With all of its limitations, it’s quite easy for people to fall into a marketing blunder on Twitter.
Most people think that doing social media marketing is a trivial task. If handled carelessly, a social media disaster can happen and take down your business in no time. To avoid that, in today’s post we will share five biggest mistakes that will destroy your credibility in the Twitter universe. Stay away from them and you will be just fine.
1. Buying Fake Followers
Here is a question for those who are buying fake Twitter followers: What are you trying to achieve?
All of you may want to sell your product, start a personal brand or genuinely connect with a group of people who care about all the stuff you do. All of this is because it makes you and your customers feel good.
However, buying fake followers is counter-intuitive with the above notion. No one will want to buy your products, because it just a matter of time when they find out that your followers are fake. These fakers don’t actually advocate what you have to sell. Ultimately, no real people will want to connect with you, because it is obvious that all you care about is a number, not a mutual relationship.
Rather than buying fake followers, you can invest your time in developing social media assets. The more time you put into the relationships at the beginning, the bigger the rewards will be in the future.
2. Following then Unfollowing
It’s quite annoying when someone follows you, and then a day or a week later clicks that unfollow button.
Keep in mind, it’s not about how many followers that you have. It’s about creating a community, a connection and a valuable relationship for the future. The next time you’re going to follow someone, ask yourself these questions:
- Will you enjoy reading their Tweets in your feed?
- Will you click on the links they are sharing?
- Will you re-tweet their content to your followers if they are truly interesting?
- Would you value their opinion if you asked them a question?
If you answer ‘Yes’ to these questions, follow them. If you answer ‘No’, then perhaps it’s a connection you don’t need.
3. Using too many hashtags
When you see a tweet with a lot of hashtags, what is your reaction?
Most of the time, excessive hastags on a tweet discourages others from re-tweeting. It also drops the credibility of the user. Instead of spamming your followers with hashtags why don’t you piggy-back an event, a hot news story or a trending industry topic?
4. Too much ReTweeting
All of us agree that Re-Tweeting is a great way to connect with people and show you are willing to share their content. However, if it is all you do, then you are not adding value to anyone. Ultimately, you are reducing the chance of people that are wanting to follow you.
Twitter is essentially marketing yourself, you are marketing your content. You are marketing the content that you’re sharing. So ask yourself this; what can I share RIGHT NOW that will draw on my followers’ emotions and add value to their day? By adding value to your followers you are repaying the favour for them following you.
If you’re not adding value, don’t Re-Tweet it.
5. Becoming someone you’re not (Or even worse, an egg!)
Remember: authenticity breeds trust, pretending breeds fear and it’s a huge turn off when people are fake.
The brands and people that create meaningful connections on a regular basis do so because they are authentic. They are focused, clear and purposeful in their interactions. By being clear on your purpose (or goal) for engaging on Twitter and aligning your communication to that purpose you will gain followers that trust and admire you.
A starting point for being authentic on Twitter is your profile photo and description. Make sure this captures your personality, and do us all a favour – Don’t be an egg!
If you want to build a large list of people on Twitter; buy your followers, follow then unfollow, use an excess of hashtags, re-tweet everything and pretend you are someone you’re not. But if you want to create a community of engaged Twitter followers above all else be authentic.