UNIQLO’s “Recipe” App: A Wonderful Mix of Food, Style and Music

|

After breaking the traditional ecommerce style with their creative online shopping called UN-Q, the clothing giant brand UNIQLO has come up with a new breakthrough marketing strategy. They called it “UNIQLO Recipe”: a fun, life wear matching food app. The app does not only bring you splendid recipes from six executive chefs, but also matches … Continue reading “UNIQLO’s “Recipe” App: A Wonderful Mix of Food, Style and Music”

Eight Famous Brands That Incorporating Snapchat As A Part Of Their Social Media Strategy

|

Mobile apps like Twitter, Vine, Instagram and Snapchat are changing the traditional role of multimedia marketing. They keep challenging brands in increasingly new ways. Human interactions are key to brand loyalty and building a strong consumer base, and these mobile apps provide the best two-way conversations between brands and customers.
Snapchat, which launched in the iTunes … Continue reading “Eight Famous Brands That Incorporating Snapchat As A Part Of Their Social Media Strategy”

Smartphone App Guide: How To Use Snapchat on Android and iPhone

|

After rejecting Facebook’s US$ 1 billion offer, Snapchat starts to attract a lot of digital techies and social media experts around the world. Despite the notorious naughty uses, there are many reasons why you might want to give Snapchat a try. One of Snapchat’s most distinctive feature is the ability to give you a massive … Continue reading “Smartphone App Guide: How To Use Snapchat on Android and iPhone”

Ten Fantastic Google Apps For Social Media Marketing

|

Google Apps offers a bunch of helpful applications to simplify your business. Google Apps is a cloud-based, hosted service that allows you to integrate a variety of Google products such as Gmail, Drive, Calendar, and others on your own domain. Its applications fit a number of business categories including accounting and finance, productivity, project management, … Continue reading “Ten Fantastic Google Apps For Social Media Marketing”

Snapchat Facts and Figures: 400 Million Photo Have Been Sent Per Day With 70% Of Its Users Are Female

|

An auto deletion photo sharing app, Snapchat, now sends 400 million photos and videos per day on behalf of its users. This number doubled the volume of photos which sent from June when around 200 million photos and videos were sent each day.
Earlier in the month, Facebook make an offer of US$3 billion to acquire … Continue reading “Snapchat Facts and Figures: 400 Million Photo Have Been Sent Per Day With 70% Of Its Users Are Female”

Virgin Mobile Australia’s Campaign: Game Of Phones

|

This is another creative digital marketing campaign that was created Virgin Mobile Australia. Recently, the company has just launched ‘Game of Phones’, an app that parodied on the famous TV Show, Game of Thrones. The app itself utilises the main concept of “MINI Getaway Stockholm” campaign in 2010. In this new Alternate Reality Game that’s played … Continue reading “Virgin Mobile Australia’s Campaign: Game Of Phones”

Puma “Run Navi” App: Break Your Regular Running Routine

|

This new promotion from Puma is similar with the one that Nike has. Well, not completely similar actually. Introducing “Run Navi”, an app that helps you navigate your city to create various running route every time you want to get out there and exercise. Unlike Nike’s app, which focused on the speed, distance and other … Continue reading “Puma “Run Navi” App: Break Your Regular Running Routine”

Creative App From Esquire Magazine: Talk to Esquire

| 0 Comments |

Q&A session has never been this interactive before. With this app, we can have a virtual conversation with some of the Esquire’s key contributors/directors in Fashion, Mixology, Grooming .etc to bring more in-depth discussion about certain contents. This is a good example on how digital technology brings the old format to the different new level.
http://www.youtube.com/watch?feature=player_embedded&v=-9UI43seL3Q