The growth of the mobile Web has also spurred the recent growth of visual search. Superfish, a company that develops visual search technology, is looking to capitalize on this industry growth and has recently concluded the beta testing and general availability of Superfish Visual Search for the Web.
Visual Search for the Web is a resource intended for developers who want “to quickly and easily add consumer product comparison functionality to their browser add-ons, extensions or toolbars.”
The technology employed analyzes an image algorithmically in order to deliver similar and identical images in real-time without requiring text tags.
Following the beta testing, the company released case studies of the various test participants (there were 12 total), including Surf Canyon, a browser add-on that adds an intelligence layer on top of Google, Bing or other SERPs, andFastestFox, another add-on that increases user efficiency and makes “common Web browsing tasks” more convenient.
“Superfish is squarely focused on the end-user experience,” says Surf Canyon CEO Mark Cramer. “They add a great new feature to Surf Canyon that our users enjoy, fits in perfectly with the core functionality of our app, and we don’t have to dedicate any time to manage/maintain it.” Read More…