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How To Choose The Best Social Media Channel For Your Business (Infographic)

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Social media can assist your business to the road of success, whether you own a traditional brick and mortar business or an online startup.

Understand your prospects, current audience and loyal fans by choosing the right platforms for your business and sharing interesting content that people want to consume.

Here are some tips for you:

  • Establish your market: Measure your demographic. Is it a visual product or service? Would certain social media outlets (like Pinterest, Google+ or YouTube) be more beneficial than others?
  • Have great content: Make sure you’re offering valuable, engaging content that won’t make followers switch off.
  • Be consistent: Make sure your brand is recognisable across all social networking sites, and fits seamlessly with your company’s branding style.
  • Competitive is a natural thing: There’s no harm in doing some market research on who your competitors are and how they do business. Whatever they do, you must do it better!

Read more tips in the following infographic:

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Click to Enlarge

The Importance Of Being Social (Infographic)

Social media is one of the most important factor when it comes to customer service, as buyers and sellers are in the research stage, where both of them are trying to learn the best way to communicate with each other.

For those who are not unaware yet, social media have their own “rules of conduct” and “language”. Learning social media etiquette is very important aspect of customer service on platforms like Twitter and Facebook. It is equally as important as learning how to best manage your communications over various social media platforms.

With the right mixture of tools and a willingness to pay attention on all conversations with customers, you can ensure that maneuvering your way around various social media channels and communicating with customers is as effective and efficient as possible. In the following infographic, you will learn a brief explanation on how to manage your social media account, complete with some great social media management example.

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Five Amazing Tools For A Marvelous Instagram Profile

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Instagram is no longer all about posting photos and cool filters. More than that, it has evolved to become a complete visual portfolio for your brand.

As such, brands need to be giving their followers a true taste of what they’re about by presenting a cohesive profile that can complement their brand ethos as well as their aesthetics.

In the era where first impression is one of the most important thing, to ensure your Instagram grid looks fabulous, you need to plan your posts, schedule them in advance and monitor their performance. In today’s post, we are going to present a list of five amazing tools to help you create a perfect photo for your Instagram feed.

1. Iconosquare

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Iconoscquare gives your Instagram efforts so much support. With this tool, you can monitor specific users and hashtags in customised feeds, discover your followers’ geotagging location, identify your most influential followers, sort your media by engagement rate, easily compare yourself with your competitors, track hashtags and manage past performance.

2. Hootsuite

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?If you’re using Hootsuite to manage other social media channels, the Instagram integration can save you even more time. It not only allows you to schedule and publish Instagram content but you can also monitor and engage with Instagram audiences from the same window you’re using to engage followers on other platforms. That said, posts are required to be posted via the Hootsuite mobile app. At the time you choose to publish, you’ll receive a push notification from your Hootsuite mobile app.

3. Onlypult (formerly Instapult)

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Onlypult is simply dedicated to scheduling your Instagram posts without a push notification, making it a very convenient tool. You can schedule one or more Instagram posts (not compatible with videos) to go live at times that are optimal for your audience, complete with text and up to 30 hashtags. This site is developed and hosted in Russia and Instagram’s terms of service don’t allow third party aps to post automatically into the platform. Thus, do so at your own risk.

4. PLANN (formerly Plan your Gram)

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Perfectionists out there will love this tool. PLANN’s revolutionary approach to planning and scheduling your posts is ideal for anyone conscious of their online portfolio appearance. This mobile app lets you curate your feed with a visual drag’n drop feature. From there you can simply plan out your posts and schedule when it’s time to upload – you’ll receive a push notification to your phone to let you know when it’s time.

Note: This app is yet to be released. Yet, if you do favor its teaser, you can register to be one of the first to use it.

5. Later (formerly Latergramme)

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Plan, manage and schedule your Instagram posts with Later’s website and mobile app. It’s easy to use and a very simple way to manage your visual feed. They’re also planning to extend the service across other platforms in the future. Like Hootsuite and PLANN, Later utilises a push notification feature at the time you have scheduled.

Top 12 Social Media Tools for Scheduling and Publishing in 2016

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With the large numbers of social media tools available, choosing ones that really work is not an easy task.

In order to help you to sift through the sea of tools, we decided to research several tools that help you update multiple social media networks in one place. In this post, you will find our conclusions for others who are also in the process of choosing a social media publishing tool for their business.

Social Media Tools Comparison

Here is the list of 12 social media tools you need to use in 2016:

  1. AgoraPulse
  2. Buffer
  3. Everypost
  4. HootSuite
  5. IFTTT
  6. MarketMeSuite
  7. MassPlanner
  8. Oktopost
  9. Sendible
  10. Sprout Social
  11. ViralTag
  12. Zapier

Social Media Tools Comparison Chart

Here’s a list on pricing, features, and social networks supported for each of the above mentioned social media tools. Please keep in mind that while some offer specific features, they are only offered at certain pricing plans. Also, some features may be available for specific platforms but are not noted in the chart because the details were hard to find on their website.

Click the image below for a larger view. Pricing is USD.

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Extra Notes

  • IFTTT and Zapier are not social media management tools. However, they do have features that allow you to automate publishing updates to specified social media networks.
  • MassPlanner is the only tool thatwill allow you to schedule updates to Google+ Profiles and Communities. However, it’s a desktop-based tool for Windows. Mac users will need Parallels for Mac or a Windows virtual machine. You also have to have this software online and running when posts are scheduled to be sent.
  • Sendible can publish to a lot of additional channels not listed in this chart.

Initial Impressions

PostPlanner is not included in the chart because it only works with Facebook. However, it’s still an awesome tool to use on a daily basis for updating my Facebook page.

You can use an IFTTT recipe to automatically send all of the posts you save in Feedly to Buffer to be tweeted out at a later time. Other combination you can use including HootSuite for Twitter engagement and real-time keyword monitoring. You can also use Oktopost to create campaigns for my latest posts that you want to promote to as many social media profiles, pages, and groups.

Additional Usage Notes

  • Every Facebook group, Google+ community, and LinkedIn group has their own rules. Some do not allow you to post links. Be sure to review each group’s rules before you add them to these social media scheduling and publishing tools. When you do find groups that allow members to share links, make sure your links are 100% relevant to the group topic.
  • When you publish to multiple public Facebook groups, it will show up in people’s news feed. When you publish to groups that your friends are members of, it might also notify them that you’ve posted to a dozen or so groups. In other words, publishing to multiple groups on Facebook could make you look like a spammer. You might want to consider spreading out your Facebook groups promotion across several days.
  • When you publish to public Google+ communities, it shows up on your Google+ profile by default. Go to your Google+ settings and uncheck the box under the Profile section to “Show your Google+ communities posts on the Posts tab of your Google+ profile.”
  • Several tools allow you to automatically schedule and publish updates from RSS feeds. Choose your feeds carefully as you don’t want to over inundate your audience or end up sharing content that isn’t great or relevant to your audience.

Facebook is Launching The New Like Button and Chrome Extension

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Facebook always want to keep ahead of the game among its other competitors.

Facebook’s Like button for websites is getting a makeover. Soon it’ll go from this:

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To this:

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Seems relatively minor right? But just like Pinterest’s recent update of their web-sharing button (switching from ‘Pin it’ to ‘Save’), it’s actually more significant than it seems.

Over on the Facebook Developer blog, Software Engineer Yue Cai explains the change, along a few others, in detail, noting that:

“The Like and Share buttons both use the Facebook “f” logo today. Our hypothesis was that more people would understand the thumbs up icon on the Like button, so we conducted qualitative and quantitative tests to measure them side-by-side. The results revealed an increase in engagement, so we are switching the Like button from the Facebook “f” logo to the thumbs up icon.”

How much more engagement? According to The Verge, Facebook’s tests showed a 6% increase in engagement with the Like button after the switch.

That’s a significant increase, especially when you consider that Facebook Like buttons are viewed over 10 billion times each day across millions of websites.

And what that means for you, as a website owner, is that this change could positively impact your Facebook shares, which can only be a good thing.

In addition, Facebook’s also releasing new button sizes to better suit different mobile formats and modernizing their entire suite of social plugin buttons with “updated icons that better reflect the Facebook brand and provide a more engaging experience for people.”

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“The new design system will work across all our buttons, and includes color consistency, a flat button design, and Like and Share counts within the button for a cleaner, more refined visual style.”

Facebook’s also announced that Instant Articles publishers will soon be able to add Like, comment and share buttons to the end of their articles, with interactions included in their aggregate Like and share counts.

They’re also releasing two new Chrome extensions to facilitate more sharing and saving actions.

  • The ‘Share to Facebook’ extension makes it easier for users to share any link to Facebook, Groups or Messenger from any website
  • The ‘Save to Facebook’ extension enables users to save content to Facebook so they can read, watch, buy or otherwise revisit them at a later stage.

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“Sharing and saving great content are two things that people love to do when browsing the web. Improving this experience for people drives greater engagement and distribution of content for sites and keeps visitors coming back for more.”

According to Facebook, over 300 million people use the Save on Facebook feature every month, so there’s clearly a demand for such functionality – and Facebook, of course, is keen to capitalize on this and become the center of your online media consumption process.

They’re smaller additions to the wider Facebook eco-system, granted, but significant ones nonetheless. And if they can get more people sharing more of your content – even by 1% – then that’s a benefit you’d otherwise not have seen.

For any site that’s already embedded a Like, Share, Send, Follow, Recommend, or Save button, no additional action will be required as a result of this upgrade – the updates will automatically take effect. The changes will be rolling out “over the coming weeks”

Twitter is Incorporating Searcheble Emoji and Stickers to Uploaded Photos

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It’s not a secret anymore that people love emoji, and social media channels know this.

Recently, Facebook introduced ‘Reactions’ in part as a response to the way in which people were already using those little smiley faced images on their platform, while Instagram released a report last year which showed that nearly half of all text on the platform now contains emoji in some form.

Doesn’t want to get behind the race, Twitter is starting to get into the emoji game. The good news is, of all the  social media platforms, Twitter’s format probably makes it best suited to emoji. The 140-character limit requires more creativity in how you communicate, so anything that can make it easier to convey your meaning in fewer words is beneficial – which is exactly what emoji facilitate.

Twitter users’ interest in emoji is reflected in the numbers – the platform recently reported that More than 110 billion emoji have been tweeted since 2014, and, like Facebook’s Reactions, Twitter’s made its own changes to work with this trend, most notably in the switch from a ‘star’ to a ‘heart’ icon for ‘favorite’ last year. And again, part of the motivation behind that was the fact that the heart was already one of the most used emoji on the platform.

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Given this, and given Twitter’s need to get more people interested and involved with the platform, today’s announcement comes as little surprise.

From now on, you’ll be able to add emoji-like stickers to your photos when you post them to Twitter via your mobile device.

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Of course, people have been able to do similar on other platforms for some time. With Snapchat, you can even put stickers on your video posts and have them move and scale as the video plays. However, this improvement should be a good step for Twitter to face the more and more competitive battle ahead.

Some New Social Media Sites Your Business Should Take Advantage Of

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Have you noticed some new apps that can elevate your business to the next level? Here is our top ten list.

Today’s tech world has introduced a number of apps and works in our life indefinite way that helps us to stay connected globally, family and friends. It is a virtual place to express oneself, get connected to professionals and the best part of it is to introduce your business.

Here are ten new social media apps that will give certainty and provide your business to a new avenue to the customers:

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  1. Yo: It is a simple messaging or Push Notification App. It is a social application for Android, iOS and Windows Phone.
  2. Yik Yak: It is a social media smartphone application, available for Android and iOS, that helps to create and view discussion within a 5mile radius.
  3. Periscope: It is a live video to the world as well as streaming app for iOS and Android. This helps to notify your followers so that they can join and give comments.
  4. Shots: It is the best comedy app to get the daily dose of laughter through funny posts from your friends.
  5. Trello: It is a web based project management application and gives you perspective to overall your projects, at home and at work. To know more about Social Media Marketing In Toronto, is the best option to gain knowledge.
  6. Wanelo: The best way to shop on your phone as it has new amazing products of big brands too.
  7. Snapchat: It is a mobile app that allows users to send and receive “self-destructing” photos and videos.
  8. Vimeo: It is an app where you can store, watch, and share video and the easiest way to upload videos to Vimeo from camera and photo app.
  9. Vine: It is a short- form video sharing service. You can record and edit 5-6 second long looping video.
  10. Viber: You can make free messages and calls from any Android device on any network to Viber user anywhere.

Social is The New SEO: Why We Should Care About It

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For a long time, every SEO practitionrs behaved precisely as what Google thinks. However, if Google said that social signals don’t affect search rankings (as explained below), what we are supposed to do now?

We believe that social is the new SEO. However, what has actually changed with social media and SEO? Let’s take a look at a brief history of Google’s conflicted stance on social signals.

Google’s stance on social media

First, in May 2010, Matt Cutts stated that the algorithm does not use social signals as a factor in search results. Then, in December of 2010, he revealed that the algorithm does use social signals as a factor in search results.

Finally, in January of 2014, Cutts stated that the algorithm does not use social signals as a factor in search results.

These confusing back-and-forth statements have caused some confusion in the search community. However, let’s take a look at Cutt’s statement below:

For the last several years, we’ve been operating under the assumption that social signals were an algorithmic rank factor.

The metrics seemed to back it up. The higher our social following, the better our sites seemed to perform in the SERPs. Evidence suggests that the so-called “social signals” were a helpful SEO feature.

And now, suddenly, they aren’t a factor? If that is the case, then thousands of SEOs and social media managers have been barking up the wrong tree. We’ve been throwing millions of dollars and thousands of hours into pumping up our numbers of followers, fans, plusses, retweets, and likes in order to improve our SEO.

Now, apparently, that doesn’t work for SEO. Social signals do not impact SEO.

To quote Cutts’ exact words:

Facebook and Twitter pages are treated like any other pages in our web index so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it, then we can return that in our search results. But as far as doing special specific work to sort of say “you have this many followers on Twitter or this many likes on Facebook”, to the best of my knowledge we don’t currently have any signals like that in our web search ranking algorithms.

What should we do about it?

Well, no matter what happens, you should never neglect the power of social media. The whole point of this article is that social signal is important. Eventually, it’s the new SEO. It’s one of the most important elements that you can spend your time, efforts, and marketing budget.

So, maybe these “signals” we loved so much aren’t working. Now what? Well, social is still a valuable channel for promotion, content, distribution, virality, and sharing. Social is still a crucial aspect for search even if it doesn’t register as one of Google’s many algorithmic ranking factors.

Stay on top of social. More on that later. For now, please remember — don’t neglect social!

Change your perception of “SEO” by including social search engines

SEO is nearly synonymous with Google optimisation. Most of the discussion on the Internet centers around what Google likes, what it does, how it crawls, and why it behaves the way it does.

However, search engine optimisation includes the search that happens on social media search engines. Google isn’t the only search engine out there. Still, while there is Bing, Yahoo, Ask, and AOL but the amount of search that these engines manage is minuscule compared to Google.

Look at a typical example of traffic generation:

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This pie graph demonstrates that Google is the dominant source of search engine traffic. There is a surprising reality lurking behind this graph that we don’t often think about.

Social is a search engine too!

Social referrals don’t register in the graph above because the social searchers have the company’s social page, not the company’s website (with analytics tracking), as their destination. Nonetheless, visitors who find the company on its social platforms are searching, accessing, and interacting with the company in a very real way. Social is the new SEO because social networks themselves function as powerful and widely-used search engines in their own right.

Instagram Has Gained 500 Million Users (With 300 Million Of Daily Active Users)

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Lately, ?Instagram has been on a massive rise.

Instagram hit 300 million accounts back in December 2014 and spark questions as to whether it had already become one of the Big 4 social media platforms (for instance, Twitter had 284 million monthly active users). Then, nine months later, Instagram announced it had hit 400 million monthly actives, reinforcing the platform’s growing popularity.

In between then and now, Instagram has ramped up it’s advertising options and announced a major change to the way its news feed works, changes which many have speculated will alter the user experience slow the app’s momentum.

Here’s an official Instagram statement regarding the newest:

“Today, we’re excited to announce our community has grown to more than 500 million Instagrammers — more than 300 million of whom use Instagram every single day. Our community also continues to become even more global, with more than 80 percent living outside of the United States.

That’s a major jump – and just as the last 100 million new active users came within nine months, it’s only taken Instagram another nine to hit this new benchmark, showing that enthusiasm for the app isn’t slowing down.

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However, what really stands out here is that Instagram now has 300 million daily active users who are sharing more than 95 million photos and videos on the platform every 24 hours. Earlier this month, Snapchat touted that it was now reaching 150 million daily actives, underlining that app’s own huge expansion. Here is the estimated daily active users among big social media accounts:

  1. Facebook – 1.09b
  2. Instagram – 200m
  3. Snapchat – 150m
  4. Twitter – 136m
  5. LinkedIn – 53m
  6. Pinterest – 50m

As you can see, Instagram’s actual DAU puts it well ahead of Snapchat – double their daily active count, to be exact. If you’ve not considered how Instagram could be used as part of your marketing and outreach efforts, it may be time to re-assess – the app is huge and only growing, and it’s still gaining momentum over time.

Using Snapchat For Business (Infographic)

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Unlike other social media channels, Snapchat is unique. Its fleeting nature adds a sense of urgency companies should not hesitate to tap into. Today’s infographic breaks down the Snapchat basics and highlights how you can build your brand’s Snapchat following. Take a look at it!

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Infographic credit: Sure Payroll