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How To Promote Yourself On Reddit (Infographic)

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A lot of marketers have a love-hate relationship with Reddit. However, completely avoiding Reddit is a big mistake.

As they call it, Reddit is really “The Front Page of the Internet”. While the slogan seems interesting, Reddit is essentially a Reddit is basically a social news aggregation, web content rating and discussion forum. It is rated as the 11th most visited website in the world. This reason only is enough tells us how popular it has become in the market.

One might want to ask “doesn’t it sound the best place to promote your work?” Well, of course it does. However, don’t forget that Reddit users (or “Redditors”) POSITIVELY despise self-promotion. That said, you have to constrain yourself for being overly promoting your stuffs on Reddit.

So, here in this infographic, we will take you through all the features that you will come across at Reddit and how can you become a great marketer using them.

Infographic credit: reddit-field-marketing-guide-infographic

The State of Retailer’s Social Media Engagement (Infographic)

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Are retail brands ready for the social media holiday rush? Will they keep pace with their customers’ expectations and respond on social quickly?

With the coming of holiday season, the stakes are higher than ever for retailers, especially when National Retail Federation estimated that holiday sales will increase to $656 billion in 2016. In today’s post, we’ll present an infographic that examines how well Fortune 100 retail brands are engaging with consumers across social platforms.

The infographic reveals that the retail industry did well in interacting with their consumers, providing insights into the products they sold, posting content about getting the most from those products and often linking to promotions that can drive sales. As retail brands seek to garner attention from consumers during the holiday rush, it is crucial for them to engage, listen and respond to customers on social media. In fact, Twitter found that customers are willing to spend up to 20% more with a brand if that brand responds to their social media activities.

Take a look at the complete data at the infographic below.

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Infographic credit: Lithium

Eight Useful Social Media Hacks For Small Businesses (Infographic)

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Doing a good job on social media marketing requires a lot of time, patience, knowledge and commitment.

If you’re able to master these four characteristics, there’s no reason you can’t separate yourself from the rookie social media marketers. To make sure you’re using your social media time wisely, here are eight social media hacks you should know about:

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Infographic credit: NFIB

Social media can be a big time waster if you don’t invest your time to learn what works best for your business. Hopefully, eight little hacks above can save you time and help propel your business to the next level.

Snap Inc Opens The First Spectacles Store

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With the first store opening, you might want to see a lot more Snapchat’s Spectacles on people’s faces very soon.

Snapchat’s latest invention, Spectacles (which enables users to record and upload video content direct from their sunglasses) has been generating a heap of buzz, due in no small part to Snapchat’s (or Snap Inc’s) hype-fueling marketing strategy of dropping their Snapbot vending machines in random locations, with no notification given on where the bots will be next.

To help track them down, Snapchat has added an interactive map to the Spectacles website, but even that’s been of little use, as the bright yellow vending machines have been selling out so fast that it’s almost pointless to travel to them unless you can get there with the first group.

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And while this serves a purpose in driving anticipation and demand for their latest offering, it also makes sense for Snapchat to capitalise on the existing interest now. That’s why they’ve opened their first Spectacles store in NYC.

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The store is on the southeast corner of Central Park, opposite the Apple store, and it’s hard to miss with its distinctive “yellow eye” frontage.

Inside, there’s a single Snapbot vending machine – but the key difference here is that the machine is being re-filled regularly, and will remain in place from now until New Year’s Eve, which should give plenty of people an opportunity to ‘snap’ them up (rather than having to buy them off eBay for thousands).

As noted, Spectacles have triggered a huge amount of hype, with tech enthusiasts and fans eager to get their hands on a pair. And given they’re selling for a comparatively cheap $130 a pop, you can image that a lot of Spectacles are going to be lighting up across NYC over the holiday season.

Pinterest: The Trending Gift for Holidays (Infographic)

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There are now more than 150 million people logging onto Pinterest each month, conducting over 66 million searches per day across the more than 75 billion Pins.

That’s a lot of data to sort through – and given that the majority of Pins relate to specific brands and products, Pinterest is in a perfect position to oversee the latest product trends and what’s gaining momentum and consumer interest.

This is particularly relevant over the holidays, when everyone’s looking to purchase that exact right gift for their friends and loved ones, many of whom they don’t have regular contact with. And even if they are communicating regularly, that still doesn’t necessarily make it any easier to get that exact right thing they’re after.

Utilising this vast data set, Pinterest has created this new infographic which looks at what products are gaining the most momentum on the network in five different categories: Technology, Homewares, Travel, Kids and General Trends. You might find valuable gems inside to use for your following Pinterest marketing. Check it out.

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Infographic credit: Pinterest

Snapchat Is Going To Launch Spectacles Vending Machine

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The latest Snapchat’s campaign is phenomenal.

Snap Inc. made waves a few weeks ago when it announced Spectacles, a pair of $130 sunglasses with a camera on it that connect to your smartphone to take and send snaps. Now the company has revealed how you’ll actually be able to buy a pair: from bright yellow vending machines, called “Snapbots”, that will travel around the US selling the device. Each Snapbot will be in place for about a day, starting with one located right by Snap Inc.’s headquarters near Venice Beach in California.

Five Tips To Start Your Social Media Marketing On The Right Path

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Social media is an instant way to gain fame and success. However, when poorly executed, social media can become a one-way ticket to your business’ demise.

For the small business owners who just getting started, the vast landscape of social media can be discouraging. Here are five tips to avoid common pitfalls and start your social media marketing strategy on the right path.

1. Branded Social Profile is Important

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If you feel uncertain about taking the plunge into social media marketing, then you should still go ahead and claim a profile with your name on all the major social networks. It will allow you to keep your page private until you’re ready. Plus, you don’t want to run the risk of your business name being taken, as this will make it harder for search engines to find you. Latest research shows that 43% of website owners pick a domain name for their business at or before the time they launch it. Business owners should be doing the same thing on social media.

2. Never Rely on The Organic Reach Alone

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It’s no secret that organic reach (the number of people who see content you haven’t paid to promote on social media) has been declining lately. While several things that contribute to your organic reach are under your control, many factors are simply determined by each social media channel’s algorithm.

If the purpose of your social media marketing is simply to engage with your community of followers and establish a brand presence, you can still achieve that goal with organic reach. However, if your goals include e-commerce and driving traffic to your online store, the premium feature offered by each social media channels are definitely worth considering. For example, since they can be hyper-targeted, Facebook Ads are a relatively inexpensive way to get your content in front of a far greater number of just the right people.

3. Create, Then Curate!

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Content curating has literally become a full time job for some social media marketers. Finding and sharing great content helps you to grow your reach and connect with other marketers in your space. However, content curation at the expense of content creation is a pitfall you should avoid. When you are busy running a business, it’s important to find time to write original articles, create intriguing videos, and design unique posts. If all you ever do is share, the search engine optimization, site traffic, and brand building never comes on your own website.

4. Never Do A One-Way Conversation

Your website is the perfect place for listing your products and boasting about your accomplishments. On the other hand, while social media can help to raise awareness for your brand and your products, it’s not the same way as a website or an advertising piece. The fastest way to lose your social following is talk too much about yourself. People know they can visit your website if they want to buy something. They followed you on social media for a different reason: to connect on a deeper lever. Find a unique ways to work in announcements, showcase your products in context, and create conversations. You will see your audience engagement level increase in no time.

One creative way to get your audiences engaged is by creating an intriguing campaign that attract users’ attention:

5. Maximise The Visual Aspect of Your Business

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These days, social media is all about visual. Twitter’s new profiles allow viewers to sort by photo and video posts, Instagram and Pinterest are raging successes, and Facebook’s new layout features increased image post sizes and shows cover photos above every tab. If there is one particular area of your social media marketing strategy where you should not take shortcuts, it’s the image quality. Take advantage of all this new visual features by creating attractive, engaging posts and cover images for all your profiles.

4 Field Tested Tips To Increase Your Instagram Engagement

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Businesses are starting to utilise Instagram to connect with customers.

In just five years, Instagram has gained an active monthly user base of over 500 million, with over 95 million photos and videos uploaded daily. Latest research revealed Instagram’s 2.3% follower interaction rate towers above Facebook. It’s clear that Instagram users are investing more of their time and effort in following accounts than those on other social platforms, so it really is worth their while for businesses to target them. Here are some useful tips to help you boost your Instagram engagement:

1. Always Add Clear CTA

Instagram engagement can be largely influenced by having a call to action so that your followers immediately know what it is that you want them to do.

You have a limited choice of CTA placement with Instagram – either you can insert it in the image caption or you can create an image that has the CTA text built into it.

Posting product pictures and instructing your followers to like the ones they fancy with a double tap is a good way of improving engagement. You can also ask your followers to tag people they think would like the products to help spread the word.

2. Always Use Hashtags

Hashtags are of significant importance in the world of Instagram. Not only can you use hashtags to find users who are posting content that you’re interested in, but users will likewise conduct searches with hashtags to find your content.

This makes it essential that you use hashtags that are specific and descriptive of your products and services, otherwise your content might never be discovered.

You should, however, steer clear of the more popular tags as your posts will invariably get snowed under lots of other search results. The trick is to use hashtags that are relevant to both you and your audience, while at the same time remain somewhat unique.

3. Always Write Compelling Captions

Because Instagram is mainly focused on visual content, many users fail to appreciate that you can also leverage text by using it in conjunction with the images.

You can increase the impact of your posts with punchy storytelling – Instagram’s caption length limit is 2200 characters, so you’ve got plenty of room to work with. That said, it’s not necessary to use the full character limit all the time – sometimes being brief and concise can be more effective.

You should try and experiment to find out what really works best with your Instagram followers.

4. Always Be Active

Instagram, or for that matter any other social media platform, works exactly like a roomful of people – you can either wait for someone to initiate a conversation with you or you can be the person who’ll take the first step.

The basic rule of follower engagement is not to wait for people to show interest in you but instead actively chase people whom you think have the sort of shared interests that you can benefit by.

Use relevant hashtags to search for users who’ve been posting content that you’re interested in and like them. Invariably, when those users receive a notification of your likes, they’ll probably check you out, and if they like what they see, they’ll follow you back. Usually, the followers of the person whose post you liked and commented upon will also see your profile and begin to follow you.

Conclusion

There’s a lot happening on Instagram and a lot of opportunity to market your business on the visual-focused platform. Adopting these simple tactics can help elevate your profile and get you more followers.

Six Useful Steps To Be Successful In Social Media

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Social media is more than just a fun way to engage and communicate with friends. When strategically implemented, it can be an extremely powerful business marketing tool.

However, a common mistake that most businesses make is failing to develop a solid social media marketing plan. Having the perfect plan for social media marketing is essential. Every savvy business owner does not buy traditional advertising without developing a plan, and the same principle applies with social media.

A social media marketing plan includes numerous similar elements of a traditional marketing plan. Market research and consumer purchasing is a must. Identifying brand strengths and weaknesses is also important. If you are clueless about how to start your social media marketing strategy, here is six handy steps to be successful in social media:

1. Assign a social media manager

With the number of tasks involved on running a successful business, social media can be accidentally left out. Before your business starts on a social media campaign, it is good to assign a person or multiple people who will be in charge of monitoring and posting content. It is important for the social media manager(s) to not only ensure content is posted on a regular basis, but also monitor and respond to all comments and feedback. The assigned staff should be willing to monitor the company’s social pages 24/7, which can be easily accomplished through e-mail alerts and mobile apps.

2. Create branded pages

Once you have assigned your social media manager(s), it’s time to create branded pages. First, you need to determine which social media sites that you want to use. Small businesses should consider Facebook, Twitter and Google+ at the very least. In some cases, other sites including LinkedIn, Pinterest and Houzz may also be good choices.

Most social media channel today has cover picture feature. It has big flexibility that you should not waste. The feature allows you to incorporate some specific elements for maximum impact. Here are some ideas for you:

  • Use high resolution photograph. Ugly photograph looks unprofessional.
  • You can integrate your profile picture into your cover photo, thus creating a bigger image.
  • Incorporate a call to action to the cover picture.
  • Point out where people can call or contact you.

After you create your branded social media pages, be sure to include links on your website and invite all of your customers and friends to like/follow your pages.

3. Create a planning calendar

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Now that your social sites are “live”, it is time to create a planning calendar. Ideally, this should be done on a monthly basis. Your planning calendar should outline the following things:

  • Number of posts per week.
  • Time the post will be made. Ideally, you should vary your posting times.
  • Identify the content for each post.

A planning calendar should contains the basic foundation of your goals. The calendar ensures you to maintain your social sites and post on a regular basis. Of course, you can also post other news, tips and ideas as they arise. Be flexible. The biggest pitfall businesses run into are they generally have a lot of excitement when they first establish their social media presence, but the momentum quickly fades. Having a monthly planning calendar will help keep your social media efforts moving forward.

4. Generate engaging content

Content is King

Engaging content is a must

Content is a king, thus engaging content is a must. Once you generate content, you can plug it into the dates/times you have reserved on your social media calendar to compose posts. As you consider content, think outside of your company and put yourself in your customer’s shoes. You should think about what type of information that is not only engaging, but something that followers would like to share. Creating shareable content is one of the quickest ways to pick up new followers.

Here are some content ideas:

  • Weekly tips and advice.
  • Post something humorous, but not offensive.
  • Highlight and recognize your customers.
  • Incorporate “social media only” offers.
  • Be interactive. Ask questions people will want to answer.
  • Add photos and videos.
  • Coupons and contests.
  • Product overviews.
  • “How To” videos.
  • Sales and special events.

Remember, maintain the attention of your followers to keep them engaged.

5. Monitor responses and track your results

Monitor all comments and respond in a timely manner is quite impossible, especially if you receive tons of them. Good or bad, all feedback needs to be addressed. If someone praises your product and/or service, thank them. On the other hand, if they have a complaint or concern, reach out to them. It is important to investigate the validity of the negative comment and address it immediately. Customer feedback can help you better understand reaction to your products and services.

Also be sure to incorporate a good tracking system. This can really provide important insight into your customers and their behavior. Companies such as Global Response provide excellent outsourced social media analytics programs that can be easily incorporated and integrated into your social strategy.

6. Use results to better understand consumer behavior and reaction to your products/services

What a better way to know customer demand than to ask them yourselves? Don’t be afraid to engage your followers and get their opinions. Doing so can help identify both areas of strength and weakness.

Social media may intimidates many small businesses. However, if you approach it like any other form of marketing and develop a plan, it can become a very useful and effective tool which complements your traditional marketing strategies. Good luck!

Five Ultimate LinkedIn Tips For B2B Companies

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As B2B businesses and brands increase over the years, most marketers all around the world become aware that LinkedIn can seriously boost their company profile.

LinkedIn is by far the most focused business-oriented social media platform. In fact, more than three million companies own LinkedIn pages. If you’re on LinkedIn, there’s a good chance your clients are too. Try to follow these five tips for a more successful LinkedIn campaign.

1. Start A LinkedIn Group

Right now, LinkedIn members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups. Instead of joining an existing group, why not start your own? It’s a great way of getting people talking while establishing your business or brand as the dominant force. You must not make it self-promotional. Try to get the conversation started by flagging up an interesting development within your industry or suggest a new idea.

2. Be The Leader

LinkedIn has recently opened up its publishing platform, so that users can publish long-form posts about important professional topics. So if you’re a connoisseur in your field, then this is the most appropriate space to let people know. Consider it as an opportunity to position yourself as a ‘thought leader’, showing your clients that you’re at the forefront of your industry. These posts become part of your professional story when people visit your profile.

3. Fresh Content Is A Must

Once you start posting on LinkedIn, keep going. Don’t let your account sit idle for weeks on end with no sign of activity. Think what kind of a message for your clients and potential customers. Right now, someone else could be reading your company profile on LinkedIn. Will they be getting the best possible impression of what you offer? Used wisely, LinkedIn gives you the opportunity to control what clients discover about your company and, more importantly, your brand.

4. Branding

It might be a business network, but your LinkedIn account doesn’t have to be uninteresting. The look and feel of your page is really important. Put your brand on display, starting with your banner image. Think about how best to utilise the 646 x 220 pixel available space for your need. It could be a chance to feature your product, or even the people who make your product. Exercise a little creativity to impress existing and potential clients.

5. Utilise The Analytics Feature

Your LinkedIn account might be full of information, but have you ever thought about your readers? It’s quite easy to view the data about your company’s performance with LinkedIn’s analytics page. You can see how engaging your individual posts are, understand more about your follower demographics and sources, and discover more about your page traffic and activity. Taking ten minutes to review this information could give a seriously useful insight into your company, and help you adjust your strategy to become more competitive.

Conclusion

LinkedIn is the world’s largest professional network on the Internet with more than 300 million members in over 200 countries and territories. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. When we talk about marketing your business/brand to other businesses, using LinkedIn is the best decision. It’s a serious platform where connections can be made and fostered. Can you afford not to be LinkedIn?