Email Marketing: Still a Better Way To Sell than Twitter or Facebook

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In 2013, no company can expect to be taken seriously if it’s not on Facebook or Twitter. An endless stream of advice from marketing consultants warns businesses that they need to “get” social or risk becoming like companies a century ago that didn’t think they needed telephones.
Despite the hype that inevitably clings to the newfangled, … Continue reading “Email Marketing: Still a Better Way To Sell than Twitter or Facebook”

Get Big Returns with Abandoned Cart Email Remarketing

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Too often, merchants forget that shopping cart abandonment is not the end of the line. In fact, it can be a very small stumbling block toward an increase in sales. That’s what Dungarees has discovered.
In just 30 days, and using iGoDigital personalized product recommendation software, Dungarees realized a 490 percent increase in abandoned cart email revenue. … Continue reading “Get Big Returns with Abandoned Cart Email Remarketing”