38 Important E-Commerce Statistics in 2017 (Infographic)

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Nowadays, purchasing product means buying online.
However, you may be surprised to learn that e-commerce sales account for just 8% of total retail sales in the US and just 14% of retail sales in the UK. That being said, while e-commerce is a promising industry with trillions of dollars being spent, there’s still a huge potential … Continue reading “38 Important E-Commerce Statistics in 2017 (Infographic)”

WeChat Wallet Utilises QR Codes For Digital Transaction

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QR codes might seem old school in the fast-paced world of digital marketing. However, in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.
The success of QR in China is mainly due to the country’s popular mobile messaging platform WeChat. Each time the app is downloaded, a QR code … Continue reading “WeChat Wallet Utilises QR Codes For Digital Transaction”

How To Maintain The Hardly Obtained Holiday Engagement Until 2016

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This year’s holiday season has already been the highest one, as many experts already predict.
The Cyber Monday order volume grew by 16 percent over 2014 and the revenue increased by 15 percent, while the Black Friday has increased by 16 percent. The trends also marked the true value to create the best marketing campaign as possible, where campaign builds and … Continue reading “How To Maintain The Hardly Obtained Holiday Engagement Until 2016”

The Season for Ecommerce (Infographic)

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While we’re on the subject of social: Consider using easy social logins to reduce shopping cart abandonment and optimise checkout flow.
According to the infographic below, more than two-thirds of online shopping cart additions are ultimately abandoned. Turning content into commerce may come down to convenience. If your customers have to create a new user account … Continue reading “The Season for Ecommerce (Infographic)”

Four Areas You Need To Focus On To Maximise Your Profit During Holiday Season

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The holiday season is officially here, which means millions of consumers will be spending more cash to buy those gifts.
If you are one of those small business owners, you should capitalise on the holiday shopping trend by creating a sound online marketing strategy. Doing so will allow you to reach more customers and generate more … Continue reading “Four Areas You Need To Focus On To Maximise Your Profit During Holiday Season”

Australians Prefer Online Shopping For Their Christmas Needs

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Online world is exceeding the real-world experiences, especially at Christmas time. It turns out the new research from Yahoo7 has revealed.
The latest report highlights some key points on Christmas shopping trends and behaviours of Australian consumers online, to provide marketers with an enhanced understanding into reaching their consumers this holiday season.
According to the research, Australians … Continue reading “Australians Prefer Online Shopping For Their Christmas Needs”