Content discovery can become frighteningly complex if you are solely trying to find the right article or video you know your audience will appreciate sharing with them.
In fact, latest studies reveal this is the biggest time-consuming task for most content curation efforts. In today’s post, The Website Marketing Group will try to list the best content discovery sources you can use to elevate the quality of your articles and videos you want to share on your timeline. These sources include:
- LinkedIn Pulse
- Google+ Stream
- Buffer Suggestion Tool
Each of these content discovery sources provide unique high quality content that you can add to your marketing automation system and share on the social web to various popular social media sites, including Facebook, LinkedIn, Twitter and Google+.
Let’s start the list with:
Scoop.it let’s you discover, curate and publish great content to get visibility online. Millions of professionals use Scoop.it to discover, curate and publish great content to develop their visibility online, demonstrate thought leadership, generate leads and educate their audience.
Scoop.it’s suggestion engine retrieves content based on the targeted keyword phrases you enter into its discovery engine. Later, it shows you how many social shares (in aggregate) the content has received to date and breaks them down by social network (Facebook, Twitter, LinkedIn and Google Plus).
Feedly bills itself as a single place to read your favorite newspapers, magazines and Blogs. If you’re still starting your morning with a zigzag through a standard set of Web sites, you’re wasting time. feedly is what you needly! ~ New York Times
Feedly let you search for articles, videos, decks and podcasts by keyword phrase and filter them by popularity. It serves virtually any shares. Hot is 20+ shares, while On Fire is 100+ shares. You can also filter by Author, Title, or anywhere in the body of the article. You can limit your search to within your Feedly rss feeds or outside of Feedly anywhere on the worldwide web.
BuzzSumo takes content discovery to a new level using social search. There is no shortage of content on the web, the key is filtering out the content that resonates with audiences, the content that is currently trending and the content about to trend. A BuzzSumo search will find most shared content across all the main social networks. Not only that, but it will reveal other content from a specific author or a domain, so you can identify content influencers by competitive domain and authorship.
All the big names in Internet marketing worth their weight in salt subscribes to newsletters to learn from the best and keep abreast of changes and advancements in marketing trends and techniques. You can subscribe to dozens of educative Internet marketing newsletters, so you can become a better marketers. One of the best newsletter for aspiring marketers is Anna Hoffman. She calls it her Weekly Marketing Skinny and comes every Saturday. It’s full of her latest and greatest posts, plus what happening in the market place.
5. LinkedIn Pulse
LinkedIn Pulse is the publishing arm of our beloved LinkedIn social network. If you’re lucky enough to get your article featured on Pulse, you likely to get tens of thousands of views in the process.
6. Google+ Stream
Google+ might not be the biggest social network out there, but 500 million is a big number anyway you look at it. In much the same way LinkedIn is the preferred social network for B2B marketers, Google+ is the place to be if you’re on the hunt for the latest in social media marketing, SEO and content marketing.
7. Buffer Suggestion Tool
Previously, Buffer would only suggest content from their Buffer Picks category. They have now unlocked suggestions for five new categories: Marketing, Inspiration, Business & Startups, Lifehacking, & Design. The tool will only suggest posts for Twitter, Google Plus, and Linkedin, but not Facebook.