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How to increase Cost per Click (CPC) in Google AdSense

CPC or cost per click is the amount earned by AdSense publishers every time an ad on their site is clicked. The amount can be as low as $0.01 or higher than $10. The amount is determined by the amount a Google AdWords advertisers bid for the particular ad. To get ads with high CPC, consider the following tips. Follow the links for details of the particular tip.

Target high paying keywords

As advertisers on Google AdWords bid for keywords in targeting their ads, targeting your site for the high paying keywords will definitely increase the cost per click of your AdSense ads.

Display relevant ads

When Google couldn’t find the relevant ads for your site’s page, it’ll display less relevant ads (which normally is general and low paying ads) or even worse, PSA or Public Service Ads (which pays none). It is important then to make sure you have the right ads displayed on your sites.

Display less ads

When many advertiser bid for a keyword in Google AdWords, the ad with the highest bid will be displayed on your AdSense ad units. When there are too many ad units in a single page of your site, it’s likely that even the low paying ads will also be displayed. Your won’t earn much if your website visitors click on the low paying AdSense ads. To fix the problem, try to place less ads, but increase the CTR of the ads.

Display both text and image ads

When choosing to display both text and image for your AdSense ad unit, image ad will be displayed only if the CPC of the ad is higher than the CPC of all the other text ads bidding for the same keyword. Choosing to just display text or image will limit the choices ad to be displayed.

Avoid smart pricing

Smart pricing is a feature imposed by Google to protect AdWords advertisers by reducing the CPC of ads served via Google AdSense. If your site is smart-priced, the ad that’s supposed to pay $1 can earn you significantly less than $1.

Enable placement Targeting

Placement targeting allows Google AdWords advertisers to directly advertise on your website. AdWords advertisers search for specific criteria, and if your website has it, they’ll advertise on your website. This normally yields higher CPC of the ads.

Display Ads (Google Adsense)

Google uses its Internet search technology to serve advertisements based on website content, the user’s geographical location, and other factors. Those wanting to advertise with Google’s targeted advertisement system may enroll through Google AdWords. AdSense has become a popular company in creating and placing banner advertisements on a website, because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website. Many websites use AdSense to monetize their content; it is the most popular advertising network. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people to generate revenue with. To fill a website with advertisements that are relevant to the topics discussed, webmasters place a brief HTML code on the websites’ pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website. AdSense publishers may only place three ad units per page. Some webmasters put significant effort into maximizing their own AdSense income. They do this in three ways:[citation needed]

  1. They use a wide range of traffic-generating techniques, including but not limited to online advertising.
  2. They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
  3. They use text content on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like “Click on my AdSense ads” to increase click rates. The phrases accepted are “Sponsored Links” and “Advertisements”.

The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid. Google currently shares 68% of revenue generated by AdSense with content network partners, and 51% of revenue generated by AdSense with AdSense for Search partners.

Tips for Success

With Google AdWords, it’s all about results. Optimization means taking steps to get the results you want by improving the quality and performance of your account – without raising costs. We’ve designed these optimization strategies to help you achieve success with your advertising campaigns.

  1. Identify your advertising goals.
  2. Organize your account for maximum effectiveness.
  3. Choose relevant keywords and placements.
  4. Create straightforward, targeted ads.
  5. Optimize your website for conversions.
  6. Track your account performance.

  8. Test and modify your campaigns to get the results you want.

  Below is the different type and size’s ads that Google currently having: Leaderboard (728 x 90) *its not the actual size of the ad     Banner (468 x 60)   Skyscraper (120×600)                                                             Wide Skyscraper (160×600) Small Square (200 x 200)                                                            Square (250 x 250)     Medium Rectangle (300 x 250)                     Large Rectangle (336 x 280)