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How To Connect With Your Consumers Via Mobile (Infographic)

Recent study revealed that 87% of smartphone owners use search engine at least once a day. Moreover, 72% of mobile consumers want to visit a mobile-friendly website.

Consumers are using mobile to look for and research businesses, consume content, and make purchasing decisions. However, are mobile consumers finding you? Is your website converting them into leads? Are you creating interest for your business in real time?

Take a look at the infographic below and see how you can reach mobile consumers in the right places, at the right time and with the right information.

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Four Steps To A Successful Mobile SEO Guide

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Are you a small business owner who crafts your own digital marketing grappling with Google’s April 21st mobile-friendly update?

In today’s post, The Website Marketing Group will guide you for dealing with the aftermath of Google’s April 21st update. Although you have updated and boosted your mobile traffic, search engine optimisation process is never complete.

Last year traffic on mobile devices exceeded traffic on desktop, reflecting an evolution of search behavior. If creating a good user experience for your mobile visitors wasn’t enough incentive, Google has made mobile-friendliness mandatory: get mobile-friendly or your rankings will suffer consequences on the SERPs. To evaluate your own site’s mobile-friendliness, use Google’s free Mobile-Friendly Testing Tool — plug in your URL and the tool grades the page’s mobile-friendliness based on the ease of tapping links and buttons, the readability of fonts, the size of content and the presence of any content that may be blocked from a mobile browser.

Once your site itself is mobile-friendly, it is recommended taking necessary steps to optimise how your listings appear on a mobile SERP. Plus, you will need to look at the available reports to see how all the changes are impacting your traffic. This mobile-friendly SEO guide covers:

  1. Creating a mobile baseline report in Google Webmaster Tools.
  2. Determining how your site was impacted by the algorithm update.
  3. The effect of the mobile-friendly label versus other SERP annotations.
  4. How to edit the new mobile breadcrumb URLs.

1. Create a Mobile Baseline Report

A mobile baseline report tells you the traffic you get from Google mobile searchers so you can compare this data to your traffic after the update. To create a mobile baseline report, you’ll need to access Google Webmaster Tools. Once inside, choose your site and drop down to Search Traffic > Search Queries. From there, click Filters and change Search to Mobile from Web.

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2. Determine How Your Site was Impacted

Google Webmaster Trends Analyst Gary Illyes said that it would take a full week for the algorithm update to reach its full effect, and as of today it’s been a week. It’s time to dive into the data and see where you have settled. While clicks are always the end goal of any SEO equation, you’re going to want to turn your attention to the impressions in this particular case. Fluctuation in impressions tend to indicate change in search engine rankings.

Be mindful, however, that site owners and digital marketers are testing searches and SERPs heavily right now, and data from the past week (and weeks to come) can very well reflect false inflation. It’s important, then, to keep monitoring the data closely in the weeks to come.

3. Mobile-Friendly Label vs. Other SERP Annotations

Just because your site is mobile-friendly, doesn’t mean you’ll get the mobile-friendly status as well. If you have implemented schema markup that shows, for example, a video thumbnail, a jump-to-app link or how many product listings you offer, that markup will be shown rather than your mobile-friendliness label — even if your site is, in fact, mobile friendly.

If you’re wondering which SERP annotation is most important to have, Bruce Clay, Inc. SEO Manager Robert Ramirez explained that the critical aim is standing out.

“Whichever SERP annotation stands out is the one you should focus on,” Ramirez said. “If you’re in an e-commerce environment where a lot of product options is important, then the number of results on a page could be high value. A video thumbnail may really stand out, and so may ‘jump to app.’ It all depends on the business, the SERP and the competition.”

If you don’t have any other schema markup at play, the mobile-friendly annotation is a great thing to have. If your competitors don’t have the mobile-friendly label and you do, it will differentiate you from the pack. Furthermore, as searchers adapt to the new label, they’ll naturally start to click through to SERP entries with mobile-friendly labels.

4. The New Structure of Mobile URLs

Another change that came about in the weeks leading up to mobile madness was how Google displays result URLs in mobile SERPs. Rather than showing the actual URLs, mobile SERPs now display the structure of the page location in a breadrumb-like format. The best part about this new look is that you have control over how your breadcrumb URL displays. Take a look at the following example:

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Examples of Structured URLs WITHOUT Schema

If you haven’t used schema to dictate your site name, Google will use your domain. The mobile SERP pictured below shows examples of three publications who have not yet used schema markup to designate their site names. The result is a lengthy URL that doesn’t capitalise on the new structure that aims to neaten and better present URLs.

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If you want to control the breadcrumbs, it is recommended to use schema markup. Not only will your URL structure look neater in this new format, you’ll save on valuable SERP real estate by ridding yourself of the clunky www. and .com, thus allowing more high-signal information about the result to display in the breadcrumbs.

5 Mobile Usage Statistics You Need To Know (Infographic)

Mobile marketing is a new area in the online world. This fact often hinders people from it.

Are you hesitate whether you should invest your budget in a mobile marketing strategy? Let the data and trends below lead the way for more conversions.

Some important facts:

  • In 2015, nearly 73 percent of mobile users will access the internet at least once per month.
  • 64 percent of users access social media sites through their mobile devices.
  • In 2014, nearly 70 percent of Facebook’s advertising revenue came from mobile use.

Read more mobile marketing stats in the infographic below to help you create the appropriate digital marketing strategy for your business.

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Five Biggest Mobile Marketing Mistakes (Infographic)

 

It’s a undeniable fact that mobile marketing is essential to any digital marketing strategy.

In 2015, smartphone conversion rates have gone up by 64%, compared to desktop conversion rates. More and more people are using their mobile devices to make purchases, catch up on news and otherwise stay connected with the world. However, as important as it is to have a mobile marketing strategy, it is even more important to avoid the most common mobile marketing mistakes. Effective mobile marketing can significantly boost a small business’ online presence. Bad mobile marketing can, however, ruin it.

In this infographic, you will learn five most common mobile marketing mistakes, and what you can do about them. With quick and easy fixes for the most common mistakes available, there is no reason your mobile marketing strategy should stay behind the fierce competition.

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Latest Holiday Shopping Research Shows Why Online Shopping Never Sleeps

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The holiday shopping season will be your best chance to bring your best effort. With various tools and supporting devices at your fingertips, you need to be able to hunt for deals in stolen moments as many as possible.

In fact, one third of all shopping searches on Google happen between 10:00 p.m. and 4:00 a.m. Nowadays, shopping doesn’t stop once the mall closes. Online shopping has became more common these days, especially with the rising popularity of mobile commerce.

Black Friday becomes a month-long event

Buyers are starting their research early, and retailers are stretching Black Friday promotions across November, changing the focus from just one day to a month-long event. More than half of consumers surveyed said they’ll start their research before Thanksgiving, with 26% of shoppers starting before Halloween.

Shoppers are also spending more time consulting more sources before making a decision. In 2010, shoppers used at least five sources of information before making a purchase. Now that has more than doubled, with shoppers consulting at least 12 sources last year. This means that October through November has become a crucial period for retailers to reach shoppers online, being present with offers, information, tutorials and content.

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Online shopping is the new window shopping

Shoppers are going online for inspiration at all points of their day, not just to research specific products but to see what their friends and favorite influencers are wearing. Sites such as YouTube and Pinterest have become the new window displays, and a new generation of fashion influencers, for instance, are influencing shopping decisions.

Shopping-related content on YouTube, from unboxing videos to product reviews, is becoming an important part of the holiday research process and is trending up year over year. Haul videos spike during key shopping events and hit their peak during Black Friday weekend. Videos with “haul” in the title have been watched more than 1.1B times on YouTube, and views are up 1.7x this year compared to last year.

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Moreover, shoppers aren’t just using YouTube for research ahead of time; they’re also looking up videos while making decisions in stores. One in four shoppers say they’ve used YouTube to search for a video related to a product they’re considering while in a store.

Your phone is the ultimate shopping assistant

One of the biggest tools for shopping throughout the day is your mobile devices. Latest research found that 75% of smartphone shoppers plan to use their phones in-store this holiday season. Shoppers used to come to the store with little knowledge, and the sales associate would educate them on products. Now shoppers are coming into stores teeming with information, and are turning to their phone as a personal shopping assistant. One in three shoppers use their smartphone to find info instead of asking store employees.

When retailers understand mobile behavior in stores, they can meet shoppers online with helpful information. 46% of shoppers who use their phone in a store still end up making a purchase, an 11-point increase from 2011. Consumers are coming into stores more purposeful and informed than before, and savvy retailers are turning this into an opportunity.

7 Common Mistakes When Creating Content For Mobile Users

mobile pitfallsThere is a basic underlying principle in mobile computing. First and foremost, we have to be clear in our understanding that mobile is a different platform. Although it is supposed to display the same value of information as the regular desktop, the mobile phone is a very different equipment compared to regular PC. It’s not just the small display.

Several factors key in making the mobile device an entirely different animal. The way mobile phones are used, the time of the day they are most likely to be used, and most important, the type of information accessed through it, all these are differing factors that directly and indirectly affect each other.

When making a mobile version of a website, most companies fall into the regular pitfalls can be easily avoided once we understand the basic underlying principle. This principle is the fact that mobile is a different platform. Once we understand this truth, then we can avoid the pitfalls.

Here are the seven most common.

1. Landing page – for desktops
This mistake is very basic and yet a lot of websites out there do this over and over. Basic truth: mobile display screen is small. You created a responsive website but you forgot to include an optimised landing page. How basic is that mistake? Who would want to scroll sideways, on a mobile?

2. Unreadable and tiny fonts and links
Again, the basic truth. Mobile screen is small. There is a huge limit for the user in terms of visual space. Add the fact that the user is most likely not using a pointer mouse but rather, his or her own forefinger in browsing the web. Mobile content creators should be wary of these limitations. Make the text and links bigger and easy to read.

3. Menus that sticks
Since the mobile display is already small, more spaces should be reserved for content. That is the reason why menus are hidden and only display when users access them. Users want to see the content and if the menu is blocking the view, users would most likely leave the site. Make sure the menus are out of the way, or can be easily closed by the user.

4. Popup Windows
Popup windows are already irritating on a desktop. In mobile, they are infuriating. Take note that users’ patience are already thin on a desktop. In mobile, that short patience becomes even more shorter. If you have to do popups, if there’s no way around it, at least minimize it.

5. Missing content and features
What’s available for the desktop should be available for mobile too. Users find it frustrating if they cannot access certain sections of a site when using a mobile device. Especially if that section or app is available when viewed through a fancy desktop. And users know this and they become frustrated. They see it as discrimination.

6. Non-accomodating messages
There’s nothing more infuriating for a user than seeing a message in a site that says: “Please use a 1080 x 736 desktop for maximum viewing experience.” You can almost hear them answer,”Yes, I’d do that except that I’m on subway and using my mobile phone.” It’s already clear that the mobile device is not going away. Forcing users to use a desktop is tantamount to turning them away.

7. Slow Pages
Mobile users are most likely browsing with 3G connection. Add that to the fact that the mobile device’s OS is not as fast and sturdy as a PC. In lieu of this, pleas make sure that all the mobile content are optimised for mobile display. For what use is the information if it cannot be accessed?

In sum, all these pitfalls can be easily avoided. Given the right understanding of what users want displayed on their mobile devices gives us the upper-hand. It is now up to us if we want to convert users or turn them away.

Tips to Improve Your Website in 2015

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Now that the holiday is over and a fresh new year looms ahead, consider it a great time to give your company’s site a facelift. If you want to improve your site’s performance, now is the time to attack this challenge head on.

1. Improve the Design

Minimalism is the way to go based on current design trends. Gone are the days of animated gif and scrolling texts that do nothing but eat bandwidth and distract the user from the main content. Flat designs are replacing the old habits. This means eliminating the gradients and the shadows and replacing them with bright minimal color for better user experience. This also help pages load faster and conserve bandwidth.

2. Mobile Responsiveness

The Internet is no longer monopolized by desktop pc users. To assume that most users still use fancy desktops every time they view websites is a very unproductive assumption. A great number of users are now using their smart phones to surf the Internet. These users demand content that is viewable in their small screens. To neglect mobile responsiveness is to turn away a huge number of potential customers. To adapt with the mobile revolution, make sure that your website is responsive.

3. Improve Your Layout

Imagine a homepage brimming with information overload, information that is otherwise presented in an overwhelming manner to create “relevance” or at least a projection of it. What is the usual users’ reaction? The user’s usual initial reaction to a busy homepage is to leave. The user’s brain and patience can only take so much information. Overloading the user with content will just force the user’s brain to shut down and refuse any more information being offered. Add the fact that the user is most likely using a smartphone with a small screen, the content overload is just too much to take. Consider placing your content in a manner that enhances user experience rather than overwhelms them. Consider placement of white spaces to give the user breathing rooms. This is particularly useful for mobile users.

4. Social Media

Most companies nowadays use the social media to engage users and build brand recognition and credibility. The purpose of engaging in social media is to get people to visit your site. This they do when you engage them enough in the platform where they feel most comfortable, which is social media. If your company has no presence in social media, then it is losing potential customers simply because the customers are on social media while your company is not. Having a website is not enough. An effective social media presence is what drive the users to visit the site.

5. Content Is King

In this age of SEO, page rankings and link exchanges, nothing delivers more traffic and conversion than true and relevant content. The key to website performance is the delivery of fresh and unique contents that would make your users voluntarily share them to other users. The promise of a high-quality content would make the users return to your site repeatedly. This is what gives a site better page ranking and hence, higher conversion rates.

Social Media Business In Mobile World

Mobile Marketing

2015 is literally the year of mobile.

Statistics show that 90% of middle-aged Australians own a cell phone and 58% of them are smartphones. When people aren’t texting or checking email, they’re surfing the Internet or checking their social networks, even while they’re in the shower. If you already know how important it is to make sure your website is optimised for mobile devices, but don’t forget to do the same for your social content too.

Why should you optimise your social content for mobile?

Because that’s where your customers are. Recent researches show that:

  • Australians spend more time on their mobile devices than they do watching TV.
  • Social media is the top Internet activity.
  • A whopping 60 percent of social media activities happen on a mobile device.

As you build your brand, it’s crucial to remember that a lot of people will see your messages on a phone or tablet. In fact, it may be the only way some see it as more folks ditch laptops and PCs for iPads and smartphones. Sounds great, but how do you do it? Easy. As long as you keep the following tips in mind, optimising your social media content for mobile is easy and won’t add a lot of extra time to your already busy workday.

1. Ramble On

There used to be a “philosophy” that said brands should keep their messages short and sweet to accommodate the smaller screens of a mobile device. It turns out, though, that people like to read long form content on tablets and smartphones. So go ahead and link to long blog posts and other lengthy content right on your social channels. Timely, relevant, in-depth writing will help push you to the top of the thought leader pack in your industry.

2. Visualise it

If you can feature your message in a picture, infographic, or other cool visual, do it. Closely cropped images, videos, and scrollable charts all make terrific, eye-catching content that looks super on a smaller screen. Additional points: visual content is always a winner on social media.

3. Move Along

The combination of social media and mobile devices means you’re right in your customers’ pocket or purse at all times. You move along with them wherever they go. Use that to your advantage by coming up with ways to engage your fans and followers on social media when you know they’re doing something in particular. For instance, if you make camping gear, encourage customers to take a picture of their campsite to share on Instagram

Black Friday Was The Perfect Opportunity For Online Shopping

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Although there was no shortage of in-store mayhem this Black Friday, shoppers are increasingly opting to take advantage of the major discounts online and mobile commerce.

Online sales broke new records this year, with mobile traffic outpacing PC traffic for the first time ever leading up to Black Friday. By analysing customer transaction data, browsing on smartphones and tablets accounted for 52.1% of all online traffic, and online sales that day were up 14.3% compared to 2013.

“Mobile has become the new Thanksgiving tradition as consumers find the best deals with their fingers as well as their feet,” Jay Henderson, Director of IBM Smarter Commerce said in a statement. “We saw retailers harness the power of data to engage shoppers, identifying the unique preferences of their customers while quickly capitalizing on online, mobile or in-store trends as they emerged.”

Thursday’s mobile milestone fueled record online purchases on Black Friday, which saw a 9.5% year-over-year increase in overall online sales. Mobile sales accounted for 27.9% of these sales, up 28.2% over 2013. The data acquired from PayPal similarly reflected mobile growth, with a 43% global increase in the number of customers shopping through PayPal mobile on Thanksgiving 2014 compared to Thanksgiving 2013. Fashion was the top mobile shopping category, driving almost twice as much PayPal global mobile payment volume as the next category, electronics.

Black Friday shopping is also increasingly pushing back into Thanksgiving Day. Online sales that day increased 14.3% over 2013. Black Friday sales were 63.5% higher than Thanksgiving Day this year, a decrease from 2013 when they were 70% higher than Thanksgiving Day.

However, although mobile commerce was huge for online shoppers this year, desktop is not “dead” yet. When consumers did choose to use their PC or desktop, they spent more with an average order value of $135.33 compared to $116.02 for mobile shoppers, a difference of 16.6% of overall purchasing.

The Mobile Movement: Understanding Smartphone Users (Infographic)

A new survey has been conducted over 5,000 adult smartphone Internet users. The survey examined the general smartphone usage, mobile and local searching behavior, mobile purchasing patterns and users’ receptivity to media. This is an in-depth and comprehensive look at the rise of the smartphone craze. Here are some key points:

  • 81% of smartphone users access the Internet on their mobile devices
  • 59% use the Internet on their phones while waiting
  • 43% would give up beer if they would otherwise have to give up their smartphones

Here is the full report, presented in a infographic.

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