How Timing Strategy Can Increase Your Email Open Rates

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All holidays always lend themselves to one thing: an increase openings in promotional emails.
Though some marketers may assume consumers disregard a large volume of holiday emails, consumers’ behavior suggests otherwise. In fact, a survey conducted internally found that open rates for holiday-themed email actually increased in 2014 and consistently exceeded those of non-themed campaigns.
One of … Continue reading “How Timing Strategy Can Increase Your Email Open Rates”

Want To Boost Email Open Rates? Start Personalising Your Prospects Now!

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If you want to boost your email marketing open rates more, you need to really pay attention to recepient’s personalisation.
According to a recent study of more than 100 billion emails sent in 2014 and 2015, sending more personalised email campaigns can result in open rates being lifted by nearly 150 percent.
What’s more, the study implies … Continue reading “Want To Boost Email Open Rates? Start Personalising Your Prospects Now!”

Mixing Email Campaign and Social Media Marketing (Infographic)

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Email and social media are two major marketing tools that will increase in investment by business owners in 2015.
Many business owners employ either email marketing OR social media campaign. Still, companies are rarely integrating these two superb tools together.
Do you often think that email and social media marketing are not belong together? Think again! In … Continue reading “Mixing Email Campaign and Social Media Marketing (Infographic)”

Email Marketing Best Practices From 15 Top Professionals (Infographic)

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Although it is considered as a “old” tool in marketing world, email is definitely one of the classic and dependable instrument when used properly.
If you have already managed your own newsletter, you might probably wondered:

When should I send it?
At what time?
What should I include on it?
What value should I provide?

and more.
To answer these, you can:

Read … Continue reading “Email Marketing Best Practices From 15 Top Professionals (Infographic)”

7 Email Tips And Trick For Productive Entrepreneurs (Infographic)

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Without doubt, email management is one of the most important skill every business executives must have.
Nowadays, email has become the go-to source of communication. Some of us have learned to handle it in ways that doesn’t stun our productivity, while some still have no idea. The following infographic contains some tips and tricks to help you … Continue reading “7 Email Tips And Trick For Productive Entrepreneurs (Infographic)”

Combining Email & Social Media Marketing to Get More Customers

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There are mysterious forces in the world of marketing. The techniques that once stood alone are coming together to form powerful alliances.
Although some experts still proclaim that one has mastery over the other, the most savvy small businesses are seeking to harness the power of email marketing and social media marketing at the same time.
Well, … Continue reading “Combining Email & Social Media Marketing to Get More Customers”

15 Email Marketing Myths Debunked (Infographic)

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Email marketing is one of the most favourable tools for most online marketers. Unfortunately, most of them are still trapped on the various old beliefs concerning email marketing.
There are many myths that surround email marketing. Adding “FREE” in the subject line will not impact your deliverability rate anymore. Same thing  with the assumption that Monday … Continue reading “15 Email Marketing Myths Debunked (Infographic)”