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5 Useful Social Media Apps That You Will Use

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There are millions of social media applications that you can use to optimise your business. However, you won’t need all of them. The question is, which one you should use?

In today’s post, we will share five road-tested social media apps that might be helpful with your social media marketing.

1. Circloscope

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In short, what does Circloscope do for you? Here is the ad copy, which was taken from the website:

  • Quickly and easily create circles of engagers from any Google+ post – those that commented, shared, and +1’d the post.
  • Create circles from those that engaged with the most recent posts of any Google+ profile, and those that have been circled by others.
  • Easily create circles of those that have commented on your event, and those that replied Yes, No, or Maybe.
  • Know exactly who is following you back and who isn’t, plus how active and popular they are. Unfollow by any metric you choose.

There is a free version that does everything the premium version does, except the mass adding & removing of people — so you don’t have to go in blind, though the it’s the mass adding & removing of people that’s the most compelling feature of this app.

2. FullContact

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If you have terrible problems with duplicate contacts, bad merges and out-of-sync issues, then you should give FullContact a try. It allows you to merge duplicate contacts easily. It also enables to use the power of all your social media platforms to update all of your current contacts with their social media profiles, up-to-date contact info, and profile photos. You might consider the premium version, which costs either $9.99/month or $99.99/year.

3. Scrubly

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If you are still hesitate to use FullContacts, you can try Scrubly as an alternative way of doing a power-wash of your contacts. It does the same thing as FullContact does, but it takes a lot longer. Plus, it is a lot funnier as they keep it charming and silly while the app goes through your contacts and social media accounts. However, when it’s done, everything is tidy, neat, and updated. The service is available for $19.95-per-scrub or $39.95 for a year.

4. Buffer

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Buffer App is undeniably so cool. It makes content marketing automation easier than before. It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter, Facebook and and many more. You can also queue up lots of content that you can then share over all of your social platforms, including Facebook, LinkedIn, Twitter, and Google+ as well as Facebook Pages, LinkedIn Company Pages, Google+ Pages, LinkedIn Groups and more. You can plug in all your RSS feeds and they can then get buffed into your Buffer queue. You can also use Buffer as a way to retweet from Twitter instead of that ugly and awkward “quote tweet”. Buffer does everything better, period.

5. GaggleAMP

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What does GaggleAMP do? It’s like a social media list service. Gaggle is comprised of people who have subscribed to your social media feed. So, when people subscribe to your Gaggle, they can easily retweet the tweets you place into your Gaggle queue and share any of the LinkedIn, Facebook, and Google+ content you place into the queue. You can also automatically queue up all of your blog posts and articles via RSS. Plus, Gaggle allows subscribers to set up their Twitter and LinkedIn accounts to AutoAMP their content. It’s set up more for business than personal, but branding and sharing is the selling pont of GaggleAMP. Even if you don’t have a company, you can become a valuable content curator. Prices start at $50/month, but it’s really woth the price. GaggleAMP is a true social media secret weapon.

Online Statistics: Most Australians Spend At Least 10 Hours On The Internet

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Australians spend almost ten hours a day connected to the internet and consuming media.

The latest survey, which were gathered from 25 countries, ranks Australia number four on a list of consumers who spend most of their time with online media. The US takes the first place with an individual’s average daily consumption coming in at 11.3 hours, then Canada at second place (10.6 hours) and in third place, Singapore (10 hours). Australians on average spend 9.9 hours a day glued to an online device.

The research states that online engagement often doesn’t come at the expense of other types of media consumption, like radio or TV. With the rise of social media multitasking, it’s possible for most people spending time doing both activities at the same time.

However, according to the same research, traditional radio comprises 15% of Australians’ media consumption time, down from almost one-quarter (23%) in 2008. The next infographic provides a good insight of some of global research findings regarding to the social media consumption:

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The ability to “media multi-tasking” has become the prominent characteristic of modern media behaviour. Media consumption no longer follows a linear pattern. There is a lot more overlap in media usage as a result of connected mobile devices that allow consumers to access content from different channels simultaneously.

How To Refresh Your Company Social Media Accounts (Infographic)

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When your social media strategy is not as successful as you plan earlier, you might need a social media ‘reset’.

When things go wild on social media, it’s always a good idea to provide some time once per month to clean up your company social media accounts. You might need to take a step back to re-evaluate and update your current online presence. This way, you will be able to strengthen your brand and grow your online marketing efforts in the future.

Furthermore, here are some easy ways to refresh your company social media accounts:

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How To Construct A Super Social Media Strategy (Infographic)

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Social media can be complicated at times.

You might have all the social media accounts across various different platforms, with loads of great ideas for posts to promote your business. However, for some reason, it’s just not right. There is something missing.

Social media looks easy, but like any other area of business, it needs a proper strategy. You need to think about who your target audience is, what they are looking for online and how you can solve their problem. Social media is the best way to engage and build relationships with customers, and potential customers, while showing off your brand’s personality at the same time. In the following infographic, you will learn 10 great stats and 6 actionable tips you can use to develop an even more awesome social media strategy that (hopefully) will increase your sales.

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Instagram Is Going To Launched Paid Ads On Australia Soon

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Instagram will start running paid ads to Aussies in no time.

The photo sharing app started experimenting with its paid ads program in the US from November last year. Later on, the paid opportunity is also rolling out in the UK with brands including Starbucks, Sony and Cadbury scheduled to be the first. In the UK, the brands followed the global deal with Instagram back in March. It is unknown whether this deal will be the similar case in Australia. At the time the deal was said to be worth $100m.

The similar condition is set to happen on Australia over the coming weeks. A number of agencies are thought to be involved in creating paid Instagram content for brands. However, the Facebook-owned “visual” social media app is said to be being even stricter on the creative direction to keep content premium and attempt to avoid a backlash over ads appearing in users’ News Feed.

On the other hand, Instagram premium posts did run into problems in the US. One of the first brands to run paid content on the platform, McDonald’s, faced a barrage of negativity from users unhappy about the lack of targeting for the ads. The posts attracted likes in the thousands, but also a high volume of negative comments.

The Ultimate Guide To Google+ For B2B Marketing

As one of the newcomers in social media world, Google+ is often underrated by most social media marketers.

While numerous marketers are trying their best effort on this social media channel, many of them failed to grasp the desired result. Another marketing place is needed, so the probability to get deals will increase. Well, you not only have to know what to say, but also how to say it. Ideally, creating posts in the correct format will facilitate users engagement. At the same time, it will increase the proportion of delivered messages.

Whether you are a brand or a potential client, the information from the infographic below will ultimately re-align your approach on Google+.

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The Complete Social Media Cheat Sheet For Professionals (Infographic)

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Social media marketing can be a daunting task, especially with the huge selection available out there.

Nowadays, with all of the social media channels on the market, it can be a little bit perplexing to decide which one to focus on. Should you tweet, like, snap, or comment? The following infographic breaks down the most popular social media services into easy to understand chunks, describing how they can be exploited, the demographics of each social media channel, as well as highlighting their pros and cons. Learn how to best leverage each platform for your business and start socialising right away.

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The Ultimate Image Adjustment Cheat Sheet For Social Media (Infographic)

Nowadays, everyone is on social media. Whether it’s a continuous stream of posts or a selfie in every single location, we have arrived to a generation obsessed with social sharing.

Images and videos grab the most engagement from your audiences. They are fun, easy to view and stand out from others. This is the reason why picture and video apps like Instagram and Vine have become increasingly popular. When it comes to engagement, posts that include photos get around 39% more interaction that posts without. Facebook and Twitter are constantly updating their services to provide the best platforms for media sharing and there are now thousands of ways to stand out from the crowd using visual media.

Here are five tips for sparking engagement using photos and videos on social media:

  1. Have a caption contest.
  2. Use quoted pictures followers identify with quotes and then want to share them.
  3. Have a message (and a link) to go with you image.
  4. Create short video clips.
  5. Make sure your images fit with the suitable social media channel.

Regarding the fifth tip above, here is an infographic that covers almost every aspect to make sure you have the right size, format and dimension for various social media channels.

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Five Overlooked Social Media Channels That Might Fit With Your Business (Infographic)

Social media is undeniably important for today’s business. However, when many popular social media channels have been dominated by big brands, one need to think about other alternatives.

Facebook, Twitter, LinkedIn, Pinterest and Instagram are the big names when it comes to social media marketing. However, many marketers are unaware of the existence of less-known social media channels that might be useful for their business. Social media marketing is all about finding the right crowd. When you have found the perfect audience for your business, it doesn’t matter whether your social media selection is the big or the small ones. Thus, in today’s infographic, we will present five lesser-known social media channels that might fit with your business.

Having a social media presence is a must in both web and mobile marketing business. Consider taking the other way out from the big networks and more closely curating your social strategy by leveraging one or more of these overlooked channels:

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Five Quick Social Media Marketing Use For Startups

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Nowadays, startups are already aware of the power of social media for their business.

However, many of them are not using their social media channel to its maximum potential. The art of social media marketing lies on its flexibility. You can use it in many different ways from networking with other business owners, promoting your brand, targeting a specific demographic, to keeping in touch with existing customers.

Here are five social media hacks that you can use to grow your business:

1. Advertise on Social Media

Popular social media sites like Facebook have advertising programs where businesses can advertise on their network. You can target people by their demographics and location, making it a very cost effective way to build a fan base or promote your products and services.

2. Increase Your Market Share

One of the biggest challenges that startups have is trying to compete with the established brands in their marketplace. While it may be a difficult battle to win with an authority site or try to outrank them in the search engines result page, you can quickly gain market share through social media. One of the easiest way is to build an audience in your own social media channels. A good way to start is by embracing Google+ and Pinterest community.

3. Social Media For Promotions

It doesn’t matter whether you’re promoting a sale, coupon, or special event, using social media will help you get the most out of your promotion. Setting up your promotion on social media is more accessible to your audience than email as many people visit a social media site by default when they get online. People also follow businesses on social media to get notifications on the latest coupons and offers. What’s more, setting up an attractive promotion on social media means that your followers may share it with their network. So if you haven’t moved your email list or blog followers to your social media platforms, it’s important to do so.

4. Find Joint Venture Opportunities

The most cost effective way to bring in a large amount of customers is to find a joint venture partner. There are numerous businesses available on social media that you can connect and possibly set up a deal with. For example, a lawyer can easily team up with a physical therapy clinic for car accident or other accident referrals. It’s all about creating win-win deals with businesses that complement yours.

5. Integrate Your Social Media With Other Marketing Channels

It doesn’t matter what marketing channel you use, integrating social media can make your existing campaigns more effective. For example, social media can help you target consumers to include in your mailing lists for your email marketing campaigns. This will influence your conversion rates and lead generation goals.