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7 Common Mistakes When Creating Content For Mobile Users

mobile pitfallsThere is a basic underlying principle in mobile computing. First and foremost, we have to be clear in our understanding that mobile is a different platform. Although it is supposed to display the same value of information as the regular desktop, the mobile phone is a very different equipment compared to regular PC. It’s not just the small display.

Several factors key in making the mobile device an entirely different animal. The way mobile phones are used, the time of the day they are most likely to be used, and most important, the type of information accessed through it, all these are differing factors that directly and indirectly affect each other.

When making a mobile version of a website, most companies fall into the regular pitfalls can be easily avoided once we understand the basic underlying principle. This principle is the fact that mobile is a different platform. Once we understand this truth, then we can avoid the pitfalls.

Here are the seven most common.

1. Landing page – for desktops
This mistake is very basic and yet a lot of websites out there do this over and over. Basic truth: mobile display screen is small. You created a responsive website but you forgot to include an optimised landing page. How basic is that mistake? Who would want to scroll sideways, on a mobile?

2. Unreadable and tiny fonts and links
Again, the basic truth. Mobile screen is small. There is a huge limit for the user in terms of visual space. Add the fact that the user is most likely not using a pointer mouse but rather, his or her own forefinger in browsing the web. Mobile content creators should be wary of these limitations. Make the text and links bigger and easy to read.

3. Menus that sticks
Since the mobile display is already small, more spaces should be reserved for content. That is the reason why menus are hidden and only display when users access them. Users want to see the content and if the menu is blocking the view, users would most likely leave the site. Make sure the menus are out of the way, or can be easily closed by the user.

4. Popup Windows
Popup windows are already irritating on a desktop. In mobile, they are infuriating. Take note that users’ patience are already thin on a desktop. In mobile, that short patience becomes even more shorter. If you have to do popups, if there’s no way around it, at least minimize it.

5. Missing content and features
What’s available for the desktop should be available for mobile too. Users find it frustrating if they cannot access certain sections of a site when using a mobile device. Especially if that section or app is available when viewed through a fancy desktop. And users know this and they become frustrated. They see it as discrimination.

6. Non-accomodating messages
There’s nothing more infuriating for a user than seeing a message in a site that says: “Please use a 1080 x 736 desktop for maximum viewing experience.” You can almost hear them answer,”Yes, I’d do that except that I’m on subway and using my mobile phone.” It’s already clear that the mobile device is not going away. Forcing users to use a desktop is tantamount to turning them away.

7. Slow Pages
Mobile users are most likely browsing with 3G connection. Add that to the fact that the mobile device’s OS is not as fast and sturdy as a PC. In lieu of this, pleas make sure that all the mobile content are optimised for mobile display. For what use is the information if it cannot be accessed?

In sum, all these pitfalls can be easily avoided. Given the right understanding of what users want displayed on their mobile devices gives us the upper-hand. It is now up to us if we want to convert users or turn them away.

Tips to Improve Your Website in 2015

tips to improve

Now that the holiday is over and a fresh new year looms ahead, consider it a great time to give your company’s site a facelift. If you want to improve your site’s performance, now is the time to attack this challenge head on.

1. Improve the Design

Minimalism is the way to go based on current design trends. Gone are the days of animated gif and scrolling texts that do nothing but eat bandwidth and distract the user from the main content. Flat designs are replacing the old habits. This means eliminating the gradients and the shadows and replacing them with bright minimal color for better user experience. This also help pages load faster and conserve bandwidth.

2. Mobile Responsiveness

The Internet is no longer monopolized by desktop pc users. To assume that most users still use fancy desktops every time they view websites is a very unproductive assumption. A great number of users are now using their smart phones to surf the Internet. These users demand content that is viewable in their small screens. To neglect mobile responsiveness is to turn away a huge number of potential customers. To adapt with the mobile revolution, make sure that your website is responsive.

3. Improve Your Layout

Imagine a homepage brimming with information overload, information that is otherwise presented in an overwhelming manner to create “relevance” or at least a projection of it. What is the usual users’ reaction? The user’s usual initial reaction to a busy homepage is to leave. The user’s brain and patience can only take so much information. Overloading the user with content will just force the user’s brain to shut down and refuse any more information being offered. Add the fact that the user is most likely using a smartphone with a small screen, the content overload is just too much to take. Consider placing your content in a manner that enhances user experience rather than overwhelms them. Consider placement of white spaces to give the user breathing rooms. This is particularly useful for mobile users.

4. Social Media

Most companies nowadays use the social media to engage users and build brand recognition and credibility. The purpose of engaging in social media is to get people to visit your site. This they do when you engage them enough in the platform where they feel most comfortable, which is social media. If your company has no presence in social media, then it is losing potential customers simply because the customers are on social media while your company is not. Having a website is not enough. An effective social media presence is what drive the users to visit the site.

5. Content Is King

In this age of SEO, page rankings and link exchanges, nothing delivers more traffic and conversion than true and relevant content. The key to website performance is the delivery of fresh and unique contents that would make your users voluntarily share them to other users. The promise of a high-quality content would make the users return to your site repeatedly. This is what gives a site better page ranking and hence, higher conversion rates.

Social Media Business In Mobile World

Mobile Marketing

2015 is literally the year of mobile.

Statistics show that 90% of middle-aged Australians own a cell phone and 58% of them are smartphones. When people aren’t texting or checking email, they’re surfing the Internet or checking their social networks, even while they’re in the shower. If you already know how important it is to make sure your website is optimised for mobile devices, but don’t forget to do the same for your social content too.

Why should you optimise your social content for mobile?

Because that’s where your customers are. Recent researches show that:

  • Australians spend more time on their mobile devices than they do watching TV.
  • Social media is the top Internet activity.
  • A whopping 60 percent of social media activities happen on a mobile device.

As you build your brand, it’s crucial to remember that a lot of people will see your messages on a phone or tablet. In fact, it may be the only way some see it as more folks ditch laptops and PCs for iPads and smartphones. Sounds great, but how do you do it? Easy. As long as you keep the following tips in mind, optimising your social media content for mobile is easy and won’t add a lot of extra time to your already busy workday.

1. Ramble On

There used to be a “philosophy” that said brands should keep their messages short and sweet to accommodate the smaller screens of a mobile device. It turns out, though, that people like to read long form content on tablets and smartphones. So go ahead and link to long blog posts and other lengthy content right on your social channels. Timely, relevant, in-depth writing will help push you to the top of the thought leader pack in your industry.

2. Visualise it

If you can feature your message in a picture, infographic, or other cool visual, do it. Closely cropped images, videos, and scrollable charts all make terrific, eye-catching content that looks super on a smaller screen. Additional points: visual content is always a winner on social media.

3. Move Along

The combination of social media and mobile devices means you’re right in your customers’ pocket or purse at all times. You move along with them wherever they go. Use that to your advantage by coming up with ways to engage your fans and followers on social media when you know they’re doing something in particular. For instance, if you make camping gear, encourage customers to take a picture of their campsite to share on Instagram

Black Friday Was The Perfect Opportunity For Online Shopping

sale-on-black-friday

Although there was no shortage of in-store mayhem this Black Friday, shoppers are increasingly opting to take advantage of the major discounts online and mobile commerce.

Online sales broke new records this year, with mobile traffic outpacing PC traffic for the first time ever leading up to Black Friday. By analysing customer transaction data, browsing on smartphones and tablets accounted for 52.1% of all online traffic, and online sales that day were up 14.3% compared to 2013.

“Mobile has become the new Thanksgiving tradition as consumers find the best deals with their fingers as well as their feet,” Jay Henderson, Director of IBM Smarter Commerce said in a statement. “We saw retailers harness the power of data to engage shoppers, identifying the unique preferences of their customers while quickly capitalizing on online, mobile or in-store trends as they emerged.”

Thursday’s mobile milestone fueled record online purchases on Black Friday, which saw a 9.5% year-over-year increase in overall online sales. Mobile sales accounted for 27.9% of these sales, up 28.2% over 2013. The data acquired from PayPal similarly reflected mobile growth, with a 43% global increase in the number of customers shopping through PayPal mobile on Thanksgiving 2014 compared to Thanksgiving 2013. Fashion was the top mobile shopping category, driving almost twice as much PayPal global mobile payment volume as the next category, electronics.

Black Friday shopping is also increasingly pushing back into Thanksgiving Day. Online sales that day increased 14.3% over 2013. Black Friday sales were 63.5% higher than Thanksgiving Day this year, a decrease from 2013 when they were 70% higher than Thanksgiving Day.

However, although mobile commerce was huge for online shoppers this year, desktop is not “dead” yet. When consumers did choose to use their PC or desktop, they spent more with an average order value of $135.33 compared to $116.02 for mobile shoppers, a difference of 16.6% of overall purchasing.

The Mobile Movement: Understanding Smartphone Users (Infographic)

A new survey has been conducted over 5,000 adult smartphone Internet users. The survey examined the general smartphone usage, mobile and local searching behavior, mobile purchasing patterns and users’ receptivity to media. This is an in-depth and comprehensive look at the rise of the smartphone craze. Here are some key points:

  • 81% of smartphone users access the Internet on their mobile devices
  • 59% use the Internet on their phones while waiting
  • 43% would give up beer if they would otherwise have to give up their smartphones

Here is the full report, presented in a infographic.

mobile-movement-infographic

 

Your Mobile Strategy Shouldn’t Start With The Mobile Phone

the-importance-of-mobile-strategy

A mobile strategy is about the phone. Still, it shouldn’t start with the phone.

Imagine you read this post five years ago. Chances are, you wouldn’t have been reading it on the same device (or even brand of device) that you are using now. Mobility can involve technology, but at the heart of a mobile strategy lies the users.

There is a number of mobile strategies that didn’t even involve a smartphone. The user has context- and location-dependent needs, challenges, desires, and pain points that provide the starting point for any winning mobile strategy. The key to being successful with mobile is not to start with technology, but to start by looking at why the humans are mobile, and what you can do to solve their problem.

In that sense, the way to “think mobile” is first to start with the actual journey that the humans are taking (not the purchase funnel, but their physical journey) and how it relates to your product. One of the best mobile strategy examples is the one employed by the Texas-based convenience store chain Buc-ee’s. It understands Maslow’s heirarchy of needs. Before you can tend to the desire for gas. You need to address your physical needs.

The company addresses the needs of their mobile humans by maintaining what many refer to as the cleanest rest rooms in America. Buc-ees literally wants you to “hold it,” passing up the other travel plazas along the highway, so that you can “treat” yourself to the rest room experience at Buc-ees. In fact, even though there isn’t even a mention of a smartphone, or an app, this short video about Buc-ees is about the best place you could ever start while you are planning your own mobile strategy.

It doesn’t matter how big your brand is. If the organising principle of your mobile strategy is differentiating by how you treat people, you are on the right footing. Put the human side first, understand why they are mobile, what they are doing, and where they are, and your mobile strategy will reveal itself, with or without app.

CTRs for Android and iOS Ads Have Increased, Opening More Opportunity to Newcomers

click-through-rate-for-mobile-app

Recently, the CTRs (Click-Through Rates) for mobile ads on iOS devices have reached a new level. The increasing is five times than last year. Meanwhile, the CTRs for Android were nearly three times higher.

Latest report from Fiksu revealed that 7.1 million iOS apps were downloaded daily in March, up 41 percent from a year ago. Fiksu stated that programmatic solutions, better targeting and various ad formats (app install, video ads, and mobile-specific ads) have helped to keep marketing costs manageable even as activity has increased.

The cost per installment that could be directly attributed to advertising for iOS apps has raised up just 2 percent from February to $0.97 in March. On Android, the cost per installment fell 16 percent from February. Here is the detailed report from Fiksu:

cost-per-install-apps-march-2014

On the other hand, the cost per app launch (the indicator of customer engagement and lifetime value) was cheaper on both Android and iOS in March. The cost per launch on Android fell 5 percent from February to $0.10, a drop of 37 percent from the previous year. On iOS the cost fell 10 percent to $0.17, a slight increase of 2 percent year-over-year.

cost-per-launch-apps-march-2014

Fiksu stated that the impact from app giants like Facebook, Twitter and Yahoo (and soon Google) have had on the market with the introduction of ad formats designed specifically for app marketers. With better resources, “marketers are getting smarter about leveraging the right ad formats, ad creatives and targeting tools to reach the right users. Otherwise, without these optimisation and targeting capabilities, the CPLU Index would have likely seen an increase of 20 percent year-over-year,” the report concludes.

22 Quick Facts About Australian Mobile World

Mobile Marketing

Mobile world has become a very fascinating area in online marketing and every online marketers need to know the latest facts about it. This way, they can always stay updated about the latest news from mobile world and take the right decision when the problems arise. Here is a list of 22 quick facts about Australian online, mobile and tablet usage.

  1. 67% of Australians own a smartphone.
  2. 11.19 million Australians have a smartphone.
  3. 37% of Australian homes now have tablets.
  4. 7.5 million Australians accessed the internet via their mobile phones (42% of adults).
  5. Almost half of Australian mobile subscribers have switched providers in the past 3 years.
  6. 40% of Australian mobile subscribers are considering a change in the next 12 months.
  7. Only 43% of Australian smartphone owners are on a one or two-year contract.
  8. Australia has the fastest mobile download speed in the world.
  9. 7 in 10 Australians are active social media users.
  10. 60% of Australians are active Facebook users.
  11. There are 12 million users of Facebook in Australia.
  12. There are 9 million daily active Facebook users in Australia.
  13. There are 7.3 million daily active users of the Facebook mobile app in Australia.
  14. Australian tablet owners spend 50 mins/month watching video on a tablet.
  15. Australian Smartphone owners spend 1 hour 20/month watching online video on their phone.
  16. iPhone devices made up 35.2% of Australian smartphone sales in December 2013 versus sales of devices running Android at 57.2%
  17. 82% of Australians spend almost a day per week online (23.3 hours).
  18. 38% of Australian households have four or more internet enabled devices.
  19. 74% of Australians consume TV and internet simultaneously.
  20. 13.08 million Australians had downloaded a mobile app.
  21. 27% of mobile internet users do not have fixed-line internet at home.
  22. 62% of online Australians use three or more devices to access the internet.

Mobile Marketing: Should You Build A Mobile Website Or Mobile App? (Infographic)

With the fast paced growth of mobile world, the decision between building a mobile website or a mobile application is quite important to your business. If possible, you should consider to develop both in order to leverage these two powerful platforms. If only one can be chosen, you have to take a look at your goals and resources. The differences detailed in the following infographic will be useful to grasp the targeted audiences that you want to reach. This way, you can truly tell which mobile method will provide more value, advantages, and opportunities with the massive mobile market.

mobile-app-or-mobile-website-infographic

Click to Enlarge

 

Everything You Need To Know About Mobile Phone (Infographic)

Mobile Websites for Australian Business

Mobile Websites for Australian Business

The booming of mobile Internet technology lately has slowly taken over many aspects of our daily lives. People are gradually looking forward to optimise their mobile strategy in order to build a solid online marketing management. Today, mobile technology has incredible reach, and is increasingly being used by people to ease communication processes.

However, not everyone thinks alike. Some people even think that mobile marketing approach is useless. This opinion has given rise to a pretty diverse opinion on the usefulness and capabilities of mobile technology. While it is an undeniable truth that the widespread range and ability of the mobile phone has influenced human behavior and activity to a large extent, the benefits (or the lack thereof) of mobile phones are a widely debatable issue.

In today’s infographic, we can get a clear insight into the various opinions that people have about the usability of mobile technology. The question that needs to be asked is, how do mobile phone users themselves feel about the overwhelming preponderance of mobile technology? Find out the answer in the infographic below.

this infographic explains about the statistics of mobile phones users in the world

Click to Enlarge