Twitter Has Introduced 360 Degree Option to Its Video

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On Wednesday, Twitter has announced that live 360 videos are now available on both Twitter and Periscope.
Based on a report from Alex Pettitt, the responsiveness of the 360 video is smooth, providing a whole new element to the Twitter video consumption experience. It will no doubt add another consideration for live broadcasters and their content.
Of course, Twitter’s going … Continue reading “Twitter Has Introduced 360 Degree Option to Its Video”

Australia’s Christmas Customers Shopping Data (Infographic)

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Coinciding with the coming of Christmas, Twitter is releasing a new set of research reports looking at how shoppers in different regions use the platform in their buying process.
First up is Australia, with Twitter data showing that 83% of Australian Twitter users love Christmas and one in three use the platform to get inspiration about … Continue reading “Australia’s Christmas Customers Shopping Data (Infographic)”

Is Twitter Still Relevant For Today’s Marketing? (Infographic)

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Even though there are plenty of social meda services in the market, Twitter is still considered one of the most influential social media channel for marketers.
With all the newer, shinier image-driven social media sites like Snapchat and Instagram, many marketers have lost sight of the value of Twitter, preferring to chase after the latest “toy”. … Continue reading “Is Twitter Still Relevant For Today’s Marketing? (Infographic)”

Twitter Is Targeting Small to Medium Businesses For Their Ad Platform

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Small and medium sized Australian businesses can now advertise on Twitter. The social media company is launching its self service ad platform in Australia, as it looks to broaden its audience base and uplift ad revenue.
Small and medium sized Australian businesses will now be able to advertise on the social platform for the first time … Continue reading “Twitter Is Targeting Small to Medium Businesses For Their Ad Platform”

Now You Can Have Your Own “Promoted Stickers” On Twitter

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Back in June, Twitter introduced their new ‘Stickers’ tool, which enables users to attach customizable, emoji-like pictures to their photos.
At the time, we noted that the wording of Twitter’s announcement suggested that they would look to use these new tools as an advertising option at some stage. As it turns out, that evolution wasn’t far … Continue reading “Now You Can Have Your Own “Promoted Stickers” On Twitter”

Five Biggest Mistakes You’ll Never Want To Make On Twitter

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With all of its limitations, it’s quite easy for people to fall into a marketing blunder on Twitter.
Most people think that doing social media marketing is a trivial task. If handled carelessly, a social media disaster can happen and take down your business in no time. To avoid that, in today’s post we will share five biggest mistakes … Continue reading “Five Biggest Mistakes You’ll Never Want To Make On Twitter”