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How To Make The Ultimate Viral Video (Infographic)

Online video advertising has changed the way how internet marketing works.

Are you going to join this online battleground0? This infographic dives into what it takes to produce viral videos, offers examples of the most popular branded content of all-time, and provides tips marketers can follow to create share-worthy videos for their companies.

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Infographic credit: Salesforce

Creating Your Own Viral Content: A Helpful Guide (Infographic)

the words going viral placed in a white background with youtube style logo

Going Viral? Why Not?

With more and more businesses across verticals and industries creating content, the competition on the web has become fierce, forcing businesses to become more creative than ever before in their marketing endeavors.

This is where viral content comes to the rescue of content marketers trying hard to capture the fancy of modern-day discerning visitors. Viral content packs in immense potential to attract visitors, generate leads and boost conversion. No wonder, a fair share of content marketers are often to be seen in a lookout for content that evokes an emotional reaction from a large section of people.

However, creating such viral content is no mean feat. In fact, 46% businesses find it challenging to create compelling content. That’s why we present to you some easy to follow tricks and tactics to create viral content that will help you drive thousands of visitors to your site per day without having to spend an arm and a leg.

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Infographic credit: Backlinko

Five Main Reasons Why Your Content Doesn’t Go Viral (Infographic)

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Going Viral? Why Not?

All content creators want their content to go viral. Sadly, it’s not an easy task to do.

Think about it for a moment: if making viral content is so easy, why can’t all the content in the world become viral?

Creating “positive” and successful viral content is not easy. It needs continuous study, dedication, experimentation and numerous trial-and-error processes.

Without question, remarkable content is one of the primary requirements to make content go viral. However, if you think that your content is good enough but it hasn’t gone viral, there must be something wrong with it. In today’s infographic, The Website Marketing Group will cover five main reasons why content doesn’t go viral, even when you think it has exceptional quality.  By avoiding these mistakes, we hope your content can have a better chance to go viral.

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The Real Value Of Viral Marketing (Infographic)

the words going viral placed in a white background with youtube style logo

There is no 100% guarantee for a viral campaign success. However, some of them show that heavily shared content can bring about an increase in awareness, sales and donations.

The infographic below takes a closer look at what viral marketing is, the benefits of viral content, three samples of viral campaigns that translated into dollars, and how can you measure viral success. More importantly, it describes six powerful tips you can employ to design a successful viral marketing campaign. Here are six of them:

  • Concept. Choose a strong concept, which could take a novel or weird approach, to generate viral traction within your target audience.
  • Timing. Don’t compete with competitors for the top spot, wait for the right moment when your message will be seen and remembered.
  • Relevance. Launch your campaign or content at a time when it’s relevant and influencers will take notice.
  • Emotion. Trigger a feeling or emotional response in your audience that inspires them to share content.
  • Influence. Find the most relevant celebrity ambassador for your brand and use influencers to help push content.

  • Participation. Inspire your audience to get involved with all stages of a campaign and encourage conversations.

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Making The Most Of Videos In Marketing (Infographic)

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One successful viral video can change the course of any company regardless of its size and the product it sells.

Still, marketing executives cannot rely on single viral video only. The overall campaigns must be sustained and engaging to current, perspective customers. You can also increase your video’s number of views by implementing the following tried-and-true ideas into your productions.

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23 Clever Marketing Strategies Around #TheDress Viral Phenomenon

Is it white-gold or blue-black?

Recently, the picture of a dress is tearing online audiences apart globally on what its actual colour is.

People have been aggressively arguing on social media with two primary teams emerging: Team Blue and Black and Team White and Gold. Other variants have also emerged but these remain the two major camps thus far.

The surprising thing is, how come a trivial thing such as the colour of a dress can go viral?

Well, any content that can polarise views and make the conversation a debatable has the ability to go viral. People see this in daily conversations around sports, politics and any other topic where two strong viewpoints emerge. This is what happened with the dress phenomenon. Blue or Gold became those two strong viewpoints that breaks the netizens around the world.

Still, what made it a worldwide phenomenon? It’s BuzzFeed. The American internet news media company discovered the content on Tumblr and created more than eight(!) different stories around it. Given the number of users on the platform (distribution) that BuzzFeed is, it garnered over 40 million views to its various stories. So not only was the content viral-worthy (because it was debatable and polarised views), it had the right team pouring fuel to the fire.

Meanwhile, smart marketers around the world have taken the leap and launched their own interpretations of the dress. Here are some creative tweaks that might make you inspired (or chuckle):

1. Zalora Malaysia

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2. Tiger Beer Singapore

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3. StarHub

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4. Snickers

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5. Snapple

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6. Smirnoff Malaysia

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7. Singtel

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8. Scoot

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9. Pizza Hut

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10. Oreo

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11. M&M’s (version 1)

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12. M&M’s (version 2)

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13. McDonald’s

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14. LEGO

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15. KitKat

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16. Guiness

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17. FlyScoot

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18. Duracell

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19. Dunkin’ Donuts

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20. Digi

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21. Crocs Shoes

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22. Coca-Cola

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23. AT&T

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5 Ways To Make Your Call to Action Effective

hey youIn every effort we commit, our highest hopes is to convert. For us marketers of the digital age, conversion is the ultimate objective, the end goal of all our endeavours, the centre of everything that is commerce. It is the sole subject that gives justification to everything that we’ve been doing up to this very moment. How do we convert? First, we call, we announce, then we cajole. We convince customers that what we are up to is a big deal for them. This process, this act of cajoling potential customers into buying, is called Call To Action. First and foremost, what is Call To Action? As the name suggests, a “call to action” (CTA) is an instruction from us for the site user to do a certain deed. This may be to submit his or her email address to subscribe to some trendy marketing program, or simply to click a button to download apps or other brochures. To make it even simpler, a CTA is where we convince the audience to buy whatever it is we are trying to sell. It is the path leading to our virtual check-out counter. From a marketing perspective, a user who follows the CTA is a conversion. Simply put, your website must have a CTA. Your conversion rate, the very life of your business, depends on the effectiveness of your CTA. Below are some of important techniques gathered and compiled from experiences and testimonials of several marketing experts across the globe. These tried and tested methods will help you create an effective CTA.

1. Create the need

Creating a need is a basic rule in advertising. It’s like laying the foundation of commerce. It puts the user in a position where he has virtually no choice but to belong to those who are in need of your product. Techrepublic.com makes a very good example in their site by providing a statement beneath an email submission field that says: “No, I don’t want to stay on top of my game.” Users will think twice before ignoring this statement. It will help them think that they need to subscribe to be “on top of their game.” What follows is that users input their email addresses and click the submit button.

2. Create urgency

This is also a basic advertising technique that has been used by sellers all across the world for many years. Like the creation of need, where users are made to believe that they need your product, this follow-up technique makes them think that they need your product NOW. By using phrases like “limited offer”, “expiration date”, and “order now while supply lasts”, users are made to believe that their urgent action is needed; that the sooner they act, the better it would be for them. An effective CTA would make the user believe that they have to act now, or there is no more hope for them.

3. Make it visible

A good CTA can be seen right away amid all the content of the page. Overloading the page with information and putting the CTA in the midst of all the content clutter will only make it hard for the user to see it. The point is making the CTA separate from other content, so it calls the user’s attention immediately. Consider placing the CTA above the fold of the page. By doing this, it calls the attention of the user even before the user begins scrolling down. Consider also putting some white spaces around the CTA for it to get more attention.

4. Offer some extra stuff

A little extra would not do any harm. In fact, users will feel encouraged if they feel they are getting free stuff in the process. It makes them think they are getting the upperhand in the deal, that they are not getting ripped off. Consider this copy: Sign-up and get a FREE tshirt! When users see this deal, they are most likely to sign-up just because of the free tshirt alone that you are offering. To us marketers, it kind of speeds up the process of conversion.

5. Use distinct color

For the CTA to stand above all the content, it is necessary to use different colours from the one being used in the page’s theme. It doesn’t have to be an opposite contrast of the overall colour theme. On the contrary, even though the CTA must be different from the rest of the content, its colour should also complement the overall palette being used. Aesthetically, it must not hurt the user’s visual discipline. A lot of resources in the Web offer colour palettes that will help us decide on the right amount of combinations that we can use when designing the CTA.

The Secrets To A Viral Video (Infographic)

Want your video to get viral? Congratulations. You’re not the only one.

“Viral marketing” is the new buzz phrase in marketing industry, and it seems the number one goal of every Internet marketer in the world. Fortunately, both professional marketers and amateurs realise that videos have the biggest viral ability compared to other media formats. Research shows that we remember images and spoken words more than printed text. Plus, visual content gets a lot more shares, clicks, and likes than just plain text.

If you really want to reach your audience online, video is your best shot. Research shows that 85% of Internet users in Australia alone watch video online, and the average visitor to your site will spend 100% more time on a page that has a video. Plus, after watching a product video, viewers will be 85% more likely to purchase that product.

However, getting people to watch your video is the intricate part. Every single minute of the day, over 60 hours of video are uploaded to YouTube, and 700 of those YouTube videos are shared on Twitter. Most of those videos just get lost in the crowd. That’s why it’s important to prepare your video to go viral.

While luck is certainly a factor in going viral, it’s not everything. There is no 100% guarantee even the perfectly shareable video will viral. Luck is hard work, and understanding what is opportunity and what isn’t.

You can prepare your video for Internet fame by following the steps covered on the infographic below. From what content to include, to the perfect time to release your video, to exactly where and how to promote it, check out the graphic below for an all-inclusive guide to getting your video to go viral.

The Secrets To Viral Video (Infographic)

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Getting More Share For Your Infographics With These Ten Practical Tips (Infographic)

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Content sharing is the backbone of social media and viral campaign. Getting the content shared as many as possible is one goal every online business should strive for.

In this visual age, infographics are one popular method to provide information, data and statistics in a way which is easy to understand. Infographics are also appealing enough to share through multiple social media and marketing channels. However, having a wonderful infographic is pointless, except you know how to get your message out there quickly.

In today’s blog post, we provide an infographic that offers ten practical tips to get your infographic shared quicker than you may thought. What are you waiting for? Start grabbing the attention of your audience and encourage them to share your content right away.

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For more useful tips and Internet marketing services, contact us today or just give us a call on 1300 911 772.

The #nomakeupselfie Campaign: How Could Cancer Research UK Gained £ 2 Million Donation With A Simple Hashtag?

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At the first glance, #nomakeupselfie campaign looks like a common model of how to make a viral message on social media. However, if we take a look a little bit closer, there is another “interesting” fact: the campaign has raised more than £ 2 million for Cancer Research in UK.

Nowadays, it would be reasonable for digital marketing executives and charities to find out how to replicate its success. However, there is a tricky little secret of this campaign: it wasn’t Cancer Research UK’s idea. They found that the campaign gathering massive public attention and gave it an encouragement, yet they didn’t initiate it. A spokesman described this result as “something totally unexpected”.

The question now is “Is there anything that we can learn about the science of social sharing, when viral magic can hit at seemingly random occassions?”

Originally, the hashtag #nomakeupselfie has a devious history. It can be traced to a 5 March tweet by the novelist Laura Lipmann, which used a different hashtag and had nothing to do with cancer. Only days later did the Internet attach the “no make up” idea to cancer, and the connection itself makes no sense. The idea is that posing for a photo with no makeup requires the same level of bravery as facing up to cancer. Clearly, the campaign oriented on an emotional level rather than an intellectual one. At its peak, tens of thousands of tweets a day were being posted with the hashtag.

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Why Did The Campaign Become Successful?

 The use of questionably popular hashtag is obvious. However, on a deeper level it made people feel good about themselves. It was about affirmation, self-confidence and authenticity. These emotional aspects are very important because they trigger sharing. Still, there was also a self-denouncing element to #nomakeupselfie. Many people added their photos with self-critical qualifications: “I look terrible.” Of course, they could be pretty confident that the comments underneath would ring in with, “Nonsense, you look beautiful.”

Also, it was easy to join in. You didn’t have to dress up or run a marathon to take part. The real deal was the call to action. Initially, many selfies included links to justgiving pages, but the campaign only really achieved critical mass when the text donation element came to dominate: no forms to fill in or credit card details to enter. You didn’t have to be at your desk. Whether you were posting a photo or donating money, all that you needed was a phone. That’s the essential lesson for any fundraisers: anyone who hopes to achieve viral ability of any kind needs to think about how their message will work on mobile. The bigger something gets, the more mobile comes into play. Make it easy to spread.

Conclusion

The most successful viral campaigns are the ones that don’t do blatant advertising. It’s all about subtlety. There is nothing more tragic than a publisher or marketer that self-consciously trying to go viral. The key of #nomakeupselfie campaign was all about authenticity, removing layers of artifice. People took the bait accordingly because it wasn’t devised purposively by Cancer Research UK. This was a rare example of pure, not manufactured, viral campaign. It might be quite difficult for others to replicate. However, that won’t stop them trying.