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13 Great Instagram Tools For Professionals

Instagram is the best social media platform to share personal moments and inspirational experiences. With more than 300 million monthly users, it’s also a perfect place for businesses to develop and post engaging content, monitor posts and campaigns, and analyse their engagement with an expanding audience.

In today’s post, we will share a list of tools to help businesses establish, manage, and grow their presence on Instagram. There are tools to create and schedule posts, manage relationships, run promotions, display content, and analyse engagements. Several of these tools are free. Let’s start the ist with:

1. ScheduGram

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ScheduGram is a tool to manage Instagram accounts. Upload and schedule multiple images to post later to multiple accounts. Let multiple users log into your ScheduGram account, schedule posts for your accounts, and see who has scheduled what. ScheduGram provides direct integration with Canva to design images. Price: Starts at $5 per week.

2. Tagboard

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Tagboard is a tool to experience content from social networks. Each tagboard is a collection of social media posts that share a common hashtag. Tagboards can be embedded on websites, integrated in to mobile apps, and shown on displays. Viewers can favorite, retweet, reply, comment, and like — right from your tagboard. Price: Basic is free. Contact them directly on pricing.

3. Iconosquare

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Iconosquare is a tool to manage and promote your Instagram account. Manage your community and analyse your followers’ growth. Promote your account across other social networks with feed tabs or photo widgets. Engage your community with photo contests. Set up, promote, moderate, monitor, and publish results of an Instagram contest all within Iconosquare. Price: Contact on pricing.

4. Crowdfire

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Crowdfire is a tool to manage your relationships on Instagram and Twitter. Find inactive users and unfollowers, and locate relevant users to follow. Keep track of how your social media updates affect your follower/unfollowers states. Check the relationship between any two Twitter/Instagram accounts. Price: Free.

5. TakeOff

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TakeOff is an app from Crowdfire to schedule Instagram posts. Automatically schedule posts for times when they’ll be seen by most of your followers. TakeOff analyses your captions to suggest relevant, high discovery hashtags. Add clients or team members who help you review or create content for Instagram. Price: Free.

6. INK361

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INK361 is a web app to manage your Instagram account. Create albums, discover new contacts, sort who you follow into Circles, and set up alerts for new posts. Get a clear overview of your Instagram stats to keep track of your social impact over time. Embed an Instagram Gallery on your website or blog. Using the INK361 Facebook Instagram App, view your Instagram images on Facebook or share them on your Facebook page. Price: Free.

7. Repost

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Repost is an app to repost photos and videos on Instagram, while giving the credit to the original poster. Pro upgrade lets you manage multiple Instagram accounts. Price: Free. Pro is $4.99.

8. Piqora

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Piqora is a visual marketing platform for Instagram and Pinterest. Piqora provides recommendations for images to publish, and enables your entire team to collaborate on a calendar. Launch a promotion and track results. Put the best user generated content from Instagram on your website as a branded gallery. Price: Contact on pricing.

9. Tapshop

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Tapshop from Piqora helps to get your Instagram fans shopping. Your audience will find a custom page of products they’ve liked and get an email with links directly to your product pages, as you collect email addresses. Measure the likes, clicks, orders, and revenue generated by your Tapshop page from within your Piqora Publishing Dashboard. Price: Contact for pricing.

10. Offerpop

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Offerpop helps you run interactive promotions and utilise user-generated content. Create sweepstakes and sampling programs. Reward loyal customers with exclusive offers and content. Track performance and export data to email and CRM systems. Display branded content, offers, and ads within user-generated-content feeds to create shop-able content galleries. Price: Contact on pricing.

11. Collec.to

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Collecto is a web platform to manage your Instagram presence. Organise images into albums, get stats on your account, utilise the enhanced browsing feature, and syndicate your content with RSS feeds. For brands, it offers tools to run effective contests and get accurate statistics. Price: Basic is free. Pro is 8.99€ per year. Brand is 169€ per year.

12. SnapWidget

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SnapWidget allows you to easily embed a photo gallery in a website or blog. Display an Instagram photo gallery for a specific username or a hashtag on your blog or website. Price: Free.

13. Instagram for Business

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Instagram for Business is one of the best tools to grow your brands. Visit its blog for tips, brand spotlights, API examples, and news. Recently, Instagram is rolling out a new suite of business tools, including account insights, ad insights, and ad staging. Price: Free.

Apotek’s “Coughing Billboard” is a Great Example How Innovative A Digital Touch Can Be

When you don’t have enough creative billboard in the world (like this massage billboard), you will create another one.

There are billboards and there is this, Apotek’s Coughing Billboard that detects cigarette smoke within a proximity range of the digital screen, and triggers and interaction, or perhaps more on point, a repulsive cough at the near by smokers.

It’s a pretty fun way to get people to quit smoking for the new year in Sweden, with the pharmacy promoting nicotine replacement products as the pay off. Take a look at the promotional video below:

10 Online Marketing Tips To Prepare Your 2017 Strategy (Infographic)

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Infographic credit: WordStream

How To Master Community Management (Infographic)

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Unlike common assumption, your followers actually listen to your business. They are always curious about the newest releases. That’s why a social media manager is enough to maintain good CRM.

However, spreading your brand awareness to the people who are not your followers and making them as your followers is not possible by being a brand on social media. To achieve it with a human touch, your business needs a community manager indeed. Their job is not just hanging out on social media and blow your trumpet.

Community management is a great responsibility that deals with propagating your business on the social community. Ideally, every business should have a community manager in their social media marketing team. Don’t know where to start? Worry no more. You’ll find

community-management-expert-infographic

Infographic credit: Vanilla Forums

Spice Up Your Halloween with Netflix Doorbell

With its various creative campaigns such as button, socks and ring, Netflix is creating a doorbell for a Halloween themed campaign.

Netflix’s new Halloween Doorbell gives trick-or-treaters a scream while you continue to stream, with the DIY Halloween Doorbell (comes complete with build instructions) transforming your home into a trick-or-treaters’ delight while you never leave the TV.

You hang the Halloween Doorbell right over your existing one, so trick-or-treaters can’t find bother you. Then as trick-or-treaters approach your door, a proximity sensor in the doorbell will trigger the theme song from your chosen Netflix show! Then pressing the doorbell initiates a scream-mix from that show and unlocks a customisable message to your visitors on an LCD display screen shown right there in the doorbell. Take a look at the video here:

The Evolution of Google Algorithm from 2010 to 2016 (Infographic)

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Google is widely known as the most advanced and complicated search engine on Earth.

One of the reason is the fact that Google is constantly updating its search algorithm. While Google wants to become a better and dependable search engine site among its competitors, the changes often puzzle online marketers and fellow SEO practitioners. The source of most SEO and marketing headaches: the ever-changing Google search algorithm. That’s why we present the infographic below, which will be hopefully put a little more sense into what Google’s thinking every time it updates its core algorithm. However, despite all of these updates, there is two points Google want to deliver: high-quality content and great user experience.

Take a look at the following infographic for more detailed information.

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Infographic credit: Conductor

5 Amazing Tips To Spark Your Halloween Campaign

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Come October and brands plunge right into marketing their products and services for Halloween.

Latest research found that Halloween spending will reach $8.4 billion this year on decorations, candy, costumes and even the odd visit to a haunted house. The best Halloween campaigns last year were clever promotions and contests with a heavy focus on video.

How about this year? Well, here we go again. In today’s post, we’ll share five tips and tricks (plus treats) that you can put in your bag to create a great social media campaign for your brand.

1. Redecorate Your Online Profiles

We all remember the thrill of seeing storefronts all decked out for Halloween (just like Christmas and other holidays). It’s a spooky and fun atmosphere to experience, no matter what product you are buying. People love it and a well-decorated store can be just enough a nudge to keep customers in your store for longer to make a sale.

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You can spruce up your social media profiles in a similar way. Add a splash of Halloween by changing the color scheme of your cover photos or adding some spider webs and pumpkins. If you have a developer at hand, add the same graphics to your website or app for extra impact (just remember to take them off when the season ends).

2. Use “Spooky” Photos

Visual content like images, GIFs and videos grab the attention of social media audiences much better than plain text and link previews. Special occasions like Halloween allow businesses of all sectors and sizes to loosen up a little bit and have some fun. So it’s obvious we should take advantage of this opportunity, right?

There are several ways to approach this on social media, here are some fun and easy ideas for your Halloween-themed content:

  • Go wild with Halloween puns on Twitter
  • Pick a color or theme (monsters, carnival, kid-friendly) and run with it
  • Create spooky images and post one every day
  • Add fun illustrations to existing shots of your products
  • Take pictures of your team in their costumes
  • Fright night Facebook cover for Halloween

3. It’s The Perfect Time To Bring The Seasonal Offers

It’s Halloween and your customers (existing and potential) may expect discounts. These can be an all-out sale, a small sum off the next order or a holiday-themed freebie with every order over a certain amount.

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You can create more engagement for your offers using social media. Try doing a Halloween themed giveaway on Facebook or polls on Twitter. Ask questions about autumn or the holiday and reward all participants with content along the way. Once you establish the winners, make sure that you send them their unique promotional codes and gifts.

4. A Photo Contest Never Hurts

It might be cliché, but it never gets tiresome. Halloween gives everyone the chance to wear silly costumes. Embrace it and host a photo contest on social media – it’s a fun way to engage with your followers.

In addition to costumes, you can also opt for food creations, decorated rooms or spookiest things and places. Remember, every social media campaign must link back to your brand, mission or product – so the type of the contest must be relevant. Set a campaign specific hashtag and offer fun rewards throughout the competition with the main prize announced on the morning after Halloween.

You can also host the contest on a smaller scale in your own office. Ask the team to dress up, then create a poll on Twitter to find out which costume your followers like the most. Similarly, you can hold a bake-off, play fun games and document it on your Instagram – all in the great effort to humanize your brand in a fun way.

5. Be Helpful and Give Advice

Now, if you are not big on discounts, dressing up (or down) and you are not planning on scaring your clients, well, you just might go with the safe choice of some other treats, like providing some relevant advice.

The type of advice you share heavily depends on your business. You can give actionable tips or talk about safety and health in relation to Halloween and/or autumn. For example, if you are a digital agency, you can give tips on the area of your expertise in relation to the holiday. If you are in the food industry, you can create your recipes and share them on social media to take advantage of the extra traffic. If you sell security systems, talk about the darker days and the need to take good care of your home and possessions. The list really does go on and on. Try for yourself.

How To Maximise Your Current Automation Marketing Strategy (Infographic)

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Automated marketing is notoriously known as the “wrong” way to market your brand.

However, the fact is, automated marketing is not as bad as you might think. Digital marketing is constantly changing and getting higher in terms of online advertising, as what worked yesterday might produce no results today. Therefore, it becomes very important to stay ahead of your leads and predict the next step of your buyers’ behavior.

Marketing automation will allow you to do this. By knowing their practice and behavior well, or by sending them the relevant information and shoving them down the channel, you will surely end up with a positive rate of return in your overall digital marketing strategy.

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Infographic credit: Adecco Creative & Marketing

Google ‘Pixel’: The Next Nexus

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Google is going to launch the latest smartphone named ‘Pixel’.

Built in partnership with HTC, the Pixel certainly has several similarities of the One A9 about it. It’s rounded, with a flat back and it is built from a mixture of metal and glass accents. It’s nice, but it’s not gorgeous. Its simplicity wouldn’t thrill those who seek for the “wow”factors. It comes in three colours, each of which has a peculiar names: Very Silver, Quite Black and Really Blue.

Take a look at Pixel’s promotional video below:

 

The Rise of Influencer Marketing Trend (Infographic)

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The issue about how influencer marketing is changing the marketing landscape has floated around for several years.

As someone with critical-thinking capability, you might be quite skeptical about this claim. Still, the truth is that there’s a good reason for all the hype about influencer marketing. Several studies have proven that this marketing channel can boost various aspects of your performance – from brand awareness and lead generation to conversions and brand loyalty.

Take a look at the following infographic for more detailed information.

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Infographic credit: Shane Barker