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“Real Time Marketing” Has Proven To Be Effective Method For Modern Content Campaign

real-time-marketing

Have you ever considered taking advantage of breaking news on your social media channels? If not, you are certainly left behind the others.

A recent research from Wayin has revealed that 64% of real-time marketers have influenced breaking news on social media in the past year. The number increases to 78% for brands seeing an ROI of at least 50% on their real-time marketing investment, compared to only 57% for brands with an ROI of less than 50%.

“The best brand marketers no longer rely only on planned campaigns; they’re looking to social media to find real-time, consumer-generated moments to power more informed and engaging campaigns – and it’s paying off. Companies using the right technology to find and analyse these real-time moments and use them in a meaningful way are able to connect real-time efforts to overall marketing goals and greater revenue results” said Jordan Slabaugh, Wayin’s vice president of marketing.

Perhaps more important is that 98 percent of marketers report a positive impact to revenue from real-time marketing. There are obviously some significant challenges to real-time marketing of this nature, of course, but is it worth the investment? The answer lies in you.

4 Content Marketing Errors You Need To Avoid

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Content marketers do every effort it takes in order to optimise their performance. Creating a blog post, finding relevant and interesting images for social media, sending emails to generate leads and producing captivating captions are some of the “standard” practices content marketers are struggling with.

Internet and social media has changed the world of content marketing to a whole new level. Nowadays, every single business whether it is a small startup or a gigantic company uses internet as a primary resource to connect with the intended audience. However, a test proven content marketing plan works as a backbone.

Unfortunately, many amateur marketers and newbies are still making basic content marketing blunders that are becoming the biggest barrier against their ultimate goals. In this post, you will find four worst content marketing mistakes that can ruin all your efforts in no time.

1. Not Concentrating on “Why”

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The days when internet marketers were using content to trick search engines through keywords are gone for good. Today’s rules are entirely different. Internet users and potential consumers know what they want. It means that using content just to sell a product is not a smart approach in this customer-centric era. Instead, you need to understand your audience first, and then create content that can actually fulfill all their desires. Remember, a stellar content marketing plan is always based on customers and their priorities.

2. Not Adding New Spin to the Content

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Over 100 billion searchers use Google in a month. It is a clear indicator which tells that if you want to survive in this massive competition, you really need to produce some extraordinary piece of content. Only this way, your audience will stick to your content, quench its thirst and complete its buyer’s journey quite smoothly. You don’t need to write what others have already done. In fact, you should add a personal touch to you content with some exciting flavors for making it a valuable and useful resource for audience.

3. Not Even Thinking to Satisfy the Search Engines

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Apart from customer-centric content, make sure to satisfy the search engines to unlock the unlimited benefits. Keep in mind, it’s not the same practice of filling your content with a bunch of keywords. Instead, use your targeted keywords wisely that can help the crawlers to identify and index your content for search engine rankings. When it comes to Google, it only prefers content that is well-written and uses best practices to attain ranking. So yes, it is important for you to satisfy the search engines in order to make the most out of your content marketing efforts.

4. Not Learning From the Influencers

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The world of internet is packed with lots of influencers and real life examples that can help you improve your skills and thinking capability. The reason behind highlighting this point is pretty obvious. If you want to take your content marketing to the sky, then learn from the influencers. It is an amazing way that will assist you in bringing stability to your content marketing plan.

Creating Content That Overpower Your Competitors (Infographic)

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Meticulous content creation is one of the important factor to have a high traffic website.

However, creating a great content that contribute to your web traffic is not a simple task. There are numerous factors you need to focus on. Do you want to overpower your competitors in traffic game? Take a look at the following infographic for more details.

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Infographic credit: Siege Media

Create and Share Relevant, Customised Content (Infographic)

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You need to choose which content suit you the best because all content is not created equal.

Even if they are not currently the target of an active marketing campaign, your current followers and potential prospects are still valuable to you. You need to keep them happy and build trust with them by being a consistent and reliable source of customized, relevant content.

Unlike your marketing campaigns, the content you release throughout ongoing cycles should be diversified. It should target various personas and focus on a variety of types and formats. Take a look at the following infographic to see few different types of content to try out:

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Infographic credit: Venngage

Three Excellent Freemium Content Discovery Tools To Elevate Your Social Media Performance

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Do you need more fresh content sources to make your social media presence more robust and active?

With the increasing popularity and effectiveness of content marketing, content curation and sharing tools are becoming widely used as they make social media management tasks easier. Moreover, these tools aren’t all expensive either. Most content curation tools offer a free version of their tool that is sufficient to meet most social media marketing needs, with paid versions that offer more exclusive features. Here are top three free content discovery tools that might fill your marketing need:

1. DrumUp

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DrumUp is a quite nice content discovery, creation and sharing tool, which is currently available for free. It uses keyword searches to find highly relevant content that you can share on multiple social media platforms like Facebook, LinkedIn and Twitter. The tool populates search results from keyword searches in a queue on the main dashboard, and you as a user can select the posts and articles that you want published. By allowing you to edit or delete posts from the queue, and schedule others for specific times, the tool allows you to fully customise all your content recommendations.

DrumUp’s scheduler automatically picks high-traffic times for your chosen time zone for all your scheduled posts to go live. However, if you prefer a date or time other than that set by default, you can easily change it by clicking on the calendar icon that appears at the bottom of each scheduled post. You can also add custom posts, along with images to the queue of curated content.

2. Spundge

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Spundge is a content discovery and curation tool that works especially well with marketing teams, or marketing strategies with multiple collaborators. Its interface works perfectly with notebooks. You create multiple notebooks depending on the subjects that are relevant to your business and then start curating content by organising individual articles into notebooks. You can also look up exiting users and notebooks that have already been curated by other users on the platform.

Spundge also allows for easy curation of content that is found externally on the Web, and not within the service. When you sign up, the service will ask you to install a bookmark button. Anytime you come across something on the Internet that is relevant to your business, you can simply click on the bookmark button and the tool’s sidebar will show up, letting you save the article to your preferred notebook easily.

Each notebook can have collaborators, so multiple people on your team can add articles to Spundge simultaneously, which increases your cache of content. Though stories can be created on Spundge, it is currently a PRO service and only available on purchase.

3. Feedly

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Feedly is a feed-based content discovery tool that helps you populate a personal feed with articles from selected topic areas and sources, and also lets you post each of them individually to your social media spaces. It is an easy-to-use app that also lets you save articles to either read and/or post at a later time.

The tool comes with a built in tagging option that allows you to add tags to articles to categorise them into specific streams. More customisation options are made available on the Pro version.

9 Tips to Create Super Engaging Content

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There is always a room for improvement in content writing.

If you are a content creator, there are so many ways to attract more people to your website and keep them coming back. A lot of this has to do with how visually appealing a website is and how the wording has been chosen. Engagement with the blog is also of utmost importance. Here are nine wonderful tips and techniques for engaging readers in blog.

1. Include visuals

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Try to include visuals in your blogs because it attracts more readers. You can use eye-catching images, screenshots or photographs that match your post topics. Giving your post a featured image will get people’s attention more than any title you come up with.

Don’t forget infograhics – readers like bright informative posts with visual elements. It’s rather simple to create infographics with numerous online tools.

2. Know your target audience

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You need to know who reads your blog to get more of the same type of people you read it. This is called your target audience. Chances are the more readers you have the more engagement you will get. If you know what people want to read, you can create content that will keep readers interested. If you are not sure what will keep your readers interested you can use survey tools like Qeryz.

You can also ask your audience what they want to read about next. Readers can comment on your post to let you know. This tactic will automatically help with increased engagement.

3. Get a good comment system

In order to get comments and engagement you need an effective comment system. To find the best comment system compare your blog to others in your niche, especially the ones that get a lot of comments. Using the same system as other blogs like yours will make it easy for those readers to engage through a system they already know. You can also look at blogs with little or no comments and make sure you do not use that system.

4. Ask for engagement

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Ask your readers for engagement by showing your interest in their thoughts and experiences. Or encourage them to ask any questions they might have. Techniques like this will peak their interests and get them communicating with you. Once they do, be sure to respond to their questions and comments to keep the interaction going. When you start engaging with your audience on a frequent basis, they will be more likely to return to your blog more often for future updates.

5. Guest writers

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Get guest authors to create content for your blogs now and again. It’s rather difficult task to find and hire good content writer, but collaboration with guest writers will definitely save you a lot of time and money. This will attract more readers than just having your own posts. You can benefit greatly from someone who has already made a bigger success of themselves by networking with them and asking them to do a guest post for you. This keep your blog content unique and different.

6. Promote your content

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Once your blog’s engagement has been improved you need to do that little extra to get it out to the world. Using promotion platforms makes this very easy. Social networks like Facebook and Twitter all offer promotional deals for your posts that will get it noticed by many people of the network. Create engaging content, you need to get it out there to make sure it receives the attention you seek.

7. Email lists

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Ask them questions about your blog and ask them for feedback in order for you to improve your blog. Use the subject line to intrigue subscribers and provide a body to the email that encourage subscribers to engage and communicate by clicking on links, visiting your website or social media accounts to leave comments.

8. Social media

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Sharing your blog posts on social media is a very effective way of increasing your reader engagement because these platforms were made to socialize on. The best way to do this is to create a Facebook, Twitter, Google+ or YouTube page to share your blogs from your website. Having a Facebook page for example is a good way to increase traffic to your website. You can even add a ‘Call to action’ button to your blog’s Facebook page that can link readers directly to your subscriptions page on your website.

9. Effective titles

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There are many ways to make a headline that get your reader’s eye. A title must make you want to read more. This is especially true when sharing on social media, because the title will be all you see. Titles that get clicked on the most often starts with ‘How to’ or ‘Top tips to’. Others can start with questions. Remember to catch the gist of your article in the headline so focus on including the main keywords. Also make sure that your title delivers what it promises to the reader. If not, you might actually be deterring readers.

The Complete Guide to Content Length (Infographic)

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Content length is one of most important aspect in every content creation process.

So many aspects can be taken into account when it comes to content length. It really depends on what type of blog the content is for and who the target audiences are. Teenagers will find the suitable length in a much different way that an elders. So keep in mind that you will need to experiment a bit until you find the best brevity.

However, to simplify your research, we are presenting a handy infographic that will teach everything you need to know about content length. Whatever your business background is, there is something for everyone here. Enjoy.

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Infographic credit: ExpressWriters

 

 

46 Expert Tips for Organising Addictive Content (Infographic)

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Who doesn’t want to create an addictive content that keep attracting customers back again and again?

To tell you the truth, creating a perfect content that fulfills everyone’s taste is virtually impossible. This is why it’s so important to keep your eyes open to all changes. You also need to adapt them as well. Wasting any time in creating content that will go unnoticed, unread, and unappreciated is obviously a big drawback.

So, if you need some tips on how to optimise your content, here is a list of 46 good and practical tips from experts for creating addictive content. Take a closer look at them, maybe some of your business marketing gurus are included in the list!

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Infographic credit: Venggage

Deconstructing User-Generated Content in 2016

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At its best, UGC (user-generated content) appears to be an easy win for the marketing world, where genuine, satisfied customers publicly and voluntarily sharing their positive interactions with your brand have a compelling authenticity that money can’t buy.

A recent survey of 2,000 consumers has found that 66% of people prefer to hear brands’ stories from “real people”, as opposed to high-profile public figures, CEOs or employees. Although celebrity campaigns can still gain huge traction when done well, little to none viewers will believe that the smiling celebrity on their television screen is motivated by pure love of the product. An ad where a public figure enthusiastically celebrated his car insurance deal was ineligible to become one, as the company does not offer insurance to entertainers.

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Billed by many experts as “the modern version of talking over the garden fence”, UGC taps into the fact that real fans of your brand exist and are often happy to engage on social media. By publishing those conversations and interactions, you can prove that you value their contributions and gain significant insights into who those fans are and what they think you could be doing better. The report found that 48% of B2B and 70% of B2C marketers listed “Leveraging user- or fan-generated content” as an initiative that they were either working on now or would be within the next 12 months.

However, UGC campaigns can be something of a double-edged sword, particularly when it comes to maintaining control over the wave of incoming content. For instance, a promoted Twitter campaign from McDonald’s encouraging users to share their #McDStories in 2012 rapidly backfired, as negative tweets poured in mocking the brand. The promotion was pulled within two hours, but the hijacked hashtag continued to trend regardless. The old marketing adage that the satisfied customer will tell a few friends while the dissatisfied customer tells everyone they know has repeatedly proven itself to be painfully true in the age of social media.

Other examples of successful UGC, Marketing Week honed in on brands that have embraced the good, the bad and the ugly responses, seeing even negative feedback as a chance to improve. The Weather Channel doubled its video completion rates after incorporating footage from social media, while allowing consumers to refute their forecasts. By opening up a conversation with their consumers and showing a willingness to improve, the brand now stands in a much stronger social position.

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For travel brands, the imperfection of users’ holiday content is exactly what sells it as authentic and attainable. “People can imagine themselves in that situation far more easily than a beautiful picturesque magazine photo shoot,” explains TUI’s Group Head of Social, Rachel Hawkes. In a UGC pilot across its Greek resorts, the firm recorded an average monthly increase of 45% in resort-specific social media conversations. With more ways than ever for consumers to discuss, rate and recommend your brand, it’s essential for marketers to get in on the conversation and take advantage of their ready-made content contributors.

15 Luxury Brands Who’ve Done Content Marketing Correctly

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Being a luxury brand, creating an effective and relevant content marketing strategy is not automatically easy.

While social media proposes accessibility, luxury brands tend to keep a sense of exclusivity. They often reaffirm their position as an elite, full of aspiration force to be reckoned with (like how Chanel follows no one on Twitter). However, nothing conjures up a fantasy like quality, immersive content. In today’s post, we will share 15 luxury brands which are creating the stuff dreams are made of. Below you’ll find great content marketing cases studies demonstrating what these luxury brands have done to make content work for them.

1. LVMH

Key Takeaway: Allow editorial and audience flexibility In 2010, leading luxury group LVMH launched Nowness.com, a self-described “daily resource for the culturally curious.” In 2011, the site was awarded a Webby for Best Fashion Website and a Clio Award for Best Interactive Website. Even after careful perusal, it’s not apparent the site is branded; LVMH allows Nowness to have its own creative, free-flowing voice.

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Content is accessible without a membership, but a registered login permits users to curate their own content experience by “loving” videos, photos and articles. Capturing this data allows Nowness to send registered users personalised recommendations via email as content is produced. Members can also view one another’s “loves” while checking out contributor favorites. Featuring a variety of original content from celebrities, rising stars and industry notables, Nowness brings it all together with polish and style.

2. Jaguar

Key Takeaway: Encourage user participation In 2013, Jaguar launched #MyTurnToJag, which called upon consumers to state why they should win an opportunity to test drive the brand new F-TYPE convertible. The campaign lived primarily within a Facebook page comprised of posts, tweets, Instagram photos, and even a couple of Vines, proving that Jaguar has an avid fan base willing to endorse the brand publicly. At the end of 2014, the brand launched Why Jaguar, a section of its site detailing its car models and customer photos and reviews. The luxury car dealer asks users to submit their photos and reviews, and proudly shows them off on its website. Jaguar isn’t afraid to put their users’ content on a prominent place on its website, showing that they are confident in their product and respectful of their customers’ opinions.

3. Gucci

Key Takeaway: Let users interact on the go Luxury customers are busy people. They may travel often for business or pleasure, and they rely on their mobile devices to pass the time. To ensure that the movers and shakers buying their products can be tuned in with the brand wherever they are, Gucci created Gucci Style, a “shoppable magazine” that allows users to shop on the go.

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The magazine features fashion photos and tips, as well as shows users Gucci’s social feeds and lets them formulate product wish lists. If users want to buy products, they can go to the navigation and look at the store locator.

4. Bergdorf Goodman

Key Takeaway: Forge frontiers while staying true to your roots Bergdorf’s online presence is inextricably linked to its New York City locale, with blog posts such as, “Best New York City Closets,” a Tumblr page filled with city-centric Instagrams, and a Pinterest board that shows classic New York sites and fashions.

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Bergdorf Goodman is an iconic, 110-year-old brand that has successfully made an energetic leap into the social media space. Cannon Hodge, the luxury retailer’s former social media manager, established the brand’s bubbly voice which stands out in already noisy landscape. Bergdorf’s maintains a presence on at least thirteen different social media channels, all firmly tied to its historical, local roots. The brand shows that a prolific presence doesn’t have to be divided when it comes to content, and sticking to a local theme doesn’t mean limiting creativity.

5. Standard Hotels

Key Takeaway: Express culture through content Standard Culture, the official blog of Standard Hotels, is the ultimate virtual concierge. Part city guide, part entertainment resource and part fashion diary, the site is a destination for both guests and locals with a love for travel and a flair for culture and good taste. Featuring original content on the latest happenings in New York, LA and Miami, customised playlists, guest photos and exclusive e-commerce partnerships with eyewear outfitter Warby Parker and artist Julia Chiang, the blog serves as a real-time account of the hotel group’s cultural ethos. And the best part about Standard Culture? Even when no rooms are available, users can still spend a night with The Standard.

6. OMEGA Watches

Key Takeaway: Promote a cause On its Facebook page and website, OMEGA is simultaneously promoting, showcasing the company’s history with, and selling watches geared towards women.

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7. Louis Vitton

Key Takeaway: Show off your influencers Want people to be drawn to your content? Give them a look at how influencers are interacting with your brand. The Louis Vitton Instagram page, which has 6.8 million followers, is a great example of this.

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The company posts photos of celebrities wearing its clothes and walking around with its bags. These trendsetters determine what’s cool right now, so if people follow a page that showcases the products, they’re going to be at the forefront of fashion as well.

8. Barneys New York

Key Takeaway: Give your audience exclusive content On The Window, the branded content hub for Barneys New York, readers are given a behind-the-scenes look at their favorite designers. They are taken into designers’ worlds, and learn about the inspiration behind the clothes and jewelry they wear.

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9. Burberry

Key Takeaway: Focus on one product Burberry recently re-launched The Art of the Trench, a campaign that features professionals’ and users’ photographs of people wearing Burberry trench coats. It spans across the brands’ social media pages, and highlights people from around the world.

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The trench coat is one of Burberry’s iconic products. On “The Art of the Trench,” they can showcase models and customers from all over, and demonstrate how their products are loved and worn by people of all different backgrounds. For Burberry, the trench coat is a true unifier.

10. Four Seasons

Key Takeaway: Provide opportunities for unique experiences Customers are already checking into their hotels physically, so why not ask them to check in online? On the Four Seasons Foursquare page, which has more than 29K followers, the hotel chain showcases its discounts and posts up about its events happening at hotels throughout the US. Once customers log on, they can see if anything is happening at the hotel in which they’re staying, while local users are able to see if it’s worth stopping by the Four Seasons and partaking in their experiences.

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11. Tag Heuer

Key Takeaway: Hire brand ambassadors Tag Heuer, in what can be assumed is an effort to connect with younger buyers, promotes brand ambassadors on its Twitter feed. One of the ambassadors is Martin Garrix, a 19-year-old electronic musician, and G.E.M., a singer in her early 20’s.

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12. Tesla Motors

Key Takeaway: Humanise your brand Teslas are expensive cars. They cost more than $100,000, and aren’t on the radar for most American families. However, Tesla aims to change the way the brand is viewed with its customer stories section of its website. Mainly featuring photos and stories of families enjoying its cars, these first hand testimonials humanize the brand and show that regular people drive these products as well.

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Tesla is now gearing up to release a $35,000 car; this part of its site is going to come in handy for families who are considering buying the more affordable version when it comes out.

13. STYLEBOP.com

Key Takeaway: Create an all-in-one destination for customers Fashion enthusiasts read Vogue, Nylon, and Elle. Instead of having its customers go to these publications for advice, STYLEBOP.com issues its own magazine instead. The magazine includes a mood board of the latest looks, notes from the editors, photos of trending fashions for the upcoming season, a feature on one of the designers whose products are being sold on the site, and tips from stylists.

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14. Cartier

Key Takeaway: Don’t send mixed messages If luxury brands want to successfully reach their customers, they have to coordinate uniform looks for the content. For example, they may put together fashion lookbooks for the season on Instagram, or follow Cartier’s lead and showcase multiple images from the same campaign all in a row.

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When scrolling through the Cartier feed, it’s apparent that the brand aims to drive home certain messages at specific times. Instead of having a seemingly scatterbrained feed like many brands, Cartier hones in on one product or theme, and posts numerous images revolving around it. Recently, they uploaded photos of celebrities wearing their jewels at the Met Gala and images of their summer jewelry collection sitting poolside.

15. Land Rover

Key Takeaway: Show users the dream Luxury brands are focused on providing users with exceptional experiences. To give its audience a glimpse into the Land Rover lifestyle, the company launched OneLife, an iPad magazine that features a Land Rover owners’ story and exciting journey. The latest issue, for example, is about surfer Chrystal Jameson Fitzgerald, who goes to Alaska with her Range Rover Evoque and tries surfing in the chilly waters.

A commercial that shows a Land Rover driving in remote places wouldn’t be enough. Firsthand content from an actual owner is much more effective at selling the car and getting prospects tuned into the possibility of one day owning the vehicle.