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Upvoted Dot Com: Reddit’s Latest Publication Platform


Here is another playground for Reddit lovers.

Reddit (an entertainment-based social networking site that has 202 million monthly users) has announced that it was launching “a hub to give the stories of Reddit the creative space to expand, breathe, and grow.” The new publication is called Upvoted dot com.

Reddit has been expanding their original content creation. In January, Reddit launched a podcast called Upvoted “to give voice to the Redditors whose stories grace our tens of thousands of frontpages.” The podcasts got more than 1.6 million downloads. In April, Reddit began a curated weekly newsletter called Upvoted Weekly that included Reddit’s “favorite posts you probably missed during the week.” Upvoted Weekly has over 212,000 subscribers, an average open-rate of 32% and click-through rate of 35%.

“With such positive data trends, we took it a step further and recently began writing articles we directly posted to r/upvoted,” writes Ohanian. “And you enjoyed those, too.”

What do people think so far? In the works for the past year, the site looks and feels much like any other news site out there. It will have stories, infographics, illustrations, videos, and podcasts. It will include articles on news, sports, animals, and lifestyle issues. It will have its own website and a dedicated editorial team creating original stories. However, unlike other news sites, it will be a part of Reddit. Moreover, very much unlike Reddit, it won’t allow comments on the site at all nor will it have any kind of upvoting system.

Upvoted’s stories are culled, curated, and written by a small editorial team. The team of about ten people is lead by former Myspace editorial director Vickie Chang. Their editorial process is that they find stories on Reddit, verify the details, interview the original posters, and then write articles for Upvoted.

Some experts said Reddit’s decision to launch an editorial site is an experiment to figure out how it can continue to grow. However, it also seems to be, in part, about Reddit’s frustration with other news sites that find story ideas on Reddit. They’ll later repost the stories on their own sites, and, in essence, profit from Reddit’s community when the stories go viral.

Six Social Media Safety Tips For Professionals (Infographic)


Social media is a fun place indeed, but it also has several in-built vicious dangers on it as well.

Social media has shifted the way people communicate and connect around the world. Still, sharing personal information online can be troublesome with the rising trend of identity theft and account hacking. In the following infographic, you will learn six way to protect your account and your identity when using social media. Here are some of our favourite tips:

  • Look out behind you: Before you post that selfie photo at work, check and make sure there’s nothing in the area behind you that reveals confidential or sensitive information.
  • Skip the shortcut: Many websites and application allow you to avoid creating an account by signing in with a social media login. As tempting as this can be, it is much safer to create a unique account instead. That way if one of your social media accounts is hacked, the hackers can’t access other accounts and apps along with it.
  • Prune your network: Check your list of connection on a regular basis, and flag or block any strangers or anyone that doesn’t have a profile or any content of their own.

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Infographic credit: Avnet

The State of Social Impression in 2015 (Infographic)


In the social media and e-commerce world, first impression is everything. It determines whether someone want to “connect” with you or not.

In the newest 2015 Recruiting Nation Survey by The Polling Company and Women Trend, professional recruiters and human resources experts create a compelling picture of the state of the industry. In order to get a better view about the increasingly competitive employment markets, they are striving on increasing the quality of the recruitment methods by utilising the power of social media to locate and nurture dedicated workers.

If you have the similar problem in recruiting new crews, you might want to take a look at the following infographic. It details numerous trends, challenges, and opportunities that most recruiters face in today’s digital age. Some nice tips and tricks are also included.


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Infographic credit: Jobvite

The Importance Of A Solid Social Relationship Management Platform (Infographic)


In today’s social media age, the necessity to stay up-to-date with the current trend is compulsory for any business levels.

If you are serious about your social presence, you need to pay less attention to what you say about yourself and shift your focus on what your customers say about you in the online world. It is not a secret anymore that genuine online reviews are gem for business’ longevity. A good and solid social media relationship management platform is what you need to manage your online reputation and keep your target audience close. Here’s an infographic and checklist on what a good social relationship management platform – as part of your digital marketing strategy – can help you accomplish.


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Infographic credit: WSI

Selfie Lens: The Latest Breakthrough From Snapchat

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Imagine when the Snapchat selfie Lens above is branded with Iron Man 4. How much does Marvel pay for it?

Apparently as much as $750,000 for one peak day like a holiday, according to a report of an upcoming new Snapchat ad format from the Financial Times. This is Snapchat’s monetisation plan.

With an infamous young native user base, using traditional ads doesn’t seem like it would work. Snapchat ditched its initial, more traditional ad unit that put commercials like film trailers in people’s lists of Stories to watch.

Since most kids are on a budget, in-app purchases could be a tough sell. Snapchat is currently experimenting with the ability to Replay more than one snap for free a day, selling packs of three extra replays for $1. Maybe if some of its new facial recognition lenses that add animated effects to your face were cool enough, users would pay to customise their Snaps with them. The same goes for premium filters.

However, what they do have is plenty of friends and plenty of time. That’s why Snapchat’s recent Sponsored Geofilters make sense, allowing McDonalds to let you fill your screen with Big Macs if you’re near one of its restaurants. Or a film studio letting you throw its movie’s logo atop your snap. That’s why these more Sponsored Lenses, built atop the selfie animation technology Snapchat acquired by purchasing Looksery, could make this form of crowd-distributed advertising more interactive, personal, and engaging. While the Sponsored Filters can feel a bit tacked on to Snaps, the Sponsored Lenses inherently depend on the sender’s face, making them always unique and intimate. Those are great qualities for ads to have.

Snapchat seems to be homing in on a business model where it doesn’t have to unilaterally bombard users with cookie-cutter ads, and it doesn’t have to nickel and dime them with in-app purchases. Instead, it positions users as the vector for transmitting viral advertising under the guise of content.

How To Make The Most Out Of Your Vine Strategy (Infographic)

this picture represents vine, the social media sharing based on 6 seconds video loops, logo

Vine has garnered its own fan base and this is definitely a good sign for marketers.

With millions of online users worldwide, business firms rely on different social media platforms where they can introduce, expose, and build their brands to a wider audience. As of 2013, 93% of 600 marketing professionals relied on video content, where 82% of them confirmed its effectiveness for their business.

These days, people are more interested in watching videos than reading text content. Aside from its efficient use, video length also matters when reaching target audiences. Unlike longer videos, shorter videos are more likely to convince viewers to watch and finish them in one sitting.

This is where Vine comes in. With 40 million users, this social media app has become an avenue for marketers to promote their brand offerings. The following infographic can give you ideas on how Vine is ideal for marketing your brands, how it’ll help you engage your target audience, and how to maximize this platform to effectively get your message across.


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Infographic credit: Slide Genius.

The State Of The Internet 2015: Social Media Trends (Infographic)


There’s been a lot of articles and studies written regarding the top social media trends for 2015.

Fortunately, you won’t have to scour through report after report to make smarter marketing decisions. The infographic below will precisely explains what you need to know. Here are the two highlights:

  • Six of the top 10 most-used apps globally are messages apps. Mobile messaging apps are becoming the cornerstone of communication, especially among younger demographics.
  • Currently on Facebook, 50 percent of daily active users watch at least one video per day. Mark Zuckerberg, the CEO of Facebook, has said that he expects the social network’s News Feed to be mostly video in 5 years.

For more detailed information, take a look at the following infographic


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Infographic credit: MDG Advertising.

Instagram Has Garnered 400M Users In Just 9 Months


Today, Instagram announced that it has hit 400 million users.

The news comes just nine months after announcing that it hit the 300 million mark. Here is the updated chart:


Here’s Instagram official statement regarding the achievement:

Our community has evolved to be even more global, with more than 75 percent living outside of the US. To all the new Instagrammers: welcome! Among the last 100 million to join, more than half live in Europe and Asia. The countries that added the most Instagrammers include Brazil, Japan and Indonesia.

The interesting point is how Instagram gets its “next 400 millions.” It’d be sure nice to know what the splits are on iOS vs. Android, though. For anyone who was worried that Instagram ads would scare users away in droves, that’s not the case. This is good news for advertisers, who are starting to fill up the network with both photos and video commercials.

So far, Instagram garners a bigger user base than Twitter, which last reported 316 million users. Seems like Instagram has cracked the code of finding users in every nook and cranny of the Internet all over the world. With Facebook’s help, of course.

Periscope is Now Broadcasting on the Web


Just a few weeks after introducing landscape mode, popular Twitter-owned digital video broadcasting service Periscope is bringing user profiles to the Web.

The mobile live stream platform announced that each user now has a dedicated desktop page, while the design is exceedingly minimal unless a stream is occurring however.

While Periscope is still forcing its 24-hour expiration date on videos, it’s a clear sign that Twitter is thinking beyond the smartphone and sees potential in moving away from its exclusive mobile, time-sensitive offering.

“We think it’s really important for broadcasters to have a home on the web, and today’s launch is just the beginning,” said Periscope representative.

You can see Periscope’s official announcement here.

Snapchat is Incorporating “Rainbow Puke” and Other Curiosities in Its Platform


Snapchat has launched a new update of its popular instant messaging app that facilitates “happy” users to throw up rainbows.

The latest update enables users to use a new feature called “Lenses” when taking selfies. With this feature, users must press down in the middle of their phone’s screen when the selfie camera is on, select a Lens from the row at the bottom and follow the on-screen instructions.

Currently, the Lenses range from scary faces to heart eyes, and of course, a big-eyed face that enables users to emulate the infamous meme, “rainbow puke”, when they open their mouth. It will be particularly interesting how brands end up using this update to communicate with their followers, as some of the current Lenses are very timely for the upcoming Halloween season.

In addition to Lenses, Snapchat is trying to better monetise its platform with this update. For instance, the company is now enabling users to purchase extra “Replays.” The Replay feature was unveiled two years ago and enables all users to leverage one Replay per day. With the update, however, users can purchase 3 Replays for $0.99. That said, users can only Replay an individual Snap once, regardless of how many Replays they have purchased.

Lastly, Snapchat notes that it has included other “surprises” in its update, including “Trophies” that are available above the camera screen. With this feature, it seems as if Snapchat is looking to gamify its platform. It is definitely a feature worth watching, because trophies stickers are currently the only reward consumers get for leveraging the platform. For example, a user can earn a Trophy sticker for sending a video Snap. In the future, however, Snapchat could expand this feature by rewarding its most active users with other types of prizes, such as additional free Replays. Only time will tell, but for now, it seems as if Trophy stickers will be the only prize offered.