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Google’s “Shop The Look” Is The Future Of Window Shopping

google-shop-the-look

Google is already known as a handy and reliabletool to find ideas for your next great outfit. Now, it’s looking to make it easier to shop for finds with an interesting new feature.

The company describes its new Shop the Look experience as follows: When you search for an outfit with query like ‘cocktail attire’, Google will surface a photo of a fashion blogger wearing a cocktail dress and accessories to go with it; you can then check out those exact products, or similar looking ones through relevant Shopping ads.

Google states that the images it will feature in its Shop the Look experience will come from brands, bloggers and retailers that it’s partnered with, such as LIKEtoKNOW.it and Polyvore. It’s currently testing the feature on mobile devices in the US.

It’s certainly an interesting approach: In addition to its powerful search capabilities, Google also has the ability to network extensively with bloggers and brands to cover just about every fashion query people can come up with. That negates the need for users to download apps from multiple stores and search through each of them separately, while also scoring big bucks for Google.

22 Pictures You Need to See Twice To Understand

Sometimes things aren’t aways what they seem.

Our eyes and mind have become incredibly successful at playing tricks on us. We see what we want to see, and at a quick glance, optical illusions can make a very normal photo seem off, weird or downright wrong.

But you may want to take a closer look at these photos — things are not what they appear to be at first look.

1. The Cerberus?

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2. A man in wedding dress?

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3. A gigantic pigeon?

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4. Dwarves?

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5. A tiny man on woman’s back?

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6. This is definitely not an obscene picture.

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7. She’s not smoking.

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8. A skinny, effeminate man?

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9. A floating boat?

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10. Groot’s feet?

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11. Wet trousers?

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12. A real-life Tinkerbell.

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13. An old baby?

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14. A flying rock.

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15. A painting of a dad?

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16. Can you spot a face?

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17. A scary-looking lady?

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18. Not another obscene picture.

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19. Another tiny man.

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20. Yet not another obscene picture.

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21. Can you find the unusual aspect of this picture?

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22. A careless (or just cruel) dad?

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20 Successful People at Age Above 40 (Infographic)

The most common excuse people give for not taking steps towards their dream is that they’re “too late” or “too old”.

Your life is the most important thing that you have in your arsenal and to make sure that you feel incredibly fulfilled, it is imperative that you take the necessary steps to make the most out of your time on Earth. It’s important to remember that it’s never too late to change and to transform your life into something that you can be proud of. Even some of the world’s most influential personalities learned that they needed to make a positive change to become the person that they always wanted to be.

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Infographic credit: Mind Valley

#mycalvins Campaign Will Go To Bondi Junction Station

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Calvin Klein has extended its #mycalvins Spring 2016 global advertising campaign to Sydney Train stations.

The #mycalvins campaign has been extended to a complete station domination at Bondi Junction. It features dramatic photographs of celebrity influencers including Kendall Jenner, Abbey Lee Kershaw, Justin Bieber and Kendrick Lamar wearing limited edition Calvin Klein denim and underwear. As part of the campaign, these images are plastered throughout Bondi Junction train station.

A spokesperson from Frontier, Calvin Klein’s Australian media agency, said:

“This campaign represents a shift from traditional advertising campaigns. With a strong use of millennial influencers, we wanted to be able to reach influential Australian millennials in the areas they interact with and travel through. The high-impact environment of Adshel’s station domination at Bondi Junction gave us the ability to do just that, providing the perfect platform to reach our target audience.”

The campaign is live at Bondi Junction until 4 April.

 

Top 11 Portfolio Sites For Aspiring Artists (Infographic)

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Portfolio is a must-have for every serious professionals in any business field.

Need to get the word out about your creative skills? Perhaps you want to take your career to the next level? Or maybe you’re searching for a fantastic new job? You definitely need an attractive and professional looking online portfolio.

There are numerous choices available online, yet which portfolio site should you go for? Well it depends on what you’re trying to achieve. Some sites are great if you need clients or a new job while others are better for art. In today’s post, we will explain top 11 portfolio tools and platforms around the Internet. Pay closer attettion, designers and art workers!

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Infographic credit: Harry Bugg

Aussies’ Media Trust Has Decreased To The New Level

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Australians’ trust in the media is at a three-year low.

The latest look into trust levels across various sectors show media is low at 43%. The figure is the same as last year, but a drop of 5% from the year prior. There had been some hope in October 2015 when the figure was at 54%. However, the past six months has seen the trust deplete 11%.

Similarly, the trust in the Government, NGOs and business have all decreased sharply in the past six months. The Edelman Trust Barometer surveys more than 33,000 people around the world and looks at the credibility and trust the population has with various sectors.

“Trust in all institutions has mirrored the volatility that has characterised recent politics in Australia,” said Steve Spurr, CEO of Edelman Australia. “With the shine coming off another political leader, this year’s results highlight how quickly trust can be lost in a person or institution. This is a valuable lesson for institutions. We are entering a period in time that requires leaders to embrace authenticity and be viewed as a human rather than be judged by their list of achievements, to effectively build trust and connection with consumers.”

The survey looks at both the mass population (people aged over 18) and informed public respondents (those aged between 25-64, college educated with a significant amount of media consumption). From a global perspective, there’s a widening gap of trust levels between those of the mass population and those in the informed public group. This gap is being driven by inequality in income.

“We are now observing the inequality of trust around the world,” said Iain Twine, CEO of South East Asia and Australasia at Edelman. “This brings a number of potential consequences including the rise of populist politicians, the blocking of innovation and the onset of protectionism and nativism.”

In Australia, 75% of the population believe the gap between those who are wealthy and those who aren’t is widening, and that it should be on the government and business to create equality. On the other hand, 46% of Aussies don’t trust their employer to do the right thing.

Top 4 Home Design Styles That Will Rock in 2016

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Which home design suits you best?

From modern to the coastal look, you can transform any home in no time.

1. Modern Design

This design is perfect for those who prefer less clutter. The main focus of this style is to remain simple but invest in functional and organisational furniture for the room, make sure you are making the most of each piece of furniture, purchasing a sofa with storage compartments, for example. By using warm and natural colours, you can create a comfortable and welcoming feeling in your home. The most popular materials used for a modern style include wood and stone but take note, when choosing your colours try not to mix too many as it can create a busy a noisy feel, keep it simple with warm white and neutrals.

2. Hamptons/Coastal Design

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Ever walked into a home and felt like you were on holidays? This style can help achieve that chic getaway feeling in any home! With the colours of driftwood browns, sea blues and neutrals inspired by the sea, you can transform any home into a Hampton’s home. Stripes! The most essential and popular piece to any coastal styled home, whether it be ocean blue striped cushions, royal blue lamp shades or something as simple as striped napkins on the dining room table, the smallest things can make a big difference. Top off your coastal style with white painted furniture, this will brighten up any room and, to make it fun, add in any quirky nautical accessories to give it that real coastal touch.

3. Contemporary Design

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Contemporary is all about the ‘right now’. This style focuses on subtle sophistication with a sleek and clean texture, using bold colours and crisp lines to create a sense of simple comfort in the home. Try using furniture with simple and clean finishes, remember, less is more in the contemporary style! The trick with this style is to stay away from busy features such as pattern wall paper and decorative carvings on furniture, keep it simple with a basic painted wall and bold smooth coloured furniture, add some pattern coloured cushions to bring in some texture.

4. Scandinavian Design

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You might not recognise the name but this style is very popular. Some refer to Scandinavian as very IKEA alike. With wood being the main feature, try decorating with some modern furniture; wooden dining room chairs are very popular with a white frame. The main colours used to create the Scandinavian style consist of off whites, dove grey and tones of nature. These colours give a sense of softness to the home. Opening your house up to light and using whites is also a staple ingredient. And most importantly Scandinavian style is very liveable, so try to introduce some everyday things that you will use basing it around your chosen colour scheme.

Top 4 Healthy Foods For Your Daily Diets

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It seems like every day there’s a new food claiming the mantle of ‘super’.

Packed with vitamins and minerals, these foods offer more bang for your buck when it comes to enhancing your diet. Here are the top four that will never go out of style.

1. Broccoli

The much-abhorred cruciferous vegetable from childhood is back, but with good reason.

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Broccoli is loaded with vitamins A and C as well as folic acid and vitamin K. Half a cup of broccoli per day is said to help enhance immune system function, repair reproductive health and prevent a number of cancers including those of the lung, colon, rectum and stomach. Not bad for your childhood nemesis.

2. Berries

Whether you go with the exotic varieties such as açai and goji or stick with the tried-and-true blueberries, there’s no question that including berries in your diet will do you good.

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Containing antioxidants and a good dose of fibre, berries are particularly adept at promoting overall health. In particular, açai contains high levels of amino acids and essential fatty acids, and goji berries will give you more vitamin C than oranges as well as 15 amino acids. Blueberries boast ellagic acid, which has been shown in laboratory studies to slow the growth of some cancerous tumours.

3. Yoghurt

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Besides tasting great, yoghurt contains the same essential nutrients as milk but in a concentrated form. For instance, one cup of yoghurt contains around 448mg of calcium, compared to 300mg for the same amount of skim milk. Not to mention the health-boosting friendly bacteria that’s present in every spoonful. The probiotics in yoghurt also help reduce symptoms of irritable bowel syndrome and other digestive unpleasantness.

4. Fatty fish

Fat is back in fashion, as long as it’s the good kind of fat.

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Fish such as salmon, sardines and mackerel contain omega-3 fatty acids to help combat heart disease, stroke, hypertension, joint pain and inflammation. Wild salmon, in particular, also contains vitamin D and selenium for vibrant hair, skin and nails. Combined with the calcium in yoghurt, you end up with a powerful booster of bone health as well.

McDonald’s Has Decided To Continue The Loaded Fries Saga with #FryFlix

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It looks like McDonald’s “Loaded” campaign has gone viral.

The multinational fast food company has just released a follow up campaign that is billed as ‘world’s biggest crowd-directed short film starring fries’ named #Fryflix. It has unveiled the final piece of its Loaded Fries #Fryflix marketing campaign, a short film which was directed by fans of the brand on its Facebook page.

The fast food firm is claiming it had nearly 3.5m contributions to the film Loaded, which was created by VML Sydney to support the above-the-line push from DDB Sydney for the new food offering. The six-minute long film, released on Christmas Day, sees Detective Joe Fry searching for the missing Howard Spudly, leading him to ‘The Sauce Boys’ who are linked to mysterious disappearances of local fries. So far it has had 1.2m views on Facebook.

Building A Solid Audience Trust To Your Company

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Whenever a business fails to connect with its audience and turn a profit, almost always, the missing ingredient is customer trust.

Whether a website serves ads or sells a product or service, in order for a visitor to spend enough time on it to make a decision that will lead to the kind of outcome the website owner expects, a series of internal events have to take place. At the point where an article is read, a piece of information is consumed or a product or service is bought a connection has been made. That connection is the result of a nearly subconscious decision to accept a relational bond between the site and the online visitor. No relational exchange or indeed bond of any kind can take place without trust, however tentative, being present. The presence of trust is the direct result of a four-step trust building approach that underpins it in every situation:

  • Contact
  • Perception
  • Assessment
  • Connection

TRUST AFFECTS EVERYTHING

The factors that can lead to a business underperforming and a website not working properly can come under many different labels: technical issues, design problems but practically all of them feed into the “Contact” and “Perception” stages of the four-step trust-building approach.

It really is about building a relationship. It doesn’t matter whether the connection to be made is between a person and a website or an algorithm or a machine. The moment there is a connection that needs to be made, we are talking about a relationship which also means that we then have a relational exchange of values taking place which will happen (or not) only if trust is there.

Consider, for example, the case of Google’s driverless cars. They are governed by complex algorithms powered by neural networks running deep learning architecture can perform flawlessly in almost any driving condition. They do not tire, their attention does not wane, they are not significantly affected by changes to the driving conditions and they do not suddenly forget driving laws. Despite this perfection when it comes to performing certain tasks in traffic they, currently, fail.

What stops them from performing perfectly is trust. When we are in traffic, despite the perception of individuals isolated within their cars, we are all connected in a complex network of intent (our destination), activity (we all driving), environment (the road network) and heuristics (the way we each use the rules of driving). All of this makes for a potent mix of relational exchanges that subconsciously take place all the time.

In order to change speed and lane and overtake a vehicle for instance we have to have a clear understanding of the capabilities of each car, the conditions of the road, the speed limit, the intention of other drivers around us, their ability to correctly understand what we are doing and give us space plus the possibility of their being less than perfectly attentive to their driving and not seeing us. Trust in others plays a significant element in our decision making. It is trust (or rather the lack of it), that funnily enough stops the perfectly driven driverless cars from being perfect drivers.

Where driverless cars fail is that they operate exactly the way we don’t: they’re in total sync with the technicalities of the road, the traffic conditions and the requirements for perfectly safe driving but they are in total isolation in relation to everybody else around them. Being machines in a sea of humans they fail to connect at the empathic level which allows us to predict what is irrational behavior: someone cutting in front of us without signaling, a car undertaking us on a lane which they shouldn’t, drivers that slow down to give us space in their lane when there is nothing in the driving code that says they should.

PERFECTION IS LESS THAN PERFECT

The example of Google’s driverless cars also shows how businesses often go wrong. Erroneously thinking that what customers value above all else is perfection they try hard to project a sleek, faceless fad they hope will project quiet efficiency and elicit trust, forgetting that what we really value is a human to human connection that will take into account the quirks of being human.

All of which brings us back to that moment when a visitor lands on your website and experiences, for the first time your online business. Great content, perfect information and a sleek design are OK, but if you are looking to connect, for the first time with a prospect then you need to ask a simple question: do the four steps of trust-building mentioned above project the humanity of your business? And if they do is there a way for a connection to be made? Is there a particular style, tone and character in the way you do business that will help humanize the experience? By answering these questions, you will get to the real reasons behind your efforts.