Nissan: Facebook Comp Result Looks Very Dodgy but Result Stands

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Nissan has admitted the winner of a $20,000 car who is good friends with its social media coordinator that helped run the Facebook competition appears “dodgy”, but said it was standing by the result.
The Japanese car giant has finally broken its silence two days after being heavily criticised for awarding the Micra to Zac Martin, … Continue reading “Nissan: Facebook Comp Result Looks Very Dodgy but Result Stands”

In-Stream Checkout with ShopIgniter

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Facebook fans can now make purchases within their newsfeeds with new intelligent inventory control technology from social commerce provider ShopIgniter.
This in-stream technology allows brands and retailers to quickly promote products, deals and complete secure transactions – both inside a business page and inside a fans’ newsfeed.
Merchants can use the in-stream purchasing feature as a unique way … Continue reading “In-Stream Checkout with ShopIgniter”

Facebook VS Google advertising: which is best?

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The online advertising heavyweight title fight that many small business entrepreneurs are struggling to judge.
In the red corner is Google AdWords, the undisputed champion for many SMEs.
In the blue corner is Facebook Ads, the up-and-comer with a growing reputation.
Both offer huge marketing opportunities for businesses. But which one is right for your firm?
Push and pull
The … Continue reading “Facebook VS Google advertising: which is best?”

Making a case for Facebook in B2B marketing

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6 reasons to help convince the doubters
There is a growing premise in business marketing that whilst your website is your shop window to the world, you increasingly need to promote yourself and engage with your audience where your audience congregates. AKA “Swim with the Fishes“. So, with well over 600 million users, where better than Facebook?
The … Continue reading “Making a case for Facebook in B2B marketing”