How To Organise A Professional_Looking Email Campaign (Infographic)

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Email marketing is often seen as outdated marketing method. However, the fault is not on the system but on the people.
Most people will find it irritating when they keep getting email notifications despite unsubscribing. Things get worse when they find a string of spams from the sites they haven’t even subscribed to.
When it comes to email marketing, … Continue reading “How To Organise A Professional_Looking Email Campaign (Infographic)”

Combining Email and Social Media To Create A Powerful Marketing Strategy (Infographic)

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Not many marketers are aware that email and social media can be combined to create a strong marketing plan. 
The growing number of marketing channels and their effectiveness divides opinions among marketers. The sexiness of social media and the proven power of email often mean the two channels are seen to be in competition. So, what if … Continue reading “Combining Email and Social Media To Create A Powerful Marketing Strategy (Infographic)”

Using Emoji To Maximise Your Email Marketing’s Performance (Infographic)

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Symbols have been used in email subject lines for many years, way before emoji became ubiquitous.
It’s not surprising that these symbols can improve your open rate. These symbols differ from emoticons, which are typographical displays of facial expressions, such as :-).
A step up from emoticons and symbols, emoji are those colorful mini graphics ranging from yellow … Continue reading “Using Emoji To Maximise Your Email Marketing’s Performance (Infographic)”

Email List Decluttering: How To Refresh Your Email Marketing Strategy (Infographic)

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A recent study revealed that most email databases’ reliability is naturally decreased by 22.5% every year.
Sending emails to such non-exist, invalid, broken, mis-spelled email addresses leads to increase in number of bounces, complaints, and spam trap hits. When these numbers exceed the threshold set by ISPs, your emails may be sent to the spam folder or may … Continue reading “Email List Decluttering: How To Refresh Your Email Marketing Strategy (Infographic)”

The Complete 2016 Email Marketing Trends (Infographic)

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With 77 percent of preferring communication through email, it looks like email marketing is still going to endure and improve its effectiveness.
With the rise of mobile, it might be a good idea to think about ‘responsive email’ and your overall email’s design. With a lot of enhanced technology such as animation can be an effective tool … Continue reading “The Complete 2016 Email Marketing Trends (Infographic)”

The State of Email Marketing 2015 (Infographic)

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2015 is almost over and what is more rewarding to wrap up this year than learning a new insight about email marketing?
Today’s infographic shows this year’s state of email marketing. To build the data, SmartInsights and GetResponse surveyed more than 1,800 email marketers from a lot of business sizes and sectors around the world. The result is … Continue reading “The State of Email Marketing 2015 (Infographic)”

Gmail is Going To Warn You Over Unencrypted Connection

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Soon, you may see a warning in Gmail that tells you that an email has arrived over an insecure connection.
Gmail already defaults to using HTTPS for the connections between your browser and its servers. However, for the longest time, the standard practice for sending email between providers was to leave them unencrypted. If somebody managed … Continue reading “Gmail is Going To Warn You Over Unencrypted Connection”