Category: The Digital Space

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Why Local Directory Companies Aren’t Dominating The Local Area

| By TWMG

Local newspapers and traditional printed business directory have been dying for more than ten years, leaving small businesses less options for local advertising. In its place, Internet companies like Groupon, Yelp, and ReachLocal came to reinvent local advertising online, but none has proved to be the best digital place for local businesses, since they do … Continue reading “Why Local Directory Companies Aren’t Dominating The Local Area”

NAB Australian Online Retail Sales Index: July 2013

| By TWMG

On July 2013, Australian online retail sales increased to $14.1 billion, which was equivalent to 6.3% of traditional retail spending. Retail data is highly seasonal with sales peaking around the Christmas period. It highlights a slowdown in online sales growth between January and April this year, and acceleration in growth in recent months. The three month … Continue reading “NAB Australian Online Retail Sales Index: July 2013”

How Effective is Your Website?

| By TWMG

In the Internet Age, the ways companies persuade consumers and influence their purchasing decisions are highly varied and complex. Online media have made an almost limitless source of commercial information (both product and pricing) instantly available, and social media platforms enable consumers to share their experiences about certain products or services. Consumers are also savvy … Continue reading “How Effective is Your Website?”

8 Ways To Drive Traffic To Your Physical Stores

| By TWMG

Here are eight ways you can drive unimaginable traffic to your local brick and mortar business using the Internet as your platform.

Develop a well-optimized website – Your first step to incredible online marketing results is to build a website to represent your business. But don’t just choose any website development company. It is important to build … Continue reading “8 Ways To Drive Traffic To Your Physical Stores”

Understanding the New Digital Marketing Strategy

| 0 Comments | By TWMG

We are starting a new chapter in the digital era where there are two emerging trends that dominate the rules of the game: the “always on” lifestyle and the Big Data. Surprisingly, there has been little insight into their impact on a digital brand strategy.
Nowadays, consumers have adopted the “always on” lifestyle, resulting in a … Continue reading “Understanding the New Digital Marketing Strategy”

Culture Boom: How Digital Media are Invigorating Australia

| 0 Comments | By TWMG

The Australian Digital-Media Economy: A Snapshot
There are many opinions about the impact of the Internet on society. What is undeniable, however, is that the Internet has had a significant impact on the daily lives of the majority of the Australian population. It is part of the daily routine of Australians. It is integral to the … Continue reading “Culture Boom: How Digital Media are Invigorating Australia”

Content is King

| 0 Comments | By TWMG

Marketers struggle with the challenge of creating content that drives meaningful engagement with their prospects and customers. Established approaches often fall short because they do not recognize the individual preferences, contextual clues and inferences that their customers leave in the digital domain.
In this world, content is still king, but relevance is fast becoming queen.
Delivering the … Continue reading “Content is King”

Viral, social media and mobile are top ad trends for 2009

| 0 Comments | By TWMG

Viral video campaigns, social media and mobile marketing are some of the top online ad trends for 2009, according to b-to-b marketers and agency executives.
Andreas Combuechen, CEO-chief creative officer of Atmosphere BBDO, New York, said mobile marketing applications will really take off next year.
“We are seeing a rise, especially among the b-to-b audience, in the … Continue reading “Viral, social media and mobile are top ad trends for 2009”