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Twitter Dominates Consumer Social Media Sharing Trends in 2014 (Infographic)

Twitter is dominating the first quarter of 2014 in social media sharing competition.

Twitter snatched the first quarter by overtaking all other social networking sites (with a 43 percent of growth in social sharing). Reddit emerged as the second fastest growing channel (25 percent growth), Facebook saw a 14% rise, LinkedIn 12%, Pinterest 5% while email continues to decline in the first quarter.

Reddit users tend to be below age 30, while Twitter and Pinterest attract a slightly older users. LinkedIn largely concentrated in mid-career professionals and Facebook is seeing a lot of social activity in a much older age group.

Hispanic sharing grew the most on Twitter while Reddit has impressive growth across the board. Facebook had a flat growth overall and LinkedIn had double growth for Caucasians. Hispanic sharing grew twice as much on Pinterest than other demographics.

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Using Twitter As A Marketing Tool Is Not An Easy Job For Brands (Infographic)

Are you considering Twitter as an effective marketing tool? What kind of challenges are businesses facing while utilising Twitter as one of their social media approach?

The data might surprise you, but 60 percent of brands consider Twitter to be an ineffective marketing tool. They have a number of challenges (like building an audience, developing strong content, etc.) when using Twitter as a social media marketing tool, with measuring ROI as the greatest challenge.

Moreover, most brands have not used Twitter’s paid services. In fact, they were unaware that these services were available. Among Twitter features being used on a regular basis, Vine remains underutilised, despite the rise in popularity of video marketing. Check out this infographic below for all the findings from the survey.

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Social Media News: Twitter Has Shut Down Its Music App Service

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Less than one year ago, Twitter has launched its music app service for iOS called Twitter Music which gives you music recommendations from your friends and people you follow. However, last Saturday Twitter has announced that the company will be removing the app from App Store. For those who already own the app, the service will stop working on April 18.

Here is the official tweet from Twitter, confirming the closure of the app:

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Will this app be missed by people? Many of us didn’t even know it existed. The app itself might unable to get the goal Twitter was looking for. Somehow, it was a little strange when Twitter first launched this service, especially creating a completely separate app that unfamiliar to people. However, if the service was integrated to an existing app, then it might got much bigger reaction.

Twitter As A Powerful B2B Marketing Tool

With the growth of mobile users who sign up for a Twitter account, the importance of this social media channel for businesses has gained its fame. The fact that over a billion people are now registered for the service and over 300 billion Tweets sent each day proves that the network is not a fad and it continues to grow. Yet, how does Twitter play out in the B2B space? Is there any use for it when it comes to landing deals?

The fact is 85% of B2B marketers use Twitter as part of their strategic marketing efforts. Surprisingly, that’s only 6% less than the traditional platform for B2B marketers, LinkedIn.

It makes sense that Twitter is becoming common as an “online SMS”. It is a nice way to quickly communicate or keep in contact with other people. While it does not add the depth of over social communications channels, it does allow marketers in the B2B world to keep tabs and constant contact with their clients and colleagues. The new habit of communicating via social networks from a mobile device have made this so. Now, if someone want to check on the latest data from their manufacturing operation, they can simply do it as easy as when they check on their retirement account, or their kids grades from school.

Whether you’re a Twitter fan or not, the truths to its effectiveness driving top-of-funnel awareness and behavior are well documented. Just over a year ago, Twitter released a study, which found use of Twitter in the B2B space mimics what behavior the company sees from consumer users. In fact, in driving website traffic, Twitter for B2B showed a 47% lift in site traffic from B2B tech sites after users were exposed to Tweets from those companies. In addition, Twitter users search for B2B tech brands at a significantly higher rate (30%) compared to the average web user. This all points to B2B brands who leverage Twitter strategically have a positive influence on brand consideration.

The same Twitter survey shows that Tweets also drive conversion. Of course, this is all coming from Twitter but we’re starting to see lots of third-party validation of this across the B2B channel. General Electric, Adobe, Intel and others continue to show effective use of the channel to engage, drive traffic, and drive consideration via Twitter. As this convergence of B2B and B2C only increase, you’ll see a flood of brands start to seriously up the ante when it comes to Twitter. Will they all do it well? Of course they won’t.

Twitter Cheat Sheet for Beginners

Are you a new to Twitter and not exactly know how to get started? This post will explains several easy tips to help you build, organise and manage your Twitter account.

1. Following Others

Other tech experts and influential people, of course. It’s okay if you don’t know them in real life. All that matters is that they’re sharing content and resources that will aid in your growth and inspire you to be a better person.

2. Grow Your Influence (and Followers)

Another fun part of Twitter – aside from the unlimited opportunities for learning – is the ability to grow your followers and extend your reach. The more Twitter followers you have, the further your voice can spread. Grow your followers by sharing relevant content and sharing yourself. People are listening and you could inspire others with a simple thought you described in 140 characters or less. Don’t forget to use relevant hashtags and show up to live chats.

3. Have No More Than 5 Followers? Here is How To Fix It

Start off slowly. Don’t go on a follow frenzy and follow every person you come across. Try to balance your “following” to “follower” ratio. That shows other users that you value a “healthy” communication and relationship. You want potential followers to notice that you are balanced between “learning from others” and “letting others to learn from you”. If your follower count is higher than your following count there’s a good chance people will deem you “followable”. As silly as it seems, having many followers can sometimes translate to: “I’m someone worth following.”

However, if you’re following 300+ people and only have 5 followers, potential followers will think that you are trying too hard, or worse, people might not want to be around you. The good news is that it’s avoidable. Move slowly and clean up your “following” list every once in a while. If someone doesn’t follow you back, maybe you need to consider to unfollow them, especially if they less to no value to you. However, do not unfollow some highly influential folks just because they don’t follow you back because, well, their content is worth it.

If someone follows you, take a look at their bio. Consider these questions: Are they in your field? How many people follow them? What are their most recent tweets about? Are they active on the platform? Sometimes you will end up with at least a handful of followers who seem to have come out of nowhere. They may work in a field you’re not even remotely interested in or have a bio that reads something like “WILL GROW YOUR FOLLOWERS FOR $$$”. In this case, you have no social obligation to follow these folks back.

4. What is The Instant, Fast Way to Grow Your Followers?

This is not a sprint. Commit to growing yours consistently, over time. Twitter is not going to fade away any time soon. Yet, there are two suggestions for maximising your time and using the platform efficiently.

A. Use Social Media Tools

Do not be constrained to only tweeting when you “have free time”. You can grow your followers faster by automating tweets and scheduling posts ahead of time using a social media management tool like Hootsuite, Tweetdeck or Buffer. With these tools in hand, you can schedule your tweets for the week during Sunday night. Hootsuite has a useful little app called Hootlet that allows you to bank any piece of content you view online and auto-schedule it for later.

B. Participate in Live Twitter Chats

Do you know that live chats provide the greatest opportunity for connection and collaboration on the web? Not only do these chats inspire and educate, they give us a chance to work with like-minded professionals across the globe. If you’re nervous about speaking up or contributing, lurk for a while. Get to know the players. Make sure to favorite and retweet any tweets that you identify with or enjoy. This action alone will attract plenty of followers. Once you get comfortable you can start contributing. You will notice that your followers started to grow significantly.

5. How to Participate in Live Chats?

Live chats happen almost every day of the week at an agreed upon time. The chats are facilitated by one or more moderators who keep the conversation moving with thoughtful prompts or questions that adhere to the agreed upon topic. Use a weekly calendar to stay organised. If you are using a social media management tool like Hootsuite, you can save your favorite chat streams so you don’t have to remember them from week to week.

6. Twitter at Conferences 

Many popular conferences use a special hashtag to encourage attendees to tweet about their conference experience. This is particularly useful for folks at the conference who are torn between attending several difference workshops but have to choose just one or two. Following the conference hashtag lets you hear what’s going on in other workshops. You can choose to follow it in real time or archive the stream to review and catch up on later.

7. Create, Contribute and Share

Show off your expertise by starting a blog and sharing your knowledge with others. There’s another people out there searching for inspiration and resources. Starting a blog is quite simple. Use a CMS (content management system) like WordPress, Tumblr or Squarespace. These platforms allow you to create and design a blog with little to no programming expertise. Once you have a piece you’re proud of, go ahead and share it via relevant hashtags on Twitter. If your content is good, don’t be surprised to see people subscribing to your blog and literally “following” you online. Contribute to your community.

Social Media Tips: How to Double Your Twitter Followers (Infographic)

Twitter is the first social media that establish its own unique “rules”. It has kept its 140 character limit, despite the pressure to change by many of its followers and the demands to be more like Facebook or Google+.

Twitter is often misunderstood by many people as it insists to keep its initial design and constraints that don’t seem to fit it into an online world that is about bigger being better. Nowadays, Twitter is often seen popping up on the television screen as viewers interact with a show. The “limitation” has played its role, which brings a lot of “uniqueness” to Twitter.

With the popularity of Twitter, increasing your Twitter followers does have some real advantages for business and brands. Here are three good examples:

  1. It increases brand awareness.
  2. It distributes your content wider and faster. This way, you can improve link building to your website and hence improving your organic SEO.
  3. Drive traffic to your blog or website. This can lead to more lead generation and sales.

So how do you double your Twitter followers?

The average Twitter account has a 126 followers and has tweeted 307 times. Doubling that number is not hard a pipe dream. Try to implement some of these tips:

  • Make sure your profile and “Bio” (which is limited to 160 characters) is straightforward and attracts followers in your interests.
  • Tweet more often. Those with 15,000 plus tweets have between 100,000 to 1 million followers
  • Use hashtags. This will expand your tweet visibility.
  • Use tools like Hootsuite and Socialoomph.com and schedule your tweets.
  • Follow people in your niche or industry. Especially those with a lot of followers on Twitter.
  • Retweet the content of influencers and let them know with the @mention
  • Join in Twitter chats or start one of your own a regular basis
  • Find new followers that share your interests by using tools like Tweepi
  • Twitter is not an inbox but a stream so you need to keep your followers engaged by tweeting valuable content for your target audience
  • Learn from the best.
  • Promote your Twitter account everywhere, but don’t be spammy.

For some more tips, take a look at the infographic:

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Social Media Highlight: The Most Successful Brands on Twitter (Infographic)

Have you ever wondered which companies that rock on Twitter? Want to take a guess on who has gained the big pie in social commerce and who is good at customer services? Well, wonder no more. Get your answers and more in this infographic. Here are some amazing points:

  • Xbox holds the Guinness World Record for being the most responsive brand on Twitter with 1.3 Million tweets.
  • Namecheap.com (a web-hosting firm) saw a 30 percent increase in traffic when they ran a Super Bowl promo on Twitter .
  • Online fashion retailer ASOS won a 2013 Media Lion Cannes for its global digital Christmas campaign.
Click on the infographic to enlarge.

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Latest Campaign from IGA on Valentine’s Day: #IGAloveSongs

Love is in the air on Valentine’s Day and IGA saw this moment as a big opportunity to launch a love-themed campaign. You might have read from our recent post that the supermarket chain asked customers to tweet a message for their loved one using the hashtag #IGAlovesongs, which video artists have now turned into a sweet, super short music video. Here are some of good examples:

And here is the quirky one:

And another this is our favorite:

This campaign is a good example on how big the impact of social media as a reliable tool to deliver personal or company messages. Have another idea popped in your mind to utilise social media as a part of your promotional campaign? Contact us today and we will arrange the best social media strategy for your company and brand.

IGA Love Songs: Special Someone Campaign

IGA has started its social media campaign for Valentine’s Day with a love-themed social response initiative. Implemented through Twitter, the activity will surprise customers with personalised love songs for their ‘special someones’. Customers will be encouraged to tweet a romantic message for your ‘special someone’ by adding a hashtag #IGALoveSongs, where local musicians will turn selected tweets into a personalised love song. You will know whether your tweet has been selected for love-song creation when the musicians tweet you back, where you can then view your song on Vine and YouTube.

IGA saw this moment as an opportunity to slip in and get people involved in Valentine’s Day now instead of leaving it to the last minute.

“Social media has been a focus for our digital team over the past couple of months. Having launched Facebook back in November we have grown to over 35,000 likes,” said Ram Bhat, the National Digital Marketing Manager at Metcash Food and Grocery. “With the Valentine’s Day theme, we saw there was a gap in the market for an interactive campaign like this in Australia. It’s something very unique and provides an opportunity to continue to build an organic community.”

IGA is preparing for holiday campaigns this year, with its ‘Say G’day’ campaign for Australia Day, seeing an original remake of Slim Dusty’s ‘G’day G’day’.

Beginner’s Guide to Twitter

Since its birth in 2006, this 140-character bite-size updates have transformed people’s access to real-time information. Its simple interface allows its users for sharing anything from breaking news to sports, to great content, to worldwide politics. Moreover, Twitter also allows us to access only what we need to know. Through all of this, brands are joining the network not only to promote their messages, but also to quickly respond the needs of their customers. Here are some Twitter’s key points:

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People’s behaviour while using Twitter

Twitter has become a tool for everything from facilitating the collapse of governments to showing off your newborn. Through Twitter, athletes have added sideline commentary and Hollywood has dialed up the drama. Consumers use it to share and find content. For many, Twitter has replaced their RSS subscriptions and traditional news media.

However, due to its mostly public nature, Twitter’s most powerful use is connecting people. The platform allows complete strangers to come together over common interests and ideas and to participate in conversations that range from the completely mundane to the incredibly important.

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Some users may choose to essentially live-tweet their day, while others limit their contributions primarily to content sharing. Your goal is to identify what types of users you’ll be looking for and engaging with and gain an understanding of how and why they’re using the tool. By understanding their motivations behind using the site, you’ll be better able to target your efforts and content in meaningful ways.

How to use Twitter in the right way?

Your success on Twitter depends on your specific goals. Still, there are some universal strategies that can start you off on the right track. By keeping these tactics in mind, you can speed your progress toward your own goals. Here are some useful tips for you:

1. Branding and voice

Being aware of who you are and who you aren’t is critical on Twitter. You only have 140 characters to communicate your thoughts, so every word matters. Your company’s brand and voice seeps into every interaction, passive or active, that you have here. As you grow, you will naturally get a good sense of how an ideal brand representative should be. This may initially seem silly, but it’s better to answer them ahead of time than to create answers based on your mood or the amount of sleep or coffee you’ve had in a given moment. Consistency of voice is important, as people like to know what to expect in their interactions with you. Over time, this consistency will help you build trust and confidence with your audience. Plus, make sure that your account name and profile are filled out according to your brand guidelines. Think of these fields as your “first impression.” Many people will visit a Twitter profile only once to decide whether or not they want to follow you. Your bio should be on-point, and your handle branded and appropriate. Your location should accurately reflect where you are. Your follower count may come into play here as well.

2. Responsiveness

Due to the condensed format and quick pace of Twitter, it’s essential to respond to your community as quick as possible. The platform makes it easy for people to find your brand, and you’re sure to get many customer service requests that need your immediate attention. If you ignore a critical tweet for too long, you may find that one person’s voice is soon amplified by their followers. Also, don’t just respond to emergencies or questions—make sure you also say hello and respond to kudos given to your brand. As you grow, you’ll have to figure out how scale, but too much tweeting is a great problem to have.

3. Measurement

The beauty of Twitter is that data is plentiful; the tricky part is setting up those measurement frameworks and dashboards so that they align as closely as possible with your business objectives and goals. Data is what really influences your bottom line in social, as it helps you tell your own story.

Twitter etiquette tips and guidelines

Like any social interaction, Twitter has its own set of best-practices to follow in order to be successful. Here are eight golden rules to keep yourself on the right track while on Twitter:

1. Never spam

This should be a rule across all of your marketing efforts, but it bears repeating here. There are many new accounts popping up with marketers behind them having the best intentions, but no matter how you slice it, spam is spam. Jumping in on irrelevant hashtags to market your product is unhelpful. Likewise, relentlessly mentioning every person in your feed to draw their attention to a piece of content or offer is typically received as annoying. Be sure to keep your tweets relevant, helpful to followers, and spam-free.

2. Use direct message (DM)

DMs are great when you need private information, like a shipping address. Traditionally, you can only DM people who follow you and vice versa. If you have a verified account through Twitter, you can select a special setting to allow anyone to DM you. However, you cannot respond via DM unless the person DM’ing you follows you.

Never send automated DMs as it’s considered spam. Do not, under any circumstance, send auto-DMs to your followers. Auto-messages aren’t engaging, and you aren’t reaching out personally for relationship building. If you’d like to reach out to every single person that decides to follow you, do so in a personalized and unique way.

3. Mention others

When you start a tweet with an @username, only people who are following both you and @username will see your tweet. If you want more people to see it, just put a period or other marker in front of the username. Or you can always just rephrase your sentence.

4. The rule of hashtags

By using #hashtags, you’re exposing yourself to a wider audience. Many people follow conversations using various hashtags, but possibly won’t be following you. Hashtags are meant as a shortcut to explain what your tweet contains or to show you’re part of a conversation or event. If your brand’s jumping into a hashtag, you should make sure that you’re contributing value to the conversation instead of just promoting your business.

5. Scheduling updates

A variety of tools help people schedule out tweets. Scheduling updates is the community manager’s very best friend as you are not always online or otherwise available to update Twitter when you need to. You create the tweet, set the time and date, select the account you want to send it from, and schedule. Scheduling allows you to publish content when your community’s most active.

Make sure to watch your scheduled posts. Scheduling posts can be an incredibly useful tool that allows you to scale your energy. However, pre-scheduled tweets can be detrimental in times of crises, e.g. global disasters, national tragedies, etc. It’s important to quickly turn any scheduled posts off even if these crises are not directly related to your brand; global events can erupt, creating an inhospitable environment for off-topic content. Worse yet, your posts may unintentionally become the source of controversy during a crisis.

6. Utilise link shortener

Twitter now auto-shortens your links, but you should consider using a separate shortening service with built-in analytics, as it will allow you to track clicks of your content that don’t point back to your own web properties. Bit.ly, Buffer, and HootSuite are all good options. Your may even consider buy a customized shortened domain.

7. Twitter lists

Making lists of users can help your targeting efforts when you’re trying to reach industry influencers or join in conversations relative to your niche. If you’re making a public list, remember to be empathetic to people who aren’t on it; it’s best to stay away from lists that qualify or rate people or their services. Making the lists private avoids this issue.

8. Use Twitter handles

If you’re talking about someone who’s on Twitter, use their @username. It’s just polite, and your community wants to know when you’re talking about them, as it’s an easy ego boost. This also encourages the people mentioned to share what you’ve posted or further engage with your community.