Category: Email Marketing

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Get Your Email Opened First With These Five Useful Tips (Infographic)

| By TWMG

Increasing your email’s click-through rates is quite tricky, but making sure your emails opened is even more trickier.
Basically, email marketing is like a double-edged sword. Its greatest advantages can also hurt badly right into your bottom line. It’s undeniable that email marketing has quite low cost to reach, manage and follow up with a large number … Continue reading “Get Your Email Opened First With These Five Useful Tips (Infographic)”

Escalate Your Marketing Performance With These 40 Amazing Tools (SlideShare)

| By TWMG

Today, marketing job requires the mixed abilities from some elementary HTML knowledge to simple image editing. However, there are numerous free tools to make marketing tasks easier. Do you need to focus more on more streamlined marketing strategy? In today’s post, we will share you a slide from Eric Leist, the Senior Marketing Manager at TrueLens, … Continue reading “Escalate Your Marketing Performance With These 40 Amazing Tools (SlideShare)”

Email Marketing Is Changing (Infographic)

| By TWMG

Email marketing is one of the most effective marketing tools that have been used for years by most online marketers to keep in contact with prospects  and maintain relationships with loyal customers Recently, with the increasing use of smartphones, the effectiveness of email marketing continues to rise as well. However, many companies are not adjusting their email … Continue reading “Email Marketing Is Changing (Infographic)”

My Coke Reward Case Study: 5 Strategies to Create a Successful Rewards Program

| By TWMG

Loyalty programs are only effective if your customers actually use them. Your brand will get stronger the more often they interact with you. See how Coca-Cola boosted interaction with its My Coke Rewards program by switching to highly personalised and segmented emails. Their average clickthrough rate increased 46%, and member activity is up 57%.
Here is … Continue reading “My Coke Reward Case Study: 5 Strategies to Create a Successful Rewards Program”

Five Tips To Increase Your Email Marketing’s Effectiveness

| By TWMG

Here are five tips to help you increase your email’s click-through rates:
1. Make sure your emails are opened
This sounds obvious, right? However, it is not as easy as it seems. Just because your email is delivered to your recipient’s inbox doesn’t mean the recipient will open your email. Here are several ways to increase the … Continue reading “Five Tips To Increase Your Email Marketing’s Effectiveness”

Email Marketing Tips: How To Prepare Your Email Marketing Strategy For Holiday Seasons (Infographic)

| By TWMG

One of the most important aspect that every email marketer in the world should focus on is planning. A good email marketer don’t just see the month before. They need to “foresee” the next month or two (in some cases, the whole year ahead). They should know what months are the busiest one and which … Continue reading “Email Marketing Tips: How To Prepare Your Email Marketing Strategy For Holiday Seasons (Infographic)”

Email Marketing Tips: How to Minimise Unsubscribes from Your Email List

| By TWMG

After a certain amount of time, some subscribers will choose to leave your email list, no matter how hard your attempts to keep them. Don’t worry. It’s the nature of any permission-marketing channel that the final decision and control over receiving the messages rest in the hands of subscribers.
So, it is okay to accept unsubscribes as … Continue reading “Email Marketing Tips: How to Minimise Unsubscribes from Your Email List”

Four Types of Triggered Email For Company Websites

| By TWMG

Triggered emails are emails that sent automatically, which following the actions taken by website visitors. Mostly, triggered emails have the highest open and response rates. They contribute a big element in a website’s overall marketing strategy.
Commercial websites can use a variety of triggered emails to accomplish different website goals, such as increasing traffic and generating … Continue reading “Four Types of Triggered Email For Company Websites”