Facebook Saves Travel, Kills the Web

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Travel companies are relying on Facebook to help bolster the falling numbers of people viewing their websites, according to industry experts at the TravelTech:
Best of Enemies conference in Sydney.
9.5 million Australians are on Facebook every month, with 8.6 million page views per month, up from 6.1 million the same time last year. “Facebook can’t be … Continue reading “Facebook Saves Travel, Kills the Web”

Facebook Storefronts Dominate Ecommerce World

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Webtrends latest white paper, conducted with Adgregate Markets (a company who makes Facebook storefronts) revealed data on Facebook e-commerce pages and brand commerce websites.
The key findings were as follows…
Facebook commerce conversion rates ranging from 2% to 4% are on par with Commerce websites.
Websites that do not engage in e-commerce are losing traffic to their Facebook pages at an alarming … Continue reading “Facebook Storefronts Dominate Ecommerce World”