Have you found the perfect approach to organise your company’s social media accounts? Here are 7 simple tips to help you get more traffic.
1. Post regularly
This seems obvious. However, nobody likes to see outdated content. Regular updates are necessary and that’s what will keep your audience and customers coming back. Updates can be news, pictures, status updates about your company, your people and your projects, industry news, local events or even funny jokes.
Every post will help engage and connect with your audience and build a group of people who have your brand on their mind.
2. Be consistent
Developing a special ‘voice’ that remains consistent across all social media channels is important. Do this by creating some basic style guidelines and sticking to them. Keep the language style the same with each of your posts and develop a clear company personality online. Have the same person posting on your social media channels and maintain the same style of language in your other marketing channels.
3. Be interactive
Everyone likes to be noticed. Interact with your audience by posting replies to their comments and status updates. Acknowledge good comments and always reply to negative remarks to show you’re on top of it and not afraid! Show you have something valuable to offer by provided relevant information. For example, on LinkedIn, show your expertise by offering advice and sharing articles you think others may find useful.
4. ‘Like’ often and be generous with your praise
Everyone likes to be liked. If a colleague has updated their LinkedIn profile with a new job or promotion, ‘like’ their post and congratulate them. Acknowledgement by your peers is always appreciated and again, keeps you in their mind.
5. Help others
Help those around you and the favour will be returned. If you see something on your feed that someone might find useful, send it off to them. If you see a great recipe that you know your friends would love, share the post. If you see a job advertised that a friend might be interested in, send it to them. If you know that one contact is looking for a service that another can provide, introduce them. Be useful in your community.
6. Connect with relevant pages and contacts
Define your company’s personality by connecting with pages and personalities that help determine how you want to be seen. Choose pages from your industry, associations, local businesses, your city, arts and events, music and food, sports clubs and sporting events as well as personal connections to build up your network.
7. Be sociable
If you want to engage online, you need to be visible. Ensure you check your privacy settings to make sure the information that you want made public is available. Talk about your company’s achievements as much as you can, as it is the only way your contacts know about your achievements. If you’re a restaurant, add your menu to the photo album, if you’re a recruiter, post every new available job that becomes available. Don’t be shy, your social media channels enable you to establish a bigger trace on the web, so use them.
There are many other ways to increase traffic to your social media channels, but these 7 points are a place to get started. Good luck!
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