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Instagram Announces Its 500k Advertisers

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Instagram announced that there are more than 500,000 businesses using the platform for advertising.

That’s a pretty amazing achievement considering they only launched their ad API just over a year ago. What’s more, Instagram says that in the last six months alone, the number of advertisers on the platform has more than doubled.

That, of course, would’ve been influenced by the introduction of their business profiles and analytics tools which make it easier for brands to understand how and when to reach their audiences with ad content. And the other factor in this would be the introduction of their feed algorithm, which would have prompted more businesses to consider Instagram ads to reach their established audiences.

Accompanying their announcement, Instagram has released a range of stats on how businesses have been using their platform to reach a bigger audience, including:

  • 50% of Instagram users follow a business, with more than 60% of them indicating that they’ve learned about new products or services via the platform.
  • 75% of Instagrammers have taken action after being inspired by a post – “like visiting a website, searching, shopping or telling a friend”.
  • The top five countries using Instagram ads are the US, Brazil, the UK, Australia and Canada.
  • Since opening their ads platform to all businesses last September, more than 1 billion actions have been taken on Instagram ads.
  • More than 1.5 million businesses have already converted to a business profile on the platform.

And while Instagram didn’t include any revenue figures along with those notes, it’s safe to say that advertising on Instagram has been a success thus far, and looks to be a big winner for the app, and parent company Facebook, in future.

It’s certainly been a big year for Instagram. The platform hit 500 million users in June, then followed that up with the introduction of their Snapchat-cloning “Stories” addition two months later. And while the platform did take some criticism for blatantly copying a key Snapchat feature, the option has already proven popular, with more than 100 million users using Stories every day.

Right now, however, Instagram is no doubt monitoring their growth and engagement stats, in response to their latest additions, and working out how to double-down and improve the user experience, while also adding to their ad offerings and boosting their revenue-generation potential. And with 500k advertisers already on board, you can bet Instagram will be providing a significant contribution to Facebook’s bottom line when the next reporting period comes around.

Top Ten Perks Companies Offer To Its Employees (Infographic)

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More and more companies are discovering that holding on to their best employees takes more than just paying them a living wage and providing them with basic health care.

The bare minimum just isn’t good enough anymore. People who care about more than just the “basics” often need something extra to convince them not to explore greener pastures—which is why many companies use enticing bonus “perks” to attract those people and convince them to stay.

Some of the larger companies like Google and Dropbox offer truly exceptional incentives which go beyond free coffee —things like free food and fully stocked game rooms. However, employee perks don’t have to be quite so extravagant to attract top talent. Sometimes it only takes a little bit of effort to show that you care about your team’s happiness and well-being. This could mean allowing employees to work remotely and set their own schedules, or it could mean taking a personal interest in their physical fitness and mental health.

Whether you’re looking for some “talent bait” to reel in discerning employees or playing the career field, it never hurts to take a peek at how other businesses deal with this dilemma. This infographic illustrates some of the truly creative job perks that major companies are using to attract and retain employees.

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Infographic credit: Company Folders

Stories on Snapchat and Instagram: Which One is Better? (Infographic)

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Two major social media channels has released the new feature under the same name: Stories. The question is, which one is better?

Instagram’s ‘Stories’ has ignited controversy in social media circles, mostly focused on how they could so blatantly copy Snapchat’s feature. However, it’s not a secret anymore that imitation is common  in social media – Facebook, in particular, has been copying elements from other platforms for years, from the ‘Like’ (from FriendFeed) to the ‘Trending’ (from Twitter). While it does seem overly brazen in this case, it happens pretty regularly when you look at it.

Still, there are some important differences between Instagram Stories and Snapchat, and those differentiating factors will play a part in how their ongoing battle for attention plays out. To give you a better idea of those variations, take a look at the following infographic, which compares the two oppositions side-by-side.

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Infographic credit: One Productions

The True Power of Pinterest for Marketing (Infographic)

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Pinterest is now in a mission to become the most valuable platform for eCommerce.

In order to do this, the online pinboard social media company has been introducing a steady flow of new features, including native video, image-defined search and a raft of new ad options and improvements. However, despite stats showing that Pinterest users come to the platform with the highest purchase intent of any social media users, the platform’s still not given as much precedence in the eyes of marketers as the bigger platforms.

So, should your business be spending more time on Pinterest? As always, it comes down to your individual audience and offerings, but the data does show that it’s worth considering, particularly for B2C brands. To help provide some additional perspective on this, we have put together this new infographic on Pinterest marketing, including a range of audience stats and demographics, along with some platform specific details on best times to post and when to capitalize on seasonal events. Take a look at the infographic below for the full details.

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Infographic credit: Webpage FX

Blizzard’s Live Streaming Game Experience on Facebook

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Soon, Overwatch players all over the world will be able to stream their game via Facebook.

Here it comes: the commercialisation of Facebook Live. Thanks to the latest deal with the renowned game developer Blizzard Entertainment, Facebook users can stream their Blizzard gameplay over Facebook Live. Currently, it’s limited to PC-gamers in the Americas, Southeast Asia, Australia and New Zealand for now, and will soon hit all other console and gaming platforms.

Wanna show off your skills to your friends? Take a look at the promotional video below.

8 Ways To Deal With Negative Comments on Social Media

Identifying Good and Bad Clients

Every social media marketers would love their social media pages to be filled with positive comments. Unfortunately, in reality, you’re going to get negative comments from time to time.

Many businesses panic, respond badly, or avoid social media entirely in the hope to avoid situations like these. The truth is, social media can open businesses up to a world of criticism, but customers are going to talk about your business online, whether you have a social media presence or not.

If you manage social media for your business, follow these 8 simple steps to take control of the situation effectively and, ideally, turn your unhappy customer into a loyal brand advocate.

1. Listen

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You can’t respond to negative comments if you don’t know about the, and while most complaints will come via your Twitter handle or on your Facebook Page, many people don’t use these avenues and comment outside of your official properties. It’s therefore important to listen to what’s being said beyond your Page.

Start off by using tools such as Google Alerts, but for more advanced listening, try free software such as HootSuite, or use paid software like Brandwatch.

2. Always reply

It can be tempting to ignore a negative comment, but this isn’t the solution – it’ll make your brand look bad and other customers will see that you’re not taking people’s feedback seriously.

3. Read it twice

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Before racing to respond, make sure you read the message twice. You don’t want to have misinterpreted it. Do the same for your response which should be polite, considerate and professional.

4. Reply efficiently

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Although it’s important to take your time in crafting a suitable response, time is also of the essence. The longer you leave it, the more the complaint can snowball, with other customers joining in. It’s therefore important to “nip it in the bud” as quickly as possible. If you don’t have an answer straight away, ensure you acknowledge the comment by saying you’re looking into it and then get back to them again as soon as you have a solution.

5. Take it offline

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If the response is extremely personal or complex, don’t be afraid to take it offline. Ask for the customer to email or private message you with their contact information.

6. Own up to your mistakes

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If you’re the one at fault, make sure you actually own up to it. Don’t make excuses. Yes, your supplier may have let you down, or your delivery driver may have been lost, but a customer doesn’t want to hear that. A simple sorry is sometimes all the customer is looking for.

However, make sure you see the situation from their perspective and focus on what happened, how it affected them and how you will rectify the situation. Just look at this example from Dave Carroll who had his guitar broken on a United Airlines flight. They refused to take responsibility and so Carroll created a video to name and shame them. The video now has nearly 16 million views and needless to say, after seeing this, United Airlines sat up and took notice.

7. Ignore the trolls

The Bad Clients

Of course, sometimes you may come across people who just want to cause trouble for your business. If you’ve provided an honest, genuine and helpful reply, but are still getting negative responses, it may be time to ignore them. Although this isn’t the ideal solution, there’s no point in fueling the fire and if you’ve done your best to satisfy them, other customers will also look past this negativity.

8. Make changes

Better Advertising

Instead of just fighting fires, make some positive changes. Although you may see a negative comment as a failure, see it has helpful feedback, which you can use to improve your business. Make a note of any negative comments that you receive and ensure you feed them back into the business. This way they can be actioned so you shouldn’t see these specific complaints in the future.

Getting More Likes On Facebook In The Right Way (Infographic)

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Facebook is one of the biggest (and most popular) social media platform in the world. It is known as the most favourable place among marketers to conduct social media campaign.

Still, growing genuine fans on Facebook is kind of tricky. While there are numerous premium Facebook features you can employ, it is necessary to understand the ins and outs of this platform. Do you want to get a bigger traction on Facebook? In the following infographic,  you will look into what creates the most engagement on Facebook.

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Click to Enlarge

 

Snapchat Is Rumored To Have Prepared Its Own AR Glasses

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The “millenials-loved” photo-messaging app is said to develop a special AR glasses to complement its service.

The company has reportedly been staffing up a team to work on them and CEO Evan Spiegel has even been caught wearing them in public. The photo-messaging app has now joined the Bluetooth Special Interest Group (SIG) suggesting it’s augmented reality glasses could be moving closer to becoming a real product. The admission into SIG as an “adopter” hints at the possibilities of the company producing a device that connects to smartphones via Bluetooth.

Originally launched as an app for users to send photos and messages that disappear, Snapchat has expanded beyond its original scope in recent years. Recently, the company added Stories, augmented reality “lenses,” face-swapping, Bitmoji support and the ability to import photos and videos through Memories and Discover content channels.

Snapchat needs to look beyond its app if it doesn’t want to be brushed aside by Facebook’s might in the coming years.
Despite having 150 million daily active users who are addictively engaged with the app and a valuation of almost $20 billion, Snapchat faces fierce competition, especially from Facebook-owned Instagram.

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As evidenced by Instagram Stories, Facebook has shown it’s not afraid to blatantly copy the hell out of Snapchat. For Snapchat, Instagram Stories is a real threat to its core functionality. Even though it’s a complete clone, Instagram has more reach through its 300 million daily active users.

However, it’s still unclear whether Snapchat will ever produce its rumored augmented reality glasses or not.

How To Improve Your Visibility With The Right Pinterest Marketing Strategy

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Pinterest is one of the most engaging social media tools for getting people to know your brand.

Whether you are sharing content or products, they can gain a lot of exposure through repins and likes. If you get onto a popular board with a lot of followers, your referrals could blow up.

So how do you increase those referrals? Here are four useful tips to help you improving your market visibility through Pinterest.

1. Add products with price tags

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If you are sharing a product that you sell, make sure you include a price tag to tell people that it is available for sale. This is really important because Pinterest drives a lot of referral traffic, and those pins that have price tags can get up to 36% more likes on average than those that don’t. The main reason why this tip works is people see something that they can actually buy, and therefore want it saved to their likes either for future use or to purchase immediately for a specific occasion.

You can really push a product this way, and make it clear to consumers that you do actually sell the items you are sharing.

2. Use group boards

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Group boards are curated areas of content that are put together by groups of likeminded people who all want to see the same kind of content. There’s a way around to search for them on Pinterest itself, plus, you can use tools to search for group boards as well as keeping an eye out for recommendations from others in your field.

Choose a group board that has a lot of engagement, as this will be good for getting you more exposure and more visibility. Join up to the board and start adding your repins and original posts – this will help get your products or your website seen by more people. It’s also a great way to build up a network within the industry. A great place for inspiration is to check out the pages and websites of your fellow group pinners.

3. Cross-promote your page

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It’s actually pretty hard to find a specific brand on Pinterest, especially if you don’t know whether they have a page or not. Most people won’t just stumble upon your pins and start following you – they need a bit more of a prompt. You can do this via cross-promotion.

So where can you share your pins to get people to go ahead and view your boards? You can include them in your email newsletter, you can add them to other social media pages, and you can even include them on a page on your website. You can actually add a Pinterest app to your Facebook page for free, so this is definitely a great way to get more people looking at your Pins.

Make sure to add “pin it” buttons to your website as well – this way, people can pin directly from your site and share your images and products even further for you. This really helps to drive more visibility, and you can promote Pinterest in your physical store if you have one with cards and posters reminding visitors to go check it out.

4. Create blog boards

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If you have a blog on your website, be sure to create a blog board where you post all of your new blogs as pins. This is a really helpful way to get traffic moving in both directions: from your blog to Pinterest, and from Pinterest to your blog.

Social Media Statistics for Small-Medium Business in 2016 (Infographic)

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Social media continues to grow at a tremendous rate. With its rapid development, many popular social media channels have made it easier for small businesses to connect with their customers.

Both SMBs and consumers are growing more accustomed to sharing and learning about product and services on social media. As the social landscape continues to evolve and expand, it’s worth taking a step back to consider just how big the social media marketing industry has now become.

This infographic provides an overview of some of the most important social media stats that every SMB should know in 2016.

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Infographic credit: SEOReseller