36% of senior executives believe events such as open houses, hospitality functions, fundraisers and seminars deliver the best returns among localized marketing channels, according to [download page] an October 2011 report from the CMO Council. Data from “Localize to Optimize Sales Channel Effectiveness” indicates that direct mail (33%) follows closely as a primary revenue channel. Although digital channels … Continue reading “Old Favorites Seen Best for Localized Marketing ROI”
Many viral video viewers were either thinking of a kid in their lives, reliving their childhoods or were kids themselves, judging by the list of the 10 most-shared viral videos in September 2011 as tracked by Unruly Media. Four of the top 10 videos were either aimed at kids or featured kid-friendly content.
Vader, Hamsters, Puss … Continue reading “10 most-shared viral videos in September 2011”
The internet has given rise to so-called “viral” pieces of entertainment. These contents sometimes quirky or unusual videos or pictures become so widespread they are recognized by many on the internet community, either through emails or YouTube.
Courtesy of Time.com, here are the internet’s top 10 viral videos.
1. Where the hell is Matt? – This video … Continue reading “Top Internet Viral Videos in 2008”