Category: Strategy

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Five Inspiring Life Lessons From Steve Jobs For Aspiring Entrepreneurs

| By TWMG

Steve Jobs might never launched two of the most valuable companies (Apple and Pixar) if he follows the conventional rules all the time.
Jobs has struggled through many obstacles to get Apple and Pixar off the ground. However, Jobs had a unique way of crafting his own reality, a “distortion field” that could persuade people that … Continue reading “Five Inspiring Life Lessons From Steve Jobs For Aspiring Entrepreneurs”

Utilising Online Influencers To Build Your Own Personalised Audience Base

| By TWMG

When advertising becomes a null effort, influence is offering another opportunity for business owners.
Nowadays, companies want audiences, no matter what kind of business they run, and one of the effective ways to connect with those audiences is by leveraging influence of their brands. With the popularity of social media, it’s becoming simpler for them to find … Continue reading “Utilising Online Influencers To Build Your Own Personalised Audience Base”

Volkswagen “PoloTag” Social Media Test-Drive Campaign

| By TWMG

Here is a social media ‘game’ from Volkswagen that offers its participants the promoted car. as the main prize.
It seems Volkswagen is going all out with its latest campaign. Introducing “PoloTag”, a real-time social media ‘game’ which challenges people to identify the new Polo around a specified route, tag it on Twitter and test drive it. … Continue reading “Volkswagen “PoloTag” Social Media Test-Drive Campaign”

The Key To Successful Real-Time Marketing For B2B

| By TWMG

Online marketing activities in the B2C and B2B sectors are different because of both the clients’ personas and the customer journey specifications.
These differences have a big impact on how businesses develop their marketing and advertising strategies in the new digital realities, especially since the rise of smartphones and latest mobile technologies.
The rapid development of the … Continue reading “The Key To Successful Real-Time Marketing For B2B”

Five Most Important Principles for Delivering Personalised Experiences

| By TWMG

Turn advanced personalisation solutions into real-time results.
Within this exclusive white paper, you will learn how to:

Step away from the extravagant promotion to control the real power of audience personalisation and go beyond reacting to a customer’s last visit. Instead, you will learn on how to proactively shape the current visit.
Study the five most important principles … Continue reading “Five Most Important Principles for Delivering Personalised Experiences”