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Eight Fundamental Aspects of Mobile Marketing

All of us have heard of the traditional marketing mix, but there isn’t much information on the mobile world. In today’s post, The Website Marketing Group will provide a nice summary of eight fundamental aspects that build up the mobile marketing landscape. The list begins with:

1. Apps

In the past if someone said the word ‘App’, you might think there’s two letters, ‘L’ and ‘E’ missing from it. In fact, it is short for ‘Applications’. Thus, an app is a small piece of software that performs a certain action. Whether that’s a social network, a calculator, the news, a game or a map, these apps have an intended purpose, and are either pre-installed on your smartphone or can be downloaded from an app provider / store.

2. Mobile Advertising

One thing that mobile apps bring to us is the ability for ads to be displayed on the mobile devices. Just like ads that have appeared on your computer, nowadays gaining extra revenue from mobile ads has become primary target. The great thing about mobile ads is the company can ‘own’ that small screen. Whereas on a website there might be a few ads popping up, on a mobile ad most likely only one can appear.

Here are four forms of mobile ads:

  • Mobile banners and displays: graphical images or text that could include rich media
  • Mobile PPC: ad appears when you search for something in the paid listings
  • Contextual mobile ads: similar to PPC, but more on websites/apps rather than search listings
  • Idle screen advertising: ads shown while the user is waiting for a page or app to download

3. M-Commerce

After the word E-commerce was coined from buying online, the term has been applied to the mobile world as well. M-Commerce is the act of purchasing a product or service through your phone. So that could be anything from purchasing apparels to train tickets. As long as it’s purchased via a phone device, it can be called M-Commerce.

M-Commerce itself has revolutionised buying online as you can pretty much buy anything from anywhere. M-Commerce sales are rising rapidly and will more than likely explode over the next few years. Although the security aspect of buying via your phone is still a worry for some.

4. QR Codes

Known formally as Quick Response Codes or informally as QR Codes, these little things have become a quickly growing aspect of the mobile landscape. Basically, a QR code is a “barcode” that can appear on paper, a product or a billboard, and can be read using a smartphone or a dedicated QR reading device and contains a URL within it. So once you have captured the QR code the link could take you to anything from a website to a message or to a special offer.

5. Mobile Coupons

A mobile coupon is an electronic ticket or message sent to someone’s mobile phone usually via a SMS or MMS text for the person to redeem an offer or gain a discount on a product or service. This is a great way to drive either footfall to your store or traffic to your website. Mobile coupons are usually well targeted as they either know you would be interested in the offer, or you are in the local area and could take advantage of it.

6. Location Based Mobile Marketing

There are two types of this kind of marketing. The first is interrelated with the previous point about mobile coupons and being in the right location to redeem them. Targeted advertising using GPS is a fantastic way to reach a vast audience and is growing fast. The second part combines two aspects: apps or websites with location (known as geo-location). The most obvious example of this type is Foursquare, where the app allows you to post an update of where you are. Recently, Facebook’s ‘Check in’ and other social networks location finders have integrated mobile and location together to enable you to tell the world where you are.

7. Mobile Payments

Here is the situation: your friend wants to buy something online but has run out of money or someone owes you money. Instead of waiting ages for the cheque to clear you can now make that payment quickly through your mobile. That’s because by downloading an app money can be transferred into your account instantly through the power of your mobile device.

8. Mobile Websites

Finally, the most important aspect in mobile marketing  is mobile optimised websites. Yes, it is a website that accommodate mobile devices. If you typed this into a search engine on your mobile then this would be the interface you’d see. The site is more compressed with design, usability and navigation features that enable the site to be viewed from a small screen on a mobile.

16 Modern Mobile-Friendly Website Designs That Will Rock Your Day


Have you ever created a mobile site and failed miserably? Maybe the site is not responsive or perhaps it is really difficult to find what your customers were looking for. Or maybe it’s something else….

Whatever the problem was, you may have left to go to another site as a result. Google knows that unhappy website visitors will go elsewhere, thereby increasing bounce rates and decreasing the chances a site will rank on mobile searches. While some of the commotion was certainly a bit extreme, the update was a big deal, is a big deal, and will mean billions in revenue gained or lost in the coming years. This is especially true now that mobile search queries have already begun to surpass desktop.

Many brands across the globe have been working to improve their mobile website experiences. To inspire you on your own mobile web design, in today’s post we have compiled 16 companies that are doing a great job with their mobile optimisation. Let’s take a look at the designs of their mobile websites and go over what makes them so great.

1. Beaglecat


With its bold colors and simple design, Beaglecat’s mobile homepage gives visitors a lot of helpful information without seeming overwhelming. With a few quick scrolls, visitors can quickly get an overview of Beaglecat’s mission, the value they provide, and who’s on the team. To learn more about any of these things, you can click on big call-to-action buttons that say things like “More Details” and “Learn More.” Finally, the forms on their pages are really short and easy to fill out on a mobile device.

2. Oakley Hall Hotel


When you’re looking for a hotel, the top three things you want to see are big pictures of the rooms and spaces, room availability, and pricing information, right? Oakley Hall does a tremendous job capturing the essence of their hotel with big, high-definition images and a mobile-friendly availability feature that leads users to pricing options. They also provide concise but enticing descriptions of their room styles, as well as call-to-action buttons for users who want to learn more about weddings and their exclusive dining club.

3. Impact Branding & Design


Impact’s mobile site is a great example of blending multiple elements of your value proposition into one, succinct scrolling page. Starting off with easy-to-click buttons, users can learn more about what Impact does and the value they provide — followed by customer testimonials, a graphic on what inbound marketing is, and finally, a big call-to-action button linking to their learning center.

4. Speckyboy


Speckyboy is a design blog, so you’d expect a great mobile experience from them, right? Well, they deliver it well. The experience scrolling through Speckyboy’s blog is flawless, including intriguing imagery, article titles in large fonts, and an easy-to-read introductory paragraph teasing each article, which users can click if they want to read the rest. For lead capture, Speckyboy offers a mobile-friendly form that solicits subscribers to their newsletter: All you have to do is enter your email address. Toward the bottom of the homepage, Speckyboy keeps users engaged by offering two separate list of historic blog posts that users can click, including the “Most Popular” and “Recommended.”

5. Landscape Leadership


One of the first things users see on Landscape’s mobile homepage is a press-to-dial phone number that connects directly to the firm. We love the placement of that call-to-action. The rest of the site then goes on to explain what Landscape specialises in, followed by useful content including blog articles, website links, and large, easy-to-press social media buttons. For visitors who want more information, Landscape provides a large search box near the bottom of the mobile page.

6. SyncShow


Everything about SyncShow’s mobile website is clear, crisp, and concise. Their mobile homepage immediately offers can’t-miss call-to-action buttons, followed by a full description of their target market, B2B and B2C manufacturing companies. When you scroll down you’ll find succinct explanations of how the manufacturing industry’s changed, which is very relevant for their target audience. You’ll also find a short description of the company’s value proposition and a case study highlighting a recent five times return on customer investment. The pattern here? Short blurbs followed by call-to-action buttons for visitors who want to learn more.

7. NudeAudio


NudeAudio sells portable speakers and their mobile homepage does a great job of providing visitors with exactly what they’re looking for on the website: Striking product imagery coupled with feature details and big call-to-action buttons. They also include product update links that send people directly to their blog, as well as a one-field form where visitors can enter their email address to sign up for the newsletter.

8. Influence & Co.


Near the top of Influence and Co.’s mobile website is this compelling, inviting, and easy-to-understand value proposition: “We work with you to get you published in targeted online publications that showcase your expertise to your exact audience.” They go on to display a visual testimonial from Dell, along with a very short, touch-friendly form for interested prospects to quickly drop off their contact information.

9. 1252 Tapas Bar


What would you want from a tapas bar’s mobile website? If you answered food pictures, a blurb about delicious, locally sourced food, and menus, then you’ll love this website as much as we do. Their full menu is designed to be mobile responsive, so no pinching and zooming is needed. They also tell a charming story about their head chef, Wes Tyler right on the homepage, which gives a welcoming feel to this local restaurant.

While the page has all of the relevant contact information and hours of operation, we love the special offering at the bottom of the page, which highlight 1252’s weekly food-and-drink specials with delicious-sounding descriptions.

10. TrendKite


TrendKite takes all the good things about desktop websites and puts it on their mobile page. Their homepage starts with an aesthetically pleasing visual above the fold, and then goes on to explain their value proposition and contact information. Keep scrolling, and you’ll be able to click into ebook offers and read more information catered specifically to you, as they separate content “For Brands” and “For PR Agencies.” There are well-positions call-to-action buttons throughout.

11. Dog-a-holics


Great mobile webpages have a lot of compelling imagery. Dog-a-holics knows to lead with their best K-9 face forward. Following an adorable first picture, visitors can read three, succinct reasons the company loves dogs, which are separated by delightful little icons.Before providing all details on store locations, hours of operation and clickable contact information, Dog-a-holics includes a few humanising details about the company to make them feel closer to the customer: a picture of the founder, and a call-to-action offering visitors the option to join as a “special member” of the store.

12. Rover Labs


Rover Labs’ mobile homepage does three things exceptionally well. First, the page tells an easy-to-understand yet compelling story of why they exist and why their target audience needs them. Second, they include some awesome product shots that are really easily digestible on mobile. Finally, the entire experience is clean, brief, and offers users plenty of information along with calls-to-action to learn more.

13. VentureFar


VentureFar’s mobile website has a difficult goal: They need to convince users to climb Mount Kilimanjaro on a cell phone. What’s impressive about the site is that they actually do a really good job. Starting off with a postcard image of the mountain, they immediately offer users the ability to compare tour-operating prices. (Yes, they know their demographic well.) They also include one of the better mobile responsive charts we’ve seen, which includes a simply designed but detailed chart showing all the tours they offer. Finally, their homepage ends with a short blurb answering frequently asked questions, like “Why Climb?” and “When Should You Go?” Being a remote tour company, VentureFar is also sure to include details on their licenses/verifications and options to book direct.

14. Blue Zone SUP


Blue Zone SUP is a stand-up paddle boarding camp in Costa Rica, and after seeing their mobile site, we totally want to go. Their site begins with an enchanting hero image, followed by a quick company description and well-produced video that works really well on mobile. They also show visitors a nice chart they can measure their skill level by on a scale of one to five. This way, when browsing camp dates (which is offered via call-to-action button under their video), visitors will know which weeks are most applicable to their skill level. To showcase more of the company culture, Blue Zone provides links to blog articles and additional imagery.

15. TinyPulse


TinyPulse’s mobile homepage is loaded with visuals, including customers from more well known brands and PR features from national publications. Instead of a text-heavy value proposition, the one on their mobile site is visual and concise, and they follow it with a mobile responsive product video.

16. AX Fitness, LLC


AX Fitness wastes no time in showcasing their culture: The very first thing you see when you go to their mobile site is a large picture of a group running a foot ladder workout, along with the phrase (in all caps): “Real People. Serious Fitness.” We commend the focused approach. Keep scrolling, and you’ll immediately see a “first free class” call-to-action button along with a special first month deal. It also includes a few words from the owner, showing visitors her passion and commitment to customers as both a gym owner and fitness enthusiast. From there, users can learn about personal training, group fitness, read blog articles, and get information on exciting, upcoming events.

Six Quick Content Optimisation Tips For Mobile World


Google has launched an algorithmic changed deemed “Mobilegeddon” to prioritise sites that are “mobile-friendly”.

Google wrote in an official statement that the goal of the update was to help “find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.” By putting “mobile-friendly” under mobile search results on Google, they signal what sites are informative, contextually relevant, and mobile compatible.

That said, with roughly 50 percent of searches are done via mobile phones, it’s crucial to update your website for mobile compatibility. Here are five quick tips to better optimise your content so it ranks in mobile searches:

1. Improve The Mobile Navigation

Latest survey revealed one-third of mobile websites are difficult to navigate. To make sure that your mobile navigation is user friendly do some of the following things:

  • Reduce layers of navigation
  • Use icons versus lists
  • Add one-click checkouts
  • Have a prominent site search
  • Make sure the “back” button is accessible

2. Design Specifically For Mobile

Unlike desktop Web pages, mobile screens are tiny, so it’s important to design with the mobile user in mind with columned content, white space, riveting icons and a vibrant call-to-action button. More than anything, save your mobile visitors time by designing content that’s legible without zooming. Also consider use of flash, cookies, frames, tables and funky fonts, as these do not always translate from desktop to mobile.

3. Optimise Mobile Load Times

Believe it or not, load time affects your business’ bottom line. Even mobile users do not have the patience for a slow loading time and are apt to abandon the page if it takes more than 6 seconds to abandon a page. Forty percent of visitors will flee a site if it takes even 3 seconds to load. Load times are likely one of Google’s secret ranking factors as well, so across mobile and desktop websites, make sure your pages load fast.

4. Simplify Your Content

Mobile readers are almost always on the go, so create content that is bite-sized and easy to scan. Use bullet points, lists, and segmented content versus long paragraph blocks. As marketers battle shorter attention spans, it’s all the more important to create simple content that can easily be viewed on a smaller mobile screen.

5. Avoid 404s

404 errors are a bane for mobile visitors; and it’s a missed opportunity to connect with potential mobile readers. Anything is better than 404 page. You can show the desktop version instead or offer a choice between desktop version and homepage.

6. Take The Infamous “Google Mobile Friendly” Test

Though many of Google’s tools come with a premium, Google’s “Mobile-Friendly” test page does not. Use this test by typing in a desired URL and seeing if it passes the test.

With around 2 billion mobile users worldwide, you can see the importance of appearing in the top results of Google mobile search results. Mobile friendliness means the difference of visitors seeing your website or not. Make your website easy to access on mobile, because if not your website will fall to the wayside on Google search results. The good news is many website builders offer a mobile friendly applications so you can design both for desktop and mobile devices.


Simplicity always wins when it comes to website design, especially for the mobile version. Keep fonts, content, imagery and navigation simple, and you will likely see your business ranked well on mobile devices.

Five Fabulous Mobile Email Marketing Strategy For Aspiring Marketers (Infographic)

Nowadays, emails are being opened on mobile devices, not PC.

Most people generally bring their smartphone or tablet within reach at all times, so it stands to reason we’d prefer checking them for emails rather than log onto a desktop. This presents online marketers with a great opportunity for increasing open rates and ultimately boosting the success of their campaigns. Especially given that research found that just 34% of companies just have the ‘basics for mobile optimisation in place’. If you’re not optimising your campaigns for mobile devices, then you could be seriously falling behind the others.

With that in mind, here is the infographic containing five top tips which should help you optimise your email campaigns for mobile devices:


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Infographic credit: Salesforce.

12 Excellent Tips To Create A Mobile Friendly Website


Though smartphones and tablets have been around for less than 10 years, mobile Internet access has already caught up with desktop access. More Google searches take place on mobile devices than on computers.

Google has been talking of this trend for a while now, and recently made changes to their search algorithm, to boosts the rank of mobile friendly websites in search results and penalise sites that are not mobile friendly. Commonly called “Mobilegeddon”, many sites saw their rankings drop significantly on mobile after these changes, and countless others are scrambling to make their sites mobile friendly. Yet, we continue to have websites that just don’t work well on Mobile. Even new websites.

SEO isn’t just the domain of Internet marketers. Website design and its implementation has an impact on search engine results.

As designers and developers, we need to take a step back and evaluate our work. The websites we create can’t just look pretty. They need to serve the needs of the user and generate revenues for our clients. Don’t leave the “mobile-friendly” test to the end of your design. Incorporate it into the design and development.

To help you out, here’s a shortlist of the top questions you should ask to better understand how mobile-friendly your site is.

1. Does it display well on different devices?

Mobile devices come in many sizes and forms. Smart devices span the range from smart phones with 3″ screens to tablets with 7″ screens and beyond. Firstly check whether your website displays correctly across all devices. A few tools you can use for this are:

  • DesignModo’s Responsive Test
  • Responsive Test by ZooExtension
  • Responsive Design Test by StudioPress

In the past, sites have used separate URLs for the mobile version of the site or served different content on mobile vs. desktop access. Given the wide range of screen sizes, using a responsive layout for your site is probably the best option today.


2. How easily can mobile users complete common tasks?

The screen space on a mobile device is smaller than a desktop. Touch is the primary mode of input. Entering data into forms is painful at best when you’re trying to tap it out on a virtual keyboard with small keys. That makes the user interaction different than on a desktop.

Make it easier for users to interact with your site on a smartphone. Simple things like using a font size that is legible on small screens, or making it possible for them to call you with a single click, go a long way towards improving user experience.

3. Is your Call to Action central and prominent?

The main goals of any website is typically to increase user engagement and revenue. This requires clear and actionable CTAs placed strategically on your website. The CTA designed to be strategically positioned at the top-right of your home page may get re-positioned to screen 3 when viewed on a mobile device. Or worse, it may not resize correctly and have the crucial input fields disappearing below the fold. Double check your CTA’s position, layout and appearance on mobile devices.


4. Do you have deep multi-level menus?

Until recently, having menus three and even four levels deep was common practice, a way of showing how much you have to offer. Sadly, many websites today still have this. Not everyone appreciates the simplicity and elegance of having clean, uncluttered navigation. But on a mobile device, this isn’t an option, it’s a necessity. Mobile sites typically have the menu condensed to an icon at top of the screen that expands when tapped. Users are unlikely to have the patience for multiple taps, or to scroll through a long list of options. Keep the menus short and sweet for mobile devices.

5. How easy is it to return to your home page?

When a user has traversed levels deep into your page hierarchy or blog posts or products, how easy it’s for users to find their way back to the home page? In this Google study, participants expected to return to the home page when they clicked on the site logo and became frustrated when it didn’t work. Sure, they could also tap to open the menu, and then tap on “Home”, but why not make it easier for users? Why use two taps instead of one? The simple act of linking your logo to the home page can save frustration, taps and also free up one space in your menu.

6. Is it easy to search on your site?

Make it easy for mobile users to find what they’re looking for and quickly. Implement ‘smart-search’ features like auto-correction and auto-complete. Adding specific filters, especially for e-commerce sites, helps users find relevant products faster.

7. Are your forms suitable for virtual keyboards?

Few people like filling in forms on small, virtual keyboards. Make forms for mobile devices as simple as possible. Help the user by filling in default fields and having auto-complete available. For each kind of field, use the easiest, most suitable input method. For example, with dates, use a pop up calendar where the user can tap on a date, rather than having them type it out in DD/MM/YYYY format.

8. No pinch-zoom. Other than product images.

The ability to pinch and zoom used to be popular when touch screens were first introduced. Not any more. Today’s mobile users are savvy, and want instant access. They should not have to pinch and zoom your page for basic information. Make the font large enough to be readable on a small screen.

The reverse holds true for product images. Users want to able to zoom in and see the product at a more granular level. You’ll need to balance for image quality versus image size.

9. Is your entire site crawlable?

Google recognizes three different configurations for mobile devices:

  • Responsive Designs where the layout adapts to the screen size.
  • Dynamic Serving where web servers send out different HTML depending on the device’s UserAgentString.
  • Separate URLs that serve different code to each device, on different URLs

Irrespective of which method you’re using, if Googlebot can’t crawl your site properly, it will impact your search results. Make sure the Googlebot can see your site like an average user. Keep your CSS, JavaScript and images crawlable. You can check your robots.txt with this tool.

10. Does all your content play on mobile devices?

Certain types of content, especially videos, may not be playable on all mobile devices. For example, Flash doesn’t work on many mobile devices. This also applies to unsupported video formats. If your content can’t play, it can be quite frustrating for mobile users and defeats the purpose. Instead, it may be a better idea to stick to HTML5 tags for all audio and video content.

11. Have you cross checked your redirects and cross links?

If you maintain separate URLs for mobile versus desktop, then anytime users access your desktop page from a mobile device, you’ll need to set up a redirect to the appropriate mobile page. Don’t redirect all desktop access to the mobile home page. That’s not what the user expects or wants. The same holds for mobile to desktop, make sure to link to the appropriate page. Don’t link them all back to the desktop homepage.


12. How do you handle complex tasks and sensitive information?

Many mobile users are not comfortable with performing complex tasks or those that require sensitive information to be inputted on mobile devices. Desktops are still perceived to be more secure than mobile devices. One good work around is to provide a ‘click-to-call’ button to make it easier for users to complete the transaction. Another way is let the user carry over the interaction to another device. For example users browsing a job search site may appreciate the option of emailing a list of suitable jobs to themselves, so that they can apply later, perhaps from a desktop.

How To Connect With Your Consumers Via Mobile (Infographic)

Recent study revealed that 87% of smartphone owners use search engine at least once a day. Moreover, 72% of mobile consumers want to visit a mobile-friendly website.

Consumers are using mobile to look for and research businesses, consume content, and make purchasing decisions. However, are mobile consumers finding you? Is your website converting them into leads? Are you creating interest for your business in real time?

Take a look at the infographic below and see how you can reach mobile consumers in the right places, at the right time and with the right information.


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Four Steps To A Successful Mobile SEO Guide


Are you a small business owner who crafts your own digital marketing grappling with Google’s April 21st mobile-friendly update?

In today’s post, The Website Marketing Group will guide you for dealing with the aftermath of Google’s April 21st update. Although you have updated and boosted your mobile traffic, search engine optimisation process is never complete.

Last year traffic on mobile devices exceeded traffic on desktop, reflecting an evolution of search behavior. If creating a good user experience for your mobile visitors wasn’t enough incentive, Google has made mobile-friendliness mandatory: get mobile-friendly or your rankings will suffer consequences on the SERPs. To evaluate your own site’s mobile-friendliness, use Google’s free Mobile-Friendly Testing Tool — plug in your URL and the tool grades the page’s mobile-friendliness based on the ease of tapping links and buttons, the readability of fonts, the size of content and the presence of any content that may be blocked from a mobile browser.

Once your site itself is mobile-friendly, it is recommended taking necessary steps to optimise how your listings appear on a mobile SERP. Plus, you will need to look at the available reports to see how all the changes are impacting your traffic. This mobile-friendly SEO guide covers:

  1. Creating a mobile baseline report in Google Webmaster Tools.
  2. Determining how your site was impacted by the algorithm update.
  3. The effect of the mobile-friendly label versus other SERP annotations.
  4. How to edit the new mobile breadcrumb URLs.

1. Create a Mobile Baseline Report

A mobile baseline report tells you the traffic you get from Google mobile searchers so you can compare this data to your traffic after the update. To create a mobile baseline report, you’ll need to access Google Webmaster Tools. Once inside, choose your site and drop down to Search Traffic > Search Queries. From there, click Filters and change Search to Mobile from Web.


2. Determine How Your Site was Impacted

Google Webmaster Trends Analyst Gary Illyes said that it would take a full week for the algorithm update to reach its full effect, and as of today it’s been a week. It’s time to dive into the data and see where you have settled. While clicks are always the end goal of any SEO equation, you’re going to want to turn your attention to the impressions in this particular case. Fluctuation in impressions tend to indicate change in search engine rankings.

Be mindful, however, that site owners and digital marketers are testing searches and SERPs heavily right now, and data from the past week (and weeks to come) can very well reflect false inflation. It’s important, then, to keep monitoring the data closely in the weeks to come.

3. Mobile-Friendly Label vs. Other SERP Annotations

Just because your site is mobile-friendly, doesn’t mean you’ll get the mobile-friendly status as well. If you have implemented schema markup that shows, for example, a video thumbnail, a jump-to-app link or how many product listings you offer, that markup will be shown rather than your mobile-friendliness label — even if your site is, in fact, mobile friendly.

If you’re wondering which SERP annotation is most important to have, Bruce Clay, Inc. SEO Manager Robert Ramirez explained that the critical aim is standing out.

“Whichever SERP annotation stands out is the one you should focus on,” Ramirez said. “If you’re in an e-commerce environment where a lot of product options is important, then the number of results on a page could be high value. A video thumbnail may really stand out, and so may ‘jump to app.’ It all depends on the business, the SERP and the competition.”

If you don’t have any other schema markup at play, the mobile-friendly annotation is a great thing to have. If your competitors don’t have the mobile-friendly label and you do, it will differentiate you from the pack. Furthermore, as searchers adapt to the new label, they’ll naturally start to click through to SERP entries with mobile-friendly labels.

4. The New Structure of Mobile URLs

Another change that came about in the weeks leading up to mobile madness was how Google displays result URLs in mobile SERPs. Rather than showing the actual URLs, mobile SERPs now display the structure of the page location in a breadrumb-like format. The best part about this new look is that you have control over how your breadcrumb URL displays. Take a look at the following example:


Examples of Structured URLs WITHOUT Schema

If you haven’t used schema to dictate your site name, Google will use your domain. The mobile SERP pictured below shows examples of three publications who have not yet used schema markup to designate their site names. The result is a lengthy URL that doesn’t capitalise on the new structure that aims to neaten and better present URLs.


If you want to control the breadcrumbs, it is recommended to use schema markup. Not only will your URL structure look neater in this new format, you’ll save on valuable SERP real estate by ridding yourself of the clunky www. and .com, thus allowing more high-signal information about the result to display in the breadcrumbs.

5 Mobile Usage Statistics You Need To Know (Infographic)

Mobile marketing is a new area in the online world. This fact often hinders people from it.

Are you hesitate whether you should invest your budget in a mobile marketing strategy? Let the data and trends below lead the way for more conversions.

Some important facts:

  • In 2015, nearly 73 percent of mobile users will access the internet at least once per month.
  • 64 percent of users access social media sites through their mobile devices.
  • In 2014, nearly 70 percent of Facebook’s advertising revenue came from mobile use.

Read more mobile marketing stats in the infographic below to help you create the appropriate digital marketing strategy for your business.


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Five Biggest Mobile Marketing Mistakes (Infographic)


It’s a undeniable fact that mobile marketing is essential to any digital marketing strategy.

In 2015, smartphone conversion rates have gone up by 64%, compared to desktop conversion rates. More and more people are using their mobile devices to make purchases, catch up on news and otherwise stay connected with the world. However, as important as it is to have a mobile marketing strategy, it is even more important to avoid the most common mobile marketing mistakes. Effective mobile marketing can significantly boost a small business’ online presence. Bad mobile marketing can, however, ruin it.

In this infographic, you will learn five most common mobile marketing mistakes, and what you can do about them. With quick and easy fixes for the most common mistakes available, there is no reason your mobile marketing strategy should stay behind the fierce competition.


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Latest Holiday Shopping Research Shows Why Online Shopping Never Sleeps


The holiday shopping season will be your best chance to bring your best effort. With various tools and supporting devices at your fingertips, you need to be able to hunt for deals in stolen moments as many as possible.

In fact, one third of all shopping searches on Google happen between 10:00 p.m. and 4:00 a.m. Nowadays, shopping doesn’t stop once the mall closes. Online shopping has became more common these days, especially with the rising popularity of mobile commerce.

Black Friday becomes a month-long event

Buyers are starting their research early, and retailers are stretching Black Friday promotions across November, changing the focus from just one day to a month-long event. More than half of consumers surveyed said they’ll start their research before Thanksgiving, with 26% of shoppers starting before Halloween.

Shoppers are also spending more time consulting more sources before making a decision. In 2010, shoppers used at least five sources of information before making a purchase. Now that has more than doubled, with shoppers consulting at least 12 sources last year. This means that October through November has become a crucial period for retailers to reach shoppers online, being present with offers, information, tutorials and content.

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Online shopping is the new window shopping

Shoppers are going online for inspiration at all points of their day, not just to research specific products but to see what their friends and favorite influencers are wearing. Sites such as YouTube and Pinterest have become the new window displays, and a new generation of fashion influencers, for instance, are influencing shopping decisions.

Shopping-related content on YouTube, from unboxing videos to product reviews, is becoming an important part of the holiday research process and is trending up year over year. Haul videos spike during key shopping events and hit their peak during Black Friday weekend. Videos with “haul” in the title have been watched more than 1.1B times on YouTube, and views are up 1.7x this year compared to last year.

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Moreover, shoppers aren’t just using YouTube for research ahead of time; they’re also looking up videos while making decisions in stores. One in four shoppers say they’ve used YouTube to search for a video related to a product they’re considering while in a store.

Your phone is the ultimate shopping assistant

One of the biggest tools for shopping throughout the day is your mobile devices. Latest research found that 75% of smartphone shoppers plan to use their phones in-store this holiday season. Shoppers used to come to the store with little knowledge, and the sales associate would educate them on products. Now shoppers are coming into stores teeming with information, and are turning to their phone as a personal shopping assistant. One in three shoppers use their smartphone to find info instead of asking store employees.

When retailers understand mobile behavior in stores, they can meet shoppers online with helpful information. 46% of shoppers who use their phone in a store still end up making a purchase, an 11-point increase from 2011. Consumers are coming into stores more purposeful and informed than before, and savvy retailers are turning this into an opportunity.