Weekend Warrior: Building Links Post-Panda

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If you happened to see Google’s interactive Earth Day doodle on Friday, you undoubtedly noticed the pair of Panda bears frolicking behind the omnipresent “G”. Do not be misled – those cuddly creatures mean business, and they are a not-so-subtle reminder to every company on the Web that the recently updated search algorithm nicknamed Panda … Continue reading “Weekend Warrior: Building Links Post-Panda”

The Discipline of Content Strategy

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We, the people who make websites, have been talking for fifteen years about user experience, information architecture, content management systems, coding, metadata, visual design, user research, and all the other disciplines that facilitate our users’ abilities to find and consume content.
Weirdly, though, we haven’t been talking about the meat of the matter. We haven’t been … Continue reading “The Discipline of Content Strategy”