Sometimes even the simplest concepts make the biggest and best impacts on people. If you’ve decided to take on a commercial printing campaign to market your business or organization, your design can make or break the campaigns overall success. But finding that perfect concept can be incredibly challenging. Luckily, when you aim for small concepts, you don’t have to be a creative genius. Think about something catchy, simple and easy to process. Some people make the mistake of taking on huge, thematic concepts for their large format printing displays, and they end up being flops. The truth is, you’re fighting for your target audiences attention. They aren’t waiting around to see what you’re going to next, and they surely don’t have time it sit and analyze what you’re tyring to say with your campaign–you have to put it right under their nose. Think of something small, witty, simple and easy to convey in a design. Sometimes, when you think of a simple concept, you’re able to have a lot more creative freedom with the design, and could very well end up with something that consumers love and respond to.
Putting out a print project quickly can sometimes be a necessity, but if you don’t follow certain steps correctly you could end up with less-than ideal results. Here are two crucial tips to remember when you are sending out a design to a commercial printer to be finalized and printed out. 1) Although it seems like the likely solution, don’t submit the print design files as PDFs. This is because Adobe will set the control defaults for web presentation and not for printing to paper. Instead use a program like Photoshop, Quark, CorelDraw, etc. to ensure proper print controls. When in doubt ask your commercial printer what they recommend you do. 2) Don’t take the design close the edge of the paper. When the content runs close to the edge of the paper, there is a chance that the ink won’t cover the full sheet of paper and parts of the page will be poorly printed or misprinted. The area that is not printed on or the edges, is called the “bleed”. Bleeding is the process by which the ink is deliberately run of the edge of a sheet of paper to ensure full coverage of the content. After the printing process the bleed is trimmed off. This means that you need to print with paper that is larger than your content.
Despite the rise of the Internet, direct mail marketing continues to be one of the most effective ways you can increase the visibility of your business. If a flyer or leaflet is eye-catching and well-designed, a consumer will take notice of it when it falls out of their mailbox. While black and white is a cheap option, it usually pays to go color. Choose a reputable printing company that also offers design and layout services. It can be tempting to design your own flyers, but the result is not always professional. You’ll want to use high resolution graphics (avoid clip art!), corporate colors, clear, easy to understand language, and text in one or two fonts only, preferably. Avoid trying to cram too much information into your direct mail collateral, and ensure that font size is at least 11 point throughout to cater for people with vision difficulties. Be sure to review and sign off on a printed proof before your direct mail goes to print, as colors often look different on screen.