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The Science Behind Top Social Media Sharers (Infographic)

Do you want to get more shares on social media, especially on Facebook and Twitter?

Social media is truly an elusive beast. Randomness is definitely one of its most notorious nature and (at times) marketers often find this overwhelming. Most business owners are cautious of the unpredictable (and, at times, unmanageable) ROI that social media offers.

However, today is your lucky day. In this post, you will find a useful infographic which takes a closer look at the hottest social media posts in history and how you can be inspired to run a more successful social media campaign yourself.

Infographic credit: Express Writers.

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Five Benefits of Google+ for Your Business

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There are many business owners that hesitate to put their maximum efforts on the content promotion via Facebook or Twitter.

The fact is, Facebook and Twitter are great ways to spread the word about new and existing content, and the only relevant social media platform available.

However, with the arrival of Google+ on the social media war, business owners have more options to  broadcast themselves, give more opportunity for them to promote their brand and products. Here are five benefits that we have found from using Google+ on business.

1. SEO

Setting up a Google+ page automatically gives you a little more search engine juice. This is simply Google+ is Google’s product, so the platform is designed to be more easily found by the Google search engines. Through the simple stages of page set up, you can choose to incorporate title tags, meta tags, and keywords through Google+’s step by step process. No extensive knowledge of coding needed.

2. Ownership Claims

One of the best features of Google+ is the ability to claim ownership of your own content as well as other blogs and sites. Whether your contents gain fame or simply something people find important, you can claim ownership of it. By claiming ownership of a specific post, your name will be seen, along with your blog post’s title, every time the piece shows up in the Google results pages. You can claim authorship by using the rel author tag, which helps Google link an author with their piece of work and, in turn, allows users to discover quality content.

The more often your name gets seen, the more likely you will be seen as an authority, and authorities are the ones who are more likely to have trusted content that readers share.

3. Create Circles

With Google+ Circles, users are able to place their followers within certain groups. While this may seem unnecessary, being able to place key influencers into a special Circle can be highly beneficial. There’s a little check mark box before you share a G+ post that says “Also send email to this circle?” While you certainly don’t want to check that box every post and spam your key influencers circle, using it sparingly can mean more key influencers will see your blog post. They will get an alert in their inboxes that you shared a post with them.

Creating specific Circles will make sure that all of your followers aren’t feeling spammed by constant information that may not interest them. You can tailor what they see in your news feed.

4. Communities

Don’t be afraid to join as many communities as you deem relevant to your business. You can also share your individual blog post with different communities just as you can share it with different Circles.

5. Multimedia

Reading your content is great but seeing the person behind the content is even better. Don’t be afraid to also utilize Google+ Hangouts in addition to the other features the platform offers. Companies can host Q & A’s through Google Hangouts, attend real time video chats with its followers, and post tutorials that can help further establish themselves in their specific field. Since Google+ Hangouts on air stream live on YouTube and automatically record to your YouTube channel, you will have multimedia content ready to go when you click ‘End Broadcast.’ Another tip is to use free YouTube editor to add enhancements to your video. All you need to host or join a Hangout is an internet connection and a webcam.

While people are raving about Facebook and Twitter dominate the text based social landscape and the importance to have a solid presence there, try to consider the benefits of Google+. It might be the best option for your business.

Is This The New Logo For Instagram?

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Did Instagram just change its logo?

The rave came into question one day after the company revealed it was abandoning its signature square photos. A new image surfaced of what appeared to be a beta version of the photo-sharing app, showing a redesigned colorless app icon. The image was posted to Twitter by a user named Jad Limcaco, who claims he got the screenshot from his cousin who said what appears to be a beta of the Instagram app “just popped up on his phone.”

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The photo shows a two-toned Instagram icon with a flatter design that lacks much of the detail of the existing icon, including the rainbow stripe and other colors. Many were quick to assume this meant Instagram would be ditching its longstanding app icon for the flatter design (after all, many other developers with overtly skeuomorphic app logos updated their apps after Apple abandoned the look in iOS 7.)

However, Instagram lovers need not worry after all. An Instagram spokesperson said that there are no plans to change the app icon. In a later tweet, Limcaco also said he “heard from a source at Instagram” that the flat app icon is only used for testing purposes.

Even though Instagram doesn’t plan on changing the design of its logo, the leaked images provide an interesting look into how companies internally test new builds of their apps. As others have pointed out, it’s very common for companies to have several different versions of their app at any given time for internal testing — all of which may have a different icon to avoid confusion.

Pinterest Introduces Keyword Selection and More Informed Optimisation Options

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Pinterest is notorious as one of the most difficult social media platform to optimise. However, latest news from Pinterest seems to bring a small light ray for marketers.

Ahalogy, a Pinterest Marketing Developer Partner, has just launched a technology that allows social media marketers to optimise their content on the popular visual pinboard by leveraging suggesting keywords in an attempt to drive greater performance. The solution essentially suggests keywords in real-time (as marketers pin content) based on Ahalogy’s proprietary content and trend data.

The “Liftwords” are populated by a Pin’s source content and are based on the past performance of several millions of Pins and Repins from Ahalogy’s Content Network, which is comprised of more than 1,500 Pinterest content creators.

For example, a food brand creating a Pin for an might see suggestions to include words like “recipe”, “desserts”, and even “chocolate” to their Pin description.

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“Pinterest’s capability to drive a brand’s overall digital and content strategy, across platforms like Facebook, Twitter and others, is what many marketers find attractive,” said Ahalogy Co-founder and President Bob Gilbreath. ”As more consumers look to Pinterest for inspiring—and shoppable—ideas, smart marketers are increasingly understanding the power of meaningful content. We built Liftwords because we know Pin descriptions and keywords are core elements to great content. When optimally Pinned, great brand content will be shared more, last longer, and have a significant earned media effect on Pinterest.”

5 Content Repurposing Techniques You’ll Love and Use

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The idea behind content repurposing is simple: you take one piece of content and rework it for a different purpose.

If done correctly, content recycling will save your precious time, increase your brand’s exposure and help you to reach people at different stages of the buying cycle. Interested but have no idea where to begin? In this post, we will give you some ideas for repurposing your past blog posts into another content types.

1. Convert Blog Posts into eBook

An eBook is a longer piece of content, typically published as a PDF and aimed to educate customers on particular topics. eBooks usually tackle one specific problem, providing background information and practical advice to solve it. Most importantly, they don’t have to contain any original material at all. In fact, many eBooks are simply collections of old blog posts and other content a company produced on a topic.

To repurpose blog posts into an eBook, collect articles dealing with a particular problem, add an introduction and few lines about you and your company and you’re done. Naturally you need to design and put the eBook together. However, you can do that in Microsoft Word. You can also use software like Beacon that allows you to import your posts and convert them into eBooks without a need for a designer.

2. Convert a blog post into Slideshare presentation

Many people prefer slideshows over blog posts because they are quicker to digest. You can easily convert a blog post into a presentation by converting all crucial points in the copy into individual slides. Just keep in mind that slideshows don’t have to contain every line or sentence from your article. Instead, include one key point from the post on each slide.

You can create a presentation in Powerpoint or use a tool like Canva. Once done, upload it to Slideshare along with keyword rich title and description to help users find it. Slideshare is part of Linkedin and it gives you access to huge audience and community potentially interested in your content.

3. Convert your blog post into a series of Tweets

One of the biggest problems businesses have with social media is coming up with engaging advice to post. At the same time, they sit on huge content archives that are an ideal resource for thoughts, ideas and quotes to share online. For instance, you could convert any blog post into a series of Tweets. And by including a link to it in a message, promote it at the same time.

Here are some ideas for that:

  • Tweet the key point from the post,
  • Ask a question about it,
  • Tweet quotes from the post, or
  • Mention anyone you’ve included in the article.

4. Convert your blog post into a video

Videos have become one of the most popular content types and YouTube is now the world’s second most popular search engine. You can tap into the video’s popularity by converting blog posts into actionable clips. Simply record yourself discussing ideas from the post, describe any examples you mentioned and offer some practical advice. You don’t need professional equipment to do that. Many businesses use their computer’s built in camera and microphone. If you have a budget, naturally invest in a good mic at least to ensure decent sound quality.

5. Convert your blog post into a podcast

Podcasts, digital audio shows you can listen to on your smartphone or tablet have been growing in popularity in recent years. And that’s for a very good reason. Podcasts allow people to consume content in places they are the least likely to be able to do so: while commuting, jogging in the park, working out or completing a DIY project, for instance.

And converting a blog post into a podcast is as simple as recording yourself reading it. However, if you’re not comfortable doing that, use text-to-speech software like Natural Reader to read the content for you. Many of these applications feature almost-human voices. But keep in mind that machines won’t be able to pronounce all words well, spoiling the recording if that happens.

Once done, submit your podcasts to iTunes, Podomatic, Podbean and other similar services to propagate your show across the web.

Conclusion

It’s true that the amount of content published daily could intimidate even the most hardened marketer. However, you have to remember that not all of it is original. Companies repurpose their content to serve different audiences, attract buyers at different stages of the buying cycle and expand their reach.

How To Connect With Your Audience? (Infographic)

Audience Interaction

Having a terrific marketing strategy is a must for any online businesses.

The solid and dependable marketing strategy keeps your team connected with your audience and utilises the latest technology to communicate with them. In this case, you have to set goals, execute, measure, and adjust for success. The needs of properly communicating with your audience are imminent, so take a look at the following infographic for numerous tips on how to keep in touch with your customers in this social landscape.

Here are some important points to consider:

  • Stay Current: Watch technology’s trends to note ways to continually adapt your marketing strategy to optimise your reach.
  • Emails’s Not Dead: Email was cited in 2014 as the most effective digital marketing channel for customer retention in the U.S.
  • Renovate Your Site: Don’t let outdated design affect your bottom line. Plan for regular and ongoing updates to keep the traffic coming.

In a constantly changing social landscape, measurement and assessment are more important than ever. Listening to your audience in real time and staying on the lookout for improvement are your best tactics for long-term marketing success.

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Infographic credit: Microsoft.

10 Common Social Media Mistakes You Need To Avoid At All Cost

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Social media marketing for businesses is not an instant option for advertising.

There are many nuances to getting social media right. There are plenty of “do’s and don’ts” as well. As we have seen in the past, it is easy to make some pretty drastic social media faux pas. Even though a big social media fail that garners negative attention to your business is bad, social media marketing mistakes can be even worse for your business in the long run. There are many different mistakes that business make when it comes to social media, here are 10 common mistakes that can tank your business’ social media efforts.

1. NOT FINDING THE RIGHT BALANCE BETWEEN PROMOTION & SOCIAL ENGAGEMENT

Some companies focus too much on promotion on their social channels and end up getting no interactions or reactions and turning their followers off. Some businesses take the opposite approach and don’t post enough to keep reminding followers what you really do. Memes and funny pictures are great, and can be an important part of your social media mix, but you can’t post too much of them. Finding the right balance between engaging with your followers, engaging interactions and reminding them about what your business does is vital.

2. GRABBING MORE SOCIAL CHANNELS THAN YOU CAN HANDLE EFFICIENTLY

Many companies think that in order to jump into social media, you have to cover all the bases. Sure, you should set up profiles on all the social channels to protect your name and establish your network; but nothing says that you have to post and interact on all of them. If you do not have an entire social media team working on posting and responding on each channel, then don’t attempt to cover all channels and not do it correctly. Instead, post periodically on the channels you own to let followers know where they can find you and interact with your brand. Then do the one or two channels you choose to do right.

3. NOT INVOLVING YOUR SOCIAL FANS

Social media is still about marketing and you should reach out to your social media fans in all the other ways that you market to your customers. Collect email addresses and add them to your newsletter. One way to collect social email addresses is to run contests, surveys or giveaways on social media. Make sure that you are compliant with all email marketing rules in the way that you collect data from your social media channels.

4. EXPECTING TO MAKE MONEY ON SOCIAL

Making money on social media has been a big area of controversy since its conception. Most companies will not directly generate revenue on social media. Of course, there are some exceptions to this rule; but for the most part, your goals on social media should be about engaging customers, building your brand and staying top of mind.

5. FORGETTING TO MEASURE RESULTS

Even if you aren’t expecting to make money on social media, that doesn’t mean that you shouldn’t measure your results. Measuring your results can let you know what works and what doesn’t. At the same time, if you are generating traffic or money, you need to know that so that you can make the most of it.

6. OPTING NOT TO MONITOR YOUR MEDIA MENTIONS

Monitoring your media mentions is vital so that you can be sure to stay on top of interacting and responding to your fans and followers. Media intelligence also gives you a competitive advantage and helps you stay on top of all mentions throughout all media, online and offline and not just social channels. There are numerous tools that can help you monitor all forms of media, not just social. There are free and paid tools, depending on what your needs are and the size of your business.

7. NOT REALIZING SOCIAL MEDIA EFFORTS ARE LONG TERM

Social media marketing isn’t something that is a passing fad and your business can’t treat it as such. If you only use if sometimes or for certain events, it is not going to help serve your business.

8. REACTING NEGATIVELY TO COMMENTS OR INTERACTIONS

More and more, social media channels are communication portals for your customers. Many people will reach out to businesses for customer service on social channels. Monitoring your social media (#6 above) also helps ensure that you can respond in a timely manner. However timely your response will be is only half of it though. You have to respond quickly and correctly. It is very important to learn how to handle complaints and properly engage the people who make comments or complaints on your social channels.

9. INCORRECT USE OF HASHTAGS OR TRENDING TOPICS

If you look at some of the infamous social media failures and crises created by posting the wrong thing on social media, it often has to do with real-time improper and tasteless use of hashtags or trending topics. Certain trending topics, especially tragedies, natural disasters and politics should be on your “do not touch” list. That eliminates most problems right there. If you do want to take advantage of trending topics or hashtags, be sure to fully research what they are all about before trying to piggyback your marketing on them.

10. NOT TREATING SOCIAL MEDIA MARKETING LIKE ANY OTHER CAMPAIGN

Social media marketing should be approached just like all other marketing campaigns. Develop a strategy, set up a plan for postings, content and cascade your content across your different channels. This will prevent you from posting too often, not enough, or forgetting to release important information across your social network.

Crafting A Suitable Social Media Strategy For Small Businesses (Infographic)

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Are you a small business owner who have been struggling hard in social media marketing? Do you want to know several field-tested ideas that will elevate your social media strategy to the whole new level?

When competing with bigger names, small businesses are often put in huge disadvantages, especially in terms of budgeting and popularity. However, with enough persistence, right strategy and a lot of hard work, a well-suited social media marketing strategy is not a pipe dream. By setting the realistic goals and knowing how to achieve them, every startups can achieve the same results as the big businesses do. In today’s infographic, we will try to map some of the best tips and techniques for small businesses to start getting more conversion using various social media channels. Check it out.

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Infographic credit: Salesforce.

How To Grow Your Brand On Vine? (Infographic)

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Vine, the platform that features 6-second videos that play on a loop, has garnered the attention of more than 40 million users. Do you want to take a part of this delicious market?

More than 100 million people view Vines each month. That makes the platform fertile ground for a smart marketing strategy to increase your brand’s exposure. Since the platform is fairly new and unique, it might be helpful to explore exactly how you can employ Vine to help your business. Once you do, it can be a great way to use video to increase engagement with customers and prospects. Take a look at the following infographic for more detailed information.

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Infographic credit: SurePayroll.

13 Top Notch Social Plugins For WordPress

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In today’s post, we will share the best social plugins available for WordPress.

No matter how big or small your business is, if WordPress is your main ground, you are definitely in need of a plugin to verify your site’s presence on various social media in order to increase site engagement. The following list is likely to feature a solution to your social problem.

1. Alpine PhotoTile for Instagram

  • Downloads: 30,000+
  • Rating: 4.4 out of 5 stars

Feature Instagram content on your site with the Alpine PhotoTile plugin. The plugin enables users to retrieve photos from specific Instagram users or tags and display them on their WordPress site. Plus, users can display photos in a sidebar, post or page as well as can leverage the plugin’s Lightbox feature for an interactive slideshow.

2. BuddyPress

  • Downloads: 100,000+
  • Rating: 4.2 out of 5 stars

Make your site more social with the BuddyPress plugin, which is a suite of social network components. Through the plugin, users can create site memberships, feature activity streams, enable private messaging, create groups and more. Essentially, users can turn their WordPress site into a social network.

3. ContestFriend

  • Downloads: 100+
  • Rating: 5 out of 5 stars

While not downloaded nearly as much as other plugins on this list, ContestFriend helps users run social sweepstakes, contests and giveaways. The plugin includes social sharing buttons, built-in URL shortening, a weighted entry system and more. Plus, ContestFriend integrates with MailChimp, AWeber, CampaignMonitor and GetResponse.

4. Facebook Comments

  • Downloads: 90,000+
  • Rating: 4.5 out of 5 stars

Add Facebook Comments to your WordPress site with the Facebook Comments plugin. Additionally, users can insert the comment box as a shortcode into any post, page or template.

5. Kudobuzz Testimonial Widget

  • Downloads: 300+
  • Rating: 5 out of 5 stars

Display social testimonials on your WordPress site with the Kudobuzz Testimonial plugin. The plugin collects positive things people say on social, filters them and displays the content on users’ websites. Plus, users can collect reviews from their site visitors too.

6. Microblog Poster

  • Downloads: 10,000+
  • Rating: 4.3 out of 5 stars

With the Microblog Poster plugin, users can automatically have their new and old blog content published to social networks, including Facebook, Twitter, LinkedIn and Tumblr. This can help users ensure their content reaches social fans and followers.

7. NextGEN Facebook

  • Downloads: 30,000+
  • Rating: 4.4 out of 5 stars

Site owners can improve their socially shared content with the NextGEN Facebook plugin. The plugin offers social sharing buttons and can be leveraged to make sure social sites present shared content in the best way possible. What’s more, the plugin gives users control over all the information social website crawlers need, which can improve the site’s Google search ranking and click-through rates. Plus, the Pro/Power-User version of the plugin supports Twitter Card meta tags.

8. Pinterest Verify

  • Downloads: 9,000+
  • Rating: 4.7 out of 5 stars

The Pinterest Verify plugin enables users to verify their website with Pinterest by inserting a meta tag on their front page with no coding required. By leveraging the plugin, pinners will see the verification checkmark while users are also granted access to Pinterest’s free analytics.

9. Sharing Buttons & Analytics by AddShoppers

  • Downloads: 2,000+
  • Rating: 5 out of 5 stars

The Sharing Buttons & Analytics by AddShoppers enables users to add social sharing buttons to their WordPress sites as well as track sharing activity from networks, including Facebook, Twitter, Pinterest and Google+. Plus, the plugin offers social login and retargeting functionality, the ability to reward visitors for sharing content, an ROI tracking app for WooCommerce or WordPress eShop merchants and more.

10. Social Login

  • Downloads: 30,000
  • Rating: 4 out of 5 stars

The Social Login plugin can be leveraged to enable visitor commenting, login and registration with more than 25 social networks, including Facebook, Twitter, Google, LinkedIn, Instagram and more. The plugin is compatible with BuddyPress and can be used to increase user engagement.

11. Social Media Feather

  • Downloads: 100,000+
  • Rating: 4.6 out of 5 stars

If social media sharing and follow buttons is all you need, give the Social Media Feather plugin a look. The plugin totes itself as lightweight and supports social buttons for sharing and following for a variety of networks, including Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube, Tumblr, Instagram and more.

12. Tumblr Importer

  • Downloads: 20,000+
  • Rating: 4.3 out of 5 stars

Import a Tumblr blog into a WordPress blog with the Tumblr Importer plugin. The plugin handles post formats, can be used to import in the background and does not create duplicate imported posts.

13. Twitter

  • Downloads: 20,000+
  • Rating: 3.2 out of 5 stars

Launched in February, the official Twitter plugin for WordPress can be leveraged to optimise websites for Twitter audiences. Through the plugin, users can embed Twitter content and grow their audience on the social network. The plugin even generates Twitter Cards for a user’s Web pages in order to better highlight shared content.