Online Advertising in Australia, for the very first time, the true level of investment and expenditure in Australia’s digital services industry has been quantified. The AIMIA Digital Services Index™ (DSI) delivers insight into the digital services industry to help businesses make smarter decisions.
Digital services expenditure has traditionally been measured in terms of online advertising spend … Continue reading “Digital Services Expenditure 2008 Australia”
Category: The Digital Space
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Marketers’ Top 10 Wish List for Agencies of the Future
| 0 Comments |Greater knowledge of the digital space is at the top of marketers’ list of what they want from their advertising and marketing agencies in the next 12 months.
As it is, more than a quarter of marketers surveyed said from half to all of their marketing is done via digital channels, and nearly 40% foresee that … Continue reading “Marketers’ Top 10 Wish List for Agencies of the Future”