SEO & SEM Keywords (Definitions in Search Engine Optimization)

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Below is a list of search engine optimization and marketing industry related keywords with their definitions.
Algorithm
Algorithmic Results
Alt Tag/Alt Text
Analytics
Anchor Text
Backlinks
Banned
Banner Ad
Black Hat SEO
Blacklisted
Broken Link
Click Fraud
Click-Through
Click-Through Rate (CTR)
Cloaking
Contextual Link Inventory (CLI)
Conversion
Conversion Analytics
Conversion Rate
Cost-Per-Acquisition (CPA)
Cost-Per-Action (CPA)
Cost-Per-Click (CPC)
Cost-Per-Thousand (CPM)
Crawler
Delisted
Description Tag
Directory
Doorway Page
Dynamic Content
Flash Optimization
Gateway Page
Geographical Targeting
Geographic Segmentation
Google AdSense
Google AdWords
Graphical Search Inventory (GSI)
Gray Hat SEO
Hidden Text
Hit
HTML
Hyperlink
Index
Inbound Links
Impression
Internet Marketing Consultant
Internet Promotion
Keyword
Keyword … Continue reading “SEO & SEM Keywords (Definitions in Search Engine Optimization)”

Google Sitelinks Expanded, But Improved?

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Google dropped a relative whopper on the search engine community today, launching several “improvements” to the way Sitelinks are organized/presented in search results.

Sitelinks were first launched on Google five years ago as a single row of just four links. Sitelinks have been useful to Google users as they are able to navigate more quickly to … Continue reading “Google Sitelinks Expanded, But Improved?”

Free Directories to Submit Your Website

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Free Directories
Here are some to get you started;
http://dmoz.org – PR9
http://www.lii.org/ – PR7
http://2rss.com – PR6
http://Bizweb.com – PR6
http://Greenstalk.com – PR6
http://www.ezilon.com/ – PR6
http://www.buzzle.com/ – PR6
http://www.accoona.com/ – PR6
http://www.surfsafely.com/ – PR6
http://BestCatalog.net – PR5
http://aigam.com – PR5
http://Chiff.com – PR5
http://IllumiRate.com – PR5
http://Re-Quest.net – PR5
http://Clickey.com – PR5
http://turnpike.net/directory.html – PR5
http://Re-quest.net – PR5
http://prolinkdirectory.com – PR5
http://cgbee.com – PR5 … Continue reading “Free Directories to Submit Your Website”

SEO

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1. Organic search engine marketing v. paid search engine marketing (PPC)
2. Blogs v. static web pages
3. Long tail keywords v. short head keywords
4. Unique content and Web 3.0
5. Internet marketing and Web 2.0
1. Organic Search Engine Marketing v. Paid Search Engine Marketing (PPC)
Organic search engine marketing is marketing a website to improve the ranking for … Continue reading “SEO”