Archive | Social Media RSS feed for this section

Does Twitter Seriously Decide To Remove Its Share Counts?


It seems like the latest Twitter’s update is not so favourable for some publishers.

Twitter is getting rid of the share counts in its sharing buttons and affecting publishers, including The Huffington Post and Entertainment Weekly that used to show that count on its article pages.

Twitter revealed the change in a blog post Oct. 6 and since then, the numbers have been disappearing from its social share buttons that often sit atop a story alongside ones from Facebook, Google+, LinkedIn and other sharing platforms. The move affects total share counts, even if they’re not broken down by share button, leading to grousing from publishers, who say the data was important not only as an internal guidepost of what content is performing well but as a way to promote content with readers by showcasing its popularity.


Twitter based the move to technical reasons, saying it decided to discontinue the feature to speed up improvements in its technology and that the API that publishers were using to pull in the article shares count was an unofficial hack, anyway. Although conveniently, Twitter provides the data for a fee from its data service Gnip.

Snapchat Is Updating Its “Live Stories” Into “Story Explorer”


Snapchat is making its Live Stories more interactive.

The company is adding a new feature to the live video section of its app that allows users to get deeper into stories they want to see more about. The feature (which is called “Story Explorer”) will offer users a closer look at significant events in specific city as they happen, via the city’s Live Story. Currently, Snapchat is releasing the feature out to New York City and Los Angeles at first, but says it will make more cities available soon.

When browsing a Live Story for either city, you’ll see a new “Explore” tab at the bottom of certain Snaps. Swipe up and you’ll be able to see more Snaps about the same event. Snapchat states that the goal is to allow users to see breaking news and other important moments from more perspectives.

“It’s the first time you’ll be able to experience that incredible game-winning dunk from thousands of perspectives throughout the stadium — or feel like you’re right there on the scene when breaking news unfolds,” the company wrote in a blog post announcing the feature.

The move is just the latest way the company has tweaked its stories feature. Last week, the company introduced “official stories,” a form of verified accounts for some of the app’s celebrity users.

But Story Explorer go a long way toward making Snapchat more valuable as a news source, while making the ad space within Live Stories more valuable.

The company introduced live stories in 2014, and the feature has quickly become one of the most popular of the app. A single story, which is live on the app for 24 hours, could be worth as much as $400,000 in other ad form.

The Real Cost Of Social Media Marketing (Infographic)


“There is no such thing as a free lunch”. That said, there is also no such thing as free marketing, even if signing up social media accounts are free.

The following infographic uncovers some of the costs of using social media for marketing, explaining stuffs from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost. With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons. While many companies may be fooled by the free cost to open a social media account, many fail to consider the expenses that go into running a social media campaign. Do the benefits really outweigh the costs?

The infographic states that the total cost of a standard social media campaign is likely to run somewhere in the vicinity of $210,600. What you’re looking at it labor costs for a social media strategist, good programmers and designers, the people necessary to make your campaign look great and be a success. The infographic continues by exploring the results that came from the social campaign for Old Spice called “Man Your Man Could Smell Like.” Old Spice got a 2,700% increase in Twitter followers, an 800% increase in Facebook followers and a 300% increase in site traffic. Is being a Facebook fan of a brand mean anything? Find out the answer in the infographic below.


Click to Enlarge

Infographic credit: Danny Brown, Syncapse, Social Media Today, O2P, Econsultancy, Inner Architecxt, Klurig Analytics, and Emarketer

Social Media Security: Do We Voluntarily Hand Over Our Information To Suspicious Apps?


Back in the old days, social media is notoriously has thin protective security layers for its users.

Since then, many social media site like Facebook has long since beefed up its security and privacy policies as it grew into the dominant social network with 1.5 billion users. However, the most telling bit from that exchange is that so many people would be willing to give up personal, very exploitable information, just for the use of a new service that facilitated social interaction. The same thing is happening today, as we use apps that request all kinds of access to you and your information for their use. The most recent evidence of this phenomenon is an online quiz from VonVon called “What Are Your Most Used Words on Facebook.”

Over 16 million people have taken this quiz, and by doing so have “given up almost every private detail about themselves to a company they likely know nothing about just to play a quiz. The problems with the quiz, listing the information VonVon asks for in order to take the quiz:

  • Name, profile picture, age, sex, birthday, and other public info
  • Entire friend list
  • Everything you’ve ever posted on your timeline
  • All of your photos and photos you’re tagged in
  • Education history
  • Hometown and current city
  • Everything you’ve ever liked
  • IP address
  • Info about the device you’re using including browser and language

Bischoff then mercilessly digs through VonVon’s privacy policy to hack apart the loopholes and tricks in the legalese that allow the company to do basically whatever it wants with your info. VonVon can continue to use your data even after you’ve closed and deleted your account. Your data can be held anywhere on earth, “including countries without strong privacy laws” and much more.

VonVon states the following about the data it gathers:

“We use the information and data We collect in connection with operation, maintenance and enhancement of our services and features, and for other administrative purposes or internal operations, such as communicating with our users, data analysis, testing and research,” according to the VonVon privacy policy. They claim not to share data with third parties except to let advertisers know how well their ads are doing and their reach.

As above, the third-party claim is excepted if you give them permission, the problem being that by playing the quiz you give them permission. So basically any company that VonVon shares its info with also has the same level of access to your account, and if you try to change any of the privacy settings, you can’t take the quiz. VonVon is far from the only company that has these kind of practices, yet what alarms me is the utter lack of caution that some people have with their personal information.

So, maybe the most pertinent issue with privacy and social media isn’t governments spying on us or hackers stealing our information. It’s what we give up, just by being asked.

Facebook Provides New Tool For Nonprofits, Making It Easier For People To Donate


Facebook has revealed a new tool to help nonprofits succeed on its social media campaign.

The social media corporate has unveiled a tool called “Fundraisers”, which provides nonprofit organisations with a dedicated place to raise funds for a specific campaign. With “Fundraisers” feature, nonprofits can tell the story of their campaign, gain supporters, collect donations and track progress toward their goal. Moreover, people will be able to donate in just a few taps as well as share their donation activity with friends. All shared posts will also include a donate button to make it easy for anyone to donate directly from the News Feed.

In addition to the fundraisers feature, Facebook has announced an improved donate button for nonprofit Pages and posts. Facebook said that adding a donate button to a Page will give a nonprofit a consistent place to collect donations, while a donate button on posts will enable users to donate without leaving the News Feed.

“With more than 150 million people around the world connected to a cause, Facebook is a global community of volunteers, donors and activists coming together to make the world a better place,” Facebook said in its announcement. “People raise money for disaster relief, they search for missing children, and they bring attention to the issues they care about. We’ve seen from our community that when people take action, lives are changed. We know we can do more to enable these connections.”

It is important to note that these features are still on beta version, as Facebook is still testing the them with its 37 partner organisations right now. That said, Facebook stated that the company is committed to widespread the tools to as many organisations as possible in the future.

Social Media News: Currently, Instagram Is The Most Influential Social Marketing Tool


As this infographic shows, latest research also finds Instagram as the most effective social marketing tool, defeating Facebook, YouTube, Twitter and other media when it comes to influencing consumers.

The study finds Instagram delivers more sales and consumer actions than other other social platform. Facebook placed second in terms of social contenders, followed by YouTube and finally blogs – which were found to be the least influential medium overall. Younger generations were found to be the most responsive group, with 68 per cent of 18-24 years old claimed they are more likely to buy something after someone they follow on Instagram shared it. Just over a majority, 54 per cent of respondents said they bought products after spotting them on the channel.

Here are the top 15 biggest influencers on consumer behaviour:

  1. Friends
  2. Family
  3. Partner
  4. Customer reviews
  5. Television
  6. Instagram
  7. Facebook
  8. Advertisement
  9. Colleagues
  10. Newspapers & magazines
  11. YouTube
  12. Twitter
  13. Radio
  14. Celebrities
  15. Blogs

While Instagram topped the social list, consumers said word-of-mouth was still the most powerful way to influence decisions.

Social Media Review 2015: Finding The Most Appropriate Social Media Channel For Your Business (Infographic)


With the vast amount of social media site nowadays, how should a company decide which social media sites it can benefit from and which are a waste of time?

Figuring out which social media networks deserve your brand’s time and energy can be a difficult task to do, especially with the rapid arrival of new network every month. There are so many options and social media accounts are often started without much forethought to who will run them or what a brand wants to say. Most importantly, you need to ensure you’re reaching the best audience for your brand and using resources wisely. The following infographic tries to dissect which social media sites should your business be on and which should not. Follow each steps and you’ll find the one that will be appropriate for your business.


Click to Enlarge

Infographic credit: Salesforce

Instagram Is Getting Better Than Facebook For Brands (Infographic)

Nearly 7 in 10 Instagram users engage with brands regularly. Moreover, the photo-sharing social media platform itself has secured 58x more engagement per follower than Facebook.

Brands on Instagram report that they have reached 100 percent of their followers per post. While Facebook marketing is overcrowded, Instagram still provided extra room for new players. It’s time to switch your social media marketing effort from Facebook to Instagram, especially if you rely so much on visual content. It is not too late to get an early adopter advantage on Instagram. Take a look at the infographic below for some convincing metrics.


Click to Enlarge

Infographic credit: Selfstartr

Take A Break: The New Facebook Feature For Breaking Up Couples


Starting today, Facebook is testing tools to help people navigate that hard time when a couple is breaking up.

According to Facebook’s product manager Kelly Winters the ‘Take A Break’ feature is capable of:

  • Seeing less of a former partner’s name and profile picture around Facebook without having to unfriend or block them.
  • Their posts won’t show up in News Feed and their name won’t be suggested when people write a new message or tag friends in photos.
  • Limit the photos, videos or status updates that a former partner will see.
  • Edit who can see their past posts with a former partner and untag themselves from posts with that person.


When Facebook users change their relationship status from ‘happily married’ to ‘single’, they will also be prompted to try these tools. The tools are being tested in the US on mobile, and will be launched based on people’s feedback.

The Q1 Australian Internet and Social Media Statistics (2015)


In today’s post we are going to analyse how Australians are using the internet and social media during the first quarter (January to March) 2015.

Finding internet and social media statistics relevant to Australians can be difficult at times. Thus, in today’s post, we are going to present helpful overviews regarding the growth (or fall) of key social media platforms and the state of internet usage in our country. All comparisons are based on statistics from the previous month.

Australian Facebook Statistics

With the statistics related to the “Top 3 Most Liked Brands”, the source of this information comes from Socialbakers. It was based on Brands and their Australian Facebook fans only. If you noticed a sudden movement in numbers, keep in mind that the statistics are simply off what Socialbakers reports at the time. These statistics are available to anyone with a Facebook account.

  • Total Users: 14,000,000 (up 200,000)
  • Penetration of Population: 60.53%
  • Gender Split (M/F): 47%/53%
  • Largest Age Segment: 25-34 (26.3%)
  • 3 Most Liked Brands: McDonald’s Australia (1,104,239), Samsung Australia (921,280), Skittles (914,044)

Australian Social Media Statistics (Other)

  • Twitter: 2,791,300 users
  • LinkedIn: 3,400,000 users (up 100,000)
  • Google+: 60,000 users
  • Pinterest: 350,000 users
  • Tumblr: 4,800,000 users (up 100,000)
  • Stumble Upon: 50,000 users
  • Myspace: 120,000 users
  • Instagram: 4,000,000 users

Australian Desktop Internet Browsers (% Market Share)

  • Chrome: 46.79%
  • Internet Explorer: 25.54%
  • Firefox: 15.13%
  • Safari: 10.98%

Australian Search Engines – All Devices (% Market Share)

  • Google: 93.6%
  • All the rest: 6.4%

Australian Mobile Operating Systems (% Market Share)

  • iOS: 57.89%
  • Android: 39.41%
  • Windows Phone: 1.86%
  • All the rest: 0.84%

Australian Mobile Browsers (% Market Share)

  • iPhone: 53.64%
  • Chrome: 30.07%
  • Android: 10.78%
  • All the rest: 5.51%

Mobile Internet vs Desktop Internet Usage

  • Desktop: 72.49%
  • Mobile: 27.51%