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Writing A Great Value Proposition (Infographic)

How to deliver the best possible promised value of a content?

For those who have no idea, value proposition is the main reason why a prospect or new customer should buy from you, not from your competitors. Becoming a valuable source is very important for the longevity of your business. Learn more about value proposition in the following infographic.


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Four Great Content Discovery Tools To Boost Your Marketing Results


Content discovery tools are very useful for content marketers. With so much being said and written about content marketing, its significance seems self-explanatory; especially in the era of Web 2.0 when search engines have focused their attention on high-quality content.

To drive sales and grow consistently businesses today must focus on content marketing as much as other traditional approaches to marketing. The content shared needs to be engaging and must add value. It is also important to ensure that such high-value, high-engagement content is created steadily and consistently. Other advantage is, content discovery tools make it easier to find and share relevant content from across the web.

In this post, you will find four most easy-to-use tools that can help boost a company’s content marketing efforts while keeping costs and efforts low.

1. Hootsuite


Not only does Hootsuite allows the user to discover great (entertaining, engaging and shareable) content online, but it also lets them manage multiple social media accounts using a single Web-based dashboard.

Hootsuite’s Suggested Content feature takes into account the user’s post history on social media, say Twitter, analyzes the Tweets that have been interacted with, and then makes Tweet recommendations based on the posts that have been most well-received. The user has the option of scheduling the suggested posts automatically, or viewing them and posting/removing them as you wish. Not just the suggested posts, a user can also schedule all Hootsuite discovered posts in advance from the dashboard.

In addition, Hootsuite allows the user to monitor and measure engagement metrics, such as likes, shares, conversations and social media conversions. Google Analytics, Facebook Insights and a host of other analytics help measure and fine-tune the content marketing strategy in an easy, efficient and cost-effective way.


Scoop.it_ is another popular content discovery tool that allows the user to discover and share content in an easy and efficient way. however, wins some extra points over Hootsuite, because of its sharing platform. A user can share the “scoops” that he/she discovers through a simple keyword search across the largest selection of social networks, using the tool’s highly customizable sharing platform.

On a personal dashboard, the user can create different Web pages, which are called “topics” and then add content pieces or scoops to it. For instance, take the topic “Best Social Media Tools,” give some relevant keywords, and click on “Create.” The app generates a continuous stream of suggested scoops (see screenshot below) that can be added to the dashboard and shared easily. The user may also choose to publish posts using other social media tools, widgets and RSS feeds.

3. DrumUp


DrumUp has a fresh take on content discovery and social media presence management. The app simplifies both content discovery and sharing, while providing an array of customization options for both. It is a cool, clean app that needs little input to get rolling.
The user simply has to key-in the content themes, and the app will identify popular content from the Web, relevant to the selected audience. The posts to the user’s Facebook and Twitter pages are scheduled according to the time zone input, and the user can run the app in manual share or auto-share mode. Completely fresh, custom posts can be added and scheduled as well. Since DrumUp is currently in process of acquiring early users, it is currently available for free.

4. Buffer


Another cool and clean app for content discovery and social media management, Buffer likes to keep things conventional. The app supports the “big four” of social networks – Facebook, Twitter, Google Plus and LinkedIn, allowing the user to seamlessly share great content across the four platforms with supreme ease.

It allows the user to schedule posts days, weeks and months in advance. There is a “Suggestions” feature on Buffer as well, which picks popular content across different categories such as marketing, business and startups, inspiration, lifehack or simply, Buffer picks. While DrumUp is a free tool, you can use Buffer for free for a limited time.

Seven Underestimated Content Marketing Factors You Need To Know


There seems to be a great difference between what content marketers want to achieve and what they actually measure. A survey of B2B and B2C marketers this spring has revealed that the most common goal (73%) of content marketers is brand awareness. Most of them (69%) use page views and unique visitors to measure the success of a content.

However, these factors are typically used for selling ad space and are not meant for measuring brand awareness. In other words, most brands have been measuring their content the wrong way. Moreover, page views and visits are easy to understand and it was hard to track the other behaviors of website visitors. In today’s post, The Website Marketing Group will share seven points to help you get a better picture of how your content shapes your relationship with your readers.

1. Brand Leverage


“Brand leverage” is the wider term for a brand’s increase in customer or audience perception. How to measure brand leverage differs with each campaign, company, or industry, but some common factors are: increased brand awareness, brand recall, customer purchase intent, and customer affinity for a brand. However, the question is how do you measure something that seems to be so closely tied with your audience’s intentions and feelings? There are ways to quantify how they feel about your brand. Google AdWords uses customer surveys to measure it for their clients. You can utilise reader surveys to identify the increment and purchase intent for their sponsored content, but they also measure “social brand leverage,” which is the increase in brand leverage after being exposed to their content via social media. Given that most marketers want to boost brand awareness, it makes sense for them to start defining what “brand leverage” means for each of their campaigns and how they should measure it.

2. Allocated Time


While brand leverage measures the general way your campaigns are performing, a specific metric like engaged time can help you look at how well individual pieces of content are performing. The fact is, only 27% of marketers track how much time their users spend on their content, and in our survey, just 43% of respondents said they were examining time spent. Still brands are starting to catch on. Engaged reading time is one of the primary metrics that Coca-Cola uses to measure the success of their sponsored content, and engaged time is the primary metric that you can use to measure the success of brand-sponsored content.

Unlike other time-based metrics like “time spent on page” or “time spent on site,” which typically measure the amount of time content pages are open, measuring engaged time is much more involved. Basically, engaged time measures the amount of time users spend actively paying attention to your content. Are they viewing it in an active window, or is it left waiting in a background tab of a user’s browser? Are they scrolling, clicking, or interacting with the content in any way? This metric can tell you which of your stories captivate audiences the most. Knowing this is essential because the more time a user spends engaging with your content, the more likely they are to come back and read more.

3. Average Finish

Try to leave out the part that readers tend to skip. Average finish is the number that tells you exactly if your readers skip, giving you the percentage of people who actually finish reading your page. Like engaged time, this is best used to measure how engaging an individual piece of content is. Latest study from Microsoft Research found that the first 10 seconds a user spends on a page are crucial in getting them to stay longer. This means that if your average finish is low, especially among the users you want to engage, perhaps you can audit the 10-second impression that your content makes, and enact changes that encourage people to keep reading.

4. Returning Visitors

Getting your target visitors to check out your content once is not enough. You need to keep them coming back and turn engaged readers into loyal readers. This is where the “returning visitors” metric comes in. How many of your readers come back? More importantly, how do they behave differently from your single-visit readers? Unlike visitors or page views, which often reflect a disproportionate amount of new visitors, looking at the amount of returning readers and their behavior can help you focus on how to acquire and retain them.

5. Visitor Loyalty

Like Does Matter

Relevant to your returning users is visitor loyalty. Visitor loyalty tells you how often people revisit your site within a week, month, or within any specific period. In Google Analytics, this metric is called “frequency” and is paired with “recency”—how many days it takes for a user to revisit your site. Visitor loyalty leads to a snowball effect, since the more visitors return to your site, the more loyalty you can expect in the long run. According to a study of’s reader loyalty, visitors who came to the site five times in a month were more likely to keep regularly returning to the site.

6. Longetivity

How long does your content keep reaping rewards? This is the question that longevity attempts to answer. Every status update, blog post, or video has a period of time where they bring in results. If you think the immediate results from your email campaigns are less important, try looking at it from a longer time frame. How long do your landing pages keep bringing in new sign ups? How long do your blog posts bring in new engaged readers? How long do people keep viewing your videos? The more you know about how long your content brings in active engagement, the more informed you’ll be when planning your publishing schedule.

7. Email Engagement


60% of marketers state that email marketing is producing a positive ROI. Someone opening your email for a second is measured on the same level as someone opening your email for 30 seconds. This view is limited because half (51.1%) of those opens last for less than two seconds. This is why it’s important to also track your email engagement data, if you can.

Email analytics tools like Litmus track email engagement based on how many seconds your email was left open. An email is marked as “glanced” if it was open for a maximum of two seconds, “skimmed” if it was open between two to eight seconds, and “read” if left open for longer than that. While this approach has some limitations, with enough analysis and testing it can still provide a deeper understanding of how your audience engages with your email, and what you need to do to improve that engagement.


While the above points are not mandatory, they do provide far more insight than simply looking at page views, visits, or likes. If you truly want to raise awareness and build deeper relationships, start tracking your metrics right away.

Executing The Right Content Distribution In Social Media (Infographic)

Have you incorporated social media in your content marketing strategy?

If the answer is no, well, where have you been lately? Creating great content is only the beginning of your journey. Content distribution is where it really pays off. To successfully distribute content, you should integrate a healthy mix of owned, earned, and paid strategies, each of which complement each other to help extend your content’s reach. Take a look at this infographic to learn how different distribution channels can benefit your content and help reach your goals.


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Storytelling and Content Marketing (Business Tips)


It turns out that storytelling can become an effective technique in content marketing. Does your content marketing trigger neurological responses that leave people wanting to make positive decisions?

Utilising storytelling that follows a particular structure can be very efficient in creating positive neurological responses. It’s the one that makes you always knew you were doing good. Let’s take a look at some tips on producing content marketing stories to provoke positive emotions and get the good feelings flowing.

How Storytelling Affects the Brain

There is increasing evidence that storytelling evokes a strong neurological response in people. Latest research shows that storytelling affects the brain, for example:

  • During the tense moments in a story our brains produce the stress hormone cortisol which allows us to focus
  • On seeing characters people can relate to or cute characters the brain releases oxytocin, the feel-good chemical that promotes connection and empathy
  • a happy ending to a story triggers the limbic system, the brain’s reward center, to release dopamine which makes us feel more hopeful and optimistic

The research has found is that even a simple narrative can trigger the release of cortisol and oxytocin, provided it is highly engaging and follows what is known as the dramatic arc. Turns out this is pretty much part of the double-helix of oxytocin. This is a universal storytelling structure because of the way it triggers neurological responses. It can build empathy releasing oxytocin, create rising tension to produce cortisol and a good outcome can release dopamine to make people optimistic. His research has demonstrated how engaging stories following this structure can result in people giving more charity or taking specific actions. What’s more his research shows that this structure can work equally well in a short two minute story.

Storytelling Tips

Do you want to deliver people that emotional feeling? Then you can improve your chances of positive neurological responses from your stories with the following tips. If you can remember 3S-3C , you’ll be safe.

  1. Structure. Ensuring your story follows the dramatic arc structure.
  2. Speed. Quickly getting attention. You have as little as 20 seconds to get the reader’s attention.
  3. Sympathy. Using characters which your reader can relate to and attach themselves to. This may simply be someone like them, in a similar role or position.
  4. Conflict. Building rising tension, as a flat story will lose attention.
  5. Complexity. Creating depth in your story. Most of the times, shorter stories benefit from emotional complexity.
  6. Conclusion. A positive outcome to your story.

The Rule Of Three Rs In Content Marketing (Infographic)

Content marketing is a never-ending process. As long as you need to get your customers’ attention, you always need to refine your content.

Every content marketer knows about the commitment it takes to create awesome content. It’s not about time and money, but the efforts it takes to create an amazing piece of content from abstract idea to completion. They who have experienced this process will understand how hard it is to create a great content that sells.

This is where the rule of three Rs (Reorganize, Rewrite, and Retire) comes in. Displayed as an attractive and easy to understand infographic, it is a set of re-evaluation point that you can follow to get the most out of your content marketing efforts. Without further ado, let’s take a look at the infographic below.


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Every content marketer knows about the investment it takes to create awesome content. We’re not just talking about time and money, but the blood, sweat and tears it takes to create an amazing piece of content — from ideation to completion. So you know that after you’ve traveled that path, and created great content you don’t really want it to fall flat, like a soda left out on the counter.

This is where the 3 R’s of content marketing come in – they put the pop and fizzle back into your content and make sure each piece has a good, long shelf life.  So, in order to get the most out of your content marketing efforts, keep the 3R’s in mind:

Reorganize: Pumping out solo pieces of content can be exhausting. Take a look at the content assets you already have, and those that you plan to create and ask yourself, “How can I reorganize this information?” Reorganization can mean creating an infographic from an ebook, a cheat sheet from a guide, you get the idea. But the essence of reorganize is to give your audience different ways to consume your content and to work smarter, not harder.

Rewrite: Inevitably you will create content that goes a bit stale – it could be the design, or some of the predictions, statistics, or technology moved on. One way to fix this is to rewrite your content. Before you begin, look at a piece of content with a critical eye to make sure it is worth investing more time to rewrite – was it high performing to start with? Once you have decided to rewrite, identify the aspects of the piece that make it stale and fix them; take out language that dates your piece, update old statistics, and get fresh quotes and contributions for Subject Matter Experts. Also, don’t underestimate the power of a simple design refresh.

Retire: Even with an eye towards extending the life of your content, even good content does not last forever. Content that is past its “expiration date” can be brand damaging, and effectively undo the good work your content did in the first place. In order to avoid keeping content around too long, ask yourself these questions: Is the content asset performing well? Does the content cite reports or ideas that are no longer accurate? Was the content created to support a particular moment in time that has now passed? And, most importantly, does my audience still care about this topic?

Most Australian Content Marketers Are Just Improvising When It Comes To Content Marketing


“Most brands that went into content marketing are just improvising it. If they want a real result from the effort, they need to focus on setting out a defined strategy from a reliable and well experienced agency”, said Joe Pulizzi, the founder of the Content Marketing Institute.

While it seems obvious, most Australian marketers aren’t strategically focused on their content marketing. 74% of Australian marketers are doing more content marketing than they were a year ago. The average marketer surveyed invests more than a quarter of their total budget in content, and 63% plan to increase spending.

Pulizzi stated that Australian marketers are not very different to the US and UK marketers in that when it comes to improvised content marketing. Only 37% of them have a formal, written strategy for their content marketing. These agencies that have a solid structure are seeing the best results.

9 of 10 brands are implementing content marketing within their business, yet only 20% of marketers claimed their organisation was successful at tracking the ROI of content marketing. Less than a third (29%) think they are effective at content marketing, a drop from 33% last year. Those figures rise to 33% and 44% respectively for marketers that have a written strategy in place.

“It’s very experimental, which is fine. It’s a new discipline for most Australian businesses, but the only ones that are going to see any results are the ones writing it down – and those that are reviewing and measuring it. Those two things together are the critical differentiators”, said Pulizzi.

Engagement tops the list of goals marketers have for content marketing. However, the most used measure of success is web traffic.

Most brands, particularly small and medium-sized businesses, dive into social media when they think about attempting content marketing without having a clear reason or a goal. This is so wrong, since if you’re not trying to build an audience over the long-term, what are your true goal?

“The first thing is to just decide why you’re doing it. Lots of businesses just think that they need to be doing [content marketing] and I say: ‘Why?’. The only things I care about for content marketing are driving sales, cutting costs or leading to loyal customers” said Pulizzi.

More than a third of Australian marketers have no plan to set up a content marketing team or group within their organisation, whether that team sits in marketing, PR, or production teams. The important thing to get content marketing right is having a structure and committing to it rather than floating around. That’s why you need a reliable content marketing agency which can cater all of your problems and offer real results. Contact us today to discuss the best solution for your content marketing strategy or just give us a call on 1700 911 772.

Ten Reasons Why Visual Content Is Better Than Written Ones (Infographic)

An old adage famously stated that “a picture is worth a thousand words”.

It means a complex idea can be conveyed with just a single still image. It also aptly characterizes one of the main goals of visualisation, namely making it possible to absorb large amounts of data quickly. Thus, you need to incorporate more visual content to your existing content marketing strategy.

In today’s infographic, we will present ten reasons why content marketing is better than written content. Here are some key points:

  • Visuals build an emotional experience: Colors and images generate particular types of emotions allowing for personality, voice, and value to rise to the surface. Remember, “People will forget what you said but they will never forget how you made them feel”.
  • Image is social media friendly: Popular photo sharing apps are becoming today’s trend. Pinterest, Tumblr, Instagram, Snapchat and their variations have taken a big portion of social media market share. Slowly but sure, the Internet becomes a visual place. The popularity of social media demonstrates that visual content has become the go-to when “sharing” is the objective. Beautiful visuals can also drive users to your website, blog, CRM sign-ups, or more.
  • Our brains like images: In our day-to-day, 93% of communication is non-verbal. Individuals process visuals sixty times faster than text. Plus, average humans remember only 1/5 of what they read.

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Creating Content That Drives Organic Traffic (Infographic)

Have you ever wondered why some types of content generate lots of search traffic while others don’t?

The answer might surprise you. Content that gets lots of search traffic is typically optimised for long tail keywords, contains plenty of backlinks, and fresh. If you write content frequently, you need to focus on creating posts with exclusive data, provide trusted resources, and offer a unique perspective. Take a look at the infographic below.


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The Ultimate Content Marketing Tools In 2014


Promoting all the content that we have created can be a daunting task.

However, as the content marketing tool landscape continues to grow, there are various tools (both free and premium) that can make your task easier. In order to figure out which tools will fit for your needs best, here is a list of content promotion tools that you might find useful. The list contains social networking channel, social media management tools, paid promotion tools, distribution tools and advocacy tools.

1. Social Networking

Use these networks to build followings, reach out to influencers and even pay for sponsored posts and customized reach.

  • Twitter. With over half a billion registered users, Twitter lets users post messages of up to 140 characters, share photos and videos, create custom lists, send direct messages, and more. Promote content on Twitter organically, with Twitter cards or paid promotions.
  • Facebook. This social media platform has over a billion users and lets users connect with friends, share links, photos, videos, and events, join groups, and more. As a marketer, there are options for promoting content organically and through paid promotions.
  • Pinterest. Marketers can share content through images and videos on customizable boards, “repin” images. Pinterest has nearly 50 million users.
  • LinkedIn. A business-focused online network that includes features such as sharing links, adding connections, joining groups, writing recommendations, searching for connections by company, industry, skills, and more. Marketers can share content through company updates, sponsored updates and LinkedIn Pulse posts.
  • Google+. Google’s social network allows users to set up hangouts using video chat, and create “circles” of people for organizing contacts and targeting messaging.
  • Offerpop. Offerpop is a social media platform for businesses to recruit, engage and convert customers.
  • SlideShare. Upload and share slide presentations, gain insight into who’s viewing your presentations, collect business leads, and more.

2.  Social Media Management Tools

These tools are great for organizing your online presence. Many allow you to post to several social networks through one dashboard and analyze the performance of your posts. This is a great way to see what types of content perform well on different social networks.

  • Sprinklr. Large global companies use this social media management system to engage with customers, connect with CRM systems, build custom widgets, publish and manage content, and more.
  • Tweetdeck. Track brand mentions and hashtags, manage multiple Twitter accounts, and schedule Tweets, all in a single Twitter platform.
  • Hootsuite. Administer multiple social media accounts, analyze social media traffic, track brand mentions, collaborate with other team members, and schedule messages and tweets through this tool.
  • Buffer. Add articles, photos, and video, and this social media tool will automatically post the content on your social media accounts throughout the day.
  • Topsy Pro. This tool allows users to track tweets over the last several years, discovering popular topics, trends and experts in the area.
  • Traackr. Manage influencer relationships with this tool, which lets users discover influencers, nurture relationships and then demonstrate the impact of these relationships.
  • Sprout Social. This management tool lets multiple users schedule, publish and analyze social media posts across several platforms.
  • Social Bro. Follow trends on Twitter and capitalize upon them with this fully functioning twitter listening and publishing tool.
  • Salesforce Marketing Cloud. Find and analyze what’s being said about your brand, along with your competitors, to find out what customers want, what content is working and how to keep up with the conversation.
  • Social Mention. A social search engine that searches for and analyzes real-time aggregated content across 100+ social media platforms.
  • Bottlenose. Users are able to track what’s trending in their industry and get warnings about breaking news stories using advanced topic discovery and NLP (Natural Language Processing).
  • Spredfast. This tool creates company-wide social media collaboration & monitoring and additionally configures social analysis reports.
  • Meltwater Buzz. This social media marketing SaaS combines monitoring & analytics with engagement to give users a complete lifecycle approach to social media community management.
  • Marketwired Resonate. With this platform, users are connected to their industry marketplace in real time through social media and traditional distribution.
  • CisionPoint. PR software that helps users reach their audiences and manage campaigns across traditional, digital and social media.
  • GetStacker. Receive all social media mentions in a single inbox, schedule messages across platforms and run reports on social media content.
  • ViralHeat. Publish, analyze and run reports about social media posts via multiple networks.

3.  Premium Tools

Use these tools to advertise your content on websites across the Internet.

  • ContentGain. This widget places links to third-party content on other websites to boost distribution. The original content publisher shares ad revenue with the website sharing the content.
  • OneSpot. For many marketers, there is not enough time in the day to sufficiently promote This tool automatically turns owned or earned content into optimized ads, distributes the content across OneSpot’s ad inventory, retargets users, and monitors results.
  • Gravity. Using algorithms based on users’ reading and sharing history, Gravity enables websites to deliver personalized recommendations.
  • Outbrain. This content discovery tool recommends your content to readers of other premium publishers, offering a personalized reader experience while exposing your content to engaged readers.
  • Vocus. This tool scans for prospects who are looking for companies like yours, suggests relevant social conversations and distributes your press for traffic and search.
  • Taboola. This promotional tool takes your content and places it on publishing websites, targeting it towards your selected audience.
  • nRelate. This platform helps content developers and publishers find an easier path to their target audience and grows their reader-base from their sites or elsewhere on the web.
  • Content Blvd. Connect with brands and publishers to create relevant and rewarding product placements.
  • Vibrant Media. This native advertising tool places content ads within other forms of editorial content. All triggers are user-initiated.
  • Disqus. This discussion platform helps bloggers and website publisher engage readers through the comment section.
  • ContentClick. A native ad delivery system that integrates content into thousands of blogs & websites.
  • Zemanta. Zemanta partners with many native ad neworks such as Outbrain and nRelate.
  • Adblade. Target content with advertisement opportunities on over 1,00 branded content sites.
  • Mylikes. This tool places content on various websites and allows you to control your daily budget and bidding strategy.
  • PubExchange. PubExchange helps create partnerships between content creators. These partners then share each other’s ads for each other’s content on their blogs and other websites.

4. Distribution Tools

Expand the reach of your content to these networks.

  • Brightcove. This provider of cloud content services offers an online video platform for adding custom video players to websites, social media profiles, and mobile destinations.
  • PR Newswire. Distribute news releases to a global media database of more than 700,000 journalists and blogger contacts, monitor traditional and social media, and engage in real time conversations with journalists, bloggers, and other influencers.
  • Cadence9. This unified solution for managing content marketing lets marketers plan content using an editorial calendar, assign tasks to team members, administer content creation and publishing workflow, and more.
  • Papershare. Cloud-based promotional tool for content marketers that distributes to multiple channels and alerts marketing and sales teams when content is published. Leads are also integrated into Salesforce and marketing automation platforms.
  • PixxFly. Automate the distribution and syndication of all your content with this outbound marketing automation solution.

5. Advocacy Tools

One of the most powerful forms of content promotion could be inside your own company. Use these tools to enable your employees (and, in some cases your customers) to share content across their own social media profiles.

  • GaggleAMP. Amplify social media efforts with this tool that allows you to create “gaggles” of people who can share company social media updates to their followers.
  • SocialChorus. Create brand ambassadors out of employees, customers and partners with this tool that allows for the amplification of social media posts.
  • Amplifinity. This tool creates advocacy programs across several mediums such as email, direct mail and social media.
  • EveryoneSocial. Allow employees and customers to build their own social profiles while simultaneously sharing your company’s created and curated content.
  • SoAmpli. Encourage employees to become brand advocates with this tool that helps you feed content to employees and reward them accordingly.
  • Influitive. Create an army of advocates with this tool that fosters a community of customers to share your content across various platforms.
  • SocialLook. Increase content traffic and conversion rates by sending messages through employees’ social media presence.