Snapchat Is Still More Popular Than Facebook Among College Students

|

Facebook is still struggling hard on finding the best app to compete with Snapchat.
Recent study revealed that most teenagers are more engaged with Snapchat than Facebook. The same study found out that while 70% of college students report posting on Snapchat at least once a day, only 11% report posting on Facebook with the same frequency:
The … Continue reading “Snapchat Is Still More Popular Than Facebook Among College Students”

Bolt: Is It A New App Or Just An Ad For Instagram?

|

Lately, Instagram has this peculiar notification about a seemingly new app called “Bolt”.
Numerous Android users reported seeing a new banner-style ad on on the service, which featured a “one tap photo messaging” app called Bolt. The ad included what appeared to be an install button similar to the app-install ads from your Facebook News Feed.
The button … Continue reading “Bolt: Is It A New App Or Just An Ad For Instagram?”

Telstra Treats: A Localised, Geo-Targeted Mobile Reward App

|

Telstra is launching a localised mobile reward app that offers local customers more discounts and deals based on their own personal preferences.
The app, called Telstra Treats, has been developed by Vivant and was soft launched in Sydney’s CBD this month. Soon, Telstra will bring the app to small businesses in the local area and offer … Continue reading “Telstra Treats: A Localised, Geo-Targeted Mobile Reward App”

Secret App Launched Two New Features, Making It Easier For Users To View Popular Posts

|

Secret, an anonymous message-sharing app, may be all about hiding your identity. However, the app just added two new additional features that makes it easier to view popular secrets and posts shared by your friends.
The first feature is a Facebook login option to both iOS and Android apps and the second one is called Collections, which … Continue reading “Secret App Launched Two New Features, Making It Easier For Users To View Popular Posts”

Facebook Slingshot: Is This The New Challenger for Snapchat?

|

Finally, Facebook introduced its latest app called Slingshot. While the app is focused its services on trading photos and videos, social media virtuoso often billed it as the next “Snapchat killer”.
Slingshot is available on iOS and Android. The app is created by Facebook Creative Labs and it will be expected to join on the photo … Continue reading “Facebook Slingshot: Is This The New Challenger for Snapchat?”

CTRs for Android and iOS Ads Have Increased, Opening More Opportunity to Newcomers

|

Recently, the CTRs (Click-Through Rates) for mobile ads on iOS devices have reached a new level. The increasing is five times than last year. Meanwhile, the CTRs for Android were nearly three times higher.
Latest report from Fiksu revealed that 7.1 million iOS apps were downloaded daily in March, up 41 percent from a year ago. Fiksu … Continue reading “CTRs for Android and iOS Ads Have Increased, Opening More Opportunity to Newcomers”