If you happened to see Google’s interactive Earth Day doodle on Friday, you undoubtedly noticed the pair of Panda bears frolicking behind the omnipresent “G”. Do not be misled – those cuddly creatures mean business, and they are a not-so-subtle reminder to every company on the Web that the recently updated search algorithm nicknamed Panda … Continue reading “Weekend Warrior: Building Links Post-Panda”
Google CEO Larry Page confirmed this week, as predicted, that the company’s new social network has surpassed 10 million users in less than two weeks.
While neither Facebook nor Twitter had anywhere near the global reputation that Google has when they launched their services, the 10 million mark was a long time in the making for … Continue reading “What The Web’s Saying About Google Plus”
Google continues to provide amazing ways in which search marketing professionals can improve their campaign efforts. The latest is this week’s announcement that webmasters using Google Analytics to track site data can link verified sites in Webmaster Tools when using the same Google account. What does this mean to you?
Perhaps the most valuable aspect of … Continue reading “Google Analytics, Meet Webmaster Tools”
Google announced what may ultimately be one of the biggest changes to their algorithm yet.
From the Official Google Blog: “Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts … Continue reading “What Google’s Farmer Update Means to Your Business”
Google has revealed a list of the top 10 car brand searches for Australian users, but there are some significant disparities between what brands buyers are looking up and what they’re actually laying their hard-earned cash down on.
The Google figures are skewed by the fact that not everyone who searches for a car brand-related keyword … Continue reading “Google’s top 10 car brands”
Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day.
Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools.
In … Continue reading “Introducing the Google+ Project: Real-Life Sharing”
Google has spent more than $1.4 billion on online properties and businesses in the last nine months. The Web has been buzzing about its purchase of the Zagat restaurant review brand, but the true goldmine for small businesses is with the new Google Offers.
Google to Beef Up Offers, Beat Groupon?
Google spent $114 million on Daily Deals, … Continue reading “Google is ramping up by buying companies”
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You can easily build display ads in minutes.
Provide your own text, images, and logo, then select your ad format from over 40 professionally designed … Continue reading “Google Display Ads”