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13 Top Notch Social Plugins For WordPress

wordpress-plugins

In today’s post, we will share the best social plugins available for WordPress.

No matter how big or small your business is, if WordPress is your main ground, you are definitely in need of a plugin to verify your site’s presence on various social media in order to increase site engagement. The following list is likely to feature a solution to your social problem.

1. Alpine PhotoTile for Instagram

  • Downloads: 30,000+
  • Rating: 4.4 out of 5 stars

Feature Instagram content on your site with the Alpine PhotoTile plugin. The plugin enables users to retrieve photos from specific Instagram users or tags and display them on their WordPress site. Plus, users can display photos in a sidebar, post or page as well as can leverage the plugin’s Lightbox feature for an interactive slideshow.

2. BuddyPress

  • Downloads: 100,000+
  • Rating: 4.2 out of 5 stars

Make your site more social with the BuddyPress plugin, which is a suite of social network components. Through the plugin, users can create site memberships, feature activity streams, enable private messaging, create groups and more. Essentially, users can turn their WordPress site into a social network.

3. ContestFriend

  • Downloads: 100+
  • Rating: 5 out of 5 stars

While not downloaded nearly as much as other plugins on this list, ContestFriend helps users run social sweepstakes, contests and giveaways. The plugin includes social sharing buttons, built-in URL shortening, a weighted entry system and more. Plus, ContestFriend integrates with MailChimp, AWeber, CampaignMonitor and GetResponse.

4. Facebook Comments

  • Downloads: 90,000+
  • Rating: 4.5 out of 5 stars

Add Facebook Comments to your WordPress site with the Facebook Comments plugin. Additionally, users can insert the comment box as a shortcode into any post, page or template.

5. Kudobuzz Testimonial Widget

  • Downloads: 300+
  • Rating: 5 out of 5 stars

Display social testimonials on your WordPress site with the Kudobuzz Testimonial plugin. The plugin collects positive things people say on social, filters them and displays the content on users’ websites. Plus, users can collect reviews from their site visitors too.

6. Microblog Poster

  • Downloads: 10,000+
  • Rating: 4.3 out of 5 stars

With the Microblog Poster plugin, users can automatically have their new and old blog content published to social networks, including Facebook, Twitter, LinkedIn and Tumblr. This can help users ensure their content reaches social fans and followers.

7. NextGEN Facebook

  • Downloads: 30,000+
  • Rating: 4.4 out of 5 stars

Site owners can improve their socially shared content with the NextGEN Facebook plugin. The plugin offers social sharing buttons and can be leveraged to make sure social sites present shared content in the best way possible. What’s more, the plugin gives users control over all the information social website crawlers need, which can improve the site’s Google search ranking and click-through rates. Plus, the Pro/Power-User version of the plugin supports Twitter Card meta tags.

8. Pinterest Verify

  • Downloads: 9,000+
  • Rating: 4.7 out of 5 stars

The Pinterest Verify plugin enables users to verify their website with Pinterest by inserting a meta tag on their front page with no coding required. By leveraging the plugin, pinners will see the verification checkmark while users are also granted access to Pinterest’s free analytics.

9. Sharing Buttons & Analytics by AddShoppers

  • Downloads: 2,000+
  • Rating: 5 out of 5 stars

The Sharing Buttons & Analytics by AddShoppers enables users to add social sharing buttons to their WordPress sites as well as track sharing activity from networks, including Facebook, Twitter, Pinterest and Google+. Plus, the plugin offers social login and retargeting functionality, the ability to reward visitors for sharing content, an ROI tracking app for WooCommerce or WordPress eShop merchants and more.

10. Social Login

  • Downloads: 30,000
  • Rating: 4 out of 5 stars

The Social Login plugin can be leveraged to enable visitor commenting, login and registration with more than 25 social networks, including Facebook, Twitter, Google, LinkedIn, Instagram and more. The plugin is compatible with BuddyPress and can be used to increase user engagement.

11. Social Media Feather

  • Downloads: 100,000+
  • Rating: 4.6 out of 5 stars

If social media sharing and follow buttons is all you need, give the Social Media Feather plugin a look. The plugin totes itself as lightweight and supports social buttons for sharing and following for a variety of networks, including Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube, Tumblr, Instagram and more.

12. Tumblr Importer

  • Downloads: 20,000+
  • Rating: 4.3 out of 5 stars

Import a Tumblr blog into a WordPress blog with the Tumblr Importer plugin. The plugin handles post formats, can be used to import in the background and does not create duplicate imported posts.

13. Twitter

  • Downloads: 20,000+
  • Rating: 3.2 out of 5 stars

Launched in February, the official Twitter plugin for WordPress can be leveraged to optimise websites for Twitter audiences. Through the plugin, users can embed Twitter content and grow their audience on the social network. The plugin even generates Twitter Cards for a user’s Web pages in order to better highlight shared content.

Facebook Gives Users More Control Over Their News Feed With Its Latest Prioritize Feature

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Facebook is continuously trying to improve the News Feed experience for its users. This time, the social media giant is putting the control in the user’s palm.

With the latest update, users now can select which friends and Pages they would like to see at the top of their News Feed. To do this, users can visit the News Feed Preferences and tap on a friend’s profile picture to see their posts first. In doing so, the user will see any new stories that the selected friend has shared since the user’s last visit to Facebook. The content will also be highlighted with a star in the top right of the post so users know why the content is at the top of their News Feed. Plus, users can scroll down to see the rest of their News Feed normally.

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Facebook also revealed a new way for users to discover Pages as well as a way for users to filter the friends and Pages they follow. For starters, the discovery feature simply recommends Pages to follow based on the type of Pages the user has liked in the past. Conversely, the filtering feature enables users to see a list of top people, Pages ad groups that they’ve seen in their News Feed over the past week. From this screen users can choose to unfollow people or Pages if they don’t want to see their updates anymore. Moreover, users can see who they’ve unfollowed in the past and choose to re-follow them at any time.

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“News Feed is a personalized stream of stories that you build from the people and Pages you’ve connected to on Facebook. The goal of News Feed is to show you the stories that matter most to you. To do this, we use ranking to order stories based on how interesting we believe they are to you: specifically, whom you tend to interact with, and what kinds of content you tend to like and comment on,” Facebook said in its official announcement.

It is important to note that the updates are currently available on iOS devices and will be rolling out on Android and desktops over the coming weeks.

Ten Excellent Tips For Smarter Tumblr Marketing (Infographic)

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90 percent of Tumblr users say they have been inspired to buy something that they found in their Tumblr feed.

In an increasingly crowded social media world, this stats bears weight. However, how can your brand stands out against others? In the following infographic, you’ll learn ten ways to boost your brand’s presence and drive engagement with your products on Tumblr. Here are some key points:

1. It’s not a brand. It’s a lifestyle.

Tumblr’s visual prowess requires a higher standard of quality among brands, but that’s just step one. To evoke emotion and drive action, present your products as part of a lifestyle. Share tutorials and tips, pay homepage to a hot cultural trend or launch a digital gallery that drives aspiration and adventures.

2. Publish exclusive or vintage content.

Tumblr users are active seekers of great content. Treat your Tumblr page as a hub for exclusive content, or use your Tumblr engagement data to bring back some of your fans’ favorite from the past. By creating a bespoke experience – a sneak peek at a new product, behind-the-scenes footage, a Tumblr-specific contest or an old-but-awesome image – you can encourage sharing, grow your Tumblr footprint and drive brand awareness.

3. Write captions that captivate.

Tumblr may be all about images, but make no mistake: Captions are an essential part of why a user engages with an image – pr overlooks it. Smart, relevant copy tells a story and provides context. And how that captions are searchable on Tumblr, they will play a key role in driving the discovery of your content.

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Infographic credit: Curalate.

Three Useful Tips For Successful Instagram Marketing

Instagram has gained a huge popularity among startups as the most effective visual media to raise their brand awareness. However, many beginners are confused on how to maximise Instagram as a part of their marketing strategy. Today, The Website Marketing Group team will share three useful tips for online marketers that want to improve their performance on Instagram, just like some of the top Fortune 500 companies.

1. Instagram Videos are Effective

Although this feature has just released only a few months ago, videos are only slightly less effective when being compared to photos in the terms of interactions they received, which can account for how new they are. On average, a video on Instagram can get up to twenty-four interactions in the form of comments and likes. Moreover, videos on Instagram provide these two advantages:

1. Because of the slow adoption rate from the Fortune 500, other brands can lead the way by providing a different variety with photos and videos.

2. At fifteen seconds long and the capability to upload videos that weren’t taken with the app, marketers have the ability to enhance their videos more. However, you can take it a step further by adding more videos to your account can give you an advantage with your followers.

2. Use Multiple Hashtags

It’s often considered a social media waste to use more than two hashtags in a tweet. However, on Instagram, this rule is not applicable. The data proves otherwise for bigger brands, showing that four to 11 hashtags can increase up to on average 77 interactions per Instagram post. Try to integrate the hashtags seamlessly into your post caption,  as opposed to jumbling them all at the bottom.

3. Indefinite Posting Schedule

Even though most social media sites have an optimal time to post, Instagram users are on the platform interacting at all hours of the day and every day of the week, especially since users are actively on Instagram through their mobile devices. For example: almost all of Fortune 500 companies are posting during business hours. However, the interaction levels don’t point out a clear winner for the optimal time to post. People are rarely away from their phones, so posting at different times of the day ensures advantageous mobile strategies for different audience segments.

Because there is no definite time to post like on other social media outlets, marketers can use this to their advantage to find what is right within their audience.

10 Useful Insights You Can Learn From Your Competitors’ Social Media Strategy (Infographic)

Michael Corleone in the fabulous film The Godfather Part 2 famously said: “Keep your friends close, but your enemies closer.”

And how the quote is true when it comes to social media marketing. Sometimes, all you need to do is stop and observe your rival’s move. Have you ever wondered why your competitors have bigger audiences, more engagement, and what seems like a more successful social media strategy? If so, then a little competitor research may do your strategy planning some good.

In the infographic, you will find 10 brilliant insights from your competitors’ social media strategy. Grab a note and pick the one that suits you best.

learn-from-your-competitor-infographic

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Infographic credit: Salesforce.

LinkedIn Tips: How To Start A LinkedIn Sponsored Update Campaign

LinkedIn is getting bigger and bigger, making it the largest social media for executives and business owners on Earth. However, if you want to broadcast your brand’s voice in the vast communities of this important audience, you will definitely need a sponsored-type strategy and LinkedIn’s Sponsored Updates is your best shot. It is the best way to raise the brand awareness, build relationships with influential LinkedIn members outside your connections and, ultimately, attract quality leads for your business.

By sponsoring an update, you can target the people who will find it useful – even if they are not following your Company Page on LinkedIn. The Sponsored Update campaign is also easy to manage, allowing you the opportunity to optimize this targeting as you go.

Getting started is simple. Here are three easy steps to begin:

1. Log in to your account at www.linkedin.com/ads and select “Sponsor An Update” on your campaign manager homepage.

2. Name your campaign, choose your language, and select which Company Page you would like to sponsor updates for.

3. You will then see a menu of Company Page updates that you can sponsor right from this campaign manager page, or you can visit your Company Page and click the “Sponsor Update” button directly below the update itself. In just a few clicks, your Sponsored Updates will be reaching your target audience on LinkedIn across desktop, smartphone and tablet.

Here is a video tutorial:

Five No Fail Social Media Marketing Tips To Brighten Your Day

social-media-content-marketing

The majority of businesses are utilising social media to engage their existing and potential customer base. However, many of them are still doing it haphazardly.

They are either not measuring their return on investment from the various networks or are not creating engaging social media calendars. Not responding to customers or making other social mistakes will also cost a brand engagement and conversion in both the short and long term.

For those who need to build a solid on social media campaign, take a look at the top five tips below:

1. Vary your content’s genre

Social media posts should include a mix of content and photos, such as industry-specific posts, company news, media hits and community events. Starbucks, for example, includes information about new store openings, company contests, current events, recipes and more.

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This helps customers understand what the brand is doing and where it is going as a business. Do not just spam. Converse with them, answer their questions and ask them exactly what they are looking for. Humanise yourself and socialise with your followers. It is completely fine to interact with online customers the same way as a person would interact in a face-to-face meeting. Just remember to keep it professional.

2. Respond to every comments

People like to be heard and find great delight in the ability to communicate with brands and know their opinion is valued. A response can be as simple as a like to a comment or favorite to a tweet. While this is a social media best practice, 33 percent of consumers who contact brands with a customer service question on social media never get a response, so responding to all comments (good or bad), will set an enterprise apart from the competition.

3. Keep building real-time relationships

Social media focuses on instantaneous communication. Responses should be replied to within 48 hours (preferably 24 hours) and through natural conversational flow. Responding in a quick, timely manner will help alleviate any frustrations and build brand advocates.

DiGiorno Pizza’s Twitter handle is a must-follow as it responds to conversations in real-time across the Twitterverse, when appropriate. The following example is gold:

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4. Move negative comments from public forum

Companies may come across negative or disparaging posts about their brand, or see third parties trying to spark negative conversations. Avoid the temptation to react, as social media marketers are too close to the business. Instead, use a general response to move the conversation away from a public forum. UPS customer support on Twitter provides good examples of doing just that.

5. Don’t forget to have fun

Social media is a marketing platform that offers a chance to connect with customers directly, so take advantage of the opportunity and have fun with posts. Consumers want to engage with fun, light-hearted content. This is especially true on Twitter, where users are looking for funny, witty or interesting conversations they can join.

When in doubt, make your social media account fun. Social media is the only marketing tool that allows you to connect directly to your customer to have a conversation. Social media marketing is a powerful tool, so engage with your fans and provide them with special offers for being a loyal brand advocate.

Tumblr Delights GIFs Users With Its Latest Tumblr TV and Updated GIF Search

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Blogging phenomenon has become quite popular in the last decade. It is believed as one of the “modern media”  that gives its users the ability to express their ideas, opinions or feelings about virtually any imaginable subject matter.

Recently, Tumblr has added two new ways to keep their bloggers coming back. There is one similar keyword that ties these two new options from Tumblr. It is GIF.

The first announcement from Tumblr introduced a new way for users to find GIFs to incorporate in users’ posts. Through the new GIF search feature, users simply click the “+” button followed by the “GIF” button to search through Tumblr’s library of GIFs. Once users select a GIF, the GIFs original poster will be notified right away that another users has reposted their content.

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The second announcement from Tumblr is about the launch of Tumblr TV, a new way to view GIFs. When visiting Tumblr TV, users’ entire screen is used to show GIFs, turning the screen into a TV essentially. Interestingly, users are able to customize their Tumblr TV experience and even make their own channel to attach to their blog.

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With these two updates, it is clear that Tumblr want to get GIF users’ attention, since most Tumblr users are indeed employing GIFs in their posts. So, how can you turn this situation into your advantage? It’s simple. Just remember to use more GIFs if you decide to use Tumblr in the next social media marketing campaign.

Pinterest’s Buyable Pins Feature is Now Available on iOS

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Pinterest revealed Buyable Pins in June as a way for brands to securely sell products on its social network. Now the social network is announcing the feature will be available on iOS as well.

Buyable Pins are displayed in the home feed, on boards and in search results and can be identified by a blue price. In fact, users can even compare color choices of product directly from the Pin. According to Pinterest, 30 million pins will become buyable in the next few weeks on its social network, from brands like Macy’s, Neiman Marcus and Nordstrom.

Brands who want to leverage Buyable Pins for their products, however, must leverage the Shopify or Demandware commerce platforms as well as signup for Pinterest’s waitlist.

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“Buyable Pins still let you control the shopping experience — Pinterest doesn’t take a cut from your sales and you still get to handle shipping and customer service the way you always have. That’s why we’re only working with merchants who care about providing Pinners with the best possible experience,” Pinterest said in its original announcement.

Lead Ads: Facebook’s New Feature to Ease Users to Fill Out Forms

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Form is definitely one of the best tool for marketers to gather customers data. However, it has become a public secret that consumers hate filling them out.

Thus, as one of the solution to fix this problem, Facebook is testing a new feature called “lead ads”, which makes it easier for people to fill out forms on mobile devices. The new feature automatically populate contact information that people have given Facebook, such as email addresses. Facebook notes that it is testing different versions of lead ads that let people sign up for things like newsletters, price estimates, follow-up calls and business information. Moreover, lead ads use a native signup flow within Facebook that enables marketers to avoid pain points typically associated with filling out forms, such as leaving one app to start a form within another app or having to enter all personal information from scratch.

“Like our other ad formats, we’ve built this ad type with privacy in mind. People can edit their contact information, and information isn’t sent to the business until a person clicks the ‘submit’ button. Advertisers may only use this information in accordance with their privacy policies, which we make available in the lead ad before people click submit. Advertisers are also restricted from re-selling lead information to third parties” said Facebook in its official announcement.

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Lead ads are currently being tested by a small group of businesses around the world. That said, Facebook says it will share more information about lead ads as it gathers feedback.