5 website functions you need to move to Facebook

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Just a few years ago, a website was the most important marketing tool used to deliver relevant content about your products and services to your target market. However, with the increase popularity and use of social media like Facebook, things have changed significantly.
It’s become apparent that businesses want to garner the attention of their customers, … Continue reading “5 website functions you need to move to Facebook”

Facebook Saves Travel, Kills the Web

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Travel companies are relying on Facebook to help bolster the falling numbers of people viewing their websites, according to industry experts at the TravelTech:
Best of Enemies conference in Sydney.
9.5 million Australians are on Facebook every month, with 8.6 million page views per month, up from 6.1 million the same time last year. “Facebook can’t be … Continue reading “Facebook Saves Travel, Kills the Web”

Facebook Storefronts Dominate Ecommerce World

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Webtrends latest white paper, conducted with Adgregate Markets (a company who makes Facebook storefronts) revealed data on Facebook e-commerce pages and brand commerce websites.
The key findings were as follows…
Facebook commerce conversion rates ranging from 2% to 4% are on par with Commerce websites.
Websites that do not engage in e-commerce are losing traffic to their Facebook pages at an alarming … Continue reading “Facebook Storefronts Dominate Ecommerce World”