Only Six Percent of Marketers Have a Single View of the Customer While 90 Percent Say It’s a Top Priority

|

Most marketers agree that gaining a single view of the customer is important in order to improve the return on marketing spend, provide the seamless experiences and meet modern customers’ expectation. However, only 6% of marketers that have attained that panoramic customer view.
In today’s connected world, cross-channel identity is the great way to get a … Continue reading “Only Six Percent of Marketers Have a Single View of the Customer While 90 Percent Say It’s a Top Priority”

The Top Three Digital Phenomena And Social Media Marketing Trends For 2015

|

What does your 2015 marketing strategy look like?
You may plan to measure the options that have been effective for your business in the past. Ideally, you should have set aside time and a portion of your budget to explore the cutting-edge trends. After all, taking risks and leading the charge into unexplored areas will keep you … Continue reading “The Top Three Digital Phenomena And Social Media Marketing Trends For 2015”

What Will Make Retail Successful In 2015? (Infographic)

|

2015 brings a fresh opportunity in every segment of business, including retail business.
It’s important, however, to familiarise yourself with the current condition of retail market. This way, you can optimise and curate your business to gain the best result. In the following infographic, you will learn four integral aspects (mobile, content, social and search) to … Continue reading “What Will Make Retail Successful In 2015? (Infographic)”

Content Marketing Still Becomes Many Digital Marketers’ Top Priority

|

Content marketing has been getting more attention this year. This area becomes the top in the mind for digital marketers this year. When asked which 3 digital-related areas are the leading priorities for their organization in 2013, 39% of in-house digital marketers chose content marketing, up from 29% last year. Conversion rate optimization was tied … Continue reading “Content Marketing Still Becomes Many Digital Marketers’ Top Priority”

SMB Online Budgets Going to E-Mail, SEM, and Social Marketing

| 0 Comments |

Email marketing (17.4%), search engine marketing / key word purchase (15.1%), and social media marketing (13.7%) will make up the top 3 areas of spending for SMBs in the coming year, according to a January 2012 report  Business directory listings (12%) is the only other category projected for a double-digit share of online ad spending mix. Banner/display ads … Continue reading “SMB Online Budgets Going to E-Mail, SEM, and Social Marketing”