Archive | Twitter for Business RSS feed for this section

Twitter Has Released The New Display For Its Search Result Page

twitter-headline

Twitter is rolling out a new search results page on the website, which features a cleaner interface that makes it easier for users to discover content.

The microblogging service company began testing the new search result layout back in April, which features a menu bar at the top of the page that enables users to filter search results for top content, real-time tweets, accounts, images and videos.

On the other side, users can leverage the “more options” tab on the menu bar to refine results even further, with options like “from everyone,” “from everywhere,” “news” and “advanced search.”

the-new-twitter-search-function

It is important to note that the search landing page and default “top” filter showcase a variety of content to make the discovery process easier. This content including tweets, accounts and images associated with the search term. Moreover, Twitter now highlights the search term in a bold color (which varies based on each users’ settings) at the very top of the page.

Twitter “Trends” Will Have Short Explanation On The Mobile Version

twitter-headline

Twitter has revamped its Trends feature, making it easier to understand for the new users.

While there are certainly best experts and influencers to be followed on Twitter, what will ultimately be trending on Twitter is almost anyone’s guess. From latest gadgets, viral stories to numerous news items, Twitter users can make a topic trending quickly. After all, thousands of Tweets are sent every second on Twitter.

Recently, Twitter’s “Trends” feature has long been a place where users can take a quick glance to see which breaking news, entertainment or social movements items are most popular. The Trends, however, are almost always open for interpretation, because they are not self-explanatory. For instance, not many people are familiar with the trend #NYFW. With Twitter’s new updates to the trends experience on mobile devices, users will get more context regarding each trend, like a description making it clear #NYFW is New York Fashion Week.

twitter-trend-explanation

The new trends experience may also include how many Tweets have been sent and whether a topic is trending up or down (like in the example below). What’s more, Twitter is moving trends to the search page and retiring #discover and activity for all iOS and Android users.

Twitter Has Updated Its Direct Messages Policy, Enabling Users To Receive DMs From Anyone

twitter-dm-1

Twitter has updated its Direct Messaging feature, enabling users to begin receiving Direct Messages (DMs) from anyone.

Previously DMs could only be sent to accounts that were following each other. With the new update, however, DMs can be sent to anyone (regardless of affiliation or lack of affiliation). For users that are fearful this new update will bring a bunch of spam to their Twitter inbox, it is important to point out that the social network requires users to change their settings before they are able to receive a DM from anyone.

Moreover, users who change their DM settings to receive messages from anyone still have the ability to block people.

twitter-dm-2

“We hope these changes help you connect more easily – and directly – on Twitter with the people, causes and businesses you care about most,” says Twitter in its latest blog post.

Twitter’s update has begun rolling out across the globe, even on mobile devices. In fact, users will see a new DM button on profile pages (see image) on Android and iPhones when they are able to send a DM to someone.

Twitter: “No More Firehose For You!”

twitter-symbol-white

In a following move when the time Twitter cut off third-party app developers, the biggest microblogging social media company has decided to take back control of who has access its its real-time tweet data which known as the firehose.

The real-time firehose data was previously made available to three authorized third-party resellers including Gnip (which Twitter acquired last year), Datasift and NTT Data. However, starting in August of this year, Twitter will keep all of its data customers to its own platform and customers will need to pay Twitter directly for access.

According to DataSift’s representative, Nick Halstead, the move won’t bring negative impact his company, thanks to a recent deal with Facebook, as well as the brand’s focus on extending its reach into business-owned data. On the other hand, it could damage the Twitter ecosystem.

While Halstead seems confident, it’s hard to see how Twitter’s move won’t cause an impact towards the company. Datasift currently powers an ecosystem of 1,000 companies on its own using (in part) the Twitter firehose data, enterprises and marketing agencies who embed it into commercial applications that they then resell. The “customers of our customers” span into tens of thousands and “not only benefit those brands, but also the social networks themselves.”

“Twitter also demonstrated that it doesn’t understand the basic rules of this market: social networks make money from engagement and advertising,” said Halstead.

Revenue from data should be a secondary concern to distribution and it should occur only in a privacy-safe way. Better understanding of their audiences means more engagement and more ad spend from brands. After all, more noise equals less ad spend.

Twitter Introduced The New “Quote Tweets” Feature

Twitter Logo

Twitter users are now able to add their own comments to Retweets, as the social network has unveiled a “new, revamped quote Tweet” feature.

To use the feature, Web users simply click the normal Retweet icon. Then, a pop-up appears that displays the Tweet and a comment box. Users are able to type their own comments in the “add a comment” field and then click “Tweet” to publish. The Tweet is then shared with followers as a “quote Tweet.” Conversely, users can simply click “Retweet” on the comment pop-up screen if they don’t want to add a comment.

quote-tweets

Twitter’s announcement notes that the new Quote Tweet feature is now rolling out on the iPhone and Web. The company stated that it will be coming to Android devices soon.

How To Handle Your Official Twitter Account Like A Pro (Infographic)

twitter-headline

Are you leveraging twitter to promote your small business, products or services?

Twitter is surely a great tool for social media marketing. However, are you getting the most out of your profile yet? By adopting some of these tips you can become a more effective twitter user, increase your following, and grow awareness of your business or brand. This infographic will teach you key ways to optimize your Twitter profile (both for individuals and for brands), best practices for tweet structure, and how to increase engagement.

twittering-like-a-boss-infographic

Click to Enlarge

 

Two New Conversion Tracking Features From Twitter

twitter-headline

Social media marketers are constantly looking to improve their performance and in order to do so they must have the most accurate and detailed analytics possible.

However, it looks like Twitter has seen this need and decided to do something. Recently, the company has revealed two new conversion tracking features: transaction values and key conversion tags.

twitter-new-conversion

Click to Enlarge

Through the new transaction values feature, marketers are able to view sales (e.g. conversion value) that are driven by their Promoted Tweet campaigns. The analytic information derived from the new feature is aggregated and reported back to marketers in their Twitter Ads analytics dashboard. The second new feature released by Twitter, key conversion tags, enables marketers to optimize their campaigns by allowing them to select a single conversion event to track. This selection also lets marketers view “distilled analytics” within Twitter’s Ads, displaying only the types of conversion they care about most during specific campaigns.

“In the 30 days since beginning beta testing, Live Nation has run Promoted Tweet campaigns using the Website Card to drive ticket sales for popular music acts. @LiveNation’s analytics now reveal that they drove a return on ad investment of 819% during the testing period,” states the official blog post from Twitter announcing the new features.

twitter-new-conversion-2

Despite Slow User Growth, Twitter’s Stock Is Increasing By 15%

twitter-headline

Since Twitter became a public company, many investors have wandered the stock based on the strength of the social network’s user growth each quarter.

On Thursday, Twitter reported having 288 million monthly active users, compared to estimates for upward of 295 million. That represented a gain of just 4 million active users during the holiday quarter, or about 1.4% growth quarter-over-quarter.

The good news is, Wall Street reacted by sending Twitter’s stock up more than 10% after hours. It effectively gave Twitter a pass on its sluggish user growth for two reasons. First, Twitter crushed analyst estimates for revenue and earnings in the fourth quarter, with revenue more than doubling year-over-year to $479 million, showing that the company’s monetisation engine is very strong.

This is definitely Twitter’s first billion-dollar revenue year.

The impressive financial numbers alone probably wouldn’t have been enough to shift investor focus away from user growth, which brings us to the second factor. In the earnings release and on the call that followed, Twitter executives assured investors that user growth would be higher in the current quarter.

“I want to highlight that the user numbers we saw in January of this year indicate that our MAU trend has already turned around and our Q1 trend is likely to be back in the range of absolute net adds that we saw during the first three quarters of 2014,” Dick Costolo, Twitter’s CEO, said on the call. “Monetisation was strong and user adds were generally fine, but most importantly management commented that 1Q net adds should return to historical levels of 13-16 million.”

Arvind Bhatia, an analyst with Sterne Agee, called Twiter’s user growth for the holiday quarter “unimpressive,” but added that “management indicated MAU trends have rebounded in January.”  Bhatia also noted the unexpected explanation from Twitter that a “bug” with iOS 8 somehow cost the social network four million users during the quarter — more or less the difference between it hitting and missing user targets.

All of that was enough to give Twitter a pass for this quarter, but it now must live up to the greater user growth expectations that it has set for the coming quarter. Because no matter how much Twitter may be trying to shift the narrative to its broader logged-out user base and new revenue-generation efforts, Wall Street is still not turning its attention away from that monthly active user number.

“Beyond the very positive business story, the user growth story – or, more specifically, absence of meaningful user growth, with a reported gain of only 4 million this past quarter – will probably continue to concern some investors,” stated Brian Wieser, a senior research analyst at Pivotal Research Group. “Many will continue to focus on related metrics as a key one against which to hold management accountable.”

the-increasing-of-twitter-stock-price

Twitter’s stock is increasing by 15%

Twitter Will Begin Monitoring The Apps In Your Smartphone

twitter-headline

Twitter will soon start monitoring on the apps you download.

The latest Twitter app update will add a setting that allows the social network to keep track of the apps you download, as the company announced on Wednesday.

According to Twitter, the goal of this update is to provide users with a “more tailored experience.” By tracking the apps people are downloading, the social media company can gauge users’ interests and display better suggestions of new accounts to follow and, obviously, more relevant ads.

The feature, which called “app graph” by the company will also be used to personalise the content that appears in users’ timeline from accounts they don’t follow. Twitter has confirmed in August that users would begin seeing tweets and favorites from accounts they don’t follow in their timeline. It wasn’t clear at the time exactly how Twitter planned to make those changes but the company says app graph will help inform those additions.

Once the update goes live, users are automatically guided to the tracking, though Twitter will notify users within the app once it starts and you can choose to ignore it. Twitter notes that the option is only tracking a list of the apps users have downloaded and is not accessing any data within those apps.

However, if you are not too fond of this “monitoring system”, you can opt out of the tracking through the the main Twitter app’s settings menu. On iOS this is through setting -> account -> privacy -> “Tailor Twitter based on my apps.” Similarly, Android users can disable the setting through settings -> account -> other -> “Tailor Twitter based on my apps.”

Twitter is not the first social network to use your activity outside of its app to inform what kinds of ads you see. Facebook relies on users’ browsing history to show relevant ads. Moreover, both iOS and Android allow developers to access information about what kinds of apps their users are downloading, though not all developers choose to take advantage of these tools.

Twitter Introduces “Twitter Offers” Which Linked To User’s Credit Card

Twitter Logo

Here is a good news: Twitter might help you to save some money.

The social media company has launched its newest Twitter Offers, which lets marketers run promotions that you can redeem via your credit card. If a Twitter Offer appears in your timeline, now you can add the Offer to your credit card or debit card. When you click to buy the item, the discount will be applied, but the cash back won’t show up for a few days.

As with Twitter’s Buy button, to redeem the offer, users have to click on it. Next they’ll be directed to a landing page where they can enter their credit- or debit card info.

twitter-credit-card-offers

Once you enter your card information, Twitter has it on hand so you can redeem future offers without that hassle.  For advertisers, Twitter Offers presents a way to track ROI for Twitter-based promotions. If 50 people redeem an Offer, for instance, they can work out how much they spent for each redemption.

Twitter is planning to cooperate with a various of unnamed brands for Twitter Offers this holiday season.