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Twitter Finally Admits Its New Timeline Policy

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Twitter is officially transforming its Timeline into more Facebook-esquie.

Not long ago, Twitter rolled out a testing to some users that began showing actions, such as favourited tweets on the main Twitter timeline. Earlier this month, it experimented with showing tweets from accounts users didn’t follow. Most Twitter fans think this feature was merely an experiment, since it hadn’t been universally deployed to all users.

Now, Twitter has updated some key language on its help page that indicates a permanent change. On that page, the company has updated the definition of “What’s a Twitter timeline?”. Below is the comparison between the old term and the new one:

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The key phrasing in the old text is “content that may be relevant to you.” The new paragraph contains more explicit explanation of something Twitter previously displayed. The company is now more straightforward defining what that “relevant content” is.

Even if the change is mostly in explanation, it’s yet another sign that Twitter, as a company, is doing more of what it can to increase user engagement. Moving to a model where the timeline becomes more encumbered with “relevant content” makes the service a lot more like Facebook and its News Feed. However, it still isn’t clear how or when Twitter will implement these kinds of changes. It makes sense that the company is still experimenting with how well these “relevant content” will work.

While showcasing relevant, breaking news and timely tweets to users in the appropriate context could be a smart move, that doesn’t immediately mitigate concerns users may have over what they do and don’t want to see in their timelines.

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As Facebook has proven time and again, backlash against a major change doesn’t typically result in a loss of users. Most users eventually just get used to it.

Nevertheless, Twitter still needs to think carefully about the next move. Unlike Facebook, having a Twitter account is not such a big deal. In general, leaving Facebook is creating bigger social statement than leaving Twitter. Thus, it’s better if Twitter does not alter its services too much or too quickly. Otherwise, its users might decide to spend their time elsewhere.

Twitter Is Putting Favorites On Timeline, Leaving Disappointed Users Behind

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Lately, it seems Twitter is eager for experimenting with different features in its mobile apps and on its website. However, its latest experiment, which makes favorites appearing on the main timeline has infuriated some users.

Several users are reported noticing tweets that users’ favourites are appearing on their Twitter timeline, as well as other popular tweets from accounts others follow.

The experiments are similar to some of the new notifications Twitter has pushed out. However, since this experiment took place on the main timeline, affected users are responding with outrage and frustration, especially when they know that there is no option to remove these new additions.

Here is an example:

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The main purposes of this experiment are probably to help increase engagement. The problem is, of course, that the said experiment is a big change to the way Twitter has always worked. The “usual” part of what makes Twitter great is the fact that Twitter’s timeline is relatively unobstructed. You see tweets from individuals you choose to follow and the tweets they choose to RT. It’s not like Facebook’s timeline, where you also get various information about every like, comment or recent game activity.

It’s not just ‘regular’ Twitter users that are getting the new timeline features. Celebrities are also being ‘experimented’ with these new rules, too. The reaction is quite obvious:

twitter-annoyed-josh-groban

The company published a statement on its experiments last year, which provides a good overview for confused users. However, it would be better for Twitter to notify users that are seeing an experiment for the first time what is going on, perhaps with a notification on the main timeline, along with a link to the blog post.

Twitter Has Tested Promoted Video As One Of Their Advertising Option

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After succeeding with their Promoted Tweets, now Twitter are aiming for a new premium advertising program: Promoted Video.

Recently, Twitter has announced the beta launch of their Promoted Video feature, a brand new advertising option that allows advertisers to upload videos and track user engagement.

“Video is an incredible storytelling medium and we’re thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter,” said David Regan, the senior product manager of TV and video at Twitter, in one of Twitter’s official blog post.

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Premium video advertising has become a promising part of online marketing. Advertisers have shown a willingness to pay higher prices for premium video advertising service, hoping that it will help the segment to grow rapidly.

Originally, the Promoted Video feature is an extension of the Twitter Amplify program, which was announced way back in May 2013 and boasted as a way for marketers to promote short video or TV clips on Twitter. Advertisers also have the option of using promoted accounts and promoted tweets.

This new advertising program will feature many of Twitter’s recent upgrades to its video offerings, including its renowned one-tap playback.

The Best Practices To Maximise Your Promoted Tweets (Infographic)

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On our previous post, we have discussed the advantage of utilising Facebook’s premium ad to boost your sales. How about Twitter?

Most advertisers on Twitter are striving to drive engagement with their “branded” content. They think that it is the key point to their success. However, have you ever thought what really makes a Tweet engaging? In order to find out what features impact a Promoted Tweets performance, Twitter had analyzed more than 80,000 Tweets, across 35,000 paid campaigns and 18 different advertiser verticals. Through this analysis, the social media company identified 6 data-driven best practices to help brands optimize their content for engagement, compiled in the following infographic.

Here are some key points:

  • Promoted tweets that include a hashtag generate 122% higher average engagement rates.
  • Similarly promoted tweets that include a photo saw a 306% higher engagement.
  • Adding an exclamation point in promoted tweets get 43% higher engagement.
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Five Biggest Mistakes You’ll Never Want To Make On Twitter

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With all of its limitations, it’s quite easy for people to fall into a marketing blunder on Twitter.

Most people think that doing social media marketing is a trivial task. If handled carelessly, a social media disaster can happen and take down your business in no time. To avoid that, in today’s post we will share five biggest mistakes that will destroy your credibility in the Twitter universe. Stay away from them and you will be just fine.

1. Buying Fake Followers

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Here is a question for those who are buying fake Twitter followers: What are you trying to achieve?

All of you may want to sell your product, start a personal brand or genuinely connect with a group of people who care about all the stuff you do. All of this is because it makes you and your customers feel good.

However, buying fake followers is counter-intuitive with the above notion. No one will want to buy your products, because it just a matter of time when they find out that your followers are fake. These fakers don’t actually advocate what you have to sell. Ultimately, no real people will want to connect with you, because it is obvious that all you care about is a number, not a mutual relationship.

Rather than buying fake followers, you can invest your time in developing social media assets. The more time you put into the relationships at the beginning, the bigger the rewards will be in the future.

2. Following then Unfollowing

It’s quite annoying when someone follows you, and then a day or a week later clicks that unfollow button.

Keep in mind, it’s not about how many followers that you have. It’s about creating a community, a connection and a valuable relationship for the future. The next time you’re going to follow someone, ask yourself these questions:

  • Will you enjoy reading their Tweets in your feed?
  • Will you click on the links they are sharing?
  • Will you re-tweet their content to your followers if they are truly interesting?
  • Would you value their opinion if you asked them a question?

If you answer ‘Yes’ to these questions, follow them. If you answer ‘No’, then perhaps it’s a connection you don’t need.

3. Using too many hashtags

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When you see a tweet with a lot of hashtags, what is your reaction?

Most of the time, excessive hastags on a tweet discourages others from re-tweeting. It also drops the credibility of the user. Instead of spamming your followers with hashtags why don’t you piggy-back an event, a hot news story or a trending industry topic?

4. Too much ReTweeting

All of us agree that Re-Tweeting is a great way to connect with people and show you are willing to share their content. However, if it is all you do, then you are not adding value to anyone. Ultimately, you are reducing the chance of people that are wanting to follow you.

Twitter is essentially marketing yourself, you are marketing your content. You are marketing the content that you’re sharing. So ask yourself this; what can I share RIGHT NOW that will draw on my followers’ emotions and add value to their day? By adding value to your followers you are repaying the favour for them following you.

If you’re not adding value, don’t Re-Tweet it.

5. Becoming someone you’re not (Or even worse, an egg!)

Remember: authenticity breeds trust, pretending breeds fear and it’s a huge turn off when people are fake.

The brands and people that create meaningful connections on a regular basis do so because they are authentic. They are focused, clear and purposeful in their interactions. By being clear on your purpose (or goal) for engaging on Twitter and aligning your communication to that purpose you will gain followers that trust and admire you.

A starting point for being authentic on Twitter is your profile photo and description. Make sure this captures your personality, and do us all a favour – Don’t be an egg!

If you want to build a large list of people on Twitter; buy your followers, follow then unfollow, use an excess of hashtags, re-tweet everything and pretend you are someone you’re not. But if you want to create a community of engaged Twitter followers above all else be authentic.

Seven Signs of An Extraordinary Twitter Bio

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Keeping a good online reputation is essential for you and your business.

On Twitter, your bio has everything to do with how people perceive you online. Thus, having a great Twitter bio is a must. In this post, we will share seven characteristics that every great Twitter bio has.

1. It’s accurate. It successfully tells users who you are and what you do. 

Twitter bio is the only place you can describe your true identity on Twitter. While it’s true that you love Star Wars so much, calling yourself a “Jedi” is ridiculous. It might be hilarious for some people, but it’s better to actually tell people what you really are.

Accuracy is the most important point here. People are interested to follow you because of what you actually do, not what you think is going to be clever.

2. It’s exciting. Make it cool.

Twitter is the perfect place to generate excitement and buzz. If you consider yourself boring, then Twitter is not the place to show it. Add some excitement on your bio with an upbeat tone and optimistic adage.

3. It’s targeted. Attract people like yourself.

Twitter is the place to have good interaction with people who are in your niche. In order to be considered part of this niche, you have to know their slang. People who have the same interest as you will follow you because they see those targeted words, and realise that you share some commonalities. Use specific words that describe someone in your role or occupation.

4. It’s flattering. Tell them about your accomplishments.

Having a flattering bio corresponds with the idea of self promotion. Let us think this way: Twitter profile is a sort of modern day resume. You don’t have to  say “I am very awesome” out loud, still you need to communicate the value that you can provide.

However, while the goal of a resume is “to get hired”, the goal of a Twitter bio is “to get followed”. Both resumes and Twitter bios should communicate a degree of accomplishment. What have you done? Here are some insights:

  • If you’re a parent, that’s a pretty cool accomplishment. “Dad” or “Mom,” depending on your specialty, will do just nicely.
  • If you started a company, welcome to the ranks of the “entrepreneur.”
  • If you helped a company, you are a “problem solver.”
  • If you run sometimes, maybe you can be a “fitness guru.”
  • If you give to charity, perhaps you’re a “philanthropist.”

The point is, you’re doing something of value and contributing in some way. You’re not on Twitter as just a silent, passive taker. You’re there as an active participant. You have value. Show it to them.

5. It’s humanising. Prove that you’re legit.

There are millions of fake accounts on Twitter. Don’t be them.

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Along with a legitimate headshot as your profile picture, you should have an element of the “real you” in your bio. This is where you get to talk about coffee, craft beer, and your other specialties. The real you is the one that people want to follow. Authenticity will make you stand out in a good way.

6. It’s intriguing. Invite people to follow you.

People don’t want to follow “ordinary” individuals. Make your bio as intriguing as p[ossible.

7. It’s connected. Use hashtags, @s, or links.

Twitter bios can help people branch out into various facets of your identity.

  • Hashtags: If you are an “SEO” for example, you can add “#SEO” to connect your bio to mentions of #SEO on Twitter.
  • @s: If you work at a company, have started business, or are otherwise connected to some other Twitter accounts, link to them.
  • Links: You can add outbound links to your Twitter profile, too. I recommend this with caution, because it can take up valuable character space and make your bio look a little tacky. But it does work.

Conclusion

Are you ready to launch a powerful Twitter bio? Always keep these things in mind:

  • You don’t have to fill all the 160 characters.
  • You don’t have to feel bad talking about yourself.
  • You don’t have to follow conventions.
  • You don’t have to use descriptors. You can use sentences.

It may take a few tries before you feel like you’ve nailed it. That’s okay. You’re allowed to change your Twitter description as often as you like. In fact, it’s probably a good idea to do so. With every change, hopefully you can get closer to perfection.

Retweet With Comments: The Latest Twitter Experimentation

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It looks like Twitter is testing a new feature to certain number of users.

The new feature is expected to provide users more space to add commentary when they are retweeting another user. The new feature, called”Retweet with Comment”, converts the retweeted message to an image and leaves users with the infamous 140-characters box for the comment.

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The New Twitter “Retweet with Comment” Feature

This feature is the improvement of the previous one, where users need to click “Quote Tweet” if they wanted to add their own commentary to a retweet. This limitation has forced users to cram both the original tweet and the comment into 140-characters.

The experiments appeared to the mobile version and only tested to certain users. On the other hand, Twitter has not released the official statement about the implementation of this feature yet.

How To Incorporate Twitter As A Part Of Your Business Strategy (Infographic)

Here are the latest facts from Twitter, and it seems many business owners have no idea  how to utilise Twitter for supporting their business.

Twitter partnered with research firm DB5 to survey 1100 SMB owners and employees. Those surveyed work on their company’s digital marketing strategy, and  are active Twitter users and advertisers.

Here are some interesting facts from the survey:

  • 68 percent businesses feel Twitter is important to their marketing strategy.
  • 74 percent SMBs use Twitter to drive traffic to their website.
  • 89 percent of who have tried advertising on Twitter said that it was successful with 2/3 finding it very successful.

Take a look at this infographic for more data:

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“Mute” Button: A New “Silencing” Feature on Twitter

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Recently, Twitter has introduced a new ‘mute’ button to its platform. Basically, the button allows users to “silence” the tweets of others. This feature is highly anticipated as another option beside ‘unblock’ or ‘unfollow’.

Many users see the ‘mute’ button as a “less harsh way” than the ‘unfollow’ or block features already available on the platform. Furthermore, Twitter stated on its official blog post that the muted user will still be able to favourite, reply to and retweet your tweets. You just won’t see any of that activity in your timeline. The muted user will not know that you’ve muted him/her, and of course you can unmute at any time.

The new feature has divided Twitter users into two groups: the ones who accept the new feature with open arms, while others suggest the feature goes against what the social media platform is about.

Reasons like ‘I really like you, but don’t want to listen to you’, ‘I hate you but I’m afraid of you’ and ‘I want you to follow me but I don’t care about your tweets’ become the biggest motives of the usage of Twitter’s mute button.

How to Get The Best Result From Twitter New Design

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Many social media experts argue that Twitter’s new design resembles Facebook profile page. The question is, how to make this new design suits your business model.

Recently, Twitter has released the fresh and interesting improvements for the Profile section. The redesign makes Twitter and Facebook look alike, with the emphasize on the image. With Facebook’s acquisition of Instagram, and the fact that the brain processes visual data 60,000 times faster than text, it appears images are the way to audiences’ hearts.

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Still, Twitter enhancements bring more opportunity for brands, marketers, and influencers to capture more eyes to their content. Here are some ways to take advantage of the new improvements:

1. Cover Photo

This is the most noticeable change where brands can take advantage of the larger, across the page, image-centered appearance. Upgraded to 1500 x 500 pixels, the cover photo allows business owners to showcase their brand and products.Having a spring sidewalk sale? Design a header image to advertise. Want to spotlight your restaurant’s dessert specials for the week? Make a collage of photos.

2. Profile Image

Profile pictures also got a small upgrade to 400 x 400 pixels. With the larger space, pick an image for your personal page that is simple and showcases your best feature. Make sure your profile picture coordinates and matches your cover photo for an eye catching flow.

3. Pinned Tweets

Only available to Twitter advertisers before, users can now pin a tweet to the top of their profile. Have an announcement you want all your tweeters to be aware of? Pin it for all to see! Thinking of running a contest? Craft together an image with the competition guidelines and instructions, and pin it up to fuel audience participation.

4. Engaged Tweets

Certain tweets will display larger than others depending on the engagement level of the tweet. The more click-throughs, the more favorites and you guessed it, the more retweets a tweet has, the larger the tweet size will appear. This allows for viewers to find your most appealing pieces of content, judged by your followers.

If you haven’t switched your personal or brand’s Twitter profile over to the new version, you might want to do it right away. The new features bring new ways to attract and engage in Twitter world.