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Getting More Share For Your Infographics With These Ten Practical Tips (Infographic)

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Content sharing is the backbone of social media and viral campaign. Getting the content shared as many as possible is one goal every online business should strive for.

In this visual age, infographics are one popular method to provide information, data and statistics in a way which is easy to understand. Infographics are also appealing enough to share through multiple social media and marketing channels. However, having a wonderful infographic is pointless, except you know how to get your message out there quickly.

In today’s blog post, we provide an infographic that offers ten practical tips to get your infographic shared quicker than you may thought. What are you waiting for? Start grabbing the attention of your audience and encourage them to share your content right away.

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For more useful tips and Internet marketing services, contact us today or just give us a call on 1300 911 772.

Five Main Reasons Why Your Fabulous Content Doesn’t Go Viral (Infographic)

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Going Viral? Why Not?

All content creators want their content to go viral. Sadly, it’s not an easy task to do.

Think about it for a moment: if making viral content is so easy, why can’t all the content in the world become viral?

Creating “positive” and successful viral content is not easy. It needs continuous study, dedication, experimentation and numerous trial-and-error processes.

Without question, remarkable content is one of the primary requirements to make content go viral. However, if you think that your content is good enough but it hasn’t gone viral, there must be something wrong with it. In today’s infographic, The Website Marketing Group will cover five main reasons why content doesn’t go viral, even when you think it has exceptional quality.  By avoiding these mistakes, we hope your content can have a better chance to go viral.

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The 100 Day Challenge To Become A Successful Inbound Marketer

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Finally, you’ve decided to become an inbound marketer. Congratulations. So where do you start?

Basically, inbound marketing is not just a marketing strategy. It’s also a philosophy. At the core of inbound marketing, you’ll be turning your point of view from company-focused marketing to customer-based marketing.

In today’s post, we will shared the 100 day challenge to execute a great inbound marketing checklist. Most people get scared by its length, while this is supposed to be a document you use over three months.

However, this challenge isn’t intended to be a complete list of everything you need to know about inbound marketing. Still, it’s a fairly exhaustive collection of the fundamentals. Your company’s plan could be tailored based on the goals you need to achieve.

Are you ready to start?

Day 1 to 33

1. Broaden Your Knowledge

Read a lot of resources about inbound marketing during your first week. Get familiar with inbound marketing terms, key concepts, themes, and methodologies that will help you strategically tackle your marketing goals.

2. Create Buyer Personas

Buyer persona is one of the most important parts of a successful inbound strategy. A buyer persona is a semi-fictional representation of your ideal customer based on real data. It contains some educated speculations about customer demographics, behavior patterns, motivations, and goals. It’s common for a company to have several different personas.

Buyer personas are the ones you’re creating content for. They are the ones you’re trying to reach, and the ones who (hopefully) will eventually turn into real customers. Creating them and tweaking them over time allows you to better understand your customers’ needs and interests, giving you specific clues where they spend their time online. There are a lot of nuances to buyer personas. They aren’t just job titles, so learn more about them.

3. Set SMART Goals

When creating your new marketing program, setting realistic goals should be a top priority. These realistic goals are called SMART goals. They stand for:

  • Specific. Set real numbers with real deadlines. “Having a good marketing year” is not a specific goal.
  • Measurable. You need to be able to use hard numbers to measure your success.
  • Attainable. You want to set challenging goals, but they should still be attainable. Be honest with yourself. You know what you and your team are capable of. Anticipate and account for obstacles when possible.
  • Relevant. Your goals should actually matter to your business. Let’s say you’re a beer company that has 100 stores that will only accept 100 beers per month in their store. In this situation, your goal likely shouldn’t be to “increase production of teddy bears from 10,000 per month to 50,000 per month.” While it’s great you have more products, if no one is going to buy them, why bother?
  • Timely. Give yourself a deadline and stick to it. Don’t keep pushing toward a goal you might hit “someday.”

4. Use Content Mapping

Content mapping is a process that helps you identify the flaws in your content. It helps you to deliver the right content to the right people at the right time. Knowing who your buyers are by creating those buyer personas is half of the content mapping equation, so finish it first. The second half of content mapping is knowing where your buyers are in the buying cycle, which is also known as the lifecycle stage. There are three lifecycle stages related to content:

  • Awareness. In the awareness stage, a person has realised and expressed symptoms of a potential problem or opportunity.
  • Consideration. In the consideration stage, a person has clearly defined and given a name to their problem or opportunity.
  • Decision. In the decision stage, a person has defined their solution strategy, method, or approach.

By combining buyer personas with lifecycle stages, you can really hone in on specific segments of your audience and tailor content to resonate with each of those segments.

5. Make a List of Relevant Keywords

Do some keyword research before you change anything on your website or start publishing content. Otherwise, you risk “keyword-stuffing” your content after you’ve already written it, which looks forced and can get you penalised by search engines.

There are some helpful tools out there that will help you choose the right keywords. In general, good keywords are popular industry terms that your buyer personas are searching for that don’t have too much competition. Start with a list of 40-50 keywords to build on over time. You’ll use your keyword list to optimise the rest of your marketing content.

6. Create a Landing Page and a Thank-you Page for One of Your Existing Offers

Do you already have a demo, trial, or free quote service? Pick your favorite offer and create a landing page and thank-you page for it. If you already have landing pages and thank-you pages, redesign or revamp them to be more inbound-friendly.

Your landing page should include a description about the offer and a form for the visitor to fill out with their personal information. Visitors see your thank-you page after they’ve filled out the form on your landing page.

7. Set Up a Blog if You Don’t Already Have One

Consistent blogging is a fundamental part of inbound marketing. Whichever blogging platform you choose, familiarise yourself with it by playing around with the tools on a daily basis. Search for tips online, watch instructional videos on YouTube and meet with anyone you know who’s used that platform before to learn some tricks, tips, and shortcuts in person. Once you get up-to-speed on your inbound marketing, you’ll be using your blogging tool every week.

8. Design and Create Two Types of Calls-To-Action

Calls-to-action (CTAs) is the key to lead generation, and every inbound marketer should be able to design and create their own without relying on our busy designer friends. If this is your first time creating a CTA, don’t let it scare you off. It’s not nearly as complicated as it sounds. In fact, you can create CTAs using Microsoft Word, PowerPoint, or pre-made images.

The two CTAs you make should be:

  • A CTA for the existing offer you’ve already created a new landing page and thank-you page for.
  • A CTA encouraging people to subscribe to your blog. (You’ll also include this CTA in a re-engagement email campaign during your second month)

To analyse the success of your CTAs, you should look at the number of clicks and views each CTA received. Then, look at the percentage of views that lead to clicks and the percentage of clicks that lead to landing page form submissions. If you find that you have a low clickthrough or submission rate, you may need to tweak your CTA design or copy.

9. Brainstorm a Backlog of 10-20 Blog Post Topics

These shouldn’t be just any blog post topics — they need to be ones your prospects would find interesting. Use your keyword list to help you come up with working titles for posts, and backlog them somewhere. Google Docs also works just fine.

Make sure your topics are specific. “How to Fish” is far too broad a working title. You can start your brainstorming session with umbrella topics like that, but make sure your working titles are much more narrowed down: “How to Pick the Perfect Fishing Spot”; “Must-Have Fishing Gear for Beginners”; “The Ultimate Guide to Choosing the Right Bait [Infographic].”

Day 34-66

1. Publish 4-5 new blog posts by the end of your second month.

You’ve already learned how important blogging is for getting organic traffic and leads. Next, challenge yourself to write, edit, and publish your first blog post as an inbound marketer on the first day of your second month. Then, write 3-4 more new blog posts during the rest of the month.

After you publish each post, check to see whether your blog traffic has increased — but don’t expect to have tons of new visitors overnight. Building your readership will take a long time, and you need to build a lot of content to increase credibility and up the chance of your posts being found on search engines. This is why it’s important to stick with it and blog consistently, and you’ll see we suggest increasing the number of posts per month throughout these 100 days.

You’ll also want to look at where your traffic is coming from. If you’re getting organic search traffic, it means more visitors are arriving at your site from search engine results pages. If you’re not getting organic search traffic, you may be focusing on the wrong keywords, or your blog may not be optimized for search. For some great blog SEO tips, check out this post on blog SEO and optimizing your posts for search.

To keep an eye on your traffic without getting discouraged by the initial progress, monitor the percentage your blog traffic grows every week and month.

2. Scrub and Segment Your Email Lists

Inbound marketers don’t push their companies or products at people. They pull people toward their companies and products with great content. This means no more sending emails to people who haven’t opted in to receiving your emails. No more spamming or buying email lists. It’s time to significantly decrease your email bounce rate by sending emails only to people who expect to receive them.

Start with a ‘healthy’ email contact lists. In your first month, check how healthy your lists, then review your lists and remove every single email address on there that doesn’t pass the test.

Next, segment your email lists. Remember the buyer personas you created in your first 33 days? There’s a reason you probably have more than one of them. Your buyers don’t all fit into just one category. If you own a fitness club, you might cater to athletes as well as first-time gym goers — and you shouldn’t send both those groups the same exact email. Sending more targeted, relevant emails to each subgroup will improve your clickthrough rate.

There are a few ways to segment your email lists. The first thing you should do is look at the data you already have about your contacts and figure out the most logical subgroups based on the information these recipients want from you, the questions they may have, or their stage in the buying cycle. Once you get the data into an Excel spreadsheet, you can import it to your contacts database and create the different segments.

3. Send a Re-engagement Campaign

You cleaned your list last month while, at the same time, creating some great content for your blog. Now it’s time to reinvigorate the rest of your list with a re-engagement campaign. This is a chance for you to remind the people on your email list that you exist, to tell them about the cool content you’ve been creating and will be sending from here on out, and to urge them to subscribe to your blog. (You’ll need to include that subscribe CTA you made earlier on.) After emailing this out, you’ll remove anyone who didn’t choose to opt in to your emails from your contact list.

To create a re-engagement campaign, create a compelling opt-in email message that gives readers the chance to opt in to your emails. Get creative! For example, check out the re-engagement campaign that increased our email click-through rate by 583%. Use this opportunity to ask for feedback, too, so you can learn how to better customize your email marketing to their interests and needs.

Day 67-100

1. Publish 6 New Blog Posts By The End of Day 100

Again, the key to a successful blogging strategy is consistency. As your blog content volume increases, more people will find your site through search and you’ll build credibility. Remember, these posts don’t have to be novels. Know when good enough is good enough. You’ll find it’s much easier to write and keep track of blog posts and ideas when you have a plan. Create an editorial calendar so you know what you’re writing and for when.

Continue tracking blog traffic numbers and sources. As you publish more and more content, start tracking how many inbound links your blog posts are getting. Inbound links are link back to your site from other sites on the web.

2. Set Up and Optimise Your Social Media Accounts

Now that you have your bearings with keywords, blogging, and CTAs, it’s time to focus some more on your social media marketing efforts. The reason you didn’t do this until the third month is because you need to have content to share on social media to be successful, so you needed to spend time getting that all optimised first. Now, you should:

  • Figure out which social media sites your buyer personas are using (usually the social networks that are already sending you traffic), and then create accounts on those sites.
  • Make your social media profiles look good. Are you using the proper image dimensions for social media profiles and posts? Do your descriptions include a link to your company website? Are you using the right tone and voice for each social media channel?
  • Stop buying followers. Instead, grow your following organically by posting awesome, relevant content and putting social media sharing and follow buttons for your website, blog, and emails.
  • Grow your reach by becoming really active on social media.

At this stage, track your follower count and measure engagement (retweets and @replies on Twitter; Likes and comments on Facebook and LinkedIn). Message clicks (the number of people who have clicked the link attached to your social message) is another way to gauge how your content is doing.

Don’t be afraid to experiment with your social media messaging — tone, voice, offers, photos, and time of day. Test different tactics, measure everything, and then adjust. Do more of what works and less of what doesn’t.

Day 101

Congratulations, you have made it! You’ve learnt a lot about inbound marketing methodology. You’ve set up a blog and wrote some killer posts. You’ve cleansed and segmented your email list. You’ve designed and created your own CTAs to drive prospects toward certain actions, and you’ve created a gated offer to generate leads. Continue these steps and expand your business.

The Ultimate Content Marketing Checklist (Infographic)

Have you created a content marketing plan for your business?

Content marketing plan for professional business is more than writing an article on the company blog and sharing it up on your website. The best content marketing plan should covers a lot of planning, preparing, research, writing and editing until you get something that truly resonates with the audience you’re trying to reach.

To understand more about this topic, today we present a content marketing checklist that you might find useful when creating and promoting content for your business.

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The Best Words That Will Get Your Content Shared On Social Media (Infographic)

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Every content marketer in the world knows that words have an enormous power to influence others.

Marketers use catchphrases to achieve one purpose: to persuade the readers in such a way, so they will do what the writers want (clicking, sharing, ordering, buying, etc.)

They serve the same purpose, but do they say the same thing? Can one word change the way you feel about a button?

The answer is yes. A word can change the meaning, the mood, and the motivation of its reader.

If you’re looking for inspiration for the best catchphrase for your next campaign or just want to recreate the new slogan for your business, then you might want to take a look at the following infographic. These words have been proven effective in multiple social media channels. However, we have also added the list of no-no words that you should avoid.

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Another tips to get inspiration is by taking note of the attractive and intriguing words or phrases around you. Try to figure out why a headline stands out more than the other. As you add more words on your list, you can keep it in Evernote or another note-taking app. Be sure to reference them when you’re in a pinch and looking for a powerful addition to your headline, copy, or post.

Thinking about fixing the copy of your website? Are you going to create a new campaign that need professional-looking contents? Contact us today or give us a call on 1300 911 772.

A Starting Guide to Podcasting

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This week, we have discussed about content marketing and its benefits for your business. One thing you need to know is the fact that “content” comes in many different forms. You have a lot of options to choose, from blog posts, social media updates, visuals, videos, presentation slides and many more.

How about podcasts?

Yes, you read it right. Podcast is one of many clever ways to incorporate ideas and thoughts into the content plans of some of the top forward-thinking websites and blogs.

Podcast is a growing trend that is here to stay. Have you ever thought about starting your own?

Reasons Why People Haven’t Started To Create Their Own Podcasts

Most business owners understand what a podcast is, yet very few of them are actually utilising it well. They said “I have always been podcast averse but never quite able to put my finger on why”.

Here are some common reasons:

  • “My voice is ugly.”
  • “The technical skills needed to record, upload, and store audio files are out of my reach.”
  • “The cost of good quality equipment exceeds my small budget.”
  • “I have no prior experience in public speaking.”

So what can you do about it?

The Advantage Of Podcasts

First of all, let us ask a simple question: When was the last time you listened to a podcast? Here’s the catch: If it’s been awhile for you, chances are that someone you know has listened pretty recently.

Commuting–be it by train, subway, or car—along with the ubiquity of mobile devices has contributed a huge opportunity for the growth of podcasts. People who listen to podcasts via mobile devices grew 10% from 2010 to 2012.

Then there are the strategic reasons, too. Podcasting is a less crowded content channel than blogging, thus it has a deeper engagement. Listeners tend to stay tuned in longer times on podcasts rather than with blog contents. Anther advantage of an audio content like podcast is that people can do multitasking when listening to a podcast. They can listen to a podcast while cooking or driving. The same can’t be done for blog posts or any form of visual content.

Done right, there are many advantages to start your own podcasts – new audiences, less competition and greater engagement to name a few. The good news is, it takes less than you think to get started. Here’s all that’s needed for a beginner to create an amazing podcast.

Things That You Need

To create a good podcast, you will need good equipment. Still, podcasting can be done a bare minimum setup. You can record a podcast with nothing more than your smartphone, yet it will sound like a phone call recorded on a mobile device.

Invest enough to create a quality podcast, see if people like it, then advance from there.

1. Buy a good microphone

Audio quality begins and ends with a microphone. The better microphone you buy, the sharper your podcast will sound. Don’t worry, getting a good-enough microphone will not deplete your budget. USB microphones—like the Snowball by Blue Microphones—start around $60. Most buying advice you’ll read about podcast microphones is to purchase a dynamic microphone that is front-firing with good rejection, meaning it picks up your voice clearly without the unwanted sounds of wherever you’re recording.

You can also pick up a headphone/microphone headset for around $30. This is a great option if you’ll be podcasting with cohosts or with guests (more on this below). If you opt for the standalone mic, you can always grab a separate set of headphones—even some you have lying around—and you might also consider buying or fashioning a microphone stand so that you’re comfortable for your podcast.

2. Create A Good and Engaging Concept

Before you press the record button, there are a couple things to think about for your podcast:

  • Format: What’s my podcast going to look like?
  • Topic: What’s my podcast going to say?

There are a lot of podcast format, such as one-man shows, co-hosts shows, guests, call-ins, etc. Choose the ones that represent you and your company.

3. Stick to 2-3 people on your show

To make the shows more “lively”, you might want to involve two or three hosts. Sure, it’s possible to create a on-man-talking podcast that is interesting enough to stick with, but two or three people chattering to each other is the most common format.

4. Start Recording

When it comes time to do the actual recording, the easiest solution might be a simple recorded Skype call. You can call up your co-host or guests via Skype, and record the call with special Skype recording software. When you’re finished, an editing application can help with the clean up, processing, music, and publication.

For Mac users, you can use:

  • Record calls with Call Recorder for Skype ($15 to $30)
  • Edit with GarageBand ($0)

For PC users, you can use:

  • Record calls with Pamela ($0)
  • Edit with Audacity ($0)

Tips: If you have co-hosts, you might consider each of you recording your end of the conversation and stitching the separate audio files together in post-production. This makes for cleaner audio.

After you’ve finished recording, editing, and producing your podcast, you can upload it to hosting sites like Libsyn, Soundcloud, and TuneIn, or you can aim to get your podcast live on iTunes. Here’s what’s involved in taking your podcast onto iTunes:

  1. Create an RSS feed for your podcasts. If you upload your files to a site like Libsyn, the feed creation is done automatically for you.
  2. Click on “Submit a Podcast” in the iTunes Store. Open iTunes, navigate to the store, click on Podcasts from the top menu, and the “Submit a Podcast” link will be in the right column under Quick Links.
  3. Enter your feed URL and fill out the other information required (Name, Author, Description, etc.)
  4. Click submit.

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With the help of numerous social media channels, promotion and sharing of your podcast becomes an easy thing to do. If you use Soundcloud, for instance, there is a complete set of built-in sharing options. You can share directly to Twitter, Facebook, and more, and you can embed the audio directly into your blog posts.

Embedding a podcast to your blog content is the perfect way to gain readers’ attention. Many famous blogs sync their podcast to the blog post, adding the audio directly into the body of the post and providing either a full transcript of the podcast or a list of topics and resources covered in the podcast. Plus, a complete transcripts can be helpful for SEO and accessibility too!

Follow this rule for ideal podcasting:

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Whiteboard Friday from The Moz: The Greatest Myth in Content Marketing

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What is the biggest misconception about content and social media marketing these days?

In our previous post, you can see that immediate conversion and ROI is not the main goal of social media and content marketing. Sadly, the first impression that clients often tell their agency is “Okay, I’ve created great content and launched a great social media campaign. When will people come to me and buy my products?”

Many companies are aware that social media marketing needs time and dedication. Still, the above misconception has to be straightened out. In the following Whiteboard Friday, Rand Fishkin from The Moz will explain to us about the biggest myth of content marketing and reveal the truth about how things usually end up happening.

 

The Quality of A Premium Content Idea (Infographic)

Ever thought on how good your visual contents are?

Visual content was created to reach “visual” audiences, who prefer graphics and videos than texts. Yet, both of them share the same goal: to deliver a specific message, often followed by an engagement and selling, if we talk about content marketing.

However, not all ideas are worth enough for you. There are some parameters to pass before deciding whether a content is worth of your time or not. In the following infographic, you will find a set of questions that will roughly determines the quality of your premium content idea. If you want to improve the quality of your content, do yourself a favour and try to answer these five questions to ensure your idea will work for your brand and followers.

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Five Subtle Errors in Content Management and How to Avoid Them (Infographic)

Every Internet marketers believe that content is one of the most fundamental aspect in online marketing. However, many of them are unaware of some subtle errors in content creation.

A regular inspection schedule for your web contents and evaluating each of their performances can help you to analyse the problems and improve your website at the same time. It is important to see whether your content is able to meet your business goals. Sometime, you will need to cut and tweak to make your content prominent.

Moreover, here are five common yet subtle mistakes of content creation that you can fix right away.

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How to Build A Content Marketing Factory for Your B2B Business

B2B Social Media

In the past, B2B marketing was a heavily paper-based activity. Companies would allocate large sections of their marketing budget for ads and tradeshows, hoping they can grow their customers and revenue as well. This strategy worked well in the past because it was the best option available at that time and it was the most effective way to interact with large groups of new prospects and customers.

Nowadays, B2B marketing is a different thing. With the rise of Internet, email and social media, brands are now easier to find and engage with new prospects and customers whose desire for online content is growing each day. At the same time, the digital era has created a new challenge for marketers. While customers are digesting more content, they have also become far more discerning about what they consume and from whom they consume it. Ultimately, these charges have paved the way for a new B2B marketing approach: content marketing.

Content marketing itself, actually, is not a complicated task to do. At its most basic concept, content marketing is about creating highly relevant content that appeals to your buyers’ biggest needs and moves them down to hit the ‘purchase’ button. All you need to do is provide good, useful content for your readers. Let them know that you are credible and trustworthy and make them crave for your content.

In the following guide, you will find an easy to follow framework for constructing a content factory from scratch. This guide contains a high level overview of the components necessary to build a content factory and is supported by a rich appendix of additional resources designed to supplement your efforts.

Click here to download the PDF version of the document. Just right-click the link and choose “Save link as…” option.