Infographic: Asia-Pacific Social Media Statistics

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Internet usage is sky-rocketing throughout the Asia-Pacific region, obviously making the growth of social media the fastest in the world, as you’ll see, it’s not all about Facebook, but it still leads the way across the region, at least for now. This is a nice collective Infographic from Burson-Marsteller.
The social media statistics cover the most popular social … Continue reading “Infographic: Asia-Pacific Social Media Statistics”

Social Media ROI

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ROI on Social media – it’s a buzz word, the buzzword du jour for those getting started with social media marketing, but what does it really mean? The reality is, there is no universal definition. Like email marketing strategies , where some marketers measure their ROI by opens or clicks, while others look at revenues … Continue reading “Social Media ROI”

Can Opinions on Social Media Influence Brand Decisions?

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Educational institutions, sports and entertainment top list of most discussed categories on social networking sites
CHICAGO – Performics, the performance marketing agency owned by Publicis Groupe, today released a report that detailed findings from “S-Net, The Impact of Social Media,” a social network study from ROI Research Inc. sponsored by Performics. The study found 52 percent … Continue reading “Can Opinions on Social Media Influence Brand Decisions?”