Instagram is a visual social media channel with more than 150 million of daily active users. While some people think Instagram is nothing more than “selfies”, “foodies”, and “look at this sunset through a cool filter”, it is a much more potential tool to reach new customers.
Here are five ways that you can follow to maximise your Instagram marketing strategy.
1. Involve Your Employees
By adding your employees to your Instagram posts, you are one step closer to become more “humanised” brand. This is a nice way to show the personality of your brand. This is also a good opportunity to have a little fun among employees, relieving their daily stress as well. Use Instagram to portray your company’s “behind-the-scenes” as one that is fun and lively. Perhaps you are taking your employees on a company excursion. Use that as an opportunity to show your company outside of the typical work environment.
2. Involve Your Loyal Followers!
If you are going to a trade-show or conference, use that opportunity to take your fans with you by sharing interesting photographs. Show off any new developments or styles in the field. This way, they will be able to share a better experience.
3. Run A Contest
Run Instagram photo contests with a custom hashtag. Create with a unique hashtag and encourage fans to share their photos. Optimise these contests by integrating them into your other social media pages. Facebook has simplified their restrictions on contests/giveaways, so take advantage of this by running a multi-platform contest.
4. Be Relevant
Whether they are photos of your company, employees, or current events, make certain that they are relevant and current with your brand. Not every photo is going to fit with the identity of your company. Make sure that you are taking and posting the right type of pictures that accurately reflect your brand.
5. Take Beautiful Photos Only
Although Instagram has been equipped with numerous cool filters, they cannot fix a bad photograph. Pictures should be in focus and balanced. Never waste any space, use proper lighting and common senses to get a beautiful picture.
Instagram is a great way to connect with customers and fans. You can search out potential customers and express what your company represents visually. This is an opportunity for you to extend your brand and creativity.