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Business On Messenger: Now You Can Display Your Brands On Facebook Messenger

facebook-messenger

The social media giant, Facebook, announced the opening of its Messenger apps to developers, giving them access to its third-party data.

Facebook made the announcement earlier this week at its developer conference, F8, with the social network releasing a raft of new add-ons that had already been developed for the app. More than 40 add-ons have been developed including GIFs, extra stickers and Messenger now gives users to use external apps to share content directly into the chatting area. This move takes the the service from not only an app but to a platform where developers can enter the apps ecosystem.

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Facebook’s founder Mark Zuckerberg said on the conference that the Messenger app now has 600 million users and this is an exciting next step for the app.

“Messenger Platform is a new platform that developers can use to build apps that help people connect with the more than 600 million people that use Messenger to communicate every day. By opening up Messenger as a platform we’re going to express how people express themselves in rich new ways and make their conversations better. There’s going be a lot of things we can do with Messenger platform over time, but this is a really exciting big new area and opportunity but we want to start small and focused today.”

Zuckerberg also told the conference that Facebook has plans to launch an associated service called Businesses on Messenger. This means that brands and businesses could use Messenger instead of email, meaning that brands could have conversations with people through the Messenger app, about everything from product information to potentially purchasing products through Facebook’s Messenger platform.

This move is quite similar to that of what China’s WeChat already allows, people can currently book movie tickets and taxis for the app, however with no concrete information around if this will be a paid service it is unclear if Facebook will be using Messenger for Business as another revenue stream.

This could also reignite the debate around privacy and Facebook, if the social network is allowing brands to buy their way into its app ecosystem. However, if done right brands could have a more personal and engaging conversation with its consumers. If brands get it right and there’s value in it for consumers, it will outweigh any controversy around the service.

“The cool edgy brands, the innovative brands, will be the first to play in the space because they have less to loose and more to gain. The big global brands and the family brands will sit back and wait to see how the public reacts to the data intergeneration to their personal chat app. In the long run the controversy will be swapped for utility.”

The Complete Social Media Glossary

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Social media has shifted the way consumers and businesses go about their daily routines.

Unfortunately there are few, if any, could have imagined the boom that social networks have seen over the past few years, with social media becoming the number one activity on the Internet. As with any market, however, there are various terms that are unique or have special meanings within it and this post aims to help brands to become familiar with those digital jargon. You might also want to check our digital marketing glossary.

A

Aggregator – a Web-based tool or application that gathers and displays content from a variety of sources to an end-user.
Avatar – the primary image associated with a social network member’s account.

B

Board – a Pinterest feature that allows users to organize the content they have “pinned.”
Bolt – an Instagram offshoot, Bolt is a messaging app that lets users take and send photos to friends.

C

Check-In – an action that connects a person to a physical location. People can “check in” to locations on social networks like Facebook and Foursquare.
Circles – a Google+ feature that allows users to put people together into specified groups. Through this feature, Google+ users have the ability to share updates with specific groups of people in pre-defined “circles.”
Comment – a public response to a status update or other piece of content.
Community – a feature on Google+ that allows members to create niche groups where people with similar interests can interact. Communities can be made public or kept private.
Connection – people who are part of a LinkedIn user’s personal network. Similar to a Facebook “friend” or a Twitter “follower.”
CrowdPost – a proximity-based iOS social media app that connects users based on their location.

D

Dashboard – an administrative interface that typically allows users to monitor social network activity as well as take actions like sharing content.
Direct Message (DM) – a private conversation between two users on Twitter.

E

Engagement – a vague term that describes participation with a brand’s content on social networks. Typically, brands take fan and follower actions such as likes, retweets, shares and comments into consideration when measuring engagement.

F

Facebook – the world’s largest social network, with 1.23 billion monthly active users.
Facebook Audience Network – a mobile ad network that targets users in other apps using Facebooks demographic information.
Fan – a Facebook user who follows a brand or business Page.
Favorite – an action that represents a user’s approval of a piece of content on Twitter.
Filter – an image customization tool which users can leverage to change the tone and look of their photo.
Flickr – a photo sharing community that allows both amateurs and professionals to post images they have taken and receive comments and even negotiate purchases with those who are interested in the photos.
Follower – someone who has chosen to receive your tweets in their Twitter timeline.
Foursquare – a location-based social network that enables users to discover new locations and check-in, share and save places they have visited.
Friend – a Facebook connection between two people. Both parties must agree to become “friends” before a connection is made.

G

Google+ – a social network created by Google where users can share content and connect with other members. Businesses can add photos, contact information and more that will appear in Google’s search engine result pages.
Group – this feature is available on both LinkedIn and Facebook. It enables users to create a niche community where people with similar interests can communicate with each other. Similar to Google+ Communities.

H

Hangout – a feature available on Google+ that allows a group of people to have conversations and share content with each other. Users also have the ability to start video hangouts with up to 10 friends.
Hashtag – an interactive feature that allows social network users to relate a status update to a broader topic.
Handle – the name a Twitter member chooses to represent themselves. To interact with another Twitter member, users must address them with the @ symbol and the person’s handle, such as @WebsiteMagazine.

I

Influencer – a brand’s most valuable audience members. Typically, influencers are active in the social community and have the ability to sway the opinions of their followers.
Instagram – an online photo-sharing social network where users can share filtered photos and videos. Instagram is owned by Facebook.
Instagram Direct – a communication method that allows Instagram users to send photos and videos privately to another user.
Instagram Explore – a new tab that helps users discover new content that is relevant to their interests.

L

Like – an action that social network users can take to show their approval of a status update. In addition, Facebook users can “Like” pages in order to receive the Page’s status updates in their newsfeeds.
LinkedIn – a social network for professionals, users are able to post their job experience and skills, find personal and professional contacts, search for jobs, blog and much more.
LinkedIn Ads – a self-service advertising solution that allows its users to create and place ads on the LinkedIn.com website.
Lists – a curated group of Twitter users.

M

Meme – a generally recognized piece of content that typically pokes fun of a person, place or situation. Typically, memes are shared by many people and quickly go viral.
Message – a private communication method between two or more users on Facebook.
Messenger – an app to which Facebook transferred all of its messaging power. Users are able to chat with their friends in a similar manner to text messaging.

N

Newsfeed – the homepage of a social network that is continuously refreshed with activity updates from a user’s friends or followers.

P

Page – a Facebook profile for a business or a brand. Facebook users can “like” pages but they cannot be friends with pages.
Pinterest – a pinboard-style social network where users can share content and create theme-based collections.
Pin – a piece of content shared by Pinterest users.
Poke – a Facebook action that allows one user to interact with another user through a virtual “poke.”
Profile – the Web page of a social network user that displays any content that the user has shared.
Promoted Content – a way to increase the reach of a profile or a specific piece of content on social networks. Promoted content is paid for and thus an advertisement.

R

Reddit – the so-called “front page of the Internet” has hundreds of subpages (called subreddits) for various topics from Space Jam to Astronomy and Politics where users can submit posts and comments to drive discussion.
Retweet – an action that allows users to share another user’s content on Twitter.
Rich Pin – pins that feature extra content, such as a map, product pricing, recipe details and more. There are multiple types of Rich Pins, including Place Pins, Article Pins, Product Pins, Recipe Pins and Movie Pins.

S

Sentiment – the implied attitude behind user comments. Social media monitoring tools can help brands measure sentiment in order to gauge the overall perception of a company or specific marketing promotions.
Share – an action that allows someone to publish content from another source. The content is “shared” to that user’s personal social network.
Snapchat – a photo messaging mobile app that allows user to take photos or record videos and send them to selected friends. Each piece of content sent has a time limit (1-10 seconds) for viewing. After the content has been viewed it is not able to be seen again unless it is part of a Snapchat Story.
Snapcash – Snapchat users are able to send and receive money from Snapchat friends after entering their debit card information.
Snapchat Ads – Snapchat introduced its first ad in Oct. 2014. Users are able to view ads in the Stories section of the app.
Snapchat Chat – Chat enables users to have a private conversation with friends via text, snaps and previously saved videos and images.
Snapchat Discover – a storytelling feature where users are able to find Stories from a variety of sources including CNN, Comedy Central and Food Network.
Snapchat Story – Snapchat users can put content into a “story” for 24-hour viewing. Typically, stories are made up of a string of content that creates a narrative.
Social Listening – a tool that enables users to monitor and measure what is being said about a brand on social networks.
Social Login – a sign-in form which allows users to leverage their social media credentials on a third-party website instead of having to create separate login credentials.
Status Update – a piece of content shared by a social network member.
StumbleUpon – a social discovery engine that helps users discover new and unique things from across the Web through recommendations.
Subreddit – a community subpage on reddit like r/pics and r/tech that discuss relevant topics to the community.
Swarm – a social meetup app spawned from parent Foursquare that lets users check in wherever they are.
Syndicated Promoted Tweet – a promoted Tweet that can be seen off of Twitter.

T

Timeline – Facebook’s newest profile layout that display’s a user’s collection of shared content.
Trending Topic – the most popular topics currently being discussed on a social network.
Tumblr – a microblogging platform owned by Yahoo. Currently, Tumblr has more than 172 million blogs on its platform.
Tweet – a Twitter status update.
Twitter – a popular social network that allows users to post 140-character status updates.
Twitter Discover – the Discover tab enables users to find new hashtags which may be of interest to them.

U

URL Shortener – a tool that converts a long URL into a shortened version that is easier to share, especially on social networks.

V

Vine – a mobile app owned by Twitter that allows users to share short videos that play in a continuous loop.
Viral – a piece of content that is rapidly and organically shared.

W

WhatsApp – acquired by Facebook, WhatsApp is a mobile messaging app.
Word-of-Mouth Marketing – an unpaid form of promotion by a customer on behalf of a brand.

Y

YouTube – a video-sharing platform owned by Google.
YouTube Kids – specifically designed for kids, YouTube Kids has a variety of videos for kids to learn from and parental control settings to make sure kids watch only age appropriate videos.

Instagram’s New App “Layout” Is Perfect For Creating Photo Collage

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With Layout, Instagram has taken a similar approach to collages as Hyperlapse did for time lapse videos: a simple interface with with rich features that will appeal to casual and power users alike.

If you take a lot of photos, quickly finding the ones you want can be a challenge. Instagram has included three different tabs to quickly sort your images: all, recents and faces. Faces is able to detect people in images and only displays photos that have people in them. When you add one of these to a collage, the app does another neat trick: it automatically centers the image based on the location of the face. Of course, you can always manually adjust the position of the image within the collage, but it’s a handy feature to have this automated.

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Alternatively, you can use the “photo booth” function to take a series of rapid-fire selfies (up to four) to automatically populate your collage. This feature only work’s with your iPhone’s front-facing camera so you can’t use flash or set the time between shots, but it could be useful for spontaneous photos as well.

Once you have selected the photos and the collage style, the app automatically arranges the photos for you. This highlights one of the best parts of this app’s user experience: how simple it is tweak collages. You can rearrange the photos by dragging them around to different positions in the grid, resize the photos or make last-minute replacements with the “replace” tool.

You can also make more artistic adjustments by using the flip and mirror tools. The flip function rotates the photo upside down and the mirror function creates a reflection of the image. These sound like pretty basic image editing features (they are), but when you use them in a collage it opens up some pretty creative possibilities. For example, the collage below is actually two different images used nine times. I mirrored the photos in the far-left column to make it look like one connected landscape image, which gives the photos a look I couldn’t otherwise achieve.

When you’ve finished a collage, you can share it to Instagram or Facebook, and if you share the collage directly to Instagram, you can still add a filter or make other adjustments within that app. Notably, the app emphasizes sharing with other apps outside of Facebook’s ecosystem and you also have the ability to share it with several other apps, including Snapchat, Tumblr, Do Camera and Slack.

To find the apps you can share to, tap “more,” scroll all the way to the right and select “more” to switch on additional sharing extensions. Twitter is, predictably, absent from this list, but you can work around this by saving the collage to your camera roll (which happens automatically when you save a collage) and sharing it directly through the Twitter app.

The free app is available only iOS for now, though Instagram states an Android version is coming in the next few months.

Facebook Is Incorporating Money Transferring Feature To Messenger

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Following Snapchat’s move, Facebook has released a new way for friends to send each other money without having to leave its Messenger app.

To take advantage of this new feature, users must first add either a Visa or MasterCard debit card to their Facebook account. Then, for an added layer of security, users also have the option to create a PIN or, if they are on an iOS device, enable Touch ID.

Once users have their payment information entered into Messenger, the process to send friend money is simple: just tap the “$” icon while in a message thread and enter the amount of money you want to send. Recipients of the payment do not have to do anything to receive their money unless they do not have their debit card information already stored on Messenger in which case they must do so before receiving the payment.

The feature will be released across Android, iOS and desktop.

LinkedIn Job Search Is Available On Google Play

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Just last year LinkedIn launched its official Job Seeker app for iOS, now the company has revealed a similar app for Android.

The world of job seeking can be time consuming. From secretly stalking the open requirements page of your dream company to sending endless applications into the black hole of online job listings, your job search can quickly begin to feel like a job in and of itself.

Enter the brand new LinkedIn Job Search app for Android, a one-stop shop for Android users’ job seeking needs. The app brings all of the features iOS members have come to rely on with their app counterpart, but was built from the ground up specifically for the Android experience. The app features left and right hand navigation menus and an action bar at the top of all main pages so you’re never more than a tap away from discovering your next career move.

The LinkedIn Job Search app for Android provides users with the same features the iOS app offers, including customisable search and recommended jobs. That said, the app was created specifically for Android, as it features left and right-hand navigation menus and an action bar at the top of all main pages.

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According to LinkedIn’s announcement, more than 40%t of the social network’s members are already leveraging its Job Search Apps. The app is currently available in all English-speaking countries in the Google Play store.

“Having your job search at your fingertips can help the entire experience feel more manageable. Whether you’re on Team iOS or Android, let LinkedIn do the heavy lifting for you. We’re here to help you get hired.”

Pinterest Is Going To Pass The $1 Billion Cap

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Pinterest’s Success Story

Remember Pinterest’s massive $200 million during the Series F round last year? They’re coming back for a lot more.

According to a recent filing, Pinterest is looking to raise over half a billion dollars, and it’s already over halfway there. The social media company has already raised $367 million dollars in this latest round and they’re still open to raising another $211 million before they’re done. If Pinterest sell its entire offering, this latest round (which would be Pinterest’s Series G) will come in at $577,916,906.

The company confirmed that its valuation now sits at $11 billion. Meanwhile, a Pinterest representative says that the company will use this latest round to “fuel international expansion” amongst other things. Since launching in 2009, Pinterest has raised $764M dollars; once this round closes (whether or not they raise the full $578M), they’ll have surpassed the billion dollar mark.

Here is the list of Pinterest’s crazy funding timeline so far:

  • Jan, 2010 – 500k Angel round
  • May, 2011 – $10M Series A
  • Oct, 2011 – $27M Series B
  • May, 2012 – $100M Series C
  • Feb, 2013 – $200M Series D
  • Oct, 2013 – $225M Series E
  • May, 2014 – $200M Series F

Instagramming The Next Level: 10 Essential Steps Of Using Instagram For Business (Infographic)

Instagram

For business who employs a lot of visual elements on their campaign, Instagram is the best option to grab more organic traffic.

The platform can offer a wide range of possibilities to promote your business online. Nowadays, Instagram is one of the friendliest social media channels to generate frequent interaction among users.

Just like other social media channel, usually it takes time to accumulate followers and reach a decent level of popularity in Instagram. First of all you should always be in line with other businesses, investigate news and fancy things other Instagram users do in order to be heard and seen. There’s no direct correlation with promoting the Instagram page and going up on Google search page. Usually when it comes to organic traffic many factors are important.

There is no instant way to gain big tractions in social media. Check out the following infographic for ten important steps that every commercial Instagram users should do:

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Two New Conversion Tracking Features From Twitter

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Social media marketers are constantly looking to improve their performance and in order to do so they must have the most accurate and detailed analytics possible.

However, it looks like Twitter has seen this need and decided to do something. Recently, the company has revealed two new conversion tracking features: transaction values and key conversion tags.

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Through the new transaction values feature, marketers are able to view sales (e.g. conversion value) that are driven by their Promoted Tweet campaigns. The analytic information derived from the new feature is aggregated and reported back to marketers in their Twitter Ads analytics dashboard. The second new feature released by Twitter, key conversion tags, enables marketers to optimize their campaigns by allowing them to select a single conversion event to track. This selection also lets marketers view “distilled analytics” within Twitter’s Ads, displaying only the types of conversion they care about most during specific campaigns.

“In the 30 days since beginning beta testing, Live Nation has run Promoted Tweet campaigns using the Website Card to drive ticket sales for popular music acts. @LiveNation’s analytics now reveal that they drove a return on ad investment of 819% during the testing period,” states the official blog post from Twitter announcing the new features.

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The Dos and Don’ts Of Social Media For Small And Medium-Sized Enterprises (Infographic)

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Leveraging social media to grow the businesses has become a common practice these days.

Business owners realise that finding new clients and engage existing customers is very important for the longevity of their businesses. However, executing those tasks on sites like Facebook, Twitter and Google+ is a whole different story. Wouldn’t it be cool to have a little pocket guide to navigating the landscape of social media? Today, we compiled some dos and don’ts for those who take social media marketing into a serious level.

Here are some keypoints:

DOs

1. Complete your profiles

Make sure your profiles are branded, and they explain what service you provide. Include a link to your website or how people can get in touch with you.

2. Engage with your audience

Make sure your posts are interesting for your audience, respond to questions and comments as timely as possible, and keep your messages consistent with your brand’s identity.

DON’Ts

1. Spread yourself too thin

Don’t waste time singing up to every social network if you’re not going to have time to update each one regularly. Think about what’s important and will work for your business.

2. Spam your feeds

Social media should be used to inform and show your expertise, not just to hard sell. Don’t overwhelm your feeds with too much information though; carefully consider the content you’re sharing.

Take a look at the following tips to maximise your time and get the most out of your social media efforts.

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Free Online Marketing Tools For Growth Hacking (Infographic)

Social media marketers around the world are often overwhelmed to regularly deliver relevant and useful content that keep their audiences’ interest all the time. Many hours can be spent searching for the right research, yet with the aid of various state-of-the-art tools available easily, you can improve your working quality at no time. Get to your target audience quicker and leave a better , consistent impression with the tools listed on the infographic below.

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