Category: Customer Relationship Management

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Earning More Loyalty in Your Business: Traditional vs Digital Campaign

| 0 Comments | By TWMG

Have you offered a cool and trendy mobile app for your customers yet? If the answer is no, there is no need to feel discouraged. Digital alternatives for customers’ loyalty schemes are not yet the “best or nothing” condition. Melle Staelenberg, Salmat mobile product manager at digital communications consultancy, stated that although some Australian retailers now … Continue reading “Earning More Loyalty in Your Business: Traditional vs Digital Campaign”

Using Social Psychology to Revamp Prospects into Paying Customers

| 0 Comments | By TWMG

When it comes to revamping more prospects into paying customers, you will be dealing with how well you understand your buyer’s mind and what they want from your business.
The problem is the fact that your time can not scale in every circumstance, and there may come a point where you are not able to know each and … Continue reading “Using Social Psychology to Revamp Prospects into Paying Customers”

The Reasons Behind “Un-Liking” Phenomena in Social Media

| 0 Comments | By TWMG

1 in 3 social media users have stopped following or “un-liked” a company or brand on a social network. The most aggravating turn-offs for these former followers are irrelevant posts (49%), over-frequency of posts (38%), and a lack of expected or promised content (35%). Another study finds that 37% have disengaged from their brand connections, with one-third of … Continue reading “The Reasons Behind “Un-Liking” Phenomena in Social Media”

Customer Intelligence at Bazaarvoice

| 0 Comments | By TWMG

Social commerce solution Bazaarvoice just released a customer intelligence tool, an offering which aims to reveal insights from customer conversations (and customer sentiment) to drive decision making across the enterprise including for including sales, marketing, customer service, merchandising and product teams.
“To succeed, companies must get to ground truth about how products are perceived by different … Continue reading “Customer Intelligence at Bazaarvoice”

The Website Marketing Group Announces Solution Partnership with Nimble

| 0 Comments | By TWMG

New Social Business Platform Nimble Transforms the Way People Manage Relationships
 
Australia, August 12th, 2011 – The Website Marketing Group has announced their solution partnership with Nimble. Nimble is a Social Business Platform that combines relationship management and social engagement into an affordable web-based solution.  It integrates LinkedIn, Facebook, Twitter, Google, email contacts and conversations into … Continue reading “The Website Marketing Group Announces Solution Partnership with Nimble”

Nimble: The Next Evolution in CRM

| 0 Comments | By TWMG

Designed for small and medium-sized businesses, Nimble is the next evolution in CRM – a social relationship manager that unifies all of your contacts, emails, calendar activities and the most popular social channels (Facebook, Twitter and LinkedIn) in one easy-to-use, Web-based solution.   
Unify Your Contacts, Calendars, Communications and Collaboration

Nimble puts all of your contacts, tasks, … Continue reading “Nimble: The Next Evolution in CRM”