Wouldn’t it be great if you could get other bloggers, industry influencers, and relevant companies to share your articles for you?
The truth is, it’s not as hard as you think. The important key is providing a compelling reason to share your content.
Everybody loves compliments. If someone wrote an awesome article about you, wouldn’t you want to share it around? With that in mind, here are three ways you can craft your content to encourage others to share it for you. As you create your next content, please try one of the following strategies:
1. Mentioning the Experts on Your Field
Email the experts in your industry and ask them the same question. For example, you might ask, “What are your favorite non-traditional social profiles for SEO and branding purposes?”. Make sure to explain the kind of article you’re pulling together in your email and make it clear the kind of names you’d be featuring. Don’t be bashful if you already have someone big onboard – it’s more likely to convince others to submit their answers too.
The genius of this strategy is that everyone you quote has some skin in the game. Every time one of those experts shares the article, you’re expanding your organic reach and earning industry credibility along the way. Just remember to follow up after you’ve published to alert them to the finished product.
2. Highlighting Famous People or Organisations
Everyone loves to be complemented. Find some people or companies worth shouting out and give them some space in your article. Explain what makes them stand out and link to their website (everyone loves backlinks). The benefits here are fairly obvious. Companies are likely to return the favor with a retweet or a share. You can email and/or tweeted people from every single company on the compiled email list. Most of the times, you will get retweets from Canva, Buffer, RiteTag and a handful of others. Their enthusiasm will catapult your article without much of your own additional effort.
3. Using the Piggybacking Strategy
This is a fun way to shout out someone famous and piggyback off their existing success. You might write something like “20 Ways Canva Has Completely Changed My Career”. You can expect a bit more traffic thanks primarily to the name recognition, but more importantly, it might convince Canva to share my content. They’d love to have a glowing article like that shared around.
When seeking extra attention for your articles, it can be tempting to use crazy titles and even crazier content. Remember, it’s important to keep your blog in line with your brand. It’d be pretty disappointing if your next article blew up but didn’t quote portray you the way you wanted.
Get creative but don’t forget that you’re building your online reputation along the way.