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Top 5 Pinterest Tips To Boost Your Blog and Web Traffic

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Pinterest is one of the most incredible tool for generating traffic to your website and blog.

With over 150 million registered users, this highly visual platform is bustling with consumers that are seeking to engage with your company – it’s a perfect platform to share your brand’s story, highlight products, connect with a new audience, and increase awareness.

If you’re looking for better ideas to leverage Pinterest in your social media marketing strategy, and get more eyeballs to your website, here are five quick yet effective ways to achieving this goal.

1. Create A Board For Your Blog Content

Simply creating a Pinterest board solely for your blog posts is a great move to driving fresh visitors to your content. Your blog board will make it easy for your audience to find, read, and follow regularly. This tactic can also influence your blog posts’ SEO ranking in some instances.

Choose keywords that your audience is actively searching for when considering your board’s name – this increases the chances of it showing up in Pinterest search results. Also, provide a good description that shares further insight to your content. Aim for a couple of sentences and naturally sprinkle your target keyword/s throughout.

Finally, remember to link your blog post to each of your Pins to send traffic to your blog.

2. Use Long Visuals To Stand Out

Because Pinterest is all images, it’s easy for users to pass by and overlook your content. As such, it’s important that your images stand out and capture attention.

Using long visuals is one way to separate your brand from the herd.

In fact, the most successful size for Pinterest images and graphics are the longer ones (typically 735 by 1102px). For this reason, infographics do amazingly well on Pinterest. You can easily add more infographics into your social media and overall visual strategy by following these tips and going to sites like Visme to simply create your own.

3. Host A Contest

Social contests can be a highly effective way to gain exposure, grow your leads, and build more “buzz” around your business. It gets your followers increasingly engaged with your content, driving more traffic to your boards and website.

When holding a content on Pinterest, be sure to adhere to their guidelines.

One way to boost traffic to your site includes creating a contest board and asking your audience to submit their favorite blog posts directly from your website (ask them to grab the URL and share it on Pinterest) and then have the participants write a comment about why they liked that post. You could name the person with the best thoughts in the comments as the winner.

Select prizes that are appealing to your audience to get them more engaged. Don’t forget to share the contest with your e-mail list and on other social properties, like Facebook and Instagram.

4. Opt For Popular Keywords In Lieu Of Hashtags

On Pinterest, keywords work better than adding a host of hashtags in your pins. In fact, Pinterest will demote your pins if you have too many hashtags and recommends against using them.

Instead, use keywords in your pin and board descriptions so they’ll show up in people’s Pinterest search results.

A good way to discover what’s trending on Pinterest to drive traffic is to check out the “Popular” section that reveals the hot topics for the day. Let this serve as a guide as to the types of pins you should be sharing.

5. Get Involved In Pinterest Contributor Boards

A sure-fire way to gaining a lot of traction to your site is when you share your pins to a Pinterest contributor board.

Known as Pinterest’s group boards, people collaborate and post relevant pins for all to see. The tangible benefits of leveraging contributor boards can be significant, including more repins, increased exposure, and new fans of your brand. It’s also a great platform to connect with other social influences, gain ideas, and discover which topics are creating momentum in your niche.

It is, however, important to always read the rules of each board to avoid violating them and being banned from the group.

Conclusion

In each of your posts, be sure your pins link to a URL – whether it’s your website, blog, or landing page. The goal here is to create traffic to your site so don’t forget to check and ensure your pins are being directed to your intended site page.

Finally, giving a clear call-to-action is vital to moving your viewers to the next step. Tell them specifically what to do (click on the link or image) to increase results from your social media marketing efforts.

Top 6 Social Media Trends in 2017 (Infographic)

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If you are asking what’s the latest trend in 2017, the most obvious answer is the social media itself.

Although there is a lot of uncertainty going into 2017, social media is taking the cake with its obscure nature. With an astonishing percentage of young adults using Snapchat and other platforms, there’s no surprise that advertisers want to capitalize upon the traffic. Although Snapchat’s filters certainly cost a pretty penny for the company, the high amount of users undoubtedly makes up for it.

Here are six key trends marketers should keep an eye on in 2017.

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Infographic credit: Sproutsocial

What Happened On Instagram In 2016? (Infographic)

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2016 was a big year for Instagram, as it achieved new milestones and released several new features.

That said, to summarise all of those events, here’s an handy infographic that presented Instagram’s superior moments.

Some important points:

  • There are more than 600 million monthly active users on Instagram.
  • Instagram counts over 300 million daily active users.
  • 5 out of 10 Instagrammers follow businesses and brands on Instagram.

For more insights, check out the infographic below.

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Infographic credit: Robert Katai

Twitter Has Introduced 360 Degree Option to Its Video

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On Wednesday, Twitter has announced that live 360 videos are now available on both Twitter and Periscope.

Based on a report from Alex Pettitt, the responsiveness of the 360 video is smooth, providing a whole new element to the Twitter video consumption experience. It will no doubt add another consideration for live broadcasters and their content.

Of course, Twitter’s going to compete with its bittersweet rival, as Facebook announced 360 live-streaming a couple of weeks back. Similar to Facebook, 360 streaming will not be available to all users initially, with only “select partners” able to go live in 360 via Periscope at first. Still, even if they are working to stay in touch, it’s an important step, as Facebook, with their much larger audience and reach, could quickly overwhelm Periscope as the live-stream destination, which would be a big blow for Twitter’s ongoing live ambitions.

Live videos will be highlighted by a new icon – as explained by Periscope:

“Live 360 videos are marked with a badge. When you see a 360 broadcast on Periscope or Twitter, you can change the point of view by moving your phone or tapping and scrolling around the screen?—?all while watching live.”

In terms of how users can capture content in 360 degrees on Periscope, in the video Pettitt’s broadcast partner Brandee Anthony shows the equipment they’re using and how it works, with an Insta 360 camera that plugs into your phone. The Insta 360 camera retails for around $US150 to $US250.

Periscope also notes that while live 360 videos will only be available to a small group of partners initially, the feature will be rolling out to more users in the coming weeks. You can sign up to be among the first to get access here.

In this sense, it’s worth getting a handle on it now – having 360 live content on both Facebook and Twitter will accelerate the medium’s adoption, so taking it in and considering how your brand might use it could be well worth the time and effort.

Why Instagram Matters For Marketing? (Infographic)

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As one of the most popular social media platform, Instagram continues to grow and expand, while becoming an increasingly relevant concern for more and more marketers and brands.

Recently, Instagram has announced that it now has more than 600 million monthly active users. While this latest milestone is not reflected in this new infographic, the data provided is worth a look for anyone considering whether Instagram is worth the time and effort for their business.

Take a look at the infographic below for Instagram’s user growth, engagement, brand performance and other usage data.

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Infographic credit: WebpageFX

50 Simple Social Media Tips To Promote Your Brand (Infographic)

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With 2017 fast approaching, now is the perfect time to start planning your social media activities for the new year.

You can certainly carry on with the same approach you’ve had for the last 12 months. Unfortunately, you can’t expect to get different results. On the other hand, if you want to see more followers, brand awareness, engagement, web traffic or sales in the new year, it’s time to make some important changes.

Not sure where to start? Here are 8 steps for you to follow:

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Infographic credit: Printsome

Instagram Introduces The Latest “Save Posts” Option

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Instagram has added a new option which enables users to save posts they might want to view again later.

As Instagram stated in its official post:

“Now you’ll see a new bookmark icon underneath posts in your feed. Simply tap it to save a post to a new, private tab on your profile. There you can see all the posts you’ve saved — and they’re only visible to you.”

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Instagram says users can use the tool to keep track of “a funny video you want to remember, a new outfit you like or even inspiration for an upcoming vacation” – the latter two obviously pointing directly to business opportunities on the platform.

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Instagram, and its parent company Facebook, have been working to evolve their platform in 2016, introducing major changes like a feed algorithm and adding Stories into the mix. In addition to this, Instagram’s also been upping their business appeal – they added brand profiles back in June and have expanded their ad options to help businesses tap into their now 500 million strong user base.

Adding in bookmarks is another option on this front – and while it may seem minor, Facebook reported earlier this year that 250 million people use the save feature on their platform every month, so it’s clearly something that’s of value to a lot of users. This is also why Facebook added an option to save links from within Messenger back in October.

Are You Ready For Instagram Live?

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Instagram’s latest update will be available to a lot more people.

Instagram is now starting to bring its live-streaming features to everyone, the Facebook-owned service announced on Monday. Users all over the world will start to see the feature today and those in other countries will have access “over the coming weeks,” according to the company.

Instagram had previously announced live video was coming to its app. Its features are more like Snapchat than Facebook in that live videos disappear after the stream ends. When someone you follow is live, it will appear in the Stories section of the app and some users will receive notifications when someone they follow is live (based on an algorithm that determines which followers are most likely to be interested.)

If you have post notifications on for an account, then you’ll also get alerts when they go live. Live videos will also appear in the app’s “explore” section.

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To check whether you have access to live video, swipe into the “Stories” camera in the app and look for “live.” The live broadcasts themselves are similar to those on Facebook and Twitter’s Periscope: viewers can comment and add “hearts” to the streams as they watch.

For Instagram, the update marks one of the app’s biggest changes in year as it is the biggest shift yet toward the “in the moment” sharing often reserved for Snapchat. Facebook’s photo app has made no secret of its desire to be more like Snapchat in recent months.

The company first rolled out Stories, essentially a copy of the Snapchat feature of the same name, in August. Last month, the app added new ephemeral messaging features, which introduced alongside live video.

How To Promote Yourself On Reddit (Infographic)

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A lot of marketers have a love-hate relationship with Reddit. However, completely avoiding Reddit is a big mistake.

As they call it, Reddit is really “The Front Page of the Internet”. While the slogan seems interesting, Reddit is essentially a Reddit is basically a social news aggregation, web content rating and discussion forum. It is rated as the 11th most visited website in the world. This reason only is enough tells us how popular it has become in the market.

One might want to ask “doesn’t it sound the best place to promote your work?” Well, of course it does. However, don’t forget that Reddit users (or “Redditors”) POSITIVELY despise self-promotion. That said, you have to constrain yourself for being overly promoting your stuffs on Reddit.

So, here in this infographic, we will take you through all the features that you will come across at Reddit and how can you become a great marketer using them.

Infographic credit: reddit-field-marketing-guide-infographic

The State of Retailer’s Social Media Engagement (Infographic)

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Are retail brands ready for the social media holiday rush? Will they keep pace with their customers’ expectations and respond on social quickly?

With the coming of holiday season, the stakes are higher than ever for retailers, especially when National Retail Federation estimated that holiday sales will increase to $656 billion in 2016. In today’s post, we’ll present an infographic that examines how well Fortune 100 retail brands are engaging with consumers across social platforms.

The infographic reveals that the retail industry did well in interacting with their consumers, providing insights into the products they sold, posting content about getting the most from those products and often linking to promotions that can drive sales. As retail brands seek to garner attention from consumers during the holiday rush, it is crucial for them to engage, listen and respond to customers on social media. In fact, Twitter found that customers are willing to spend up to 20% more with a brand if that brand responds to their social media activities.

Take a look at the complete data at the infographic below.

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Infographic credit: Lithium