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How To Stand Out In A Competitive PPC Market


In today’s online marketing era, y?u’ll ?lw??? b? ?n ??m??t?t??n w?th ??m?l?r bu??n????? wh? t?rg?t th? ??m? ?ud??n??.

To be unique, your bu??n??? needs to have ? ?r?du?t ?r ??rv??? th?t’? trul? un?qu? ?r ??tr?m?l? n??h? ?n n?tur?. However, in th? w?rld ?f ???-??r-?l??k ?dv?rt???ng (???) v?? G??gl?, th?? m??n? ??u’ll ?l?? b? ?n ??m??t?t??n f?r th? ??m? k??w?rd? – ?? h?w d? ??u ?t?nd ?ut?

?h? ???r?t ?? t? ?utr?nk ??ur ??m??t?t?r? b? m?k?ng ??ur G??gl? Qu?l?t? ???r? ?? h?gh ?? ?????bl?, wh??h m??n? ??nv?n??ng th? ???r?h ?ng?n? th?t ??u’r? ?ff?r?ng g?nu?n?l? u??ful ?nf?rm?t??n t? u??r?.

L???l??? ??ur ?tr?t?g?

?n? bu??n??? th?t d???nd? ?n l???l ?u?t?m?r? ?h?uld f??u? ?n g??-t?rg?t?d ??m???gn?, wh??h ??t?m??? th? u??r ????r??n?? b? ?n?lud?ng h?ghl? r?l?v?nt k??w?rd?, ?dv?rt???ng ???? ?nd l?nd?ng ??g??.

?t’? r????ur?ng f?r u??r? ?f th?? ??n ??? ?n ?ddr??? ?nd l???l ?h?n? numb?r ??nn??t?d t? ? bu??n??? th?t ???? u? ?n r????n?? t? th??r ???r?h qu?r? – ?u?h ?? ? ?lumb?r, d?nt??t ?r ??t ?h?? ?n th??r ?mm?d??t? ?r???m?t?.

?nd ?f ??u h?v? ? mult?-un?t bu??n???, l???t??n t?rg?t?ng ??n g?v? ??u ? hug? ?dv?nt?g?, ?? ??u ??n ?r??t? ?nd?v?du?l ??m???gn? f?r d?ff?r?nt ?utl?t? – f?r ???m?l?, ?nd?v?du?l h?t?l? ?r r??t?ur?nt? w?th?n ??ur br?nd gr?u?. ?ggr?g?t?r w?b??t?? ?r? un?bl? t? d? th?? ?nd ??n ?nl? f??u? ?n ?v?r?ll l???t??n.

?h?? ?? ?l?? m?r? ???t-?ff??t?v?, ?? ??u ??n ??ntr?l th? budg?t ?nd k??? ?n ??? ?n h?w ???h l???t??n ?? ??rf?rm?ng, th?n ?d?u?t ??ur ???nd?ng ????rd?ngl?.

Here are some e???nt??l ?t??? f?r l???t??n-b???d ???:


  • ?d?nt?f? ?ll ?utl?t? ?nd th??r r?????t?v? l???t??n? (?f ??u h?v? ? mult?-l???t??n bu??n???).
  • ?r??t? ? ??m???gn f?r ???h ?utl?t, u??ng g??-t?rg?t?d k??w?rd? ?nd ?d ??nt?nt.
  • U?? v?lu?bl? ??t?n???n? – f?r ???m?l?, ??tt?ng ? d??t?n?? r?d?u? ?r?und th? ?h?????l l???t??n ?f th? ?utl?t ?r th? ??t? ?r t?wn wh?r? m??t ?u?t?m?r? ?r? l?k?l? t? l?v?. ?h?? m??n? ?n??n? w?th ?n ?? ?ddr??? w?th?n th?? ?r?? ?h?uld ??? ??ur ?d?.
  • ???lud? ?r??? ??u’r? n?t ?nt?r??t?d ?n, t? ?v??d w??t?ng ?l??k?.


  • ??rg?t th? ?nt?r? n?t??n ?f ??u run ? bu??n??? ?n ?nl? ?n? l???t??n, ?? th?? w?ll ?l?? w??t? ?l??k?.
  • U?? g?n?r?l l?nd?ng ??g?? th?t f?r?? th? u??r t? n?v?g?t? ? g?n?r?? w?b??t? t? f?nd th??r l???l ?r??, ?? th?? m?? g?v? u? ?nd g? ?l??wh?r?.
  • ??r?m? ?n l???l???d k??w?rd r????r?h, ?? ?utt?ng ??rn?r? l?k? th?? w?ll l?m?t th? r???h ?f ??ur ??m???gn.
  • ?ur v?lum? ?nd v???b?l?t? t??m ?? ?lw??? h???? t? t?lk ?b?ut ?h?rm?ng G??gl? ?nd ?t? u??r?, ?? g?t ?n t?u?h f?r ? fr??ndl? ?h?t ?b?ut h?w w? ??uld ?u???rt ??ur bu??n???.

How Effective Paid Online Advertising is in 2015? (Infographic)

Here is a rather shocking news for any premium online advertisers out there: 79 percent of users almost never click online ads and 38 percent of users don’t pay attention to internet advertisement.

Personalised and behavior-based ads are not perceived favorably, 71 percent find them intrusive or annoying. However, 55 percent say a relevant message is the top factor that will make them click an ad and 36 percent have discovered a new product or brand through an online advertisement, yet 90 percent have never made a purchase commitment or submitted their contact information after clicking on an ad.

This doesn’t mean paid media is dead, but rather that there is a room for improvement. If brands want to break through the noise and build companies that successfully engage and convert prospects, they’ll need to work harder on the front end. Take a look at the infographic below for some useful tips on how to manage your online paid media account.


Click to Enlarge

Infographic credit: Technology Advice

How to Increase Traffic on Your Website

If you are making money from online business, then you must understand that the amount of traffic received by your website is primary to your success. Well, the statement is not entirely true. Actually, the amount of highly relevant traffic that your website receives with the product or service that your site is promoting, is the key to your success.

Nowadays, there are two different options that you can take in order to have good traffic. The first option is by advertising and the other option is by ranking high organically in search engines. The second one is free but, of course, is much better for your bottom line. However, it also takes a greater deal to acquire and you will need to work very hard at it.

When the Internet was just starting to become popular, it was very easy to use advertising to send traffic to your site. At that time, it was incredibly cheap and would only cost you a couple of cents for each visitor. Unfortunately, many major advertisers like car manufactures, restaurants, and firms in the medical industry today have shifted large portions of their advertising budgets to the World Wide Web. This phenomenon has pushed up the prices for every other type of company who want to use Internet advertising in order to send potential customers to their sites.

Many of the major companies that are advertising on the internet, do not have to make a return on their investment. They are only trying to improve their brands awareness. Whereas, every small business that is trying to make money online must create a profitable advertising campaign in order to survive in this fierce competition.

The trend is there are many small firms that use Pay Per Click (PPC), Pay Per View (PPV), or media buys that are able to do quite nicely using these types of advertising. However, most people that work in this area have a great deal of experience in Internet advertising. They know exactly what they are doing.

Another way to generate web traffic is by ranking high in the major search engines, like Google, Yahoo, and Bing. In order to accomplish this, it will require you to learn two distinctly different forms of search engine optimization (SEO), which are offsite and onsite.

Once again, these are not the easiest concepts in the world to master. The implementation will not take effect in a very short period. However, it can be done if you are willing to work at it and you need to work up your skills in these areas.

If you thought it was going to be easy to generate large amounts of website traffic very quickly, you should now see that it is not. If you want to make money online, the most possible way is to put your time and effort patiently. Need further suggestions and ideas? Feel free to contact us at The Website Marketing Group or just give us a call at 1300 911 772.

Most Expensive Keyword Categories at Google

Search marketing software provider WordStream has released data showing the top 20 high-volume keyword categories with the highest costs-per-click at Google. According to WordStream, the top five keyword categories are Insurance, Loans, Mortgage, Attorney and Credit (see the infographic below for more). Advertising accounts for approximately 97% of Google’s revenue. The keyword categories with the highest volumes and costs represent businesses with very high lifetime customer value – in other words, these industries can afford to pay lot to acquire a new customer. These businesses include lawsuits, mortgage applications, and server hosting. Some high-volume keyword categories have lower CPCs because advertisers have slimmer margins to expend on PPC advertising. WordStream compiled data from its keyword database and the Google Keyword Tool to determine the top 10,000 most expensive English-language keywords over a 90-day period. This keyword list was then organized into categories by theme. The largest keyword categories were determined by weighting the number of keywords within each category, as well as the estimated monthly search volume and average cost per click for each keyword.