5 Essential Elements Of A Great Brand (SlideShare Presentation)

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Great brands have similar characteristics among themselves that distinguish them from the ‘ordinary’ ones.
However, becoming a great brand is not an easy task. You will need a lot of effort and dedication. In today’s post, we present an interesting SlideShare presentation on ‘What Makes A Great Brand’. While many startups and business owners might argue … Continue reading “5 Essential Elements Of A Great Brand (SlideShare Presentation)”

Increasing Brand Recognition via Market Segmentation

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Brand Advocates and Social Media

Do social media and brand advocacy sound like strange bedfellows? In fact, they’re not. Being social involves engaging with customers across a huge number of channels — using which networks your customers favor. Social proof causes people to find a third-party independent advocate much more credible than an official company representative. That’s … Continue reading “Increasing Brand Recognition via Market Segmentation”