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Seven Signs of An Extraordinary Twitter Bio

7-signs-for-great-twitter-bio

Keeping a good online reputation is essential for you and your business.

On Twitter, your bio has everything to do with how people perceive you online. Thus, having a great Twitter bio is a must. In this post, we will share seven characteristics that every great Twitter bio has.

1. It’s accurate. It successfully tells users who you are and what you do. 

Twitter bio is the only place you can describe your true identity on Twitter. While it’s true that you love Star Wars so much, calling yourself a “Jedi” is ridiculous. It might be hilarious for some people, but it’s better to actually tell people what you really are.

Accuracy is the most important point here. People are interested to follow you because of what you actually do, not what you think is going to be clever.

2. It’s exciting. Make it cool.

Twitter is the perfect place to generate excitement and buzz. If you consider yourself boring, then Twitter is not the place to show it. Add some excitement on your bio with an upbeat tone and optimistic adage.

3. It’s targeted. Attract people like yourself.

Twitter is the place to have good interaction with people who are in your niche. In order to be considered part of this niche, you have to know their slang. People who have the same interest as you will follow you because they see those targeted words, and realise that you share some commonalities. Use specific words that describe someone in your role or occupation.

4. It’s flattering. Tell them about your accomplishments.

Having a flattering bio corresponds with the idea of self promotion. Let us think this way: Twitter profile is a sort of modern day resume. You don’t have to  say “I am very awesome” out loud, still you need to communicate the value that you can provide.

However, while the goal of a resume is “to get hired”, the goal of a Twitter bio is “to get followed”. Both resumes and Twitter bios should communicate a degree of accomplishment. What have you done? Here are some insights:

  • If you’re a parent, that’s a pretty cool accomplishment. “Dad” or “Mom,” depending on your specialty, will do just nicely.
  • If you started a company, welcome to the ranks of the “entrepreneur.”
  • If you helped a company, you are a “problem solver.”
  • If you run sometimes, maybe you can be a “fitness guru.”
  • If you give to charity, perhaps you’re a “philanthropist.”

The point is, you’re doing something of value and contributing in some way. You’re not on Twitter as just a silent, passive taker. You’re there as an active participant. You have value. Show it to them.

5. It’s humanising. Prove that you’re legit.

There are millions of fake accounts on Twitter. Don’t be them.

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Along with a legitimate headshot as your profile picture, you should have an element of the “real you” in your bio. This is where you get to talk about coffee, craft beer, and your other specialties. The real you is the one that people want to follow. Authenticity will make you stand out in a good way.

6. It’s intriguing. Invite people to follow you.

People don’t want to follow “ordinary” individuals. Make your bio as intriguing as p[ossible.

7. It’s connected. Use hashtags, @s, or links.

Twitter bios can help people branch out into various facets of your identity.

  • Hashtags: If you are an “SEO” for example, you can add “#SEO” to connect your bio to mentions of #SEO on Twitter.
  • @s: If you work at a company, have started business, or are otherwise connected to some other Twitter accounts, link to them.
  • Links: You can add outbound links to your Twitter profile, too. I recommend this with caution, because it can take up valuable character space and make your bio look a little tacky. But it does work.

Conclusion

Are you ready to launch a powerful Twitter bio? Always keep these things in mind:

  • You don’t have to fill all the 160 characters.
  • You don’t have to feel bad talking about yourself.
  • You don’t have to follow conventions.
  • You don’t have to use descriptors. You can use sentences.

It may take a few tries before you feel like you’ve nailed it. That’s okay. You’re allowed to change your Twitter description as often as you like. In fact, it’s probably a good idea to do so. With every change, hopefully you can get closer to perfection.

Retweet With Comments: The Latest Twitter Experimentation

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It looks like Twitter is testing a new feature to certain number of users.

The new feature is expected to provide users more space to add commentary when they are retweeting another user. The new feature, called”Retweet with Comment”, converts the retweeted message to an image and leaves users with the infamous 140-characters box for the comment.

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The New Twitter “Retweet with Comment” Feature

This feature is the improvement of the previous one, where users need to click “Quote Tweet” if they wanted to add their own commentary to a retweet. This limitation has forced users to cram both the original tweet and the comment into 140-characters.

The experiments appeared to the mobile version and only tested to certain users. On the other hand, Twitter has not released the official statement about the implementation of this feature yet.

How To Incorporate Twitter As A Part Of Your Business Strategy (Infographic)

Here are the latest facts from Twitter, and it seems many business owners have no idea  how to utilise Twitter for supporting their business.

Twitter partnered with research firm DB5 to survey 1100 SMB owners and employees. Those surveyed work on their company’s digital marketing strategy, and  are active Twitter users and advertisers.

Here are some interesting facts from the survey:

  • 68 percent businesses feel Twitter is important to their marketing strategy.
  • 74 percent SMBs use Twitter to drive traffic to their website.
  • 89 percent of who have tried advertising on Twitter said that it was successful with 2/3 finding it very successful.

Take a look at this infographic for more data:

twmg-twitter-for-business-infographic

 

“Mute” Button: A New “Silencing” Feature on Twitter

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Recently, Twitter has introduced a new ‘mute’ button to its platform. Basically, the button allows users to “silence” the tweets of others. This feature is highly anticipated as another option beside ‘unblock’ or ‘unfollow’.

Many users see the ‘mute’ button as a “less harsh way” than the ‘unfollow’ or block features already available on the platform. Furthermore, Twitter stated on its official blog post that the muted user will still be able to favourite, reply to and retweet your tweets. You just won’t see any of that activity in your timeline. The muted user will not know that you’ve muted him/her, and of course you can unmute at any time.

The new feature has divided Twitter users into two groups: the ones who accept the new feature with open arms, while others suggest the feature goes against what the social media platform is about.

Reasons like ‘I really like you, but don’t want to listen to you’, ‘I hate you but I’m afraid of you’ and ‘I want you to follow me but I don’t care about your tweets’ become the biggest motives of the usage of Twitter’s mute button.

How to Get The Best Result From Twitter New Design

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Many social media experts argue that Twitter’s new design resembles Facebook profile page. The question is, how to make this new design suits your business model.

Recently, Twitter has released the fresh and interesting improvements for the Profile section. The redesign makes Twitter and Facebook look alike, with the emphasize on the image. With Facebook’s acquisition of Instagram, and the fact that the brain processes visual data 60,000 times faster than text, it appears images are the way to audiences’ hearts.

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Still, Twitter enhancements bring more opportunity for brands, marketers, and influencers to capture more eyes to their content. Here are some ways to take advantage of the new improvements:

1. Cover Photo

This is the most noticeable change where brands can take advantage of the larger, across the page, image-centered appearance. Upgraded to 1500 x 500 pixels, the cover photo allows business owners to showcase their brand and products.Having a spring sidewalk sale? Design a header image to advertise. Want to spotlight your restaurant’s dessert specials for the week? Make a collage of photos.

2. Profile Image

Profile pictures also got a small upgrade to 400 x 400 pixels. With the larger space, pick an image for your personal page that is simple and showcases your best feature. Make sure your profile picture coordinates and matches your cover photo for an eye catching flow.

3. Pinned Tweets

Only available to Twitter advertisers before, users can now pin a tweet to the top of their profile. Have an announcement you want all your tweeters to be aware of? Pin it for all to see! Thinking of running a contest? Craft together an image with the competition guidelines and instructions, and pin it up to fuel audience participation.

4. Engaged Tweets

Certain tweets will display larger than others depending on the engagement level of the tweet. The more click-throughs, the more favorites and you guessed it, the more retweets a tweet has, the larger the tweet size will appear. This allows for viewers to find your most appealing pieces of content, judged by your followers.

If you haven’t switched your personal or brand’s Twitter profile over to the new version, you might want to do it right away. The new features bring new ways to attract and engage in Twitter world.

Twitter Dominates Consumer Social Media Sharing Trends in 2014 (Infographic)

Twitter is dominating the first quarter of 2014 in social media sharing competition.

Twitter snatched the first quarter by overtaking all other social networking sites (with a 43 percent of growth in social sharing). Reddit emerged as the second fastest growing channel (25 percent growth), Facebook saw a 14% rise, LinkedIn 12%, Pinterest 5% while email continues to decline in the first quarter.

Reddit users tend to be below age 30, while Twitter and Pinterest attract a slightly older users. LinkedIn largely concentrated in mid-career professionals and Facebook is seeing a lot of social activity in a much older age group.

Hispanic sharing grew the most on Twitter while Reddit has impressive growth across the board. Facebook had a flat growth overall and LinkedIn had double growth for Caucasians. Hispanic sharing grew twice as much on Pinterest than other demographics.

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Using Twitter As A Marketing Tool Is Not An Easy Job For Brands (Infographic)

Are you considering Twitter as an effective marketing tool? What kind of challenges are businesses facing while utilising Twitter as one of their social media approach?

The data might surprise you, but 60 percent of brands consider Twitter to be an ineffective marketing tool. They have a number of challenges (like building an audience, developing strong content, etc.) when using Twitter as a social media marketing tool, with measuring ROI as the greatest challenge.

Moreover, most brands have not used Twitter’s paid services. In fact, they were unaware that these services were available. Among Twitter features being used on a regular basis, Vine remains underutilised, despite the rise in popularity of video marketing. Check out this infographic below for all the findings from the survey.

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Social Media News: Twitter Has Shut Down Its Music App Service

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Less than one year ago, Twitter has launched its music app service for iOS called Twitter Music which gives you music recommendations from your friends and people you follow. However, last Saturday Twitter has announced that the company will be removing the app from App Store. For those who already own the app, the service will stop working on April 18.

Here is the official tweet from Twitter, confirming the closure of the app:

twitter-music-app-shut-down

Will this app be missed by people? Many of us didn’t even know it existed. The app itself might unable to get the goal Twitter was looking for. Somehow, it was a little strange when Twitter first launched this service, especially creating a completely separate app that unfamiliar to people. However, if the service was integrated to an existing app, then it might got much bigger reaction.

Twitter As A Powerful B2B Marketing Tool

With the growth of mobile users who sign up for a Twitter account, the importance of this social media channel for businesses has gained its fame. The fact that over a billion people are now registered for the service and over 300 billion Tweets sent each day proves that the network is not a fad and it continues to grow. Yet, how does Twitter play out in the B2B space? Is there any use for it when it comes to landing deals?

The fact is 85% of B2B marketers use Twitter as part of their strategic marketing efforts. Surprisingly, that’s only 6% less than the traditional platform for B2B marketers, LinkedIn.

It makes sense that Twitter is becoming common as an “online SMS”. It is a nice way to quickly communicate or keep in contact with other people. While it does not add the depth of over social communications channels, it does allow marketers in the B2B world to keep tabs and constant contact with their clients and colleagues. The new habit of communicating via social networks from a mobile device have made this so. Now, if someone want to check on the latest data from their manufacturing operation, they can simply do it as easy as when they check on their retirement account, or their kids grades from school.

Whether you’re a Twitter fan or not, the truths to its effectiveness driving top-of-funnel awareness and behavior are well documented. Just over a year ago, Twitter released a study, which found use of Twitter in the B2B space mimics what behavior the company sees from consumer users. In fact, in driving website traffic, Twitter for B2B showed a 47% lift in site traffic from B2B tech sites after users were exposed to Tweets from those companies. In addition, Twitter users search for B2B tech brands at a significantly higher rate (30%) compared to the average web user. This all points to B2B brands who leverage Twitter strategically have a positive influence on brand consideration.

The same Twitter survey shows that Tweets also drive conversion. Of course, this is all coming from Twitter but we’re starting to see lots of third-party validation of this across the B2B channel. General Electric, Adobe, Intel and others continue to show effective use of the channel to engage, drive traffic, and drive consideration via Twitter. As this convergence of B2B and B2C only increase, you’ll see a flood of brands start to seriously up the ante when it comes to Twitter. Will they all do it well? Of course they won’t.

Twitter Cheat Sheet for Beginners

Are you a new to Twitter and not exactly know how to get started? This post will explains several easy tips to help you build, organise and manage your Twitter account.

1. Following Others

Other tech experts and influential people, of course. It’s okay if you don’t know them in real life. All that matters is that they’re sharing content and resources that will aid in your growth and inspire you to be a better person.

2. Grow Your Influence (and Followers)

Another fun part of Twitter – aside from the unlimited opportunities for learning – is the ability to grow your followers and extend your reach. The more Twitter followers you have, the further your voice can spread. Grow your followers by sharing relevant content and sharing yourself. People are listening and you could inspire others with a simple thought you described in 140 characters or less. Don’t forget to use relevant hashtags and show up to live chats.

3. Have No More Than 5 Followers? Here is How To Fix It

Start off slowly. Don’t go on a follow frenzy and follow every person you come across. Try to balance your “following” to “follower” ratio. That shows other users that you value a “healthy” communication and relationship. You want potential followers to notice that you are balanced between “learning from others” and “letting others to learn from you”. If your follower count is higher than your following count there’s a good chance people will deem you “followable”. As silly as it seems, having many followers can sometimes translate to: “I’m someone worth following.”

However, if you’re following 300+ people and only have 5 followers, potential followers will think that you are trying too hard, or worse, people might not want to be around you. The good news is that it’s avoidable. Move slowly and clean up your “following” list every once in a while. If someone doesn’t follow you back, maybe you need to consider to unfollow them, especially if they less to no value to you. However, do not unfollow some highly influential folks just because they don’t follow you back because, well, their content is worth it.

If someone follows you, take a look at their bio. Consider these questions: Are they in your field? How many people follow them? What are their most recent tweets about? Are they active on the platform? Sometimes you will end up with at least a handful of followers who seem to have come out of nowhere. They may work in a field you’re not even remotely interested in or have a bio that reads something like “WILL GROW YOUR FOLLOWERS FOR $$$”. In this case, you have no social obligation to follow these folks back.

4. What is The Instant, Fast Way to Grow Your Followers?

This is not a sprint. Commit to growing yours consistently, over time. Twitter is not going to fade away any time soon. Yet, there are two suggestions for maximising your time and using the platform efficiently.

A. Use Social Media Tools

Do not be constrained to only tweeting when you “have free time”. You can grow your followers faster by automating tweets and scheduling posts ahead of time using a social media management tool like Hootsuite, Tweetdeck or Buffer. With these tools in hand, you can schedule your tweets for the week during Sunday night. Hootsuite has a useful little app called Hootlet that allows you to bank any piece of content you view online and auto-schedule it for later.

B. Participate in Live Twitter Chats

Do you know that live chats provide the greatest opportunity for connection and collaboration on the web? Not only do these chats inspire and educate, they give us a chance to work with like-minded professionals across the globe. If you’re nervous about speaking up or contributing, lurk for a while. Get to know the players. Make sure to favorite and retweet any tweets that you identify with or enjoy. This action alone will attract plenty of followers. Once you get comfortable you can start contributing. You will notice that your followers started to grow significantly.

5. How to Participate in Live Chats?

Live chats happen almost every day of the week at an agreed upon time. The chats are facilitated by one or more moderators who keep the conversation moving with thoughtful prompts or questions that adhere to the agreed upon topic. Use a weekly calendar to stay organised. If you are using a social media management tool like Hootsuite, you can save your favorite chat streams so you don’t have to remember them from week to week.

6. Twitter at Conferences 

Many popular conferences use a special hashtag to encourage attendees to tweet about their conference experience. This is particularly useful for folks at the conference who are torn between attending several difference workshops but have to choose just one or two. Following the conference hashtag lets you hear what’s going on in other workshops. You can choose to follow it in real time or archive the stream to review and catch up on later.

7. Create, Contribute and Share

Show off your expertise by starting a blog and sharing your knowledge with others. There’s another people out there searching for inspiration and resources. Starting a blog is quite simple. Use a CMS (content management system) like WordPress, Tumblr or Squarespace. These platforms allow you to create and design a blog with little to no programming expertise. Once you have a piece you’re proud of, go ahead and share it via relevant hashtags on Twitter. If your content is good, don’t be surprised to see people subscribing to your blog and literally “following” you online. Contribute to your community.