Category: Internet Marketing

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Chinese Websites suffering great loses due to copycat

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Internet scams such as phishing sites is the biggest obstacle to China’s Internet growth, with online shoppers losing an estimated 30.8 billion yuan (US$4.9 billion) yearly to these online threats, according to a report.
Released Wednesday, the report noted that as of June 2012, about 31.8 percent of online shoppers on China have encountered phishing sites … Continue reading “Chinese Websites suffering great loses due to copycat”

Counterfeits Beating Street Sales

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STREET sellers of counterfeit brand-name perfumes and purses will soon see their illegal market overtaken by the Internet, a new US report on pirated intellectual property said today.
The US Trade Representative’s annual Special 301 report — which designates the world’s worst offenders of US intellectual property rights — said there was “sustained growth” in copyright … Continue reading “Counterfeits Beating Street Sales”

Personal Networking: Better Sites than Facebook

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Google added several new sources into its real time search results this week. Those looking for opportunities to increase exposure need look no further than towards sites such as Quora, GoWalla and Plixi. Google’s list of sources has expanded gradually over the past few months but what many Web professionals might be missing are the personal … Continue reading “Personal Networking: Better Sites than Facebook”

Add Subtitles to Online Video

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Video is a big part of many online marketing campaigns. However, reaching a global audience with video can be difficult, largely because of language barriers in crucial markets. So, what’s the solution?
“Subtitles are a very effective way to broaden your Web audience by conveying the business’ marketing message in multiple languages,” says Stephen McCluskey, CEO … Continue reading “Add Subtitles to Online Video”

Retailers revamping shops to compete with online outlets

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RETAILERS are fighting back against online competition with upmarket makeovers in their latest bid to lure shoppers through the doors.
conditions, many are vamping up internal and external shop fit outs with multi-million-dollar redesigns as a way of attracting customers.
Major retailers, including Myer, are turning to architects to create something “that is way is beyond just … Continue reading “Retailers revamping shops to compete with online outlets”

Google Plus Could Become Luxury’s Platform of Choice

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Buzz about Google Plus is fading as concerns about traffic decreases take hold, but a steady concentration of traffic from affluent demographics could create the perfect conditions for luxury marketers.
According to a recent study by Experian Hitwise, “prosperous, middle-aged married couples living child-focused lives in affluent suburbs” make up 2.9 percent of site visits on … Continue reading “Google Plus Could Become Luxury’s Platform of Choice”

U.S. Daily Internet Deals to Reach $4.17 Billion by 2015

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Groupon Inc., LivingSocial and other daily-deal websites will generate $4.17 billion in U.S. sales in 2015, more than double the amount this year, research firm BIA/Kelsey estimates.
The market will be worth $1.97 billion in 2011, according to Chantilly, Virginia-based BIA/Kelsey. The company has revised its projections since March, when it predicted smaller sales this year but … Continue reading “U.S. Daily Internet Deals to Reach $4.17 Billion by 2015”

Buyers find bargains online then head straight for the shops

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MEN who can’t stand traipsing around stores are leading an online charge that has crowned Australians the world’s most frequent internet shoppers.
A study has found a quarter of Aussie web users are buying goods and services online at least once a week, eclipsing Europe, the US and other countries, the Herald Sun reported.
The ARC Centre … Continue reading “Buyers find bargains online then head straight for the shops”

10 Ways to Add Sizzle to Your Online Marketing

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Image via CrunchBase

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. But most entrepreneurs … Continue reading “10 Ways to Add Sizzle to Your Online Marketing”