Inbound Marketing: A Short Illustration

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Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to … Continue reading “Inbound Marketing: A Short Illustration”

How To Master Inbound Marketing (Infographic)

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Mostly, the workflow between marketing and sales is linear: the marketing department is looking for leads and salespeople are following up with those leads. At a glance, this practice seems correct, yet it is actually a guaranteed failure for inbound marketing.
When it comes to inbound marketing, people travel in different directions across the sales funnel. They don’t follow … Continue reading “How To Master Inbound Marketing (Infographic)”

55 Reasons Why Content Marketing Can Help Your Business (Infographic)

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With over 85% of all marketers worldwide now using content marketing to get more engagement and sales, no wonder that businesses focus more and more on how content is created, consumed and published. If you intend to do the same, you will find some facts on how content marketing can help your business in the … Continue reading “55 Reasons Why Content Marketing Can Help Your Business (Infographic)”

3 Successful Tips For Modern Digital Marketing Campaign

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Digital marketing is growing rapidly in the current marketing playing field. Furthermore, it’s possible that digital marketing could soon supplant most traditional forms of marketing altogether.
If you haven’t yet integrated digital marketing into your marketing mix for your business, it’s time to adapt, and fast. Not only is digital marketing more affordable than traditional forms … Continue reading “3 Successful Tips For Modern Digital Marketing Campaign”

2016 Ultimate B2B Online Marketing Guide (Infographic)

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Nowadays, everybody is doing B2B. If you are not updating your knowledge concerning the latest B2B news and techniques, you’ll definitely miss a big point.
Simply “doing” B2B online marketing is not going to maximise success. Truth to be told, your website isn’t going to just magically generate new business just because it looks good and … Continue reading “2016 Ultimate B2B Online Marketing Guide (Infographic)”