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Social Media Ad Dimension Cheat Sheet (Infographic)

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Social media marketing would never be fully optimised without relying on advertising.

The statistics are strong enough to back up the above statement. What makes social media advertising so powerful is the fact that it is not only do they take advantage of the popularity of social media platforms, but they also have a way of getting businesses to their target audience based on the latter’s social media activity alone.

This is also one of the main reasons why online businesses should grab at the opportunity that social advertising provides. Much like other forms of advertising, though, social media like Facebook, YouTube, Twitter, and LinkedIn have their own standards when it comes to placing ads on their sites. Factors such as ad types, ad dimensions, character limits on the title and description, etc. would still have to be considered to make sure that no ad guidelines are broken. This applies for both desktop and mobile versions.

For a complete list of types of ads that each social channel is offering, you can use the ad dimension infographic below. It provides a convenient view of the various ad sizes that you can choose from statistics and figures regarding the best performing ads are included as well.

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Infographic credit: Dot Com Infoway

The Power of Pinterest: Why You Need to Care? (Infographic)

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Pinterest is the fastest-growing social network. Its user-base includes millions of wealthy, brand-hungry consumers who are ready to buy.

The fact is, Pinterest users buy more frequently than users on any other social network, whether they’re shopping online or in a store. On top of that, Pinterest users also spend more money per purchase than any other social network.

However, you have one big problem: How can you turn those people into your customers?

Fortunately, you’ve found this post. In this infographic, you will learn about why Pinterest is so important to marketing and why you need to care.

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Infographic credit: Webpagefx

6 Social Media Resolutions You Should Pursue in 2016

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2016 is now very much under its way and a new year of course means the scary (or fun, depends on your view) New Year’s resolution.

The new year inspires people to try new things, press bad habits and reflect on their lives. Before we take a look at our social media trends-based resolutions for 2016, since the beginning of the new year we’ve been using Talkwalker social media analytics to look at some of the most popular 2016 New Year’s Resolutions being discussed on the social waves.

1. START PRODUCING LONG FORM CONTENT FOR SOCIAL

This is a trend that most content and social experts expect to see this year with the return of Facebook Notes and rumors of a 10k character limit on Twitter hinting that social giants are thinking long form in 2016.

2. KEEP WEARABLE GADGETS IN MIND WHEN PLANNING FOR 2016

It’s no secret that the wearables market is beginning to gain momentum and digital marketers are advised to think wearable when designing their 2016 social strategy.

3. 2016 IS THE YEAR TO FOCUS ON SELLING THROUGH SOCIAL

Buy buttons are coming to Instagram, Facebook and Twitter in 2016 so it’s time to get serious about selling on social.

4. INVOLVE INFLUENCERS IN YOUR SOCIAL MARKETING

The social web is getting increasingly crowded but co-creating content with influencers can help your content rise to the top.

5. THINK HYPERLOCAL WHEN USING SOCIAL

Social is increasingly becoming a great source for local information and watch out for a more social Google Maps .

6. PERSONALISE YOUR SOCIAL MEDIA EFFORTS

At its heart, social media is about developing stronger connections with people so make sure you personalise your social efforts.

So here’s to hoping that for all of you, 2016 will be even more successful than 2015 and with these 6 social new year’s resolutions to stick by, your social media efforts should make a bigger impact than ever this year.

Three Simple Tips To Build A Wonderful Twitter Account

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Twitter is, so far, the fastest and the most exciting of all the social networks.

Everything happening right now in the world is also happening right now on Twitter. However, most people are trying to create a better Twitter account without having any plans. Tweets are sent out with no purpose, followers are ignored, and their audience doesn’t grow because of all these issues.

This practices need to be stopped. Every business needs a basic understanding of what’s going on. There are a number of proven ways that you can make your account grow. It’s been shown time and time again by successful accounts over the years and here are three field-tested tips to boost your Twitter’s performances.

1. Have a Clear Goal in Mind

Twitter is not your venue for pushing 140 character long press releases. This is quite commonly the first mistake that accounts make on Twitter. You need to realise these three things right now:

  • Twitter is where you go to listen as much as you speak. This is social media, emphasis on social.
  • Twitter is where you go to create partnerships. Retweets are there for a reason. You need to use them to build your connections with other Twitter accounts.
  • Twitter is where you go to add value. You can answer questions, share information, and be a force for good in the community.

Those three points need to form the basis of your tweeting. Twitter started out, way before any marketers got their hands on it, as a place to share information you found useful. That is still how it is used amongst its core users.

That’s what you want to do, but how will you do it and at what time? That depends on your two options:

  • Tweeting live: This is the great strength of Twitter as it is a hyper-current social channel where what’s happening NOW is what matters most. Jump on trending hashtags and topics to gain a whole new group of followers.
  • Scheduled tweeting: With Twitter being ‘on’ all day across the world, a scheduling tool can do a lot to help expand your global audience. Tools like TweetDeck and Hootsuite will allow you scheduled tweets in advance so that you can still get your message out while you’re busy with another task.

Something you’re going to start noticing right away is how important it is to get more retweets. You can read more at the link, but your basic tactics learned above, and applied consistently, will start getting your followers pushing that retweet button.

2. Grow Your Followers Correctly

Being social on Twitter is one of your top priorities. There are a number of ways that you can do this:

  • Join live chats: These are pre-arranged online ‘meetings’ where people all tweet about a certain topic. These will be hosted by one account who will determine a hashtag that will be used to track the conversation. The typical style is for a series of questions to be asked by the host, with answers being provided by the participants.
  • Host your own chat: Once you have a large enough following, you can start your own chat around your own topics. Make sure that it’s a topic you know a lot about personally as people will turn to you during the chat for advice and guidance.
  • Tweet current events: Over on the left hand side of Twitter you’ll see the Trending Topics list. These are the trending topics and hashtags that people are tweeting about worldwide, or in your area. Having your say about a current event, or tweeting new information, can push you into viral territory faster than perhaps any other technique. You have to be smart about the topics you choose. If you usually tweet about your quilt work, and then suddenly jump in on a trending topic about school shootings, will the followers you gain remain interested in your quilt working? I wouldn’t.
  • Search and socialise: The Twitter search bar is the most underused communication tool online today. You can use it to look for topics, and people, who are interested in the same things as you. All you have to keep in mind is whether or not your actions are appropriate in the real world before doing them on Twitter.

3. Use Twitter Ads

Every social platform needs to make money, and paid ads are a big part of it. There are three different types of ads that anyone can purchase on Twitter to build their account. Knowing what they are, and when to use them, is the challenge:

  • Promoted Tweets: This is a tool for promoting one specific tweet. You have the option of choosing an arrow target audience that Twitter will expose your promoted tweet to, making sure that you spend your money as wisely as possible. Even though you’re paying for the ad, realise that it will still be regular Twitter users seeing it, and they won’t respond very well to anything which feels like ad copy. They will, quite commonly, react poorly and troll you like crazy.
  • Promoted Trends: These hashtags of your own that you pay to have placed in the Trends section. They will display at the top, looking like the example to the right. This is effective for promoting a hashtag you’ve already built up with some great content, but is not great for launching one.
  • Promoted Accounts: Your account is as good as it can be? You have great content built up? Your following is already more than just your family and close friends? Good. Now you’re ready to try a Promoted Account Ad. Doing this too soon can squash your efforts as a weak account is one which won’t be followed as readily as a stronger one. This may be the last tactic you use out of those listed.

Before you invest in Twitter Ad spending, be sure to invest some time into your account, and how you’ll use the ads. Throwing money at a problem blindly rarely yields results, and blindly paying for Twitter Ads can do even less.

Conclusion

If your Twitter account is being used purely for “fun”, then feel free to tweet whenever and however you please. However, if you want to grow an audience, get a little bit famous, and spread your message effectively you will need to start with the tactics from above. Apply them on a consistent basis and watch your account grow bigger.

The Three Social Media Fundamentals in 2016

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The New Year is already in full swing and social media slows down for no one.

As we look ahead at the challenges and exciting changes happening in the industry, they all ladder up to the three core tenants of Data, Creative and Amplification. For a more detailed breakdown of how each, check out The 2016 Social Media Guide. Otherwise, pour yourself a strong cup of coffee, pop a squat and let’s talk about what’s what for 2016.

1. DATA

Data is to social, what oxygen is to fire. And we’re not talking about big data, mass exports and useless spreadsheets that are about as exciting to open and read as the Yellow Pages (RIP). We’re talking small data. Little pieces of gold that can be extracted from the heaps of numerical nonsense we’ve called “insights” for far too long. Insights should be based on human experience and wisdom and have very actionable takeaways. What nuggets of data should you be looking for? Well, what problems are you trying to solve? What are your main objectives? Start there and work backwards. What you’ll end up with is a marketing plan. The same goes for understanding your audience archetypes. Marketers often think much too broadly in terms of whom they’re trying to reach. Prime example: Millennials. Gag. Let’s all make a pact this year to put a quarter in a jar every time the word millennials is used irresponsibly in the workplace. This group can be broken into more than a dozen very specific, meaningful and useful archetypes. Same goes for Foodies. Young Moms. Men 18-24. Tweens. We need to start thinking smaller and smarter. First and third party data, along with social listening, are the gateway to understanding and defining your audience archetypes, so you can actually engage them.

2. CREATIVITY

Being creative is so fun, right? There is nothing better than seeing an idea go from scribbles on a whiteboard to live and thriving on social. Even for those ideas that don’t get green-lit, the creative process embodies everything that makes social so exciting.

However, it still all comes back to data. All this great content must be created with those little insightful nuggets in mind. It must also be optimised for each and every platform on which it lives – for color, length, sound, tone and voice. Data is what allows your creative to catch fire. Amazing creative is also nothing without white glove community management. We did an experiment recently and asked 10 major brands a simple product-related question and waited to see how long it took each to respond. One responded within 15 minutes and two within two hours, but the rest exercised their right to remain silent. Best in class brands on social are known for being innovative, of course, but they are all also known for their community management and how they’ve made their brand seem human with a distinct personality.

3. AMPLIFICATION

Let’s say you’ve got a data-driven marketing plan, and amazing data-driven content to show the world. Now you need to make sure people actually see it. It may sound obvious, but your paid media strategy also needs to be optimised for each platform, and should only run on the platform(s) best suited to meet your objective (based on available ad units, audience make-up, longevity, etc.). Which brings me to my next point: pick ONE main objective. If you’re doing a direct response campaign but judging success based on engagement metrics, you’re setting yourself up for disappointment. Again, think smaller and smarter. Media can be used to achieve any number of things – engagement, page likes, app installs, email acquisition, offer redemption and beyond – but there are dozens of things to keep in mind in order to do it the right way. From social listening to A/B testing to working in tandem with creative to ensure you’re maximising results and ROI, the world of paid media is complex to say the least. But so, so powerful.

The Advantages of Having Your Own Social Media Group (Infographic)

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Are you looking for an effective way to connect with Facebook, LinkedIn and Google+ users?

Have you ever considered running a social media group? Social media groups help brands promote products, support customers and much more. In this infographic you will find 32 benefits of managing your own social media group/community on Facebook, LinkedIn, and GooglePlus.

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Infographic credit: Salesforce

Entrepreneurs and Social Media (Infographic)

In 2016, entrepreneurs should master social media power as well!

Social media has come in deeper to our personal lives. It’s a great way to stay in contact with friends and lost colleagues anywhere in the world. For marketers, it’s also an invaluable tool to grow business, as it makes consumers and audiences management easier, as well as being able to keep up to date with the latest trend in business. Still, regardless of its usefulness, using social media for a business can be very time-consuming. Numerous entrepreneurs are a little more than hesitant to take it on.

The following infographic explains the reasons why entrepreneurs aren’t too fond into using social media. It also elaborates many reasons why they should reconsider to create some social media strategy. After all, any given target audience is already engaged in social media somewhere, so reaching out to them there is a logical and very important practice. Take a look at it for more detailed information.

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Infographic credit: UAB Collat School of Business

Five Important Metrics To Measure Your Social Media ROI

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Social media offers numerous advantages for marketers. Its best feature doesn’t lie on the reach but the huge numbers of ways that you can measure the success of your campaign.

Measuring ROI in social media is important. However, you do not want to just measure whatever figures present themselves. Too much data or the wrong data can drive anyone into confusion and make further action nearly impossible. You need to measure only the most important metrics for your business. These metrics will often depend on the kind of return on investment you are looking for. Your metrics will vary if you are trying to drive sales compared to if you are trying decrease customer services costs by using Twitter.

There are tons of metrics. Still, it is imperative to be certain that the measurements that you are using are not vanity metrics but a metrics that can lead to action. Here are five important metrics that anyone can measure.

1. INFLUENCE

Anyone can amass a huge amount of followers. In fact, it is not hard to buy yourself tens of thousands of followers in only a few minutes. However, having 100k followers does not equate to anything meaningful for your marketing campaign. What is more important than the number of followers is the way that you influence those followers. Likes do not increase sales. Influence sends customers straight down the sales funnel.

Influence is a controversial metric because it is hard to measure. The best way to measure influence right now is to use tools like Social Authority or Klout. These tools take all your statistics, run them through an algorithm and then produce an influence score that you can use.

2. MENTIONS

Capturing the number of mentions you have is another important metric for any business. A measurement of your mentions will tell you if customers are talking about you and what they are talking about.

This is a valuable metric because it provides you real insight into what people say about you online. This is useful because it is often unprompted. This measure looks for people who are not presented with a post to comment on but are talking about you with their own free will.

You want to use this metric to measure your own reach. However, it is an equally valuable measurement for looking at your competitors. Looking at what people are saying about your competitors online will provide you a lot of insight into your own strategy. This can also help you adjust to avoid major mistakes.

3. INBOUND LINKS

Tracking your inbound links is a good way to help boost the efficacy of your SEO strategy.

An SEO strategy is not only as good as the keywords you choose. If no one talks about you or links to your site, you are not likely to rank highly in Google. You need other people to link to your site for it to find relevance on the search engines.

Social media is one of the best places to build and track inbound links. You want to be looking at who is posting links and where those signals are coming from. You also want to compare the number of inbound links that you have compared to your competitors.

4. CLICK-THROUGH RATES

Your click-through rate is the measurement of how often people click on the links you post. This is a valuable metric is the goal of your posts is to drive customers from your social media page through to your website.

Your click through rate is like a conversion rate. When you measure it, you can begin to figure out your successes and your failures when it comes to driving traffic. For example, you might find that people are more likely to click on links that are attached to pictures rather than links that are accompanied only by plain text.

5. DAILY STORY FEEDBACK

Anyone can like a post or favorite a tweet. In fact, it is easy to do on accident. Thus, measuring the number of people who like a post is virtually worthless because it is like putting a bumper sticker on a car. It is easy and painless.

Yet, these likes are good for something. You can use your Daily Search Feedback chart on Facebook’s analytics page to look at how often your followers are liking your status updates. This will help you time your posts to create a greater reach.

To make actionable decisions, you need to have actionable date to base them off of. Using these five metrics when you are measuring your social media ROI will help you examine consumer behavior in a real way. Some of the most informative data that you can gather comes not from the public actions of customers. It comes what they do when they do not realise you are looking.

Pinterest Has Updated Its Privacy Policy Concerning Data Collection

Pinterest is going to provide more protection in user’s privacy.

The week between Christmas and New Year is notoriously unproductive, with most businesses are taking the opportunity to slow down, take a break, and prepare to strike back during the New Year. This is reflected in the amount of updates and changes we see in social over the period, where the Christmas/New Year break sees most blogs on shut-down, opting to give their contributors a break and hold off on any major announcements till the business world is more engaged. That said, Pinterest has taken the opportunity of the holiday season to unveil a new update to their Privacy Policy.

Basically, it’s a well-known political tactic to release bad news just before a long weekend, where people are more distracted and less likely to debate it and turn it into a bad news story for the Government. When looking at the new Pinterest privacy policy, in comparison to the old one, there are only three changes to the wording of the document, all of which seem relatively minor, though they do have wider potential implications.

The first is in the ‘What information do we collect?’ section, which looks at how Pinterest gathers and uses user data – in the first section, looking at how Pinterest obtains user data, they’ve updated the wording to include phone numbers as a potential data point:

“When you sign up for or use our products, you voluntarily give us certain information. This can include your name, profile photo, Pins, comments, likes, the email address or phone number you used to sign up, and any other information you provide us.”

This gives Pinterest another tracking option, the ability to use a person’s phone number to find them on Pinterest, which can also be used to track your presence across other sites. Theoretically, this is a minor addition – it’s just an additional data point to work with to help advertisers track people down in order to reach their ideal target audiences – but it could also be used to create more comprehensive data profiles. Mobile numbers can also be used to find people on other platforms like Facebook and Twitter – attaching this data to Pinterest profiles increases the capacity to create more comprehensive social profiles and link an individual to their wider online presence.

The second change relates to how Pinterest partners and advertisers share data with Pinterest – they’ve changed the introductory wording in this section from:

“Sometimes our partners may let us collect information when you use their services, or may share with us the information they collect. For example:”

To:

“We may get information about you and your activity off Pinterest from advertisers, partners and other third parties we work with. For example:”

This change covers Pinterest for various data collection methods – rather than noting ‘partners’ specifically, they’ve broadened the terms to include ‘advertisers, partners and other third parties we work with’. This would include app developers and data collection providers – Pinterest’s been working with different groups to enable new methods of connecting Pinterest to other platforms and processes, including things like the ability to Pin content from inside apps. This change covers them for such use, and will also enable Pinterest to use data from advertisers to better refine and target ad content, based on off platform behaviors.

And the last change relates to how and when Pinterest shares user information. In the previous Privacy Policy, it noted that:

“How and when do we share information?

Pinterest is a tool people use to find their inspirations, make them a reality, and inspire others in the process. When you create public boards and Pins, anyone can view them. You may also provide us with profile page information that anyone can view.”

That’s been updated to:

“How and when do we share information?

Anyone can see the public boards and Pins you create, and the profile information you give us. We may also make this public information available through what are called “APIs” (basically a technical way to share information quickly). For example, a partner might use a Pinterest API to study what their most popular Pins are or how their Pins are being shared on Pinterest.”

The two sentences in the original have been summarized into one line, and they’ve added in mention of Pinterest’s ad APIs, which were introduced back in April. The change covers Pinterest for use of such information via the API, specifying this as another method of accessing publicly available information from the site. As Pinterest increases the use and applications of their API, this clarification will ensure they can do so under the user agreement, giving partner businesses more access to user data for targeting and research purposes.

The changes are small in themselves, but they’re important in the wider scheme of Pinterest’s expanding advertising strategy.

Vine Has Provided Personalised Channels For Users

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Vine is facilitating an easy way for users to simplify the content discovery process on its app by delivering a new personalised channel to users.

According to the video-sharing app, the Vine home feed is filled with posts from accounts that a user follows. Since there is a lot of other content available outside of a user’s home feed, however, Vine created a new, personalised channel to ease the discovery process.

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The new channel, labeled “For You,” is featured in a section at the top of the app. By tapping on the section, users are directed to a channel of personalised content based on previous history on the platform. The channel should help users not only discover new content, but also new creators to follow. The For You channel is currently rolling out on iOS and will be available on Android soon.