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33 Most Heart Touching Photographs Ever Taken

A picture is worth a thousand words, yet some of them can touch deep into the soul. The following pictures are not only powerful, but also gripping and unforgettable. All of them speak about the human condition, about some of the best and worst moments of contemporary human existence.

A little warning for readers: some of these pictures may upset them, while others may fill them with joy, since these images reflect some of the best and worst parts of the human experience and world events. For the most part, they describe our present: our suffering and our triumphs, our perseverance and our failures, our compassion and our hatred, our intelligence and our stupidity.

1. Diego Frazão Torquato, 12 year old Brazilian playing the violin at his teacher’s funeral. The teacher had helped him escape poverty and violence through music.

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2. Australian Scott Jones kisses his Canadian girlfriend Alex Thomas after she was knocked to the ground by a police officer’s riot shield in Vancouver, British Columbia. Canadians rioted after the Vancouver Canucks lost the Stanley Cup to the Boston Bruins.

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3. Dr. Religa monitors his patient’s vitals after a 23 hour long heart transplant surgery. His assistant is sleeping in the corner. (1987)

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4. The patient not only survived the surgery, but outlived his doctor.

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5. Father and son. (1949 and 2009)

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6. Jewish prisoners at the moment of their liberation from an internment camp “death train” near the Elbe. (1945)

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7. A Buddhist monk shares his meal with a tiger at the Kanchanaburi ‘Tiger Temple’ in Thailand.

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8. Young man just found out his brother was killed.

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9. Christians protect Muslims during prayer in the midst of the uprisings in Cairo, Egypt. (2011)

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10. A soldier in Vietnam grasps what war really is.

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11. A firefighter gives water to a koala during the devastating Black Saturday bushfires in Victoria, Australia. (2009)

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12. Terri Gurrola is reunited with her daughter after serving in Iraq for 7 months.

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13. “Wait For Me Daddy,” by Claude P. Dettloff, October 1, 1940. The photo shows a line of soldiers march in British Columbia on their way to a waiting train as five-year-old Whitey Bernard tugs away from his mother’s hand to reach out for his father.

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14. Harold Whittles hears for the first time ever after a doctor places an earpiece in his left ear.

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15. A man fell from the World Trade Center on 9/11, also known as “The Falling Man.”

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16. Alcoholic father with his son.

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17. Sunset on Mars.

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18. Sergeant Frank Praytor took care of a two-week old kitten during the height of the Korean War.

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19. Werfel, a 6 year old orphan from Austria after being given his first pair of new shoes by the American Red Cross. (1946)

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20. A boy carrying his dog through Filipino flood disaster.

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21. The first mother in space. Anna Fisher, astronaut, with stars in her eyes on the cover of Life magazine. (1985)

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22. A North Korean man waves his hand as a South Korean relative weeps, following a luncheon meeting during inter-Korean temporary family reunions at Mount Kumgang resort October 31, 2010. Four hundred and thirty-six South Koreans were allowed to spend three days in North Korea to meet their 97 North Korean relatives, whom they had been separated from since the 1950-53 war.

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23. An old WW2 Russian tank veteran finally found the old tank in which he passed through the entire war – standing in a small Russian town as a monument.

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24. “La Jeune Fille a la Fleur,” a photograph by Marc Riboud, shows the young pacifist Jane Rose Kasmir planting a flower on the bayonets of guards at the Pentagon during a protest against the Vietnam War on October 21, 1967. The photograph would eventually become the symbol of the flower power movement.

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25. A woman cries while sitting on a road amid the destroyed city of Natori, Miyagi Prefecture in northern Japan after the massive earthquake and tsunami.

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26. The Graves of a Catholic woman and her Protestant husband in Holland. (1888)

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27. A French civilian cries in despair as Nazis occupy Paris during World War II.

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28. PoW Horace Greasley defiantly confronts Heinrich Himmler during an inspection of the camp he was confined in. Greasley also famously escaped from the camp and snuck back in more than 200 times to meet in secret with a local German girl he had fallen in love with.

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29. Protester plays piano over the sounds of chaos, with riot police in the backdrop.

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30. Lt. Colonel Robert L. Stirm is reunited with his family after being taken prisoner during the Vietnam war.

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31. Agim Shala is passed through a barbed wire fence to his grandparents at a camp for refugees of the Kosovo War.

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32. The iconic photo of Tank Man, the unknown rebel who stood in front of a column of Chinese tanks in an act of defiance following the Tiananmen Square protests. (1989)

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33. Earthrise: A photo taken by astronaut William Anders during the Apollo 8 mission. (1968)

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15 Most Inspiring Quotes From Steve Jobs

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February 24th would have been Steve Jobs’ 60th birthday. To commemorate, here are 15 most thought-provoking and inspiring quotes from Steve Jobs:

1. “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

2. “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”

3. “That’s been one of my mantras – focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”

4. “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

5. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.”

6. “Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful … that’s what matters to me.”

7. “I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”

8. “Innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem. It’s ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.”

9. “Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life.”

10. “When I was 17, I read a quote that went something like: ‘If you live each day as if it was your last, someday you’ll most certainly be right.’ It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘no’ for too many days in a row, I know I need to change something.”

11. “I want to put a ding in the universe.”

12. “Innovation distinguishes between a leader and a follower.”

13. “My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That’s how I see business: Great things in business are never done by one person, they’re done by a team of people.”

14. “It’s better to be a pirate than join the Navy.”

15. “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”

26 Pictures Will Make You Re-Evaluate Your Entire Existence

1. This is the Earth. This is where you live.

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2. And this is where you live in your neighborhood, the solar system.

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3. Here’s the distance, to scale, between the Earth and the moon. Doesn’t look too far, does it?

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4. Think again. Inside that distance you can fit every planet in our solar system, nice and neatly.

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5. But let’s talk about planets. That little green spot is North America on Jupiter.

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6. And here’s the size of Earth (well, six Earths) compared with Saturn:

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7. And just for good measure, here’s what Saturn’s rings would look like if they were around Earth:

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8. This right here is a comet. We just landed a probe on one of those bad boys. Here’s what one looks like compared with Los Angeles:

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9. But that’s nothing compared to our sun. Just remember:

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10. Here’s you from the moon:

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11. Here’s you from Mars:

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12. Here’s you from just behind Saturn’s rings:

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13. And here’s you from just beyond Neptune, 4 billion miles away.

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To paraphrase Carl Sagan: “Everyone and everything you have ever known exists on that little speck.”

14. Let’s step back a bit. Here’s the size of Earth compared with the size of our sun. Terrifying, right?

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The sun doesn’t even fit in the image.

15. And here’s that same sun from the surface of Mars:

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16. But that’s nothing. Again, as Carl Sagan once stated, there are more stars in space than there are grains of sand on every beach on Earth:

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17. Which means that there are ones much, much bigger than little wimpy sun. Just look at how tiny and insignificant our sun is:

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18. Here’s another look. The biggest star, VY Canis Majoris, is 1,000,000,000 times bigger than our sun:

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19. But none of those compares to the size of a galaxy. In fact, if you shrank the sun down to the size of a white blood cell and shrunk the Milky Way galaxy down using the same scale, the Milky Way would be the size of the United States:

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20. That’s because the Milky Way galaxy is huge. This is where you live inside there:

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21. But this is all you ever see:

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(That’s not a picture of the Milky Way, but you get the idea.)

22. But even our galaxy is a little runt compared with some others. Here’s the Milky Way compared to IC 1011, 350 million light years away from Earth:

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Think about all that could be inside there.

23. But let’s think bigger. In just this picture, taken by the Hubble telescope, there are thousands and thousands of galaxies, each containing millions of stars, each with their own planets.

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24. Here’s one of the galaxies pictured, UDF 423. This galaxy is 10 billion light years away. When you look at this picture, you are looking billions of years into the past.

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Some of the other galaxies are thought to have formed only a few hundred million years AFTER the Big Bang.

25. And just keep this in mind — that’s a picture of a very small, small part of the universe. It’s just an insignificant fraction of the night sky.

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26. And, you know, it’s pretty safe to assume that there are some black holes out there. Here’s the size of a black hole compared with Earth’s orbit, just to terrify you:

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So if you’re ever feeling upset about your favorite show being canceled or the fact that they play Christmas music way too early — just remember:

This is your home.

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This is what happens when you zoom out from your home to your solar system.

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And this is what happens when you zoom out farther…

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And farther…

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Keep going…

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Just a little bit farther…

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Almost there…

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And here it is. Here’s everything in the observable universe, and here’s your place in it. Just a tiny little ant in a giant jar.

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The 51 Of The Most Beautiful Sentences In Literature

Here are some of favorite lines from literature that might inspire your Friday.

1.

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2. “In our village, folks say God crumbles up the old moon into stars.”

—Alexander Solzhenitsyn, One Day in the Life of Ivan Denisovich

3. “She wasn’t doing a thing that I could see, except standing there leaning on the balcony railing, holding the universe together.”

—J. D. Salinger, “A Girl I Knew”

4. “I took a deep breath and listened to the old brag of my heart; I am, I am, I am.”

—Sylvia Plath, The Bell Jar

5.

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6. “Beauty is an enormous, unmerited gift given randomly, stupidly.”

—Khaled Hosseini, And the Mountains Echoed

7. “Sometimes I can feel my bones straining under the weight of all the lives I’m not living.”

—Jonathan Safran Foer, Extremely Loud and Incredibly Close

8. “What are men to rocks and mountains?”

—Jane Austen, Pride and Prejudice

9.

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10. “‘Dear God,’ she prayed, ‘let me be something every minute of every hour of my life.’”

—Betty Smith, A Tree Grows in Brooklyn

11. “The curves of your lips rewrite history.”

—Oscar Wilde, The Picture of Dorian Gray

12. “A dream, all a dream, that ends in nothing, and leaves the sleeper where he lay down, but I wish you to know that you inspired it.”

—Charles Dickens, A Tale of Two Cities

13.

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14. “As Estha stirred the thick jam he thought Two Thoughts and the Two Thoughts he thought were these: a) Anything can happen to anyone. and b) It is best to be prepared.”

—Arundhati Roy, The God of Small Things

15. “If equal affection cannot be, let the more loving one be me.”

—W. H. Auden, “The More Loving One”

16. “And now that you don’t have to be perfect, you can be good.”

—John Steinbeck, East of Eden

17.

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18. “There are more things in Heaven and Earth, Horatio, than are dreamt of in your philosophy.”

—William Shakespeare, Hamlet

19. “America, I’ve given you all and now I’m nothing.”

—Allen Ginsburg, “America”

20. “It might be that to surrender to happiness was to accept defeat, but it was a defeat better than many victories.”

—W. Somerset Maugham, Of Human Bondage

21.

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22. “At the still point, there the dance is.”

—T. S. Eliot, “Four Quartets”

23. “Once upon a time there was a boy who loved a girl, and her laughter was a question he wanted to spend his whole life answering.”

—Nicole Krauss, The History of Love

24. “In spite of everything, I still believe people are really good at heart.”

—Anne Frank, The Diary of Anne Frank

25.

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26. “The pieces I am, she gather them and gave them back to me in all the right order.”

—Toni Morrison, Beloved

27. “How wild it was, to let it be.”

—Cheryl Strayed, Wild

28. “Do I dare / Disturb the universe?”

—T. S. Eliot, “The Love Song of J. Alfred Prufrock”

29.

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30. “She was lost in her longing to understand.”

—Gabriel Garcia Marquez, Love in the Time of Cholera

31. “She was becoming herself and daily casting aside that fictitious self which we assume like a garment with which to appear before the world.”

—Kate Chopin, “The Awakening”

32. “We cross our bridges as we come to them and burn them behind us, with nothing to show for our progress except a memory of the smell of smoke, and the presumption that once our eyes watered.”

—Tom Stoppard, Rosencratz and Guildenstern Are Dead

33.

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34. “The half life of love is forever.”

—Junot Diaz, This Is How You Lose Her

35. “I celebrate myself, and sing myself.”

—Walt Whitman, Leaves of Grass

36. “There are darknesses in life and there are lights, and you are one of the lights, the light of all lights.”

—Bram Stroker, Dracula

37. “Tomorrow is always fresh, with no mistakes in it yet.”

—L. M. Montgomery, Anne of Green Gables

38. “I could hear the human noise we sat there making, not one of us moving, not even when the room went dark.”

—Raymond Carver, “What We Talk About When We Talk About Love”

39. “I would always rather be happy than dignified.”

—Charlotte Brontë , Jane Eyre

40.

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41. “I have spread my dreams under your feet; / Tread softly because you tread on my dreams”

—W. B. Yeats, “Aedh Wishes for the Cloths of Heaven”

42. “It frightened him to think what must have gone to the making of her eyes.”

—Edith Wharton, The Age of Innocence

43. “For poems are like rainbows; they escape you quickly.”

—Langston Hughes, The Big Sea

44.

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45. “I wondered if that was how forgiveness budded; not with the fanfare of epiphany, but with pain gathering its things, packing up, and slipping away unannounced in the middle of the night.”

—Khaled Hosseini, The Kite Runner

46. “So we beat on, boats against the current, borne back ceaselessly into the past.”

–F. Scott Fitzgerald, The Great Gatsby

47. “Journeys end in lovers meeting.”

—William Shakespeare, Twelfth Night

48.

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49. “It does not do well to dwell on dreams and forget to live, remember that.”

—J.K. Rowling, Harry Potter and the Sorcerer’s Stone

50. “Everything was beautiful and nothing hurt.”

—Kurt Vonnegut, Slaughterhouse-Five

51. “One must be careful of books, and what is inside them, for words have the power to change us.”

—Cassandra Clare, The Infernal Devices

41 Blatantly Honest Logo Captions That Will Cherish Your Day

What happened if all of those famous logos tell the truth behind their brands? Hilarity ensues.

Nashville-based graphic designer Clif Dickens tweaks numerous logos and advertising slogans, adding funny captions and turning them to be “blatantly honest”. The funny thing is, most of the edited logos make more sense than the real ones. His work has been featured in leading publications such as Adweek, Business Insider, Huffington Post, and many more. Here is the list of 41 logos that you might find amusingly funny:

1. Louis Vuitton

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2. Kickstarter

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3. YouTube

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4. Maybelline

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5. Lays

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6. Starbucks

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7. Hallmark

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8. Old Spice

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9. Urban Outfitters

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10. Altoids

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11. Monopoly

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12. Wikipedia

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13. WebMD

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14. Gillette

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15. Harley-Davidson

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16. Subway

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17. iTunes

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18. Victoria’s Secret

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19. Yellow Pages

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20. Candy Crush Saga

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21. Men’s Health

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22. Cosmopolitan

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23. LinkedIn

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24. Instagram

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25. Pepsi

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26. FedEx

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27. Lego

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28. Adobe Acrobat

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29. Nike

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30. Toyota

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31. Apple

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32. Best Buy

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33. McDonald’s

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34. The Onion

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35. Hummer

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36. IKEA

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37. Gatorade

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38. Fiji Water

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39. Yelp

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40. Tinder

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41. iCloud

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5 Reasons Why People Resist Change and How To Counter Them

changeChange is about improving things and doing away with strategies and beliefs that don’t work. Changes in our line of work can take us to or help us stay on top of our game. In this context—and in an ideal world—people should be excited about changes and welcome them with open arms.

But in the real world, people tend to shrink from it; most people fear it because they have been so used to doing the same thing. Some people resist change because the unfamiliarity scares them so much that they get stranded in the same phase — in life and in business. Or that taking on something new challenges their competence to its very core.

Below are top five reasons why people resist change and how you can counter them.

1. Too Much Work Involved

Change requires a lot of work. In an organisational change, people have to learn new systems, processes, and even new tools that are different from what they have been using.

To counter this, the leader or the decision maker must effectively communicate the need for change. A sufficient explanation to the employees is necessary, emphasising that old strategies or procedures no longer work and have even become counter-productive. Employees must understand that there is a need for a change in order to remain relevant in the business, and thus, succeed.

And success for the company means success for everyone.

2. Uncertainty

Employees see changes and they are uncertain of its results. Uncertainty is one scary monkey.

To counter this thought, employers must talk to the employees on where their anxieties and uncertainties are coming from. These anxieties must be resolved point by point.

3. What’s In It For Me?

Sometimes employees believe that changes are good for the organisation but not necessarily for the individual members. Teams usually don’t see the big picture and only think about their own concerns. An employee’s concern usually revolves around his own welfare. Let’s face it. Employees do not usually care about the status of the entire organisation, unless it directly affects them.

To counter this dilemma, employers must point out the benefits of the changes to the individual members.  A good leader must be able to paint the big picture, determine how the changes affect the whole organisation and the individual members that keep it going.

4. Bad Experiences

Sometimes people do understand the need for change but are reluctant to submit themselves because of past experiences that may not have had favourable results. If the proposed changes often fail, employees will be cynical about its necessity.

To counter this reluctance, employers must explain that although changes in the past were unsuccessful, they were no doubt tried and tested with the intention of improving the overall status of the entire organisation. There is simply no shortcut to success. Everything and everyone must do their best to try something new. And not getting everyone to participate could lead to more failure.

5. If It Ain’t Broke …

Sometimes employees simply don’t see the necessity for change. If the old system works, why change it?

The times are always changing. To think otherwise would be to give in to competition and become obsolete in an industry. A good leader must be able to make his team relate to changes. Employees must be made to see that the environment outside the organisation is changing and the organization must take heed. 

To ignore the changing times, whether it’s in technology or the market, is counter-productive. Employees must understand that no matter how difficult change might be, it simply has to be done.

Spying on Your Competitors: 6 “Ethical” Tips

ethics on spyingThe moral or ethical issues on the subject of spying are a bit dodgy. On the extreme end, conducting industrial espionage may be illegal. Hiring someone from inside the enemy camp and transforming him or her into an industrial spy may violate all sorts of commercial and legal laws. It can be a constitutional violation, criminal, federal or whatnot.

But those days of finding a willing insider and turning them against an organisation, they’re long gone. Today, you can spy on your competitor—by yourself—without leaving your desk. Or your home, for that matter. You don’t have to hire someone from the enemy camp and offer him or her heaps of rewards to reveal the enemy secrets. The Internet has changed all that. In this era of digital revolution, a lot of online tools exist and are free for you to use.

Here are six tips to spying on your competitors, with the corresponding tools, of course.

1. Keywords

A lot will depend on keywords. Knowing the keywords your competitors use will give you a clue to what is driving their traffic and leads to their website. Most websites include the keywords in the coding of their pages.

Go to your competitor’s website and look at their pages’ source codes. To those who don’t know how to do this:

  1. For Chrome, click the browser’s menu, then go to ‘More Tools’ and click ‘View Source’. A new window will open showing your competitor’s website code.
  2. Find the word ‘keyword’. You should find the keywords with the tag, meta name=”keywords”.
  3. Analyse and compare it with your own site’s source code and see what you’re missing.

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2. Load Time

Examine the load time of your competitor’s website. There are plenty of tools that will give you this information. Here’s one that’s really reliable.

Useful tool: Google Pagespeed Insights

http://developers.google.com/speed/pagespeed/insights/

With this tool, you can analyse the loading speed of any website, including your competitors, on both platforms: desktop and mobile. Aside from analysing the loading time, this wonderful Web developer tool suggests how to improve site performance in terms of loading time.

It would not hurt to try inputting the URL of your own site. You might even learn how to improve the loading speed of your own website.

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3. Indexed Pages

The more indexed pages, the better performance in Search Engine Results Page (SERP). To find out how many indexed pages your competitor has is to determine how many you should have to level out the playing field.

Useful tool: Google Query
site:[competitor URL]

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4. Code Accuracy

To access your competitor’s technical skills is to see how solid their codes are. You can use a free Web service to do this.

Input the URL of your competitor and see how many errors their page shows. You can also use this on your page to improve your page’s code accuracy.

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5. Twitter Presence

Of course, you have to assess how strong are your competitors’ social media presence. Find out who’s tweeting about them.

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6. Ads

One way of checking out your competitors’ ads is by using a free online service called Moat.com. See what your competitors’ ads look like.

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Conclusion

Knowing the enemy is half the battle. The knowledge you obtain about them will be your ticket to stay on top of your game, and conquer all competitors.

Like this article? Check out my other articles here.

Top 15 Digital Marketing Trends In 2015 (Infographic)

Our latest research has revealed the top 15 key points that will become the digital marketing trends in 2015.

The following infographic encapsulates the most popular online trends in 2014 and classifies them in order of percentage increase throughout the year. Technology will become one of the biggest motivation of marketing shift in 2015. In order to survive, brands need to deliver truly integrated strategies.

Every year new hardware and software appears, but the most successful brands in 2015 will be those that harness new technology to deliver a single experience to consumers wherever they are in their journey.

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Click to Enlarge

 

Ad Spending In Australia (November 2014)

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Latest report stated that November revenue in advertising is the best for the last four years as outdoor and digital ads continue climbing up.

Cinema, digital and outdoor media contributed in the growth ad spend in November, with overall agency bookings increasing 3.8% compared with November 2013, according to the latest SMI figures. The total ad bookings via all major agency groups reached $757 million in November. The increasing has covered a 3% decline in October.

Cinema ad spending only has increased 22% year-on-year, with bookings reaching $6.1m.

Total digital bookings increased 12.7% to reach $148.6m. There was a 65% rise in social networking and it was the biggest increase across any channel. Mobile also saw a 38% bump while bookings to ad networks fell 16.5%. The total spend on TV fell marginally, down 0.3% year on year to $352.5m with the biggest slump in subscription TV down 5.1%. Metro TV saw a marginal increase of 0.2%.

Bookings made through agencies for outdoor ads increased 37.1% to reach $89m, while radio continued to rise, increasing 7.1% overall to make $52.5m, driven by regional stations, which increased 18.7% to reach $8.3m.

Newspapers and magazines continued their downward trajectory, with bookings for newspaper ads down 12.2% total, falling to $75m. Metropolitan newspapers saw the biggest decline falling 14.8% while the regional press held up slightly better falling 4.3%. Newspaper magazines were down 26%, while consumer mags fell 5.4% . Trade magazine bookings fell 5.9%. On the whole, the magazine segment dropped 10.5% to $27.5m.

Airbnb Is Launching Its First Global Ad In Australia

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Airbnb continues to build its audience to a higher level, as its first global ad campaign is hitting Australia today.

It’s not a big secret that Airbnb has relied on social media and word of mouth to build its consumer base. Recently, the company have aimed a bigger target: Australians.

As part of the campaign, the company hired Coca-Cola’s head marketer, Jonathon Mildenhall as its new CMO and hired a new global lead creative agency TBWA\Chiat\Day Los Angeles. The campaign is based around a short film entitled ‘Welcome to Airbnb’. Basically, it marks the first global ad campaign under the marketing arrangement. It is designed to help a wider audience understand Airbnb.

“Australia remains an enormously important part of the Airbnb global business. In the last 12 months alone, there has been a 135% increase in the number of Aussies listing their homes with Airbnb, to nearly 20,000 listings and an increase of about 200% the number of inbound guests using Airbnb for their visit.”

The campaign is based on the premise of Airbnb being both “real and unique”. The film was shot in one take without any computer generated imagery. It also showcases six miniature figures of real Airbnb guests.

“As you board the train in this film, you’re transported into a magical world that represents the very heart of Airbnb,” Mildenhall said. “As you wind your way through some of the amazing listing Airbnb has to offer, you get a different perspective on the world. With each viewing, you see something unique and interesting tat you didn’t notice before, mirroring the experience that many people have when they travel with Airbnb. The campaign itself will be distributed primarily through digital but will include a strong push through social and cinema.

While it is a first for Australia, it is not the first film created by Airbnb to boost it’s wider branding. In May, the company and agency Pereira & O’Dell launched the campaign “Views” which was distributed throughout US, UK, Germany, France, Singapore, South Korea, Japan, Brazil and China.

Here is the “Welcome to Airbnb” promotional video: