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77% Of Law Firms’ Business Development And Marketing In Australia Are Under-Developed Or ‘Adequate’


Law firms in Australia and New Zealand are failing to perform effective marketing with 77% rated their marketing and business development as ‘under-developed’ or simply ‘adequate’.

Latest study from The Australasian Legal Practice Management Association (ALPMA) and Julian Midwinter & Associates has revealed the shocking facts about the big number of under-developed business development and marketing. The study was conducted via online survey in September 2014 by 151 respondents from 149 law firms across Australia and New Zealand. Here are some key facts:

  • 45% of respondents rate their marketing and business development function as ‘under-developed’, while 32% rate it at ‘adequate’. Only four respondents considered their firm to be ‘sophisticated’ in this area.
  • 55% of firms have dedicated marketing and business development staff but 62% consider the team is under-resourced.
  • 80% say their firm’s lowest priority to achieving growth is boosting its marketing team.
  • 95% of firms consider their lawyers’ marketing and business development skills to be important but 56% do not invest in training in these areas, and 48% no not have a firm-wide marketing plan in place.

The lacking in these areas exists, despite the fact that 65% of firms are forecasting revenue growth for this financial year, with 27% expecting to grow more than 5%. Meanwhile, 71% of mid-size firms are expecting to increase their revenue and 44% of large firms expect to increase their revenue by more than 5%.

“There is a real disconnect between anticipated revenue growth and how firms intend to achieve this growth. Yet, reviewing the research results, it’s hard to see how many of these firms will actually hit those revenue targets with the lack of planning and limited resources they have in place” said Julian Midwinter & Associates partner Amy Burton-Bradley.

Andrew Barnes, ALPMA president and Lantern Legal Group CFO, describes law firms as often their “own worst enemy when it comes to effective business development and marketing”.

“Respondents flagged a broad range of internal barriers – from limited buy-in and support from partners and lawyers, to time and resourcing constraints and the lack of an agreed, firm-wide strategic focus. Poor market differentiation is also preventing firms from enjoying success in this area.”

He suggests law firms to change their strategic priorities in order to remove these internal barriers.



38 Reasons Why You Need To Live In Sydney

Sydney is a wonderful city filled with beaches, harbours and incredible food. You’ll never want to leave.

1. Because you get used to waking to bright skies every morning, going for your morning run on days like this beginning your day bobbing around in this or battling morning traffic like this.


2. Because Sydney is surrounded by water so you can commute to work like this.


3. Because you share your veranda and parks with these guys.


4. Because winter looks like this and whatever the season, there are always blue skies and dazzling colours (something is flowering all year round!).


5. Because Sydney’s prime real estate is home to the Royal Botanic Gardens – free and open to all.


6. Because we are living on ancient land and can still see traces.


7. Because AFL may be “Melbourne’s game”, but Sydney made it beautiful.


8. And what other city has 10 different teams competing in a national league?


9. Because New Year’s Eve (and New Year’s Day recovery session) looks like this.


10. Because Sydney is basically foodie heaven. From Palm Beach to Bondi, you’ll never eat as well anywhere else.


11. Because Sydney Fish Market is so good that Japanese buyers come early to grab the best stuff for Tokyo’s Tsukiji.


12. Because you can shop at the most incredible butcher on earth.


13. And Paddy’s Market in Chinatown is the best place in the Western world to stock up on Asian groceries.


14. Because once you’ve eaten a Ginger Brulee Tart at Bourke Street Bakery, you’ve basically died and gone to heaven already.


15. Because Sydney’s hottest restaurants are in the suburbs, not the CBD.


16. If you want to eat like a boss, you can enjoy the world’s greatest view, complete with Australia’s best desserts.


17 Because you never need to drink the same drink twice. The Baxter Inn, Lobo Plantation, and Bulletin Place are at the vanguard of the CBD’s small bar renaissance.


18. Because you could happily spend the rest of your life on the Inner West coffee trail.


19. And the only place better than Lakemba for Lebanese food is Beirut.


20. Because fish ‘n’ chips anywhere else is just plain wrong. (Manly Beach, The World’s Greatest Outdoor Diner.)


21. Because the ultimate hipster beer is brewed right here.




23. Because you can eat the World’s Greatest Gelato. Every. Single. Day.


24. Because you can choose from more than 100 beaches, from Palm Beach in the north via Avalon and Tamarama to Cronulla in the south.


25. Because there are incredible outdoor pools everywhere, with more than 30 ocean rock pools. So there’s always a swimming option, even when the sea is too rough.


26. Bookworms will surely love Sydney, since book swaps look like this.


27. Because once you enter Gould’s Book Arcade, you’ll never come out.


28. Because boutique shopping looks like this.


29. Because Melbourne isn’t the only city with amazing laneways.


30. Because there’s an amazing funfair right in the heart of the city.


31. Because where else can you say “meet you at the Coke sign” and people know what you’re talking about?


32. Because the world’s most dramatic clifftop coastal walk is on your doorstep and the city is surrounded by national parks an hour away to the north, south, and west.


33. Because where else does a zoo overlook the CBD?


34. Because Sydney kites look like this.


35. Because Sydney has “the finest harbour in the world, in which a thousand sail of the line may ride in the most perfect security”.


36. Because you get to look at the most beautiful building on earth.


37. And cross a marvel of engineering every single day that never fails to take your breath away.


38. Because Sydney sunsets will give you thrilling feeling.


No city can beat Sydney for beauty, beaches and warmth. Its attractions and gorgeousness have ruined you. So smile if you’re a Sydneysider forever.

35 Hilarious And Creative Ads That Will Inspire You

 Creativity knows no limit.

These hilarious and creative ads will show you that creativity has no limit. All that you need is an inspiration that might hatch into a brilliant idea and bravery to perform such bold decision. Then, with a little bit of luck, your effort will get a lot of attention.

1. A coincidentally appropriate ad on “Slayer – Raining Blood” music video on YouTube.


2. Giant shaver on the hockey field? A true winner.


3. An intriguing ad from Durex.


4. Nike


5. A very creative zoo ad


6. IBM


7. Donatos Pizza


8. Yahoo!


9. Allianz


10. A beauty product billboard ad


11. Benjamin Moore Paints




13. Ford


14. Mustang


15. O’Donovan Irish Pub


16. American Psycho (Film)


17. Game of Thrones (TV Series From HBO)


18. Russian Building Company


19. Formula (Toothpaste)


20. Toothpaste ad


21. Science World


22. Another coincidentally appropriate ad


23. Aston Martin


24. Samsung


25. Air freshener ad


26. Reddi-wip Whipped Cream


27. A climbing man on beverage billboard


28. Smint


29. Siberman’s Fitness Center




31. Gain


32. YKM

creative-ad-3233. Mathias


34. Rentokil


35. Mars Chilled


Mediata Has Released The First “Hyperlocal” Targeting For Mobile in Australia


Mediata, an audience management specialist, has claimed to be the first Australian company who employs geo-targeting campaigns beyond mobile after cooperating with location specialists Skyhook to drive “hyperlocal” targeting.

Skyhook’s Hyperlocal IP technology was employed by Mediata to put positioning capabilities for local targeting campaigns. The service said to have 100 metres reaching from the mobile device.

John Stones, the head of the product innovation at Mediata, said that the development of the system would allow advertisers to create campaigns targeted on certain locations beyond mobile phones. The company has been working on the development of the audience targeting system that offers “granular targeting” across all devices and platforms for the past year. Stones said that the company will roll the system out across Australia and New Zealand. The system uses Wi-Fi to pinpoint devices using their IP addresses.

“We are targeting with enough accuracy that the pilot has demonstrated a 20% uplift in performance metrics,” Stones said. “Teaming up with the world’s leading location positioning company has already demonstrated very significant improvement in not only campaign performance, but also our audience intelligence. By being able to link granular geo with granular data its more distinctive and therefore we can more accurately link it to campaigns.”

How To Be An Irreplaceable Individual


You are not special. EVERYBODY is replaceable.

Every business person may have heard the phrase “everybody is replaceable” said at some point in their professional careers.  It seems a simple and short – almost trivial – sentence, yet it can be quite “heavy”. It often discourages any loyal and dedicated employees who want to do their best for the company they’re working with. The phrase “everybody is replaceable” implicitly tells an employee that no matter what value he/she brings to the company, someone else can be hired to do the same job and have the same impact.

Are you irreplaceable?

Most people have always thought of themselves as an “irreplaceable” individual. As children, they were led to believe that they bring our own distinct value that we are special.

That’s what they think all along, until they entered the workforce and learned that they were not special employees. Thus, while we have seen many employees try to “shock the company” with their “I quit” proposal, the company, undoubtedly, manages to go on.

While it’s true that the company can and will go on without you, there is numerous evidence that the more perceived value you have, the more likely that an employer will want to keep you around.

How to increase your perceived value?

Building your skills and increasing your value does not automatically make you “irreplaceable”. Still, it certainly provides yet another good reason why an employer might not want to lose you. There are several ways that employees can increase their value in the workplace. Below we outlined three useful tips – structured as ABC’s – that you can start implementing today.

A = Align Yourself

Do you understand the mission and vision of the company? Do you understand the role of your department? How’s your boss’s expectations of you? If you haven’t found the answers to these questions, for God’s sake, get in the know. You will need to walk in alignment with the mission, vision, and goals every day. It is about your ability to live the mission and vision, and to live up to (if not surpass) your employer’s expectations. Alignment illustrates your willingness to commit to the overall strategy.

How do you do it? Well, you need to:

  • Demonstrate a clear understanding of the company’s goals.
  • Work together with people and teams who are working towards those goals.
  • Develop your own personal vision that directly supports both the organisational and departmental goals.
  • Be able to clearly communicate the value that you bring through alignment.
  • Keep track of your daily activities, decision-making, and performance. Compare your tasks to management’s expectations of you.

Make a commitment to “align yourself”. If you are able to help your boss, department, and the company to the next level, your elevation should naturally follow.

B = Build Your Network

Fortunately, with tools like LinkedIn, building your value through networking has never been easier.

However, always remember that as you build your network, surround yourself with people who have a similar vision. Be sure to connect with people who motivate and inspire you, perhaps someone in a position in which you’d like to be some day, or someone whose work ethic you admire.

  • Identify like-minded individuals.
  • Blend in. Join groups/networks in your industry of interest.
  • Widen your network with influential, thought-leaders.
  • Network both internally and externally: Build your network within the four walls of your organisation; but also make contacts outside of the company.

C = Create Your Brand

Unlike the common saying, it does matter what others think in the business world. Remember, your employer’s perception of you is reality; at least to them. If they see you as a go-getter, then that is what you are.

However, you have the power to direct and possibly control your employer’s perception. The key lies in the development of your personal brand.

You don’t have to be something you’re not. In fact, you should use your personal brand to advertise your best professional qualities.Your personal brand is how you communicate the unique value that you consistently bring. It is the way that you market yourself and drive the message to shape perceptions.

So, how to do it? Building one’s brand is a long journey, but here are a few steps to get you started:

  • Self-Assess and Act: Identify your strengths and be able to effectively and confidently communicate them. Recognise your weaknesses and challenges, and determine what steps you are going to take to address them!
  • Define Your Value: Do you know why you are valuable to your team and to the organisation? What do you do that no one else does? What processes have you implemented or improved? Being able to effectively communicate why you are valuable is crucial.
  • Demonstrate your value: Give your all! A key aspect of building your brand is showing how valuable you are. Don’t just talk about it! Demonstrate it!
  • Let Your Personality Shine Through: What are the best aspects of your personality? Share the best part of you by letting that personality shine! When you allow this to happen, it is easier to personally connect with clients, colleagues, and management, and establish a rapport.


It’s time to start thinking about the “next level”. Value is the keyword and you need to increase your perceived value. But it’s not enough. You need to effectively communicate to others the value you bring. Yes, an employer may be able to bring someone in to fill your position, but if you are creating and adding value, it is more likely that employers will want to keep you around.

“What The Phone, Australia?”: An Intriguing Catchphrase In Virgin Mobile’s Newest Ad


It looks like Virgin Mobile has a lot of fun with the ‘What The Phone, Australia?’ (pun intended) tagline on their latest campaign.

Virgin Mobile Australia has announced today the launch of a major integrated brand campaign called ‘Making mobile better’ via Havas Worldwide Australia and One Green Bean.

The company has assigned US actress, comedian and star of Glee, Jane Lynch, to star in the campaign. The ad demonstrates the most practical ways Virgin Mobile is making the mobile experience better for its customers and aim to transform some foolish mobile behaviours into  better activity.

Nicole Bardsley, Virgin Mobile’s Director of Brand and Communications, stated:

“Better than anyone, we know the power mobile phones have in bringing people together and strengthening human relationships. However, we also acknowledge that some mobile phone behaviour can be antisocial, when not kept in check! Our hope is that by Jane pointing out the humour in some of this behaviour, people are in a better position to find that important balance between what’s happening on their phone and what’s happening right in front of them.”

Here is the ad:

How To Achieve All Of Your Dreams In Life


Most people go through their life as it is. They are unaware about their inner dreams. Later on, most of them wonder why they are not getting to reach their desired goals.

First of all, you have to realise that if you really want something in your life, you will find a way. On the other hand, if you don’t really mean it, you’ll find thousand of excuses. The moment you have realised what you wanted to do in you life, everything else faded in its importance.

Here are six things you can do to achieve even the wildest dreams in your life:

1. Remove all self imposed limitations from your mind

Each one of us has a self. That self is molded through relationships. The earliest relationships are some of our most forming – parental, family, caregivers, etc. The term self is a paradox because self cannot exist without other. Humanity’s existence is therefore defined by relationships. Relationships are fragile. The slightest misstep can cause a hairline crack in the self. Left unattended, or perhaps exacerbated that crack can develop into a fissure.

As children, our self is delicate and easily influenced. Experiences at home, on the playground or alone can form positive or negative impressions of our self. Within the parameters of self limitation, those experiences could be many. Having trouble making friends at daycare could cause a hairline crack in the self that is read back as “I’m not social, good at making friends or establishing relationships”. Future reinforcement of this self held belief can cause a fissure – that individual becomes overly introverted, withdrawn and the effort to actualize is ignored because the self limiting belief dominates our behavior. The hardest part is addressing and working through these realities as an adult. It’s easier to leave well enough alone than it is to work through self limiting beliefs.

2. Be focused & remind yourself every day of what you want to do

Think regularly on the successful completion of the task. Start the task as early as possible without postponing , take initiative. Discuss with your closed ones on the task you want to do. Take short breaks during doing the task will keep you fresh. Your brain adapts to, and then perpetuates, the habits to which it is constantly exposed. If that fact doesn’t work in your favor right now, you can change that. Most importantly stay the course.

3. Structure your time wisely

By scheduling your daily activities, you provide a motivation to be present and diligent for your responsibilities. Plus, this will discourage the huge, unhealthy blocks of surf time that arise when you don’t plan your time out ahead. You may also want to invest in a timer, or a program that acts like one, so you can monitor how much time you’re actually spending plugged in, and hold yourself accountable for it in the future. This tip also extends to structuring your sleep schedule. Learn to pull the plug, even when you don’t feel like you want to stop, and get your 6-8 hours a night. It does wonders for your self-control, self-image, and your presence in real life as opposed to inside your head.

4. Learn to tolerate, or even enjoy, putting time and effort into your work

Many Internet users in general, have been conditioned into believing that truly intelligent people don’t need to work hard at what they do. You may, presently, also believe that you are smart enough not to study. Don’t kid yourself anymore. That’s your brain talking, spoiled by lack of discipline and fattened up on trivia that it’ll never need to use, trying to sweet-talk you into not eating broccoli and having ice cream instead. You have got to be a tough-love person, and make sure you stick to your discipline at all times.

5. Gratify yourself over your productivity

You are your own hero. Procrastinators have a problem with delaying gratification. Technology addicts, specifically, are driven to surf by the easy ‘accomplishment’ feeling. This is an easier way for your brain to create and savor small hits of dopamine than confronting real-life responsibilities. Responsibilities that are harder, more time-consuming, and that give less obvious, more ambiguous rewards. You can combat this addiction by substituting it. Personally, I have imposed myself a discipline where every day that I accomplish a general task (putting together a deal, working out, writing a blog, reading, etc… ) I add a link on the chain I drew on my whiteboard, while missing a day erases the chain. The main thing about this mindset is that you need to invest in your personal development in terms that your tech-addicted brain is already familiar with.

6. You are not going to like the change in lifestyle

Accept it and power through it anyway. The emotions that an addict suffers through while quitting are sweet siren calls, seductively beseeching you to slam your ship into the rocks. Your brain is used to the habits. It likes the habits. It doesn’t want you to stop. It will present you with thoughts that tempt you to break your combo and forsake your willpower. You are not your habits. You are not your thoughts. They are the many drops of water in the ocean that you are sailing in. The waters may be stormy and fickle, and may, without the force of your will, push you into shipwreck after shipwreck. It may seem easier just to let your ship be tossed wherever the follies of your brain take it. But it is your duty to captain your ship, especially in harder waters, and wrest yourself back on course with gritted teeth and the knowledge that you are stronger than the storm. Get sleep and start organising yourself.

The Art of Raising Prices: Three Practical Strategies That Will Change Your Perspective About Pricing


Raising prices is one particular topic that almost every business owner is afraid of. The reason is quite common: they are scared of losing prospects and loyal customers.

However, along with that fear comes a big question: Why do so many entrepreneurs and startups lose their way at the game of business?

One of the biggest reasons why businesses fail is, simply, because their prices are too low. They don’t sell their products at higher prices, then they operate on small margins that are unable to expand. That said, unless you are extremely well capitalised, you should not attempt to offer the lowest prices in your market. The old marketing tactic that you have the most competitive price in the market will not work anymore. Trying to match or beat your competitors on price is a suicide mission, not a wise business practice. Your business needs the increased margins in order to expand and deliver better services to customers. Appropriate pricing is essential and, if necessary, you must raise yours.

Here are three practical tips to successfully increase your prices without hurting anyone:

1. Just Increase Your Price

You don’t need a reason or justification to raise prices. Just do it and see the result. Try increasing your prices, even a little, and see if it works. If you are still scared to raise the price,you can bundle your products and services to increase your average sales price.

2. Give Them Options

Choices allow buyers to rationalise the price. When you show the price of a desired product or service, always offer alternative products or services to help them understand the logical sense of your price. Provide a higher and lower offer on each side of every offer.

3. Menu Pricing

Organize your services on a menu with pricing from highest to lowest. People believe what they see more than what they hear.


These three strategies work whether you sell a product or a service, tangibles or intangibles, expensive luxury products or entry level trinkets, in any and all industries. Contrary to popular belief, selling your products or services at the lowest price doesn’t make your customers more loyal or happier. In reality, customers that cause you the most trouble typically are the ones who paid the least. Customers must get what they pay for, so sell your value and the overall exceptional experience associated with what you have to offer. People will always pay more for something they love that solves a problem. Never be afraid to raise price.

The Beer Fridge: O Canada from Molson Canada


It’s not a vending machine anymore. It’s a fridge full of beers.

The 1st of July is widely known as Canada’s national day, and some proud Canadians celebrate their great country in such a unique way. Molson Canadian, a brewing company located in Canada, celebrated the big day too, but only for Canadians who can sing their national anthem well. The promotion takes place around the country with big red fridges containing full of beers. However, there is a catch: to unlock the fridge, you need to sing Canada’s national anthem, O Canada, exactly word by word. If someone sings badly, the fridge won’t open.


Be Creative! : The Amazing Story of Jason SurfrApp


If this guy can make over $1,000,000 wearing t-shirts, selling his last name, and writing a book, why can’t you do the same thing?

Jason SurfrApp, which was formerly known as Jason Headsetsdotcom and Jason Sadler, has been nicknamed “the king of sponsorships.” Jason has had everything sponsored from his t-shirt, his last name, a couple road trips, a fitness challenge, and most recently his self-published book, Creativity For Sale.

Entrepreneurs like Jason are “tramontane” for “normal” people. In 2008, Jason decided that he wanted companies from around the world to pay him to wear a t-shirt and promote them via social media. His company, IWearYourShirt, started with an initial investment of $300 (t-shirt hangers and a Flip Video camera) and has generated over $1,000,000 in just a few short years. Jason worked with brands as large as Starbucks, Nissan, Pizza Hut, Bill Cosby, and many more.

However, what makes Jason successful is not just the crazy ideas. It’s more on his ability to execute and put his wild ideas in the work.

Here’s a good example: after the unfortunate news that his parents were getting a divorce, he told his mother, jokingly, that he wanted a divorce too and was going to sell his last name. However, that off-handed joke became a viable business opportunity just a few months later with the unique marketing campaign “BuyMyLastName.” Jason launched an eBay-style auction, which started at $0 to buy the rights to change his last name for one year. In the first 24 hours after the auction launched, the bidding shot up to over $30,000. At the end of the 30-day auction, the winning bidder was at $45,500. In 2013, once more he sold his last name and it went for $50,000. BuyMyLastName ended up on the homepage of CNN, USAToday, Fox & Friends, and many more media outlets (with no paid placements).

Recently, Jason made the decision to write a book about his entrepreneurial journey. Much like his other business ideas, he knew he wouldn’t take a standard route to write and publish a book. Jason offered 200 sponsorships on the pages of his book as well as the front cover, back cover, and inside flaps. These sponsorships would read as 140-character messages on the actual pages of the book, much like footnotes. After launching the website SponsorMyBook and using his existing network and community, Jason was able to make over $75,000 before writing a single word of his book or selling a single copy.

Jason’s brand new book Creativity For Sale was just released. In this book, you can learn more about his personal entrepreneurial journey and get practical advice on how to get creative and turn your passion into profit.

“Normal” people may not be interested in getting parts of their life sponsored. However, you can absolutely be inspired by Jason’s story and willingness to stand out from the crowd. If a normal guy living at the beach in Florida can make a living by doing things differently, why can’t you do the same thing?