During Twitter’s Flight conference, Dick Costolo - Twitter’s CEO - introduced Fabric, a set of APIs directed for developers to encourage them to build apps and services on top of the Twitter platform.
During the introductory session of the new APIs, Costolo stated that Twitter “wanted to approach this not from the perspective of what would be best for Twitter, but what would help [developers] be most productive.”
Fabric is built upon Twitter’s social platform, yet also ties in features from the social media app. However, it’s not just about making apps that let you sign in with Twitter so they can push more ads in user’s timeline. Twitter Mobile Platform Director, Jeff Seibert, showed off a TestFlight solution for distributing the pre-release builds to testers without requiring account creation, letting you send particular builds with specific links.
Of course, the Twitter social platform itself is not completely neglected. There’s now a native Twitter SDK for mobile, letting developers create Twitter clients that show rich media from the service as well as integrate universal Twitter logins in mobile apps. This solution also helps developers integrate MoPub to increase revenue by routing ads through the highest-bidding network.