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The Changing State Of Content Marketing (Infographic)

Content marketing is no longer a empty jargon thrown around in the air. It has become a more solid concept in 2013 with brands implementing original and exciting campaigns. However, some of them are still lacking a firm strategy.

Latest research found that more than four in five businesses have already invested in content marketing, with 98% of respondents intending to maintain or increase spending on content marketing in 2014. Visual content is seen as the most effective content type and it is not just limited to video and infographics, but also a mixture of photos, memes, cartoons, and custom graphics. Each medium has different ways to engage with their target audiences. As image-based social media platforms such as Pinterest and Instagram continue to rise in popularity, creative visual content will surely increase the visibility of your business.

Learn more about the changing state of content marketing in the following infographic.

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The Ultimate Guide To Create Visually Appealing Content (Infographic)

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In the era of online marketing, a visually striking content is a must.

Do you want to create content that people can’t wait to share? Are you looking for effective ways to create more fresh content easily and quickly? In this infographic, you’ll discover why visual content is so important, what types of visual content work best in social media, and the best tools and tips for creating visually appealing content.

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Develop Your Content Marketing Strategy In The Right Way (Infographic)

Have you prepared your best content marketing strategy?

Content marketing is one of the fastest growing marketing strategies. Fueled by an increasingly media-rich and capable web technology, your customers are craving for compelling and engaging content. Are you prepared? Will you capture their attention or just simply left behind? Take a look at the following infographic to find out more.

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Four Maturity Levels Of Content Marketing (Infographic)

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Content marketing has become one of the primary needs of every modern business. The question is, how far can you push the boundary?

Experienced marketers understand that fresh and legitimate content is one of the most important ways to engage with both loyal customers and prospects. However, developing and planning the most appropriate assets intended for customer consumption can be challenging (and confusing at times) if there is no solid content marketing strategy in place.

In the following infographic, you will get a quick guide to assessing your business’s content marketing based on its maturity level. Question your competencies and sophistication around areas such as creating buyer personas, editorial calendars, audits and analysis. This is the only way where you can discover solutions that will help you plan the content that will most resonate with your customer base and achieve your business objectives.

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Making The Most Of Videos In Marketing (Infographic)

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One successful viral video can change the course of any company regardless of its size and the product it sells.

Still, marketing executives cannot rely on single viral video only. The overall campaigns must be sustained and engaging to current, perspective customers. You can also increase your video’s number of views by implementing the following tried-and-true ideas into your productions.

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Three Popular Content Formats That Will Skyrocket In 2015

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New content formats rise each year in an attempt to stay fresh in an overcrowded media marketplace.

Big names like Nike, Netflix, and Microsoft took full advantage of interactive stories. NVIDIA released a 10-minute documentary debunking lunar landing conspiracies (while showing off the technology behind their latest graphics processors), and Cisco worked with CNN to produce a documentary series on progressive cities. As for personalised stories, the “robot writers” took it up a notch with their ability to draft personalised content at the speed of 2,000 simple articles per second.

But those three approaches have now blended into the mainstream to the point of being expected. How, then, are brands going to make their stories stand out this year?

So far, three formats are standing out above the rest: branded web series, data-driven infographics, and branded web comics. Let’s take a closer look.

1. Web Series

Despite the time and cost that goes into developing TV series, there’s a good reason why brands are investing in this format: Digital video is on the rise. Just last year, Adobe Digital Index reported there was a 43 percent year-over-year increase in online video starts. And Cisco’s most recent projections show that by 2018, video traffic will make up 79 percent of all consumer Internet traffic.

It’s clear brands are aware of this growing demand in online video. After only a few months of 2015, we’re already seeing interesting takes on the format. Snapchat’s “Literally Can’t Even” is a comedy series with ephemeral episodes that takes advantage of the platform’s unique format. There’s also “Luminaries,” an original documentary series from Uproxx, that is sponsored by Hewlett-Packard and meant to promote the company’s Sprout computer. Even talk shows haven’t been forgotten in the realm of branded web shows, as demonstrated by AARP’s “Technology: It’s a Guy Thing,” hosted by tech evangelist Guy Kawasaki.

In other words, if you feel like your brand could benefit from a short web series, now would be a great time to start. The real test will be if branded shows, like branded movies, can earn serious critical and popular appreciation.

2. Infographics

Over the years, infographics have gone from the easiest path to “going viral” to earning the nickname “infocrapics.” In a 2012 interview, Google’s Matt Cutts even warned of the potential SEO penalties for infographic misuse with the following statement:

“What concerns me is the types of things that people are doing with them. They get far off topic, or the fact checking is really poor. The infographic may be neat, but if the information it’s based on is simply wrong, then it’s misleading people.”

Despite the Internet’s complicated relationship with infographics, their use as a creative medium is finally starting to mature. Rather than regurgitating web-researched stats for their infographics, more brands are packaging original research on their industries, users, and processes into creative graphics. And by collecting and using their own data, these brands are doing more than just publishing pretty charts: They’re producing content and insights their readers won’t find anywhere else.

If most brands push through with these plans, they’ll have the infrastructure to organise and analyse the data they collect more easily. Plus, with the increasing popularity of tools such as Infogram, Tableau Public, and Visual.ly, making interactive data visualisations has never been more accessible and affordable—even for brands on a budget.

3. Comics

It’s time for brands to realise something that our children already knows: comics are awesome. Last year, the Florida Department of Citrus worked with Marvel to produce comics featuring Captain Citrus, a superhero who reminds kids about the importance of nutrition and, as his name implies, orange juice. The comic was distributed digitally and in print, with one million print copies circulated in schools.

The diversity in these examples demonstrates how almost any brand can use comics in some way. You just have to keep in mind that the medium should suit the story and vice-versa—a factor all marketers should consider regardless of the format.

Conclusion

It can be tempting for marketers to just hop on these trends and hope for virality and engagement. But let’s not forget the main reason these formats are gaining popularity: They’re excellent options for presenting a compelling story. Simply adopting the format will not necessarily bring success if the content itself is subpar.

A branded web series that gets it right will have episodes the audience will look forward to seeing week after week, just as they do with their favorite TV shows. The best data-driven interactive infographics will seem more like data journalism, simplifying complex topics for the audience in a way that gives them clear insights. Branded web comics that take full advantage of the medium will be more than just pictures with speech bubbles; they’ll tackle even the most sensitive subjects in just a single panel.

In other words, brands that get why each of these formats work will have a huge advantage over their competitors. Or at least they will until 2016, when there will be a whole new batch of content formats for everyone to play with.

How To Write Great And Engaging Content (Infographic)

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Because great content is the real king.

With large amounts of bad content all over the Internet, having great and engaging content is truly a winning formula to differentiate yourself from the others. Here are three simple tips to produce great content.

1. A Powerful Headline

All content needs a dynamic start and it begins with a powerful headline. It is important to catch your reader’s attention with this technique to hit their curiosity and ask for more about the topic. Your headline is essential for your readers to read your article or blog post until the last word. Remember that your topic should sound interesting and show it with your headline.

2. Keeping The Promise

When you are doing a catchy headline, you are not doing it just to grab your audience’s attention. You are doing it to promise them that you can give them informative and useful content. Fulfill that promise if you want them to return.

3. Easy To Read

Most of online users have a short attention span in engaging with websites. Usually people don’t read, they just scan. Their interest can easily fleet. That is why you should compose web content which is interesting by creating a list. Format your subheadings in bold, bullet, or numbers. Doing so will not only make your post look simple, but easy to understand as well.

Always remember that outstanding writing is not just about your content but how you deliver it. Proper execution of what you want to impart to your readers is a must. For more great tips on content writing, check out the following infographic:

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4 Good Examples Of Click-Worthy Native Advertising Model

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Native ads have been a hot topic over the last couple of years among marketers for good reason.

Native advertising model aims to connect the gap between content marketing and traditional advertising, because advertisers use content they created, design it and promote it in a way that resembles the platform on which the content appears, providing a seamless transition between editorial and advertisement. This can also be cause for concern as the lines between editorial and advertising blur.

Basically, there are six native advertising units. These units include in-feed and paid search units, recommendation widgets, promoted listings, IAB standard ads with “native” elements and custom units. They are easily found throughout the Web, if users know what to look for. However, not all of these ads are click-worthy. Find out what makes a good native ad compelling and worth of a click by checking out four examples of these units below:

1. LovableDoggie

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Native Ad Unit: Promoted Listing
Brand: LovableDoggie
Why it’s Click-Worthy: When searching for “dog shampoo” on Etsy, the e-commerce site turns up more than 600 results. The top three results, however, are all native advertisements. Each one of these ads (including the one from LovableDoggie) are click-worthy not only because they are displayed for a targeted and relevant search, but also because they are the top search results served, which typically results in more clicks for advertisers.

2. JustFab

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Native Ad Unit: Paid Search
Brand: JustFab
Why it’s Click-Worthy: Unlike Zappos and ShoeDazzle, JustFab’s paid search advertisement features a star rating. Ratings are typically seen as a trust symbol by consumers and could be the difference maker when consumers are choosing a search result to click.

3. White Castle

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Native Ad Unit: Custom
Brand: White Castle
Why it’s Click-Worthy: White Castle’s ad is click-worthy because it is featured within a Pandora user’s rotating music carousel. By being neatly positioned next to the song that is currently playing the user experience isn’t interrupted, yet users still have the ability to click on the ad to learn more. Moreover, the ad makes its presence known to users who have Pandora playing in the background because it is accompanied by a brief audio advertisement between songs.

4. GrubHub

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Native Ad Unit: In-Feed
Brand: GrubHub
Why it’s Click-Worthy: GrubHub’s ad is click-worthy because it actually doesn’t look like an ad at all. The ad is essentially content being promoted by GrubHub that is positioned within Buzzfeed’s main content stream on the publisher’s website. Even with the “promoted by” label, users are more compelled to click on this content because it resembles the other content, in both the look (thumbnail image, text size, etc.) and feel (using an editorial-like title) of the other Buzzfeed articles.

The Periodic Table Of Content Marketing (Infographic)

Want to create a new content marketing campaign? Then this periodic table might be useful for you.

There are eight important areas that you need to pay attention:

1. Strategy

The right strategy is the fundamental key to success. Careful planning and focus is essential. You need a clear strategy, mapped to your long-term business goals. If you don’t have one and need some outside guidance, hurry up and find one that suits you and your business.

2. Format

Content comes in many different shapes and sizes. Note that you can use multiple formats for a single piece of content. Do an experiment. Write a blog post to support a visualisation or produce a video and slideshow.

3. Content Type

These are based on the common types of content that work well for our business. Many of them will work well for your brand too. Sometimes you’ll use multiple content types for a single piece of content. You could categorise this periodic table under a few different types.

4. Platform

These are content distribution platforms. You might own some of these (e.g. #59, your website). Others are social networking sites (your own, your network or third parties). All of these help spread the word about your content.

5. Metrics

These help you to measure the performance of your content. For the purposes of brevity, we have largely grouped these metrics together.

6. Goals

All content should support your primary business goals, whether that’s to generate lots of traffic, or to sell more, or to increase brand awareness. Focused content will tick a few of these boxes.

7. Sharing Triggers

This area contains various items that trigger people for sharing content. Think about the emotional drivers behind sharing, and make sure the content you create makes people feel something.

8. Checklist

You might want to review this part periodically. Errors need to be fixed, and all content should be properly optimised (for search, for social, and to support your business goals). Be diligent and you’ll get the best content strategy ever.

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Click here to download the Periodic Table.

2015 Content Marketing Tools: A Complete List

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 A few marketing experts in the Internet business have attempted to put together comprehensive collections of content marketing tools, still each of these attempts to have fallen short in one regard or another.  Some have been limiting in the amount of tools they covered, while others have been comprehensive but have not grouped the tools together in an intuitive manner. In today’s post, we will try to give a rather comprehensive list of useful content marketing tools that you might find useful to support your business. We classify each tool into 32 clear and distinctive categories, so you can go for them directly whenever you need. We’ll start our list with:

1. Website Analytics Tools

  • Webtrends – This digital marketing company offers tools for measuring and optimising digital campaigns. Webtrends offers analytic intelligence including customer intelligence and behavioral segmentation, targeting and scoring, and more.
  • Mixpanel – Instead of measuring pageviews, this analytics tool measures actions such as searches or shares to gain greater insights into user behavior.
  • Woopra – Using real-time stats that can be broken down to an individual-level view, Woopra helps brands tracks visitors across multiple devices and build comprehensive timelines for every user.
  • Kissmetrics – This ecommerce customer intelligence tool person-centric data in real time and ties anonymous activity to known activity once a visitor becomes a customer.
  • Google Analytics – Google’s web analytics tool allows companies to customise reports, measure the impact of social media and mobile on website traffic, and measure conversion rates.
  • Docalytics – Cloud-based platform that allows departments across a company to view documents, review analytics and track leads.
  • Simplereach – By collecting real-time data, this tool helps track the impact of digital content and allows users to gain insight into what direction they should take their created content strategy.
  • Parse.ly – This predictive analytics tool empowers publishers to track the performance of authors or topics, capitalise on web trends, promote in-demand content, and tap into the potential of recommended topics.
  • Trial Fire – This visual editor for analytics helps marketers circumvent coding their website in order to put tracking on different pages.

2. Social Media Analytics

  • Curalate – This tool uses data to allow users to discover which images in Pinterest and Instagram are most engaging for their audiences.
  • Social Bakers – View metrics and statistics for Facebook, Twitter, Google Plus, YouTube and LinkedIn.
  • Visible – This social intelligence solution lets users monitor, analyse and engage with topics across social media platforms.
  • CrowdBooster – Track your company’s social media engagement with information about interactions, follower growth and more.
  • Nuvi- Nuvi provides real-time data visualisations that portray social chatter in a way that is easy to understand and show to others.
  • Trendspottr – This tool uses real-time data to identify trending information across social media platforms before these topics become popular.
  • TrackMaven – This tool gathers together information on your competitors from across all social media channels into one platform.
  • Simply Measured – This tool helps users analyse social media posts across nine different platforms by creating comprehensive reports, such as a competitor comparison analysis.
  • Crimson Hexagon – Use Crimson Hexagon to measure the impact of past social media campaigns and improve future campaigns by backing up changes with data.
  • Rival IQ – This analysis tool helps optimise content promotion by reporting on past and competitor performance.
  • Zuum – Get insights into competitor content on social media with this tool that identifies viral content and popular influencers.
  • SumAll – This tool measures your social channels, websites and eCommerce to provide you with a complete look at the success of all online initiatives.
  • IBM Social Analytics – Analyse and predict customer behavior with this tool from IBM, which also allows you to create custom social media campaigns.

3. Web Analytics

  • Quantcast – Users will receive audience insight through geographic and demographic data, in addition to information about interests and related website activity.
  • Alexa – This web traffic tool provides traffic data and global rankings for commercial websites.
  • Compete – Gain insight into the competition by examining what websites and keywords others are using to drive traffic online, compiling lists of the top websites based on a variety of metrics, and tracking online market share by industry.

4. Funnel Analytics

  • Full Circle CRM- A marketing performance management tool that gives Salesforce users insight into their overall marketing impact.
  • Squeeze CMM – Measure the ROI of content with this tool that generates reports and tracks audience activity and interests.

5. SEO Analytics

  • Raven Tools- Report on all marketing campaigns using metrics that pertain to SEO, PPC and social media.
  • SEM Rush – This tool gives users the ability to track keywords across both paid and organic search campaigns.
  • moz – This platform enables users to monitor social media, manage SEO campaigns, and more.
  • BrightEdge – Measure and improve the SEO of your site with this content performance tool.
  • gShift – Gauge your company’s web presence with this analysis tool, then use these insights to improve the discoverability of your brand on search and social.

6. Marketing Automation

  • Pardot – This lead management tool lets marketers and salespeople move prospects through the sales funnel by creating automated targeted messaging that based on prospects’ activity.
  • Genius – Sales and marketing people can collaborate using this online-sales lead tracking software system to send personalised campaigns, see who’s visiting the website or opening emails, and assess prospect interest for follow up.
  • Marketo – This marketing automation tool integrates email, social media, offline events, content, and more, helping sales and marketing teams prioritise prospects based on demographic and behavioral criteria, measure performance of marketing campaigns, and more.
  • Eloqua – The flexible campaign editor offers a whiteboard-like canvas where users can drag and drop elements such as email, segments, actions, and more to create smart marketing campaigns.
  • Act-on – This cloud-based platform helps marketers organise campaigns, integrate marketing into sales and support systems, and measure results.
  • Silverpop – Using this digital marketing platform that unifies marketing automation, email, social media, and mobile, marketers can carry conversations across multiple devices and measure return on relationships.
  • HubSpot – Marketers use this integrated inbound marketing system to create personalisable landing pages, emails, web pages, and more, plus tap into HupSpot’s vast knowledge base around content marketing best practices.
  • Bislr – With this marketing automation tool, users can draw collaborative automated campaigns on a whiteboard, listen to prospect behavior and create database prospects through social media hashtags and keywords.
  • Right On Interactive – This lifecycle marketing automation software uses a Customer Lifecycle Map™ to help their users visualise where their prospects and customers are in their lifecycle/journey with the organisation.

7. Personalisation

  • Monetate – Turn real-time into relevant digital experiences by taking a snapshot of every visitor, creating multivariate tests and rules-based product recommendations, and more.
  • Demandbase – Create targeted, relevant conversations with buyers at every stage, personalise the web experience, segment and analyse companies and more using this B2B marketing tool.
  • 40 Nuggets – Harness marketing automation strategies, audience-analytics, and predictive intelligence to personally engage with and tailor content to each customer.
  • Resonance – This tool retargets content for your audience, and keeps your messaging in front of them, by tracking what your site visitors are viewing and making them aware of more relevant content.
  • Idio – Improve content marketing strategy by examining specific customer interests and increasing the engagement of content.

8. Email Marketing Tools

  • Constant Contact – Design professional-looking emails, grow and manage your email list, and track results. In addition to email, Constant Contact offers tools for social campaigns, online surveys, and more.
  • iContact – Create HTML emails and signup forms, send campaigns to customers inboxes, track email campaigns, and more. iContact also offers social social media marketing tools.
  • Campaign Monitor – Customise your email template, send campaigns, conduct A/B testing, integrate with your blog, and more.
  • Vertical Response – This free tools enables companies to send emails and newsletters that are responsive on all platforms.
  • RapidMail – RapidMail is an email newsletter software that also delivers statistics and insights needed to grow a subscriber base.
  • Emma – This email marketing software offers several different editions, customised for businesses, agencies, non-profits and universities.

9. Sales Enablement

  • Seismic – This tool helps users make sure all of their content is up to date and relevant to create polished presentations and forecasts.
  • Savo – Savo benchmarks users’ sales enablement process against the industry they’re in and has a set of integrated sales enablement tools to accompany an organisation’s existing process.
  • Docurated – This tool helps to create presentations with repurposed content and surfaces users’ most relevant content to be included.
  • Postwire – This solution helps marketers post, edit and share various types of content on their page and manage relevant content for their sales teams in one spot.
  • Qvidian – These sales enablement solutions help businesses reduce the sales team onboarding time and allow these teams to collaborate more efficiently.
  • Jive Software – This software allows teams across a company to collaborate in one workspace to get collateral out the door quickly, stay organised and better enable sales.
  • SalesFusion – Use SalesFusion to align marketing and sales with lead scoring, marketing automation and much more. This tool that was created specifically for mid-sized B2B companies.

10. Social Media Management & Listening

  • Sprinklr – Large global companies use this social media management system to engage with customers, connect with CRM systems, build custom widgets, publish and manage content, and more.
  • Tweetdeck – Track brand mentions and hashtags, manage multiple Twitter accounts, schedule Tweets, and more all in a single Twitter platform.
  • Hootsuite – Manage multiple social media accounts, analyse social media traffic, track brand mentions, collaborate with other team members, and schedule messages and tweets through this social media management tool.
  • Buffer – Add articles, photos, and video, and this social media tool will automatically post the content on your social media accounts throughout the day.
  • Topsy Pro – This tool allows users to track tweets over the last several years, discovering popular topics, trends and experts.
  • Sprout Social- This management tool lets multiple users schedule, publish and analyse social media posts across several platforms.
  • Social Bro – Follow trends on Twitter and capitalise upon them with this fully functioning twitter listening and publishing tool.
  • Salesforce Marketing Cloud – Find and analyse what’s being said about your brand, along with your competitors, with this monitoring tool to find out what customers want, what content is working and how to keep up with the conversation.
  • Social Mention – Social search engine that searches for and analyses real-time aggregated content across 100+ social media platforms.
  • Bottlenose – Users are able to track what’s trending in their industry and get warnings about breaking news stories using advanced topic discovery and NLP (Natural Language Processing).
  • Spredfast – This tool creates company-wide social media collaboration & monitoring and configures social analysis reports.
  • Meltwater Buzz – This social media marketing SaaS combines monitoring & analytics with engagement to give users a complete lifecycle approach to social media community management.
  • Marketwired Resonate – With this platform, users are connected to their industry marketplace in real time through social media and traditional distribution.
  • CisionPoint – PR software that helps users reach their audiences and manage campaigns across traditional, digital and social media.
  • Mr. Social – Schedule and manage social media updates across several platforms with this tool that also suggests posts for your target audience.

11. Social Media

  • Twitter – With over half a billion registered users, Twitter lets users post messages of up to 140 characters, share photos and videos, create custom lists, send direct messages, and more.
  • Facebook – This social media platform has over a billion users and lets users connect with friends, share links, photos, videos, and events, join groups, and more.
  • Pinterest – Pinterest users share and tag images and videos on customisable boards, follow brands and individuals, “repin” images, and more. Pinterest has nearly 50 million users.
  • LinkedIn – A business-focused online network that includes features such as sharing links, adding connections, joining groups, writing recommendations, searching for connections by company, industry, skills, and more.
  • Google+ – Google’s social network that allows users to set up hangouts using video chat, create “circles” of people for organising contacts and targeting messaging, and more.
  • Offerpop – Offerpop is a social media platform for businesses to recruit, engage and convert customers.

12. Blogging & CMS

  • Percussion – This streamlined CMS offers editable templates, shared assets, versioning, automatic link management, drag and drop editing, and more, enabling content producers to simplify their content editing and publishing process.
  • Tumblr – Known for its community of content creators and curators and its capabilities for sharing multimedia content, this microblogging platform hosts over 100 million blogs.
  • WordPress – This popular CMS and blogging software lets users create custom themes, add plugins, publish content, moderate comments, and more.
  • Livejournal – With over 63 million journals and communities, Livejournal offers a free, open-source platform for blogging and sharing content.
  • Drupal – This open-source CMS powers millions of websites and applications. Add-on modules and designs let companies or individuals tailor a site to their needs.

13. Distribution/Syndication Tools

  • Brightcove – This provider of cloud content services offers an online video platform for adding custom video players to websites, social media profiles, and mobile destinations.
  • PR Newswire – Distribute news releases to a global media database of more than 700,000 journalists and blogger contacts, monitor traditional and social media, and engage in real time with journalists, bloggers, and other influencers.
  • SlideShare – Upload and share slide presentations, gain insight into who’s viewing your presentations, collect business leads, and more.
  • Cadence9 – This unified solution for managing content marketing lets marketers plan content using an editorial calendar, assign tasks to team members, manage content creation and publishing workflow, and more.
  • Papershare – Cloud-based promotional tool for content marketers that distributes to multiple channels and alerts marketing and sales teams when content is published. Leads are also integrated into salesforce and marketing automation softwares.
  • PixxFly – Automate the distribution and syndication of all your content with this outbound marketing automation solution.

14. Influencer Marketing Tools

  • Traackr – Manage influencer relationships with this tool, which lets users discover influencers, nurture relationships and then demonstrate the impact of these relationships.
  • Little Bird – With this social monitoring tool, users can create lists of peer-validation ranked influencers across social platforms on various topics to stay on top of the conversation in their industry.
  • Onalytica – Onalytica provides influencer marketing software and supporting services to help users identify industry influencers and improve relationships with these influencers.
  • BuzzSumo – This content performance analysis tool can be used to identify the influencers who are creating popular, newsworthy content.
  • Klout – Klout scores social media users’ influence on a 100-point scale and takes into account platforms such as Facebook, Twitter, Instagram, WordPress and LinkedIn.
  • Appinions – This software analyses and reports on industry topics, influencers, and social channels so users can best decide what topic to write about, which influencers to target, and where to distribute content.
  • Exposely – Exposely pairs brands with influencers who are willing to sell advertising space on their social channels and other owned platforms.
  • Tap Influence – This marketplace makes it easy for brands to identify and communicate with social media influencers and collaborate on content creation.
  • Kred – Users can identify social media influencers with Kred, which measures influence based on Twitter and Facebook output.

15. Paid Promotion Tools

  • ContentGain – This widget places links to third-party content on other websites to boost distribution. The original content publisher shares ad revenue with the website sharing the content.
  • Disqus – This discussion platform helps bloggers and website publisher engage readers through the comment section.
  • OneSpot – This tool automatically turns owned or earned content into optimised ads, distributes the content across OneSpot’s ad inventory, retargets users, and monitors results.
  • Gravity – Using algorithms based on users’ reading and sharing history, Gravity enables websites to deliver personalised recommendations.
  • Outbrain.com – This content discovery tool recommends your content to readers of other premium publishers, offering a personalised reader experience and exposing your content to engaged readers.
  • Vocus – This tools scans for prospects looking for companies like yours, suggests relevant social conversations and distributes your press for traffic and search.
  • Taboola – This promotional tool takes your content and places it on publishing websites, targeting it towards your selected audience.
  • nRelate – This platform helps content developers and publishers find an easier path to their target audience and grow their reader-base from their sites or elsewhere on the web.
  • Content Blvd – Connect with brands and publishers to create relevant and rewarding product placements.
  • Vibrant Media – This native advertising tool places content directly within other editorial content and all triggers are user-initiated.
  • issuu- Publish content such as magazines, catalogs, eBooks and more on this free platform.
  • Shareaholic – Implement sharing buttons and advertise content with this all-in-one content amplification platform.
  • Cooperatize – Promote sponsored content with this tool that connects brands with the most popular bloggers and publishers across the internet.
  • Zemanta – This plug-in creates connections between bloggers, content creators, and publishers that publish content on similar topics.

16. Webinar Tools

  • ReadyTalk – This online conferencing tool offers a single interface for web, audio, and video conferencing, as well as the ability to record and share webinars and integrate with mobile conferencing.
  • Webex – Using Cisco’s webinar products, users can host or attend meetings using HD video, share files, and more.
  • BrightTalk – Run interactive live webinars with features including real-time polls, downloads, question and answer, and more.
  • GoToMeeting – This online meeting platform allows users to host unlimited meetings with up to 25 attendees and is supported for Mac, PC, iPhone, iPad, and Android.
  • iMeet – A cloud-based video conferencing platform that allows up to 15 users to talk via webcams.
  • Digital Asset Management
  • Widen – Create, manage, distribute and preserve content with this digital asset management system.
  • WebDAM – This tool gives enterprise customers the ability to store, organise, find, retrieve and share digital files.
  • Canto – Canto simplifies the management of all digital assets within a company, creating smarter workflow processes and organisation opportunities.
  • Razuna- This tool stores, shares, secures and indexes digital files and then makes them available in a search tool.
  • Adobe Experience Manager – Companies can create, manage, and optimise digital customer experiences across a number of channels including web, mobile apps and sites, as well as social communities.
  • IntelligenceBank – IntelligenceBank offers four different asset management apps based on your business size and specific needs, providing features such as file storage and risk and compliance.

17. Content Audit Tools

  • Content Insight – Develop a content inventory with this auditing tool that provides you with a summary all existing content.
  • MarketMuse – Allow MarketMuse to crawl your site and identify gaps in content, find prominent keywords and determine how your site stacks up against competitors.

18. Sources for Content Creation

  • Scripted – Subcontract writing projects to an online writing team through this online platform, which also offers copyediting and the ability to request pitches from writers.
  • Textbroker – Assign writing projects including SEO and website localisation through this online platform.
  • Skyword – This content production system allows companies to optimise manage and pay writers, use an SEO scorecard to optimise content, and more.
  • Brafton – Using its in-house search engine optimisation and social media marketing expertise, this online news and content agency creates news content, videos, infographics, and other items for businesses.
  • Zerys – This project management tool and content marketplace allows businesses to locate professional freelance writers, assign and review content, export or auto-publish content, and more.
  • Contently – Find and collaborate with high-quality freelance writers, manage payments and assignments, and more using this online platform for content marketing.
  • Copify – Platform that helps users looking to outsource content creation. Marketers can find qualified copywriters by providing details such as topic and format.

19. Content Curation Tools

  • Curata – Easily find, organise & share relevant content for your business to position your brand as an industry thought leader, increase brand visibility and generate leads.
  • Scribit – Search and browse for articles and videos, share content, and track conversions using this content curation platform.
  • Magnify – This fully customisable platform allows publishers and brands curate and share online videos.

20. Content Optimisation Tools

  • InboundWriter – Monitor topics, gain insights into what makes readers tick, boost content popularity, and more using this tool designed for writers and content marketers.
  • Scribe – Created by the people behind Copyblogger Media, Scribe helps content creators identify topics that are relevant to the intended audience, measure social media engagement around content, and more.
  • Wordy – This tool pairs professional content editors with users to edit, proof and optimise various forms of written content.
  • Atomic Reach – This content scoring system analyses content based on quality and relevance for specific audience segments such as “Specialist” or “Academic.”

21. Localisation

  • CloudWords – This translation management tool allows you to localise content by uploading it to a system and then selecting a vendor to translate it.
  • SmartLing- Speak to customers in their native language with this tool that automates the translation process by connecting content producers with translation professionals.
  • Translationcloud.net – This is a hub for hiring professionals who translate content to a variety of languages.
  • Phrase App – Translate content that is stored on websites, mobile and desktop applications with this translation management software.
  • Crowd in – Manage the localisation workflow process with this software that helps control the process, but also provides tools for translators to work more efficiently.
  • OneSky – Translate apps or websites into 47 different languages with this translation service platform.

22. Content Enrichment Tools

  • Storify – Collect social media mentions on a chosen topic, trend, or event and curate the best social media elements in one place.
  • Silk – Use your company’s data to create structured web pages that automatically draw connections between facts, data, and more.
  • Graphicly – Authors and publishers use this online tool to convert content for digital distribution and collect insights on reader behavior.
  • AcroLinx- Make all content consistent with this tool that analyses each writer’s content for tone of voice, style, SEO and more to ensure it aligns with a predetermined company standard.

23. Writing Tools

  • Byword – This text editor, which works across desktops, iPads and iPhones, allows users to compose text with keyboard shortcuts, word counters and more.
  • Hemingway – Hemingway brings clarity to your writing by identifying common mistakes in sentences such as illogical structure, grammatical errors and overuse of adverbs.
  • Evernote – Manage notes, ideas and sketches to create better, more organised writing with this workspace app that syncs across all your devices.
  • Ulysses – This text editing app lets users focus on writing by providing the regular features of a word processor without cluttering up the screen.
  • Quabel – Use Quabel to write distraction-free in full-screen mode and also keep track of word count and estimated time it would take someone to read the piece.
  • Google Docs – Use Google’s online word processor to write, track changes and collaborate with other users.

24. Content Collaboration Tools

  • Compendium – Plan your content using Compendium’s calendar-based tool, create efficiently placed content across multiple channels, and track the effectiveness of each piece of content.
  • Divvy – This platform combines web-based calendars, content management and online collaboration to help global content teams plan, schedule and produce any type of content across an organisation.
  • GatherContent – Organise and streamline your website content using drag and drop features, create content guidelines, collaborate with a content team, and export content using this online collaboration tool.
  • Google Drive – Create, store, and share including spreadsheets, text documents, drawings, forms, and presentations.
  • Kapost – This content marketing platform allows marketers to collaborate, distribute, and analyse all content types within a single platform.
  • SocialCast – This collaboration tool organises workflow into a single location accessible from anywhere on any device.
  • Marketing-AI – In this platform users are able to collaborate with team members in a calendar, build a content strategy using a framework and promote published content & measure its impact.
  • Curata – Easily find, organise & share relevant content for your business to position your brand as an industry thought leader, increase brand visibility and generate leads.
  • Beegit – Use Beegit to organise your content marketing workflow across teams and departments. This all-in-one collaboration tool monitors activity, approval, communications and images.
  • Brightpod – This project management tool is made specifically for digital marketing activities, monitoring project status, task assignment and more.
  • Contentful – This cloud-based software allows for live collaboration, image uploading and a publishing tool that optimizes content for any device.
  • Content Launch – Content Launch was designed specifically for small and medium sized businesses and helps manage workflow and distributes content with one click.
  • Contentivo – This management system is great for collaborating across teams by allowing team members to give feedback, track versions and eventually publish and analyse content.

25. Conversion Optimisation Tools

  • SumoMe – Add a variety of pop-up and opt-in forms to your website to generate leads and grow your subscriber base.
  • Pippity – Use Pippity to create pop-up subscription forms for your site, customise when these forms appear and experiment with A/B testing.
  • BrightInfo – Assess the conversion rate of your existing website and create more opportunities for conversion with a variety of opt-in form placements.
  • Convert – Using A/B testing, this tool helps users learn the content preferences of their website visitors and optimise their site to increase conversions.
  • Optimizely – Use this tool to track and analyse all conversion opportunities on your site and make appropriate improvements and changes.

26. Graphic Creation Tools

  • Easelly – Using a theme-based approach to creating infographics and visualisations this online tool, lets users drag and drop art into a theme to create shareable graphics.
  • Visual.ly – Browse infographics and data visualisations and create your own to drive traffic to your brand’s website and amplify your social media presence.
  • Adobe Creative Cloud – Sync and organise your creative assets across multiple devices, track comments, build and publish websites, apps, and more.
  • Youzign – Create nine different types of graphics, from infographics to flyers, with this free, online graphic design tool.
  • Pixlr – Edit and create photos for your website and ensure they are optimised for various devices.
  • Canva – Create graphics for your blog, social channels, website and much more with this online image creation tool that also comes with a stock photo library.
  • infogr.am – This tools helps users create interactive infographics. Users can edit data, download infographics and share & embed them.
  • Piktochart – This tool provides infographic templates for users and helps them create and share compelling content.

27. Video Creation Tools

  • KnowledgeVision – Turn presentations and web content into an integrated, interactive online video experience that doesn’t require special software or app downloads.
  • Brainshark – Sync up marketing and sales people using a systematic, coordinated approach in this content-centric sales platform.
  • Camtasia – Helps users create high quality videos without prior experience. This tool records on-screen activity and also allows users to import from HD devices to edit and share video content
  • Jing – This free tool helps users share images and record videos from their screens. Users are able to quickly share this media to email, social and other various platforms.

28. Presentation Tools

  • Prezi – This presentation tool helps users organise and share ideas by creating visualisations.

29. eBook Creation Tools

  • Lookbook HQ – Using your most relevant, compelling content, this tool compiles all the information you want to display to customers into a visually appealing lookbook that can be embedded or shared.
  • Uberflip – This tool pulls all of your content; articles, social channels, videos, into a single centralised content hub.
  • Zmags – This platform helps e-commerce users create and share online catalogs, lookbooks, magazines, etc. to increase consumer engagement.

30. Audio Creation Tools

  • Audacity – Record, edit and publish podcasts and interviews with this free software.
  • Podbean – Share and create podcasts with this tool that also lets you sell podcasts with no transaction fee.
  • ePodcast Creator – Control and customise every step of the podcast creation process with a full editing studio that creates a professional sound.

31. Interactive Content Tools

  • Wheeldo – Use Wheeldo to create lead-generating quizzes for your website, email list or social channels.
  • SnapApp – This content marketing platform helps users create interactive content that runs across all platforms and is customised for each device.
  • ion Interactive – This software transforms existing content into interactive content, such as lookbooks, calculators, infographics and more.
  • Qzzr – With Qzzr, users can create quizzes to embed on websites, share on social media and eventually generate leads.
  • Contest Factory – Create surveys, questionnaires, sweepstakes and more with this software and service provider.
  • StatSilk – Statsilk is a visualisation software that enables users to make interactive maps and other types of visualizations.
  • Votigo – Build content, sweepstakes and other interactive elements across social platforms with this social marketing management tool.

32. Other

  • list.ly – This tool allows users to create lists, share them, add them to other pieces of content (such as blogs) and enable crowd-sourcing for continuous list building.