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The Unspoken Rules Of Social Selling (Infographic)

Social media is the perfect tool to sell your products….until you get carried away.

Too much selling is one of the worst mistakes in social media marketing that you’ll want to avoid. You will put yourself in a big risk of losing many potential fans if you insist on doing massive selling on Facebook. No-one likes spam, so don’t do it. Instead, you can start building healthy professional engagement with your audiences. Many cases have shown that a strong sales pitch will make your prospects run away. On the contrary, little engagement will take you nowhere. You will never be able to source qualified leads.

In the following infographic you will find some do’s and don’ts that will help you understand the unspoken role of social media. With this information in hand, hopefully you can apply a better approach to social selling and generate more leads than before.

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Social Media Statistics: Ten Amazing Social Media Facts in 2014 (Infographic)

Social media is literally escalating to new heights, making it harder for marketers to control its power.

Nowadays, there is a social media platform for (virtually) anything you can imagine. Want to keep in touch with old friends? You have Facebook. Want to share a picture of your fancy food (and its recipe) or a beautiful sunset? You can use Pinterest and Instagram. Want to get connected with your boss, co-workers or, let’s say, competitors? Say hello to LinkedIn.

However, many of you may not be aware that social media is not only a great platform for social interactions, but also an ideal place for digital marketing. There is numerous data and statistics regarding social media floating around the Internet. In today’s post, we have crafted a list of ten essential facts you need to remember when using social media to promote your business.

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Social Media Etiquette (Infographic)

If you want to win a game, you have to know the rules and etiquette of the game.

There’s an etiquette for everything: dining etiquette, phone etiquette, business etiquette, etc. The same thing applies on social media. The world of social media is constantly evolving, making the boundaries between public and personal space more undefined. For businesses, however, there are definitely lines that should not be crossed in order to maintain a well-rounded, professional social media presence.

The following infographic offers some rules for marketers that will help them make an effective social presence.

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Social Media Etiquette (Infographic) – Click to Enlarge

 

Facebook Has Started Its Experiment On The New Video Recommendation Feature

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And more!

For business owners who have started using video content as a part of their marketing strategy, congratulations. Facebook has added a new recommendation feature for video content.

Now, this social media giant is testing a new, “related videos” feature that, just like YouTube and other video-based service providers, display related and popular videos after you finish watching one in your mobile News Feed.

Once a video is finished playing in your News Feed, you will have the option to re-watch that video, or select a different, related video from a sample provided by Facebook. However, the feature is only available to a small group of test users on iOS and Android devices.

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Facebook Video Recommendation for Mobile

Facebook confirmed the new feature, but told nothing on when it will be more widely available.

“This is a new feature we are testing on mobile to help people find more videos they might be interested in.”

This summer, video content has become Facebook’s primary focus. Last month, it altered its News Feed algorithm to bring higher-quality videos by analysing the average duration spent by users to watch each video. The goal of this ‘experiment’ is to identify what videos perform well, and more importantly, which users are avid video consumers. Recently, Facebook announced that users who regularly watch videos on the News Feed will see more videos. Again, the aim is to identify which users like videos, while simultaneously providing them more relevant contents.

Facebook focus on video content is quite reasonable. Facebook is in the starting point to implement in-feed video advertisements, and this type of information will help them to identify the portion of its user base most receptive to the video ads. Finding users who like to watch video contents will be an important point in giving advertisers the results they want. On the other hand, it also keeps users who don’t like videos from seeing content they aren’t interested in.

So far, the suggested videos seem to be user-generated. However, it just a matter of time when Facebook will allow publishers to put video ads on your timeline.

The Best Words That Will Get Your Content Shared On Social Media (Infographic)

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Every content marketer in the world knows that words have an enormous power to influence others.

Marketers use catchphrases to achieve one purpose: to persuade the readers in such a way, so they will do what the writers want (clicking, sharing, ordering, buying, etc.)

They serve the same purpose, but do they say the same thing? Can one word change the way you feel about a button?

The answer is yes. A word can change the meaning, the mood, and the motivation of its reader.

If you’re looking for inspiration for the best catchphrase for your next campaign or just want to recreate the new slogan for your business, then you might want to take a look at the following infographic. These words have been proven effective in multiple social media channels. However, we have also added the list of no-no words that you should avoid.

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Another tips to get inspiration is by taking note of the attractive and intriguing words or phrases around you. Try to figure out why a headline stands out more than the other. As you add more words on your list, you can keep it in Evernote or another note-taking app. Be sure to reference them when you’re in a pinch and looking for a powerful addition to your headline, copy, or post.

Thinking about fixing the copy of your website? Are you going to create a new campaign that need professional-looking contents? Contact us today or give us a call on 1300 911 772.

IKEA Has Launched A ‘Mini Website’ Campaign On Instagram

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Nowadays, using Instagram to advertise your products is so common. How about creating a ‘mini website’ on your Instagram account?

That’s what we call a “brilliant campaign”, and IKEA has surpassed its competitors by using Instagram in such a creative way. Rather than using it as a “selfie”-type campaign, they build a fully functional ‘mini website’, complete with numerous links on their Instagram account, ikea_ps_2014.

In functionality, the Instagram account runs just like any ordinary website. It has 12 tabs (which are associated with photos) that display different product categories, just like a virtual catalog. Clicking on a photo will take visitors to the items within the category, where each of them have their own Instagram accounts. The tagging feature on the app has been used extensively to enable easy navigation and gain more involvement from visitors.

“We wanted to create something really cool. And then we noticed similarities between Instagram tags and website links. And then IKEA PS Collection 2014 was introduced,” said Instinct’s (the company that created the campaign) creative director Nikolay Fabrika.

While the campaign has only been launched in Russia so far, IKEA expects that their campaign will spread further, as the result is quite encouraging. Ikea_ps_2014 has gained more than 12,000 followers since the beginning of the promotion on 21 June.

Social Media Guide: Six Points You Need To Know About Social Media Marketing

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In this modern time, every business owner need to comprehend the power of social media

Sadly, many people are seeing social media as a useless activity. The truth is, if we care enough to take a closer look into it, social media offers numerous advantage to either startups and big brands. Here are some of them:

  • Social media allows companies and brands to learn more about their target audiences in such an easier way.
  • Social media elevates the “playing field” for brands of every size and industry.
  • Social media provides affordable communications in comparison to traditional channels.
  • Social media emphasizes great content, thus empowering companies to leverage helpful assets to attract fans, followers and friends.
  • Social media harnesses the importance and relevancy of  real-time, immediate communications.
  • Social media delivers a greater reach with greater multiplication effect, compared to other marketing communications channels.

This is the perfect time for businesses to utilise social media channels to reach customers and prospects. While social media marketing and communications is not a small task to do, there are six important points every company should consider to have at their social media marketing:

  1. Building Brand Awareness
  2. Making Customer Service Personal with Social Media
  3. Adding Events to Social Media Programs
  4. Adding Social Media to Product Introductions
  5. Embracing Social Media to Build Your Sales Pipeline
  6. Activating Your Community to Take Action

The following white paper will guide you through each of the six points above with intricate details. You can also download it and start using it as a cheat sheet on how to achieve realistic goals in social media marketing.

Social media marketing is quite difficult if you do it on your own. Let us help! Contact us today or give us a call on 1300 911 772.

How To Get Maximum Exposure Publishing On LinkedIn

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Are you publishing on LinkedIn? Is your content getting the shares it deserves?

Publishing your articles on LinkedIn helps build your personal reputation and increase exposure for your business or website. In this article, we will share five tactics for publishing content that gets read and shared.

1. Publish Early in the Week

The best day to publish on LinkedIn appears to be Tuesday, with Monday as a close second. Shares decline as the week progresses and by the weekend, shares are at their lowest.

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The chart above shows the total LinkedIn shares of articles published for each day of the week. As you’re planning when to share your articles on LinkedIn, keep in mind when most people are likely to see it.

2. Match Your Content to Popular Channels

LinkedIn matches every post to a specific channel, such as health care, big data or public relations. The more focused your post is, the more likely it is to show up in the most relevant channel.

To find success on LinkedIn, pick a specific niche you’re familiar with and write consistent, compelling content around topics in that niche.

Joe Pulizzi, the CEO of Content Marketing Institute, supports this idea as well:

“What is the topical area that you want to be the leading expert in the world at? This is what you need to cover. Something niche, something practical, something incredibly useful.”

However, not all topics are equally popular on LinkedIn. From 20,000 LinkedIn articles, we found that self-improvement topics like leadership, success, company culture and achieving greatness have more social shares, likes and views than articles about recipes or celebrities. That’s probably no surprise since LinkedIn is a professional social network.

However, other niche topics unrelated to self-improvement also received a lot of engagement on LinkedIn (average shares in parentheses): social media (1,138), productivity (1,125), storytelling (1,019), customer service (545), startups (490) and economy (431).

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As you would suspect, keywords have an impact on the success of an article as well. The chart above shows the most popular keywords included in well-received LinkedIn articles.

The takeaway is pretty clear: Make sure your post improves someone’s life, either as an employee or as a leader in his or her industry.

3. Partner With Influencers

Creating relationships with well-known, respected people in your field has always been important. What better way to do that than connecting with influencers on LinkedIn? Networking, after all, is a big part of LinkedIn.

To break the ice, ask several influencers to contribute a quote for an upcoming post, and then give them credit. When you publish the article, you’ll share it across your networks, of course. And it’s very likely that your influential contributors will as well.

In his article 17 Things You Should Never Say to Your Boss, Dave Kerpen collected 17 quotes from prominent young bosses. The post generated over 940,000 page views and 19,000 LinkedIn shares. Much of the article’s success and engagement was likely due to the prominent influencers sharing the article with their employees and followers.

If you’re looking to find influential LinkedIn publishers to partner with, try doing a domain search for “linkedin.com” in BuzzSumo. You’ll see a list of publishers who have written the most engaging content on LinkedIn.

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Not every publisher is a fit, but networking is never a bad thing. If the person is not a fit now, he or she may be in the future.

4. Encourage Discussion

LinkedIn displays content based on metrics such as views, likes, comments and shares. The more interaction your article gets, the more prominently LinkedIn displays it.

As you choose a topic, don’t be afraid to be controversial. The more controversial your topic or stance is, the more comments it’s likely to generate, especially from those who don’t agree with you.

You can encourage even more engagement by ending your article with an open-ended question that invites readers to weigh in with their own experience, advice, questions or comments.

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Sam Isaac’s article about how you should treat employees who leave a company ends with an invitation for readers to give their feedback. The article attracted over 1,400 comments within a week.

5. Optimise Headlines

Optimising your headline is something you should always do, but it’s even more important when publishing on LinkedIn. Most LinkedIn users are very busy—they scan headlines and only click the most interesting ones.

Which headlines work best? Those that promise a list or answer “why” are most effective on LinkedIn.

List titles like the one below work especially well because they tell readers exactly what to expect from an article and pique the reader’s curiosity.

In the example below the title catches a reader’s eye because Google is a popular company a lot of people want to work for. The reader may wonder what could possibly make someone avoid working for Google. To find out, they have to click through.

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“Why” titles such as “Job Interview: Why Only 3 Questions Matter or Why You Shouldn’t Say You’re Welcome” are successful because they also arouse curiosity. You’ll notice that these titles introduce a little controversy too. Controversy not only encourages people to click through and read more, those readers are usually compelled to comment with their own point of view.

Conclusion

In the end, publishing engaging content on LinkedIn is not much different than creating content for your blog, newsletter, Facebook fans or other social followers. It’s all about listening to your target audience. Ginny Soskey from HubSpot says, “There’s no magic formula besides knowing what your audience wants and what your goals are, and then working to accomplish both.”

The most important thing when publishing content to LinkedIn (or anywhere, really) is to zero in on a topic you’re familiar with and produce consistently useful content.

Five Steps To Take When A Social Media Crisis Arises

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Social media is fast. It provides its user with the power to have nonstop interaction in any situation. It allows companies to share updates and various information in an almost instant way. However, social media is kind of a double-edged blade that can hurt you if you are careless.

Social media disasters often happen when companies use them inappropriately. Thanks to social media’s inner ability to go viral, the companies’ deterioration will spread like wildfire in a matter of seconds. Having their reputation tarnished, companies need to take a professional approach to clear their name on public perception, while at the same time, try to get back their customers trust.

If you are facing this problem, don’t worry. In today’s post we will share five tips on how to use your social media accounts to fight back any problems that may happen anytime.

1. Consider Your Timing

You should not waste your time to join endless conversational fight during moment of crisis. Yet, silence is not a good way either. If you can address (and solve) the roots of the problem right away, you are indirectly telling your audiences that you are a professional. It would be better if you can give a warning before a ‘disaster’ happens.

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When the disaster strikes, a frequent updates is all that you need. A new update every ten minutes in the immediate aftermath is ideal. When the situation becomes normal again, you can loose your frequent updates.

2. Get A Control Over Every Conversations

In the hard times, social media will be the first thing for customers to tell you their problems, even attacking your brand during the process.

Don’t let them out of control. You can start answering their questions and complaints as professional as possible. Also, you can devise a special hashtag for each solution and announce them for the public, so “smart customers” can look for the solution of their answer easily. If you can pull off this stunt successfully, you will get a considerable amount of admiration and respect not just from customers, but from the media and social media analysts too.

3. Stay On The Line

Similar to the third point above, it would be better if brands can limit the number of places that people feel they need to look to find dedicated information regarding a crisis. Make an emergency FAQ. Otherwise, information can become scattered and misinterpreted, making your customers angrier. Choose your most popular channel to write down all of the detailed information  regarding the disaster. Use your other platforms to direct the flow of user traffic towards your primary source.

4. Give Them A Call To Action

Being left hanging with no instruction or advice on what to do next is the worst thing you can imagine in the customers’ point of view. Whether you can solve the crisis at that particular moment or not, people don’t like to be kept waiting with time on their hands. Thus, it’s very important to give explicit calls to action among your frequent updates. These can be as simple as directing customers towards external sources of advice, giving practical tips, or just tell them to stay calm.

5. Control Yourself

There will be cases where false information will mix into public’s perception, giving them fake and bad explanations about the crisis. While it’s tempting to yell to these despicable individuals, it’s advisable that you don’t do that. Doing so could diminish your credibility, reputation and integrity of your brand in your audiences’ perception. Stay calm and straighten any bad gossip about your company with reliable facts.

Social Media For Small Business (Infographic)

In today’s world, social media belongs to everyone, even the medium to small businesses as well.

Social media provides a lot of benefits and opportunities for businesses with its own limitation. From Twitter and Facebook to LinkedIn and Pinterest, small businesses are filled with so much choices, but challenges can also arise from using these online platforms which they may not have anticipated.

Here are some important points:

  • Focus on the “big four”: Twitter, Facebook, Google+ and LinkedIn.
  • Consider the three biggest things about your target marketer: Age, Gender and Interests.
  • Establish your identity and tone of voice depending on company values.
  • Be consistent, push out a mixture of your own content but also related industry links.
  • Build up relationships and listen to your followers.
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