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Twitter Is Targeting Small to Medium Businesses For Their Ad Platform

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The actual percentage of SMBs that incorporate Twitter as a part of their social media marketing strategy.

Small and medium sized Australian businesses can now advertise on Twitter. The social media company is launching its self service ad platform in Australia, as it looks to broaden its audience base and uplift ad revenue.

Small and medium sized Australian businesses will now be able to advertise on the social platform for the first time using its promoted tweets, promoted accounts and targeting tools. Previously, there was a minimum spend required from advertisers to use its full service offering. Now, advertisers can advertise on the platform as easily as sending a tweet.

The self-service ad platform has already been released to more than 20 countries in the past 12 months. In the US, many small and medium sized businesses use Twitter’s advertising platform. They are expected to participate just like larger businesses. The platform is being launched in Australia by Richard Aflonsi, Twitter’s Vice President of global online sales.

Furthermore, Twitter also revealed its modular training program to encourage agencies in how to get the best out of Twitter for clients, thus scaling up a brand strategy team to work more closely with clients. The social media corporate expects small businesses that already use Twitter to organically take up the opportunity to boost their reach with paid ads, which has happened overseas.

Twitter is publishing a research report designed to persuade small businesses. It claims 61% of people had recently discovered a new small business on Twitter, and 31% went on to make a purchase. It also claims that 70% of respondents “feel better about an SMB after reading its tweets”.

Moreover, Twitter defines an small and medium sized business term as “any company that is not a large corporate, ranging from retailers to app developers.” The company has surveyed 1,000 Australians who use Twitter every month and follow a small business.

Now It’s Possible To Add Items To Your Amazon Wishlist With A Tweet

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Tweet it now, buy it later.

Recently, Amazon has revealed a new shopping hashtag that allows online purchasers to automatically add items to their wish list with a tweet. After sending a tweet containing the #AmazonWishList hashtag and a link to the item (or replying to a tweet containing an Amazon link), the MyAmazon Twitter account should reply with the status of the item, including when it gets added to your list, if it’s out of stock and how you can buy it.

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This is the second time Twitter has partnered with Amazon. Previously, the social media giant introduced a special hashtag, #AmazonCart, which allows users to add items to their Amazon shopping cart. As with that hashtag, users who want to take advantage of #AmazonWishList will need to link their Amazon and Twitter accounts.

It’s clear that Twitter has been geared up its experiments that put shopping and buying services in users’ Twitter timelines in recent months. The company confirmed that it began experimenting a “Buy now” button earlier this year. A payments and shipping option also appeared later in some users settings menu, prompting speculation that the social network may be moving closer to launching a native shopping service.

New Updates From Twitter: New Font Style, Colour and Auto Mention

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Twitter has new updates to its design to enhance your tweeting experience.

The recent updates was revealed in a two-part official tweet by Twitter on Wednesday. In those tweets, Twitter announced a brand new font intended to improve “speed and readability”, more color options on user profiles, and new buttons on profile pages to automatically mention and send tweets or direct messages to another user.

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The first feature, Twitter’s web font, a Sans-Serif system default font (Arial on Windows, Helvetica Neue on OS X and Droid Sans on Android), is a ‘back to square one’ decision when a few months ago the company decided to use Gotham Narrow.

Twitter did not respond immediately to the comments regarding the specifics of the changes, but some users are already voicing their disappointment, especially toward the new font:

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“This latest change follows a design tweak to Twitter’s sign-up page last week, which took months of effort,” said Twitter product manager, Christian Oestlien.

Another new feature, the buttons on profile pages, is designed to make it easier for people to communicate with other users quickly. For example, if you click “Tweet to” while seeing one of your friend’s profiles, the Tweet box opens a new tweet with “@yourfriend” already at the beginning. Same thing happens on the message button, which sets up a direct message to the referred account. However, many experts stated that the new profile color options are just the icing on the cake.

Five Great Tips For Effective Hashtag on Twitter

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Want to get noticed on Twitter? Start using hashtags in the right way!

Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats. How to use hashtags efficiently? How many is too many? Let’s have a look at hashtags best practices on Twitter.

1. Do Not Overuse Hashtags

Social media experts seem to agree that three is the maximum number of hashtags that you should include in a single tweet. Don’t confuse your followers with too many hashtags. You need to choose the most appropriate only. The more relevant your hashtags with the tweet, you will get the better result.

2. Avoid Applying Popular Hashtags To Irrelevant Tweets

The temptation to use popular hashtags like #swag or #yolo might be appealing as they are widely used. However, if your tweet has nothing to do with the hashtag you use, your tweets will become instantly irrelevant to both your current and potential followers. The right solution is creating relevant tweets to the trending hashtags.

3. Size Does Matter

When it comes to hashtags, the shorter the better. Shorter tags will save you space in your tweet. 140 characters are not big space, so don’t use half of those for your hashtag only. Two to three words are enough, no need to make a full sentence out of it. Tip: use capital letters for each words, so it’s easier to read.

4. Be Specific

Hashtags with broad meaning will confuse users. Using #marketing or #business in your tweets won’t bring you more exposure as they are widely used words. Target specific conversations instead with hashtags like #TwitterTips or #NativeAdvertising, depending on your topic. Creating a unique hashtag for a specialised campaign is a good idea. However, you have to make sure that the hashtag has to be well advertised and shared, otherwise you won’t get the desired results.

5. Do A Little Research

Search the hashtag on Twitter to see whether your hashtag has been used before or not. What kind of conversations does theishashtag trigger? Is it where you want to go?

The art of hashtag is far beyond these tips. Yet, if you follow our five handy steps, you will see real result than when you blindly put hashtags on every of your tweets. Happy hashtagging!

Twitter Analytics Are Now Available To All Users

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It seems like Twitter doesn’t want to miss the party.

Following Instagram and Pinterest move, Twitter analytics now are accessible for regular users. This is definitely the next step, continuing from last month’s update when Twitter released analytic dashboard for marketers, verified users and Twitter Card publishers. The initial experiment was on June when Twitter began testing its analytics dashboard to users outside of its advertisers.

The new analytics dashboard lets users see how many impressions each tweet has received, how many times other users saw the tweet on their Twitter account, the number of favorites their tweet has received, how many times others have clicked on their profiles, and the number of retweets and replies on a certain tweet. It also shows how many times users engaged with a tweet and what that engagement was.

The statistics can be obtained by visiting analytics.twitter.com.

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However, there are several In order to see these analytics, your account must be at least 14 days old. It cannot be deleted, restricted, protected or suspended account. Most of your tweets should be in English, French, Japanese or Spanish.

While many social media experts are not quite sure what Twitter is hoping users extract from these new statistics, the numbers are certainly useful for brands and individuals who want to better reach a larger audience. They assume that the “regular” Twitter user simply may not care about this feature. In the past, regular users relied on third party apps for all of their Twitter metrics. Creating analytics feature for regular users is definitely an interesting move for the social media company. It just a matter of time when the analytics will be integrated into the mobile apps.

Twitter Finally Admits Its New Timeline Policy

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Twitter is officially transforming its Timeline into more Facebook-esquie.

Not long ago, Twitter rolled out a testing to some users that began showing actions, such as favourited tweets on the main Twitter timeline. Earlier this month, it experimented with showing tweets from accounts users didn’t follow. Most Twitter fans think this feature was merely an experiment, since it hadn’t been universally deployed to all users.

Now, Twitter has updated some key language on its help page that indicates a permanent change. On that page, the company has updated the definition of “What’s a Twitter timeline?”. Below is the comparison between the old term and the new one:

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The key phrasing in the old text is “content that may be relevant to you.” The new paragraph contains more explicit explanation of something Twitter previously displayed. The company is now more straightforward defining what that “relevant content” is.

Even if the change is mostly in explanation, it’s yet another sign that Twitter, as a company, is doing more of what it can to increase user engagement. Moving to a model where the timeline becomes more encumbered with “relevant content” makes the service a lot more like Facebook and its News Feed. However, it still isn’t clear how or when Twitter will implement these kinds of changes. It makes sense that the company is still experimenting with how well these “relevant content” will work.

While showcasing relevant, breaking news and timely tweets to users in the appropriate context could be a smart move, that doesn’t immediately mitigate concerns users may have over what they do and don’t want to see in their timelines.

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As Facebook has proven time and again, backlash against a major change doesn’t typically result in a loss of users. Most users eventually just get used to it.

Nevertheless, Twitter still needs to think carefully about the next move. Unlike Facebook, having a Twitter account is not such a big deal. In general, leaving Facebook is creating bigger social statement than leaving Twitter. Thus, it’s better if Twitter does not alter its services too much or too quickly. Otherwise, its users might decide to spend their time elsewhere.

Twitter Is Putting Favorites On Timeline, Leaving Disappointed Users Behind

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Lately, it seems Twitter is eager for experimenting with different features in its mobile apps and on its website. However, its latest experiment, which makes favorites appearing on the main timeline has infuriated some users.

Several users are reported noticing tweets that users’ favourites are appearing on their Twitter timeline, as well as other popular tweets from accounts others follow.

The experiments are similar to some of the new notifications Twitter has pushed out. However, since this experiment took place on the main timeline, affected users are responding with outrage and frustration, especially when they know that there is no option to remove these new additions.

Here is an example:

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The main purposes of this experiment are probably to help increase engagement. The problem is, of course, that the said experiment is a big change to the way Twitter has always worked. The “usual” part of what makes Twitter great is the fact that Twitter’s timeline is relatively unobstructed. You see tweets from individuals you choose to follow and the tweets they choose to RT. It’s not like Facebook’s timeline, where you also get various information about every like, comment or recent game activity.

It’s not just ‘regular’ Twitter users that are getting the new timeline features. Celebrities are also being ‘experimented’ with these new rules, too. The reaction is quite obvious:

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The company published a statement on its experiments last year, which provides a good overview for confused users. However, it would be better for Twitter to notify users that are seeing an experiment for the first time what is going on, perhaps with a notification on the main timeline, along with a link to the blog post.

Twitter Has Tested Promoted Video As One Of Their Advertising Option

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After succeeding with their Promoted Tweets, now Twitter are aiming for a new premium advertising program: Promoted Video.

Recently, Twitter has announced the beta launch of their Promoted Video feature, a brand new advertising option that allows advertisers to upload videos and track user engagement.

“Video is an incredible storytelling medium and we’re thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter,” said David Regan, the senior product manager of TV and video at Twitter, in one of Twitter’s official blog post.

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Premium video advertising has become a promising part of online marketing. Advertisers have shown a willingness to pay higher prices for premium video advertising service, hoping that it will help the segment to grow rapidly.

Originally, the Promoted Video feature is an extension of the Twitter Amplify program, which was announced way back in May 2013 and boasted as a way for marketers to promote short video or TV clips on Twitter. Advertisers also have the option of using promoted accounts and promoted tweets.

This new advertising program will feature many of Twitter’s recent upgrades to its video offerings, including its renowned one-tap playback.

The Best Practices To Maximise Your Promoted Tweets (Infographic)

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On our previous post, we have discussed the advantage of utilising Facebook’s premium ad to boost your sales. How about Twitter?

Most advertisers on Twitter are striving to drive engagement with their “branded” content. They think that it is the key point to their success. However, have you ever thought what really makes a Tweet engaging? In order to find out what features impact a Promoted Tweets performance, Twitter had analyzed more than 80,000 Tweets, across 35,000 paid campaigns and 18 different advertiser verticals. Through this analysis, the social media company identified 6 data-driven best practices to help brands optimize their content for engagement, compiled in the following infographic.

Here are some key points:

  • Promoted tweets that include a hashtag generate 122% higher average engagement rates.
  • Similarly promoted tweets that include a photo saw a 306% higher engagement.
  • Adding an exclamation point in promoted tweets get 43% higher engagement.
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Click to Enlarge

 

Five Biggest Mistakes You’ll Never Want To Make On Twitter

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With all of its limitations, it’s quite easy for people to fall into a marketing blunder on Twitter.

Most people think that doing social media marketing is a trivial task. If handled carelessly, a social media disaster can happen and take down your business in no time. To avoid that, in today’s post we will share five biggest mistakes that will destroy your credibility in the Twitter universe. Stay away from them and you will be just fine.

1. Buying Fake Followers

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Here is a question for those who are buying fake Twitter followers: What are you trying to achieve?

All of you may want to sell your product, start a personal brand or genuinely connect with a group of people who care about all the stuff you do. All of this is because it makes you and your customers feel good.

However, buying fake followers is counter-intuitive with the above notion. No one will want to buy your products, because it just a matter of time when they find out that your followers are fake. These fakers don’t actually advocate what you have to sell. Ultimately, no real people will want to connect with you, because it is obvious that all you care about is a number, not a mutual relationship.

Rather than buying fake followers, you can invest your time in developing social media assets. The more time you put into the relationships at the beginning, the bigger the rewards will be in the future.

2. Following then Unfollowing

It’s quite annoying when someone follows you, and then a day or a week later clicks that unfollow button.

Keep in mind, it’s not about how many followers that you have. It’s about creating a community, a connection and a valuable relationship for the future. The next time you’re going to follow someone, ask yourself these questions:

  • Will you enjoy reading their Tweets in your feed?
  • Will you click on the links they are sharing?
  • Will you re-tweet their content to your followers if they are truly interesting?
  • Would you value their opinion if you asked them a question?

If you answer ‘Yes’ to these questions, follow them. If you answer ‘No’, then perhaps it’s a connection you don’t need.

3. Using too many hashtags

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When you see a tweet with a lot of hashtags, what is your reaction?

Most of the time, excessive hastags on a tweet discourages others from re-tweeting. It also drops the credibility of the user. Instead of spamming your followers with hashtags why don’t you piggy-back an event, a hot news story or a trending industry topic?

4. Too much ReTweeting

All of us agree that Re-Tweeting is a great way to connect with people and show you are willing to share their content. However, if it is all you do, then you are not adding value to anyone. Ultimately, you are reducing the chance of people that are wanting to follow you.

Twitter is essentially marketing yourself, you are marketing your content. You are marketing the content that you’re sharing. So ask yourself this; what can I share RIGHT NOW that will draw on my followers’ emotions and add value to their day? By adding value to your followers you are repaying the favour for them following you.

If you’re not adding value, don’t Re-Tweet it.

5. Becoming someone you’re not (Or even worse, an egg!)

Remember: authenticity breeds trust, pretending breeds fear and it’s a huge turn off when people are fake.

The brands and people that create meaningful connections on a regular basis do so because they are authentic. They are focused, clear and purposeful in their interactions. By being clear on your purpose (or goal) for engaging on Twitter and aligning your communication to that purpose you will gain followers that trust and admire you.

A starting point for being authentic on Twitter is your profile photo and description. Make sure this captures your personality, and do us all a favour – Don’t be an egg!

If you want to build a large list of people on Twitter; buy your followers, follow then unfollow, use an excess of hashtags, re-tweet everything and pretend you are someone you’re not. But if you want to create a community of engaged Twitter followers above all else be authentic.