Google Duo, The Latest Video-Calling App From Google

|

It might be a little bit late of the race, but Google has released its own “personalised” video-calling app, which aptly named ‘Duo’.
With the initial release of Google Duo last month, it is probably safe to say that Google might want to challenge Apple’s FaceTime in the video-calling market. The app is available for both iOS and Android users, … Continue reading “Google Duo, The Latest Video-Calling App From Google”

Google Analytics: The 4 Latest SEO Reports

|

In May 2016, Google Analytics launched new reports for analyzing organic search traffic.
Now you can view search engine data and Google Analytics data side-by-side, in the same report, to gain deeper insights into how well organic search traffic (from Google Search) performs on your site.
Google Analytics provides four reports related to search traffic: Landing Pages, … Continue reading “Google Analytics: The 4 Latest SEO Reports”

Google Is Still The Most Spectacular Brand On D100 List

|

Google has been mentioned as the most dynamic brand by IPG Mediabrands in the network’s inaugural D100 list.
On the list Amazon was second, followed by Samsung, Nike and Intel. Google has also been named the most valuable brand in the world and is currently second in Havas Media’s most meaningful brands. IPG’s list (in partnership with Wharton … Continue reading “Google Is Still The Most Spectacular Brand On D100 List”

Test How Mobile Friendly Your Site Is With Google’s Latest Speed Testing Tool

|

Google’s latest service will target one of the biggest market share in digital world: mobile website.
Nowadays, speed testing services seem to be the latest trend among tech companies. After Netflix launched its Internet speed tester Fast.com, recently Google has announced its own tool to help you measure your website’s speed and mobile-friendliness.
The mobile website speed testing … Continue reading “Test How Mobile Friendly Your Site Is With Google’s Latest Speed Testing Tool”

Google : “YouTube Offers Better ROI Than TV Ads”

|

Google has released a report that says ads on YouTube give marketers a better return on investment than expensive TV commercials.
The study is based on analysis across eight countries and shows that four out of five times YouTube ads were more effective than their TV counterparts at driving sales. According to the report, Google advises that … Continue reading “Google : “YouTube Offers Better ROI Than TV Ads””

Happy Googles: Google Cardboard X McDonald’s Promotion

|

Recently, McDonald’s Sweden has launched Happy Goggles, a promotion that lets kids turn their Happy Meal boxes (and smartphones, of course) into VR viewers.
The launching of Happy Goggles parallels with the Swedish “Sportlov” recreational holiday when many families go skiing. With this event in mind, McDonald’s have successfully created “Slope Stars”, a skiing based VR game … Continue reading “Happy Googles: Google Cardboard X McDonald’s Promotion”

The Most Expensive Google AdWords Keywords in Australia

|

Anyone who has had experience running Google AdWords campaigns knows it can be an expensive game, and over the past few years has become even more so.
Unfortunately, this trend will only continue, with demand increasing, and more people turning to online advertising mediums from more traditional options. Now, many of marketers have seen the data coming … Continue reading “The Most Expensive Google AdWords Keywords in Australia”

Google’s 100 Most Expensive Keywords in 2015 (Infographic)

|

Believe it or not, Google has become the giant of modern advertising.
In the first half of 2015, the search engine company raked in nearly $35 billion in the first and second quarter. That’s about an 11% increase in revenue year over year. Google’s AdWords system is the company’s cash maker, which funnels billions of dollars from advertisers … Continue reading “Google’s 100 Most Expensive Keywords in 2015 (Infographic)”