Black Friday Was The Perfect Opportunity For Online Shopping

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Although there was no shortage of in-store mayhem this Black Friday, shoppers are increasingly opting to take advantage of the major discounts online and mobile commerce.
Online sales broke new records this year, with mobile traffic outpacing PC traffic for the first time ever leading up to Black Friday. By analysing customer transaction data, browsing on smartphones … Continue reading “Black Friday Was The Perfect Opportunity For Online Shopping”

The Mobile Movement: Understanding Smartphone Users (Infographic)

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A new survey has been conducted over 5,000 adult smartphone Internet users. The survey examined the general smartphone usage, mobile and local searching behavior, mobile purchasing patterns and users’ receptivity to media. This is an in-depth and comprehensive look at the rise of the smartphone craze. Here are some key points:

81% of smartphone users access … Continue reading “The Mobile Movement: Understanding Smartphone Users (Infographic)”

CTRs for Android and iOS Ads Have Increased, Opening More Opportunity to Newcomers

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Recently, the CTRs (Click-Through Rates) for mobile ads on iOS devices have reached a new level. The increasing is five times than last year. Meanwhile, the CTRs for Android were nearly three times higher.
Latest report from Fiksu revealed that 7.1 million iOS apps were downloaded daily in March, up 41 percent from a year ago. Fiksu … Continue reading “CTRs for Android and iOS Ads Have Increased, Opening More Opportunity to Newcomers”

Mobile Marketing: Should You Build A Mobile Website Or Mobile App? (Infographic)

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With the fast paced growth of mobile world, the decision between building a mobile website or a mobile application is quite important to your business. If possible, you should consider to develop both in order to leverage these two powerful platforms. If only one can be chosen, you have to take a look at your … Continue reading “Mobile Marketing: Should You Build A Mobile Website Or Mobile App? (Infographic)”

Everything You Need To Know About Mobile Phone (Infographic)

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The booming of mobile Internet technology lately has slowly taken over many aspects of our daily lives. People are gradually looking forward to optimise their mobile strategy in order to build a solid online marketing management. Today, mobile technology has incredible reach, and is increasingly being used by people to ease communication processes.
However, not everyone thinks … Continue reading “Everything You Need To Know About Mobile Phone (Infographic)”

Mobile SEO Tips: 11 Facts about Mobile Optimisation in 2014

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The mobile world has different techniques. The handheld devices are much more flexible, with the fact that operator’s data networks are more reliable, data plans are more affordable. All of this has led to a boom in mobile web search. Thus, it is important that mobile visitors find your site whether they are searching on … Continue reading “Mobile SEO Tips: 11 Facts about Mobile Optimisation in 2014”