Transport on NSW Ban Voiceless’ Kangaroo Bus Ads

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Recently, Transport for NSW has banned the ad about cruelty to kangaroos. It said the ad was too political and potentially distressing for children.
Voiceless, the animal protection institute, had planned to put the ads on Sydney buses as well as billboards at Sydney railway stations, aimed at getting Australians to become more aware of the kangaroos. The ads were … Continue reading “Transport on NSW Ban Voiceless’ Kangaroo Bus Ads”

#mycalvins Campaign Will Go To Bondi Junction Station

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Calvin Klein has extended its #mycalvins Spring 2016 global advertising campaign to Sydney Train stations.
The #mycalvins campaign has been extended to a complete station domination at Bondi Junction. It features dramatic photographs of celebrity influencers including Kendall Jenner, Abbey Lee Kershaw, Justin Bieber and Kendrick Lamar wearing limited edition Calvin Klein denim and underwear. As part … Continue reading “#mycalvins Campaign Will Go To Bondi Junction Station”

Creative Marketing: Kellogg’s “Amazing Creations” Campaign

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Kellogg’s is looking to regain its position as the go-to breakfast item with a brand new campaign which has paired the brand with YouTube influencer, Zach King.
This campaign aims to showcase new and creative ways to start the day with cereal and sees King making a cereal-based breakfast from things around him using the visual … Continue reading “Creative Marketing: Kellogg’s “Amazing Creations” Campaign”

Lego “Nexo Knight” is Ready to Hit Australia’s Toys Marketplace

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Lego has launched Nexo Knights, an interactive product line that links the digital gaming experience with that of physical playing. The product has filled up Lego’s digital offering online video content and a game app.
Last year Lego was named the most powerful brand in the world in the Brand Finance Global 500 report. It came out … Continue reading “Lego “Nexo Knight” is Ready to Hit Australia’s Toys Marketplace”

Australia’s Digital Advancement is in the Hand of the CEOs

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Today’s Australian digital innovation is being decelerate by CEOs that do not fully provide digital support.
In a poll at the AdTech Australia digital experts conference session, only about one fourth of delegates raised their hands to indicate their business leaders fully supported digital innovation. However, the panel believes more digital natives filling CEO roles will help drive the digital agenda. A slide … Continue reading “Australia’s Digital Advancement is in the Hand of the CEOs”

McDonald’s Has Decided To Continue The Loaded Fries Saga with #FryFlix

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It looks like McDonald’s “Loaded” campaign has gone viral.
The multinational fast food company has just released a follow up campaign that is billed as ‘world’s biggest crowd-directed short film starring fries’ named #Fryflix. It has unveiled the final piece of its Loaded Fries #Fryflix marketing campaign, a short film which was directed by fans of the brand on its Facebook … Continue reading “McDonald’s Has Decided To Continue The Loaded Fries Saga with #FryFlix”

December Is Proven As The Fruitful Month For Advertisers

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Once again, the month of December has proven to be a great month for advertising spend.
Retailers have again splashed out heavily on Christmas advertising as they attempt to seize their slice of the pie from competitors and online competitors.
The biggest spending segments for the month of December remain alcohol, department stores, grocery stores, hardware and electronics. With … Continue reading “December Is Proven As The Fruitful Month For Advertisers”

Preparing 2016 To Be Your Best Year (Infographic)

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As we head towards the end of 2015 where tremendous emergence of new digital marketing trends, it would be interesting to review how these trends will affect businesses the next year.
Today’s highly competitive businesses has placed more demands on their marketing teams. How do you keep up with industry trends if you are going to face the competition in … Continue reading “Preparing 2016 To Be Your Best Year (Infographic)”