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Digital World in 2017: A Global Overview (Infographic)

Are you ready to revamping your digital strategy in 2017?

Social media is an ever-evolving set of skills, best practices, and platforms. The social networking platform companies are continually rolling out new features as they compete for an ever-dwindling commodity—our time. However, if you take a look at social media statistics, you can get an idea of how to best use social media for your business. In today’s post, we included a quite thorough overview of digital trends in 2017. Take a look at it here.

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Infographic credit: We Are Social and HootSuite

Hobbies That Will Make You Money (Infographic)

There is an old proverb said: “If you love what you do you’ll never work a day in your life”.

Each one of us love to spend time on things that give us personal satisfaction. This is what we call as a “hobby”. Hobbies help us to build self-esteem and relieve stress. Wouldn’t it be a great idea if you are able to generate some nice income doing the things that you love the most? Here is an infographic which explores several ideas to give you money from your passion:

hobbies-that-will-make-you-money-infographic

Infographic credit: Pound Place

6 Amazing Google+ Tips For Elevating Your Business Promotion

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It’s undeniable that social media is one of the most effective promotion for businesses.

Google+ is a feature rich platform at par with other leading social media websites. However, as it is with Google the visibility and a complete package of services makes it an interesting, under-utilised but a significant player.

Google+ has a strong international following. In India 80 percent of internet users have a Google+ account, and almost 40 percent are regularly active on it. In today’s post, we will share six tips on how to maximise your Google+ account for business promotion. We’ll start with:

1. Sign Up A Google+ Business Listing Account

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Probably the most important feature of Google+, the Business Listings is a crucial tool for local business owners and service providers. To have your business/service enlisted on Google+ significantly improves search visibility. Other benefit to this service is that, it allows customers to call you, find directions to your business place and also check out your verified website. The customer can see all the information at one place.

It improves customer interaction as well. Your business’ listing allows your business’ photos and YouTube videos to feature on your page, which is easily accessible by customers. Customers can also leave comments or reviews for your services right on your business page. This will enable you to get feedback and work on them quickly.

2. Create And Add People To Your Circles

Google+ Circles

Google+ Circles offers an effective way to selectively segregate your contacts and share content and updates with them. Your contacts can be branched down as – friends, customers, business partners, affiliates or influencers you follow

It is a handy tool that can send an email with updates to a large number of people. This can be a tedious task using Gmail as the mailer comes with a few restrictions of its own, one being the number of recipients you can choose for your updates.

3. Create And Join Communities

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Just like we have our own communities of people we meet and talk to, Google+ Communities offers the users a similar experience virtually. Google+ Communities is a solution for people who would like to meet other people sharing the same interests, ideas, passion or cause.

As quoted by Google spokesperson, Guy Kawasaki, “Communities have transformed Google+ into a more deeply connected environment; people’s favorite communities have become a starting point for their Google+ activity each day. Whether you are representing your brand with a passion, Google+ Communities are a great way to connect with like-minded people.

Also it is a great way to network with people who like your business or share ideas on your cause. It may also be something related to hobbies, interests or even a fan following. Photography communities are wildly popular and are a great way for professionals and beginners to network with other photographers or just learn a lot.

4. Create And Categorise Content Through Collections

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Collections offer a hassle free way to organise your posts in chosen topics. What this means is that, all the content that you share on Google+ can be categorised under a collection relevant to the topic. With using social media scheduling tool like SocialPilot you can easily schedule your post in advance on multiple Google+ collections at once and that saves your lots of time and efforts.

In fact, it is rightly so. Surveys show that business owners have seen drastic change in flow of traffic to their pages or websites once their collections had been featured. If you have a business page, this might be the first step you need to take in terms of creating your presence on the online platform.

Collections offer you the freedom to share what you want. Business people could share photos of their products or services while an NGO could showcase their campaigns. Something simpler could be a collection of books that you’re reading. In this case, it is your imagination that limits you. The audience needs to connect to the topic of your collection and your work.

5. Create A Hangout

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Hangouts by far have been Google+’s most popular online tool since its inception. It was well received by business professionals, politicians, creative professionals, marketers, youth and perhaps everyone caught up to it. It provides great functionality and connects to the audience in a more intimate way.

Today, Hangouts are much more than chat box messengers. They are being used as tools to create and promote events. It could be a webinar, a product launch, a political Q&A or even a conversation on a topic of interest. Business professionals use it for video conferencing. Families use it to connect to loved one across the world. What Hangouts does is it reaches out and connects to people/audience and engages them on social media.

Hangouts and Hangouts on Air could not have come in the market at a more beneficial time. It is no surprise that they are the most popular services of Google. In an age where video and audio interface and communication is all the rage, Hangouts is bound to see a rise. This benefits business professionals and event managers as well.

6. Network With Influencers

social-media-influencers

One of the many perks of Google+ is that it allows you to discover, connect and build relationships on a more personal level. Big time industrial influencers are handy assets to have in association if you plan to take your business anywhere. You can find and add influencers to your circles through Communities. Like, follow and share their posts to get noticed by these influencers. Feature their posts in your collections.

Although Google+ never became quite as popular as Facebook or any other social media tools, and neither will it in the near future, it still is a valuable tool for digital marketers and business influencers to attract an audience. It delivers a solid punch and what’s more, you don’t have to pay to market your products or business here.

How To Use Multimedia Content For Marketing Purpose (Infographic)

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Most web surfers, especially Generation Y, are fond of easily consumed content instead of text-based one.

Most people also would rather to get the information laid out visually in an infographic. The truth is, everyone is going to have different preferences since we learn differently. That’s why we should not limit themselves to producing text content alone. While blog posts are much cheaper to make than a video or an infographic, you have to agree that multimedia content is an essential part of today’s content marketing strategies, especially for small businesses.

Multimedia content can help boost your conversion rates and change how users interact with your social media accounts. Competing for people’s attention is difficult, and because the human brain processes visual information much more quickly than it processes text information, multimedia content is a fantastic way to attract potential customers. That doesn’t mean you have to overspend to create great multimedia content. Certainly you’ll need to set aside a budget for some high-quality multimedia content, but it’ll be worth your while in the long run.

Learn all you can about multimedia content so that you know who to hire and where to invest your dollars. Free information online will teach you about the different styles of multimedia content so that you can decide how to best spend your content marketing budget. Even simple videos answering frequently asked questions or giving how-to advice are great resources for small businesses to produce. Scroll down to check out a handy CopyPress infographic covering the styles of multimedia content and showing how to choose the style that will fit your business’s needs best.

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Infographic credit: CopyPress

How To Build Healthy Relationship With Powerful Influencers (Infographic)

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No matter your business or area of work, it is always handy to have a supportive group of people willing to share and promote your brand.

Whether you know it or not there are already people in your industry who have a strong audience with followers who love to hear what they say. These people are “influencers” and can be used as an effective marketing tool. Influencer marketing offers great return on investment, but results won’t happen overnight or even in a week — you must cultivate real relationships first.

Here are some tips and strategies that will help put you on your way to a successful influencer campaign.

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Infographic credit: Salesforce

Six Useful Steps To Be Successful In Social Media

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Social media is more than just a fun way to engage and communicate with friends. When strategically implemented, it can be an extremely powerful business marketing tool.

However, a common mistake that most businesses make is failing to develop a solid social media marketing plan. Having the perfect plan for social media marketing is essential. Every savvy business owner does not buy traditional advertising without developing a plan, and the same principle applies with social media.

A social media marketing plan includes numerous similar elements of a traditional marketing plan. Market research and consumer purchasing is a must. Identifying brand strengths and weaknesses is also important. If you are clueless about how to start your social media marketing strategy, here is six handy steps to be successful in social media:

1. Assign a social media manager

With the number of tasks involved on running a successful business, social media can be accidentally left out. Before your business starts on a social media campaign, it is good to assign a person or multiple people who will be in charge of monitoring and posting content. It is important for the social media manager(s) to not only ensure content is posted on a regular basis, but also monitor and respond to all comments and feedback. The assigned staff should be willing to monitor the company’s social pages 24/7, which can be easily accomplished through e-mail alerts and mobile apps.

2. Create branded pages

Once you have assigned your social media manager(s), it’s time to create branded pages. First, you need to determine which social media sites that you want to use. Small businesses should consider Facebook, Twitter and Google+ at the very least. In some cases, other sites including LinkedIn, Pinterest and Houzz may also be good choices.

Most social media channel today has cover picture feature. It has big flexibility that you should not waste. The feature allows you to incorporate some specific elements for maximum impact. Here are some ideas for you:

  • Use high resolution photograph. Ugly photograph looks unprofessional.
  • You can integrate your profile picture into your cover photo, thus creating a bigger image.
  • Incorporate a call to action to the cover picture.
  • Point out where people can call or contact you.

After you create your branded social media pages, be sure to include links on your website and invite all of your customers and friends to like/follow your pages.

3. Create a planning calendar

content calendar

Now that your social sites are “live”, it is time to create a planning calendar. Ideally, this should be done on a monthly basis. Your planning calendar should outline the following things:

  • Number of posts per week.
  • Time the post will be made. Ideally, you should vary your posting times.
  • Identify the content for each post.

A planning calendar should contains the basic foundation of your goals. The calendar ensures you to maintain your social sites and post on a regular basis. Of course, you can also post other news, tips and ideas as they arise. Be flexible. The biggest pitfall businesses run into are they generally have a lot of excitement when they first establish their social media presence, but the momentum quickly fades. Having a monthly planning calendar will help keep your social media efforts moving forward.

4. Generate engaging content

Content is King

Engaging content is a must

Content is a king, thus engaging content is a must. Once you generate content, you can plug it into the dates/times you have reserved on your social media calendar to compose posts. As you consider content, think outside of your company and put yourself in your customer’s shoes. You should think about what type of information that is not only engaging, but something that followers would like to share. Creating shareable content is one of the quickest ways to pick up new followers.

Here are some content ideas:

  • Weekly tips and advice.
  • Post something humorous, but not offensive.
  • Highlight and recognize your customers.
  • Incorporate “social media only” offers.
  • Be interactive. Ask questions people will want to answer.
  • Add photos and videos.
  • Coupons and contests.
  • Product overviews.
  • “How To” videos.
  • Sales and special events.

Remember, maintain the attention of your followers to keep them engaged.

5. Monitor responses and track your results

Monitor all comments and respond in a timely manner is quite impossible, especially if you receive tons of them. Good or bad, all feedback needs to be addressed. If someone praises your product and/or service, thank them. On the other hand, if they have a complaint or concern, reach out to them. It is important to investigate the validity of the negative comment and address it immediately. Customer feedback can help you better understand reaction to your products and services.

Also be sure to incorporate a good tracking system. This can really provide important insight into your customers and their behavior. Companies such as Global Response provide excellent outsourced social media analytics programs that can be easily incorporated and integrated into your social strategy.

6. Use results to better understand consumer behavior and reaction to your products/services

What a better way to know customer demand than to ask them yourselves? Don’t be afraid to engage your followers and get their opinions. Doing so can help identify both areas of strength and weakness.

Social media may intimidates many small businesses. However, if you approach it like any other form of marketing and develop a plan, it can become a very useful and effective tool which complements your traditional marketing strategies. Good luck!

Landing Your Dream Digital Marketing Jobs in 2016 (Infographic)

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Getting a job that appropriate to your favor might be desirable. Hower, as many other things in life, it is not as simple as one might think.

The traditional 9 to 5 office job and the commute to and from work is boring for most people. Most people still dwell on it because they have to. In most cases, they have a mortgage and a dependant family and hence feel like they are stuck in the rat race.

However, the internet has revolutionised the way we do our work; people use video conferencing and chat facilities to talk to their co-workers based in a different office location. In today’s infographic, you will find some of the most favorable digital marketing roles, their managerial salary and some quick tips on how to get hired. (Hint: Mostly read popular blogs and get an online certification or two).

How to Land Your Dream Digital

Infographic credit: Digital Vidya

8 Reasons Why Your Content Must Be Visually Attractive

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Let’s face it: we are living in the era where visual content dominates.

From simple GIF to the latest Augmented Reality and Virtual Reality technology, we simply cannot ignore the tremendous power of visual element of a piece of content. The impact of visuals is too good to be missed. If you haven’t convinced yet, take a look at the following infographic, which explaining eight reasons why you must include visuals  in your content marketing strategy.

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Infographic credit: Speakerbox

Top 9 Tactics For Finding New Customers Online (Infographic)

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Are you looking for a way to grow your list of leads? You might want to try the following digital marketing methods.

Here are some  valuable insights:

Social media

1. Private message

There’s still incredible value in one on one exchange. Reach out to Facebook, Twitter or Google+ fans via private message, and offer personalized consultations or custom promotions.

2. Group and Communities Discussions

Join both private and public Google Plus communities, Facebook and LinkedIn Groups that relate to your industry. Build relationships with the members and eventually recommend your product.

3. Pay per click ads

If you currently have active social presence, try pay per click advertising. Facebook PPC offers effective and targeted solution. You can target based on age, gender, location, and other special interests.

Blogging

1. Optimise content for search

Focus on a group of 2 – 3 related keywords for every blog post. If posts are optimised, you’ll draw in qualified traffic, which in turn helps you cultivate a targeted customer base.

2. Guest post on authoritative industry blog

As a link building strategy, guest posting might not be the most effective. However, it still assists in strengthening your online reputation and labeling your business as a go to source.

For more detailed information, take a look at the following infographic.

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Infographic credit: FindNewCustomers

How Will Digital Marketing Change in 2016 (Infographic)

While marketers are awash in toolsets and platforms, finding and knowing your true customer is more challenging than it’s ever been. Technology continues to advance, but marketers are increasingly trying to refocus on what counts: people. Take a look at the following infographic to see how digital marketing industry has changed in 2016.

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Infographic credit: Signal