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Content Curation Tools Simplified (Infographic)

 

Content curation process is going to be easier if you own the right tools under your wings.

Nowadays, 43% of small business marketers spend six or more hours a week on social media, searching for content and trying to get audience’s attention. However, one-third of CEOs, owners and business owners want to spend less time focusing on it. Simplification is a must and choosing the best content curation tools is the right decision. There are tons of tools that can be utilised to help streamline the curation process and share it with your team, but which ones are the best? Here’s a list of where to start and how to keep social media from taking over your business life.

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The Five Laws Of Content Marketing (Infographic)

At a glance, content marketing seems simple enough to execute.

In reality, the actual work might be daunting even for experienced marketers. The fact  is, we are dealing with a huge amount of procedures and principles to craft a solid content marketing strategy. If you want to skip all of these overwhelming details, today we summarise almost all best points in content marketing business into this handy infographic on the hard-and-fast rules of content marketing. Learn, practice and perform. That’s the key to a successful content marketing strategy.

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Executing A Content Audit In The Right Way

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Content audit is one of the most important task to do if you’re working on any kind of redesign project involving a large amount of content, such as that of a website, intranet or mobile site.

For those who don’t know, content audit is not something you’re necessarily going to want to tackle. It’s one of those tedious jobs that hardly anyone talks about. However, you can’t undertake a redesign of a content-heavy site without it.

Content Audit In A Nutshell

In short, content audit is the activity of checking all of the content on a website and compiling it into a big list. There are three main types of content audits that you can perform:

  • Full content inventory: A complete listing of every content item on the site. This may include all pages as well as all assets, like downloadable files and videos.
  • Partial content inventory: A listing of a subset of the site’s content. A partial inventory may include, for example, the top few levels of a hierarchical site or the past six months of articles. All sections of the site will be covered.
  • Content sample: A less detailed collection of example content from the site.

What is a Content Audit Used For?

The main purpose of a content audit is to produce a listing of the site’s content, usually in a big spreadsheet.

This list of content will come in handy at various stages of the project. If you’re re-doing the information architecture, you’ll return to it again and again to remind yourself of the details of each page; you can also use it to talk to authors about managing and rewriting their content; and if you’re going to be moving to a new content management system, you’ll use it to keep note of what you started with, and where you’re up to.

That said, having a comprehensive list of content isn’t the only benefit of this process. Just by taking the audit you’ll get a much better understanding of the content. You may find things you didn’t know existed, spot duplication and identify all kinds of relationships in the content. It can also serve as a precursor to a more comprehensive content analysis, but that’s a topic for another post!

What Does A Content Audit Include?

You need to record a content audit in a spreadsheet, mainly because spreadsheets are so flexible. They are also great at holding a large amount of information in a fairly manageable way. Plus they’re easy to share with other people.

Try to collect the following information for every page:

  • Navigation title: The name of the main navigation link to the content (e.g. the link title in the main navigation)
  • Page name: The displayed page title
  • URL: You may want to display the URL or just link from the page name
  • Comments: Notes and things for you to remember
  • Content hierarchy: Some way of showing the basic relationship of the content items

You may also like to add information about:

  • Content Type: Is this a basic page, publication, news story, article, technique, FAQ, or something else?
  • Basic content description: A brief reminder about what’s on the page
  • Topic, tags or category: Meta data for products, articles, news, blog posts
  • Author: Who wrote this content?
  • Owner: Who is responsible for the content?
  • Date last updated: When was the content last updated?
  • Attached files: How many files are attached, and what type of files are they?
  • Related: What information is linked from sidebars or Related Links boxes on this page?
  • Availability: Is the content available to desktop, mobile and/or app users? Is the content syndicated to other sites?
  • A numbering system: An index to help you when referring to each content item.

You may need to collect different information for each type of content. For example, you may want to list topics or categories for news content; and only list downloadable files in a publications area.

The most important thing to know about a content audit is there really is no right or wrong way to do it. Content audit is a tool for you to use throughout your project, so create yours in a way that will help you. Don’t be afraid to adapt it after you start, as each client and project is different.

Where to Begin

Getting started is easy! Here’s how you make the spreadsheet:

1. List the main pages or sections of the site in the first column of your spreadsheet (right alongside your index).

2. Choose one page to start with and dive into it, capturing the information you’ve decided upon for that page.

3. If that page has sub-pages, make a list of each of them, and repeat the process for each of these in turn.

4. Then just keep going, until you’ve explored and written down everything you need to. That’s all.

If you’re auditing a big site, it can be very easy to get lost. You need to take this process step-by-step, and to finish one section before starting another.

Tips

  • If your site is run from a CMS, you should be able to get access to a list of all the pages from the site. If it’s a good CMS, and the content is already fairly well structured, you may even be able to have the CMS generate a good quality starter audit for you. If the CMS can’t do it, a tool like the Content Analysis Tool may help.
  • Don’t capture information you are unlikely to need or use. If you’re unsure whether you need information for a specific page, write it down for a handful of pages, to get a feel for whether it will be useful. You can always come back and fill it in for other pages at a later stage.
  • It can sometimes be difficult to determine how a site is structured. In fact, often the process of figuring out what the main sections of a site are can be a challenge. Don’t worry too much about getting the relationships right and showing how pages are connected at the beginning. Just focus on getting pages written down into the spreadsheet—as you get through the audit, you may find a better way of organising the information.
  • Don’t expect the content audit to be fast. Big sites can take days and days to audit. I use this fact as an excuse to buy new music, then sit down and plough through it!
  • Don’t try to take shortcuts, skip sections or skim through without really looking. It’s important that you understand all of the content before you try to work with it later.
  • If you’re working on a brand new site, a content audit can still be useful. Instead of starting with the current site, make a list of all of the resources you’ll be using—printed procedure manuals, fact sheets, videos, paper forms and other documents that will influence the site.

It All Starts with Content

Whether you decide to create a comprehensive list of every item or just a sample items, a content audit is an important process in the path to understanding any content-heavy website. While the process may sound boring, it will provide you with the insight and context you need to make informed design decisions.

Creating a content audit doesn’t require years of experience, but it does require patience, persistence, curiosity, and attention to detail. Take a look at the video below:

The Top Ten Content Marketing Lessons

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In today’s social media era, everyone is a publisher. They want to be awesome online. No one wants to be average.

Here are top ten lessons you can learn and apply to your content, blog and website:

1. Don’t expect to be successful all the time.

All marketers want their content to be successful every time. However, that’s not going to happen. A recent study revealed that only 0.3% of articles will reach the top level with over 1,000,000 views. The reality is that you will only have some of your content go viral.

So how to achieve success? Persistence is the key. A lot of trial and error experiments might be tiresome and frustrating, but that’s the only reason you will stay in the game longer than the others.

2. Write multiple headlines for each article.

David Ogilvy was famous for having written over 100 headlines for one advertisement. If you are serious about content marketing this is one of the “biggies”. Learn and keep learning to write the best headlines you can.

3. Make a large listicle of headlines.

In order to build a solid editorial, you need to master the art and science of large list headlines called “Listicles”. It is a short-form of writing that uses a list as its thematic structure, but is fleshed out with sufficient copy to be published as an article.

4. Test your headlines to find the best ones.

When you have written multiple headlines, you need to test them. In certain circumstances, one headline shines better than others.

5. Stack images in content.

Stacking images in articles can be very handy, especially for visual-oriented readers. This tactic becomes very effective, since you are giving your article the best chance to resonate with your audience, thus urging them to share it. Sometimes, less images would not have received that level of viral traffic.

6. Make it easy for readers to share.

The title says it all. You need to have a very clever technical tactic that makes it easy for your readers to share different parts of the article. You might want to include hovering share buttons that pop up as the user scrolls down the article. According to Upworthy’s research, the result of this “small update” is as big as 398% increase in traffic!

7. Curate the best content possible.

Don’t try and break the news. It would be better if you can give a constant lookout for what works and then curates it. On the other side, this technique can improve the framing on the site you’ve curated, so that more people see it.

Content curation is a mutual relationship. It should be an important part of your content marketing strategy. Watch what is trending and then add your own spin to it.

8. Make it easy for people to like your Facebook page.

You have to love the relentless pursuit of squeezing every piece of viral sharing capability out of readers. You can add a pop-up that appears after you have finished watching a video that politely inquires whether you want hang out with them on Facebook. This produced 419% more likes. You can also added a hover banner that asks the readers to “like” your Facebook page.

9. Target a niche, cause or issue.

As content marketers, we are often trying to reach a broad audience to get that mass appeal. However, it’s more important to tap into niches and cause, because readers are often much more passionate about the right topics.

10. Keep looking for “awesome content”.

Trying to be unique all the time can be an exhausting process. Sometimes, all you need to do is keep reading, hunting and seeing what sort of content works well on the web and your competitors sites.

You might want to look for content that contains:

  • A “hero”
  • A “villain”
  • An emotional story
  • An inspiring message

26 Statistics That Verify The Effectiveness Of Content Marketing To Increase Lead, Sales and ROI

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Marketers from around the world might have heard about the power of content marketing and how it affects your business.

First, let’s make it clear: what is content marketing?

Content marketing covers any efforts to convert online visitors to buying customers through tactics that align content with customer interests, nurture these leads along conversion paths into customers, and persuade these customers so they become outspoken promoters of the company.

If you are still unassertive about content marketing, here are some impressive statistics that might convince you that content marketing is definitely worth the time, money, and effort.

1. Five Statistics About How Consumers Feel About Inbound Marketing

Knowing where your consumers are spending their time online, how they assimilate information, and how they are influenced is the first step to formulating an effective inbound marketing strategy.

  1. 80% of business decision makers prefer to get information in a series of articles versus an advertisement.
  2. 61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company.
  3. 90% of consumers find custom content useful.
  4. 78% of consumers believe that organizations providing custom content are interested in building good relationships with them.
  5. 50% of consumer time online is spent engaging with custom content.

2. Four Statistics Showing Increased SEO, Website Traffic, and Conversion Rate

Understanding your consumers is a great first step, but does inbound marketing actually improve your website rankings, drive traffic, and compel visitors along the buyer’s journey? The following stats answer that question with a resounding “Yes!”

  1. Blogs give websites on average 434% more indexed pages and 97% more indexed links.
  2. Year-over-year growth in unique site traffic is 7.8 times higher for content marketing leaders compared to followers (19.7% vs 2.5%).
  3. Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%).
  4. Inbound marketers double the average site conversion rate, from 6% to 12% total.

3. Nine Statistics Proving Inbound Marketing Increases Lead Generation

Not only does inbound marketing improve your online presence, it can dramatically increase the number of marketing qualified and sales qualified leads.

  1. 78% of small businesses attract new customers through social media.
  2. 34% of all leads generated by marketers in 2013 come from inbound marketing sources.
  3. Inbound practices produce 54% more leads than traditional outbound practices.
  4. 54% more leads are generated by inbound than by outbound.
  5. HubSpot customers average a total of 9,100 leads after 1.5 years of inbound marketing.
  6. Brands that create 15 blog posts per month average 1,200 new leads per month.
  7. Businesses with 31 to 40 landing pages got 7 times more leads than those with only 1 to 5 landing pages.
  8. Those with over 40 landing pages got 12 times more leads than those with only 1 to 5 landing pages.
  9. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.

4. Five Statistics Proving Inbound Marketing Increases Sales

Increasing the number of leads is nice, but it’s all about the bottomline sales.

  1. Customers who receive email newsletters spend 82% more when they buy from the company.
  2. Nurtured leads make 47% larger purchases than non-nurtured leads.
  3. Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.
  4. Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate.
  5. Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.

5. Three Stats Proving Inbound Marketing Increases ROI

Swimming in sales is euphoric, but take it a step further by showing your boss that inbound marketing actually costs less per lead compared to traditional marketing with the following stats.

  1. Content marketing produces 3 times more leads per dollar.
  2. Inbound marketing costs 62% less per lead than traditional outbound marketing.
  3. Within the first 6 months, SmartBug Media ranked in the highest client ROI in HubSpot history with an overall 1,047% ROI.

These are just a handful of compelling stats out there proving that inbound marketing is too important to ignore. Do you have any other stats to add?

17 Examples of Great Content Marketing Strategy in Australia (SlideShare)

Content marketing development in Australia has been grown fast for a couple of years now.

Google’s recent algorithm change has taught us that content marketing is very important for all businesses that want to take online selling more seriously. According to one research report, spending on content marketing in Australia is set to increase by 61%, with 12% of respondents saying they will be ‘significantly increasing’ their budget this year.

Obviously, this statistic has marked the rise of content marketing age in Australia. Here are some prime examples of Australian brands that doing their content marketing job well.

Eight Growth Hacking Tips To Drive More Traffic And Conversions

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What is growth hacking?

Growth hacking is a marketing technique designed to turn clever hacks into fast-paced product growth. Content marketing is also about growth; if you’re creating content, you’re doing it because you want to grow your traffic and reach more people.

In today’s post, we will share nine growth hacking tactics to make your content marketing efforts more impressive.

1. Set your OpenGraph tags in order

Almost every social media site uses embedded OpenGraph HTML tags to generate link previews so readers can preview page content before they click through to read the post. These link previews are generated using a small bit of meta-tag code that is included in the <head> of your HTML page. Configuring and testing the tags may require some technical wrench time, but it is worth it; OpenGraph tags can help improve click rates. If you are using WordPress for your website or blog, the WordPress SEO Plugin by Yoast does an excellent job of making things work for all of the major networks.

Here are some handy tools to test how your link preview looks like:

  • Facebook OpenGraph Debugger
  • Twitter Hovercard Validator
  • Google+ Structured Data Testing Tool
  • Pinterest Rich Pins Validator

2. Utilise microdata and rich snippets

By now, most of us know about Google Authorship, the functionality that displays the author’s profile image next to search results. These little gems have been proven to increase attention and click-through rates, but the opportunities don’t stop there.

Microdata (also called rich snippets) are the few lines of text that appear under every search result. They were designed by Google to “give users a sense for what’s on the page and why it’s relevant to their query.”

In other words, rich snippets provide you with a few additional characters to convince your readers that your link is worthy of their click. Luckily, if you have some HTML skills, you can control what is seen here. This is an advanced topic, but worth exploring if you want to get the extra oomph out of your content. If you want to take it a step further, take a look at Google’s In-Depth Articles markup.

3. Share your business data with your readers

Readers love stories, and even more importantly, they love sharing compelling stories with their friends. Sharing your business data is one of honest way to craft a reliable story. While some may see this strategy as extreme, others may see it as a brilliant content hack.

However, by sharing the data-based content that they use internally, you are actually opening yourself up to an entirely different audience and traffic source. Undoubtedly, there are mental hurdles associated with making “private” data public, but your readers will appreciate the transparency.

4. Make your content load faster

Matt Cutts, one of the official spokesmen for Google Search, has made it clear that site speed is a factor that Google uses for determining search rankings. In addition to this, the average website visitor will leave your website in 10-20 seconds if they don’t feel that their needs are addressed. You don’t want to waste that time loading your website.

A great place to start is Google’s web performance best practices guide, which outlines a number of things that you can do to optimize your site speed.

5. Rewrite old content

A great way to extend the life of your evergreen content (content that will not lose relevance or interest over time) is to turn it into a simple autoresponder email course that is dripped out to subscribers over time. By giving “old content” a new life in this way, we have collected thousands of new leads.

The easiest way to start is to choose a common theme on your blog and find a group of posts that match your topic of choice. Next, aggregate the posts in your email autoresponder account so that they drip out to your subscribers over time. Create a dedicated landing page for the course and start promoting it; soon you will see that autoresponder courses are content pieces that keep on giving.

6. Promote your content on social media more than once

Sharing your content more than once on social media is a polarizing practice. Some people don’t care for the continued promotion of a piece, but as is often the case, it’s hard to argue with results.

The truth is that no one cares or even notices that you’re posting your content more than once, provided you don’t act like a spammer. You don’t want to be sending your messages out in too close succession, which is why you need to create a plan for pre-scheduling across your social media accounts. A well-executed schedule may look something like this:

  • Social message sent when blog post goes live.
  • Further social messages trickle out to your accounts over the next 2-3 hours.
  • Messages are shared again on the appropriate social channels the next day.
  • Another series of messages are pre-scheduled and sent the following week.
  • More social messages are pre-scheduled for the following month.
  • Additional messages can optionally be scheduled for the three-month mark or beyond.

7. Develop a guest blogging calendar

You may have recently heard that guest blogging is dead. Well, it’s not. It’s just misunderstood.

Guest blogging is an age-old content hack and as a link-building tool it probably is dead. That being said, as a way to build trust and awareness for your personal brand, it’s still very much alive. If you are doing it right, guest blogging is still a powerful method for promotion and professional networking.

On top of this, guest posting helps us build our influence online. It is still a classic way to growth hack your content marketing – as long as you’re using it to build influence, not SEO.

8. Understand the real definition of content marketing

Everyone knows that content marketing can drive traffic if it is done well, but it’s not an overnight process. Getting the most out of each piece of content that you create is a great start, but you also have to account for the fact that content marketing takes time.

Content marketing isn’t about bringing someone to your site once and immediately converting them into a customer; it’s about bringing them back time and time again. It’s about building trust with your audience and earning their business over the long haul.

Five Most Reliable Keyword Research Tools For Your Content

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“It’s all in the tools.”

The above quote is absolutely true in keyword research process. In fact, using the right tools as a part of your content marketing strategy can make all the difference in the world. There are many free and paid tools that can help you find the right keywords that might elevate your SERP. Here are top five keyword research tools that will save a lot of your time and make your SEO work easier.

1. Ubersuggest

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This tool is a quite reliable when it comes to keyword research. It gives you hundreds of keyword suggestions related to the term you enter.

2. Google AdWords Keyword Planner

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Google AdWords have provided a Keyword Planner on its service. It will give you various data such as related keywords, average monthly search volume, and the level of competition you can expect for a particular term.

3. SEO Book

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A fantastic tool for finding related keywords. It estimates for monthly search volumes and even the cost per click or a particular keyword, which might be useful when combined with AdWords.

4. Moz Keyword Difficulty Tool

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The best tool for estimating how difficult a keyword will be to rank for. It is a paid tool, you will not regret it.

5. Wordtracker

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It gives you an estimate of the traffic you could receive for a particular keyword, as well as the level of search competition. Offers a free trial, but a full membership will cost you about $27/month.

Three Strategies On Content Creation That Will Help Your Business To Gain More Traffic (Infographic)

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Did you know that 90% of the information your brain receives is in the visual form? Or that blog posts with images tend to get 94% more views?

Using images is not the sole strategy you can rely on to get more engagement. Increasing your word count can help too. Blog posts that contain 3,000 to 10,000 words, on average, get more social shares.

To show you how you can gain more traffic through content creation, here is an infographic that dissects all the content creation strategies you need to follow. From increasing readability to gaining more social shares, the information in this infographic will be handy for all serious marketers.

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Getting More Share For Your Infographics With These Ten Practical Tips (Infographic)

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Content sharing is the backbone of social media and viral campaign. Getting the content shared as many as possible is one goal every online business should strive for.

In this visual age, infographics are one popular method to provide information, data and statistics in a way which is easy to understand. Infographics are also appealing enough to share through multiple social media and marketing channels. However, having a wonderful infographic is pointless, except you know how to get your message out there quickly.

In today’s blog post, we provide an infographic that offers ten practical tips to get your infographic shared quicker than you may thought. What are you waiting for? Start grabbing the attention of your audience and encourage them to share your content right away.

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