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Facebook’s Mobile Switch Drops The Ad Impression By 56%

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Facebook advertising income for the last three months hit US$3 billion, despite a 56% drop in ad impressions as the side effect of social network’s focus to mobile.

The social network company has revealed its Q3 fiscal results showing that ad revenues climbed by 64% year-on-year, of which 66% came from mobile ads, an increase from 49% on the previous quarter. The price per ad has increased 274% in the last 12 months.

The seismic migration to mobile, which has prompted a greater push into News Feed paid-for ads and the recent roll out of autoplay video pre-rolls, accounted for the decline in impressions. So too did the redesign of Facebook’s right-hand-column on desktop which now houses albeit larger, but fewer ad spots.

A Facebook representative explained that while consumers are moving quickly to mobile, the company believes that the advertising industry isn’t keeping up, citing the example that 25% of media time is spent on mobile, but only 11% of brand budget is being spent on what is fast becoming the first screen. Facebook simultaneously revealed however that the development of News Feed video pre-rolls on Facebook and on Instagram will remain deliberate and slow.

The 56% decline, coupled with the seemingly enormous price hike, doesn’t surprise those working in the Australian advertising business. MEC digital director Thomas Lyngsfeldt explained that the way his firm is buying inventory on Facebook is significantly different now to how it was 18 months ago.

“This allows Facebook to effectively hide the price increase. We are delivering more effective campaigns now: I can safely say that we can reach 70% of a brand’s targeted audience within two days because of the News Feed ads,” he explained.

Lyngsfeldt was also quick to point out that, despite the 274% increase, Facebook as a broadcast channel is 10 times cheaper than cost-per-thousand delivered by TV. What might cost $2m on TV here would only cost $40,000 on Facebook. Plus, you can put a frequency cap on Facebook, which is something you certainly can’t do on TV.

On the other hand, Amobee’s director for APAC Chris Levings concurred that the 56% drop in impressions is not of concern to his clients. It completely comes in line with consumers’ move to making mobile the ‘first screen’ and the fact there is less distraction with mobile, we see it as being highly efficient.

Mobile daily active users on Facebook averaged 703 million during September 2014, an increase of 39% year-on-year, while monthly active users totalled 1.35 billion in the same month, an increase of 14% year-on-year. These figures now doubt contributed to recent figures from comScore in the US which show that Google-owned video sites, namely YouTube, racked up 158m unique users in June, while Facebook clocked in 61m. Conjecture among industry leaders suggests autoplay video ads on Facebook could ultimately overtake YouTube video views in the coming year.

Overall, Facebook’s revenue rose 59% year-on-year to $3.2 billion in the third quarter. However, costs rose 41% as a consequence of the addition of 1,200 new employees, most of them through a series of acquisitions including the US$19bn deal for messaging app WhatsApp and a US$2bn buy of virtual-reality headset maker Oculus Rift. Moreover, Facebook managing director for Australia and New Zealand area, William Easton, said: “The momentum in Australia for Facebook really mirrors the global results. We are seeing increased numbers of people on the platform and there is strong demand from advertisers both large and small. Our investment in new advertising tools Atlas and Liverail, plus our recent launch of video products and Instagram ads, offer Australian marketers exciting opportunities throughout Q4 and into 2015.”

Facebook Has Made It Easier For Users To Share Their Photos

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Facebook has launched an update to its app on Monday that adds a new way to quickly organize and post small batches of photos from your smartphone.

Now, when users upload more than one photos from iPhone or Android, the Facebook app generates a quick preview of how the photos will be displayed. Users can then rearrange the order in which the images appear by holding down on a photo and dragging it to a new position. Users can select up to 30 photos at once. They can add tags, locations, captions and descriptions to individual images within this view. Once uploaded, the photos will appear in the app’s new collage layout which displays the order of the photos.

It looks like Facebook is placing photos as more of a platform for telling stories about everyday moment, but just a place to store albums of hundreds of photos. That may not seem like a significant difference, but the company believes that by emphasizing a more curated approach, it will make photos more engaging.

“This is a culmination of all the work we’ve done in the last year around storytelling,” said Rose Yao, Facebook’s product manager for photos. “It’s not just about the weddings and big trips. It’s about the silly daily moments, too.”

Notably, uploading photos in this way is different than creating an album. While these “stories” will appear in the “Your Photos” tab of your timeline, they will not appear in your albums, another emphasis on sharing in real time.

“I think Facebook is in some ways a proxy for dinner tables,” Yao said. “It used to be you pulled out your wallet and showed people your latest photos of your kids or your dog. Now you can do this in the moment.”

40 Most Popular Social Media Channels Around The World

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Social media has became one of the biggest Internet sensation these days.

In fact, many business owners use Twitter and Facebook to promote their existing and upcoming businesses. People who are looking to connect with other business-associated contacts usually move to professional-oriented sites like LinkedIn. However, we need to understand that social media is beyond Twitter, Facebook or LinkedIn. Here is a list of 40 most popular social media channels around the world:

1. Facebook

This is undeniably the most popular social media channel across countries. With Facebook you can:

  • Browse and join networks, which are organised into four categories: regions, colleges, workplaces and high schools.
  • Pull contacts from a Web-based e-mail account, into Facebook.
  • Find friends in several ways with its reliable Graph Search feature.

2. MySpace

On MySpace, your account starts growing from the first day. When you join MySpace, the first step is to create a profile. You then, invite friends to join there and search for your friends on already profiled on MySpace these friends become your initial Friend Space. Once the friendship is confirmed all the people in your friends’ Friend Space become part of your network. In that sense, everyone on MySpace is in your Extended Network. To register on MySpace, you must be at least 14 years old.

3. Twitter

Often billed as the best microblogging media in the world, Twitter is a very simple service that is rapidly becoming one of the most renowned social media channels. It is similar to short messaging service. When you have a Twitter account, you can use the service to post and receive messages to a network of contacts, as opposed to send bulk email messages. You can build your network of contacts, invite others to follow you and follow other members’ posts. Twitter makes it easy to opt into or out of networks. Additionally, you can choose to stop following a specific person’s feed.

4. LinkedIn

LinkedIn is an online social network for business professionals, which is designed specifically for professional networking, to help them find a job, discover sales leads, connect with potential business partners. Unlike other social media networks, LinkedIn does not focus on making friends or sharing media like photos, videos and music. Instead, LinkedIn’s biggest power lies on its connections. To start using LinkedIn you need to register and create a profile page. To register to LinkedIn, you need to provide personal information. You can update the profile with your education and job details and a summary. Additionally, you can also give and receive recommendations from co-workers and bosses. There are more than 75 million professionals registered on LinkedIn.

5. Bebo

In the United Kingdom, Bebo is the second best social network. Bebo allows users to create social networking profiles for free and offers many of the same features as other social networking sites. You can register a free account with Bebo and upload photos, videos and information. The site lets you connect with old friends and make new ones using a unique user interface. It boasts users from more than a dozen countries, including the United States, Australia, Canada, Poland, France and Germany.

6. Friendster

Friendster was one of the first social media that bring the hype into mass culture. It was designed as a place to connect with friends, family, colleagues and new friends over the Internet. However, it went beyond just a one-way communication. Using Friendster, you can connect with friends and family, meet new people through the connections you already have, find people with similar interests, backgrounds or geographical locations, join groups by activity, school or interest, interact through message posts, games, blogs and application sharing, and share your details with the Internet community.

7. Hi5

Hi5 shares many similarities with many social network sites out there. However, it introduces some twists that make it worthwhile for people who love trying out new and interesting online communities. Unfortunately, it is not so popular in the United States. Hi5 claims around 60 million members from more than 200 countries other than the US. One of the site’s biggest transformations is the addition of many entertainment options, including games, into its service.

8. Habbo

The Habbo online community is inhabited by pixelated, cartoon-character alter egos. You can meet others in public rooms (nightclubs, restaurants, shops) and create private rooms for selected friends. Habbo employees heavily moderate the site, catering to its solid teen user base. Most of the users of Habbo are between the age group of 13 – 18 years. Although, a major part of the users are from the U.S., Habbo social networks is very popular in places like the United Kingdom, Japan, Sweden, Spain, Italy, Finland and more.

9. NING

Ning is the leading online platform for the world’s organisers, activists and influencers to create social experiences that inspire action. It helps you create a safe and secure place online for like-minded people. Ning takes the idea of groups to a whole new level. The ability to create your own community makes Ning a great home away from home for organisations and groups looking to fill the social void.

10. Classmates

Classmates is different from most social networks, in the sense that most of its features are available to premium member. The price for premium members depends on the length of the agreement – shorter term results in a higher cost per month. Classmates is primarily used to reconnect with old classmates. The site features a search engine that lets you view other people who went to the same school you attended. Creating a basic Classmates profile is free and easy. However, most of the advanced features in Classmates are only available to paid users.

11. Tagged

Tagged is a combination of social networking features that MySpace and Facebook users will find very familiar. Tagged was designed to help users meet lots of new people with similar interests in a short amount of time. You can access and register directly or be invited by a friend to join Tagged. This is a free social network that allows you to view your friends’ newly uploaded Tagged photo album. Tagged encourages its users to meet strangers based on shared interests, with the idea of growing your network to meet as many people as possible.

12. myYearbook

myYearbook is the best place to meet new people and one of the 25 most-trafficked sites in the United States. myYearbook has Flash-based games, and the games incorporate Lunch Money (the myYearbook virtual currency). It includes a virtual economy through which people can purchase of gifts which members send to each other. Lunch Money is also donated by members to their favourite charity. In 2010, myYearbook donated money to the Haiti Relief Fund to help victims of the earthquake in Haiti.

13. Meetup

Meetup is an online social networking portal that facilitates offline group meetings in various localities around the world. It makes it easy for anyone to organise a local group or find one of the thousands already meeting up face-to-face. More than 2,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities.

14. MyLife

MyLife (formerly Reunion.com) can search over 60 social-networking sites and other information resources on the Web. MyLife searches the web to deliver accurate and timely results. Even in cases when you don’t immediately find who you’re looking for, MyLife continues searching and provides updates and alerts. MyLife suggests friends and contacts you may know based on your profile information and existing contacts. It also intimates you when someone else is looking for you. MyLife gives you a global view into the most popular sites your friends are part of, including LinkedIn, Facebook and MySpace as well as 50 other sites.

15. Flixster

Flixster is a social networking site for movie fans. Users can create their own profiles, invite friends, rate movies and actors, and post movie reviews as well. From the site, people can also get information about movies, read user-generated movie reviews and ratings, converse with other users, get movie show times, view popular celebrity photos, read the latest movie news, and view video clips from popular movies and TV shows. Flixster also operates leading movie applications on Facebook, MySpace, iPhone, Android, and BlackBerry.

16. myHeritage

MyHeritage is a family-oriented social network service and genealogy website. It allows members to create their own family websites, share pictures and videos, organise family events, create family trees, and search for ancestors. There are more than 15 million family trees and 91 million photos on the site, and the site is accessible in over 35 languages.

17. Multiply

Multiply is a vibrant social shopping destination, but faster and more convenient, where sellers and buyers interact. A user’s network is made up of their direct contacts, as well as others who are closely connected to them through their first-degree relationships. Users are also encouraged to specify the nature of their relationship with one another, making it possible to share content based on relationship. Many shoppers in the Philippines, Indonesia, Malaysia, Singapore, Thailand and Vietnam have made the Multiply Marketplace a favourite shopping destination.

18. Orkut

Orkut is a free social networking website where you can create a profile, connect with friends, maintain an online scrapbook and use site features and applications to share your interests and meet others. The prerequisite for logging on to Orkut is that the user must be over 18 years old. Currently, Orkut is the most popular in Brazil. The number of Orkut users in India is almost equivalent to those in its original home in the United States.

19. Badoo

Badoo is a multi-lingual social networking website. It is gaining popularity in emerging markets like Russia and Brazil. The site allows users to create profiles, send each other messages, and rate each other’s profile pictures at no cost. However, features that are designed to make user profile more visible to other users are provided at a cost. Badoo includes geographic proximity feature that identifies users’ locations based on analysis of their network connection. This lets users know if there are people near their current location who may wish to meet.

20. Gaia Online

Gaia Online is a mix of social networking and massive multiplayer online role-playing games. It is a leading online hangout for teens and young adults, and offers a wide range of features from discussion forums and virtual towns to fully customisable profiles and avatars. It provides a fun, social environment that inspires creativity and helps people make meaningful connections around shared interests such as gaming, arts and anime.

21. BlackPlanet

Initially, BlackPlanet was designed as a way for African-American professionals to network. Since then, it’s grown and evolved as a site operating under the principles of Web 2.0. Members can read other members’ blogs, watch music videos, chat with one another, look for new careers and discuss news. Though BlackPlanet is not restricted to any community, this site is more popular amongst African-American. This site helped Obama to connect to nearly 200,000 potential supporters.

22. SkyRock

SkyRock is a social networking site that offers its members free web space where they can create a blog, add a profile, and exchange messages with other registered members. The site also offers a specific space for members who create blogs showcasing their original musical compositions. SkyRock is very popular in France and French speaking markets including Switzerland and Belgium. The site is also available in English, German, Dutch and Spanish. It’s very popular in the European Union.

23. PerfSpot

PerfSpot provides a web portal for people of any age, gender, or background to share their interests and favourite things on the web. PerfSpot currently publishes its site in 37 different languages, with comprehensive moderator team based in the U.S. and the Philippines that screens through up to a million pictures on a daily basis.

24. Zorpia

Zorpia is a social network that has a large international community. Zorpia’s features include profile customisation, networking features and an incredibly detailed search. Zorpia has an impressive music section featuring popular artists like Ashlee Simpson, Vanessa Hudgens, Alanis Morissette and more. You can purchase a Royal Membership for extra networking options such as an ad–free profile, extra profile design features and unlimited messaging.

25. Netlog

Netlog (formerly known as Facebox and Bingbox) is a Belgian social networking website specifically targeted at the European youth demographic. On Netlog, you can create your own web page with a blog, pictures, videos, events and much more to share with your friends. Netlog is pageview market leader in Belgium, Italy, Austria, Switzerland, Romania and Turkey. In the Netherlands, Germany, France and Portugal, Netlog covers the second place. Netlog has been localised in over 25 languages, to enable users from around the world to access the network.

26. Tuenti

Tuenti is an invitation-only private social networking website. It has been referred to as the “Spanish Facebook”, by many social network watchers. It is one of the largest social networking sites in Spain. It allows you to set up a profile, upload photos, link videos and connect and chat with friends. Many other utilities, such as the ability to create events, are also offered. From 2009, utilising a simple interface, Tuenti user can change their language to Catalán, Basque, Galician, and English. Tuenti is also available as an iPhone App.

27. Nasza-Klasa.pl

Nasza-Klasa.pl is considered one of the largest and most used social networking sites in Poland. It primarily brings together school’s students and alumni. The site is in polish therefore restricting its popularity only to Poland and polish speaking people. Nevertheless, it claims to be the most popular networking site in Poland, and therefore, has found its niche in the competitive social networking space. The site where one might say, new meets old, where the intractability is like Facebook, yet traditional with old styled forums.

28. IRC-Galleria

IRC-Galleria has been one of the most popular social networking sites for over 10 years in Finland. It has more than 5.5 million registered users, 90% of which use the site regularly. IRC-Galleria is popular within the age group of 18-22. To be able to create an account with this site, at least one of the uploaded images must be accepted by the administrator. While regular users can upload only up to 60 visible images, you have the option to upgrade to VIP status that enables you to upload 10,000 visible images. Using this site, users can communicate with other users, comments on photos, and join over a 100 communities.

29. StudiVZ

StudiVZ is the biggest social networking site in Germany. It is also popular in German-speaking countries, like Switzerland and Austria. This site works as a student directory in particular for college and university students in Europe. It allows students to maintain a personal page that containing their personal information like name, age, study subjects, interests, courses and group memberships within StudiVZ.

30. Xing

Xing (formally known as openBC/Open Business Club) is a professional networking tool. It is popular in countries like Germany, Spain, Portugal, Italy and France. Xing is similar to LinkedIn and claims to have professionals from over 200 countries. Xing has two service options: Basic and Premium. It is available in different languages including English, German, Spanish, Portuguese, Italian, French, Dutch, Chinese, Finnish, Swedish, Korean, Japanese, Russian, Polish, Turkish and Hungarian.

31. Renren

Renren (formerly called Xiaonei Network) is one of the largest social networking sites in China, and caters to people of Chinese origin. It is very popular amongst college students. Renren also has a WAP version, which users can access through mobile phones. It features an instant messaging service for its users. Users can use the same username to log in both Renren and Kaixin. Renren appeals more to Chinese college students who use internet cafes, while Kaixin001 targets Chinese white-collar workers who have internet access at work.

32. Kaixin001

Kaixin001 is a popular professional networking tool in China. The target audience for Kaixin’s, are typically white-collar middle class who come from a first tier city. This site in China is extremely popular among people who work for multinational companies, ad agencies and other white collar companies. Kaixin001 has gained much more popularity since 2009, since numerous social networking sites are blocked in China.

33. Hyves

Hyves (ronounced “hives” from “beehives”) is the largest social network in Netherlands, with many Dutch visitors and members. Hyves Payments and Hyves Games, allows you to play games and pay friends through the social network. Hyves provides usual amenities of a social networking site, including profiles, blogs, photos, and so on. ‘Hyven’ (Hyving) became a common word in Dutch, and is gaining popularity across Europe.

34. Millat Facebook

MillatFacebook is a Muslim-oriented social networking website. Originally launched in Pakistan, it has gained popularity in Arab counties as well. This site came into existence after Facebook was banned in Pakisthan. Millatfacebook offers video chat, bulletins, blogs, polls, shout box, and customisation of profile page. Members can change the page CSS and design it on their own will.

35. Ibibo

Ibibo stands for iBuild, iBond. It is an Indian social networking site. It is an umbrella site that offers a variety of applications under its social network. The services offered include games, blogs, photo unlimited storage, mail, messenger, videos, free SMS service, mail, polls and surveys.

36. Sonico

Sonico is a free-access social networking website focused on the Latin American audience. You can do a to rage of things in this site including search and add friends, interact with friends over message, update their own personal profile, manage their privacy, upload photos and videos, organise events, play games with other users. Sonico, more importantly, let’s its members more control over their profile by giving them three distinct profiles that the user can organise based on the need: a private profile, a public profile, and a professional profile. This site is popular in Latin America and other Spanish and Portuguese-speaking regions.

37. Wer-kennt-wen

Wer-kennt-wen, is one of the most popular social networking website in Germany. It is by an invitation-only social networking website, and only for people over 14 years old. The site provides the user to write blogs, chat with friends, and write in their guestbook. It provides users a social community for people, to interact with anybody they want.

38. Cyworld

Cyworld is a South Korean social network service. It has had a big effect on Korea’s Internet culture. Many renowned Korean socialites and celebrities have accounts where they post upcoming tours and works. Cyword has networks in South Korea, China, and Vietnam and is gaining popularity across Asia and the Pacific Island. Users have access to a profile page, photos, drawings and images uploading, an avatar, neighbourhoods, and clubs.

39. Mixi

Mixi is primarily for Japanese. Mixi offers options to meeting new people, send and receive messages, writing in a diary, read and comment on others’ diaries, organise and join communities and invite their friends. The site requires users to own a Japanese cell phone which disallows non-Japanese residents to use the service.

40. iWiW

iWiW (abbreviation for International Who is Who) is a Hungarian social networking web service. The site is an invite-only website, where a user can provide personal information. Users can search for friends using the search tool. iWiW allows users to log in to external websites using their iWiW credentials. The social media platform is also available for iOS and Android.

Five Ultimate LinkedIn Tips For B2B Companies

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As B2B businesses and brands increase over the years, most marketers all around the world become aware that LinkedIn can seriously boost their company profile.

LinkedIn is by far the most focused business-oriented social media platform. In fact, more than three million companies own LinkedIn pages. If you’re on LinkedIn, there’s a good chance your clients are too. Try to follow these five tips for a more successful LinkedIn campaign.

1. Start A LinkedIn Group

Right now, LinkedIn members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups. Instead of joining an existing group, why not start your own? It’s a great way of getting people talking while establishing your business or brand as the dominant force. You must not make it self-promotional. Try to get the conversation started by flagging up an interesting development within your industry or suggest a new idea.

2. Be The Leader

LinkedIn has recently opened up its publishing platform, so that users can publish long-form posts about important professional topics. So if you’re a connoisseur in your field, then this is the most appropriate space to let people know. Consider it as an opportunity to position yourself as a ‘thought leader’, showing your clients that you’re at the forefront of your industry. These posts become part of your professional story when people visit your profile.

3. Fresh Content Is A Must

Once you start posting on LinkedIn, keep going. Don’t let your account sit idle for weeks on end with no sign of activity. Think what kind of a message for your clients and potential customers. Right now, someone else could be reading your company profile on LinkedIn. Will they be getting the best possible impression of what you offer? Used wisely, LinkedIn gives you the opportunity to control what clients discover about your company and, more importantly, your brand.

4. Branding

It might be a business network, but your LinkedIn account doesn’t have to be uninteresting. The look and feel of your page is really important. Put your brand on display, starting with your banner image. Think about how best to utilise the 646 x 220 pixel available space for your need. It could be a chance to feature your product, or even the people who make your product. Exercise a little creativity to impress existing and potential clients.

5. Utilise The Analytics Feature

Your LinkedIn account might be full of information, but have you ever thought about your readers? It’s quite easy to view the data about your company’s performance with LinkedIn’s analytics page. You can see how engaging your individual posts are, understand more about your follower demographics and sources, and discover more about your page traffic and activity. Taking ten minutes to review this information could give a seriously useful insight into your company, and help you adjust your strategy to become more competitive.

Conclusion

LinkedIn is the world’s largest professional network on the Internet with more than 300 million members in over 200 countries and territories. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. When we talk about marketing your business/brand to other businesses, using LinkedIn is the best decision. It’s a serious platform where connections can be made and fostered. Can you afford not to be LinkedIn?

The Latest Ad Campaign From Foursquare

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Foursquare is releasing its first ad campaign, right after introducing a new logo and app.

The campaign illustrates how people with very different tastes can use Foursquare to find what they’re looking for. One execution features an older businessman and a young, bearded hipster who are both waiting for shoe shines. The younger man likes art house films and kale shakes, while the middle-aged guy prefers Kobe beef and Duck a l’orange:

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Foursquare Ad Campaign

If you’re puzzled why there’s no mention of check-ins or “becoming a mayor” thing, then you are the right target for these ads. Recently, Foursquare introduced a new version of app that attempts to learn your favourites, so it can recommend nearby attractions. The check-in features that Foursquare is famous for are now available in Swarm, another Foursquare-owned app. It becomes clear that the company is trying to reach a broader mainstream audience beyond hipster insiders.

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Another Foursquare Ad Campaign

So far, Foursquare has collected around 50 million “favourites” — the pink bubbled featured in the ads that outline individual preferences. Foursquare also now has 55 million registered users, up 10% from the previous quoted figure of 50 million. The company, however, doesn’t share its monthly unique users figure.

Pinterest Success Story: BuzzFeed

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For those who don’t know, BuzzFeed is a news and entertainment website that features some of the most shareable, social content on the web.

BuzzFeed utilise Pinterest to find trending topics, see what’s trending and get ideas for stories. Since joining Pinterest, it has met significant increases in Pinterest referral growth and traffic. Here are five important lessons to learn from BuzzFeed on Pinterest:

1. Pinterest is a huge driver of traffic.

BuzzFeed first saw a spike in Pinterest traffic when Peggy Wang, BuzzFeed’s first editor, did a post in June 2012 about DIY projects. The post quickly gained traction on Pinterest, and convinced BuzzFeed that they should be focusing on Pinterest. Since then, they have seen over 2.3 million views to that first DIY post from Pinterest alone, and have increased their posts in multiple categories.

“Pinterest is BuzzFeed’s second largest social network referrer. It also has a much longer lifecycle than other social networks, often driving traffic to posts months after publication. In fact, more than half of BuzzFeed’s traffic from Pinterest goes to posts published more than 2 months ago,” said Dao Nguyen, VP of Growth and Data at Buzzfeed.

2. Pinterest is unpredictable.

Pins that get the most repins are not always the ones that drive the most traffic. Some Pins (like funny ones) are so compelling that readers click immediately to see the rest of the post. They may repin later, or they may not. Other Pins, like beautiful images of food or travel, get repinned a lot but readers don’t click through until later. The team has found that both types of content are valuable, even though they have different traffic patterns.

3. Pinterest is a good place to conduct experiments.

BuzzFeed posts from classic categories like Beauty, Home, Crafts, Fitness and Food do well on Pinterest, but they have learned that other topics like tattoos, books, Disney-inspired posts and humor do well, too. In fact, of the top 100 BuzzFeed posts on Pinterest, over 30% of the traffic are to funny posts. They’re always experimenting with new categories and posts to see what resonates, then adapting their editorial and product strategy based on that.

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BuzzFeed Featured Board

4. Make content easy to Pin, especially from mobile.

BuzzFeed readers love to share back to Pinterest, so the team makes it easy for readers to Pin by integrating Pin It buttons and “Follow us on Pinterest” widgets on their site. They also increased the size of the Pin It button on their share bars and on individual images for readers coming from Pinterest. 77% of visits from Pinterest to BuzzFeed are on mobile, so the team also makes sure their mobile site loads fast and is optimized for Pinning, just like their website.

“When a reader comes from the Pinterest app on mobile, we show the Pin It button right on top of the image. We found that this increased pinning by 10 times!” said Nguyen.

5. Learn what makes a great Pin for you. 

The BuzzFeed team has found that designing one Pinnable image—like this one of fruit-infused waters— that lives at the top of a post encourages more clickthroughs, especially when the image is tall and inspiring. They have also noticed that writing good Pin descriptions is important, especially if the image isn’t beautiful but is really interesting or useful. Positive descriptions are generally more repinned and clicked because they’re easier to discover. The team continues to study how Pinterest usage shifts as the community changes, and they use the data they find to inform their editorial and product decisions.

Some quick tips from BuzzFeed:

  • Experiment with new categories, like humor, and posts to see what resonates with followers.
  • Create custom images on your posts for easy Pinning.
  • Add the Pin It button to your site pages and images.

How To Become A Pinterest Warrior (Infographic)

Conquering Pinterest’s battlefield can be tough. How prepared are you to face the competition?

How important is Pinterest to your business? Do you want to make your pins noticeable in front of more users?

First of all, why put all of your best effort on Pinterest? Here are two main reasons:

  1. It has more 70 million users around the world.
  2. It drives more referral traffic than Twitter, LinkedIn and Reddit combined.

Moreover, if you want to take advantage of it, your pins have to be seen not only by users who follow you, but also by new users. In the following infographic, you will learn how to become a tough Pinterest warrior who can maximise its usage to fulfill your marketing goals.

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Facebook Video Has Almost Overtaken YouTube Video’s Domination On News Feed

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Slowly but surely, YouTube is missing a key distribution platform as Facebook’s videos become more popular these days.

Facebook video is overtaking YouTube as the video platform leader on its News Feed. The analysis was based on 20,000 videos generated by multiple Facebook Pages from brands, media, celebrities and entertainment companies and 180,000 posts over the last 12 months on desktop and mobile.

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While Facebook hasn’t taken YouTube’s position in overall video posts, the shared videos receive a larger share of engagement as big as 70%.

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This is, of course, a big deal for YouTube. They could lose a big percent of their distribution. On the other hand, it’s a major plus for Facebook. This means users will stay on Facebook instead of leaving.

Facebook announced in September that it was serving up 1 billion videos a day, two-thirds of which were on mobile. Growth from video views on Facebook jumped 50% from May through July, according to the company.

How To Initiate A Successful Advertising On Pinterest (Infographic)

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Advertising on Pinterest is slightly different than other social media channels.

While it makes sense for big brands to establish a presence on the social network, the self-serve platform opened up Pinterest’s advertising to a broader group of customers, similar to how Google AdWords lets anyone bid on placements next to Google Search results. Of course, Pinterest’s reach is nowhere near Google and is outclassed in comparison with competing social networks like Facebook or Twitter. However, Pinterest has managed to grow a very attractive demographic when it comes to these three major advertising opportunities: female audiences, smooth mobile interface, and big purchase intention.

For years, social media marketers are struggling to maximise their brands’ Pinterest potential. The following infographic is a good start to do it. With an easy to follow how-to guide, you will start utilising Pinterest like a pro in no time.

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Instagram Users Demographic (Infographic)

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Did you know that every 20% of Internet users between 16 to 24 have an Instagram account?

A recent study revealed that the Instagram audience is a highly attractive one for advertisers. Most of its users are drawn from the youngest age brackets (with 41% in the key 16-24 demographic). However, compared to the global average, they are also significantly more likely to be in the top income.

The study also found that:

  • 1 in 4 active users visit Instagram on a daily basis.
  • 30% have discovered a brand/product via a branded social network post.
  • 25% say they spend 2 to 4 hours online on their mobile each day.
  • 6 in 10 say having the latest technological products is very important to them.

Take a look at this infographic for more interesting findings.

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