Prioritised Video Ad Option is Now Available in Twitter

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Recently, Twitter has launched an ad option for businesses that guarantees a premium video ad is the first thing that users see when they arrive at their Twitter feed on mobile and desktop.
On mobile platform, the ad will be the second tweet down, after research found that this is actually the most prominent slot. Twitter sales director Angus … Continue reading “Prioritised Video Ad Option is Now Available in Twitter”

Twitter Introduced The New “Conversational Ads”

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Advertisers now have a new way to get more audience interactions on Twitter, thanks to Twitter’s new ad format.
The format, which is promptly named “conversational ads”, make it easy for consumers to engage with and spread a brand’s campaign message. It also provides advertisers with a powerful way to extend their presence across the social network. This … Continue reading “Twitter Introduced The New “Conversational Ads””

Ten Handy Twitter Tips To Increase Your Marketing Performance

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Twitter is infamous as an elusive beast among social media marketers.
One of its notorious traits is the rapid update and frequent ad testing. With new types of advertising available to users as well as visual content stealing the spotlight, it’s important to stay on top of current trends to make sure you’re using your Twitter account … Continue reading “Ten Handy Twitter Tips To Increase Your Marketing Performance”