Anyone who has had experience running Google AdWords campaigns knows it can be an expensive game, and over the past few years has become even more so.
Unfortunately, this trend will only continue, with demand increasing, and more people turning to online advertising mediums from more traditional options. Now, many of marketers have seen the data coming … Continue reading “The Most Expensive Google AdWords Keywords in Australia”
Category: Google
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Google’s 100 Most Expensive Keywords in 2015 (Infographic)
|Believe it or not, Google has become the giant of modern advertising.
In the first half of 2015, the search engine company raked in nearly $35 billion in the first and second quarter. That’s about an 11% increase in revenue year over year. Google’s AdWords system is the company’s cash maker, which funnels billions of dollars from advertisers … Continue reading “Google’s 100 Most Expensive Keywords in 2015 (Infographic)”
Measuring Site Quality: Google’s Ranking Signal Deciphered
|In this post, you’ll find the role of quality in SEO and how to optimise it for better rankings.
1. Quality and Google SERPs
The place of quality in Google’s ranking algorithm
What do we know about how Google ranks webpages in its SERPs? Very little for sure. Still, everyone can agree that there are 2 major factors … Continue reading “Measuring Site Quality: Google’s Ranking Signal Deciphered”
The New Google Glass Will Come Soon
|A recent filing with the Federal Communications Commission has basically confirmed that Google is working on a new version of Google Glass.
The old “Explorer Edition,” was obviously a rough model that, while popular with a certain type of first-adopter tech-head, ended up ceasing production and basically going back to the drawing board. In the device’s latest … Continue reading “The New Google Glass Will Come Soon”
Google Is Not A Threat For Affiliate Marketing
|For years, people have believed that with every new Google update, affiliate marketing would surely meet its death.
In 2010, many affiliate marketers stated they were seeing more and more brand web pages outranking their web pages in search results, even though those brands were barely related to that particular search query. Another major complaint included Google … Continue reading “Google Is Not A Threat For Affiliate Marketing”
Will YouTube Red Become Netflix’s Biggest Competitor In The Future?
|Currently, YouTube Red is merely a regular YouTube without ads and the option to save videos offline.
However, YouTube is seeking streaming rights to TV series and movies, in the hopes of creating one video service to rule them all. The company is in the process of meeting with Hollywood executives to “consider pitches and negotiate licenses … Continue reading “Will YouTube Red Become Netflix’s Biggest Competitor In The Future?”
Ten Basic Google SEO Tips for Beginners (Infographic)
|Since its conception, Google has become a popular tech company among business marketers.
In today’s infographic, you will learn ten simple steps what you need to do to make your website optimised for search. Here are the breakdown:
Use Good Keywords: You want keywords in your title. You want them in your body text. But not too much.
Outside … Continue reading “Ten Basic Google SEO Tips for Beginners (Infographic)”
The Latest Google Maps Update Shows Gas Stations Location and More
|Recently, Google has launched an updated version of its Google Maps iOS application, which will show you when stores are the busiest.
Equipped with this information, now consumers can have better plan when to visit the location in question in order to avoid the crowds. The feature is available not only for retail stores, but for … Continue reading “The Latest Google Maps Update Shows Gas Stations Location and More”
Google is Adding New Image Saving Feature Similar to Pinterest
|Soon, the days of popular social pinboard Pinterest might be over as Google starts to develop a new function similar to it.
The internet service corporate introduced a new feature on its search engine that provides users with a way to save images they find to collections which they can access at a future time. While … Continue reading “Google is Adding New Image Saving Feature Similar to Pinterest”
Google AdWords Offers Interactive Advertising Format for Mobile
|Since mobile searches has exceeded desktop last year, most of us are all aware of the importance of mobile. Now, Google is rolling out a few new interactive ad types to help advertisers drive engagement on mobile.
How many times have you downloaded a game on your phone only to delete it minutes after because it … Continue reading “Google AdWords Offers Interactive Advertising Format for Mobile”