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Spying on Your Competitors: 6 “Ethical” Tips

ethics on spyingThe moral or ethical issues on the subject of spying are a bit dodgy. On the extreme end, conducting industrial espionage may be illegal. Hiring someone from inside the enemy camp and transforming him or her into an industrial spy may violate all sorts of commercial and legal laws. It can be a constitutional violation, criminal, federal or whatnot. But those days of finding a willing insider and turning them against an organisation, they’re long gone. Today, you can spy on your competitor—by yourself—without leaving your desk. Or your home, for that matter. You don’t have to hire someone from the enemy camp and offer him or her heaps of rewards to reveal the enemy secrets. The Internet has changed all that. In this era of digital revolution, a lot of online tools exist and are free for you to use. Here are six tips to spying on your competitors, with the corresponding tools, of course.

1. Keywords

A lot will depend on keywords. Knowing the keywords your competitors use will give you a clue to what is driving their traffic and leads to their website. Most websites include the keywords in the coding of their pages. Go to your competitor’s website and look at their pages’ source codes. To those who don’t know how to do this:

  1. For Chrome, click the browser’s menu, then go to ‘More Tools’ and click ‘View Source’. A new window will open showing your competitor’s website code.
  2. Find the word ‘keyword’. You should find the keywords with the tag, meta name=”keywords”.
  3. Analyse and compare it with your own site’s source code and see what you’re missing.

view source 2. Load Time

Examine the load time of your competitor’s website. There are plenty of tools that will give you this information. Here’s one that’s really reliable. Useful tool: Google Pagespeed Insights With this tool, you can analyse the loading speed of any website, including your competitors, on both platforms: desktop and mobile. Aside from analysing the loading time, this wonderful Web developer tool suggests how to improve site performance in terms of loading time. It would not hurt to try inputting the URL of your own site. You might even learn how to improve the loading speed of your own website.

pagespeed insights

3. Indexed Pages

The more indexed pages, the better performance in Search Engine Results Page (SERP). To find out how many indexed pages your competitor has is to determine how many you should have to level out the playing field. Useful tool: Google Query site:[competitor URL]

indexed pages

4. Code Accuracy

To access your competitor’s technical skills is to see how solid their codes are. You can use a free Web service to do this. Input the URL of your competitor and see how many errors their page shows. You can also use this on your page to improve your page’s code accuracy.


5. Twitter Presence

Of course, you have to assess how strong are your competitors’ social media presence. Find out who’s tweeting about them.


6. Ads

One way of checking out your competitors’ ads is by using a free online service called Moat dot com. See what your competitors’ ads look like. moat


Knowing the enemy is half the battle. The knowledge you obtain about them will be your ticket to stay on top of your game, and conquer all competitors.

5 Reasons Why People Resist Change and How To Counter Them


Change is about improving things and doing away with strategies and beliefs that don’t work.

Changes in our line of work can take us to or help us stay on top of our game. In this context—and in an ideal world—people should be excited about changes and welcome them with open arms. But in the real world, people tend to shrink from it; most people fear it because they have been so used to doing the same thing. Some people resist change because the unfamiliarity scares them so much that they get stranded in the same phase — in life and in business. Or that taking on something new challenges their competence to its very core. Below are top five reasons why people resist change and how you can counter them.

1. Too Much Work Involved

Change requires a lot of work. In an organisational change, people have to learn new systems, processes, and even new tools that are different from what they have been using. To counter this, the leader or the decision maker must effectively communicate the need for change. A sufficient explanation to the employees is necessary, emphasising that old strategies or procedures no longer work and have even become counter-productive. Employees must understand that there is a need for a change in order to remain relevant in the business, and thus, succeed. And success for the company means success for everyone.

2. Uncertainty

Employees see changes and they are uncertain of its results. Uncertainty is one scary monkey. To counter this thought, employers must talk to the employees on where their anxieties and uncertainties are coming from. These anxieties must be resolved point by point.

3. What’s In It For Me?

Sometimes employees believe that changes are good for the organisation but not necessarily for the individual members. Teams usually don’t see the big picture and only think about their own concerns. An employee’s concern usually revolves around his own welfare. Let’s face it. Employees do not usually care about the status of the entire organisation, unless it directly affects them. To counter this dilemma, employers must point out the benefits of the changes to the individual members.  A good leader must be able to paint the big picture, determine how the changes affect the whole organisation and the individual members that keep it going.

4. Bad Experiences

Sometimes people do understand the need for change but are reluctant to submit themselves because of past experiences that may not have had favourable results. If the proposed changes often fail, employees will be cynical about its necessity. To counter this reluctance, employers must explain that although changes in the past were unsuccessful, they were no doubt tried and tested with the intention of improving the overall status of the entire organisation. There is simply no shortcut to success. Everything and everyone must do their best to try something new. And not getting everyone to participate could lead to more failure.

5. If It Ain’t Broke …

Sometimes employees simply don’t see the necessity for change. If the old system works, why change it? The times are always changing. To think otherwise would be to give in to competition and become obsolete in an industry. A good leader must be able to make his team relate to changes. Employees must be made to see that the environment outside the organisation is changing and the organization must take heed.  To ignore the changing times, whether it’s in technology or the market, is counter-productive. Employees must understand that no matter how difficult change might be, it simply has to be done.

How To Devise A Compelling Logo For Your Brand (Infographic)


Having a visually compelling logo is a must for every business.

Everyone has had that moment where they bit into burned or badly seasoned food. Of course it’s off-putting. But did you know that your business logo can actually work the same way with your customers?

Think of it like this. Your logo is the first part of your brand that people see, so many customers choose whether or not they’ll work with you based on that first impression. If the logo doesn’t match how you interact with them, it’s going to leave a bad taste in their mouths. Worse, they won’t even give you a chance if the logo looks unappealing to start with. On the other hand, a good logo that truly represents your brand will keep customers coming back for more.

Whether you’re creating a new logo or redesigning an old one, you’ll need the perfect logo recipe and the right ingredients—from colors and fonts to shapes and styles.

Take a look at the following infographic for a collection of design best practices to help you create an appealing logo.


Infographic credit: CompanyFolders

Google’s “Shop The Look” Is The Future Of Window Shopping


Google is already known as a handy and reliabletool to find ideas for your next great outfit. Now, it’s looking to make it easier to shop for finds with an interesting new feature.

The company describes its new Shop the Look experience as follows: When you search for an outfit with query like ‘cocktail attire’, Google will surface a photo of a fashion blogger wearing a cocktail dress and accessories to go with it; you can then check out those exact products, or similar looking ones through relevant Shopping ads.

Google states that the images it will feature in its Shop the Look experience will come from brands, bloggers and retailers that it’s partnered with, such as and Polyvore. It’s currently testing the feature on mobile devices in the US.

It’s certainly an interesting approach: In addition to its powerful search capabilities, Google also has the ability to network extensively with bloggers and brands to cover just about every fashion query people can come up with. That negates the need for users to download apps from multiple stores and search through each of them separately, while also scoring big bucks for Google.

22 Pictures You Need to See Twice To Understand

Sometimes things aren’t aways what they seem.

Our eyes and mind have become incredibly successful at playing tricks on us. We see what we want to see, and at a quick glance, optical illusions can make a very normal photo seem off, weird or downright wrong.

But you may want to take a closer look at these photos — things are not what they appear to be at first look.

1. The Cerberus?


2. A man in wedding dress?


3. A gigantic pigeon?


4. Dwarves?


5. A tiny man on woman’s back?


6. This is definitely not an obscene picture.


7. She’s not smoking.


8. A skinny, effeminate man?


9. A floating boat?


10. Groot’s feet?


11. Wet trousers?


12. A real-life Tinkerbell.


13. An old baby?


14. A flying rock.


15. A painting of a dad?


16. Can you spot a face?


17. A scary-looking lady?


18. Not another obscene picture.


19. Another tiny man.


20. Yet not another obscene picture.


21. Can you find the unusual aspect of this picture?


22. A careless (or just cruel) dad?


20 Successful People at Age Above 40 (Infographic)

The most common excuse people give for not taking steps towards their dream is that they’re “too late” or “too old”.

Your life is the most important thing that you have in your arsenal and to make sure that you feel incredibly fulfilled, it is imperative that you take the necessary steps to make the most out of your time on Earth. It’s important to remember that it’s never too late to change and to transform your life into something that you can be proud of. Even some of the world’s most influential personalities learned that they needed to make a positive change to become the person that they always wanted to be.


Infographic credit: Mind Valley

#mycalvins Campaign Will Go To Bondi Junction Station


Calvin Klein has extended its #mycalvins Spring 2016 global advertising campaign to Sydney Train stations.

The #mycalvins campaign has been extended to a complete station domination at Bondi Junction. It features dramatic photographs of celebrity influencers including Kendall Jenner, Abbey Lee Kershaw, Justin Bieber and Kendrick Lamar wearing limited edition Calvin Klein denim and underwear. As part of the campaign, these images are plastered throughout Bondi Junction train station.

A spokesperson from Frontier, Calvin Klein’s Australian media agency, said:

“This campaign represents a shift from traditional advertising campaigns. With a strong use of millennial influencers, we wanted to be able to reach influential Australian millennials in the areas they interact with and travel through. The high-impact environment of Adshel’s station domination at Bondi Junction gave us the ability to do just that, providing the perfect platform to reach our target audience.”

The campaign is live at Bondi Junction until 4 April.


Top 11 Portfolio Sites For Aspiring Artists (Infographic)


Portfolio is a must-have for every serious professionals in any business field.

Need to get the word out about your creative skills? Perhaps you want to take your career to the next level? Or maybe you’re searching for a fantastic new job? You definitely need an attractive and professional looking online portfolio.

There are numerous choices available online, yet which portfolio site should you go for? Well it depends on what you’re trying to achieve. Some sites are great if you need clients or a new job while others are better for art. In today’s post, we will explain top 11 portfolio tools and platforms around the Internet. Pay closer attettion, designers and art workers!


Infographic credit: Harry Bugg

Aussies’ Media Trust Has Decreased To The New Level


Australians’ trust in the media is at a three-year low.

The latest look into trust levels across various sectors show media is low at 43%. The figure is the same as last year, but a drop of 5% from the year prior. There had been some hope in October 2015 when the figure was at 54%. However, the past six months has seen the trust deplete 11%.

Similarly, the trust in the Government, NGOs and business have all decreased sharply in the past six months. The Edelman Trust Barometer surveys more than 33,000 people around the world and looks at the credibility and trust the population has with various sectors.

“Trust in all institutions has mirrored the volatility that has characterised recent politics in Australia,” said Steve Spurr, CEO of Edelman Australia. “With the shine coming off another political leader, this year’s results highlight how quickly trust can be lost in a person or institution. This is a valuable lesson for institutions. We are entering a period in time that requires leaders to embrace authenticity and be viewed as a human rather than be judged by their list of achievements, to effectively build trust and connection with consumers.”

The survey looks at both the mass population (people aged over 18) and informed public respondents (those aged between 25-64, college educated with a significant amount of media consumption). From a global perspective, there’s a widening gap of trust levels between those of the mass population and those in the informed public group. This gap is being driven by inequality in income.

“We are now observing the inequality of trust around the world,” said Iain Twine, CEO of South East Asia and Australasia at Edelman. “This brings a number of potential consequences including the rise of populist politicians, the blocking of innovation and the onset of protectionism and nativism.”

In Australia, 75% of the population believe the gap between those who are wealthy and those who aren’t is widening, and that it should be on the government and business to create equality. On the other hand, 46% of Aussies don’t trust their employer to do the right thing.

Top 4 Home Design Styles That Will Rock in 2016


Which home design suits you best?

From modern to the coastal look, you can transform any home in no time.

1. Modern Design

This design is perfect for those who prefer less clutter. The main focus of this style is to remain simple but invest in functional and organisational furniture for the room, make sure you are making the most of each piece of furniture, purchasing a sofa with storage compartments, for example. By using warm and natural colours, you can create a comfortable and welcoming feeling in your home. The most popular materials used for a modern style include wood and stone but take note, when choosing your colours try not to mix too many as it can create a busy a noisy feel, keep it simple with warm white and neutrals.

2. Hamptons/Coastal Design


Ever walked into a home and felt like you were on holidays? This style can help achieve that chic getaway feeling in any home! With the colours of driftwood browns, sea blues and neutrals inspired by the sea, you can transform any home into a Hampton’s home. Stripes! The most essential and popular piece to any coastal styled home, whether it be ocean blue striped cushions, royal blue lamp shades or something as simple as striped napkins on the dining room table, the smallest things can make a big difference. Top off your coastal style with white painted furniture, this will brighten up any room and, to make it fun, add in any quirky nautical accessories to give it that real coastal touch.

3. Contemporary Design


Contemporary is all about the ‘right now’. This style focuses on subtle sophistication with a sleek and clean texture, using bold colours and crisp lines to create a sense of simple comfort in the home. Try using furniture with simple and clean finishes, remember, less is more in the contemporary style! The trick with this style is to stay away from busy features such as pattern wall paper and decorative carvings on furniture, keep it simple with a basic painted wall and bold smooth coloured furniture, add some pattern coloured cushions to bring in some texture.

4. Scandinavian Design


You might not recognise the name but this style is very popular. Some refer to Scandinavian as very IKEA alike. With wood being the main feature, try decorating with some modern furniture; wooden dining room chairs are very popular with a white frame. The main colours used to create the Scandinavian style consist of off whites, dove grey and tones of nature. These colours give a sense of softness to the home. Opening your house up to light and using whites is also a staple ingredient. And most importantly Scandinavian style is very liveable, so try to introduce some everyday things that you will use basing it around your chosen colour scheme.