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By TWMG
Content marketing is a top priority for most businesses in 2013. If your business is planning to add new, or enhance existing, content marketing efforts this year, then you know just how challenging it can be to gather the right ideas, and resources, to meet your content marketing goals.
In this 100 Content Marketing Examples guide, … Continue reading “100 Content Marketing Examples (eBook)”
By TWMG
When talking about content marketing, people usually think about SEO and customers lining up to buy their products. However, such thoughts fade quickly when they are down to the improving measurable results from their actions.
It is not about creating a great content. The real issue is that most of the content we’re creating isn’t answering … Continue reading “12 Tenets of Content Creation (Infographic)”
By TWMG
Marketers love surveys and trend data. However, sometimes they forget what just blatantly clear that something is upon us: video.
Most marketers are stuck, as videos appeared on the scene. Thus, marketers are still learning how to use it effectively. It’s like a mysterious, black box, waiting to crack it open.
Let’s take a look at these … Continue reading “The Importance of Video in Content Marketing”
By TWMG
Content marketing is everywhere, and it becomes a common trend in business nowadays. As people are increasingly using online media to represent their digital identity, the best way for brands to engage with their audiences with is to create content they can use as their own social currency.
In today’s global era, every type of businesses … Continue reading “Four Tips To Successful Content Marketing”
By TWMG
Making a content marketing plan that does not create leads and sales for you is pointless. The sad fact is, most content marketing strategies fail because content marketers have been given bad information about “what works.”
First of all, let us get this straight: good stories don’t cause sales. Engagement does not either. High levels of confidence … Continue reading “Content Marketing Tips: Storytelling and Why Most Content Marketing Plans Fail”
By TWMG
One of the hardest things about maintaining an effective digital strategy is being able to stay inspired and come up with fresh content ideas. This is an area that many bloggers and community managers struggle with. The amount of content you need to produce in order to stay relevant online is huge. If you’re in … Continue reading “Six Tips To Dig Content Ideas from Your Customers”
By TWMG
Most marketers would like their content to go viral, but getting your content to go viral is not easy. For every high-profile example of a successful viral product—FlashMobs, the Star Wars Kid, or JibJab’s 2004 election spoof—there are many more attempts that fail. We have discussed this topic on previous posts (here and here). In this interview with Thales … Continue reading “Why Some Ads Went Viral and Others Don’t (Video)”
By TWMG
It’s not just managers who love good contents. In fact, 70% of customers said they felt closer to a company as a result of content marketing. Some of the more notable statistics in the infographic include:
90% of organisations market their products with content
82% of consumers feel more positive about a company after reading custom content
80% businessmen believe … Continue reading “The Complete Guide to Content Marketing”
By TWMG
More than 2.5 million videos are being uploaded on YouTube everyday and 90% of them get less than 1,000 views. Even if you have a video on YouTube, you would have fewer views, unless you put some marketing efforts on it. However, a groundbreaking video with a lot of viewers need a lot of works.
Remember … Continue reading “Five Easy Tips for YouTube Video Marketing”
By TWMG
There is a neverending debate among business owners about the rivalry between content marketing and traditional advertising. Some people say that traditional advertising is more important than content marketing, since it will be likely bring leads to them. However, those who are on content marketing’s side believe that content marketing will bring long term relationship … Continue reading “Content Marketing Versus Traditional Advertising (Infographic)”
