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Why YouTube Matters To Marketing? (Infographic)

While video is on the rise across basically all the major social platforms, YouTube remains the leader in online video.

While Facebook and YouTube are racing for more influence, both of them serve largely alternate purposes. Facebook’s currently aligned to more casual video viewing, where YouTube is a more dedicated consumption experience.

That said, while you look to add video content into your marketing mix, it’s important to also keep YouTube in mind. The platform has an established monetization model and added SEO potential due to its Google connection. YouTube also has live-streaming options and social tools, which its expanding as it works to keep in line with evolving consumer trends – while they also recently added the ability to target users based on their Google search behavior, another key benefit.

To provide more context on the potential of YouTube for your marketing efforts, take a look at the following infographic, which outlines some key statistics around the platform’s growth, ad options and tips on how to maximize your brand’s YouTube presence. Take a look at it.

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Infographic credit: WebpageFX

20 Free Stock Photo Sources You Can Use

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Any social media manager or content marketer knows that finding the perfect image to accompany a post is kind of difficult task to do.

We all know that images are one of the most important components for engagement, but unless you’re willing to pay significant costs for access to a premium database, trying to find great free social media images can be incredibly time-consuming.

To help you get rid of this headache, in today’s post, you will find a list of 20 free stock photo sites that you can bookmark for easy reference whenever you’re having trouble getting the right picture.

Creative Commons Zero Caution

Before sharing the list, it’s important to recognize what is meant with the different licensing and copyrights of images available. It can be hard to know if you are legally allowed to use or modify an image you find online for your personal or commercial uses, so the Creative Commons Zero license is especially valuable.

According to the Creative Commons website, the CC0 license “enables scientists, educators, artists and other creators and owners of copyright- or database-protected content to waive those interests in their works and thereby place them as completely as possible in the public domain, so that others may freely build upon, enhance and reuse the works for any purposes without restriction under copyright or database law.”

In other words, you are free to use that great sunset shot you found under the CC0 license for any purpose, including your next Instagram campaign. Here are the best free stock photo sites we found whose images fall under CC0.

1. Gratisography

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Gratisography is one of the most interesting of the free stock photo sites due to the quirky style of photographer Ryan McGuire. All of the photos are high-resolution and royalty-free, ready for your use wherever you please. Sorted into the categories of animals, nature, objects, people, urban, and whimsical, there are new photos added weekly, which are also shared through McGuire’s Twitter and Facebook.

2. IM Free

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IM Free offers not only free social media images, but is a “curated collection of free web design resources, all for commercial use.” The royalty free collections include templates, icons, button makers, along with classic free stock images organized by themes such as technology, education, nature, and many more.

3. Pixabay

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Pixabay offers over 490,000 free images for both your personal and commercial use. These are great to use as social media images, because Pixabay’s collection includes not only photos, but illustrations and vector images. As all images on the site are royalty free and covered under Creative Commons CC0, they may be modified and used commercially and in printed format.

4. Picjumbo

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With over 2,479,693 downloads since its 2013 launch, Picjumbo is a popular free resource for your social media images. Users can either click through the different categories of over 600 high resolution photos for free, or download a pack that includes all images as well as three Photoshop mockups, in exchange for a donation of $10 or more.

5. Unsplash

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Unsplash offers ten new photos every ten days via an email subscription as well as simply on their website. All photos are licensed under Creative Commons Zero, “which means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash.” You can navigate the site by viewing the photos in their larger versions, but when browsing I usually find it easier to switch to the grid format.

6. Morguefile

The Morguefile was created in 1996, and offers photographs available free for the use in creative projects. The website does ask that photographers or artists are credited when using their free stock images as they aren’t in the public domain. As they emphasize altering their images when using them, this is a great resource for free social media images that can be used as backgrounds for text-based images such as quotes, store hours, etc. that you want to post to Instagram or Facebook.

7. Stockvault

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Stockvault hosts over 35,000 royalty-free images, graphics, and designs from photographers, designers, and students around the world. As long as you stay on the “Free Stock Photos” rather than the “Premium Stock Photos” tab, you have access to a huge library of photos to use for your content and social media purposes.

8. Negative Space

Negative Space adds new free stock images every week, and all are listed under the Creative Commons Zero license. These free images are sortable by category, copy space, position, and color. You can also follow them on Facebook, Twitter, and Instagram, for updates on new image additions.

9. Lock and Stock Photos

Lock and Stock Photos was started by AJ Montpetit who firmly believes in a “sharing is caring” model and after benefiting for a long time from other free stock images sites, decided to become a producer himself. All of his beautiful photos are released under the Creative Commons Zero license, so no attribution is required (but is of course always appreciated).

10. Kaboompics

KaboomPics offers a ton of great quality royalty free stock images that are available for use by personal users as well as commercial purposes. The thousands of free images are searchable by keyword, category, tags, or can be browsed.

11. FancyCrave

FancyCrave’s easy to navigate website releases two new images from professional photographers everyday. When looking for free social media images, the extra colorful and vibrant nature of FancyCrave’s photographs are especially eye-catching for sharing and engagement purposes.

12. StockSnap

When researching resources for free social media images, I was told by more than one socially-savvy person that StockSnap was their favorite site. The free images can be sorted by date added, trending, number of views, number of downloads, as well as through keyword searches.

13. Startup Stock Photos

Startup Stock Photos has a concept that is pretty self-explanatory, with free stock images for “startups, bloggers, publishers, websites, designers, developers, creators, and everyone else.” The photos are especially great as free social media images when you are sharing links to content such as a professional blog post, where the most fitting visual is of someone on a computer or in a casual business setting.

14. Splitshire

Web designer Daniel Nanescu created Splitshire to offer a collection of stunning, easy to browse, free stock images. The images are sorted into helpful categories such as “Abstract,” “Still Life,” and “Technology,” which allows for a pleasant browsing experience. Nanescu’s photos which previously lived “on a hard drive gathering dust” are now, for good reason, being used on websites like The Huffington Post, CNN, as well as numerous books and magazine covers.

15. Life of Pix

Life of Pix is a collection of free high-resolution stock images donated to the public domain by the Leeroy Advertising Agency in Montreal. With no copyright restrictions, the beautiful photos are free for personal and commercial use. If you need free social media images of the moving variety, their sister site Life of Vids offers royalty-free videos, clips, and loops for you to use to your heart’s content.

16. Pexels

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The free stock images on Pexels are curated from sites such as Gratisography, Unsplash, and Little Visuals, in the attempt to simplify the image searching process. All of the photos on the site are licensed under the Creative Commons Zero, making it easy to know that you can use any of the photos for personal or commercial use. The collection currently includes over 3,800 high-resolution free stock photos, with at least 70 new ones added each and every week.

17. Jay Mantri

Jay Mantri’s photographs are nothing short of breathtaking, and the fact that he offers them as free stock photos is extremely generous. While beautiful to scroll through in their large form, if you are needing to quickly find an image for your content or social media posting, it would be better to change the archive view for a condensed appearance.

18. ISO Republic

ISO Republic is a fairly new site, run by English designer and photographer Tom Eversley. The site’s mission is “to provide high-quality images to be used by designers, developers, bloggers, marketers and social media teams.” The categories these free social media images are sorted into, include architecture, nature, people, textures, urban, and everyone’s favorite, “various”.

19. New Old Stock

New Old Stock provide the ultimate “Throwback Thursday” content with their hundreds of vintage photos from the public archives. The photos are fascinating and would be a compelling addition to any social media campaign. Offering hundreds of royalty free stock photos, New Old Stock’s collection showcases a wide variety of situations and subjects, perfect for a number of social media posting opportunities.

20. Free Refe

Free Refe is famous for their clarity, quality, and diverse subject matter. Although there is an emphasis on photos showing “real life,” the images are anything but mundane. As their website states, “using great imagery helps portray emotions, increase sales, and conversions,” the free photos here are a must-bookmark resource.

5 Tips To Improve Your Site’s Conversion Rate

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Having a website that showcases products is useless if customers don’t buy the products. In fact, we have no business calling them customers if they don’t buy. Because the rule of business is: we sell, they buy. 

What good is a website if it just sits there in the cyberspace, taking up space and waiting for the domain and hosting to expire? Unless this is the original intention, which I’m sure it is not, then a website is not really a website in every sense of the word. To use the analogy of a once great leader, “Your website is less useful than crap.”

Conversion rate is the percentage of site visitors who actually buy the products and services being offered. The higher the ratio of customers, the higher the revenue. That is how this game is played. Revenue is the name of the game, and conversion is the rule of the play. Websites must convert users, plain and simple. Site visits must have ROI for without it, businesses are doomed. 

Conversion Rate Optimization or CRO comes into play. CRO is the process of maximising the efforts of making site visitors take action. It takes time and lots of research and resources. In short, CRO is a costly venture. Big firms spend lots of money hiring other firms that specialise in CRO. For indeed, there are firms and agencies dedicated solely to CRO.

But what about the small and medium businesses that have no budget for CRO? Good news then that the Internet is a level-playing field. And it being a platform where SMEs have an equal footing with the big boys, the power of CRO can be harnessed DIY style.

Here are some tips you might want to consider to raise your site’s conversion rate.

1. Conduct Split Tests

This reliable method has been practiced ever since the beginning of the business era, when ancient galleon trade merchants studied markets and sold products based on their conclusions. Split testing, sometimes called A/B testing, is the process of creating two different versions of a landing page and testing it to two sets of users. Whichever converts better, we go for it. Below are particular sections that we need to focus on.

2. Call To Action

Call to Action, or CTA is the button or link that we want users to click. It is simply where the action is going to take place. Every click on the particular button is potential revenue.

That being said, make sure that you place the CTA where users can see it immediately. Meaning, above the fold or on the upper section of the page, before the users even begin to scroll down. Placing the CTA above the fold is strategic simply because users see it right away before they change their minds. 

But this does not mean that we skip the CTA at the end of the page. Some users would want to read first before they take action. So if they don’t click on the upper fold, they continue to read the content sandwiched in the middle, then they can still take action at the end of the page. A website or a landing page can have many CTAs as long as they are strategically placed and lead to only one action. 

3. Make it Clear

The purpose of CTA is to lure potential customers. You don’t want potential customers to get lost in all the content and finally leave the website. Or worse, get carried away with the aesthetics and art, and forget that we are actually selling something. Your CTA, as the name suggests, must drive the user towards your goal. In design-speak, that means proper layout and fonts. Avoid using artsy fonts and elements that make the headline hard to read. Keeping it simple often works better.

4. Forms

Studies show that users have little patience with step-by-step actions. Modern users who are most likely using a smartphone or tablet instead of a laptop or PC, have little patience in filling-up forms. With this in mind, make the forms shorter and concise. There’s no point in making it complicated for the user. Think: we are about to convert! The user is already filling-up our form! Instead of adding additional steps for him, by all means, let’s carry him on our shoulders all the way to the check-out counter if this would convert him to become a buyer.

Take note: studies based on years of experience state that a lot of potential customers walk away just because of the failure of captcha images to load. What a shame!

5. Testimonials

People tend to believe in products and services especially if they see other people buy them. That means “people”, not “celebrities”. You don’t need celebrities endorsing your products. First of all, you don’t have the budget to do it. In fact, using famous people is not a testimonial but a commercial. Testimonials are the exact antithesis of commercials.

Consumers have outgrown product endorsements from celebrities. People tend to believe people who are on their same level. Small and medium businesses would want to see other small and medium businesses saying your products worked for them. People don’t want to see stock photos but actual pictures of people proclaiming your product rocks. Testimonials breed trust.

 

There you go, folks. CRO presented DIY style. Your goal is to convert without spending too much money in hiring experts to raise your conversion rate. These simple tips would help you get started. 

Now convert! And forever make your website useful.

Five Amazing Tools For A Marvelous Instagram Profile

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Instagram is no longer all about posting photos and cool filters. More than that, it has evolved to become a complete visual portfolio for your brand.

As such, brands need to be giving their followers a true taste of what they’re about by presenting a cohesive profile that can complement their brand ethos as well as their aesthetics.

In the era where first impression is one of the most important thing, to ensure your Instagram grid looks fabulous, you need to plan your posts, schedule them in advance and monitor their performance. In today’s post, we are going to present a list of five amazing tools to help you create a perfect photo for your Instagram feed.

1. Iconosquare

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Iconoscquare gives your Instagram efforts so much support. With this tool, you can monitor specific users and hashtags in customised feeds, discover your followers’ geotagging location, identify your most influential followers, sort your media by engagement rate, easily compare yourself with your competitors, track hashtags and manage past performance.

2. Hootsuite

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?If you’re using Hootsuite to manage other social media channels, the Instagram integration can save you even more time. It not only allows you to schedule and publish Instagram content but you can also monitor and engage with Instagram audiences from the same window you’re using to engage followers on other platforms. That said, posts are required to be posted via the Hootsuite mobile app. At the time you choose to publish, you’ll receive a push notification from your Hootsuite mobile app.

3. Onlypult (formerly Instapult)

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Onlypult is simply dedicated to scheduling your Instagram posts without a push notification, making it a very convenient tool. You can schedule one or more Instagram posts (not compatible with videos) to go live at times that are optimal for your audience, complete with text and up to 30 hashtags. This site is developed and hosted in Russia and Instagram’s terms of service don’t allow third party aps to post automatically into the platform. Thus, do so at your own risk.

4. PLANN (formerly Plan your Gram)

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Perfectionists out there will love this tool. PLANN’s revolutionary approach to planning and scheduling your posts is ideal for anyone conscious of their online portfolio appearance. This mobile app lets you curate your feed with a visual drag’n drop feature. From there you can simply plan out your posts and schedule when it’s time to upload – you’ll receive a push notification to your phone to let you know when it’s time.

Note: This app is yet to be released. Yet, if you do favor its teaser, you can register to be one of the first to use it.

5. Later (formerly Latergramme)

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Plan, manage and schedule your Instagram posts with Later’s website and mobile app. It’s easy to use and a very simple way to manage your visual feed. They’re also planning to extend the service across other platforms in the future. Like Hootsuite and PLANN, Later utilises a push notification feature at the time you have scheduled.

Top 5 Web Designer’s Tools for 2016

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Web design is a very dynamic niche. Every year, dozens of new tools get released and updated.

Their purpose is to reduce the use of code and make web design more suitable for users. In this post, we are going to review some of the top web design tools for 2016.

1. Visual Composer

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If WordPress is your CMS of choice, you definitely need to try the Visual Composer. This is one of the most popular page builders that allows you to create richer pages that will definitely stand out. Currently, the Visual Composer is powering more than 1 million websites. The reason for its popularity is the use of drag and drop features that completely eliminate coding from web design work.

Visual Composer’s regular package can be bought for $34 (additional $10 for prolonged support), and it contains more than 40 premium content elements, 60+ predefined layouts and more than 150 third party add-ons. All this is complemented with SEO friendly page building environment and standard WordPress text editor. One of Visual Composer’s most important feature is the easy shift between its front- and backend editor.

2. Contact Form 7

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This WordPress plugin helps you to create contact forms and scoop visitors’ orders and data. It comes with many pre-made forms and ability to add contact form input fields with the use of short tags. Contact form customisation takes place on admin screen page and when you finish, you can insert it into a page layout by pasting a simple line of code into your page editor. All other customisation can be done with the use of HTML and CSS in admin screen or on the spot, which enables admins to completely unleash their creativity, and create outstanding forms.

3. Avocode

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Many web designers have troubles with transferring their designs into code. Avocode is very helpful for frontend developers, since it helps them to transfer their visuals into code snippets. This code generator comes with many helpful features, including:

  • Conversion into CSS: converts content and design elements into CSS and supports Less, Suss and Stylus.
  • Finding color codes: converts colors into codes. Web designers just need to pick a color and this Avocade feature tells them it’s HEX or RGBA code.
  • Customisation of Code Output: easily changes code variables, including: fonts, distances, aligns, gradients and colors.
  • Retina Graphics: scales imagery to satisfy retina pixel density. It can work with several different photo formats.
  • Easy Files Import: imports files into software with the use of ’drag and drop’ feature.
  • Photoshop Support: Avocode supports PSD files and preserves all of their layers.

4. Macaw

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It is a web design tool that allows you to write HTML and CSS code, by creating, editing and positioning graphic elements. By using this web designing tool you will easily learn how to make a website. It is a perfect for web designers who are more accustomed to graphic elements and photo editor surroundings. These are some of the Macaw main features:

  • Stream: it is a layout engine that calculates margins, clears and floats and enables designers to add different elements to static document.
  • Alchemy: tool that converts graphic elements into HTML and CSS code.
  • Responsiveness: helps designers with optimising their website for tablets and smartphones.
  • Typography: comes with wide variety of different fonts.
  • Styling: changes various elements in front-end surroundings.
  • Components Storage: stores all graphic elements in a media library and allows designers to use them for different projects.

5. Antetype

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Antetype is a UX design app. It is equipped with all tools UX designers need for creating high-end prototypes. Antetype widget library contains more than 400 pre-designed widgets that can be added or customised to satisfy user’s needs. It also allows designers to create their own widgets and export them as pixel- or vector- based graphics. Like several other apps we mentioned in this article, Antetype can also generate CSS code and make designs responsive and retina-ready.

Web designing process starts from an idea. This is the most important part of website creation, so before you start using great tools we listed above, think about innovative features that can make your future website different and unique.

Three Essential Tools For LinkedIn

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It’s been incredible to watch how LinkedIn evolve into one of the best business-to-business themed marketplace on Earth.

With 433 million members in more than 200 countries (that’s 2 new members joining every second – LinkedIn has quickly become the hub for all things professional when it comes to social networks.

In this post, you will find three great tools that will help you attract more clients and generate more business for yourself on LinkedIn.

1. Rapportive

Rapportive is a great (and free) add-on for Gmail users. It takes just a few seconds to install via Google’s Chrome browser and works with Mozilla’s Firefox as well.

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Rapportive taps into your Gmail inbox and immediately pulls up any related LinkedIn profiles, Twitter handles, Skype accounts, websites or other online entities tied to a person’s email address.

In addition, Rapportive enables you to send someone a personalized LinkedIn invite without leaving your Gmail inbox. If you’re using LinkedIn as a lead generation and content marketing platform (and you should be), Rapportive is a great way to effectively and efficiently build your network from right inside your Gmail.

FYI, you can also integrate a similar setup with LinkedIn and Yahoo! Mail.

2. LinkedIn Connection Revealer

With LinkedIn, size does matter. The larger the overall network of people you are connected to, the more visibility and influence you have on the world’s largest professional social network.

Ideally, you want to invite and connect with people who are (A) in your target market/audience or (B) are connected to members of your ideal or target audience. In a perfect world, you’d also want to connect with people who have huge networks of their own – people with hundreds (if not thousands) of connections.

Right now, it’s hard to tell, because anyone with more than 500 connections just shows up as “500+ connections” when you look at his or her LinkedIn profile. However, with this nifty (and free) plugin for the Google Chrome browser, you’re now able to see how many total connections everyone in your network has.

The plugin is called LinkedIn Connection Revealer. Note that this plugin only works with people you are already connected to as a 1st level connection. (It won’t work with 2nd or 3rd level connections.) Along with knowing how many 1st level connections people in your network REALLY have (not just “500+”), you can also use this to strategically network with people that have huge LinkedIn networks in hopes you can leverage their platform or network to promote your services.

3. Headlinr

You might be able to write prose prettier than Hemingway, but if you headline stinks, nobody will read it. More bad news: Creating magnetic headlines can take years of study and practice to perfect, unless you take a shortcut. One of our favorite tool is called Headlinr.

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Headlinr is a (paid) Google Chrome browser add-on, and it works like a “fill-in-the-blank” headline writing tool. With Headlinr, you put in the topic of your post and the plugin immediately pulls up hundreds of creative, proven headlines with your topic inserted directly into them. This tool is great, because when you type in your topic (“LinkedIn Tips”), it immediately gives you hundreds of popular, proven headlines with that phrase (“LinkedIn Tips”) that you can choose from and even split test.

Conclusion

If you’re convinced (or even just curious) that LinkedIn is the best place online to generate business for yourself, these tools will fit nicely into your overall marketing plan on the network. Give them a shot and get busy over on LinkedIn.

10 Internet Tools You Need To Start A New Business

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Starting a new business takes a ton of work. Even with your initial passion, it’s never an easy undertaking.

There are a great number of things that you need to research, plan out, get created, etc. before you “launch.” And you’ll always be wondering, “Did I forget anything?”

In this post, you will find a list of great tools that you’ll want to know about (and possibly use) before you start your next business. More importantly, they cover the most important and common things you’ll need to address. These tools will help you do them faster, cheaper, and/or better than you would be able to do otherwise.

When you have a business idea, first you need to confirm that it’s a good idea. Basically, you need to answer two questions:

  • Is there a market for this type of product or service (if so, how big)?
  • Will that market like my product or service?

Those are the most important questions to answer. Beyond that, it’s helpful to know how the market is distributed and whether it will grow in the future. These tools will help you gain insight into your market.

1. Google Shopping Insights

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You’ve probably heard of Google Trends but maybe not the Shopping Insights tool. They do similar things, but this tool is geared much more towards business. If part of your market is in the US, you’ll want to use this tool. It’s simple to use. Just type in a specific product (e.g., a competitor’s product) or a general type of product. You don’t get absolute numbers—this is a relative scale. But you can see whether your product type is trending up or down in popularity.

2. QWILR’s Ad Spend Calculator

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Getting traffic for your new business from the start is tough. There won’t be much organic traffic right away, and even content marketing takes a while to get going.

That leaves you with your standard public relations and paid advertising for the most part. This ad spend calculator is great for two reasons:

  • It makes a complicated topic simple
  • Everything is based on real numbers

The tool guides you through a few questions where you input one or two numbers about your business to find what your target CPC (cost per click) should be. Use this tool to plan your initial advertising budget for the first few months.

3. SurveyMonkey

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One thing that all good business launching guides will tell you to do is talk to your market. The only feedback about your idea and product that you must listen to is from your potential customers. If you know some of your potential customers in real life already, you might be able to interview them in person (or through Skype).

Consider using SurveyMonkey. Originally, the tool was used to create surveys and collect answers, but now it can do much more. Most importantly, you can pay a modest fee and get your survey sent to a panel of survey takers.

While you won’t get perfect targeting, it’ll be pretty accurate, and the results you get will help you design your product and know which features to focus on.

4. Buzzsumo

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Buzzsumo allows you to search for a keyword and see the most popular articles that focus on it (based on social shares). Immediately, you’ll be able to see which social network is most popular with your target audience.

On top of that, you can enter the URL of a competitor and find their most popular content. The next area of a business launch is your product and website (which may be one and the same).

The tools in this section will help you with your branding and creating a favorable first impression.

5. NameMesh

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Every business and website needs a name. You probably already know that it can be difficult to find a good one that’s actually available for registration (without paying thousands of dollars for it). Even if you’re good at coming up with names, it might take you an hour or two to do so. NameMesh is a free tool that may be able to help you with this.

6. Name Geniuses

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Sometimes you can find a great name with those free generators, but most of the results aren’t very good. You get what you pay for. Name Geniuses is not free. It’s a pay-what-you-want tool with a $20 minimum that allows you to crowdsource your domain name.

Basically, you pick the amount you want to pay. A large portion of this payment is offered as a prize to a few hundred users on the site. These users come up with domain names (that are available) and submit them to you. Then, you pick a winner whenever you want. The good part from your perspective is that only the winner gets paid. This incentivizes users to spend a lot of effort to come up with names that are much better than those created by a free generator.

7. DesignMantic

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After the name, comes the logo. While it’s sometimes optional, you’ll likely need some sort of logo. DesignMantic is a tool that is very quick and simple to use. All you do is type in your company name and then choose what industry it’s in. It will quickly generate several logos you can use, complete with your business name. They’re obviously going to be generic, but they’re fairly attractive and will work as temporary logos.

8. 99Designs

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At some point, you’ll need a unique, professional logo. No free tool will do that for you. You can cheap out on a designer from Fiverr, but that will cost you more in the long run and won’t get you a much better result than what you’ll get from the free tools.

99Designs is another crowdsourcing site / tool you can use. You buy a package and then get tons of designs (30+) from different designers. Again, you pick the winner, and they get paid. Just about all the designs are of great quality, so you can’t go wrong.

9. Freshbooks

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If you have a service-based business that requires you to send out invoices on a regular basis, Freshbooks is a great tool to help you stay organised. The time it’ll save you on generating invoices alone is probably worth the cost. On top of that, it will also let you send payments if you work with any freelancers or buy products for your business. You can then generate reports of all your invoices, expenses, and payments, which will make doing your taxes much easier. How much does it cost? Not much. Depending on whether you’re going to allow any employees to use the tool as well (you could have them handle invoicing and expensing, etc.), you’re looking at $30-40 a month.

10. ZenPayroll

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This is a great tool that helps you handle employees as you grow. You may not need it right away, but keep it in mind because you might in the future. The main purpose of ZenPayroll, as the name suggests, is to make your payroll simple. It automatically takes care of setting up taxes for new employees and paying contractors (and taking care of their tax needs), and it can even be set up to do automatic tax filings for you.

Keep in mind that this tool is made for the US.

18 Fabulous Pinterest Tools To Amplify Your Business Performance

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Pinterest is one of the new social media for people to discover and share interesting pictures.

It’s also a place for businesses to connect with consumers and prospects through eye-catching product images and inspirational visual content. Thus, acquiring great performance in Pinterest is a must. In today’s post, we will share 18 useful tools to help brands connect with people on Pinterest. There are tools to enhance your pins, manage your campaign, beautify your images and many more.

1. Promoted Pins. Pinterest now offers promoted pins in beta, available to certain businesses in the U.S. on a cost-per-click basis. Promoted pins show up in relevant search results, category feeds, and campaigns. Pick a pin to promote, decide who sees it, pay for the visits, and track what’s working to make changes. Join the wait list to sign up. Price: Cost-per-click.

2. Rich Pins. Rich pins are pins that include extra information on the pin itself. Currently, there are five types of rich pins: movie, recipe, article, product, and place. Product pins make it easy for people to purchase your products – they include real-time pricing, availability, and where to buy. Pinners also get notifications when product pins they’ve added drop in price. Price: Free.

3. Widget Builder. Widget Builder lets you add a Pinterest button or widget to your website. The follow button lets people follow you on Pinterest and see things you pin in their home feed. The other widgets help you showcase your pins, boards and profile on your website so people can see your Pinterest activity. Add the Pin It button to your site to let your customers save things they like to Pinterest. Price: Free.

4. Pinterest Analytics. Pinterest Analytics helps you understand how users are engaging with your content and pins. See your audience’s most common interests and what other businesses they follow, then tailor what pins you add. Get advice on how to increase impressions, clicks, and repins so you can refine your Pinterest strategy. Price: Free.

Third-party Tools

5. Piqora. Piqora is a visual marketing platform for Pinterest with pin scheduling, promotion tools, and analytics.

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Pin the right content at the right time. Find what images resonate with more than 50 visual dashboards. Launch a promotion and track results. Identify influencers, brand advocates, trends, and competitors. See your total revenue and return on investment from Pinterest, including revenue per pin, repin rate, and follower growth. Price: Contact on pricing.

6. Viraltag. Viraltag is a tool for planning and publishing visual content to social networks. Schedule your content to multiple social networks at once. Upload multiple images to your networks at once. Organise your visual content in a single place. Price: Free for three social profiles. Paid plans start at $24 per month.

7. Pinstamatic. Pinstamatic is a tool to quickly create visual content for Pinterest boards without any editing tools. Provide rich content for customers by adding a website snapshot, quotes and text, sticky notes, Twitter profile, calendar date, location map, captioned photo, and even a Spotify track. Price: Free.

8. Pinvolve. Pinvolve is a tool to automatically sync your Pinterest and Facebook pages.

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This tool automatically pulls in pins on Pinterest, Instagram photos, and Facebook posts and displays them on your Facebook page. It also converts Facebook posts to pins. Sync a specific pin board or sync all pin boards. Price: Free for one Facebook page with limited pinning. Paid plans start at $9 per month.

9. PinAlerts. PinAlerts is a quick and simple tool to receive email notifications whenever someone pins something from your website. Price: Free.

10. Tailwind. Tailwind is a tool to schedule pins on Pinterest. Save time with multi-board pinning, bulk uploads, and a drag-and-drop calendar. Automatically optimise your pinning schedule based on when your audience is most engaged. Monitor brand mentions, track Pinterest followers, boards, pin stats, repins, and more with Tailwind Pinterest analytics. Price: Plans start at $9.99 per month.

11. ViralWoot. ViralWoot is a tool to schedule and promote visual content on Pinterest.

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You can add your Pinterest account to the ViralWoot network, and easily add pins for promotion. Schedule pins, manage and grow multiple accounts, and create pin alerts to track pins. Price: Contact for pricing.

12. Woobox Pinterest Facebook Page Tab. This free tool from Woobox allows you to add a Pinterest tab to your Facebook page. Display all the boards from a specified Pinterest user name. Users can view your boards and pins directly on your Facebook page or click to visit Pinterest to repin, like, comment, and follow your pins. Get complete stats for page views, visits, and likes, segmented by fans and non-fans who view your tab. Price: Free.

13. Loop88. Loop88 is an influencer marketing platform for Pinterest. It connects brands to influential users who help them spread their message to followers. Influencers are made available to brands to collaborate on campaigns — much like celebrity endorsements. Incorporate a Pinterest strategy into an existing campaign, or design an entire Pinterest campaign for your brand. Price: Contact on pricing.

14. Wishpond. Wishpond is a platform for executing online marketing campaigns. In addition to a variety of marketing products, Wishpond offers 12 different apps for contests and promotions, including an app for running Pinterest contests.

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Price: Plans start at $5 per month.

15. Curalate. Curalate is a marketing and analytics suite for the visual web. Curalate offers a single platform for multiple networks, campaigns, and even user-generated content. Monitor repins, likes, and comments across all pins posted to your brand’s page on Pinterest. Get insight on your influencers or competition. To run a Pinterest promotion, choose from either fully customisable or express formats to get the solution you need. Price: Contact on pricing.

16. Share As Image. Share As Image is a quick and easy tool that lets you create text-based images for social media sharing. When you find something interesting, highlight it, click the bookmarklet, and create visually appealing micro-content. Price: Free with watermark. Pro account is $12 per month.

17. PicMonkey. PicMonkey makes creative tools for photo editing and graphic design. Use the editor to add text, effects, and overlays. Give a photo a once-over with Teeth Whitening, Wrinkle Remover, and Airbrush. Design pictures for banners, invites, and more. Use the collage maker’s flexible layouts to create a photo collage. Price: Free with ads. Pro plan is $4.99 per month.

18. Visually. Visually is a platform for brands to create visual content with creative teams. Brands can recruit Visually’s creatives to produce dynamic, visual micro-content for Pinterest.

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It features a project center to communicate seamlessly with your creative team. Visually offers flat pricing and a satisfaction guarantee. Your project is only complete when you say so. After that, leverage the Visually distribution network to launch and promote. Price: Starts at $195 for micro-content.

Three Excellent Freemium Content Discovery Tools To Elevate Your Social Media Performance

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Do you need more fresh content sources to make your social media presence more robust and active?

With the increasing popularity and effectiveness of content marketing, content curation and sharing tools are becoming widely used as they make social media management tasks easier. Moreover, these tools aren’t all expensive either. Most content curation tools offer a free version of their tool that is sufficient to meet most social media marketing needs, with paid versions that offer more exclusive features. Here are top three free content discovery tools that might fill your marketing need:

1. DrumUp

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DrumUp is a quite nice content discovery, creation and sharing tool, which is currently available for free. It uses keyword searches to find highly relevant content that you can share on multiple social media platforms like Facebook, LinkedIn and Twitter. The tool populates search results from keyword searches in a queue on the main dashboard, and you as a user can select the posts and articles that you want published. By allowing you to edit or delete posts from the queue, and schedule others for specific times, the tool allows you to fully customise all your content recommendations.

DrumUp’s scheduler automatically picks high-traffic times for your chosen time zone for all your scheduled posts to go live. However, if you prefer a date or time other than that set by default, you can easily change it by clicking on the calendar icon that appears at the bottom of each scheduled post. You can also add custom posts, along with images to the queue of curated content.

2. Spundge

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Spundge is a content discovery and curation tool that works especially well with marketing teams, or marketing strategies with multiple collaborators. Its interface works perfectly with notebooks. You create multiple notebooks depending on the subjects that are relevant to your business and then start curating content by organising individual articles into notebooks. You can also look up exiting users and notebooks that have already been curated by other users on the platform.

Spundge also allows for easy curation of content that is found externally on the Web, and not within the service. When you sign up, the service will ask you to install a bookmark button. Anytime you come across something on the Internet that is relevant to your business, you can simply click on the bookmark button and the tool’s sidebar will show up, letting you save the article to your preferred notebook easily.

Each notebook can have collaborators, so multiple people on your team can add articles to Spundge simultaneously, which increases your cache of content. Though stories can be created on Spundge, it is currently a PRO service and only available on purchase.

3. Feedly

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Feedly is a feed-based content discovery tool that helps you populate a personal feed with articles from selected topic areas and sources, and also lets you post each of them individually to your social media spaces. It is an easy-to-use app that also lets you save articles to either read and/or post at a later time.

The tool comes with a built in tagging option that allows you to add tags to articles to categorise them into specific streams. More customisation options are made available on the Pro version.

75 Content Marketing Tools You Can’t Ignore in 2016

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Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy.

Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use.

In this post, we’ll examine 75 content marketing tools proven to increase reach, generate sales, boost traffic, and much more.

Here we go!

Content Discovery

1. Quora

Quora was built on the premise of providing “the best answer to any question.” Content marketers can use the popular social network to identify trends, communicate with others, and, most importantly, provide high quality answers to establish themselves as an authority on almost any subject.

Quora

2. Reddit

What was once considered nothing more than an entertainment site, Reddit is now a “go to” service for content marketers. With the right subject matter, a targeted strategy, and a bit of luck, your post has the potential to go viral. With more than 36 million user accounts and billions of comments, Reddit is the stuff content marketers dream about.

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3. Inbound.org

Think about Inbound.org as “Reddit for inbound marketers.” The top marketing professionals in the world use this site to share ideas, leave feedback for others, establish their authority, and discuss trends. You can create your own posts, based on a question or a particular piece of content, while also jumping in on current conversations.

4. Alltop

Are you seeking the most popular stories on a variety of topics? From business to technology to breaking news, you will find it all on Alltop. This can serve as ammunition for blog posts and give you an overall idea of what is hot.

Content Distribution

5. Buffer

The Buffer tagline says it all: “A better way to share on social media.”

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Content marketing in 2016 means being active on social media. When time is tight, use Buffer to schedule posts across a variety of networks, including Twitter, Facebook, and LinkedIn. With this tool on your side, distributing social media posts is fast, efficient, and effective.

6. Hootsuite

Much the same as Buffer, Hootsuite is a social media management dashboard. With 10+ million professionals using the service, it has to be doing something right.

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Hootsuite connects with more than 35 social media platforms, allowing you to distribute social media content more efficiently. The days of visiting each social site to create updates is gone.

7. SlideShare

Even if you consider PowerPoint presentations a thing of the past, SlideShare will change the way you feel about slide presentations.

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Use the service to promote a product, service, new release, or anything else you want to share with the world. It gives you the opportunity to share high quality content in a visually appealing manner, all on a website that is extremely popular.

8. PRWeb

When it comes to online press release services, PRWeb is king of the hill. With the right package, you can get your release in front of 25,000+ journalists and more than 250,000 email subscribers. Press release distribution is not dead. With PRWeb, it is alive and well.

9. BuzzStream

This tool could fit under a few categories, as it’s one of the most powerful and advanced you will find. It can be used for everything, including conducting outreach, contacting influencers, and managing relationships.

One of the top features of BuzzStream is its ability to help you build a list and pitch to influencers, improving the chance of widespread distribution.

Analytics

10. Kissmetrics

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You knew this one would be on the list, right? Kissmetrics explains its offerings in one simple sentence:

“Kissmetrics delivers key insights and timely interactions to turn visitors into customers.”

It’s one thing to know who is visiting your website. It is another thing entirely to turn these people into customers. Content marketing is all about results, and Kissmetrics can help you reach your goals through a variety of solutions.

11. Google Analytics

It’s hard to go wrong with Google Analytics since it’s one of the top free analytics tools. You don’t need much knowledge to understand how this tool can improve your business. But if you need a little nudge, check out some of the case studies shared by the search engine giant.

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Content marketing success is based largely on data. And data is what you get when you rely on Google Analytics.

12. Dasheroo

A newcomer to the business dashboard space, Dasheroo is a free tool that allows users to track KPIs spanning a variety of platforms and apps. Dasheroo integrates with many of the tools you use as a content marketer such as Twitter, Facebook, LinkedIn, Shopify, MailChimp, and many more.

In simple terms, Dasheroo imports all your data into a super-attractive dashboard. You can forget about opening multiple tabs and dealing with a crazy number of logins. Everything is in one place.

13. SimpleReach

With a focus on content measurement and distribution, SimpleReach is a must for content marketers.

After you create killer content, use this tool to get your content in front of your target audience. By “bridging the gap between measurement and distribution,” you can better measure performance and optimise content reach.

14. Simply Measured

Simply Measured wants you to realise that there is more to social media than publishing content. As a social media analytics and measurement tool, it helps content marketers research each post and measure its effectiveness.

Users have access to a variety of reports, including a competitor comparison analysis.

15. Zuum

You aren’t the only person in your space focused on content marketing. Regardless of your niche, you will have plenty of competition. Zuum is a tool to help you outdo the competition at every turn.

Here is what it can do for you: compare your social media efforts to that of your competition’s, pinpoint your competitor’s top campaigns, and identify on whom (influencers) they are relying to amplify their message.

Influencer Marketing Tools

16. Traackr

“Influence marketing” is a buzz phrase you don’t want to ignore. The same holds true for this content marketing tool.

Traackr does more than just help you identify influencers in your niche. As an “Influencer Management Platform,” it also allows you to manage relationships and track their impact on your business. If you want to learn more, check out this two-minute video.

17. Klout

Klout takes a simplistic approach to content marketing: “The best way to have an impact online is to create and share great content.”

Klout assists with this process by suggesting content your audience has yet to see and tracking the impact. And don’t forget about the Klout Score, which measures your influence. The higher your score, the more influence you have.

18. Kred

In the same vein as Klout, Kred was designed with the idea of connecting people with social media influencers. To go along with identifying influencers, Kred helps you boost your social media standing.

Social Media

19. Socedo

Is social media lead generation enticing? Socedo takes the guesswork out of the process, allowing you to find your target audience, engage them, and fill your funnel with leads.

A big part of what social media can do for you is its ability to bring prospects into your pipeline. Socedo assists with every step.

20. Storify

Every minute of every day, there are millions of people sharing their thoughts online. Storify is a simple way to identify, collect, and share what others are saying.

A big part of a successful content marketing strategy is the ability to create something unique and valuable. With Storify, you can create a unique story and then share it with your audience. Best yet, Storify has built-in distribution tools to make this a breeze.

21. Quuu

Time is money, right? If you believe this to be true, Quuu is the tool for you. By putting your social media marketing on autopilot, you have more time for other areas of your business. All the while, you can rest easy knowing that your social media strategy is in good hands.

You start by selecting categories relevant to your business. From there, hand-curated content is sent to your Buffer account. Finally, you can manually edit the posts, if you desire, before they are scheduled or published.

22. Tweepi

Content marketing and Twitter go hand in hand. The problem with this is that Twitter management can eat up many hours of your day. Tweepi protects against this by helping you “make sense of your Twitter account.”

You can find users, interact with influencers, and use a variety of tools to get noticed.

23. SocialBro

The more you use Twitter, the more help you will need to stay organised. SocialBro offers tools for:

  • Discovering competitors and leveraging their communities.
  • Understanding your audience.
  • Executing your social media plan.
  • Tracking and reporting your campaign in great detail.

24. Tweriod

Is there anything worse than finding out that nobody is paying attention to your tweets as you tweet away? Tweriod protects against this by determining the best time for your business to tweet.

After you run a report, you will know which days and times to tweet. This ensures that more people see your content, thus increasing the chance of engagement. Tweriod is a simple tool that churns out serious data.

Image and Video Creation

25. Spruce

There are many benefits of visual content, including an increase in a person’s willingness to read.

Spruce allows you to create social-media-ready images in seconds. Search millions of photos, add your own text, and post to the social media platform or website of your choice.

With Spruce, you never have to concern yourself with using a copyrighted image. Talk about a load off your mind!

26. Meme Generator

You don’t have to be serious all the time. There is a time and place for fun, and when you are ready to have it, you can use this free tool to create a killer meme.

Search popular memes, or create your own. This tool is fun to use, and if done right, your meme can yield some serious results on social media.

27. Visual.ly

By now, you probably understand why infographics are so effective. What you may not understand is how to create one.

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Visual.ly takes all the work out of the process. You can hand off the creation to a third party, allowing you to focus on content marketing techniques that better suit your skill set.

28. Uberflip

Here’s how Uberflip describes itself:

“Uberflip helps marketers create, manage, and optimise content experiences at every stage of the buyer journey—without relying on IT.”

The big thing here is that you don’t need any tech knowledge to use Uberflip.

Look closely at the home page, and you will see my face, accompanied by a testimonial for the service. It reads:

“If your content strategy doesn’t include Uberflip, you’re missing a huge opportunity to continue the conversation. Hubs open the door to deeper engagement and understanding of your customer.”

29. PowToon

An animated video or presentation could be the type of content that puts your business on the map. Share it on social media as a standalone clip, or add it to a blog post. Whatever you choose, you know that an animated video will provide a unique experience.

With drag and drop templates, you can create a captivating and engaging message in 20 minutes or less.

30. Canva

With Canva, anybody can become a designer. With access to a powerful online image creation tool, as well as a stock photo library, you have everything you need to get started.

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If you require graphics for your blog, website, or social campaigns, Canva can help you generate professional results.

31. Easel.ly

Since launch, Easel.ly has attracted 900,000 users who have created more than two million infographics.

You can start fresh with a blank infographic or choose from hundreds of templates. From there, drag and drop your content into the appropriate place, download the image, and use it to ramp up your content marketing efforts.

32. Magisto

There used to be a time when making a movie to promote your company, product, or service was an expensive endeavor. Not anymore. Magisto allows you to turn your photos and videos into professional videos you will be proud to share with the world.

Choose from a variety of themes, select your music, and customise it as you go. The final result is a video that will give your content marketing strategy a shot in the arm.

33. Animoto

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If you need a high quality, professional video to “share what matters most,” Animoto could be the answer.

More than 13 million customers have fallen in love with the Animoto’s three-step process:

  • Choose a style and song.
  • Customise your video using text, photos, and videos.
  • Produce, and share with your audience.

Automation

34. Nutshell

Some may not consider Nutshell a content marketing tool, but once you dig deeper, you will see what it can do.

Nutshell is more than your basic CRM software. It brings a lot to the table, including tools for collecting data in one place, automation features for reporting and lead distribution, and features to nurture and develop relationships at all stages of the sales cycle.

35. Pardot

A lead management tool that never disappoints, Pardot (by Salesforce) focuses its efforts on B2B marketing automation.

If you need to automate some of your marketing to free up time, this tool has a lot to offer. It gives you everything you need to excel, including:

  • Tools for generating leads.
  • Option to create custom and targeted emails.
  • Ability to calculate return on investment.

36. Marketo

Marketo is all about one word: integration. It brings together your content, email, social media efforts, and more, allowing you to target the best leads, create content specifically for your target audience, and measure performance.

It may not be the best tool for beginning content marketers, but for those who are more advanced and those who want to combine content marketing with other strategies, it is a reliable solution.

37. Right On Interactive

An advanced marketing tool that uses customer lifecycle mapping to help you understand where a prospect fits into the sales funnel. This automation software can be integrated with many of your content marketing tasks, such as email and social media marketing.

38. Silverpop

More than 5,000 brands use this marketing tool to bring together all aspects of their marketing programs. It offers many solutions to users, including an email marketing platform allowing for the simple creation and distribution of personal, relevant messages.

39. Route

You can generate as many leads as you want, but you won’t feel good about yourself until some of them turn into customers.

Route begins to track people as soon as they land on your website. Once the tool identifies them, you can use it to provide valuable content, follow up, and move the sales process forward. Think of this tool as your personal assistant, helping you better understand how visitors interact with your website.

40. Salesforce

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Quite possibly the biggest brand on this list, Salesforce has long been known as the number one CRM solution in the world. Although the tool has many sales components, it also has plenty of marketing tools that deserve your attention. For instance, you can provide a better social experience for your audience by using Salesforce to engage with them on a personal level.

41. IFTTT

An interesting name for an interesting tool. IFTTT makes it easy for web applications and platforms to work together. Given that the tool is compatible with nearly 300 “channels,” it won’t be long before you find a way to complement your content marketing efforts with this tool.

42. Optimizely

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With Optimizely, you can “test, personalise, and optimise” your website. Doing so helps increase conversions, thus improving your content marketing ROI. With a code-free visual editor, ROI data generated in real time, and best-in-class integrations, this tool will fit in nicely with any and every content marketing strategy.

43. Wootric

To understand Wootric, you must first become familiar with its tagline: “Wootric is the Net Promoter Score platform for boosting customer happiness.”

Here’s what it can do from a marketing perspective:

  • Data-driven approach.
  • Tools that allow for easy follow-up with promoters.
  • Targeted campaigns to convert consumers who like your product or service into loyal customers.

44. Act-on

This marketing platform is a beginning-to-end solution, providing management for the entire lead-to-revenue lifecycle.

Generating leads through content marketing is a great start, but what matters most is converting these people into paying customers. From attracting prospects to building relationships, Act-on will provide you with the help you need.

45. Contactually

The more effort you put into content marketing, the bigger your network will become. There are leads from your blog, social media, and referrals. Contactually is built with the idea that you can “turn relationships into results.” Every prospect is as important as the next one, and this tool allows you to cultivate each relationship into something special.

46. Ahrefs

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You don’t know content marketing if you don’t know Ahrefs. This tool allows you to track key data associated with your marketing strategy, including the number of backlinks, where your backlinks are coming from, keywords, and brand mentions. Last but not least, Ahrefs has tools for tracking your competition.

47. Zapier

With Zapier, you can connect the apps you use the most, automate a variety of tasks, and dig deep into all sorts of data. For example, you can set up a “Zap” that does the following: shares all new tweets from a Twitter list in Slack. With 400+ supported apps, there isn’t much that Zapier can’t handle.

48. HubSpot

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HubSpot has quickly become one of the top brands in the inbound marketing game. Given how much this tool has to offer, it would be impossible to explain all the details associated with HubSpot marketing software.

HubSpot has tools for every marketing task imaginable, including:

  • Blogging
  • SEO
  • Social media
  • Lead management
  • Landing pages
  • Email
  • Analytics

49. Cision

With 100,000 customers, you know Cision is doing something right. Cision provides a variety of software solutions, covering areas such as content marketing, media monitoring, and press release distribution.

With its content marketing component, for example, you get help with all aspects of content creation, content amplification, and results measurement.

Content Writing Tools

50. Contently

Do you have dreams of scaling your content marketing strategy? This is where Contently excels. With this award-winning platform, you will get all the help you need in creating, distributing, and optimising content. Best yet, you can create and manage all your content in one place, ensuring that your entire team is on the same page. Contently also has an advanced analytics tool that tells you what to do next, allowing you to get every last bit of juice from your content.

51. NewsCred

NewsCred is a unique platform that helps your brand “grow with efficiency, agility and scale.” For those who require help with content creation, NewsCred can solve this problem. With a large network of creators, you can leave the content writing to somebody else.

52. Textbroker

Textbroker considers itself a leading content writing service, and there are many reasons to give the service a try. With a self-service platform, you are in charge of the content creation process from beginning to end, despite the fact that you will never write a single word. You can also decide on the level of quality, which corresponds with the price you will pay. You can’t succeed in content marketing if you don’t have access to quality content. Textbroker helps many marketers attack this issue.

Organisation

53. Trello

Are you the visual type? Are you seeking a tool to help you and your team stay organised? Trello helps you do just that. Trello has helped many content marketers rid themselves of spreadsheets, sticky notes, and long email threads. Simply put, it’s a better way to get organised and stay organised, all in a visually attractive environment.

54. Basecamp

It doesn’t matter whether you are managing a project or group, Basecamp gives you the tools you need to succeed. For instance, content marketers use Basecamp to manage outreach projects. It keeps everyone involved on the same page, ensuring that nobody steps on another person’s toes.

Something else to note: Basecamp 3, complete with an all-new interface, was released in late 2015.

55. Google Calendar

Content marketing success, in large part, depends on your ability to stay organised and complete tasks on time. Google Calendar is a free tool that makes it easy to keep track of important events and tasks related to your content strategy. Share the calendar with anybody who needs access, from coworkers to clients.

56. MindNode

Mind mapping can go one of two ways. It can lead you towards a great idea, or it can cause an extreme sense of frustration. If you often find yourself in the latter group, MindNode can help. The MindNode app provides a visual representation of your ideas, allowing you to better map out your brainstorming process and eventually take action.

How many times have you forgotten a great idea for a blog post? How many times has analysis paralysis slowed you down? This is no longer a concern thanks to MindNode.

57. Asana

Make no bones about it, Asana has one goal: to help you keep your projects on track. It doesn’t matter if you are a team of one or 100, every project needs to move through the pipeline in an efficient manner. Trusted by Harvard University, Major League Baseball, and Uber, Asana makes this possible by providing tools that track projects from beginning to end.

58. Evernote

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If you have trouble with your memory, no matter the reason, Evernote can be your sidekick. This nifty tool is one of the top organisational platforms around, used by many who want to remember everything associated with their business. Use Evernote to list blog post ideas, brainstorm your next steps, keep an editorial calendar, and share your thoughts with others.

59. Wunderlist

Planning is a big part of any content marketing strategy. You plan when to write your next blog post; you plan when to publish it; and you plan your outreach strategy. You get the point. Wunderlist has many features to simplify your life as a content marketer, including setting reminders to write a blog post and sharing lists with a business partner.

General Content Tools

60. BuzzSumo

Reading the BuzzSumo tagline will get you excited:

“Analyze what content performs best for any topic or competitor.”

Enter any topic or domain into the search box, and let BuzzSumo do the rest. Within seconds, you will be presented with the most shared content on any topic, including a breakdown by social platform. You can even view the backlinks generated by each post. Use it for yourself, and/or use it to track the competition. It’s by far one of the most trusted and relied upon tools by content marketers.

61. Help a Reporter Out (HARO)

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If you need a quote for an upcoming blog post (or another piece of content), HARO helps you connect with journalists. You can also use the service to get featured in a variety of publications. Sign up as an expert, and you will soon be presented with opportunities to share your knowledge to enhance your personal brand and authority.

62. Google Drive

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The more content you produce, the more content you need to store. You don’t want to lose any of it, which is why Google Drive is so popular.

Content marketers use Google Drive to save and share content. As a free cloud storage provider, this tool has a place in your toolbox!

63. iSpionage

There are times when content marketing is more about the competition than yourself. With iSpionage, you can unearth your competitors’ PPC strategy. iSpionage positions itself as the “only competitive intelligence tool that monitors the entire conversion funnel.” If you want to examine the inner workings of your competition, with a close eye on paid advertising, this tool can help you do just that. You might just uncover a strategy that could boost your business.

64. Pocket

There will be times when you come across a story that you want to revisit later only to forget all about it. Pocket protects against this, providing a way to discover and save any story of interest. Compatible with more than 300 apps, this tool will save any resource for you for your future use.

Email Marketing

65. Aweber

Affordable. Easy to use. Full of features. These are just a few of the words and phrases that describe the Aweber email marketing platform. If you want to do email marketing the right way, Aweber won’t let you down. An industry leader in deliverability and mobile tools, this platform will help you, as a content marketer, to achieve great results.

66. MailChimp

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Don’t let the name fool you. There is no monkeying around when you use this email marketing solution. MailChimp has one goal and one goal only: to help customers “send better email.” The company boasts more than 10 million users who send approximately 600 million emails every day. It’s impossible to list all the benefits and features of this email platform, but its flexibility deserves a special mention.

Regardless of industry, size, or personal style, MailChimp is designed to help marketers send better emails.

67. GetResponse

Another email marketing platform, GetResponse attracts customers based on the premise that its solution is the “easiest” in the world. GetResponse has 350,000 customers spanning 182 countries. Every month, these customers engage with more than 1 billion subscribers via email.

One of the primary benefits of GetResponse is a feature list for both beginners and expert email marketers.

68. VerticalResponse

Are you interested in a tool that can combine your email marketing with your social media marketing? VerticalResponse does just that. It is designed to help users create, send, and track emails and social media updates across every type of device. With 15 years of experience in the business and more than 1 million customers, VerticalResponse is doing something right. It may be time to find out what.

69. iContact

With a focus on small and medium sized businesses, iContact provides a variety of tools for email marketing success. All forms of content marketing are judged by results. And with iContact’s results-oriented features, you will feel comfortable with the path you are following.

70. Constant Contact

You have seen the commercials. You may even know a few people using Constant Contact for their email marketing. But until you try it yourself, you will never truly understand what it offers. With easy to use features, including customisable templates, the tool can help anybody looking for help with email marketing to get started.

The company has positioned itself as the email marketing solution for anybody and everybody, which has turned it into a billion dollar company with customers all over the world.

Blogging

71. WordPress

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It’s not possible to have a list of the top content marketing tools without mentioning WordPress. There are tens of millions of websites running on the WordPress content management system. This includes top brands such as TechCrunch, The New Yorker, and BBC America. Even if you have no knowledge of blogging, you can set up a free WordPress website within minutes. From there, sharing your content with the world is a cinch. For many brands, their WordPress-driven blogs are the basis for their entire content marketing strategies.

72. Yoast

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Content marketing and website optimisation go together like peanut butter and jelly. Yoast provides a variety of WordPress plugins that help users optimise their blogs. Google Analytics by Yoast and the Yoast SEO plugin have been downloaded tens of millions of times.

If you have a WordPress-powered website, Yoast plugins can help you from an optimisation point of view.

73. Google Keyword Planner

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Which keywords get the most traffic? Which keywords are best for a PPC campaign? Answering these questions is simple with the help of the Google Keyword Planner. Use this tool to view keyword ideas, cost per click data, and more. Before you create a blog post, for instance, you need to know which keywords to target. Google Keyword Planner can help you identify keywords that will drive more traffic to your website.

74. Readability Test Tool

An interesting tool that tests the readability of any web page. You can test by URL or by direct input. Either way, the results are helpful. This tool takes into consideration a variety of readability indicators, including Flesch Kincaid Reading Ease, Gunning Fog Score, and the Coleman Liau Index.

If your content has a low readability score, it’s time to revamp it.

75. Feedly

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When you add your favorite blogs to this RSS feed, you never have to worry about missing an important piece of content. There are many ways to use Feedly. For example, add your competition to the RSS feed. Are they doing something you should be doing? Are they overlooking an area you can exploit?

With the ability to personalise your feed, Feedly can quickly become one of those online services you can’t (and won’t) live without.