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Facebook Ads: The Complete Guide of 2017 (Infographic)

Facebook premium ad is one of the easiest way to introduce your products to your customers. However, mastering it is not as easy as it sounds.

This Facebook ad targeting guide created by the Facebook advertising agency AdvertiseMint gives advertisers a quick and easy glimpse of Facebook’s 850 ad targeting options. With the information contained in this infographic, you can sift through 850 ways to target high-interest individuals likely to convert.

The infographic-guide is segmented into the main categories demographics, connections, interests, custom audiences, and behaviors, with numerous highly-detailed subcategories.

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Infographic credit: Advertisemint

Mark Zuckerberg is Messing Around with The “Jarvis”, A Smart Home AI

It looks like the Facebook founder has become Tony Stark in real life.

After promising to build a Home AI system, Mark has been introduced to “Jarvis AI”, his personal home assistant with the voice played by none other than Morgan Freeman.

Jarvis is connected to pretty much everything in his house. Lights, toaster, air-conditioning, FB messenger, Nest, Sonos, and even his T-Shirt gun. Take a look at the following video to see how awesome it is!

Facebook Instant Article Has Suffered Some Misreporting Issues

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Facebook has unveiled a reporting error of Instant Articles traffic on iPhone. So far, this is the fourth misreporting issue since September.

The error, which has now been rectified, underreported iPhone traffic from Facebook in ComScore products, affecting “a small number” of publishers between 20 September and 30 November 2016.

“ComScore alerted us to the issue, and we’ve since identified this is a result of a recent Facebook update that impacted publishers using our legacy comScore integration who support HTTPS on their websites,” Facebook said in a blog. “This caused an underreporting of iPhone traffic from Facebook in comScore products between Sep 20 to Nov 30, 2016. iPad and Android traffic were not affected.”

Facebook said it has worked with ComScore to provide accurate estimates for the publishers affected. The furore around Facebook “marking its own homework” escalated in September when the social network admitted it had been over inflating video view metrics by up to 80%. Since then, Facebook has made several more misreporting revelations as it carries out an internal investigation over the accuracy of its metrics.

These have been communicated via its metrics FYI blog, an attempt to offer more transparency, “clarity and confidence” in its metrics. Some brands remain unmoved by the revelations, telling AdNews Facebook campaigns produce good results when stacked up against a brands own measurements of success and KPIs.

However, many advertisement media will view this as another blow to Facebook’s credibility, raising further calls for digital media companies to produce a single set of industry metrics that can be verified independently.

How To Create A Successful Facebook Ad (Infographic)

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Facebook ad is a difficult thing to deal with. However, it may not as hard as you might think of.

Creating a promoted post on Facebook is easy enough, but making sure it reaches the right audience and is worth the investment takes a little bit more effort. With a number of options available to help you connect with your customers, an informed approach can make all the difference. Take a look at the tips presented in a beautiful infographic below to make sure you don’t miss something that could have made your Facebook sponsored post more successful.

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Infographic credit: Salesforce

The History of Facebook’s Companies Acquisition (Infographic)

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Since August 2005, Facebook has acquired 68 companies costing the social media network a total of $23,124,700,000 USD – not including undisclosed payments.

However, this is unsurprising since Facebook has established itself as one of the most powerful social media giants in the world, and it has the user count to prove it. As of 2016, just over 10 years after it’s inception, Facebook has a total of 1.7 billion users.

The below infographic created by TechWyse lists each and every company acquired by Facebook since August 2005.

Some of it’s most memorable purchases include its acquisition of Instagram for $1 billion in April 2012, and Whatsapp Messenger, a mobile group messaging app, for $19 billion – the largest acquisition yet.

Check out the below infographic to learn more about the companies Facebook has purchased, and determine for yourself which you think were worth the money. Even more, learn about some of the rising and falling trends that have taken place in the tech industry since 2005.

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Infographic credit: TechWyse

Facebook Has Teamed Up With Shopify To Enable Purchasing Via Messenger

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As part of Facebook’s ongoing efforts to transform Messenger into a key business platform, the social media company is turning its attention to smaller operators and providing new ways for SMBs to utilise messaging in their process.

Today, Shopify has announced a new integration with Messenger that’ll enable Shopify merchants to sell directly via message. The whole purchase process can be conducted via message, with payments made through Shopify’s checkout portal within the app. The system provides Shopify users with a whole new way to connect with their audiences.

To enable the new functionality, Shopify users need to add the Messenger channel to their site, which is available via the Shopify ‘Sales Channels’ page.

  1. From your Shopify admin, click the + button beside the Sales channels heading.
  2. On the Add sales channel dialog, find Messenger within the list of available channels, and then click Learn more.
  3. Click Add channel.
  4. In the Messenger section, review the terms and conditions and then click I’ve read and accept the terms to continue.
  5. Once you’ve connected your Shopify site to Messenger, you simply pick the products you want to make available via message.

When a customer first connects with your business via message, they’ll receive a welcome note from your store.

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If the user taps ‘Get Started’, they can choose to ‘Shop Now’, ‘View Website’ or ‘Choose More’

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If they choose ‘Shop Now’, customers will be able to browse through your available products.

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Through Shopify, Facebook will have the opportunity to provide direct selling on Messenger options for more than 165,000 stores, which could go a long way towards transitioning Messenger from a personal interactive network to a place to conduct business. As more of those businesses try out the new option – and expose their respective audiences to Messenger commerce – that could help showcase the potential of the offering and assist in changing the perception of messaging from one of connecting with friends to performing a range of different tasks.

Introducing: Messenger Lite

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Today, Facebook has announced another key addition in Messenger’s ongoing expansion, with a slimmed down version (called ‘Messenger Lite’) to boost usage on older devices and in regions of low connectivity.

Releasing a Lite version works in line with Facebook’s wider mission to provide greater connectivity to everyone, an initiative largely lead by their internet.org program. And that program has some big potential benefits – while Facebook is already the most utilized social media app in the world at 1.71 billion monthly active users, that’s still only some 23% of the world’s population.

Of course, that number includes a large proportion of people that can’t actually access Facebook. Plus, another key element in this is the regions where Facebook, or Messenger, can’t be accessed due to poor network connectivity. That gives the company lot of audience potential to keep working with – back in February, Mark Zuckerberg said they’re aiming for five billion Facebook users by 2020. Looking at the demographic data and the projects in play, including Messenger Lite, they might be on track to reach it.

Through additions like Messenger Lite, and projects like their Aquila drone project, which aims to bring internet connectivity to remote regions, Facebook’s not only on a mission to connect the world, but, more operatively, to connect the world to Facebook, greatly expanding their audience reach, network influence and the value of their already powerful ad platform.

It may seem like a small announcement, but the addition of a low-fi version of Messenger is another important step towards Facebook’s plans for global domination.

Now You Can Save Links and Videos from Facebook’s Messenger

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Facebook has announced that users can now save links from Messenger, a small but functional update to help users keep track of content when they’re on the go.

Facebook has announced that users can now save links from Messenger, a small but functional update to help users keep track of content when they’re on the go. As noted by Facebook:

“Sometimes, you want to read an article or watch a video that your friend shared with you on Messenger, but you don’t always have the time to do so right away. Or, you might want to save that link or video for the future, so you can re-read or re-watch, or pass along to another friend. Today, we’re introducing Save to Facebook in Messenger, making it simple to save the links, videos, and events that interest you, so you can easily come back to them later—when the moment is right for you.”

As shown in the above image, now, when someone sends you a link or video in Messenger and you tap and hold to bring up the usual options, you’ll see a new “Save to Facebook” function. Once you’ve saved an item, you’ll be reminded of it next time you log onto Facebook, or you’ll be able to You Can Save access them within your “Saved” bookmark – it’s in the “More” options menu (the three horizontal lines) on the mobile app and your left-hand side bar on desktop.

Facebook has announced that users can now save links from Messenger, a small but functional update to help users keep track of content when they’re on the go.Saved items on Facebook are organized by category (links, places, music, books, movies, TV shows, and events), enabling you to easily access any content you’ve tagged to check out later, quickly and easily.

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The change brings Messenger more in line with the main Facebook app where the save option has been available for some time. And it’s actually a more utilized function than you might expect – earlier this year, Facebook reported that 250 million people use the save feature every month, a figure they’ve tried to boost with their recently added “Save to Facebook” button for websites.

That figure is definitely worth noting – 250 million people per month is a lot of potential referral traffic. Any advances they can make on this front can only be beneficial for web publishers.

Zuckerberg Explains Facebook’s Cooling Technology

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Mark Zuckerberg’s latest post revealed how much advanced cooling technology goes into operating Facebook.

He announced on Wednesday that he’ll begin to share photos on his Facebook profile about some of the new technologies Facebook is building, starting with a look at one of its data centers in Europe.

In his first post, Zuckerberg shared series of photos from Facebook’s facility in Luleå, Sweden. He says, “It’s a key part of our global infrastructure, and it uses a variety of local natural resources to increase efficiency and save power.”

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He goes on to explain,

The temperature in the area is below 50 degrees most days, so we use large fans to pull in the outside air to naturally cool the thousands of warm servers that line the center’s broad hallways. A dozen hydro-electric plants operate on nearby rivers, providing a reliable and renewable power source. The whole system is 10 percent more efficient and uses almost 40 percent less power than traditional data centers.

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Zuckerberg’s post reveals one of the ways Facebook deals with the persistent problem of data-center cooling. Data centers consume vast amounts of energy, and much of that is given off as waste heat. Facebook isn’t the first to use the natural environment to keep its processors cool: Microsoft is testing an underwater data center that uses seawater as a coolant.

What will Zuckerberg share with us next? Perhaps photos of the army of robots that now control trending topics?

How To Protect Yourself on Facebook: Social Media Security Tips (Infographic)

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Facebook is a kind of big deal when it comes to the number of users that they have worldwide, with estimated figures of around 1.5 billion.

This makes it easily the most widely used social networking site in the world. With such success and popularity that Facebook has, comes the inevitable attention from hackers and with that, makes them a massive target for these cyber thieves. Thousands of accounts get hacked every day and in some cases cause the user a whole lot of problems as usually personal data is stolen and used against them.

You can find all this valuable information at the bottom of the graphic under the section ““Ways To Protect Your Facebook Account From Hackers”. Simple tips such as not saving passwords to your browser and increasing the character count of your password can make such a difference.

Don’t become another victim to Facebook hacking. It’s vital you take action now, because if you don’t, you could just well be next.

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Infographic credit: Top 10 Select