Archive | Twitter for Business RSS feed for this section

New Updates From Twitter: New Font Style, Colour and Auto Mention

twitter-symbol-white

Twitter has new updates to its design to enhance your tweeting experience.

The recent updates was revealed in a two-part official tweet by Twitter on Wednesday. In those tweets, Twitter announced a brand new font intended to improve “speed and readability”, more color options on user profiles, and new buttons on profile pages to automatically mention and send tweets or direct messages to another user.

twitter-font-updates

The first feature, Twitter’s web font, a Sans-Serif system default font (Arial on Windows, Helvetica Neue on OS X and Droid Sans on Android), is a ‘back to square one’ decision when a few months ago the company decided to use Gotham Narrow.

Twitter did not respond immediately to the comments regarding the specifics of the changes, but some users are already voicing their disappointment, especially toward the new font:

twitter-font-respond

“This latest change follows a design tweak to Twitter’s sign-up page last week, which took months of effort,” said Twitter product manager, Christian Oestlien.

Another new feature, the buttons on profile pages, is designed to make it easier for people to communicate with other users quickly. For example, if you click “Tweet to” while seeing one of your friend’s profiles, the Tweet box opens a new tweet with “@yourfriend” already at the beginning. Same thing happens on the message button, which sets up a direct message to the referred account. However, many experts stated that the new profile color options are just the icing on the cake.

Five Great Tips For Effective Hashtag on Twitter

five-twitter-hashtag-tips

Want to get noticed on Twitter? Start using hashtags in the right way!

Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats. How to use hashtags efficiently? How many is too many? Let’s have a look at hashtags best practices on Twitter.

1. Do Not Overuse Hashtags

Social media experts seem to agree that three is the maximum number of hashtags that you should include in a single tweet. Don’t confuse your followers with too many hashtags. You need to choose the most appropriate only. The more relevant your hashtags with the tweet, you will get the better result.

2. Avoid Applying Popular Hashtags To Irrelevant Tweets

The temptation to use popular hashtags like #swag or #yolo might be appealing as they are widely used. However, if your tweet has nothing to do with the hashtag you use, your tweets will become instantly irrelevant to both your current and potential followers. The right solution is creating relevant tweets to the trending hashtags.

3. Size Does Matter

When it comes to hashtags, the shorter the better. Shorter tags will save you space in your tweet. 140 characters are not big space, so don’t use half of those for your hashtag only. Two to three words are enough, no need to make a full sentence out of it. Tip: use capital letters for each words, so it’s easier to read.

4. Be Specific

Hashtags with broad meaning will confuse users. Using #marketing or #business in your tweets won’t bring you more exposure as they are widely used words. Target specific conversations instead with hashtags like #TwitterTips or #NativeAdvertising, depending on your topic. Creating a unique hashtag for a specialised campaign is a good idea. However, you have to make sure that the hashtag has to be well advertised and shared, otherwise you won’t get the desired results.

5. Do A Little Research

Search the hashtag on Twitter to see whether your hashtag has been used before or not. What kind of conversations does theishashtag trigger? Is it where you want to go?

The art of hashtag is far beyond these tips. Yet, if you follow our five handy steps, you will see real result than when you blindly put hashtags on every of your tweets. Happy hashtagging!

Twitter Analytics Are Now Available To All Users

twitter-analytics

It seems like Twitter doesn’t want to miss the party.

Following Instagram and Pinterest move, Twitter analytics now are accessible for regular users. This is definitely the next step, continuing from last month’s update when Twitter released analytic dashboard for marketers, verified users and Twitter Card publishers. The initial experiment was on June when Twitter began testing its analytics dashboard to users outside of its advertisers.

The new analytics dashboard lets users see how many impressions each tweet has received, how many times other users saw the tweet on their Twitter account, the number of favorites their tweet has received, how many times others have clicked on their profiles, and the number of retweets and replies on a certain tweet. It also shows how many times users engaged with a tweet and what that engagement was.

The statistics can be obtained by visiting analytics.twitter.com.

twitter-analytics-tweet

However, there are several In order to see these analytics, your account must be at least 14 days old. It cannot be deleted, restricted, protected or suspended account. Most of your tweets should be in English, French, Japanese or Spanish.

While many social media experts are not quite sure what Twitter is hoping users extract from these new statistics, the numbers are certainly useful for brands and individuals who want to better reach a larger audience. They assume that the “regular” Twitter user simply may not care about this feature. In the past, regular users relied on third party apps for all of their Twitter metrics. Creating analytics feature for regular users is definitely an interesting move for the social media company. It just a matter of time when the analytics will be integrated into the mobile apps.

Twitter Finally Admits Its New Timeline Policy

Twitter Logo

Twitter is officially transforming its Timeline into more Facebook-esquie.

Not long ago, Twitter rolled out a testing to some users that began showing actions, such as favourited tweets on the main Twitter timeline. Earlier this month, it experimented with showing tweets from accounts users didn’t follow. Most Twitter fans think this feature was merely an experiment, since it hadn’t been universally deployed to all users.

Now, Twitter has updated some key language on its help page that indicates a permanent change. On that page, the company has updated the definition of “What’s a Twitter timeline?”. Below is the comparison between the old term and the new one:

twitter-timeline-definition-old-and-new

Click to Enlarge

The key phrasing in the old text is “content that may be relevant to you.” The new paragraph contains more explicit explanation of something Twitter previously displayed. The company is now more straightforward defining what that “relevant content” is.

Even if the change is mostly in explanation, it’s yet another sign that Twitter, as a company, is doing more of what it can to increase user engagement. Moving to a model where the timeline becomes more encumbered with “relevant content” makes the service a lot more like Facebook and its News Feed. However, it still isn’t clear how or when Twitter will implement these kinds of changes. It makes sense that the company is still experimenting with how well these “relevant content” will work.

While showcasing relevant, breaking news and timely tweets to users in the appropriate context could be a smart move, that doesn’t immediately mitigate concerns users may have over what they do and don’t want to see in their timelines.

twitter-annoyed-josh-groban

As Facebook has proven time and again, backlash against a major change doesn’t typically result in a loss of users. Most users eventually just get used to it.

Nevertheless, Twitter still needs to think carefully about the next move. Unlike Facebook, having a Twitter account is not such a big deal. In general, leaving Facebook is creating bigger social statement than leaving Twitter. Thus, it’s better if Twitter does not alter its services too much or too quickly. Otherwise, its users might decide to spend their time elsewhere.

Twitter Is Putting Favorites On Timeline, Leaving Disappointed Users Behind

twitter-favorited-logo

Lately, it seems Twitter is eager for experimenting with different features in its mobile apps and on its website. However, its latest experiment, which makes favorites appearing on the main timeline has infuriated some users.

Several users are reported noticing tweets that users’ favourites are appearing on their Twitter timeline, as well as other popular tweets from accounts others follow.

The experiments are similar to some of the new notifications Twitter has pushed out. However, since this experiment took place on the main timeline, affected users are responding with outrage and frustration, especially when they know that there is no option to remove these new additions.

Here is an example:

twitter-favorited-on-timeline

The main purposes of this experiment are probably to help increase engagement. The problem is, of course, that the said experiment is a big change to the way Twitter has always worked. The “usual” part of what makes Twitter great is the fact that Twitter’s timeline is relatively unobstructed. You see tweets from individuals you choose to follow and the tweets they choose to RT. It’s not like Facebook’s timeline, where you also get various information about every like, comment or recent game activity.

It’s not just ‘regular’ Twitter users that are getting the new timeline features. Celebrities are also being ‘experimented’ with these new rules, too. The reaction is quite obvious:

twitter-annoyed-josh-groban

The company published a statement on its experiments last year, which provides a good overview for confused users. However, it would be better for Twitter to notify users that are seeing an experiment for the first time what is going on, perhaps with a notification on the main timeline, along with a link to the blog post.

Twitter Has Tested Promoted Video As One Of Their Advertising Option

twitter-symbol-white

After succeeding with their Promoted Tweets, now Twitter are aiming for a new premium advertising program: Promoted Video.

Recently, Twitter has announced the beta launch of their Promoted Video feature, a brand new advertising option that allows advertisers to upload videos and track user engagement.

“Video is an incredible storytelling medium and we’re thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter,” said David Regan, the senior product manager of TV and video at Twitter, in one of Twitter’s official blog post.

twitter-promoted-video

Premium video advertising has become a promising part of online marketing. Advertisers have shown a willingness to pay higher prices for premium video advertising service, hoping that it will help the segment to grow rapidly.

Originally, the Promoted Video feature is an extension of the Twitter Amplify program, which was announced way back in May 2013 and boasted as a way for marketers to promote short video or TV clips on Twitter. Advertisers also have the option of using promoted accounts and promoted tweets.

This new advertising program will feature many of Twitter’s recent upgrades to its video offerings, including its renowned one-tap playback.

The Best Practices To Maximise Your Promoted Tweets (Infographic)

Twitter Logo

On our previous post, we have discussed the advantage of utilising Facebook’s premium ad to boost your sales. How about Twitter?

Most advertisers on Twitter are striving to drive engagement with their “branded” content. They think that it is the key point to their success. However, have you ever thought what really makes a Tweet engaging? In order to find out what features impact a Promoted Tweets performance, Twitter had analyzed more than 80,000 Tweets, across 35,000 paid campaigns and 18 different advertiser verticals. Through this analysis, the social media company identified 6 data-driven best practices to help brands optimize their content for engagement, compiled in the following infographic.

Here are some key points:

  • Promoted tweets that include a hashtag generate 122% higher average engagement rates.
  • Similarly promoted tweets that include a photo saw a 306% higher engagement.
  • Adding an exclamation point in promoted tweets get 43% higher engagement.
promoted-tweets-best-practices-infographic

Click to Enlarge

 

Five Biggest Mistakes You’ll Never Want To Make On Twitter

twitter_fail_whale

With all of its limitations, it’s quite easy for people to fall into a marketing blunder on Twitter.

Most people think that doing social media marketing is a trivial task. If handled carelessly, a social media disaster can happen and take down your business in no time. To avoid that, in today’s post we will share five biggest mistakes that will destroy your credibility in the Twitter universe. Stay away from them and you will be just fine.

1. Buying Fake Followers

fake-twitter-account

Here is a question for those who are buying fake Twitter followers: What are you trying to achieve?

All of you may want to sell your product, start a personal brand or genuinely connect with a group of people who care about all the stuff you do. All of this is because it makes you and your customers feel good.

However, buying fake followers is counter-intuitive with the above notion. No one will want to buy your products, because it just a matter of time when they find out that your followers are fake. These fakers don’t actually advocate what you have to sell. Ultimately, no real people will want to connect with you, because it is obvious that all you care about is a number, not a mutual relationship.

Rather than buying fake followers, you can invest your time in developing social media assets. The more time you put into the relationships at the beginning, the bigger the rewards will be in the future.

2. Following then Unfollowing

It’s quite annoying when someone follows you, and then a day or a week later clicks that unfollow button.

Keep in mind, it’s not about how many followers that you have. It’s about creating a community, a connection and a valuable relationship for the future. The next time you’re going to follow someone, ask yourself these questions:

  • Will you enjoy reading their Tweets in your feed?
  • Will you click on the links they are sharing?
  • Will you re-tweet their content to your followers if they are truly interesting?
  • Would you value their opinion if you asked them a question?

If you answer ‘Yes’ to these questions, follow them. If you answer ‘No’, then perhaps it’s a connection you don’t need.

3. Using too many hashtags

hashtag-overuse

When you see a tweet with a lot of hashtags, what is your reaction?

Most of the time, excessive hastags on a tweet discourages others from re-tweeting. It also drops the credibility of the user. Instead of spamming your followers with hashtags why don’t you piggy-back an event, a hot news story or a trending industry topic?

4. Too much ReTweeting

All of us agree that Re-Tweeting is a great way to connect with people and show you are willing to share their content. However, if it is all you do, then you are not adding value to anyone. Ultimately, you are reducing the chance of people that are wanting to follow you.

Twitter is essentially marketing yourself, you are marketing your content. You are marketing the content that you’re sharing. So ask yourself this; what can I share RIGHT NOW that will draw on my followers’ emotions and add value to their day? By adding value to your followers you are repaying the favour for them following you.

If you’re not adding value, don’t Re-Tweet it.

5. Becoming someone you’re not (Or even worse, an egg!)

Remember: authenticity breeds trust, pretending breeds fear and it’s a huge turn off when people are fake.

The brands and people that create meaningful connections on a regular basis do so because they are authentic. They are focused, clear and purposeful in their interactions. By being clear on your purpose (or goal) for engaging on Twitter and aligning your communication to that purpose you will gain followers that trust and admire you.

A starting point for being authentic on Twitter is your profile photo and description. Make sure this captures your personality, and do us all a favour – Don’t be an egg!

If you want to build a large list of people on Twitter; buy your followers, follow then unfollow, use an excess of hashtags, re-tweet everything and pretend you are someone you’re not. But if you want to create a community of engaged Twitter followers above all else be authentic.

Seven Signs of An Extraordinary Twitter Bio

7-signs-for-great-twitter-bio

Keeping a good online reputation is essential for you and your business.

On Twitter, your bio has everything to do with how people perceive you online. Thus, having a great Twitter bio is a must. In this post, we will share seven characteristics that every great Twitter bio has.

1. It’s accurate. It successfully tells users who you are and what you do. 

Twitter bio is the only place you can describe your true identity on Twitter. While it’s true that you love Star Wars so much, calling yourself a “Jedi” is ridiculous. It might be hilarious for some people, but it’s better to actually tell people what you really are.

Accuracy is the most important point here. People are interested to follow you because of what you actually do, not what you think is going to be clever.

2. It’s exciting. Make it cool.

Twitter is the perfect place to generate excitement and buzz. If you consider yourself boring, then Twitter is not the place to show it. Add some excitement on your bio with an upbeat tone and optimistic adage.

3. It’s targeted. Attract people like yourself.

Twitter is the place to have good interaction with people who are in your niche. In order to be considered part of this niche, you have to know their slang. People who have the same interest as you will follow you because they see those targeted words, and realise that you share some commonalities. Use specific words that describe someone in your role or occupation.

4. It’s flattering. Tell them about your accomplishments.

Having a flattering bio corresponds with the idea of self promotion. Let us think this way: Twitter profile is a sort of modern day resume. You don’t have to  say “I am very awesome” out loud, still you need to communicate the value that you can provide.

However, while the goal of a resume is “to get hired”, the goal of a Twitter bio is “to get followed”. Both resumes and Twitter bios should communicate a degree of accomplishment. What have you done? Here are some insights:

  • If you’re a parent, that’s a pretty cool accomplishment. “Dad” or “Mom,” depending on your specialty, will do just nicely.
  • If you started a company, welcome to the ranks of the “entrepreneur.”
  • If you helped a company, you are a “problem solver.”
  • If you run sometimes, maybe you can be a “fitness guru.”
  • If you give to charity, perhaps you’re a “philanthropist.”

The point is, you’re doing something of value and contributing in some way. You’re not on Twitter as just a silent, passive taker. You’re there as an active participant. You have value. Show it to them.

5. It’s humanising. Prove that you’re legit.

There are millions of fake accounts on Twitter. Don’t be them.

fake-twitter-account

Along with a legitimate headshot as your profile picture, you should have an element of the “real you” in your bio. This is where you get to talk about coffee, craft beer, and your other specialties. The real you is the one that people want to follow. Authenticity will make you stand out in a good way.

6. It’s intriguing. Invite people to follow you.

People don’t want to follow “ordinary” individuals. Make your bio as intriguing as p[ossible.

7. It’s connected. Use hashtags, @s, or links.

Twitter bios can help people branch out into various facets of your identity.

  • Hashtags: If you are an “SEO” for example, you can add “#SEO” to connect your bio to mentions of #SEO on Twitter.
  • @s: If you work at a company, have started business, or are otherwise connected to some other Twitter accounts, link to them.
  • Links: You can add outbound links to your Twitter profile, too. I recommend this with caution, because it can take up valuable character space and make your bio look a little tacky. But it does work.

Conclusion

Are you ready to launch a powerful Twitter bio? Always keep these things in mind:

  • You don’t have to fill all the 160 characters.
  • You don’t have to feel bad talking about yourself.
  • You don’t have to follow conventions.
  • You don’t have to use descriptors. You can use sentences.

It may take a few tries before you feel like you’ve nailed it. That’s okay. You’re allowed to change your Twitter description as often as you like. In fact, it’s probably a good idea to do so. With every change, hopefully you can get closer to perfection.

Retweet With Comments: The Latest Twitter Experimentation

Twitter Logo

It looks like Twitter is testing a new feature to certain number of users.

The new feature is expected to provide users more space to add commentary when they are retweeting another user. The new feature, called”Retweet with Comment”, converts the retweeted message to an image and leaves users with the infamous 140-characters box for the comment.

twitter-commenting-feature

The New Twitter “Retweet with Comment” Feature

This feature is the improvement of the previous one, where users need to click “Quote Tweet” if they wanted to add their own commentary to a retweet. This limitation has forced users to cram both the original tweet and the comment into 140-characters.

The experiments appeared to the mobile version and only tested to certain users. On the other hand, Twitter has not released the official statement about the implementation of this feature yet.