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VietAir ‘Bikini Stewardess’ Will Make Vietnam’s First Woman Billionaire

vietair-bikini-stewardess

A Vietnamese entrepreneur who has made a fortune by staffing an airline with women in sexy bikini attire is on her way to becoming Vietnam’s first female billionaire.

VietJet Air CEO Nguyen Thi Phuong Thao’s idea of dressing up the airline’s flight attendants with sexy outfits is about to pay off big time. Her fortune is expected to increase to $1.37 billion when the privately-owned airline goes public within the next three months.

Nguyen Thi Phuong Thao, VietJet Aviation CEO. Source: VietJet Aviation JSC

Nguyen Thi Phuong Thao, VietJet Aviation CEO. Source: VietJet Aviation JSC

Thanks to Thao’s idea, the company has grabbed more than 30% of Vietnam’s airline market share in just a few years. The brilliance of the company’s campaign, which boasts the motto “Enjoy Flying!”, is further highlighted by its very effective marketing tool: steamy calendars featuring the sexy attendants.

Thao, who made her first million at 21 by selling fax machines and latex rubber while studying finance and economics in Moscow, brushes off criticism of her unique business’s approach.

“You have the right to wear anything you like, either the bikini or the traditional ao dai [traditional Vietnamese clothing]. We don’t mind people associating the airline with the bikini image. If that makes people happy, then we are happy.”

Thao, who owns 90% of the airline, also holds a 90 percent stake in Ho Chi Minh City’s Dragon City development and majority stakes in three resorts in Vietnam.

Take a look at the promotional video below:

Twitter Has The Lowest Grade When It Comes To Social Media Marketing

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Latest research has found that 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital.

Two percent said they plan to decrease their digital spend, while 82% said they plan to spend more, the study found. Netizens said they believed Google has provided the best ROI among others, followed by Facebook, YouTube, Twitter, LinkedIn, Yahoo and AOL. Twitter was the only platform where respondents’ perception of ROI declined since the prior survey, in September 2015.

Sixty-two percent of respondents said they plan to increase their spending on Facebook in the next year, compared with 54% for Google, 48% for YouTube and 32% for Twitter. Other respondents said they planned to cut spending on the platforms: 9% of respondents for Facebook, 10% for Google, 8% for YouTube and 23% for Twitter.

The overall skew of intentions does remain positive, with a greater percentage looking to increase rather than decrease their ad spend with Twitter. However, taken as a whole, these results as clearly negative for Twitter, and perhaps the most negative data-point from this exercise. Asked about “emerging” platforms where they might allocate budgets next, respondents cited Instagram (71%), Snapchat (45%), Pinterest (42%), Spotify (34%), Pandora (27%), Hulu (27%), Google+ (18%), Tumblr (16%), Reddit (15%) and StumbleUpon (5%).

The survey involved nearly 2,000 advertising professionals for the study. Of them, 24% were a marketer or client, 36% worked for an agency, 10% were a marketing consultant, 13% worked for a media company, 7% work for a marketing-service company and about 8% were “other.”

The Complete Guide to Advertising on Instagram (Infographic)

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Instagram ad is infamously difficult to handle, as it is often unreliable when it comes to audience-type targeting.

However, worry no more. In today’s post, we will share a great infographic that will explain the ins and outs on the best way to advertise on Instagram. Some of the tips outlined are ridiculously simple but highly effective. Check them out.

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Infographic credit: Salesforce

Over 40 Percent Users Will Start With A Local Search

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In today’s modern age, buying decisions don’t come as simple as you might ever imagine. The way how people purchase things is typically involve multiple site categories and several devices.

What we widely call “local search” is only a small part of a SEO strategy. On the other hand, finding local content and making offline purchase decisions is a multifaceted process that involves several categories of information and devices. Roughly 80 percent said they own smartphones, matching overall smartphone penetration of just under 80 percent.

Where Do Local Searches Happen?

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The graph above revealed at how people go about finding local information on desktop and mobile devices. It focused on discovery of information tied predominantly to national brands but in an offline/local context across a range of categories:

  • Financial services and insurance
  • Automotive
  • Retailers
  • Travel
  • Casual dining
  • Business services

The research found that “general search engines” were the largest single starting point for local search users. However, as the graphic above illustrates, that was only 36 percent of the survey population. Roughly half of searchers (48 percent) said that when they were seeking information on a “familiar topic,” they would start at a vertical or content-specific site (e.g., TripAdvisor for hotels).

Local Research Path: Casual Dining Search

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Beyond the various local search starting points, there are generally several steps in completing a typical local search, often with variations depending on the product/service category. The dominant local search path to purchase starts at a search engine (for 36 percent), proceeds to content-specific sites or verticals and then concludes with user reviews and expert reviews.

Users starting with a vertical or topic-specific site often went to a search engine as a second step, followed by more content and review sites. The graphic above reflects the general path of a “casual dining search.”

Some consumers use more sites and sources, some use fewer. The study identified a category of super users it called “seekers.” These people tend to be better educated, somewhat younger and more smartphone-centric. They conducted more searches on more devices (including in-store searches on mobile) than other categories of users. Seekers are also more social and actively solicit social / friend input on purchase decisions.

Device Usage Among Local Searchers

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As one might expect, discovery and search on smartphones dominated when people were not at home. Less expected was the very compressed time frame of most of these local searches. Roughly 85 percent, on average, were completed in less than a day (start to finish). The bulk of those (63 percent) were concluded in less than an hour. Only 15 percent took more than a day.

In broad terms, the research is consistent with prior studies in a number of ways. However, what’s different or new is the convoluted purchase path — what the report calls the “local search zigzag” — and the wide range of sources used accordingly.

Article courtesy to: SEL.

Six Social Media Trends in 2016 You Might Want To Anticipate (Infographic)

2016 offers a lot of hopes. It’s up to us to grab the opportunity or not.

For social marketers, 2015 was an exciting year. New platforms, software and consumer preferences has brought numerous changes and opportunities. As a result, social media strategies have evolved and will continue to do so. While it’s impossible to predict how the social media landscape will change over the course of a year, here are six social media trends every marketer need to pay more attention in 2016.
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Infographic credit: SproutSocial

7 Fabulous Marketing Tips For Swift Customer Acquisition (Infographic)

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88 percent of Australian use the internet on a regular basis and that 50 percent of money spent on retail is influenced by the internet.

This massive shift in consumer behavior creates new challenges and opportunities for new startups. Luckily, help is at hand. The infographic below illustrates seven powerful, data-backed strategies you can use right now to acquire more customer and make a real impact on your revenue.

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Infographic credit: Eliv8 Group

2016 Will Be The Age of Data Driven Marketing

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Commercial data has evolved from merely providing information to giving answers and driving actionable insights. However, in order to become a fully data-driven business, what are the key trends that marketers need to consider?

Recent research has revealed that 80 per cent of the marketers, technologists and service providers surveyed said that data is crucial to the deployment of their marketing and advertising efforts.

Customer-Centric Marketing

As consumers increasingly expect better targeted and personalised communication, moving from a Channel-Centric approach to Audience-Centric marketing just makes good business sense. For evidence, the increased usage of ad blocking technology is a direct reaction of consumers being delivered irrelevant and inappropriate advertising messages.

To meet this expectation, businesses rely heavily on their marketers to know all they can about their customers, and to be able to interact with them effectively.

The demand to deliver more relevant communications is one of the most important factors driving the use of data in marketing today. Data helps businesses deliver better-crafted messages, delivered to the most appropriate members of an audience population, and also improves the customer experience across media touchpoints.

Digital channels are the new POS

Consumers from all demographics are now spending more time online. With almost half of the world’s internet users sitting in Asia and the Pacific, there is a huge opportunity for digital channels here to lead the pack in terms of touchpoints with consumers. Marketers are tapping on this by bridging the gap between traditional and digital in their media mix. Web and e-commerce content, social media, mobile, paid search engine marketing and online display advertising all make up today’s marketer’s arsenal to achieve the holy grail – reaching the right customer at the right time with the right messages.

Marketing has gone digital, because that is where the consumers are – and therefore, that is where the insightful data is.

Do you have enough resources?

Going digital requires expert talent who can unlock and generate more value from data-driving marketing efforts. Many business managers are known to look across the globe for professionals with data analytics experience, demonstrating a clear demand (and scarcity) for these talents.

Within organisations, employees with data analytical skills, at all levels, across all functions, are valued today more than ever before. A recent study by IDC found that organisations with a strong analytics culture, supported by upper management, see significant improvements to organisational performance. With the right people and the right attitude towards data use, businesses can really reap the benefits of better, more actionable insights.

What next?

The task of navigating more complex data, several media channels, increasing customer requirements and higher expectations from business leaders for better insights creates a challenge – there is much more information to manage, even for the data-savvy marketer.

Over 150 billion online advertising opportunities per day. For a marketer, managing these opportunities across multiple marketing campaigns every single day is unthinkable; there is too much data behind these opportunities that cannot be made sense of by the ordinary human mind. Synthesising these data points across a few million consumers and intelligently delivering personalised content can only be done through advanced technology powered by algorithms.

The solution – digital marketing technology that enables meaningful insights to be derived from massive, complex data sets. With these insights, digital marketers will be able to execute across many areas of digital including (and not limited to) programmatic advertising, data management, audience analytics, marketing automation and creative management. The more intelligent the technology, the better the consumer insights, and the more targeted the marketing approach – eventually leading to better business decisions and results.

Beats Is One Of The First Brand Which Run Snapchat’s Sponsored Lens Campaign

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Snapchat has announced Apple-owned Beats headphone as the first consumer product brand to run a Sponsored Lens campaign.

On Black Friday, Snapchat users will be able to use the lens to dress up their selfies. The lens resembles Snapchat’s first popular one. The Beats lens puts special effects over people’s photos, superimposing cartoonish headphones over their ears, floating bubbles out of their head and streaming light out of their mouth. And it’s musical, set to a Drake song, “Big Rings.”

“Through the Lens, Beats is giving Snapchatters the opportunity to engage and communicate with their brand in a personal and dynamic way,” Snapchat said in a statement.

The campaign marks Snapchat’s attempt to monetize the animated filters, which launched in October. It sold the first Sponsored Lens for the Charlie Brown movie “Peanuts,” then launched a lens store.

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Special lenses are sold in the in-app store, and the branded lenses, like this Beats one, are free to consumers. Snapchat revealed today that 10 percent of its users, or 10 million people, send lenses every day. The app claims to have 100 million daily users.

The company has been exploring new formats for digital advertising since it first sold sponsored snaps last year. It was early to push advertisers to experiment with vertical video on mobile devices, and now it’s challenging them to up their brands with animated filters.

Vine and Twitter Has Their App Connected, Making It Easier For Users

this picture represents vine, the social media sharing based on 6 seconds video loops, logo

Vine and Twitter have released the latest update to make it easier for people to follow their favorite accounts across both social networks.

With the new update, users that have connected their Twitter and Vine accounts will have their Twitter account appear on their Vine profile and other areas of the app. What’s more, people will be able to search for specific Twitter handles to find and confirm the same user on Vine. In fact, when someone taps on a Twitter username, they will go straight to that person’s Twitter account and will be able to follow that person.

Furthermore, a new Twitter setting lets creators choose to show their Vine account on their Twitter profile. With this update, Twitter profiles will display attached Vine accounts with the account’s number of total loops. When the link is clicked / tapped, people are redirected to the user’s account on Vine.

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Vine has updated its profiles to show each account’s total loops with the same number shown on connected Twitter accounts. Loops are counted every time a Vine is watched within Vine’s mobile apps and website, as well as on embeds across the Web.

“As people make great Vines that others love and want to watch, those creators get more and more loops. By surfacing that number to the world, anyone can quickly get a sense of that creator and the impact of their Vines” said Vine in one of its official announcement.

The updates are available on the latest versions of Vine for iOS and Twitter for iOS and Android. The update will be arriving on the Vine app for Android soon.

The Ultimate Blogging Guide: From Headline To CTA (Infographic)

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Have you blogged the right way?

The main reason why blogs must exist in every business’ digital strategy is to help and inform customers and prospects about various tips, trends and info about the company and its industry. In short, a blog is a very important medium to illustrate your company’s expertise and credibility. It’s also the perfect way to show that you care about your consumers, rather than just pushing a product or service.

For those who may not be aware, a good blog post should meet this criteria:

  • Headline: Write a stand out headline and focus on the first and last three words. Keep your headline (or title tag) around 55 or fewer characters.
  • Visual Assets: Use plenty of quality images to demonstrate your point.
  • Social Sharing Elements: Posts with share buttons make content 7 times more shareable than content without them. So make it easy for readers to share the post.

For more information, take a look at the following infographic which illustrates various points that make up a perfect blog post that attracts readers (and customers as well!).

perfect-blog-post-tips-infographic

Click to Enlarge

Infographic credit: Salesforce