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7 Best Content Discovery Sources To Fullfil Your Marketing Needs

content-discovery

Content discovery can become frighteningly complex if you are solely trying to find the right article or video you know your audience will appreciate sharing with them.

In fact, latest studies reveal this is the biggest time-consuming task for most content curation efforts. In today’s post, The Website Marketing Group will try to list the best content discovery sources you can use to elevate the quality of your articles and videos you want to share on your timeline. These sources include:

  1. Scoop.it
  2. Feedly
  3. Buzzsumo
  4. NewsLetters
  5. LinkedIn Pulse
  6. Google+ Stream
  7. Buffer Suggestion Tool

Each of these content discovery sources provide unique high quality content that you can add to your marketing automation system and share on the social web to various popular social media sites, including Facebook, LinkedIn, Twitter and Google+.

Let’s start the list with:

1. Scoop.it

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Scoop.it let’s you discover, curate and publish great content to get visibility online. Millions of professionals use Scoop.it to discover, curate and publish great content to develop their visibility online, demonstrate thought leadership, generate leads and educate their audience.

Scoop.it’s suggestion engine retrieves content based on the targeted keyword phrases you enter into its discovery engine. Later, it shows you how many social shares (in aggregate) the content has received to date and breaks them down by social network (Facebook, Twitter, LinkedIn and Google Plus).

2. Feedly

Feedly bills itself as a single place to read your favorite newspapers, magazines and Blogs. If you’re still starting your morning with a zigzag through a standard set of Web sites, you’re wasting time. feedly is what you needly! ~ New York Times

Feedly let you search for articles, videos, decks and podcasts by keyword phrase and filter them by popularity. It serves virtually any shares. Hot is 20+ shares, while On Fire is 100+ shares. You can also filter by Author, Title, or anywhere in the body of the article. You can limit your search to within your Feedly rss feeds or outside of Feedly anywhere on the worldwide web.

3. BuzzSumo

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BuzzSumo takes content discovery to a new level using social search. There is no shortage of content on the web, the key is filtering out the content that resonates with audiences, the content that is currently trending and the content about to trend. A BuzzSumo search will find most shared content across all the main social networks. Not only that, but it will reveal other content from a specific author or a domain, so you can identify content influencers by competitive domain and authorship.

4. NewsLetters

All the big names in Internet marketing worth their weight in salt subscribes to newsletters to learn from the best and keep abreast of changes and advancements in marketing trends and techniques. You can subscribe to dozens of educative Internet marketing newsletters, so you can become a better marketers. One of the best newsletter for aspiring marketers is Anna Hoffman. She calls it her Weekly Marketing Skinny and comes every Saturday. It’s full of her latest and greatest posts, plus what happening in the market place.

5. LinkedIn Pulse

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LinkedIn Pulse is the publishing arm of our beloved LinkedIn social network. If you’re lucky enough to get your article featured on Pulse, you likely to get tens of thousands of views in the process.

6. Google+ Stream

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Google+ might not be the biggest social network out there, but 500 million is a big number anyway you look at it. In much the same way LinkedIn is the preferred social network for B2B marketers, Google+ is the place to be if you’re on the hunt for the latest in social media marketing, SEO and content marketing.

7. Buffer Suggestion Tool

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Previously, Buffer would only suggest content from their Buffer Picks category. They have now unlocked suggestions for five new categories: Marketing, Inspiration, Business & Startups, Lifehacking, & Design. The tool will only suggest posts for Twitter, Google Plus, and Linkedin, but not Facebook.

How To Write An Amazing Headline That Will Deliver The Best Result (Infographic)

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Writing a good, crowd-boosting headline is not as simple as you might think. It involves the art of arranging, correcting and selecting the quality and the type of words that suitable with the content.

In the infographic below, you will learn that headlines containing negative superlatives (like “never,” “worst,” and “no one”) perform 30% better than those with positive adjectives (like “best,” “always,” and “greatest”). The power of the hate read, it seems, is alive and well. Still, even if you don’t want to cynically cater to reader’s dark sides, you should at least take the time to brainstorm a variety of options. After all, the aggravation is worth it if you want people to actually read the story you put so much effort into.

80% of people exposed to your headline will read it, but only 20% will click through. In fact, a good headline can be the difference between 1,000 or 1,000,000 people reading your story.

With roughly two million blog posts, 300 billion emails, and over 800 hours of video published online each day, a good headline isn’t just a luxury—it’s a necessity. For more on tricking out your headlines, take a closer look at the infographic below.

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22 Content Creation Ideas To Avoid Writer’s Block (Infographic)

Great content ideas are not always to come by. Even professional writers find themselves stuck, yet they still turn out excellent content on a regular basis.

So what’s the secret? There are numerous ways to keep yourself motivated to come up with a new fresh idea everyday. From content curation to relax yourself, the following infographic describes 22 ideas to create compelling content when you are in the middle of writer’s block.

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The Changing State Of Content Marketing (Infographic)

Content marketing is no longer a empty jargon thrown around in the air. It has become a more solid concept in 2013 with brands implementing original and exciting campaigns. However, some of them are still lacking a firm strategy.

Latest research found that more than four in five businesses have already invested in content marketing, with 98% of respondents intending to maintain or increase spending on content marketing in 2014. Visual content is seen as the most effective content type and it is not just limited to video and infographics, but also a mixture of photos, memes, cartoons, and custom graphics. Each medium has different ways to engage with their target audiences. As image-based social media platforms such as Pinterest and Instagram continue to rise in popularity, creative visual content will surely increase the visibility of your business.

Learn more about the changing state of content marketing in the following infographic.

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The Ultimate Guide To Create Visually Appealing Content (Infographic)

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In the era of online marketing, a visually striking content is a must.

Do you want to create content that people can’t wait to share? Are you looking for effective ways to create more fresh content easily and quickly? In this infographic, you’ll discover why visual content is so important, what types of visual content work best in social media, and the best tools and tips for creating visually appealing content.

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Develop Your Content Marketing Strategy In The Right Way (Infographic)

Have you prepared your best content marketing strategy?

Content marketing is one of the fastest growing marketing strategies. Fueled by an increasingly media-rich and capable web technology, your customers are craving for compelling and engaging content. Are you prepared? Will you capture their attention or just simply left behind? Take a look at the following infographic to find out more.

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Four Maturity Levels Of Content Marketing (Infographic)

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Content marketing has become one of the primary needs of every modern business. The question is, how far can you push the boundary?

Experienced marketers understand that fresh and legitimate content is one of the most important ways to engage with both loyal customers and prospects. However, developing and planning the most appropriate assets intended for customer consumption can be challenging (and confusing at times) if there is no solid content marketing strategy in place.

In the following infographic, you will get a quick guide to assessing your business’s content marketing based on its maturity level. Question your competencies and sophistication around areas such as creating buyer personas, editorial calendars, audits and analysis. This is the only way where you can discover solutions that will help you plan the content that will most resonate with your customer base and achieve your business objectives.

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Making The Most Of Videos In Marketing (Infographic)

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One successful viral video can change the course of any company regardless of its size and the product it sells.

Still, marketing executives cannot rely on single viral video only. The overall campaigns must be sustained and engaging to current, perspective customers. You can also increase your video’s number of views by implementing the following tried-and-true ideas into your productions.

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Three Popular Content Formats That Will Skyrocket In 2015

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New content formats rise each year in an attempt to stay fresh in an overcrowded media marketplace.

Big names like Nike, Netflix, and Microsoft took full advantage of interactive stories. NVIDIA released a 10-minute documentary debunking lunar landing conspiracies (while showing off the technology behind their latest graphics processors), and Cisco worked with CNN to produce a documentary series on progressive cities. As for personalised stories, the “robot writers” took it up a notch with their ability to draft personalised content at the speed of 2,000 simple articles per second.

But those three approaches have now blended into the mainstream to the point of being expected. How, then, are brands going to make their stories stand out this year?

So far, three formats are standing out above the rest: branded web series, data-driven infographics, and branded web comics. Let’s take a closer look.

1. Web Series

Despite the time and cost that goes into developing TV series, there’s a good reason why brands are investing in this format: Digital video is on the rise. Just last year, Adobe Digital Index reported there was a 43 percent year-over-year increase in online video starts. And Cisco’s most recent projections show that by 2018, video traffic will make up 79 percent of all consumer Internet traffic.

It’s clear brands are aware of this growing demand in online video. After only a few months of 2015, we’re already seeing interesting takes on the format. Snapchat’s “Literally Can’t Even” is a comedy series with ephemeral episodes that takes advantage of the platform’s unique format. There’s also “Luminaries,” an original documentary series from Uproxx, that is sponsored by Hewlett-Packard and meant to promote the company’s Sprout computer. Even talk shows haven’t been forgotten in the realm of branded web shows, as demonstrated by AARP’s “Technology: It’s a Guy Thing,” hosted by tech evangelist Guy Kawasaki.

In other words, if you feel like your brand could benefit from a short web series, now would be a great time to start. The real test will be if branded shows, like branded movies, can earn serious critical and popular appreciation.

2. Infographics

Over the years, infographics have gone from the easiest path to “going viral” to earning the nickname “infocrapics.” In a 2012 interview, Google’s Matt Cutts even warned of the potential SEO penalties for infographic misuse with the following statement:

“What concerns me is the types of things that people are doing with them. They get far off topic, or the fact checking is really poor. The infographic may be neat, but if the information it’s based on is simply wrong, then it’s misleading people.”

Despite the Internet’s complicated relationship with infographics, their use as a creative medium is finally starting to mature. Rather than regurgitating web-researched stats for their infographics, more brands are packaging original research on their industries, users, and processes into creative graphics. And by collecting and using their own data, these brands are doing more than just publishing pretty charts: They’re producing content and insights their readers won’t find anywhere else.

If most brands push through with these plans, they’ll have the infrastructure to organise and analyse the data they collect more easily. Plus, with the increasing popularity of tools such as Infogram, Tableau Public, and Visual.ly, making interactive data visualisations has never been more accessible and affordable—even for brands on a budget.

3. Comics

It’s time for brands to realise something that our children already knows: comics are awesome. Last year, the Florida Department of Citrus worked with Marvel to produce comics featuring Captain Citrus, a superhero who reminds kids about the importance of nutrition and, as his name implies, orange juice. The comic was distributed digitally and in print, with one million print copies circulated in schools.

The diversity in these examples demonstrates how almost any brand can use comics in some way. You just have to keep in mind that the medium should suit the story and vice-versa—a factor all marketers should consider regardless of the format.

Conclusion

It can be tempting for marketers to just hop on these trends and hope for virality and engagement. But let’s not forget the main reason these formats are gaining popularity: They’re excellent options for presenting a compelling story. Simply adopting the format will not necessarily bring success if the content itself is subpar.

A branded web series that gets it right will have episodes the audience will look forward to seeing week after week, just as they do with their favorite TV shows. The best data-driven interactive infographics will seem more like data journalism, simplifying complex topics for the audience in a way that gives them clear insights. Branded web comics that take full advantage of the medium will be more than just pictures with speech bubbles; they’ll tackle even the most sensitive subjects in just a single panel.

In other words, brands that get why each of these formats work will have a huge advantage over their competitors. Or at least they will until 2016, when there will be a whole new batch of content formats for everyone to play with.

How To Write Great And Engaging Content (Infographic)

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Because great content is the real king.

With large amounts of bad content all over the Internet, having great and engaging content is truly a winning formula to differentiate yourself from the others. Here are three simple tips to produce great content.

1. A Powerful Headline

All content needs a dynamic start and it begins with a powerful headline. It is important to catch your reader’s attention with this technique to hit their curiosity and ask for more about the topic. Your headline is essential for your readers to read your article or blog post until the last word. Remember that your topic should sound interesting and show it with your headline.

2. Keeping The Promise

When you are doing a catchy headline, you are not doing it just to grab your audience’s attention. You are doing it to promise them that you can give them informative and useful content. Fulfill that promise if you want them to return.

3. Easy To Read

Most of online users have a short attention span in engaging with websites. Usually people don’t read, they just scan. Their interest can easily fleet. That is why you should compose web content which is interesting by creating a list. Format your subheadings in bold, bullet, or numbers. Doing so will not only make your post look simple, but easy to understand as well.

Always remember that outstanding writing is not just about your content but how you deliver it. Proper execution of what you want to impart to your readers is a must. For more great tips on content writing, check out the following infographic:

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