankings, you need to come up with ways to increase the number of interactions. You can’t do that with a set-it-and-leave-it site. The question is, how do you do that?

Blogging is Important

Google appears to give an unusual degree of ranking value to blogs, even when they’re fresh out of the box. Sites that are based on a blog as a content management platform can often enjoy natural page rankings more rapidly than non-blog sites. This natural ranking advantage seems to happen even before the blog has properly developed an audience, and it goes to show that a number of blog characteristics lend some search optimization — the on-page construction including titles, headlines and content text, the keyword-based URLs, categories and tags. So, just implementing a blog lends a few advantages, but you must actively post to the blog to get the potential to fully deliver.

Posting on your blog can get you in Google’s regular keyword search results as well as into blog search results. So, your blogging activity could result in a bit more exposure than merely posting a webpage. RSS feeds for blogs allow your posts to be syndicated out to other sites, apps, and feed readers.

The act of blogging is dynamic by its very nature. Blogging tends to invite interaction — blogs often allow users to comment, and other bloggers can comment about your posts from their own blogs, too. Pages in blog format also lend themselves to being shared more frequently as well, as readers will email posts to friends and add your blog post links to their own social media sites, if the content is interesting.

What’s cool is that your blog posts provide fuel for your social media presence on multiple other sites as well. Each time you publish a post, you should also post the link to it on your various social media accounts such as Twitter, Facebook, and Google+. If you’re posting a photo, you can also post it with a link back to your blog post on Flickr and Pinterest. If you post a video on YouTube, embed it into a post on your blog as well.

As you consistently broadcast your activities across multiple platforms, you have the opportunity to engage with the unique audiences at each place. Ideally, you should work to develop your followers at each of the places you are broadcasting. But, even if you don’t have time to do that, simply broadcasting is beneficial since it helps to maintain buzz related to your business, keeping you fresh in the eyes of the algorithm.

Seven Blogging Tips for Social Media Effectiveness

Here are seven highlights of effective social media optimization via blogging.

  • Use WordPress for your blog platform. No other blog platform comes close to the optimizations that are native to WordPress, fresh out of the box.
  • Optimize for SEO. Make sure your blog is optimized for search engines at inception. While WordPress will likely be fairly optimal with the default install, there are numerous small tweaks you can do to fine-tune your advantages
  • Post Twitter and Facebook links to your blog posts. And, when you do, use optimal URL shorteners — they’re not all alike.
  • Automate where appropriate. There are a number of software services out there to help you in distributing your links to posts to your various social media accounts. Using these effectively can save on manual updating grunt-work.
  • Consider expert help. Companies often do a poor job of the initial setup of their social media profiles. Consider hiring an expert for some short-time work in setting up your profiles. Professionals can help you establish a stronger and faster presence.
  • Post on your blog regularly and frequently. Blogs that have frequent posts work far more effectively at gaining traction and influencing rankings. Don’t just copy your content from somewhere else, though. Google considers scraper blogs to be its enemy. Not sure what to post on a frequent basis? Again, consider hiring professionals to help you produce original content.
  • Monitor analytics. Check your performance with various analytics packages to see how you’re growing your influence. Google Analytics can tell you how many clicks you may get from your social activities, while services like Klout can help quantify your influence.


Your online presence is being assessed more as an interlocking, holistic entity that can be made up of multiple parts. Your blog should be the heart of it. The sooner you adopt consistent blogging activities, the sooner you’ll unlock your optimal web rankings.

60 Blogs and people you should follow

If you want to better understand social media and how to connect more effectively in today’s networked marketplace…if you genuinely are interested in becoming a smarter marketer and influencer, then you must check out all of the featured experts, speakers and thought leaders individually.

You won’t be disappointed.

These digitally savvy men and women have got plenty to offer. Collectively they’re generous with their knowledge and regularly and openly share thoughts, opinions and ideas through their respective blogs, books, videos and podcasts.

Here are all the links – you have no excuses.

  1. David Meerman Scott – author, The New Rules of Marketing & PR
  2. Anne Holland – Which Test Won
  3. Mike Volpe – VP of inbound marketing, HubSpot
  4. Michael Port – author, Book Yourself Solid
  5. Liz Strauss –
  6. Robert Scoble – veteran blogger, Scobleizer
  7. Carol Roth – business strategist
  8. Scott Porad – Cheezburger Network
  9. Joe Pulizzi – Junta42 & Content Marketing Institute
  10. Laurel Touby –
  11. Hugh MacLeod – cartoonist, GapingVoid
  12. Chris Guillebeau – The Art of Non-Conformity
  13. Laura Roeder – social media marketing expert
  14. Michael Margolis –
  15. Dave Navarro –
  16. Loren Feldman – 1938 Media
  17. Ann Handley – MarketingProfs
  18. Jim Kukral – author, This Book Will Make You Money
  19. Joselin Mane – internet marketing consultant
  20. John Jantsch – Duct Tape Marketing
  21. Marshall Kirkpatrick –
  22. Shama Kabani – author, The Zen of Social Media Marketing
  23. Terry Starbucker – SOBcon
  24. Johnny B. Truant – blogger/entrepreneur
  25. Jason Falls – PR & social media expert
  26. Robbin Phillips – Brains on Fire
  27. Yaro Starak –
  28. Michael Stelzner –
  29. Erica O’Grady –
  30. Gary Vaynerchuk – Wine Library TV, author of Crush It
  31. Nathan Hangen – blogger + digital entrepreneur
  32. Danielle LaPorte – strategic business adviser
  33. Guy Kawasaki – author, entrepreneur, venture capitalist
  34. David Bullock – profit engineer
  35. Vanessa Fox – author, Marketing in the Age of Google
  36. Lewis Howes – author, speaker, entrepreneur
  37. Valeria Maltoni – Conversation Agent
  38. Sergio Balegno – research director, Marketing Sherpa
  39. Hank Wasiak – communications thinker, author, entrepreneur
  40. Mitch Joel – blogger/author/podcaster, Six Pixels of Separation
  41. Tamsen McMahon – communications + branding strategist
  42. Justin Levy – author, Facebook Marketing
  43. Chris Garrett – professional blogger + new media consultant
  44. Cathy Brooks – founder, Other Than That
  45. Todd Defren – blogger + principal, SHIFT Communications
  46. Brian Clark –
  47. Scott Belsky – founder/CEO,
  48. Wendy Piersall – new media entrepreneur + speaker
  49. Mark Silver – founder, Heart of Business
  50. Dan Schawbel – personal branding expert
  51. Shashi Bellamkonda – social media  swami, Network Solutions
  52. Gretchen Rubin – author, The Happiness Project
  53. Muhammad Saleem – social media consultant
  54. Aaron Kahlow – CEO,
  55. Alexandra Levit – career + workplace author/speaker
  56. Steve Woodruff – social media marketer + networker
  57. David Siteman Garlan – founder, The Rise to the Top
  58. Amber Naslund – communications + business strategist
  59. Julien Smith – consultant + co-author, Trust Agents
  60. Brian Solis – new media thought leader + author, Engage


Using Long Tail and Short Tail Keywords when Blogging

When writing your posts around predetermined keywords and phrases, remember to use long-tail keywords for better search traffic to your website or post. For example, on a post about IT content relating to “Data Recovery,” instead of using “Data Recovery” for the title of the post, since you have an opportunity to use a valuable local search phrase in a title and file name, “Oklahoma Computer Data Recovery” would be ideal and more likely to become a search term by a consumer than the shorter keyword. This is easier to do in the title (or name) of your blog post than in the body content, obviously, because it doesn’t require any sentence or grammar / structure rewriting.

If I’ve lost you already, check out these helpful outside sources on their definitions for long-tail and short-tail keywords:

When you think about it, when you are doing a local search for let’s say a local lawncare company in Tulsa, you may type in Tulsa LawnCare, Tulsa Lawncare Company, Tulsa Lawn Maintenance, Tulsa Weed Control Service, etc. You wouldn’t just type in Lawncare, because it would display national results, and that doesn’t help you when you are looking for a lawncare company to serviceyour lawn.

However, if you are looking for a web design company to develop a website for your company, as a business owner, if it doesn’t matter to you where the web design company is located, you could just search for web design company,web designer, web design firm, etc., because it would be okay to display and view some national results. Yet, if you are looking for a local service provider for your new company website, you need a long tail keyword such as Tulsa web design company or Tulsa website design firm.

This concept about how searches will be displayed using long tail and short tail keywords needs to be in the front of your mind when you are developing content / writing copy for a web page or blog post. If the company website you’re working on provides a local service and your market is the local Tulsa market, then all of your content on the web page or blog entry needs to containlongtail keywords such asTulsa computer PC sales,computer network design company Tulsa, etc. You would NOT want to use “PC sales” as a tag or keyword on a blog or web page, nor would you want to use “network design company.” The terms are simply too broad and the search results would be in the millions.

Thinking ahead and staying a step ahead of your potential website visitors will mean making search easier for them, and more website conversions for you! Remember: content is king, but optimized content is the conquering king. Yes that’s corny and I just made it up.