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Using Social Media For Recruiting (Infographic)

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One of the most unique ways in recruiting right now is using social media to reach candidates.

One of the reasons it works so well (as highlighted in the infographic below) is that it helps recruiters and hiring managers reach a segment of the potential candidate pool that’s been traditionally hard to connect with – people who aren’t actively looking for a new job.

Also known as “passive candidates” these are people who have great qualifications and would consider working elsewhere, but just haven’t started the job search. It turns out that 75% of potential candidates are not actively searching for a job.

Recruiters can now reach this huge talent pool using Periscope, Twitter, Facebook and Instagram. LinkedIn also offers tools that make it especially powerful. It’s great news at a time when it’s taking longer than ever to fill positions, and when 60% of hiring managers are concerned that unfilled positions are hurting the bottom line. However, using social to reach passive candidates begs a question: “Do candidates who weren’t actually seeking jobs perform as well as active job seekers?”

Take a look at the following infographic for more detailed information.

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Infographic credit: Betterteam

Instagram Has Rolled A New Logo For Its Platform

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Behold, all Instagrammers. Your favourite social media app has changed its logo in a full redesign of its mobile app, getting rid of its vintage camera logo and saying hello to a new, minimalist yet ultra-colourful look.

The latest brand identity rolled out this week, featuring the flat logos, gradient colours and a simpler, white-space style interface. The photo sharing social media app finally joins a string of high profile tech companies to change their spots of late, including Uber and Google.

The head of design at Instagram said the new app icon is merely an extraction of the original in a new app design.

“As a part of our process, we also asked people at the company to draw the Instagram icon from memory in 5 seconds. Almost all of them drew the rainbow, lens and viewfinder.”

You’ll also see updated icons for Instagram’s other creative apps, Layout, Boomerang and Hyperlapse:

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As for the user experience on the iOS and Android apps, the interface changes don’t include new features or filters, nor has there been a change where all the buttons and menu options live, merely more white space, less clutter.

“We believe the colour should come directly from the community’s photos and videos. We stripped the colour and noise from surfaces where people’s content should take centre stage.”

However, it’s definitely not striking a chord with everyone. Some like it and some despise it. Which side are you?

10 Ways to Allocate Your Budget for Social Media Marketing (Infographic)

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Nowadays, people are spending a significant part of their time on social media. Unfortunately, this fruitful fact is often ignored by most startups and business owners due to their lack of awareness and courage to place a bigger bet on social media marketing.

Most social media users are on Facebook and other social media apps for an average of 50 minutes each day. With over two new members per second signing up to join LinkedIn, it’s no wonder that advertising on these social media platforms has become a major point of interest. As users are already engaged in these websites, half the battle has already been won. That said, the number of social media sites can make it difficult to assess which advertising methods are worth your budget.

Fortunately, determining where to allocate your social media budget isn’t too difficult once you start thinking of social platforms as separate entities, and not under one big social umbrella. It all starts with comparing data, and then looking separately at your advertising options for each network. Take a look at the following infographic and you’ll find that this process is well worth your efforts.

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Infographic credit: Salesforce

The Ultimate Marketing Guide to Pinterest (Infographic)

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Does your business know how to use Pinterest to attract web traffic and business leads?

If the answer is no, then you will have a good treat today. It is a relatively new social network that many people and businesses are trying to work out. However, Pinterest is a great platform for your content to get discovered and for your site to earn organic traffic once you know how to make Pinterest work for you. In today’s post, we will share numerous valuable tips for running a successful Pinterest marketing campaign. Check the following infographic out.

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Infographic credit: CoSchedule

The Potential of Social Media for B2B in 2016 (Infographic)

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Social media trend is not going to be good to you. It’s up to businesses to board the train or get left on the platform.

What other tool can build relationships between businesses with such ease and speed? What other channel can generate enhanced exposure for your business and develop brand loyalty without spending a penny? In 2016, B2B social media will generate leads for over half of all businesses and continue to break down barriers between you and those you wish to connect with – if you let it!

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Infographic credit: Real Business Rescue

Turning Instagram Likes Into Sales (Infographic)

Leveraging Instagram ‘Likes’ to generate revenue for your business is not a pipe dream anymore.

Instagram isn’t for every company, but when it’s done right, it can drive regular sales. If you have a growing Instagram profile that gets some engagement, but you’re not sure how to translate those likes, comments, and follows into sales, these actionable points will help get you started in the right direction.

This infographic explains how by optimising your profile, making your posts visually intriguing, interacting with your followers and offering deals can turn your Instagram fans into paying customers.

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Infographic credit: Salesforce

How To Craft The Best Social Media Image?

 

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Combining two of your performing tools (social media and imagery) is one of the best way to produce the best social media image campaign that’ll engage your visual oriented audience.

Unfortunately, while the idea is simple, the application can be quite challenging since the visual options seem to be endless. But, today we have good news! With the correct sizes, best colors, and awesome imagery types, you’ll be well on your way to a successful social media image that will extend far beyond its initial post life.

Are you ready to save hours of time!? Rather than designing custom images for each social network, simply use this Photoshop CC action that will size and save them all for Facebook, Twitter, LinkedIn, and Google+! Not only that, but use the social media images infographic for every day reference, and enjoy these 14 images already sized for every single network!

The very first step to creating the best social media images is by producing the correct size for each social network. You’re only given a limited space to capture your audience’s attention, so you’ll want to use every pixel you’re given.

This can get quite tricky when each network has different ratios and proportions, but if you know the posting sizes for each one, you’ll be off to a great start!

Below you’ll find all of the recommended sizes for Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+ with the preferred size for social posting. Here we go!

1. Facebook Image Sizes

Facebook is still the most popular social network today with over 1 billion users worldwide. With such a great audience, it’s essential to optimize every single post for top engagement. Facebook images are known to get 2.3 times more engagement than that of a normal post, which is a perfectly great reason to start using social images for every single post. Plus, they’ve found that 87% of a Facebook Page’s interaction comes solely from image posts. In recent news, Facebook now allows you to post several images for one post, appearing as an album. There’s been some discussion whether a single image or multiple images perform better, but according to Convince and Convert, using multiple images can increase clicks by 1,290%! Facebook’s Three Golden Rules:

  1. Use images in every single Facebook post and multiple images whenever possible.
  2. Use the 1200 x 630px image dimensions.
  3. Post on the weekends at 12–1 p.m. for best performance.

Facebook’s Recommended Image Sizes:

  • Profile Photo: 180 x 180px
  • Cover Photo: 851 x 215px
  • Shared Image: 1200 px 630px
  • Shared Link: 1200 x 630px
  • Highlighted Image: 1200 x 717px

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2. Twitter Image Sizes

Twitter, one of my personal favorite networks, sends out 500 million tweets per day. Adding images to your tweets not only gets you 18% more clicks, but also 89% more favorites, and 150% more retweets! Talk about an engagement boost! Plus, Twitter has kept their network posting consistent in size, so there’s no question that a 440px by 220px image is the best size to reach the most people. Twitter’s Three Golden Rules:

  1. Use images in every tweet.
  2. Use images that are 440 x 220px.
  3. Schedule your tweets for Wednesdays at 12–1 p.m. or 5–6 p.m.

Twitter’s Recommended Image Sizes:

  • Profile Photo: 400 x 400px
  • Header Photo: 1500 x 500px
  • In-Stream Photo: 440 x 220px

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3. LinkedIn Image Sizes

While LinkedIn is one of the older social networks, it has continued on throughout the years and thrives with its 414 million users. LinkedIn’s focus on business professionals creates a perfect space for business-specific content to be seen and viewed across the world. Although, post with caution. According to Jeff Bullas, being ‘too professional’ without first creating a relationship can actually be a common mistake when using LinkedIn. This idea seems to validate just how important using images can be for establishing that desired connection and relatability. LinkedIn’s Three Golden Rules:

  1. Make sure your images have a personal touch.
  2. Use images that are 531px wide.
  3. Schedule your posts midweek at or 5–6 p.m.

LinkedIn’s Recommended Image Sizes:

  • Banner Image: 646 x 220px
  • Standard Logo: 400 x 400px
  • Square Logo: 60 x 60px
  • Hero Photo: 974 x 330px
  • Profile Picture: 400 x 400px
  • Background Image: 1000 x 425px
  • Regular Post Image: 531px wide

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4. Pinterest Image Sizes

The average time spent on Pinterest per visit is 14.2 minutes! Multiply that by the 176 million registered users, and you’re looking at one very powerful source of information and inspiration. With all of that collective time spent on Pinterest, that also means it’s one of the fastest growing websites, creating the greatest opportunity for your business to grow along with it.

Similar to Instagram, Pinterest is highly visual, but rather with an emphasis in sharing content with strangers and friends alike. In order to have the best Pinterest images, avoid using faces, use red or orange, and rock a less distracting background.

Pinterest’s Three Golden Rules:

  1. Always link back to content on your blog or website where you can convert that traffic.
  2. Use images that are 600 x 1102px for highest engagement.
  3. Schedule your pins on Saturday from 8–11 p.m.

Pinterest’s Recommended Image Sizes:

  • Profile Picture: 165 x 165px
  • Pin Board Large Thumbnail: 222 x 150px
  • Pin Board Small Thumbnail: 55 x 55px
  • Pins On Main Page: 192px wide
  • Pins On Board: 222px wide
  • Pins Expanded: 600px wide
  • Pins Enlarged Pin: 500px wide

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5. Instagram Image Sizes

Instagram is unique in that it solely allows photo-based posts. With an imagery-focused platform, it draws visual connections that make both a memorable and human impression.

“Instagram’s per-follower engagement rate for top brands is 58 times higher than on Facebook and 120 times higher than on Twitter,” according to Forrester, which might be why 85% of top brands are adopting it to grow their business.

Just recently, Instagram opened their strict square ratio image size up to a variety of landscape and portrait options in addition to increasing their resolution to 1080px for top clarity!

Surely, Instagram is a great place for both connection and business.

Instagram’s Three Golden Rules:

  1. Always include a link back to your content in your bio.
  2. Use images that are 1080px wide for highest resolution.
  3. Schedule your Instagrams for Monday at 2–3 p.m. or 8–9 p.m.

Instagram’s Recommended Image Sizes:

  • Profile Picture: 110 x 110px
  • Photo Thumbnails: 161 x 161px
  • Photo Size in App: 1080 x 1080px

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6. Google+ Image Sizes

While Google+ may very well be slowly disappearing, it still has a lot to offer if used correctly. After all, its partner in crime, Google, is our greatest source of information across the internet, one of the highest sources of revenue for a lot of businesses, and one of the greatest companies worldwide.

Everyone knows and loves Google. For that reason alone, it’s no surprise that Google+ has 375 million active members. With that large of an audience, it’s best that your images are set up for optimal performance.

Google+’s Three Golden Rules:

  1. Use the .png image format rather than .jpg format for highest clarity.
  2. Use images that are 426 x 255px.
  3. Schedule your posts on workdays from 9–11 a.m.

Google+’s Recommended Image Sizes:

  • Profile Picture: 250 x 250px
  • Cover Image: 1080 x 608px
  • Shared Image: 426 x 255px wide
  • Shared Link Thumbnail: 150 x 150px

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There you have it! A complete guide to the best social image sizes, with the most important recommendations for each and every network. Find the size you’re looking for, and use that when you begin the creation process with your images. Simply choosing the correct size at the beginning, will save you so much time when you’re ready to save and export your images for the world to see!

Pictures courtesy of CoSchedule.

 

What’s The Most Popular Social Media Channel in Australia

Did you know that 65% of Australians use social media at least once a day?

The same survey revealed that 25% of respondents said that they use social media to find out more about a brand, while 20% used it to look for reviews before makin a purchase. The Australian government itself is currently looking at establishing an online security commission to ensure the rapid removal of bullying content from social networks.

Here are some statistics of the most popular social media channels in Australia.

1. Facebook

Facebook is the most popular social network and the third most visited site in Australia. It’s estimated that around 40% of the population (nine million people) check Facebook daily, with more than 7.3 million checking on mobile. Mobile internet users rose by 33% between June 2015 and February 2016, as the number of Australian smartphone users rose by 29%.

2. Twitter

Twitter is the 15th most visited website in Australia. The Internet microblogging company   has opened its Sydney HQ in September 2013. The social media market is still relatively young in Australia, and Twitter identified it as one of its key growth markets when it filed for its IPO, when it had around 3 million Australian-based Twitter accounts.

Local telco/ISP Telstra has reported that around 15% of Australians have a Twitter account, and that 75% of those with an account, used Twitter for mobile.

3. YouTube

YouTube is the fourth most visited website in Australia. The content gathers nine out of ten viewers of come from outside the country. In fact, Australians are so creative on YouTube, that the site is contributing funding to Screen Australia to help more Australians become online video creators.

4. LinkedIn

LinkedIn is the ninth most visited website in Australia. It opened its first local office in 2010, when it had around one million members (it had risen to 4 million by May 2015). In 2016, three of the top 100 most connected people on LinkedIn were Australians, opposed to 11 from the UK and 55 from the USA.

5. Google+

Australia has over 235,000 Google+ users.

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Influencers: Brands, Celebrities and Sport Stars

The most popular Facebook page in Australia belongs to radio hosts Hamish and Andy, with more than 1.6 million Australian fans, while global pages for the TV show Family Guy and rapper Eminem are also popular.

Australian entertainers are the most followed people on Twitter, with teen singer Cody Simpson at number one (with more than 6.2 million followers). Actor Hugh Jackman, and singer Peter Andre are also popular, with over three million followers each.

The most popular Youtube channels are by individual content creators. The most popular is an advice channel called the Community Channel, which has more than 1.4 million subscribers, other popular pages are run by YouTube musicians and a choreographer.

Snapchat Reveals Big Updates in Its Messaging System

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Snapchat certainly knows its basic audience.

Text messaging is the dominant form of communication among teens, with 55% of 13 to 17 year olds noting that they text their friends every day. This finding has been reinforced by several other studies, and is reflected in the burgeoning user bases of apps like Facebook Messenger, WhatsApp and Kik. Snapchat too has seen massive growth, though it hasn’t necessarily been seen as a messaging app, per se.

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That may be about to change. Today, Snapchat has announced a major update to their on-platform messaging and connectivity features, one which has the potential to change the game for messaging across the board.

Using slick new features and upgraded functionality integration, Snapchat has unleashed a powerful messaging toolset that works perfectly in line with the wider Snap experience. And as with many of the platform’s additions, you’ll be keen to show your friends just how cool these new features are.

Here’s how they work. First off, you can now make calls via Snapchat, even if the call recipient isn’t already chatting with you. Once swiped, you’ll have the option to join the video call, watch or ignore. The cool thing here is that if you choose to watch, you can respond to the video chat via text instead of having to be on camera yourself – good for those times when you’re still all morning hair and tired eyes. From here you can take the conversation in a range of directions – you can minimize the video to make it into a more chat-like experience. You can send a sticker – Snapchat has made more than 200 stickers available, giving users new ways to express themselves (this may go some way towards explaining the platform’s recent acquisition of Bitmoji, though Bitmoji are not part of this initial launch). You can send your own GIF-esque response via a new option called Video Notes, a thumbnail video, 10-seconds max, that you can record and send as part of the exchange (with audio, if the recipient taps on the image). You can also send an audio note – a short, voice snippet that’s integrated into the chat flow and multiple photos in a chat, each of which can be edited with Snapchat’s drawing tools, and you can send camera roll photos during both audio and video calls.

In addition, Snapchat stories will now auto-advance, meaning that once you’ve viewed one story (or had enough and you want to skip), the next Story in your list will start playing automatically, making it easy to take in more content on the platform.

There’s a lot happening here, a lot to take in – if you want to see the full detail of the update from Snapchat direct, you can scan this QR code into Snapchat and be taken to the Snapchat Update story.

60 Seconds Instagram Video Will Be Available For Everyone

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Here are two good reasons why you need to keep your faith on Instagram: they haven’t changed their algorithm (yet) and the video duration will be extended to 60 seconds.

Last month, Instagram announced a new 60-second video ad option, extending the options beyond their 15-second and 30-second variants. T-Mobile was one of the first companies to take up the option, launching an extended version of their Super Bowl commercial featuring musician Drake.

Today, Instagram has said that this new, extended video option will be made available to all users, increasing both the capacity and potential for video content on the platform.

Looking to expand video capabilities on the platform makes sense, as the time people spend watching video via the app has increased 40% in the last six months. Those numbers are no real surprise. The wider trend towards video content is prevalent across all social platforms and all of them are looking for ways to better facilitate video to work with evolving growing demand. Following the update of longer video, Instagram is also adding in the capacity (in iOS at least) to make videos out of existing clips in your camera roll. Users will be able to trim video clips, re-arrange them, add filters and captions. Basically, you’ll be given enhanced capacity to build video clips right from your phone, which should lead to some more interesting and engaging video experiments on the platform.

The new additions present some interesting options for the platform, particularly as it moves through its user experience transition in coming months.