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How To Craft The Best Social Media Image?

 

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Combining two of your performing tools (social media and imagery) is one of the best way to produce the best social media image campaign that’ll engage your visual oriented audience.

Unfortunately, while the idea is simple, the application can be quite challenging since the visual options seem to be endless. But, today we have good news! With the correct sizes, best colors, and awesome imagery types, you’ll be well on your way to a successful social media image that will extend far beyond its initial post life.

Are you ready to save hours of time!? Rather than designing custom images for each social network, simply use this Photoshop CC action that will size and save them all for Facebook, Twitter, LinkedIn, and Google+! Not only that, but use the social media images infographic for every day reference, and enjoy these 14 images already sized for every single network!

The very first step to creating the best social media images is by producing the correct size for each social network. You’re only given a limited space to capture your audience’s attention, so you’ll want to use every pixel you’re given.

This can get quite tricky when each network has different ratios and proportions, but if you know the posting sizes for each one, you’ll be off to a great start!

Below you’ll find all of the recommended sizes for Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+ with the preferred size for social posting. Here we go!

1. Facebook Image Sizes

Facebook is still the most popular social network today with over 1 billion users worldwide. With such a great audience, it’s essential to optimize every single post for top engagement. Facebook images are known to get 2.3 times more engagement than that of a normal post, which is a perfectly great reason to start using social images for every single post. Plus, they’ve found that 87% of a Facebook Page’s interaction comes solely from image posts. In recent news, Facebook now allows you to post several images for one post, appearing as an album. There’s been some discussion whether a single image or multiple images perform better, but according to Convince and Convert, using multiple images can increase clicks by 1,290%! Facebook’s Three Golden Rules:

  1. Use images in every single Facebook post and multiple images whenever possible.
  2. Use the 1200 x 630px image dimensions.
  3. Post on the weekends at 12–1 p.m. for best performance.

Facebook’s Recommended Image Sizes:

  • Profile Photo: 180 x 180px
  • Cover Photo: 851 x 215px
  • Shared Image: 1200 px 630px
  • Shared Link: 1200 x 630px
  • Highlighted Image: 1200 x 717px

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2. Twitter Image Sizes

Twitter, one of my personal favorite networks, sends out 500 million tweets per day. Adding images to your tweets not only gets you 18% more clicks, but also 89% more favorites, and 150% more retweets! Talk about an engagement boost! Plus, Twitter has kept their network posting consistent in size, so there’s no question that a 440px by 220px image is the best size to reach the most people. Twitter’s Three Golden Rules:

  1. Use images in every tweet.
  2. Use images that are 440 x 220px.
  3. Schedule your tweets for Wednesdays at 12–1 p.m. or 5–6 p.m.

Twitter’s Recommended Image Sizes:

  • Profile Photo: 400 x 400px
  • Header Photo: 1500 x 500px
  • In-Stream Photo: 440 x 220px

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3. LinkedIn Image Sizes

While LinkedIn is one of the older social networks, it has continued on throughout the years and thrives with its 414 million users. LinkedIn’s focus on business professionals creates a perfect space for business-specific content to be seen and viewed across the world. Although, post with caution. According to Jeff Bullas, being ‘too professional’ without first creating a relationship can actually be a common mistake when using LinkedIn. This idea seems to validate just how important using images can be for establishing that desired connection and relatability. LinkedIn’s Three Golden Rules:

  1. Make sure your images have a personal touch.
  2. Use images that are 531px wide.
  3. Schedule your posts midweek at or 5–6 p.m.

LinkedIn’s Recommended Image Sizes:

  • Banner Image: 646 x 220px
  • Standard Logo: 400 x 400px
  • Square Logo: 60 x 60px
  • Hero Photo: 974 x 330px
  • Profile Picture: 400 x 400px
  • Background Image: 1000 x 425px
  • Regular Post Image: 531px wide

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4. Pinterest Image Sizes

The average time spent on Pinterest per visit is 14.2 minutes! Multiply that by the 176 million registered users, and you’re looking at one very powerful source of information and inspiration. With all of that collective time spent on Pinterest, that also means it’s one of the fastest growing websites, creating the greatest opportunity for your business to grow along with it.

Similar to Instagram, Pinterest is highly visual, but rather with an emphasis in sharing content with strangers and friends alike. In order to have the best Pinterest images, avoid using faces, use red or orange, and rock a less distracting background.

Pinterest’s Three Golden Rules:

  1. Always link back to content on your blog or website where you can convert that traffic.
  2. Use images that are 600 x 1102px for highest engagement.
  3. Schedule your pins on Saturday from 8–11 p.m.

Pinterest’s Recommended Image Sizes:

  • Profile Picture: 165 x 165px
  • Pin Board Large Thumbnail: 222 x 150px
  • Pin Board Small Thumbnail: 55 x 55px
  • Pins On Main Page: 192px wide
  • Pins On Board: 222px wide
  • Pins Expanded: 600px wide
  • Pins Enlarged Pin: 500px wide

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5. Instagram Image Sizes

Instagram is unique in that it solely allows photo-based posts. With an imagery-focused platform, it draws visual connections that make both a memorable and human impression.

“Instagram’s per-follower engagement rate for top brands is 58 times higher than on Facebook and 120 times higher than on Twitter,” according to Forrester, which might be why 85% of top brands are adopting it to grow their business.

Just recently, Instagram opened their strict square ratio image size up to a variety of landscape and portrait options in addition to increasing their resolution to 1080px for top clarity!

Surely, Instagram is a great place for both connection and business.

Instagram’s Three Golden Rules:

  1. Always include a link back to your content in your bio.
  2. Use images that are 1080px wide for highest resolution.
  3. Schedule your Instagrams for Monday at 2–3 p.m. or 8–9 p.m.

Instagram’s Recommended Image Sizes:

  • Profile Picture: 110 x 110px
  • Photo Thumbnails: 161 x 161px
  • Photo Size in App: 1080 x 1080px

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6. Google+ Image Sizes

While Google+ may very well be slowly disappearing, it still has a lot to offer if used correctly. After all, its partner in crime, Google, is our greatest source of information across the internet, one of the highest sources of revenue for a lot of businesses, and one of the greatest companies worldwide.

Everyone knows and loves Google. For that reason alone, it’s no surprise that Google+ has 375 million active members. With that large of an audience, it’s best that your images are set up for optimal performance.

Google+’s Three Golden Rules:

  1. Use the .png image format rather than .jpg format for highest clarity.
  2. Use images that are 426 x 255px.
  3. Schedule your posts on workdays from 9–11 a.m.

Google+’s Recommended Image Sizes:

  • Profile Picture: 250 x 250px
  • Cover Image: 1080 x 608px
  • Shared Image: 426 x 255px wide
  • Shared Link Thumbnail: 150 x 150px

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There you have it! A complete guide to the best social image sizes, with the most important recommendations for each and every network. Find the size you’re looking for, and use that when you begin the creation process with your images. Simply choosing the correct size at the beginning, will save you so much time when you’re ready to save and export your images for the world to see!

Pictures courtesy of CoSchedule.

 

What’s The Most Popular Social Media Channel in Australia

Did you know that 65% of Australians use social media at least once a day?

The same survey revealed that 25% of respondents said that they use social media to find out more about a brand, while 20% used it to look for reviews before makin a purchase. The Australian government itself is currently looking at establishing an online security commission to ensure the rapid removal of bullying content from social networks.

Here are some statistics of the most popular social media channels in Australia.

1. Facebook

Facebook is the most popular social network and the third most visited site in Australia. It’s estimated that around 40% of the population (nine million people) check Facebook daily, with more than 7.3 million checking on mobile. Mobile internet users rose by 33% between June 2015 and February 2016, as the number of Australian smartphone users rose by 29%.

2. Twitter

Twitter is the 15th most visited website in Australia. The Internet microblogging company   has opened its Sydney HQ in September 2013. The social media market is still relatively young in Australia, and Twitter identified it as one of its key growth markets when it filed for its IPO, when it had around 3 million Australian-based Twitter accounts.

Local telco/ISP Telstra has reported that around 15% of Australians have a Twitter account, and that 75% of those with an account, used Twitter for mobile.

3. YouTube

YouTube is the fourth most visited website in Australia. The content gathers nine out of ten viewers of come from outside the country. In fact, Australians are so creative on YouTube, that the site is contributing funding to Screen Australia to help more Australians become online video creators.

4. LinkedIn

LinkedIn is the ninth most visited website in Australia. It opened its first local office in 2010, when it had around one million members (it had risen to 4 million by May 2015). In 2016, three of the top 100 most connected people on LinkedIn were Australians, opposed to 11 from the UK and 55 from the USA.

5. Google+

Australia has over 235,000 Google+ users.

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Influencers: Brands, Celebrities and Sport Stars

The most popular Facebook page in Australia belongs to radio hosts Hamish and Andy, with more than 1.6 million Australian fans, while global pages for the TV show Family Guy and rapper Eminem are also popular.

Australian entertainers are the most followed people on Twitter, with teen singer Cody Simpson at number one (with more than 6.2 million followers). Actor Hugh Jackman, and singer Peter Andre are also popular, with over three million followers each.

The most popular Youtube channels are by individual content creators. The most popular is an advice channel called the Community Channel, which has more than 1.4 million subscribers, other popular pages are run by YouTube musicians and a choreographer.

Snapchat Reveals Big Updates in Its Messaging System

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Snapchat certainly knows its basic audience.

Text messaging is the dominant form of communication among teens, with 55% of 13 to 17 year olds noting that they text their friends every day. This finding has been reinforced by several other studies, and is reflected in the burgeoning user bases of apps like Facebook Messenger, WhatsApp and Kik. Snapchat too has seen massive growth, though it hasn’t necessarily been seen as a messaging app, per se.

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That may be about to change. Today, Snapchat has announced a major update to their on-platform messaging and connectivity features, one which has the potential to change the game for messaging across the board.

Using slick new features and upgraded functionality integration, Snapchat has unleashed a powerful messaging toolset that works perfectly in line with the wider Snap experience. And as with many of the platform’s additions, you’ll be keen to show your friends just how cool these new features are.

Here’s how they work. First off, you can now make calls via Snapchat, even if the call recipient isn’t already chatting with you. Once swiped, you’ll have the option to join the video call, watch or ignore. The cool thing here is that if you choose to watch, you can respond to the video chat via text instead of having to be on camera yourself – good for those times when you’re still all morning hair and tired eyes. From here you can take the conversation in a range of directions – you can minimize the video to make it into a more chat-like experience. You can send a sticker – Snapchat has made more than 200 stickers available, giving users new ways to express themselves (this may go some way towards explaining the platform’s recent acquisition of Bitmoji, though Bitmoji are not part of this initial launch). You can send your own GIF-esque response via a new option called Video Notes, a thumbnail video, 10-seconds max, that you can record and send as part of the exchange (with audio, if the recipient taps on the image). You can also send an audio note – a short, voice snippet that’s integrated into the chat flow and multiple photos in a chat, each of which can be edited with Snapchat’s drawing tools, and you can send camera roll photos during both audio and video calls.

In addition, Snapchat stories will now auto-advance, meaning that once you’ve viewed one story (or had enough and you want to skip), the next Story in your list will start playing automatically, making it easy to take in more content on the platform.

There’s a lot happening here, a lot to take in – if you want to see the full detail of the update from Snapchat direct, you can scan this QR code into Snapchat and be taken to the Snapchat Update story.

60 Seconds Instagram Video Will Be Available For Everyone

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Here are two good reasons why you need to keep your faith on Instagram: they haven’t changed their algorithm (yet) and the video duration will be extended to 60 seconds.

Last month, Instagram announced a new 60-second video ad option, extending the options beyond their 15-second and 30-second variants. T-Mobile was one of the first companies to take up the option, launching an extended version of their Super Bowl commercial featuring musician Drake.

Today, Instagram has said that this new, extended video option will be made available to all users, increasing both the capacity and potential for video content on the platform.

Looking to expand video capabilities on the platform makes sense, as the time people spend watching video via the app has increased 40% in the last six months. Those numbers are no real surprise. The wider trend towards video content is prevalent across all social platforms and all of them are looking for ways to better facilitate video to work with evolving growing demand. Following the update of longer video, Instagram is also adding in the capacity (in iOS at least) to make videos out of existing clips in your camera roll. Users will be able to trim video clips, re-arrange them, add filters and captions. Basically, you’ll be given enhanced capacity to build video clips right from your phone, which should lead to some more interesting and engaging video experiments on the platform.

The new additions present some interesting options for the platform, particularly as it moves through its user experience transition in coming months.

Growing Your Business Fast With Social Media Support (Infographic)

So you have tweeted a time or two, asked people to follow your page on Facebook and LinkedIn, and thought about getting Yelped.

However, social media marketing is not as simple as that. If you’re a small business interested in social media marketing, it’s important to invest your money and time in the most beneficial area in your business.

The following infographic illustrates how to grow your business with social media. It covers where your target audience is engaging, the necessity of a solid social media strategy and many more. Don’t waste your time chasing after customers where they’re not, but find the networks where they already are.

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Click to Enlarge

18 Fabulous Pinterest Tools To Amplify Your Business Performance

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Pinterest is one of the new social media for people to discover and share interesting pictures.

It’s also a place for businesses to connect with consumers and prospects through eye-catching product images and inspirational visual content. Thus, acquiring great performance in Pinterest is a must. In today’s post, we will share 18 useful tools to help brands connect with people on Pinterest. There are tools to enhance your pins, manage your campaign, beautify your images and many more.

1. Promoted Pins. Pinterest now offers promoted pins in beta, available to certain businesses in the U.S. on a cost-per-click basis. Promoted pins show up in relevant search results, category feeds, and campaigns. Pick a pin to promote, decide who sees it, pay for the visits, and track what’s working to make changes. Join the wait list to sign up. Price: Cost-per-click.

2. Rich Pins. Rich pins are pins that include extra information on the pin itself. Currently, there are five types of rich pins: movie, recipe, article, product, and place. Product pins make it easy for people to purchase your products – they include real-time pricing, availability, and where to buy. Pinners also get notifications when product pins they’ve added drop in price. Price: Free.

3. Widget Builder. Widget Builder lets you add a Pinterest button or widget to your website. The follow button lets people follow you on Pinterest and see things you pin in their home feed. The other widgets help you showcase your pins, boards and profile on your website so people can see your Pinterest activity. Add the Pin It button to your site to let your customers save things they like to Pinterest. Price: Free.

4. Pinterest Analytics. Pinterest Analytics helps you understand how users are engaging with your content and pins. See your audience’s most common interests and what other businesses they follow, then tailor what pins you add. Get advice on how to increase impressions, clicks, and repins so you can refine your Pinterest strategy. Price: Free.

Third-party Tools

5. Piqora. Piqora is a visual marketing platform for Pinterest with pin scheduling, promotion tools, and analytics.

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Pin the right content at the right time. Find what images resonate with more than 50 visual dashboards. Launch a promotion and track results. Identify influencers, brand advocates, trends, and competitors. See your total revenue and return on investment from Pinterest, including revenue per pin, repin rate, and follower growth. Price: Contact on pricing.

6. Viraltag. Viraltag is a tool for planning and publishing visual content to social networks. Schedule your content to multiple social networks at once. Upload multiple images to your networks at once. Organise your visual content in a single place. Price: Free for three social profiles. Paid plans start at $24 per month.

7. Pinstamatic. Pinstamatic is a tool to quickly create visual content for Pinterest boards without any editing tools. Provide rich content for customers by adding a website snapshot, quotes and text, sticky notes, Twitter profile, calendar date, location map, captioned photo, and even a Spotify track. Price: Free.

8. Pinvolve. Pinvolve is a tool to automatically sync your Pinterest and Facebook pages.

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This tool automatically pulls in pins on Pinterest, Instagram photos, and Facebook posts and displays them on your Facebook page. It also converts Facebook posts to pins. Sync a specific pin board or sync all pin boards. Price: Free for one Facebook page with limited pinning. Paid plans start at $9 per month.

9. PinAlerts. PinAlerts is a quick and simple tool to receive email notifications whenever someone pins something from your website. Price: Free.

10. Tailwind. Tailwind is a tool to schedule pins on Pinterest. Save time with multi-board pinning, bulk uploads, and a drag-and-drop calendar. Automatically optimise your pinning schedule based on when your audience is most engaged. Monitor brand mentions, track Pinterest followers, boards, pin stats, repins, and more with Tailwind Pinterest analytics. Price: Plans start at $9.99 per month.

11. ViralWoot. ViralWoot is a tool to schedule and promote visual content on Pinterest.

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You can add your Pinterest account to the ViralWoot network, and easily add pins for promotion. Schedule pins, manage and grow multiple accounts, and create pin alerts to track pins. Price: Contact for pricing.

12. Woobox Pinterest Facebook Page Tab. This free tool from Woobox allows you to add a Pinterest tab to your Facebook page. Display all the boards from a specified Pinterest user name. Users can view your boards and pins directly on your Facebook page or click to visit Pinterest to repin, like, comment, and follow your pins. Get complete stats for page views, visits, and likes, segmented by fans and non-fans who view your tab. Price: Free.

13. Loop88. Loop88 is an influencer marketing platform for Pinterest. It connects brands to influential users who help them spread their message to followers. Influencers are made available to brands to collaborate on campaigns — much like celebrity endorsements. Incorporate a Pinterest strategy into an existing campaign, or design an entire Pinterest campaign for your brand. Price: Contact on pricing.

14. Wishpond. Wishpond is a platform for executing online marketing campaigns. In addition to a variety of marketing products, Wishpond offers 12 different apps for contests and promotions, including an app for running Pinterest contests.

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Price: Plans start at $5 per month.

15. Curalate. Curalate is a marketing and analytics suite for the visual web. Curalate offers a single platform for multiple networks, campaigns, and even user-generated content. Monitor repins, likes, and comments across all pins posted to your brand’s page on Pinterest. Get insight on your influencers or competition. To run a Pinterest promotion, choose from either fully customisable or express formats to get the solution you need. Price: Contact on pricing.

16. Share As Image. Share As Image is a quick and easy tool that lets you create text-based images for social media sharing. When you find something interesting, highlight it, click the bookmarklet, and create visually appealing micro-content. Price: Free with watermark. Pro account is $12 per month.

17. PicMonkey. PicMonkey makes creative tools for photo editing and graphic design. Use the editor to add text, effects, and overlays. Give a photo a once-over with Teeth Whitening, Wrinkle Remover, and Airbrush. Design pictures for banners, invites, and more. Use the collage maker’s flexible layouts to create a photo collage. Price: Free with ads. Pro plan is $4.99 per month.

18. Visually. Visually is a platform for brands to create visual content with creative teams. Brands can recruit Visually’s creatives to produce dynamic, visual micro-content for Pinterest.

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It features a project center to communicate seamlessly with your creative team. Visually offers flat pricing and a satisfaction guarantee. Your project is only complete when you say so. After that, leverage the Visually distribution network to launch and promote. Price: Starts at $195 for micro-content.

Are You Ready for Instagram Algorithm Change?

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Instagram recently announced that it will adapt a non-chronological newsfeed order, similar to its big brother, Facebook.

Instead of sorting posts in a chronological order, Instagram’s latest algorithm will weigh in a variety of social signals, such as a number of post engagements. It will also consider content you liked before in an attempt to sort images in the order of “relevancy,” or as what Instagram perceives to be of most interest to you.

Instagram has secured its position among top networks for businesses, thanks to its almost exponential growth. What started as a teen photo-sharing app bought by Facebook in then-incredible $1 billion deal, the network is projected to rack in $1.86 billion in revenue this year as its user base growth outpaces general social network usage.

Unfortunately, this change has caused a storm of complains. It went as far as to prompt a petition on Change.org, asking Instagram to leave its chronological feed alone. The outrage was mostly caused by comparing this change to Facebook’s algorithm. Notorious for discriminating business pages’ content, it upset many business owners when organic post reach plunged to unbelievable lows. In a lot of cases, Instagram was their network of choice because of its chronological order and an unlimited reach of posts.

The good news is, Instagram hasn’t launched the change yet, so people can chill at the moment.

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However, the comparison of the two networks is unfair. Unlike Facebook, Instagram does not separate “personal” from “business” accounts. As of right now, a profile is a profile, independently of its use.

8 Social Media Tips for Small Business (Infographic)

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Social media is taking over the business world. If you can’t keep up with it, you will be swallowed by the bigger names on the field.

There are 1.49 billion monthly users on Facebook, that are active users. That’s just Facebook, and not considering all of the other social media sites that are showing popularity online and on mobile media.

In a recent post on 2016 social media trends, statistics for may social media sites have been shared that show what to expect this year on each of these sites. People are doing more searching on social web, more people are watching videos on Facebook, and all of the unique features offered by each site are breeding better engagement for businesses.

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Infographic credit: Post Planner

3 Tips to Test the Effectiveness of Your Social Marketing Efforts

If you’re using social media for business, you would need to test and measure it regularly. However, just because it’s hard to place a solid ROI figure on social media, doesn’t mean you can’t measure the effectiveness of social media.

Don’t test and measure just for the sake of having cool looking metrics and graphs. Instead, measure your social actions to learn what works, what doesn’t and how to improve. To get genuine traction on social media, you have to balance consistency and context. Before you post, consider what do you want your content/post to achieve and how you want people to engage with your posts? Most of your goals will centre on engagement (like, comment, click the link or shares).

The tactics that get more clicks and shares are the posts that inspire, engage, educate or amaze. Take a look at the following tips to measure the effectiveness of your social media below.

1. Split Testing

For important sales posts, test the same post in different ways. For example, use the same copy with two different images (one with objects Vs. one with people), or use the same image with different copy, or mix of both. Schedule the posts on the same day of the week and the same time a couple of weeks apart in order to get a true reading and monitor what people engage with.

2. Check The Trackable Links

If your posts link back to your website, you’ll want to be able to tell them apart in your analytics report. In Google Analytics you can use URL builder to identify the URLs that are most effective in attracting users to your content.

3. Test The Landing Page and CTA (Call To Action) Buttons

Is your audience engaging with your content? Are they clicking the links and following your call-to-actions? Test different calls-to-action to see what catches your audience’s attention. Then, once you’ve convinced your audience to click through, test different landing pages to see what happens once followers land on your site.

6 Brilliant Tips To Advertise On Instagram

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While Instagram has grown in an exponential way, there are still business owners out there who can’t see its big potential as a platform for marketing.

After all, how can you advertise anything with just pictures and a few words? Well, in fact, pictures and a few words can turn into a huge following, and those followers can be drawn to your website. There, you can have things of value to offer visitors, in exchange for an email address.

So, do you want to know what are the quick and easy tips to get yourself shine on Instagram? Here are 6 of them.

1. Find What Your Audiences Like

If you are involved in content marketing via a blog, Facebook, Twitter, etc. you have already developed the persona of your target audience. You know who your customer is. Now, your job is to figure out what types of images and words will appeal to them. If, for example, your customers are other small business owners, can you come up with daily inspirational quotes with great images in the background? Quotes that will encourage and support them?

If you are marketing to millennials, what are their values? What do they want from the businesses they will support? Study their needs and wants. For example, they want businesses that have charitable causes. So, advertise the cause you support with some great photos and a call for them to come to website and participate with you.

2. Consistency

This may be the hardest thing to do, because it takes time to find the images and photos; it takes time to find engaging content that will draw people in and entice them to share with their followers. But a couple or three posts a day will go a long way. If your content is interesting, people will begin to look for it. Don’t disappoint them. And you can do the analytics and find out what times of day you are getting the most traction. That’s when you post, every day.

3. Engage Your Audiences

You want followers interacting with you? Post an image with a question! They can tap twice if they agree. Then ask them to tag their friends so they can answer the question too. You can appeal to emotions through your questions too, increasing the possibility that they will answer and tag.

4. Add Your Brand to Every Image

Get your brand name and logo somewhere on every image/graphic. It has to be visible to everyone every time you post.

5. Don’t Waste Precious Space

You may want to insert a hashtag or to provide some more info, either of which may destroy the image and catchy quote or phrase. Here is the “fix for that.

  • Post your image with your quote or phrase.
  • Then immediately open up a comment section, and put in a comment.
  • You can provide the additional information you want or a catchy hashtag.

This is a great way to get a conversation started, and then you can offer something of value. All they have to do is tag their friends and click the link in your bio to retrieve the value being offered. You haven’t compromised the engaging image, and you have increased the chance of conversion.

6. Place an Offer Right on your Post

Give away something of good value in return for your follower doing something. You can create a contest where to win the prize, followers (yep, they have to follow your social media page first) had to do things that basically are going to promote your stuffs. Now, let’s take a good look what is going on here: three or 5 people would be randomly selected for the free subscription, and can you guess what will you get? A new follower, a “like” and tagging two friends, and traffic to your website.