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By TWMG
2011 introduced a very strange new word to digital marketing – the “Plus One” or +1 from Google. I’m not sure that is even a word – more like when the singer Prince renamed himself in the 1990s to a symbol (which everyone referred to as TAFKAP – The Artist Formerly Known as Prince). I … Continue reading “Relative Activity on Social Media Platforms”
By TWMG
This is a quick overview of three updates to help you manage your profile. Settings used to be several clicks away on another page. Now we’ve moved the controls right up front, so you can see who you are sharing with right next to what you are sharing. You can quickly and easily share different … Continue reading “Profile: Making it Easier to Share with Who You Want”
By TWMG
Bring your conversations to life on Facebook. With face-to-face video calling, now you can watch your friends smile, wink and LOL.
By TWMG
Aggregation
The collection of content from various online sources such as blogs and websites using their RSS feeds. Typically presented on aggregator websites and customisable portals such as iGoogle and newsvine.
Alerts
Search engines such as Google allow you to save specific searches and receive an update whenever a new result appears for that particular search, typically delivered … Continue reading “Social Media Glossary”
By TWMG
Measuring social media is one of the areas of online marketing that is still frequently discussed and we still haven’t found that magic number yet. But there are lots of free tools that can help to monitor and track your social media activity to ensure it’s working for you or you’re reaching your targets.
The list … Continue reading “The best free social media tracking tools you should know about”
By TWMG
Starbucks is one of the most successful and admired companies today. It has grown from a single coffee shop in Seattle 33 years ago to a $4.1 billion international company.
By studying the Starbucks Marketing Strategy you will be able to apply the principles of success that worked for them in a big way. The history … Continue reading “Starbucks Marketing Strategy”
By TWMG
It doesn’t look like the social media craze is peaking. As of right now, 65% of all adults internet users are members of a social networking site. According to recent Pew research, a whopping 89% of women between the ages of 18 and 29 are using social media.
Over the last year, the number of people … Continue reading “Social Media is Growing Rapidly”
By TWMG
One of the unfortunate side effects of social networking-media is
dealing with Internet hate trolls. These anonymous consumers seem to
exist just to spite you. They love stirring up trouble,
attacking your brand and lambasting your company on every forum,
blog and social network they can find. Maybe they are a former
customer with an axe to grind. Maybe they’re … Continue reading “How to Handle Social Media Trolls”
By TWMG
The largest percentage (almost 30%) of senior marketing executives engaging in social media monitoring (ranging from automated search engine alerts to specific data queries and third-party research) make it actionable through their communications strategy, according to a survey conducted in May and June of 2011 by WebLiquid and RSW/US. Results from “Marketers and Social … Continue reading “Social Media Monitoring Most Used for Communications Strategy”
By TWMG
Creating a Facebook landing/welcome page is no more difficult. Since then Facebook Markup Language was called off by Facebook, iFrame came to the rescue to create custom landing page for Facebook fan page. Normally to create an iFrame tab, you are required to create an app and follow certain instructions. To me, its quite hard for the … Continue reading “How To Create Facebook Landing Page In One Simple Step”
