Five B2B Aspects You Need To Pay More Attention in 2016 (Infographic)

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B2B marketers are faced with many options when it comes to digital channels.
There are websites, search, social media, big data, content creation, app development, software suites and many more that are just some of the essential areas that marketers have been allocating their budgets towards to build successful campaigns.
If you are a part of a … Continue reading “Five B2B Aspects You Need To Pay More Attention in 2016 (Infographic)”

“Real Time Marketing” Has Proven To Be Effective Method For Modern Content Campaign

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Have you ever considered taking advantage of breaking news on your social media channels? If not, you are certainly left behind the others.
A recent research from Wayin has revealed that 64% of real-time marketers have influenced breaking news on social media in the past year. The number increases to 78% for brands seeing an ROI … Continue reading ““Real Time Marketing” Has Proven To Be Effective Method For Modern Content Campaign”

Australia’s Digital Advancement is in the Hand of the CEOs

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Today’s Australian digital innovation is being decelerate by CEOs that do not fully provide digital support.
In a poll at the AdTech Australia digital experts conference session, only about one fourth of delegates raised their hands to indicate their business leaders fully supported digital innovation. However, the panel believes more digital natives filling CEO roles will help drive the digital agenda. A slide … Continue reading “Australia’s Digital Advancement is in the Hand of the CEOs”

6 Market Research Tips for Shoestring Businesses

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Every experienced business owner knows that market research is one of the most important phase for achieving long-term success and winning customer’s loyalty.
Doesn’t matter whether you operate a large, small or even an online business, conducting market research is compulsory in order to gain more information into consumer behavior, which in turn will help concluding your next strategic business move.
However, some … Continue reading “6 Market Research Tips for Shoestring Businesses”

5 Digital Marketing Tips and Tricks for 2016 Marketing Plan

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An effective digital marketing campaign will bring you more visibility online, more leads for your business, and more profits.
In today’s post, we will share five effective ways of improving your digital marketing strategy.
1. Improve Your Customer Acquisition Process
Many businesses focus a lot on getting more traffic to their website but forget to create a plan for … Continue reading “5 Digital Marketing Tips and Tricks for 2016 Marketing Plan”

Ten “Everlasting” and Most Inspiring Christmas Ads

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December is the time where TV are flooded with Christmas commercials.
While some are good, there are ugly ones as well. Here are top ten most brilliant Christmas ads you might find useful during preparing your Christmas campaign next year.
1. JOHN LEWIS 2015 – MAN ON THE MOON
 

John Lewis is notorious for its most moving Christmas ads and … Continue reading “Ten “Everlasting” and Most Inspiring Christmas Ads”

Preparing 2016 To Be Your Best Year (Infographic)

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As we head towards the end of 2015 where tremendous emergence of new digital marketing trends, it would be interesting to review how these trends will affect businesses the next year.
Today’s highly competitive businesses has placed more demands on their marketing teams. How do you keep up with industry trends if you are going to face the competition in … Continue reading “Preparing 2016 To Be Your Best Year (Infographic)”