Brands and companies struggle hard for our attention and create remarkable headlines every single day. Last year, there were thousands of PR campaigns and stunts that revived the interest from audiences. Choosing the best PR campaigns for today’s post is definitely subjective, yet there were certainly some standouts. So, what were the biggest and boldest … Continue reading “Ten PR Campaigns that Rocked in 2013”
Most marketers would like their content to go viral, but getting your content to go viral is not easy. For every high-profile example of a successful viral product—FlashMobs, the Star Wars Kid, or JibJab’s 2004 election spoof—there are many more attempts that fail. We have discussed this topic on previous posts (here and here). In this interview with Thales … Continue reading “Why Some Ads Went Viral and Others Don’t (Video)”
The internet is an enormous place of websites with huge amounts of content. The question is: how do you get your content noticed? More importantly, how do you get it to go viral?
There is no such thing as magic bullet. Even the most seasoned copywriters are constantly tweaking and re-tweaking their content to ensure it … Continue reading “How to Create a Viral Content?”
It was just about a week ago when we discussed viral marketing. Today, we’ll talk about a good example of a successful viral promotion story: Orabrush.
The story begins with the promotional video of Orabrush, a tongue cleaner gizmo. When the promotion gained a big bang success with more than ten million hits, Orabrush had a … Continue reading “Orabrush’s Successful Viral Now Goes to Dogs”
We should agree that the term “viral marketing” is quite offensive. For those who don’t have a clue, viral marketing will sound like something evil and unhealthy. However, any serious business owners have to embrace the power of this “virus”. It has a unique way to spread and affect others unconsciously. It hosts on other … Continue reading “Understanding Viral Marketing: How to Create A Successful Viral Marketing Strategy”
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Adobe has released the results to the 2012 Digital Marketing Optimization Survey, where over 1700 global digital marketers across major industries offered insights into plans for driving revenue and growth in the coming year. With marketing spend continuing to shift into digital channels, it’s more critical than ever to measure online marketing programs and initiatives … Continue reading “Adobe 2012 Digital Marketing Optimization Survey results”
In a recent online study*, Elastic Path found that people are watching large amounts of video online and on an increasing variety of devices – no surprise there. But the study also finds that viewers are also starting to warm up to the idea of paying for online video. That’s very good news. Creating and marketing … Continue reading “Developing Web Video for Profit”
Professional services firms generating 40% or more of their leads online grow 4 times faster than those with no online leads, according to [pdf] a November 2011 study from Hinge Marketing. Data from “Online Marketing for Professional Services Firms” indicates that the median 2-year growth rate was highest (63.9%) among the firms surveyed generating 40-59% of … Continue reading “Online Marketing Seen Key to Professional Svcs Firms”