2016 Ultimate B2B Online Marketing Guide (Infographic)

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Nowadays, everybody is doing B2B. If you are not updating your knowledge concerning the latest B2B news and techniques, you’ll definitely miss a big point.
Simply “doing” B2B online marketing is not going to maximise success. Truth to be told, your website isn’t going to just magically generate new business just because it looks good and … Continue reading “2016 Ultimate B2B Online Marketing Guide (Infographic)”

Digital Trends for Small to Medium Businesses in 2016 (Infographic)

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Small and medium businesses need to move beyond vanity metrics and put more focus on the sharp end of the sales funnel.
In today’s post, you will find the essential digital trends every small to medium sized businesses need to focus on in 2016. Among the other important points contained in the infographic, there are enhanced data … Continue reading “Digital Trends for Small to Medium Businesses in 2016 (Infographic)”

30 Impressive and Inspirative Online Portfolios

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The age of traditional print-based portfolios are gone. These days various technologies allows you to implement the wackiest, most creative and outstanding of ideas on your design portfolio, online.
Numerous designers have put a lot of thought and care into creating a portfolio that impresses. In today’s post, The Website Marketing Group are introducing to you, via … Continue reading “30 Impressive and Inspirative Online Portfolios”

Australians Prefer Online Shopping For Their Christmas Needs

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Online world is exceeding the real-world experiences, especially at Christmas time. It turns out the new research from Yahoo7 has revealed.
The latest report highlights some key points on Christmas shopping trends and behaviours of Australian consumers online, to provide marketers with an enhanced understanding into reaching their consumers this holiday season.
According to the research, Australians … Continue reading “Australians Prefer Online Shopping For Their Christmas Needs”

KitKat: The World’s First Massage Billboard

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Free massage, anyone?
There is an ever lasting battle for agencies and brands to create the next big billboard, not just in awards speak, yet because Adshells / Billboards are being reinvented every day, with custom installations and technology being baked in be media owners and agencies alike.
The following campaign is awesome. It’s called “The World’s … Continue reading “KitKat: The World’s First Massage Billboard”

The 4 Best Classic Halloween Online Campaigns Of All Time

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Last month, many brands launch Halloween-themed campaigns. While we’ve seen some great Halloween ads over the years, what about campaigns that go beyond the typical TV spot?
Let’s explore five of the best Halloween content marketing efforts in the past and learn some takeaways that you can apply to future campaigns.
1. Ford: “Spooky Car Wash Prank” … Continue reading “The 4 Best Classic Halloween Online Campaigns Of All Time”

Four Tips for Online Marketers Implementing User Generated Content

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User-generated content (UGC) is not a brand new concept in the marketing industry. However, most digital marketers rarely treated UGC as an exciting way for engaging with consumers, building brand awareness, and gathering customers’ loyalty. With the recent acquisitions of multi-million dollar content companies like Instagram and Tumblr, major names in online business are further … Continue reading “Four Tips for Online Marketers Implementing User Generated Content”