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Australia’s Christmas Customers Shopping Data (Infographic)

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Coinciding with the coming of Christmas, Twitter is releasing a new set of research reports looking at how shoppers in different regions use the platform in their buying process.

First up is Australia, with Twitter data showing that 83% of Australian Twitter users love Christmas and one in three use the platform to get inspiration about Christmas gifts. Twitter’s data also shows that one in two Australian Twitter users learn about new products and brands via tweet.

There’s some interesting insights to consider. Take a look at the full infographic for Australia below.

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Infographic credit: Twitter

Is Twitter Still Relevant For Today’s Marketing? (Infographic)

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Even though there are plenty of social meda services in the market, Twitter is still considered one of the most influential social media channel for marketers.

With all the newer, shinier image-driven social media sites like Snapchat and Instagram, many marketers have lost sight of the value of Twitter, preferring to chase after the latest “toy”. But if you’ve been ignoring Twitter it’s time you reexamine it.

As of June 2016, 313 million people are using Twitter and posting 500 million tweets a day. That’s a lot of traffic and interest. With all that chatter going on, marketers may wonder if it’s worth the investment of time and resources. 65.8% of businesses are on Twitter and nearly half of the people who follow brands on the platform report that they are likely to visit the company website.

Take a look at the following infographic for more detailed information.

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Infographic credit: WebpageFX

Twitter Is Targeting Small to Medium Businesses For Their Ad Platform

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The actual percentage of SMBs that incorporate Twitter as a part of their social media marketing strategy.

Small and medium sized Australian businesses can now advertise on Twitter. The social media company is launching its self service ad platform in Australia, as it looks to broaden its audience base and uplift ad revenue.

Small and medium sized Australian businesses will now be able to advertise on the social platform for the first time using its promoted tweets, promoted accounts and targeting tools. Previously, there was a minimum spend required from advertisers to use its full service offering. Now, advertisers can advertise on the platform as easily as sending a tweet.

The self-service ad platform has already been released to more than 20 countries in the past 12 months. In the US, many small and medium sized businesses use Twitter’s advertising platform. They are expected to participate just like larger businesses. The platform is being launched in Australia by Richard Aflonsi, Twitter’s Vice President of global online sales.

Furthermore, Twitter also revealed its modular training program to encourage agencies in how to get the best out of Twitter for clients, thus scaling up a brand strategy team to work more closely with clients. The social media corporate expects small businesses that already use Twitter to organically take up the opportunity to boost their reach with paid ads, which has happened overseas.

Twitter is publishing a research report designed to persuade small businesses. It claims 61% of people had recently discovered a new small business on Twitter, and 31% went on to make a purchase. It also claims that 70% of respondents “feel better about an SMB after reading its tweets”.

Moreover, Twitter defines an small and medium sized business term as “any company that is not a large corporate, ranging from retailers to app developers.” The company has surveyed 1,000 Australians who use Twitter every month and follow a small business.

Seven Twitter Analytics You Need To Watch For (Infographic)

Twitter is one of the hardest social media channel to measure. To get the correct statistics, you need to look at the right spots.

With social media taking center stage in consumers’ digital lives, many companies have turned to the numerous social media management service to better connect and engage with them. Social media analytics tools are plenty, but do you really know what to look for? In today’s infographic, we will present seven points you need to focus on while measuring your Twitter’s performance. Check it out.

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Click to Enlarge

Infographic credit: Razor Social.

How To Get A Verified Twitter Account? (Infographic)

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Celebrities, politicians, athletes, and brands have them, and now you can too…on Twitter.

We’re talking about verified Twitter accounts. These accounts, which are typically maintained by public figures and organizations, help users find high-quality accounts to follow and connect with a broader audience.

Verification – which is accompanied by a blue check mark – was once exclusive to big name Twitter users. But as of July 19, any Twitter user can apply for verification. As long as you meet certain requirements (and you’re deemed important enough to the Twitterverse) you can nab a blue check mark for yourself.

Check out the infographic below to learn how you can benefit from a verified account, how to prepare your account for verification, and how to submit a request to verify your account.

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Infographic credit: Surepayroll

Now You Can Have Your Own “Promoted Stickers” On Twitter

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Back in June, Twitter introduced their new ‘Stickers’ tool, which enables users to attach customizable, emoji-like pictures to their photos.

At the time, we noted that the wording of Twitter’s announcement suggested that they would look to use these new tools as an advertising option at some stage. As it turns out, that evolution wasn’t far off – today, Twitter’s announced that:

“…brands can create and promote custom stickers for anyone on Twitter to use. A brand’s stickers will be featured in the #Stickers library and offer a form of creative expression that makes a person’s photos more fun and engaging.”

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As shown in the sequence above, Pepsi will be the launch partner for Promoted Stickers, sharing “some 50 custom stickers across 10 markets as part of their “PepsiMoji” campaign”.

According to Twitter:

“Brands can design four or eight stickers — like accessories and other props — for users to add to their own photos. Photos with a brand’s stickers are shared with all of a user’s followers, allowing brands to be featured by their fans in a truly authentic way. #Stickers act as a visual hashtag, meaning that photos with your brand’s sticker will be connected and discoverable to anyone who taps your brand’s sticker. This allows a brand to see and engage with the people who are using their stickers in creative ways.”

The search element of the new option is particularly interesting – when Stickers were first announced, the hashtag-style search by sticker function seemed like an interesting add-on, but in a brand context it makes much more sense.

Now, like branded hashtags, marketers will be able to search for mentions by sticker, which is a great way to keep track of where and how the tools are being used.

Branded stickers are Twitter’s own play on sponsored creation tools, a trend spearheaded by Snapchat. Unlike traditional, and often disruptive, ad content, sponsored creation tools aim to make it fun for users to share brand messages with their networks – Snapchat’s most notably done this with Lenses.

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By providing an entertaining and engaging option that people actually want to use, you can expand the reach of your campaign organically, which, if done well, can greatly expand the reach of your message.

However, the tricky part, of course, lies in that first element – such campaigns need to be fun and engaging, people need to want to use your branded content tools. And while it’s easy to see why Snapchat’s lenses have been popular (who wouldn’t want to see what they’d look like as a taco?), Twitter stickers seem less compelling – an interestingly, Twitter’s provided no stats on the current use of Stickers in their announcement, aside from this note:

“Since [stickers were launched], millions of photos have been Tweeted using #Stickers in creative and dynamic ways across sports, news, and entertainment.”

But then again, stickers have stemmed from emoji, and emoji use on Twitter has been huge – more than 110 billion emoji have been tweeted since 2014, a usage rate the prompted the switch from ‘star’ to ‘heart’ as the favorite icon.

And really, with the capacity to track sticker use, it won’t be long before we have stats on this front – doing a quick search of my own, most of the new Pepsi stickers don’t seem to be in high rotation as yet, though this one looks particularly popular (and note the brand mention in the search screen, right beneath the image itself).

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It is kinda’ interesting to be able to search by sticker, and I suspect it won’t take long for Twitter to add sticker-tracking capacity into Tweetdeck to help brands keep tabs on them. No doubt too, given you can already use emoji as an ad targeting option on the platform, Twitter will also enable brands to hone in on people who use their stickers to reach them with ads.

Promoted Stickers are now available globally to select marketers with a managed account – no mention of how much campaigns cost at this stage.

SEO Experts To Follow On Twitter

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Who are the most useful SEO experts to follow on Twitter?

In this post you will find a list of good SEO influencers’ Twitter handles, as well as some other useful suggestions.  We prefer individuals rather than brands, just to keep the list at a manageable size. Please feel free to suggest any person that may be missed. So here is the list in no particular order. It has been broken up into Google staff, writers and SEOs, though there is plenty of crossover between these categories. Check them out.

SEO practitioners

  1. Dawn Anderson
  2. Dan Sharp
  3. Kevin Gibbons
  4. Sam Silverwood-Cope
  5. Nichola Stott
  6. Hannah Thorpe
  7. Gerry White
  8. Kelvin Newman
  9. Joost de Valk
  10. Rae Hoffman
  11. Ian Miller
  12. Lisa Myers
  13. Andy Drinkwater
  14. Pete Handley
  15. Brian Dean
  16. Chris Dyson
  17. Stacey Macnaught
  18. James Perrott
  19. Shelli Walsh
  20. Ian Lurie
  21. Malcolm Coles
  22. Barry Adams
  23. Mags Sikora
  24. Phil Nottingham
  25. Arnout Hellemans
  26. Michael Gray
  27. Rob Watts
  28. Tony Dimmock
  29. Jan-Willem Bobbink
  30. Jamie Peach
  31. Ross Hudgens
  32. Glen Gabe
  33. Nick Wilsdon
  34. Dagmar Gatell
  35. Dave Cain
  36. Andrew Isidoro
  37. Irish Wonder
  38. Rishi Lakhani
  39. Olga Andriendko
  40. Shaun Anderson
  41. David Mihm
  42. Will Critchlow
  43. Andrew McGarry
  44. Greg Gifford
  45. Dixon Jones
  46. Glen Allsopp
  47. Omi Sido
  48. Marianne Sweeny
  49. Jon Henshaw
  50. Emma McHale
  51. Richard Baxter
  52. Patrick Altoft
  53. Peter Nikolow
  54. Dejan
  55. Danny Denhard
  56. Gabriella Sannino
  57. Craig Campbell
  58. David Tutin
  59. James Carson
  60. Josh Salvage
  61. Tim Aldiss
  62. Usman Patel
  63. Peter Young
  64. Dave Naylor
  65. Jon Earnshaw
  66. Stephen Kenwright
  67. Carl Hendy
  68. Marcus Tober
  69. Tadeusz Szewczyk
  70. Stephen Morris
  71. Paul Shapiro
  72. Andrew Martin
  73. Dewi Nawasari
  74. Malcolm Slade
  75. Aaron Bradley
  76. Ammon Johns

SEW writers and contributors

  1. Christopher Ratcliff
  2. Graham Charlton
  3. Chris Lake
  4. Tereza Litsa
  5. Rebecca Sentance
  6. Sam Underwood
  7. Ryan Johnson
  8. Andrew Betts
  9. Andrew Girdwood

SEO writers and analysts

  1. Barry Schwartz
  2. Pete Myers
  3. Cyrus Sheperd
  4. Ann Smarty
  5. Rand Fishkin
  6. Matt Southern
  7. Danny Sullivan
  8. AJ Kohn
  9. Loren Baker
  10. Jennifer Slegg
  11. Bill Slawski
  12. Matt McGee

Googlers

  1. Gary Illyes
  2. John Mueller
  3. Matt Cutts
  4. Eric Schmidt

Twitter is Incorporating Searcheble Emoji and Stickers to Uploaded Photos

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It’s not a secret anymore that people love emoji, and social media channels know this.

Recently, Facebook introduced ‘Reactions’ in part as a response to the way in which people were already using those little smiley faced images on their platform, while Instagram released a report last year which showed that nearly half of all text on the platform now contains emoji in some form.

Doesn’t want to get behind the race, Twitter is starting to get into the emoji game. The good news is, of all the  social media platforms, Twitter’s format probably makes it best suited to emoji. The 140-character limit requires more creativity in how you communicate, so anything that can make it easier to convey your meaning in fewer words is beneficial – which is exactly what emoji facilitate.

Twitter users’ interest in emoji is reflected in the numbers – the platform recently reported that More than 110 billion emoji have been tweeted since 2014, and, like Facebook’s Reactions, Twitter’s made its own changes to work with this trend, most notably in the switch from a ‘star’ to a ‘heart’ icon for ‘favorite’ last year. And again, part of the motivation behind that was the fact that the heart was already one of the most used emoji on the platform.

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Given this, and given Twitter’s need to get more people interested and involved with the platform, today’s announcement comes as little surprise.

From now on, you’ll be able to add emoji-like stickers to your photos when you post them to Twitter via your mobile device.

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Of course, people have been able to do similar on other platforms for some time. With Snapchat, you can even put stickers on your video posts and have them move and scale as the video plays. However, this improvement should be a good step for Twitter to face the more and more competitive battle ahead.

Five Biggest Mistakes You’ll Never Want To Make On Twitter

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With all of its limitations, it’s quite easy for people to fall into a marketing blunder on Twitter.

Most people think that doing social media marketing is a trivial task. If handled carelessly, a social media disaster can happen and take down your business in no time. To avoid that, in today’s post we will share five biggest mistakes that will destroy your credibility in the Twitter universe. Stay away from them and you will be just fine.

1. Buying Fake Followers

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Here is a question for those who are buying fake Twitter followers: What are you trying to achieve?

All of you may want to sell your product, start a personal brand or genuinely connect with a group of people who care about all the stuff you do. All of this is because it makes you and your customers feel good.

However, buying fake followers is counter-intuitive with the above notion. No one will want to buy your products, because it just a matter of time when they find out that your followers are fake. These fakers don’t actually advocate what you have to sell. Ultimately, no real people will want to connect with you, because it is obvious that all you care about is a number, not a mutual relationship.

Rather than buying fake followers, you can invest your time in developing social media assets. The more time you put into the relationships at the beginning, the bigger the rewards will be in the future.

2. Following then Unfollowing

It’s quite annoying when someone follows you, and then a day or a week later clicks that unfollow button.

Keep in mind, it’s not about how many followers that you have. It’s about creating a community, a connection and a valuable relationship for the future. The next time you’re going to follow someone, ask yourself these questions:

  • Will you enjoy reading their Tweets in your feed?
  • Will you click on the links they are sharing?
  • Will you re-tweet their content to your followers if they are truly interesting?
  • Would you value their opinion if you asked them a question?

If you answer ‘Yes’ to these questions, follow them. If you answer ‘No’, then perhaps it’s a connection you don’t need.

3. Using too many hashtags

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When you see a tweet with a lot of hashtags, what is your reaction?

Most of the time, excessive hastags on a tweet discourages others from re-tweeting. It also drops the credibility of the user. Instead of spamming your followers with hashtags why don’t you piggy-back an event, a hot news story or a trending industry topic?

4. Too much ReTweeting

All of us agree that Re-Tweeting is a great way to connect with people and show you are willing to share their content. However, if it is all you do, then you are not adding value to anyone. Ultimately, you are reducing the chance of people that are wanting to follow you.

Twitter is essentially marketing yourself, you are marketing your content. You are marketing the content that you’re sharing. So ask yourself this; what can I share RIGHT NOW that will draw on my followers’ emotions and add value to their day? By adding value to your followers you are repaying the favour for them following you.

If you’re not adding value, don’t Re-Tweet it.

5. Becoming someone you’re not (Or even worse, an egg!)

Remember: authenticity breeds trust, pretending breeds fear and it’s a huge turn off when people are fake.

The brands and people that create meaningful connections on a regular basis do so because they are authentic. They are focused, clear and purposeful in their interactions. By being clear on your purpose (or goal) for engaging on Twitter and aligning your communication to that purpose you will gain followers that trust and admire you.

A starting point for being authentic on Twitter is your profile photo and description. Make sure this captures your personality, and do us all a favour – Don’t be an egg!

If you want to build a large list of people on Twitter; buy your followers, follow then unfollow, use an excess of hashtags, re-tweet everything and pretend you are someone you’re not. But if you want to create a community of engaged Twitter followers above all else be authentic.

Twitter’s New Look For Android Users

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Twitter is rolling out a completely revamped Android app, adopting the Material Design.

With the new, refreshed look, finally Twitter is ready for 2016. For reference, here’s what the old design looks like:

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And here’s the new one:

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The Google-approved aesthetic makes for a few functional differences:

  • The tab bar has been moved from the bottom to the top, and you can now simply swipe between your Timeline, notifications, direct messages, and moments.
  • There is a floating action button for composing new tweets. The single button can be used for composing different types of tweets – such as GIFs or videos – from a single spot
  • You can swipe from the left to go straight to your profile, settings, contacts and more.

The update has been rolled out globally on June 8th, 2016.