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Google Finally Incorporates Tweets To Desktop Search Results

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Google announced back in May that it was adding Tweets to Google search results on mobile devices. The update must have been a success, because Google is now bringing this functionality to desktop search results too.

With the updated search functionality, consumers will be able to get real-time information in search results via from tweets. Moreover, it will help brands reach a larger audience because their tweets will be delivered to relevant search queries.

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How This Will Benefit Twitter?

For Twitter, the microblogging company will gain more exposure. Both Google and Twitter have grown since the last time this partnership was in place. Google has more users than Twitter and many of those users will be intrigued to check out Twitter and sign up when they see how it can be relevant to what they are interested in. Twitter is looking to grow their users with this partnership.

How This Will Benefit Google?

Google will be able to show even more relevant results, which is their main objective. Twitter has 288 million monthly active users constantly tweeting about news, everyday events, pop culture and more. That content will fill an important missing link in Google’s search results, showing real-time information from users all over the world that is related to the search performed on Google.

How This Will Benefit End-Users?

Information is knowledge and the one important thing that users will benefit from is the added wealth of knowledge from the combination. Users will see the real-time Twitter results on Google regardless of whether they are a registered Twitter user or not. The addition of related tweets will help provide information on trending topics, natural disasters, major accidents and other important events in the world. Twitter users that regularly tweet about current events and trending topics will have the possibility of gaining more visibility and followers.

How This Will Benefit Businesses and Companies?

If you don’t already utilise Twitter, now is your chance to start and take advantage of the opportunity to have your Tweets show up on Twitter and on Google too. Of course, there’s no guarantee that any tweets will show up in search results, but having a sound social plan will help you maximise your exposure on Twitter as well as Google. A sound social plan begins with treating each social channel like it is a broadcast resource. In addition to posting social updates, post newsworthy updates and capitalise on trending topics that are relevant to your business. Also follow these tips:

  • Set up a calendar and plan out your tweets
  • Evaluate what times and days are best for your audience
  • Post and re-post during your peak times
  • Diversify your tweets with text, pictures and video
  • Use relevant keywords in your tweets
  • Use hashtags properly
  • There is an art to using hashtags and it is important to strategise and always use relevant hashtags
  • Understand what Google searchers might be looking for and reverse engineer your posts with that in mind

Real Time Social Search Era?

Tweets from Twitter will start to appear in Google’s search results sometime in the first half of 2015. Businesses should take the time now to build up a Twitter social following and get a plan in place to make the most of the opportunity.

Real-time social is coming back to Google and this time there is even more potential for brands to increase their reach with this great combination. Be sure to pay close attention to this new development because it is sure to evolve. Tune into expert presentations and watch for case studies to see how companies are having success with tweets appearing in Google search results. Don’t forget about implications for calculating data, data integration and also making journalists’ jobs easier through efficiency.

Twitter Has Removed Its DM Character Limitation

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After announcing it was eliminating the 140-character limit for direct messages (DMs) back in June, Twitter has finally implemented the policy.

Now, Twitter users can now type as many characters as they would like into DMs. According to the social network, the change is a big step toward making the private side of Twitter even more powerful and fun.

It’s important to note that the update follows a series of changes made to DMs recently, including opening up DMs so they can be sent to anyone on the social network (previously, users had to follow each other to send and receive DMs). Additionally, Twitter added group DMs in January.

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The update is currently rolling out and should be available worldwide in the next few weeks.

Seven Twitter Analytics You Need To Watch For (Infographic)

Twitter is one of the hardest social media channel to measure. To get the correct statistics, you need to look at the right spots.

With social media taking center stage in consumers’ digital lives, many companies have turned to the numerous social media management service to better connect and engage with them. Social media analytics tools are plenty, but do you really know what to look for? In today’s infographic, we will present seven points you need to focus on while measuring your Twitter’s performance. Check it out.

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Infographic credit: Razor Social.

Twitter’s Roadmap to Success (Infographic)

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Want to get more ReTweets, Favourites or clicks? This guide is for you.

Twitter is like a small but powerful imp. Despite its sheer size and limited space, it has a tremendous power to spread your messages as far as possible. However, handling a corporate Twitter account is never easy. There are enough blunders and mishandling to assure you that Twitter is really a complex beast to control.

Worry no more. In today’s post, we will share a great infographic that encompasses everything you need to do in order to maximise your Twitter’s performance. Check this infographic below and start gaining more traction from Twitter!

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Infographic credit: Sumall.

Twitter’s New Dashboard Is Now Available To Monitor and Manage Your Account

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Twitter’s new dashboard is created to simplify users’ monitoring and data management task.

The latest dashboard, which is being released to all Twitter users, displays account activation details, the devices the account has been accessed on and the recent login history. This feature enables users to monitor their account’s security and verify any apps connected to their account.

“If you see login activity from an app that you don’t recognize, you can go to the apps tab in your settings to revoke its access to your Twitter account,” said Twitter on one of its blog post. “If you notice logins from suspicious locations, you can change your password immediately, and you can enroll in login verification for extra security. From your dashboard, you can also manage your uploaded address book contacts, download your Twitter archive, and more.”

Twitter also notes that this is just the latest security update, as the social network has always aimed to put users in control of their own information. For instance, users don’t have to use their real name on the social network and can control whether their Tweets are public or private.

Twitter Is Testing A New Shopping Feature For Customers And Brands

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Recently, Twitter has tested some major new features, including a feature that makes it easier for consumers to shop directly from it.

In its official announcement, Twitter introduced product and place pages, which surface and organise relevant Tweets on dedicated pages on the social network. These pages display images and video about the product or place in addition to information like description, price and an option to buy, book or visit the website for more information.

Twitter provides an example page for the book “The Martian,” which displays images and a description right above a list of relevant Tweets from accounts the user follows, news updates and popular content about the book (see above image). It is important to note, however, that Twitter is just beginning to experiment with a small number of products and places. As the social network begins testing this feature users may see pages and collections of pages within their timelines that are shared by influencers and brands.

In addition to product and place pages, Twitter also unveiled collection pages. Basically, it lets Twitter users and brands can create and share collections of products and places. For its testing phase, Twitter put together a group of curators to share collections of some of their favorite places and things, including Demi Lovato, Nike, Target and Reese Witherspoon. That said, the social network notes it plans to expand its list of curators over time.

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Moreover, Twitter users can visit the profiles of curators to view collections. Apple users can also find collections by tapping the search bar and then selecting from the category-based menu beneath it. Twitter also announced that it will begin testing even more new experiences in the coming months to deliver further personalized and relevant information about the places and things that people want to explore.

“Every month, millions of people Tweet about what they love: products they buy, places they visit, books they’re reading or vacations they’re planning. But it can be challenging to find and engage with the most relevant Tweets, images and videos about products and places when you’re looking for them. So today we’re beginning to test two ways to make it easier for you to discover rich and relevant content about products and places on Twitter.”

Here are some of the initial partners on the launching:

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Twitter News: Now You Can Send More Than 140-Characters On Your DM

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With social media taking center stage in consumers’ digital lives, many companies have turned to the medium to better connect and engage with them.

Twitter has recently made an official announcement that they are removing the 140-character limit from Direct Messages.

Revealed for the first time on the Twitter Developers forum, the popular social network announced that starting in July 2015 direct messages will have a 10,000-character limit. To help businesses that leverage Twitter to engage with their consumers, it has released a couple new API updates that were created in order to help businesses update their code in order to retrieve the new, longer messages.

It should be noted that in the announcement Twitter stated that the removal of the character limit on direct messages will not affect public tweets.

The move doesn’t remove Twitter’s design choice of constraining tweets to 140 characters — only direct messages. “It’s a beautiful constraint that has inspired a whole new form of writing,” Twitter investor Chris Sacca wrote in a long blog post earlier this month about what Twitter can do to improve. Sacca did not say he had a problem with the 140-character cap on DMs, and that’s what’s changing.

Direct messages in other social networks, like Facebook and LinkedIn, don’t have length limits. Still, Twitter’s affinity for the 140-character limit goes back to its earliest days, when the microblogging service sent tweets in text messages.

Is Hashtag Still Relevant For Today’s Audiences?

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It was not that long ago that Twitter and Facebook experts stated using hashtags as a crucial element in high-performing social media updates.

Well, it seems that now you can pretty much ignore the statement out the virtual window. Recently, Twitter released a study focused on direct response ads, which are intended to drive a specific result, like an app install or a website visit. The study suggested that when these ads included a hashtag or mentioned another account, they didn’t perform well.

For instance, when you are trying to drive visitors to your website, a tweet that doesn’t include a # or @ mention will generate 23 percent more clicks. When the tweet is focused on driving an app install, forgoing a # or @ mention increases clicks by 11%.

What the Twitter study reveals is that these “clickable” parts of a tweet distract people from taking the action the advertisers want. While this is really about getting the most activity from these direct response ads, perhaps there is a lesson to be learned here.

“If you’re trying to join a conversation, you should absolutely use a hashtag. But for driving for a specific click that you’re looking for off Twitter, the less noise that you put in between [the better]” said Anne Mercogliano, the head of SMB marketing at Twitter

To most of us however, what the study really shows is that Twitter can’t even define the best practices for using Twitter. That’s not just a problem for social media marketers, but for everyone else (investors included) too.

Dick Costolo Has Resigned From Its Position As Twitter’s CEO

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Dick Costolo has decided to gave up his position as Twitter’s CEO.

The giant microblogging site has announced that Dick Costolo will step down, with co-founder Jack Dorsey to step in as ‘temporary’ CEO start from July 1. However, Costolo, who’d been under increasing pressure after weaker than expected Q1 numbers, will remain on Twitter’s Board of Directors.

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In its official announcement, Twitter noted that they will use a ‘Search Committee’, which will include co-founder Evan Williams, to conduct a global search for their next CEO.

The Wind of Change

The decisive move comes at an interesting time for Twitter. The company has struggled to capitalise its potential abilities in recent times, with audience growth and revenue both slowing more than anticipated. While the purchase of apps like Periscope and a new deal with Google look to have the social network well placed to capitalise on future opportunities, many industry experts and investors have expressed their concerns and questioned whether Costolo is the right man to lead them to the next phase.

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From a user perspective, the most important thing is how this announcement will change the overall Twitter experience. If Twitter were to take various advices on how it supposed to work on board, it may move to a system that highlights popular tweets from users are most likely to be interested in, which sounds more akin to a Facebook News Feed-type algorithm, showing you not everything, but what the system deems as most important. This has been the cause of much frustration at Facebook, restricting the reach of posts and picking and choosing who sees what and when – altering the functionality in a similar way on Twitter could have a significant impact on user experience.

Monetisation Frustration

Finally, there is also the monetisation factor. While Twitter recorded a 74% increase on year-over-year revenue on their most recent report, the final figures still failed to reach their own guidance. One of the bigger concern has been the failure of the company’s Direct Response ad units, with these particular ad units not performing as well as expected. The company was forced to alter how they charged for them, which subsequently reduced the returns they were able to generate. Twitter has been working to improve the performance of these ads, launching a new guide this week to help advertisers improve overall performance, but really, the struggles of Direct Response ads are indicative of the company’s on-going struggles with ad related revenue and those struggles relate back to slowing user growth.

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Without user growth, Twitter’s potential as an advertising platform diminishes – already Instagram has passed Twitter in total audience, and Snapchat is coming up close behind.

The Google Question

Twitter’s recently announced deal with Google, bringing real-time tweets into Google search, is a big one and one which looks set to deliver good returns in future. However, it also raised another question: would Google consider buying Twitter? Many investors see this as a good match, and it could be an avenue the company looks at under new leadership. If that were to happen, that would be a significant shift in the tech landscape, the second biggest acquisition in tech history. Buying Twitter would give Google an engaged social network, something they have not been able to build themselves, which would help them fend off growing competition from Facebook, particularly as more people refer to social for search queries.

Twitter On the Rise

As part of the Costolo announcement, the company also reaffirmed its outlook for the second quarter of 2015, with revenue expected to be in the range of $470 million to $485 million and adjusted its EBITDA to be in the range of $97 million to $102 million. Twitter shares rose 7.4% in after hours trading on the back of the Costolo announcement, highlighting increased positivity surrounding the move.

Plus, Twitter also highlighted its ongoing efforts to evolve, announcing they will remove the 140-character limit on DMs just hours after the news of Costolo’s departure. Above all else, it’s clear that we’re in for some major changes at Twitter HQ, changes that will have a major impact on the wider social landscape moving forward.

10 Amazing Twitter Bios You Need To Follow

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Twitter is a good medium for promoting your business. There are many ways you can customize your Twitter profiles to attract visitors and persuade them to hit the “Follow” button.

One of the most important elements on Twitter (and was often neglected) is the bio section. Most of the times, Twitter users look at the bio section specifically before making the decision whether or not to follow a brand’s Twitter account. The bio section can also serves as a place to highlight marketing or customers service initiatives.

Sadly, most brands are not using this section to its full advantage. They have no idea on how to maximise Twitter bio’s functionality. Here some great ideas from the following ten terrific Twitter bios.

1. Adweek

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Adweek lets visitors know exactly its specialty with a short and to-the-point description in its bio. Moreover, the company utilises its bio space to promote its weekly chat initiative and associated hashtag (#AdweekChat).

2. American Eagle

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American Eagle promotes user-generated content in its bio. The company does this by including a branded hashtag (#AEOSTYLE) for customers to use in order to be featured on American Eagle’s blog. It also includes its terms of use in its bio with a shortened link.

3. BarkBox

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Barkbox accurately describe its business in its bio. The company also lets visitors know that it gives back to the community by giving 10% of profits to animal rescues.

4. Newser

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Newser’s Twitter bio is terrific because it gets straight to the point by letting visitors know exactly what type of content they can expect by following the brand.

5. Nordstrom

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Nordstrom makes it simple for anyone to call its service representative by including customer service number directly within its bio. A classy move, indeed.

6. RedEye Chicago

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RedEye Chicago does a good job at describing what it actually does and the content it covers with its brief bio section. What really stands out, however, is that the company promotes its iPad publication with a shortened link as well as its Facebook presence.

7. Rockit Burger Bar

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Rocket Burger Bar’s bio section is maximised to reach out local customers. The company features an informative description as well as its address and links to the handles of local sister restaurants.

8. Salesforce

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Salesforce’s bio section is created to highlight what type of content the company tweets. What really stands out, however, is that the company features the days and hours when it has employees active to answer questions or comments on the social network.

9. The Onion

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The Onion’s bio section incorporates one of its other social media presences – its YouTube channel – along with a shortened link.

10. Volkswagen USA

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The Germany-based car company uses its bio to clearly state that this is the official account for the company’s USA customers. In addition, Volkswagen encourages anyone who needs assistance with their VW vehicle to use the hashtag #VWCares in their tweets for assistance. Finally, Volkswagen includes a link to its terms of service in its bio.