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Twitter is Incorporating Searcheble Emoji and Stickers to Uploaded Photos

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It’s not a secret anymore that people love emoji, and social media channels know this.

Recently, Facebook introduced ‘Reactions’ in part as a response to the way in which people were already using those little smiley faced images on their platform, while Instagram released a report last year which showed that nearly half of all text on the platform now contains emoji in some form.

Doesn’t want to get behind the race, Twitter is starting to get into the emoji game. The good news is, of all the  social media platforms, Twitter’s format probably makes it best suited to emoji. The 140-character limit requires more creativity in how you communicate, so anything that can make it easier to convey your meaning in fewer words is beneficial – which is exactly what emoji facilitate.

Twitter users’ interest in emoji is reflected in the numbers – the platform recently reported that More than 110 billion emoji have been tweeted since 2014, and, like Facebook’s Reactions, Twitter’s made its own changes to work with this trend, most notably in the switch from a ‘star’ to a ‘heart’ icon for ‘favorite’ last year. And again, part of the motivation behind that was the fact that the heart was already one of the most used emoji on the platform.

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Given this, and given Twitter’s need to get more people interested and involved with the platform, today’s announcement comes as little surprise.

From now on, you’ll be able to add emoji-like stickers to your photos when you post them to Twitter via your mobile device.

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Of course, people have been able to do similar on other platforms for some time. With Snapchat, you can even put stickers on your video posts and have them move and scale as the video plays. However, this improvement should be a good step for Twitter to face the more and more competitive battle ahead.

Some New Social Media Sites Your Business Should Take Advantage Of

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Have you noticed some new apps that can elevate your business to the next level? Here is our top ten list.

Today’s tech world has introduced a number of apps and works in our life indefinite way that helps us to stay connected globally, family and friends. It is a virtual place to express oneself, get connected to professionals and the best part of it is to introduce your business.

Here are ten new social media apps that will give certainty and provide your business to a new avenue to the customers:

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  1. Yo: It is a simple messaging or Push Notification App. It is a social application for Android, iOS and Windows Phone.
  2. Yik Yak: It is a social media smartphone application, available for Android and iOS, that helps to create and view discussion within a 5mile radius.
  3. Periscope: It is a live video to the world as well as streaming app for iOS and Android. This helps to notify your followers so that they can join and give comments.
  4. Shots: It is the best comedy app to get the daily dose of laughter through funny posts from your friends.
  5. Trello: It is a web based project management application and gives you perspective to overall your projects, at home and at work. To know more about Social Media Marketing In Toronto, is the best option to gain knowledge.
  6. Wanelo: The best way to shop on your phone as it has new amazing products of big brands too.
  7. Snapchat: It is a mobile app that allows users to send and receive “self-destructing” photos and videos.
  8. Vimeo: It is an app where you can store, watch, and share video and the easiest way to upload videos to Vimeo from camera and photo app.
  9. Vine: It is a short- form video sharing service. You can record and edit 5-6 second long looping video.
  10. Viber: You can make free messages and calls from any Android device on any network to Viber user anywhere.

Social is The New SEO: Why We Should Care About It

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For a long time, every SEO practitionrs behaved precisely as what Google thinks. However, if Google said that social signals don’t affect search rankings (as explained below), what we are supposed to do now?

We believe that social is the new SEO. However, what has actually changed with social media and SEO? Let’s take a look at a brief history of Google’s conflicted stance on social signals.

Google’s stance on social media

First, in May 2010, Matt Cutts stated that the algorithm does not use social signals as a factor in search results. Then, in December of 2010, he revealed that the algorithm does use social signals as a factor in search results.

Finally, in January of 2014, Cutts stated that the algorithm does not use social signals as a factor in search results.

These confusing back-and-forth statements have caused some confusion in the search community. However, let’s take a look at Cutt’s statement below:

For the last several years, we’ve been operating under the assumption that social signals were an algorithmic rank factor.

The metrics seemed to back it up. The higher our social following, the better our sites seemed to perform in the SERPs. Evidence suggests that the so-called “social signals” were a helpful SEO feature.

And now, suddenly, they aren’t a factor? If that is the case, then thousands of SEOs and social media managers have been barking up the wrong tree. We’ve been throwing millions of dollars and thousands of hours into pumping up our numbers of followers, fans, plusses, retweets, and likes in order to improve our SEO.

Now, apparently, that doesn’t work for SEO. Social signals do not impact SEO.

To quote Cutts’ exact words:

Facebook and Twitter pages are treated like any other pages in our web index so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it, then we can return that in our search results. But as far as doing special specific work to sort of say “you have this many followers on Twitter or this many likes on Facebook”, to the best of my knowledge we don’t currently have any signals like that in our web search ranking algorithms.

What should we do about it?

Well, no matter what happens, you should never neglect the power of social media. The whole point of this article is that social signal is important. Eventually, it’s the new SEO. It’s one of the most important elements that you can spend your time, efforts, and marketing budget.

So, maybe these “signals” we loved so much aren’t working. Now what? Well, social is still a valuable channel for promotion, content, distribution, virality, and sharing. Social is still a crucial aspect for search even if it doesn’t register as one of Google’s many algorithmic ranking factors.

Stay on top of social. More on that later. For now, please remember — don’t neglect social!

Change your perception of “SEO” by including social search engines

SEO is nearly synonymous with Google optimisation. Most of the discussion on the Internet centers around what Google likes, what it does, how it crawls, and why it behaves the way it does.

However, search engine optimisation includes the search that happens on social media search engines. Google isn’t the only search engine out there. Still, while there is Bing, Yahoo, Ask, and AOL but the amount of search that these engines manage is minuscule compared to Google.

Look at a typical example of traffic generation:

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This pie graph demonstrates that Google is the dominant source of search engine traffic. There is a surprising reality lurking behind this graph that we don’t often think about.

Social is a search engine too!

Social referrals don’t register in the graph above because the social searchers have the company’s social page, not the company’s website (with analytics tracking), as their destination. Nonetheless, visitors who find the company on its social platforms are searching, accessing, and interacting with the company in a very real way. Social is the new SEO because social networks themselves function as powerful and widely-used search engines in their own right.

Instagram Has Gained 500 Million Users (With 300 Million Of Daily Active Users)

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Lately, ?Instagram has been on a massive rise.

Instagram hit 300 million accounts back in December 2014 and spark questions as to whether it had already become one of the Big 4 social media platforms (for instance, Twitter had 284 million monthly active users). Then, nine months later, Instagram announced it had hit 400 million monthly actives, reinforcing the platform’s growing popularity.

In between then and now, Instagram has ramped up it’s advertising options and announced a major change to the way its news feed works, changes which many have speculated will alter the user experience slow the app’s momentum.

Here’s an official Instagram statement regarding the newest:

“Today, we’re excited to announce our community has grown to more than 500 million Instagrammers — more than 300 million of whom use Instagram every single day. Our community also continues to become even more global, with more than 80 percent living outside of the United States.

That’s a major jump – and just as the last 100 million new active users came within nine months, it’s only taken Instagram another nine to hit this new benchmark, showing that enthusiasm for the app isn’t slowing down.

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However, what really stands out here is that Instagram now has 300 million daily active users who are sharing more than 95 million photos and videos on the platform every 24 hours. Earlier this month, Snapchat touted that it was now reaching 150 million daily actives, underlining that app’s own huge expansion. Here is the estimated daily active users among big social media accounts:

  1. Facebook – 1.09b
  2. Instagram – 200m
  3. Snapchat – 150m
  4. Twitter – 136m
  5. LinkedIn – 53m
  6. Pinterest – 50m

As you can see, Instagram’s actual DAU puts it well ahead of Snapchat – double their daily active count, to be exact. If you’ve not considered how Instagram could be used as part of your marketing and outreach efforts, it may be time to re-assess – the app is huge and only growing, and it’s still gaining momentum over time.

Using Snapchat For Business (Infographic)

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Unlike other social media channels, Snapchat is unique. Its fleeting nature adds a sense of urgency companies should not hesitate to tap into. Today’s infographic breaks down the Snapchat basics and highlights how you can build your brand’s Snapchat following. Take a look at it!

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Infographic credit: Sure Payroll

Social Media Inflation Index (Infographic)

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So your brand’s social media accounts got more followers. Congratulations! What’s next?

However, how good is your brand performance? As more people join social networks worldwide, is the value of your brand audience decreasing? The infographic below analysed over 26K brands across all industries to surface social media trends in follower growth. Take a look at it and see how your brand stacks up.

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Twitter’s New Look For Android Users

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Twitter is rolling out a completely revamped Android app, adopting the Material Design.

With the new, refreshed look, finally Twitter is ready for 2016. For reference, here’s what the old design looks like:

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And here’s the new one:

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The Google-approved aesthetic makes for a few functional differences:

  • The tab bar has been moved from the bottom to the top, and you can now simply swipe between your Timeline, notifications, direct messages, and moments.
  • There is a floating action button for composing new tweets. The single button can be used for composing different types of tweets – such as GIFs or videos – from a single spot
  • You can swipe from the left to go straight to your profile, settings, contacts and more.

The update has been rolled out globally on June 8th, 2016.

Instagram Has Added An Instant Share Feature For iOS Users

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Apple fans who love Instagram would be delighted with the its latest update.

The last Instagram update brought with it a new logo and a split user base that either loved or hated the new design. Today’s, the app 8.2 update is lacking the controversy. Now it added the ability to post directly to Instagram from Photos or other iOS apps.

Using the ‘share’ menu, iPhone users have long been able to post to Facebook, Twitter, Slack and other applications without needing to open them. Today, Instagram is joining the fun and giving its users the same ability. After downloading the 8.2 update (available now), users can select an image from Photos (or elsewhere) and use the share menu to post directly, even adding a caption in the process.

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However, you will need to open the app if you want to use filters or to tag other users.

10 Best Tips on Social Media Automation

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Social media automation has been exhaustively debated for years. However, it looks like the debate won’t go anywhere.

Some people said automation goes against the very grain of what social media is meant to be: namely, social and personable. For others, it’s the answer to efficiency prayers – enabling them to keep an active social media presence with minimal effort.

And both sides have a point. We’ve all cringed at automated updates, yet none of us complain when we get served up with great resources at regular intervals.

The key is obvious: you need to strike the right balance between automation and the human touch. So, here’s 10 best practice rules for social media automation success.

1. Don’t send automated DMs

We’ll start with everyone’s biggest pet peeve: automated direct messages. Do you like receiving them? Of course you don’t – and nor do your followers.

A stock, “Thanks for the follow! Insight powered by xxx” is as insincere as it is lazy. Similarly, an automated DM pushing people to a product or service is spammy and annoying. Stop.

If someone has taken the time to show support with a follow, the least you can do is thank them personally – without the spam or the insincerity.

2. “Out of Office” automated replies

Almost half of us expect a response from brands within one hour of reaching out. That expectancy is exacerbated if a customer is angry.

After all, their patience is worn thin and their public social media bashing of your brand will be correspondingly scathing. So, keep your ear to the ground.

If you receive a message out of office hours, send an automated response letting the person know that you’re currently away, but will respond as soon as you can. That way, the customer isn’t left ignored and you’ve explained your silence.

3. Never automate all of your replies

It’s important not to get carried away with the automated replies. One explaining that you’re out of office is fine. A token reply to all messages at all times of the day, however… not so fine.

Think about it. If you’d taken time out of your day to send a company a message, how would you feel if they replied with a trite, “Hey! Thanks for getting in touch. Insight powered by xxx” message?

It’s rude. It’s robotic. And it stands out like a sore thumb. Remember, just because you can automate something, it doesn’t necessarily mean that you should.

4. Ensure an even mix of content

Don’t keep automating the exact same content, time after time. Variety is the spice of life, after all.

Repeating the exact same offers at the exact same time every day isn’t engaging, and it gets stale quickly. So, keep your automated posts balanced with evergreen content, articles, tips and tricks, as well as new blogs and offers created over time.

That way, your automated posts will be less obvious. Plus, you’ll avoid sounding like a broken record.

5. Use unusual triggers / CTAs

Automating at set times throughout the day is a given. But you should also think outside the box and set up more irregular triggers.

Let’s say you’re an ice cream company. Why not set up automation triggers that will publish discounts whenever the temperature hits 20°C? Or let’s say you’re a taxi company. Why not set up triggers that will post content whenever a train or bus service is down?

To do that, you’d need a solution that offered more complex, integrated automation services. But the results would be worth it.

6. Leave room for masnual updates

(And don’t overdo the automated ones.) You should always supplement any automated content with live, impromptu posts to ensure you stay relevant.

That doesn’t mean posting a million updates a day – you don’t want to be that infuriating user flooding everyone’s timeline. It just means keeping a balance between automation and live action.

Let’s use Twitter as an example. If you generally tweet 10 times per day across the day, try to make 5 tweets automated and 5 unplanned and reactionary. Again, that will make your automation efforts much less obvious.

7. Apply sentimental analysis

Social automation isn’t all about posts. It’s about analysis, too. And without sentiment analysis, you can’t measure public opinion on your brand.

People are talking about you on social media, as well as sending you messages – so why not start examining the bigger picture? With a social automation solution that comes complete with sentiment analysis, any messages to / about you can be scanned and assessed for positive or negative feeling.

Without any work on your part, you’ll find out the overall view on what people really think of you. Get savvy.

8. Set up “Urgent” triggers

There’ll be times when an out of office auto response isn’t enough. There’ll be times when you receive critical support requests, serious complaints and detrimentally negative reviews.

And it’s those times that you should let social automation software kick in. Set your software up to scan for negative or ‘urgent’ phrases, and from there it can automatically push an SMS or email alert to a relevant employee.

Since you can’t be sat on social media 24/7/365, use your automation software as a watchdog. You’ll always stay responsive, reactive, and on the alert.

9. Pay attention to competitors’ channels

And keep an eye on key industry words and phrases, too. If you’re not thinking outside the box with social automation, you’re not using it to full effect.

So, look further afield than your own channels. Set your software up to monitor competitor accounts, too. And while you’re at it, have it look out for relevant search terms – from simple company mentions to individual product names to specific search strings.

Focusing only on your own accounts leaves you blinkered. Let social automation software give you a sweeping view of the market, not just lend a hand with your posts.

10. CRM integration

Last but by no means least, make sure you’re tying all this social automation wizardry in with your CRM. It’s all good and well using automation to help out with angry customers, calculate sentiment and monitor urgent support requests.

But if that kind of information isn’t feeding into your CRM, you’re losing hosts of crucial data. So, choose a solution that can integrate. Automation is all about having tasks performed automatically, remember.

To keep track of all those valuable social interactions, have your software auto-create records against customer profiles in your CRM. It’ll save you a mammoth job, and it’ll keep your data in sync, too.

So, there you have it. Social automation incorporates more than you might have thought, doesn’t it?

But before you happily skip off into social automation success, remember that these 10 golden rules ultimately mean nothing if you forget that a live person is always best. When it comes to the dynamic world of social media, a “set it and forget it” policy will fast see you falling behind.

Facebook Marketing in 2016 (infographic)

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Facebook, as the biggest social media platform on Earth, is constantly evolving and expanding. Ignoring it would not be just a mistake, but a cardinal sin.

In recent years, Facebook’s been improving the experience it provides to its users so they can access a wider variety of content without ever leaving the site. In the past, Facebook has put a significant amount of time and resource into developing its cross-platform mobile app to benefit Facebook members who access the network through smartphones and tablets. Video content is also being accessed on the go, with 75% of Facebook videos occurring on mobile devices, another key area of focus as the platform moves ahead.

Facebook is also looking to provide businesses with new opportunities to communicate directly with their customers via Messenger, enabling them to have personal, real-time conversations. Additional advancements to Messenger include M, a virtual assistant through which users can book tickets, buy products and get recommendations without ever leaving the service.

Do you have any idea how powerful the advantages Facebook can offer? The following infographic examines at some of Facebook’s more recent stats and innovations which will see increasing focus in the months ahead.

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Infographic credit: Speech Digital