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Eight Useful Tips To Protect Yourself When Using Social Media (Infographic)

Social media is just like a double-edged blade. It can become a great tool for you and your business, yet it can backfire if misused.

Social media is very useful in today’s world. It makes people stay connected with the world. In fact, platforms likes Twitter and Facebook are the base of many relationships for many folks out there. However, the vast use of social networking sites has also created a whole new set of security problems: data-hacking, identity theft, online scams, to name a few. Therefore, protecting yourself when using social media is very important.

The following infographic proposes eight important tips to stay safe on using social media. Take a note and be safe all the time.

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The Most Preferred Content Form For B2B Companies

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Nowadays, most B2B buyers are craving on visual content. They are accessing content much more frequently from smartphones and tablets, that’s why fast-striking content wins over informative-detailed ones. These trends have led to an even higher buyer reliance on content to assist in research and purchasing decisions.

Recent study which polled more than 100 B2B buyers about their use of content in making purchasing decisions revealed that B2B marketers have responded to these consumer demands by providing content through an even wider variety of access points. As an example of the range covered, there are now seven content types that are used by a majority of buyers: white papers, E-books, webinars, infographics, case studies, videos and blog posts.

The Necessity To Be Visual

The 2014 survey revealed that a higher percentage of respondents are using visual content such as videos, infographics and interactive presentations. This year, use of video content increased by 8% to 58%, while infographic usage increased by 9% to 52%. Interactive formats such as Brainshark and SlideShare increased in popularity as well, up from roughly 21% in 2013 to 28% in 2014.

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Unlike last year, when most common content formats gained in popularity, the top two content types of 2013 (white papers and webinars) decreased in usage. Case studies (73%) overtook webinars (67%) as the second most popular form of content in 2014.

The desire for this type of content is certainly a trend marketers must take note of during the ideation stage. A substantial number of buyers this year (86%) expressed some level of desire to access interactive and visual content on demand, and the amount of buyers who strongly agreed with these sentiments increased from 34% in last year’s survey to 46% in 2014.

The shift in content sharing is an even greater example of the buyer’s preference for clean content that is quick and easy to digest.Of the 11 content types listed in the survey, B2B buyers are most likely to share blog posts, with 40% identifying that they share them frequently. Coming right behind blog posts are infographics (39%) and videos (37%), with all three top content formats vaulting ahead of last year’s fan favorite, white papers.

While white papers generally provide the most detailed information of any content type available, they involve a much greater investment of time than most videos, and certainly all infographics. Today’s buyer wants to consume as much information about a product or service as they can in as little amount of time as possible.The survey noted that 95% of B2B buyers agreed that they preferred shorter content formats.

Mobile Content Takes The Biggest Portion

With the advancement of the tablet and the proliferation of smartphone technology, B2B content now can be viewed at any time and place. Buyers are not only interested in viewing content through mobile channels; they are requiring it. Slightly more than 85% of them state that they strongly or somewhat agree that they require content optimized for a mobile device, compared to almost 69% in last year’s survey.

Desktop and laptop PCs certainly still gather the most traffic from buyers, as 95.2% of respondents said they frequently access business-related content on those devices.However, mobile phones and tablets are catching up with their more established counterparts. Respondents who frequently use mobile phones to access content increased from 42.9% in 2013 to 55.8% in 2014, while frequent tablet users jumped from 31% to 42% during the same time period.

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The survey revealed that almost 90% of buyers believed that content needs to be more mobile friendly. This data indicates that marketers need to continue improving on the newer design practices that have been implemented to help get mobile content off the ground in the first place.

The growth of mobile content consumption over the past year combined with the sophistication of mobile technology has created an expectation that buyers will continue to consume B2B content at a more frequent rate in 2015.

Peers Are Still The Highest Point Of Trust

Buyers still look first to their peers when seeking an opinion regarding the B2B purchasing decision. Respondents who were asked to rate specific channels in finding relevant content on a scale of 1-to-5 (1 being most valuable) gave “peer referrals” an average rate of 2.27, the highest rate among all channels. Almost all respondents (97%) give more credence to content that includes peer reviews and user-generated content.

Social media’s role in the buying process is still relatively weak, particularly in influencing potential buyers to either access or share content. Although LinkedIn and Twitter have been valuable to buyers, the four least valuable channels according to the survey were all social networks (Google+, Facebook, Instagram and Pinterest).

Conclusion

It appears vendors are understanding the natural direction that buyers are leaning towards when they look to access content. The higher frequency by which buyers look to access content via a mobile device or tap into visual content such as videos and infographics has given marketers a better grasp to be more creative and proactive in building content. However, with so many access points and increasing consumer demands, it is clearly up to marketers to ensure that the B2B buyer continues to be satisfied with their content options.

Facebook Ads Just Got Even Smarter

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It looks like Facebook has just updated its ad program’s AI.

Recently, the biggest social media has announced Product Ads, a set of tools that lets businesses more effectively target its 1.4 billion or so users with a new, automated process.

With Product Ads, brands who upload their product catalogs to Facebook can create ad campaigns manually. The other, more compelling option include letting Facebook do the hard work, automatically creating campaigns and targeting various kinds of users with ads it thinks will perform well, based on things like a user’s interests, general location and whether they’ve already been to the advertiser’s app or website.

Now, businesses can also create ads that promote several products at once. Ads that used to be static now act as digital carousels of content, with up to five product images rotating through, as shown in the image below:

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Product Ads lets businesses create ads plugging several of their products at the same time. It could prove useful to businesses with deep inventories of attractive products: furniture chains, clothing franchises and so on. (For one, those multi-product ads increase the odds of users finding items to buy.) It’s also a potential win for Facebook, which gets the majority of its growing revenues via advertising on desktop and mobile.

Social Media Survey 2015 (Infographic)

Latest survey of Aussie’s marketing professionals revealed their behaviors and attitudes towards social media marketing at general, presented in the following infographic.

While 91% of those surveyed believed that social media was important to their business, the survey highlighted a lack of adequate measurement and strategic planning with 55% admitting they haven’t set Key Performance Indicators (KPI’s) for social media and 51% are unable to measure the ROI (Return on Investment) of social media. Here are some key points:

  • Majority of Irish marketers can’t measure return on investment of Social Media
  • Twitter viewed as most effective Social Media marketing platform
  • 75 percent of Irish marketing professionals plan to increase Social Media spend in 2015

Click here to download the infographic.

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Social Media Fitting (Infographic)

If everything in business came with instructions, perhaps anyone and everyone would be successful. However, for new small business owners who plan to use social media to grow their consumer base, it isn’t as simple as it is for the everyday user.

Much like how you run your business, you have to plan carefully before jumping into the crazy world of social media marketing. As a business owner, you should have the answers to at least these five questions before you even posting, tweeting, or uploading information onto a social media platform. Take a look at the following infographic to learn the most appropriate social networking sites that suit your business.

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Despite Slow User Growth, Twitter’s Stock Is Increasing By 15%

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Since Twitter became a public company, many investors have wandered the stock based on the strength of the social network’s user growth each quarter.

On Thursday, Twitter reported having 288 million monthly active users, compared to estimates for upward of 295 million. That represented a gain of just 4 million active users during the holiday quarter, or about 1.4% growth quarter-over-quarter.

The good news is, Wall Street reacted by sending Twitter’s stock up more than 10% after hours. It effectively gave Twitter a pass on its sluggish user growth for two reasons. First, Twitter crushed analyst estimates for revenue and earnings in the fourth quarter, with revenue more than doubling year-over-year to $479 million, showing that the company’s monetisation engine is very strong.

This is definitely Twitter’s first billion-dollar revenue year.

The impressive financial numbers alone probably wouldn’t have been enough to shift investor focus away from user growth, which brings us to the second factor. In the earnings release and on the call that followed, Twitter executives assured investors that user growth would be higher in the current quarter.

“I want to highlight that the user numbers we saw in January of this year indicate that our MAU trend has already turned around and our Q1 trend is likely to be back in the range of absolute net adds that we saw during the first three quarters of 2014,” Dick Costolo, Twitter’s CEO, said on the call. “Monetisation was strong and user adds were generally fine, but most importantly management commented that 1Q net adds should return to historical levels of 13-16 million.”

Arvind Bhatia, an analyst with Sterne Agee, called Twiter’s user growth for the holiday quarter “unimpressive,” but added that “management indicated MAU trends have rebounded in January.”  Bhatia also noted the unexpected explanation from Twitter that a “bug” with iOS 8 somehow cost the social network four million users during the quarter — more or less the difference between it hitting and missing user targets.

All of that was enough to give Twitter a pass for this quarter, but it now must live up to the greater user growth expectations that it has set for the coming quarter. Because no matter how much Twitter may be trying to shift the narrative to its broader logged-out user base and new revenue-generation efforts, Wall Street is still not turning its attention away from that monthly active user number.

“Beyond the very positive business story, the user growth story – or, more specifically, absence of meaningful user growth, with a reported gain of only 4 million this past quarter – will probably continue to concern some investors,” stated Brian Wieser, a senior research analyst at Pivotal Research Group. “Many will continue to focus on related metrics as a key one against which to hold management accountable.”

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Twitter’s stock is increasing by 15%

Facebook’s Biggest Publishers In January 2015

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The Facebook ranking of 2015 still provides essential and fascinating data as ever.

At the end of 2014, the hierarchy of Facebook news publishers slowly shifted in transition. Many big names like the Huffington Post and BuzzFeed were struggling with newcomers like PlayBuzz, while social-oriented niche sites like Movie Pilot were snapping up interactions further down the charts, often at the expense of more established names.

Recent survey concluded that PlayBuzz has become the best newcomer of the year for 2014, while The Huffington Post took overall best. Below is the list of top ten Facebook publishers for January, ranked by shares only:

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Once again, PlayBuzz cleaned up in terms of overall shares and top stories. They had nine of the top ten most-engaged stories on Facebook last month, with their biggest (‘What Was Your Past Life According To Your Memories?‘) getting over 1.9 million interactions. The article has brought their total shares to over 10 million.

When PlayBuzz talk about their belief in ‘playful content’, it might seem difficult to believe that quizzes could have such enduring appeal to readers. The thousands of Facebook comments beneath that post suggests otherwise. Month after month, these quizzes are mopping up engagement on News Feeds.

However, there was also serious share growth for The Huffington Post and BuzzFeed during January. In terms of overall interactions, the Huffington Post remain in the lead, with over 52 million, a jump of around 10 million since December. BuzzFeed are also in a pretty good place, with a jump of over 5 million total interactions since the end of 2014.

The Mirror Online continues to grow up the charts, this month coming in at number seven overall, their best performance to date. Newly-acquired Elite Daily slips from 7th to 20th overall. However, with new owners the Mail Online coming in with over 13.8 million interactions, the two sites are now formidable features in the social space. It remains to be seen what, if any, effect their joint ownership has on content strategy. Further down the list, the Conservative Tribune drops a few places to 22nd, from 8th.

In terms of stories, a look at a spreadsheet of the most-engaged pieces of the month certainly show that the adage ‘If it bleeds, it leads’, certainly does not apply for social readers, on Facebook anyway. There were few hard news stories amongst the top 150 stories, but plenty of wacky and intriguing stories and lists. The Huffington Post recently announced that they will be launching a new section of its site dedicated to covering “the stories of people and communities doing amazing things, overcoming great odds and coming up with solutions to the very real challenges they face”. Looking at the themes of their most popular stories already, it looks as though this new section will be very popular with the Huffington Post’s readers.

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Huffington Post’s most shared stories on January 2015

That shouldn’t be all that surprising, as Facebook primarily serves as a form of entertainment for many of its users. Another fascinating area of this data is the proportion of interactions that happen on the network, as opposed to on site. Publishers are experimenting with the idea of hosting content directly on Facebook, while social news distributor NowThis last week completely did away with on-site content, instead telling visitors ‘today the news lives where you live’.

Higher share rates come from PlayBuzz, whose readers need to complete a quiz to get a personalised result, and news sites like the BBC, as shown in the chart below:

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Fresh New Social Media Sites Are Emerging While Facebook Is Sinking

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The latest research has shown the major social networking winners and losers from 2014 – with Pinterest, Tumblr and Instagram growing the fastest as Facebook’s decreasing performance in all age groups and regions.

While Facebook saw a small drop in active usage and the other big players (Twitter, YouTube and Google+) all recorded relatively gentle increases, it was the younger, tier-two networks like Pinterest (+97%), Tumblr (+95%) and Instagram (+47%) which experienced rapid rises in their active user bases.

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Of course, it’s easier for these smaller networks to record substantial increases as they start from lower starting points. Nevertheless, it’s pretty telling that Facebook saw a 9% fall in active users across 2014, and that this decline was consistent across all regions and age groups – peaking among 16-24s (-11%), 25-34s (-12%) and in Asia Pacific (-12%). One of the most striking trends to emerge from this data is just how many of us have become multi-networkers. Those who maintain accounts on a range of social platforms. Outside of China, for example, a third of internet users have visited YouTube, Facebook and Twitter in the last month – dispelling the notion that there is no or little overlap between the audiences of the leading networks. Just look at engagement rates among Facebook visitors: 9 in 10 of them are also accessing YouTube each month, while close to half are visiting Twitter too. On average, in fact, online adults now have accounts on 5.54 networks and are actively using some 2.82 of them.

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Predictably, 16-24s are at the very forefront of this trend with an average of 6.55 accounts each; in contrast, 55-64s are maintaining accounts on just 2.85 services. When it comes to active usage, though, 25-34s overtake the 16-24s. Contributing factors to this include 25-34s remaining more loyal to Facebook and being the most likely to use professional networks such as LinkedIn. Equally significant is that 16-24s are the most likely to have adopted the newest networks: they score the highest figures when it comes to membership of Instagram, Pinterest and Tumblr. So, 16-24s might be the most visible networkers with accounts on the highest number of platforms, but 25-34s are the most engaged.

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One consequence of these multi-networking behaviours is that the spending more and more time on the internet. Average daily time spent online via PCs, laptops, mobiles and tablets grew from 5.55 hours in 2012 to 6.15 in 2014 (with social networks climbing from 1.61 to 1.72 hours over the same period). That’s important food-for-thought given how many commentators have been willing to proclaim that the social networking “bubble” has burst and that the top networks are dying.

18 Fabulous Pinterest Tools To Amplify Your Business Performance

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Pinterest is one of the new social media for people to discover and share interesting pictures.

It’s also a place for businesses to connect with consumers and prospects through eye-catching product images and inspirational visual content. Thus, acquiring great performance in Pinterest is a must. In today’s post, we will share 18 useful tools to help brands connect with people on Pinterest. There are tools to enhance your pins, manage your campaign, beautify your images and many more.

1. Promoted Pins. Pinterest now offers promoted pins in beta, available to certain businesses in the U.S. on a cost-per-click basis. Promoted pins show up in relevant search results, category feeds, and campaigns. Pick a pin to promote, decide who sees it, pay for the visits, and track what’s working to make changes. Join the wait list to sign up. Price: Cost-per-click.

2. Rich Pins. Rich pins are pins that include extra information on the pin itself. Currently, there are five types of rich pins: movie, recipe, article, product, and place. Product pins make it easy for people to purchase your products – they include real-time pricing, availability, and where to buy. Pinners also get notifications when product pins they’ve added drop in price. Price: Free.

3. Widget Builder. Widget Builder lets you add a Pinterest button or widget to your website. The follow button lets people follow you on Pinterest and see things you pin in their home feed. The other widgets help you showcase your pins, boards and profile on your website so people can see your Pinterest activity. Add the Pin It button to your site to let your customers save things they like to Pinterest. Price: Free.

4. Pinterest Analytics. Pinterest Analytics helps you understand how users are engaging with your content and pins. See your audience’s most common interests and what other businesses they follow, then tailor what pins you add. Get advice on how to increase impressions, clicks, and repins so you can refine your Pinterest strategy. Price: Free.

Third-party Tools

5. Piqora. Piqora is a visual marketing platform for Pinterest with pin scheduling, promotion tools, and analytics.

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Pin the right content at the right time. Find what images resonate with more than 50 visual dashboards. Launch a promotion and track results. Identify influencers, brand advocates, trends, and competitors. See your total revenue and return on investment from Pinterest, including revenue per pin, repin rate, and follower growth. Price: Contact on pricing.

6. Viraltag. Viraltag is a tool for planning and publishing visual content to social networks. Schedule your content to multiple social networks at once. Upload multiple images to your networks at once. Organise your visual content in a single place. Price: Free for three social profiles. Paid plans start at $24 per month.

7. Pinstamatic. Pinstamatic is a tool to quickly create visual content for Pinterest boards without any editing tools. Provide rich content for customers by adding a website snapshot, quotes and text, sticky notes, Twitter profile, calendar date, location map, captioned photo, and even a Spotify track. Price: Free.

8. Pinvolve. Pinvolve is a tool to automatically sync your Pinterest and Facebook pages.

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This tool automatically pulls in pins on Pinterest, Instagram photos, and Facebook posts and displays them on your Facebook page. It also converts Facebook posts to pins. Sync a specific pin board or sync all pin boards. Price: Free for one Facebook page with limited pinning. Paid plans start at $9 per month.

9. PinAlerts. PinAlerts is a quick and simple tool to receive email notifications whenever someone pins something from your website. Price: Free.

10. Tailwind. Tailwind is a tool to schedule pins on Pinterest. Save time with multi-board pinning, bulk uploads, and a drag-and-drop calendar. Automatically optimise your pinning schedule based on when your audience is most engaged. Monitor brand mentions, track Pinterest followers, boards, pin stats, repins, and more with Tailwind Pinterest analytics. Price: Plans start at $9.99 per month.

11. ViralWoot. ViralWoot is a tool to schedule and promote visual content on Pinterest.

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You can add your Pinterest account to the ViralWoot network, and easily add pins for promotion. Schedule pins, manage and grow multiple accounts, and create pin alerts to track pins. Price: Contact for pricing.

12. Woobox Pinterest Facebook Page Tab. This free tool from Woobox allows you to add a Pinterest tab to your Facebook page. Display all the boards from a specified Pinterest user name. Users can view your boards and pins directly on your Facebook page or click to visit Pinterest to repin, like, comment, and follow your pins. Get complete stats for page views, visits, and likes, segmented by fans and non-fans who view your tab. Price: Free.

13. Loop88. Loop88 is an influencer marketing platform for Pinterest. It connects brands to influential users who help them spread their message to followers. Influencers are made available to brands to collaborate on campaigns — much like celebrity endorsements. Incorporate a Pinterest strategy into an existing campaign, or design an entire Pinterest campaign for your brand. Price: Contact on pricing.

14. Wishpond. Wishpond is a platform for executing online marketing campaigns. In addition to a variety of marketing products, Wishpond offers 12 different apps for contests and promotions, including an app for running Pinterest contests.

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Price: Plans start at $5 per month.

15. Curalate. Curalate is a marketing and analytics suite for the visual web. Curalate offers a single platform for multiple networks, campaigns, and even user-generated content. Monitor repins, likes, and comments across all pins posted to your brand’s page on Pinterest. Get insight on your influencers or competition. To run a Pinterest promotion, choose from either fully customisable or express formats to get the solution you need. Price: Contact on pricing.

16. Share As Image. Share As Image is a quick and easy tool that lets you create text-based images for social media sharing. When you find something interesting, highlight it, click the bookmarklet, and create visually appealing micro-content. Price: Free with watermark. Pro account is $12 per month.

17. PicMonkey. PicMonkey makes creative tools for photo editing and graphic design. Use the editor to add text, effects, and overlays. Give a photo a once-over with Teeth Whitening, Wrinkle Remover, and Airbrush. Design pictures for banners, invites, and more. Use the collage maker’s flexible layouts to create a photo collage. Price: Free with ads. Pro plan is $4.99 per month.

18. Visually. Visually is a platform for brands to create visual content with creative teams. Brands can recruit Visually’s creatives to produce dynamic, visual micro-content for Pinterest.

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It features a project center to communicate seamlessly with your creative team. Visually offers flat pricing and a satisfaction guarantee. Your project is only complete when you say so. After that, leverage the Visually distribution network to launch and promote. Price: Starts at $195 for micro-content.

Tumblr Unwrapped (Infographic)

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Slowly but sure, Tumblr is getting on its way toward the top of social media marketing competition.

Mobile and desktop spending is going to hit $61 billion in the first quarter, an increase of 16% since this same sales period last year. More than that, a significant portion of this activity will take place on social channels.  47% of respondents plan to use social media to find products, presents and other inspirational gift ideas.

By making it easier than ever for consumers to share stories, photos, links, GIFs and other pieces of visual content, Tumblr is positioned itself to play an important role for brands looking to connect with shoppers during the holidays. If you’re a marketer, the potential is quite obvious. The fact is, one in three users would rather spend time on the platform than eat or sleep. With the holiday shopping season well underway, we take a look at which online retail brands and products are driving the most organic engagement on Tumblr – and what it means for you.

In the infographic below, there is an in-depth look at which retail brands and products are driving the most organic engagement on Tumblr this holiday season. Learn from it and get the maximum result for your brand.

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