Twelve Secrets Of Human Brain That Can Be Utilised For Your Digital Marketing (Infographic)

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Our brain and background knowledge affect the way we treat our marketing approach.
In today’s infographic, we elaborate twelve amazing facts about human brain that digital marketers must use to improve their marketing performance.
Here are some key highlights:

Aim for the gut reaction. Your subject line and header text work simultaneously to persuade people so they will open … Continue reading “Twelve Secrets Of Human Brain That Can Be Utilised For Your Digital Marketing (Infographic)”

Email Marketing: 6 Tips to increase your CTR

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Despite some bad press, email marketing remains one of the best performing digital marking tools available.  Here are six useful tips you can implement to increase the Click-Through-Rate (CTR) of your email marketing campaigns.

1. Keep the Subject Lines Relevant and Concise

The subject line is the first thing  that will catch the attention of your target … Continue reading “Email Marketing: 6 Tips to increase your CTR”

How To Build A Solid Email Marketing Strategy For Your Business

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Email marketing is a powerful weapon that every online marketers in the world should master.
To illustrate how powerful email marketing is, in 2012 email fundraising was responsible for nearly $690 million in donations for Obama. To raise this kind of money through email marketing, Obama’s team had to accomplish two goals. First, they had to build … Continue reading “How To Build A Solid Email Marketing Strategy For Your Business”